{"id":12991,"date":"2021-01-29T11:35:48","date_gmt":"2021-01-29T04:35:48","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12991"},"modified":"2023-12-28T17:28:44","modified_gmt":"2023-12-28T10:28:44","slug":"thong-diep-truyen-thong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thong-diep-truyen-thong\/","title":{"rendered":"C\u00e1ch l\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng cho s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c nh\u1ea5t"},"content":{"rendered":"<p>\u0110\u1ed1i v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, <strong>th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng marketing (marketing message)<\/strong>\u00a0l\u00e0 b\u1ed9 ph\u1eadn kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n<p>V\u1eady th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ch\u00fang hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i?<\/p>\n<h2>1\/ Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/h2>\n<p><strong>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/strong> (marketing message), \u0111\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u (brand message) l\u00e0 nh\u1eefng g\u00ec m\u1ed9t t\u1ed5 ch\u1ee9c mu\u1ed1n n\u00f3i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1ec1 ch\u00ednh t\u1ed5 ch\u1ee9c \u0111\u00f3 ho\u1eb7c nh\u1eefng g\u00ec h\u1ecd l\u00e0m. N\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u1ed7i chi\u1ebfn d\u1ecbch marketing, l\u00e0 <strong>c\u00e1ch th\u1ee9c giao ti\u1ebfp<\/strong> gi\u1eefa t\u1ed5 ch\u1ee9c v\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n<p>Th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13034\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-truyen-thong.jpg\" alt=\"Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec\" width=\"600\" height=\"383\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-truyen-thong.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-truyen-thong-300x192.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-truyen-thong-768x491.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-truyen-thong-229x146.jpg 229w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-truyen-thong-50x32.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-truyen-thong-117x75.jpg 117w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>T\u1ea1i sao th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng quan tr\u1ecdng?<\/h3>\n<p>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng \u0111\u00f3ng vai tr\u00f2 trong vi\u1ec7c:<\/p>\n<ul>\n<li>Gi\u1ea3i th\u00edch gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/li>\n<li>T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 khi\u1ebfn h\u1ecd quan t\u00e2m t\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng v\u1ec1 v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft, s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p<\/li>\n<li>T\u1ea1o ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n<h2>2\/ X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<h3>What &#8211; Who &#8211; Why<\/h3>\n<h4>Th\u00f4ng \u0111i\u1ec7p ph\u1ee5c v\u1ee5 cho \u0111i\u1ec1u g\u00ec?<\/h4>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c doanh nghi\u1ec7p hi\u1ec3u v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p c\u00f9ng v\u1edbi hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. C\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh trong giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u00f9ng v\u1edbi truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng h\u1ed7 tr\u1ee3 \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<h4>Ai l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau?<\/h4>\n<p>V\u00e0 \u0111\u1ec3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 ch\u1ea1m \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00ednh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng d\u1ec5 hi\u1ec3u, s\u00e2u s\u1eafc v\u00e0 t\u1ea1o ra s\u1ef1 c\u1ed9ng h\u01b0\u1edfng.<\/p>\n<h4>T\u1ea1i sao c\u00f4ng ch\u00fang n\u00ean ti\u1ebfp nh\u1eadn n\u00f3?<\/h4>\n<p>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 nh\u1eefng g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i t\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. V\u1eady t\u1ea1i sao c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau l\u1ea1i c\u1ea7n ti\u1ebfp nh\u1eadn \u0111i\u1ec1u \u0111\u00f3?