{"id":13067,"date":"2021-02-10T10:07:29","date_gmt":"2021-02-10T03:07:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=13067"},"modified":"2023-12-04T13:56:55","modified_gmt":"2023-12-04T06:56:55","slug":"kiem-tra-suc-khoe-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/kiem-tra-suc-khoe-thuong-hieu\/","title":{"rendered":"Hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u &#8211; Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh x\u00e1c cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u<\/strong> (brand health check) s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn c\u1ea7n thi\u1ebft. Ti\u1ebfn h\u00e0nh ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p k\u1ecbp th\u1eddi th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 \u0111i tr\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c ki\u1ec3m tra xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh li\u00ean quan c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd \u0111o l\u01b0\u1eddng to\u00e0n b\u1ed9 k\u00eanh v\u1ec1 nh\u1eadn th\u1ee9c, th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi mua h\u00e0ng. Ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n m\u1ed7i n\u0103m \u0111\u1ec3 hi\u1ec3u r\u00f5 s\u1ef1 ph\u00e1t tri\u1ec3n.<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean, quy tr\u00ecnh n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ebd ch\u1ec9 ra nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. Nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-insight-khach-hang\/\"><strong>insight kh\u00e1ch h\u00e0ng<\/strong><\/a>\u00a0thu th\u1eadp \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2 style=\"text-align: justify;\">1\/ S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n<p style=\"text-align: justify;\">S\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u (brand health) \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\">Trong khi \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u, n\u00ean xem x\u00e9t \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u00ed d\u1ee5:<\/p>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/muc-do-nhan-biet-thuong-hieu\/\">Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u (brand wareness)<\/a><\/li>\n<li>Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/brand-equity-la-gi-brand-equity-model\/\">T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (brand equity)<\/a><\/li>\n<li>S\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng<\/li>\n<li>C\u00e2n nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y trong xem x\u00e9t. Thay v\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng ch\u1ec9 s\u1ed1, kh\u00eda c\u1ea1nh mang t\u00ednh \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chi-so-thuong-hieu\/\">Top 15 ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u (brand metric) nh\u1eb1m \u0111o l\u01b0\u1eddng v\u00e0 t\u0103ng ROI<\/a><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16457\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/chi-so-do-luong-thuong-hieu-DTM-Consulting-tu-van-chien-luoc-tu-van-thuong-hieu-nghien-cuu-thi-truong-1-300x156.jpg\" alt=\"ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u DTM Consulting t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"600\" height=\"313\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/chi-so-do-luong-thuong-hieu-DTM-Consulting-tu-van-chien-luoc-tu-van-thuong-hieu-nghien-cuu-thi-truong-1-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/chi-so-do-luong-thuong-hieu-DTM-Consulting-tu-van-chien-luoc-tu-van-thuong-hieu-nghien-cuu-thi-truong-1-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/chi-so-do-luong-thuong-hieu-DTM-Consulting-tu-van-chien-luoc-tu-van-thuong-hieu-nghien-cuu-thi-truong-1-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/chi-so-do-luong-thuong-hieu-DTM-Consulting-tu-van-chien-luoc-tu-van-thuong-hieu-nghien-cuu-thi-truong-1-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/chi-so-do-luong-thuong-hieu-DTM-Consulting-tu-van-chien-luoc-tu-van-thuong-hieu-nghien-cuu-thi-truong-1-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/11\/chi-so-do-luong-thuong-hieu-DTM-Consulting-tu-van-chien-luoc-tu-van-thuong-hieu-nghien-cuu-thi-truong-1.jpg 940w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 style=\"text-align: justify;\">2\/ T\u1ea1i sao n\u00ean ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<h3 style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t m\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3. \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u1edbn, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u01b0\u1ee3t qua gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u1ef1c doanh nghi\u1ec7p \u0111ang n\u1eafm gi\u1eef r\u1ea5t nhi\u1ec1u.<\/p>\n<p style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh h\u01a1n. N\u00f3 gi\u00fap t\u00ecm ki\u1ebfm, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1eadm ch\u00ed c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">C\u00f3 h\u00e0ng tri\u1ec7u l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y h\u01a1n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.