<\/p>\n<p>\u0110\u00f3 l\u00e0 s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u. M\u1ed9t th\u00f4ng \u0111i\u1ec7p mu\u1ed1n \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang ti\u1ebfp nh\u1eadn th\u00ec n\u00f3 c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi h\u1ecd. N\u00f3 ph\u1ea3i khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 th\u00edch h\u1ee3p v\u1edbi doanh nghi\u1ec7p, ho\u1eb7c th\u1ea5y n\u00f3 th\u00fa v\u1ecb, ho\u1eb7c th\u1ea5y t\u00e1n th\u01b0\u1edfng,<\/p>\n<p>V\u00ec th\u1ebf doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n ch\u00fa \u00fd v\u1ec1 th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n th\u00f4ng, m\u00e0 c\u00f2n c\u1ea7n ch\u00fa \u00fd th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 th\u00edch h\u1ee3p v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau hay kh\u00f4ng.<\/p>\n<h3>Vi\u1ec7c c\u1ea7n l\u00e0m khi x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/h3>\n<h4>1-Ph\u00f9 h\u1ee3p s\u1ee9 m\u1ec7nh v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (value proposition)<\/a><\/h4>\n<p>S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty l\u00e0 tuy\u00ean b\u1ed1 l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty. C\u00f2n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty mi\u00eau t\u1ea3 l\u00fd do v\u00ec sao kh\u00e1ch h\u00e0ng n\u00ean ch\u1ecdn c\u00f4ng ty c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>T\u1ea1i \u0111\u00e2y, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u1eb1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ee9 m\u1ec7nh v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (value proposition) hay kh\u00f4ng?<\/p>\n<h4>2-Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau<\/h4>\n<p>Nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng bi\u1ebft r\u1eb1ng c\u1ea7n ph\u1ea3i \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u01b0\u1eddng xuy\u00ean xem x\u00e9t l\u1ea1i ch\u00fang.<\/p>\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty c\u1ea7n ph\u1ea3i h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau n\u00e0y, v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.<\/p>\n<p>C\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed7i chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, v\u00ec v\u1eady c\u0169ng c\u1ea7n ph\u1ea3i tu\u00e2n theo v\u00e0 h\u1ed7 tr\u1ee3 c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ban \u0111\u1ea7u \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n<h4>3-Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h4>\n<p>Ngu\u1ed3n th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t khi ph\u00e1t tri\u1ec3n m\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>(market research).<\/p>\n<h4>4-Nghi\u00ean c\u1ee9u th\u00f4ng \u0111i\u1ec7p c\u1ee7a \u0111\u1ed1i th\u1ee7<\/h4>\n<p>V\u1edbi vi\u1ec7c theo d\u00f5i v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb h\u1ecd. Tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c sai l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3, h\u1ecdc h\u1ecfi nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y c\u1ea7n doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean v\u00e0 xuy\u00ean su\u1ed1t.<\/p>\n<p>Xem th\u00eam: \u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\">6 b\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/strong><\/p>\n<h4>5-Hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/h4>\n<p>M\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn c\u00f3 th\u1ec3 mang v\u1ec1 kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p.<\/p>\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng cho th\u1ea5y doanh nghi\u1ec7p th\u1ef1c s\u1ef1 hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o cho h\u1ecd.<\/p>\n<h4>6-S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng<\/h4>\n<p>H\u01a1n bao gi\u1edd h\u1ebft, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi ng\u00f4n ng\u1eef c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Trong kinh doanh, doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p v\u1ea5n \u0111\u1ec1 s\u1eed d\u1ee5ng nh\u1eefng ng\u00f4n ng\u1eef \u0111\u1eb7c bi\u1ec7t v\u00e0 chuy\u00ean m\u00f4n. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn cho kh\u00e1ch h\u00e0ng kh\u00f3 hi\u1ec3u.