\u00a0Trong s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>L\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh,<\/li>\n<li>H\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng,<\/li>\n<li>\u0110\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn,<\/li>\n<li>Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u,<\/li>\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u,<\/li>\n<li>S\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng,<\/li>\n<li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t gi\u00fap ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p v\u1edbi c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\">\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a>. Th\u1ecb tr\u01b0\u1eddng \u0111ang r\u1ea5t b\u00e3o h\u00f2a v\u00e0 \u0111\u00f4i khi r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 l\u00e0nh m\u1ea1nh c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u n\u1ed5i b\u1eadt gi\u00fap doanh nghi\u1ec7p thu ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/gia-tri-thuong-hieu-la-gi-lam-the-nao-de-dinh-gia-thuong-hieu\/\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11559 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/Gi\u00e1-tr\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-L\u00e0m-th\u1ebf-n\u00e0o-\u0111\u1ec3-\u0111\u1ecbnh-gi\u00e1-th\u01b0\u01a1ng-hi\u1ec7u-300x157.jpg\" alt=\"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u dtm consulting t\u01b0 v\u1ea5n marketing t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" width=\"600\" height=\"313\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/Gi\u00e1-tr\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-L\u00e0m-th\u1ebf-n\u00e0o-\u0111\u1ec3-\u0111\u1ecbnh-gi\u00e1-th\u01b0\u01a1ng-hi\u1ec7u-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/Gi\u00e1-tr\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-L\u00e0m-th\u1ebf-n\u00e0o-\u0111\u1ec3-\u0111\u1ecbnh-gi\u00e1-th\u01b0\u01a1ng-hi\u1ec7u-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/Gi\u00e1-tr\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-L\u00e0m-th\u1ebf-n\u00e0o-\u0111\u1ec3-\u0111\u1ecbnh-gi\u00e1-th\u01b0\u01a1ng-hi\u1ec7u-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/Gi\u00e1-tr\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-L\u00e0m-th\u1ebf-n\u00e0o-\u0111\u1ec3-\u0111\u1ecbnh-gi\u00e1-th\u01b0\u01a1ng-hi\u1ec7u-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/Gi\u00e1-tr\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-L\u00e0m-th\u1ebf-n\u00e0o-\u0111\u1ec3-\u0111\u1ecbnh-gi\u00e1-th\u01b0\u01a1ng-hi\u1ec7u-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/Gi\u00e1-tr\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-L\u00e0m-th\u1ebf-n\u00e0o-\u0111\u1ec3-\u0111\u1ecbnh-gi\u00e1-th\u01b0\u01a1ng-hi\u1ec7u.jpg 940w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/313;\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>\u0110\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<blockquote><p><span style=\"color: #993366;\">Khi n\u00f3i \u0111\u1ebfn s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u, m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u quan tr\u1ecdng. Th\u00f4ng qua g\u00f3c nh\u00ecn t\u1ed5ng th\u1ec3, s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu nh\u1eb1m ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n.<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">N\u1ebfu doanh nghi\u1ec7p xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1, nh\u01b0 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng kh\u00eda c\u1ea1nh ti\u00eau c\u1ef1c m\u00e0 h\u1ecd n\u00ean c\u1ea3i thi\u1ec7n.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a v\u1ea5n \u0111\u1ec1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t ba c\u1ea5p \u0111\u1ed9 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh: n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef cho m\u1ecdi th\u1ee9 di\u1ec5n ra t\u1ed1t \u0111\u1eb9p nh\u01b0 ch\u00fang v\u1ed1n c\u00f3, ho\u1eb7c t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u ng\u00e0nh<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t: n\u00ean ph\u00e1t tri\u1ec3n m\u1ed9t lo\u1ea1t c\u00e1c c\u1ea3i ti\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1ed1t: th\u01b0\u01a1ng hi\u1ec7u \u0111ang g\u00e2y t\u1ed5n h\u1ea1i cho doanh nghi\u1ec7p v\u00e0 c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">3\/ L\u00e0m th\u1ebf n\u00e0o m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u h\u1ecd c\u1ea7n l\u00e0m l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\">H\u00e3y \u0111\u1ec3 ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t, vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng di\u1ec7n r\u1ed9ng l\u00e0 m\u1ed9t \u0111i\u1ec1u h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n<p style=\"text-align: justify;\">DTM Consulting t\u1ef1 h\u00e0o kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. M\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng t\u01b0 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m marketing, kinh nghi\u1ec7m l\u00e0m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea3i thi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\"><strong>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n ki\u1ec3m tra l\u1ea1i h\u00e3y LI\u00caN H\u1ec6 NGAY \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/strong><\/p>\n<div class=\"panel-body\" style=\"text-align: justify;\">\n<p><strong><span style=\"color: #ff0000;\">LI\u00caN H\u1ec6 \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd NGAY!<\/span><\/strong> <input id=\"mce-EMAIL\" class=\"email form-control\" name=\"email\" required=\"\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><\/p>\n<form id=\"mc-embedded-subscribe-form\" class=\"validate form-inline\" role=\"target=&quot;_blank&quot;\" action=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" data-trp-original-action=\"https:\/\/dtmconsulting.vn\/lien-he\/\">\n<div class=\"form-group\"><button id=\"mc-embedded-subscribe\" class=\"btn btn-primary\" name=\"subscribe\" type=\"submit\" value=\"subscribe\">NH\u1eacN T\u01af V\u1ea4N <\/button><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><\/div>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 498px; top: 6572.77px; text-align: justify;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<h2 style=\"text-align: justify;\">4\/ C\u00e1c kh\u00eda c\u1ea1nh c\u1ea7n xem x\u00e9t khi \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n th\u00f4ng qua c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ea9n th\u1eadn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-6692 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand.jpg\" alt=\"\u0110o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u\" width=\"600\" height=\"351\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand.jpg 5846w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand-300x176.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand-768x449.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand-1024x599.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand-600x351.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand-249x146.jpg 249w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/brand-128x75.jpg 128w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/351;\" \/><\/p>\n<h3 style=\"text-align: justify;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p style=\"text-align: justify;\">Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd cho b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 quen thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi c\u00e1c ph\u1ea9m ch\u1ea5t ho\u1eb7c h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1edb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0nh m\u1ea1nh kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u cao m\u00e0 c\u1ea3 ti\u1ebfng vang m\u00e0 n\u00f3 t\u1ea1o ra c\u0169ng ch\u1ee7 y\u1ebfu l\u00e0 t\u00edch c\u1ef1c.<\/p>\n<h3 style=\"text-align: justify;\">Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p style=\"text-align: justify;\">Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c nh\u00ecn nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tin t\u01b0\u1edfng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 danh ti\u1ebfng t\u1ed1t.\u00a0V\u00e0 kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o t\u1ed1t h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c h\u01a1n l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tinh t\u1ebf.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao c\u00e1c n\u1ed7 l\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi nhanh ch\u00f3ng c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng, doanh ghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c n\u00e2ng cao m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf. Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u1edf l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e2u h\u01a1n v\u00e0 chi nhi\u1ec1u ti\u1ec1n h\u01a1n.<\/p>\n<h3 style=\"text-align: justify;\">S\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh kh\u00f3 nh\u1ea5t c\u1ee7a ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 s\u1ed1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1ebd cho doanh nghi\u1ec7p bi\u1ebft nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111am m\u00ea c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. N\u00f3i c\u00e1ch kh\u00e1c, t\u1ea5t c\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 h\u1ecd cam k\u1ebft v\u1edbi c\u00f4ng vi\u1ec7c v\u00e0 t\u1ed5 ch\u1ee9c kh\u00f4ng?<\/p>\n<p style=\"text-align: justify;\">S\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean cao d\u1eabn \u0111\u1ebfn ROI cao h\u01a1n, t\u1ed5 ch\u1ee9c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 v\u0103n h\u00f3a l\u00e0m vi\u1ec7c cao h\u01a1n. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean cao?<\/p>\n<p style=\"text-align: justify;\">N\u00f3 b\u1eaft \u0111\u1ea7u v\u1edbi quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng ph\u00f9 h\u1ee3p, ti\u1ebfp theo l\u00e0 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng. \u0110\u1ed1i v\u1edbi nhi\u1ec1u <a href=\"https:\/\/dtmconsulting.vn\/en\/the-he-millennials-the-he-tieu-dung-tiem-nang\/\">th\u1ebf h\u1ec7 millennials<\/a>, ti\u1ec1n l\u01b0\u01a1ng kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi l\u1ef1a ch\u1ecdn m\u1ed9t c\u00f4ng vi\u1ec7c. Nh\u1eefng th\u1ee9 nh\u01b0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. T\u1ea1o ra m\u1ed9t kh\u00f4ng gian n\u01a1i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb \u00fd ki\u1ebfn \u200b\u200bv\u00e0 ph\u1ea3n bi\u1ec7n c\u1ee7a h\u1ecd.<\/p>\n<h3 style=\"text-align: justify;\">Brand Positioning<\/h3>\n<p style=\"text-align: justify;\"><a title=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t\" href=\"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noopener\">Brand Positioning<\/a> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, doanh nghi\u1ec7p ph\u1ea3i t\u00ecm ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong \u0111\u00f3.<\/p>\n<h3 style=\"text-align: justify;\">B\u00e0n lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u &#8211; Share of voice<\/h3>\n<p style=\"text-align: justify;\">Kh\u00eda c\u1ea1nh n\u00e0y gi\u00fap doanh nghi\u1ec7p bi\u1ebft ph\u1ea7n n\u00e0o v\u1ec1 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u00e0n lu\u1eadn. T\u1ef7 l\u1ec7 ti\u1ebfng n\u00f3i c\u00e0ng cao, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00e0ng ph\u1ed5 bi\u1ebfn trong s\u1ed1 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<h2 style=\"text-align: justify;\">5\/ L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-6244 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/brand.jpg\" alt=\"C\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u\" width=\"500\" height=\"234\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/brand.jpg 770w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/brand-300x140.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/brand-768x360.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/brand-600x281.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/brand-260x122.