<\/p>\n<p>M\u1ed9t th\u00f4ng \u0111i\u1ec7p tuy\u1ec7t v\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 nghe c\u00f3 v\u1ebb cao si\u00eau, m\u00e0 l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch th\u00f4ng minh, r\u00f5 r\u00e0ng nh\u1eefng g\u00ec doanh nghi\u1ec7p mu\u1ed1n n\u00f3i v\u00e0 khi\u1ebfn cho kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng.<\/p>\n<h4>7-T\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/h4>\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Business Wire v\u00e0o n\u0103m 2018, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac l\u00e0 \u0111\u1ed9ng l\u1ef1c l\u1edbn nh\u1ea5t \u0111\u1eb1ng sau quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0 th\u1ee9 t\u1ea1o n\u00ean l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15083 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Coca-cola-300x178.png\" alt=\"\" width=\"300\" height=\"178\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Coca-cola-300x178.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Coca-cola-246x146.png 246w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Coca-cola-50x30.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Coca-cola-127x75.png 127w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/Coca-cola.png 400w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/178;\" \/><\/p>\n<h4>8-Tr\u00ecnh b\u00e0y c\u00e1ch doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h4>\n<p>N\u1ebfu doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang g\u1eb7p nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>\n<p>M\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 n\u00eau ra gi\u1ea3i ph\u00e1p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<h4>9-D\u00f2ng ti\u00eau \u0111\u1ec1 thu h\u00fat<\/h4>\n<p>Ti\u00eau \u0111\u1ec1 c\u1ee7a n\u1ed9i dung c\u1ea7n th\u1ef1c s\u1ef1 thu h\u00fat s\u1ef1 chu \u00fd. M\u1ee5c ti\u00eau l\u00e0 nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1edfi h\u1ecd th\u01b0\u1eddng l\u01b0\u1edbt qua c\u00e1c th\u00f4ng tin.<\/p>\n<h4>10-Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m<\/h4>\n<p>H\u00e3y lu\u00f4n xem x\u00e9t m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, s\u1ea3n ph\u1ea9m m\u1eabu ho\u1eb7c th\u00f4ng qua gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i.<\/p>\n<h4>11-C\u00e2n nh\u1eafc trong s\u1eed d\u1ee5ng t\u00ednh h\u00e0i h\u01b0\u1edbc<\/h4>\n<p>S\u1ef1 th\u1eadt l\u00e0 s\u1ef1 h\u00e0i h\u01b0\u1edbc c\u00f3 gi\u00e1 tr\u1ecb, v\u00e0 khi m\u1ecdi ng\u01b0\u1eddi \u0111ang c\u01b0\u1eddi, h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb ti\u1ebfng c\u01b0\u1eddi \u0111\u00f3 th\u00f4ng qua truy\u1ec1n mi\u1ec7ng ho\u1eb7c qua m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd.<\/p>\n<p>Nh\u01b0ng s\u1ef1 h\u00e0i h\u01b0\u1edbc trong th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ee3p l\u00fd v\u00e0 \u0111\u00fang ch\u1ed7. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi s\u1ef1 h\u00e0i h\u01b0\u1edbc.<\/p>\n<h4>12-Gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t<\/h4>\n<p>C\u00e1c c\u00f4ng ty b\u1eaft k\u1ecbp v\u1edbi s\u1ef1 c\u1ea1nh tranh \u0111ang t\u00ecm c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.\u00a0Vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng th\u1ec3 hi\u1ec7n <strong>l\u00fd do t\u1ea1i sao b\u1ea1n l\u00e0 duy nh\u1ea5t (s\u1ef1 kh\u00e1c bi\u1ec7t)<\/strong>\u00a0s\u1ebd gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt.<\/p>\n<p>Th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u00e3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t hay ch\u01b0a?<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP l\u00e0 g\u00ec? USP v\u1edbi Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n<h4>13-S\u1ef1 d\u1ee5ng th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau cho c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau<\/h4>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed1t bao g\u1ed3m nhi\u1ec1u k\u00eanh marketing t\u00edch h\u1ee3p l\u1eabn nhau, nh\u01b0 trang web, m\u1ea1ng x\u00e3 h\u1ed9i, tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t, SEO, s\u1ef1 ki\u1ec7n v\u00e0 b\u00e1o in. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u khi ph\u00e1t tri\u1ec3n c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing t\u1eeb k\u00eanh n\u00e0y sang k\u00eanh kh\u00e1c; tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p cho t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n<p>Bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 m\u00e0 b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau trong k\u00eanh \u0111\u00f3 v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t th\u00f4ng \u0111i\u1ec7p duy nh\u1ea5t nh\u1ea5t qu\u00e1n nh\u01b0ng kh\u00e1c bi\u1ec7t, l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n<h4>14-K\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00edch th\u1ef1c<\/h4>\n<p>Khi b\u1ea1n ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00e2n v\u1eadt ch\u00ednh (kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n) v\u00e0 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n. Nh\u01b0 v\u1edbi m\u1ecdi c\u00e2u chuy\u1ec7n, c\u00f3 m\u1ed9t nh\u00e2n v\u1eadt ph\u1ea3n di\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n<p>M\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c so\u1ea1n th\u1ea3o t\u1ed1t s\u1ebd t\u1ef1 \u0111\u1ecbnh v\u1ecb nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.\u00a0C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0\u00a0<strong>n\u00e2ng kh\u00e1ch h\u00e0ng l\u00ean v\u1ecb th\u1ebf anh h\u00f9ng.<\/strong><\/p>\n<h4>15-X\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n<p>X\u00e1c \u0111\u1ecbnh v\u00e0 duy tr\u00ec t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 c\u0169ng gi\u00fap \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang k\u1ebft n\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n.<\/p>\n<h4>16-Trending<\/h4>\n<p>\u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p marketing ph\u00f9 h\u1ee3p cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay r\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 di chuy\u1ec3n nhanh ch\u00f3ng qua c\u00e1c k\u00eanh, v\u00ec v\u1eady vi\u1ec7c s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng v\u00e0 s\u1eb5n s\u00e0ng t\u1eadn d\u1ee5ng nh\u1eefng th\u1ee9 doanh nghi\u1ec7p kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb s\u1ebd gi\u00fap ph\u00e1t tri\u1ec3n giao ti\u1ebfp \u201c\u0111\u00fang n\u01a1i, \u0111\u00fang l\u00fac\u201d.<\/p>\n<h4>17-T\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p<\/h4>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng t\u00ednh kh\u1ea9n c\u1ea5p v\u00e0\u00a0<strong>khan hi\u1ebfm<\/strong>\u00a0l\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt giao ti\u1ebfp ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p.\u00a0<strong>S\u1ef1 lo l\u1eafng khi mua h\u00e0ng<\/strong> l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u00f3 th\u1eadt v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u khi ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>M\u1ee5c ti\u00eau l\u00e0 khi\u1ebfn ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng nhanh ch\u00f3ng h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p>C\u00e1c thu\u1eadt ng\u1eef nh\u01b0 \u201cch\u1ec9 c\u00f2n 2\u201d ho\u1eb7c \u201cgiao d\u1ecbch trong ng\u00e0y\u201d ho\u1eb7c gi\u1edbi thi\u1ec7u k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf t\u1eeb kh\u00e1ch h\u00e0ng th\u1ef1c, c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<h4>18-S\u1eed d\u1ee5ng t\u1eeb ng\u1eef thuy\u1ebft ph\u1ee5c<\/h4>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u nh\u1eefng t\u1eeb k\u00edch ho\u1ea1t b\u1ed9 n\u00e3o con ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng. V\u00ec v\u1eady, khi ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p, h\u00e3y \u0111\u1ea3m b\u1ea3o s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ed9ng t\u1eeb v\u00e0 h\u1ea1n ch\u1ebf c\u00e1c t\u00ednh t\u1eeb.<\/p>\n<p>M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng t\u00ednh t\u1eeb c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ee9c m\u1ea1nh c\u1ee7a th\u00f4ng \u0111i\u1ec7p. Trong khi nh\u1eefng nghi\u00ean c\u1ee9u kh\u00e1c cho r\u1eb1ng c\u00e1ch vi\u1ebft t\u1ed1t nh\u1ea5t li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng s\u00e1ng t\u1ea1o c\u00e1c t\u00ednh t\u1eeb.