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/brand-50x23.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/brand-150x70.jpg 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/234;\" \/><\/p>\n<h3 style=\"text-align: justify;\">Theo d\u00f5i, ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap x\u00e1c \u0111\u1ecbnh li\u1ec7u <a title=\"C\u00e1ch l\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng cho s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c nh\u1ea5t\" href=\"https:\/\/dtmconsulting.vn\/en\/thong-diep-truyen-thong\/\" target=\"_blank\" rel=\"noopener\">th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/a> c\u00f3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang t\u1ed1t v\u1edbi kh\u00e1n gi\u1ea3 hay kh\u00f4ng. S\u1ed1 l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp ti\u00eau c\u1ef1c t\u0103ng \u0111\u1ed9t bi\u1ebfn s\u1ebd g\u00e2y ra c\u1ea3nh b\u00e1o v\u00e0 khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p \u0111i\u1ec1u tra v\u1ea5n \u0111\u1ec1.<\/p>\n<h3 style=\"text-align: justify;\">Ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p style=\"text-align: justify;\">Kh\u00f4ng quan tr\u1ecdng b\u1ea1n \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p g\u00ec, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n n\u00ean chi\u1ebfm v\u1ecb tr\u00ed trung t\u00e2m. Th\u1ec3 hi\u1ec7n r\u1eb1ng b\u1ea1n quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd quay l\u1ea1i v\u00e0 s\u1ebd truy\u1ec1n b\u00e1 nh\u1eefng l\u1eddi t\u1ed1t \u0111\u1eb9p v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Truy\u1ec1n mi\u1ec7ng l\u00e0 h\u00ecnh th\u1ee9c marketing m\u1ea1nh m\u1ebd nh\u1ea5t hi\u1ec7n c\u00f3 khi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 ph\u1ed5 bi\u1ebfn nh\u01b0 hi\u1ec7n nay.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c ho\u1eb7c khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t \u0111i\u1ec1m x\u1ea5u. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 \u0111i\u1ec3m ho\u00e0n h\u1ea3o.<\/p>\n<h3 style=\"text-align: justify;\">Ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p style=\"text-align: justify;\">Th\u00f4ng th\u01b0\u1eddng r\u1ea5t kh\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady, vi\u1ec7c ph\u00e1t hi\u1ec7n c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. N\u00f3 s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p m\u1ed9t g\u1ee3i \u00fd v\u1ec1 h\u01b0\u1edbng m\u00e0 b\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. C\u00e1c t\u00ednh n\u0103ng doanh nghi\u1ec7p cho l\u00e0 quan tr\u1ecdng c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<h3 style=\"text-align: justify;\">Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung<\/h3>\n<p style=\"text-align: justify;\">V\u1ec1 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1eeb ph\u1ea7n tr\u01b0\u1edbc c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n<p style=\"text-align: justify;\"><strong>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung trong b\u00e0i vi\u1ebft: <a title=\"Ph\u1ecfng v\u1ea5n nh\u00f3m \u2013 Focus group Interview l\u00e0 g\u00ec? C\u00e1ch l\u00e0m th\u1ebf n\u00e0o?\" href=\"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/\" target=\"_blank\" rel=\"noopener\">Ph\u1ecfng v\u1ea5n nh\u00f3m \u2013 Focus group Interview l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n<h3 style=\"text-align: justify;\">Ch\u1ea1y chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness)<\/h3>\n<p style=\"text-align: justify;\">C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi n\u00f3i v\u1ec1 c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m, m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng cao.\u00a0Tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u1edbi s\u1ebd gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n ra b\u1ea5t k\u1ef3 \u0111i\u1ec3m y\u1ebfu n\u00e0o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i. C\u1ea3i thi\u1ec7n ch\u00fang cu\u1ed1i c\u00f9ng s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 30px;\">K\u1ebft<\/span><\/p>\n<p><span style=\"color: #993366;\">Ti\u1ebfn h\u00e0nh ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i v\u00e0 ph\u00e1t hi\u1ec7n ra c\u00e1c v\u1ea5n \u0111\u1ec1 ngay t\u1eeb \u0111\u1ea7u, n\u01a1i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng kh\u1eafc ph\u1ee5c ch\u00fang. <\/span>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0C\u00f4ng c\u1ee5 nh\u01b0 v\u1eady s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 cho ph\u00e9p t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng &#8211; cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u (brand health check) s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn c\u1ea7n thi\u1ebft. Ti\u1ebfn h\u00e0nh ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p k\u1ecbp th\u1eddi th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 \u0111i tr\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c [&hellip;]<\/p>","protected":false},"author":4,"featured_media":13141,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,674],"class_list":["post-13067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-thuong-hieu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=13067"}],"version-history":[{"count":13,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13067\/revisions"}],"predecessor-version":[{"id":16634,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/13067\/revisions\/16634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13141"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=13067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=13067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=13067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}