<\/p>\n<h4>19-Xem x\u00e9t c\u00e2u chuy\u1ec7n v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/h4>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, \u201c92% m\u1ecdi ng\u01b0\u1eddi s\u1ebd tin t\u01b0\u1edfng m\u1ed9t \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ng\u01b0\u1eddi th\u00e2n quen v\u00e0 70% m\u1ecdi ng\u01b0\u1eddi s\u1ebd tin t\u01b0\u1edfng m\u1ed9t \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t ng\u01b0\u1eddi m\u00e0 h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng bi\u1ebft\u201d.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng khao kh\u00e1t ph\u1ea3n h\u1ed3i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c \u0111\u1ec3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<h4>20-C\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch h\u00e0ng<\/h4>\n<p>Th\u00f4ng \u0111i\u1ec7p marketing c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u1ebft m\u1ee9c c\u00f3 th\u1ec3.<\/p>\n<h2>3\/ 7 Y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/h2>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn ra \u0111\u00e2u l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng tuy\u1ec7t v\u1eddi?<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3:<\/p>\n<ul>\n<li>\u0110i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1<\/li>\n<li>Hi\u1ec3u quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef quen thu\u1ed9c v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/li>\n<li>C\u00f3 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ea3m x\u00fac<\/li>\n<li>C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t<\/li>\n<li>Kh\u00f4ng th\u1ec3 b\u1ecb nh\u1ea7m l\u1eabn<\/li>\n<\/ul>\n<h2>4\/ 6 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p l\u1edbn th\u01b0\u1eddng s\u1eed d\u1ee5ng<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13036 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-lifebuoy.jpg\" alt=\"Th\u00f4ng \u0111i\u1ec7p t\u1eeb lifebuoy\" width=\"480\" height=\"360\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-lifebuoy.jpg 480w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-lifebuoy-300x225.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-lifebuoy-195x146.jpg 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-lifebuoy-50x38.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/thong-diep-lifebuoy-100x75.jpg 100w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/360;\" \/><\/p>\n<h3>Qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng c\u1ea3m x\u00fac<\/h3>\n<p>&#8220;M\u1ecdi ng\u01b0\u1eddi mua b\u1eb1ng c\u1ea3m x\u00fac c\u1ee7a h\u1ecd v\u00e0 bi\u1ec7n minh cho n\u00f3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng logic.&#8221;<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf n\u00e0y l\u00e0m l\u1ee3i th\u1ebf b\u1eb1ng c\u00e1ch chu\u1ea9n b\u1ecb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p t\u1eadn d\u1ee5ng c\u1ea3m x\u00fac c\u1ee7a kh\u00e1n gi\u1ea3 \u0111\u1ec3 b\u00e1n h\u00e0ng. Theo \u0111\u00f3, c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/p>\n<h3>Qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng USP<\/h3>\n<p>USP c\u00f3 nhi\u1ec7m v\u1ee5 l\u00e0m n\u1ed5i b\u1eadt \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng th\u1ec3 ho\u1eb7c kh\u00f4ng cung c\u1ea5p.<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p cho lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/xac-dinh-diem-khac-biet-va-loi-the-canh-tranh-trong-dinh-vi-thuong-hieu-cho-cac-doanh-nghiep-tai-viet-nam\/\">\u0111i\u1ec3m kh\u00e1c bi\u1ec7t (POD)<\/a><\/strong> v\u00e0 xem \u0111i\u1ec1u \u0111\u00f3 c\u00f3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang hay kh\u00f4ng.<\/p>\n<h3>Qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Kh\u00f4ng ph\u1ea3i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111\u1ec1u ph\u1ea3i \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef h\u1ecd l\u00e2u d\u00e0i l\u00e0 t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i t\u00e2m l\u00fd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>Qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb<\/h3>\n<p>S\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb trong th\u00f4ng \u0111i\u1ec7p l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i th\u1ef1c s\u1ef1 \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u1ed9c \u0111\u00e1o. N\u1ebfu kh\u00f4ng qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau b\u1ecf qua.<\/p>\n<p>Nh\u1eefng \u0111i\u1ec1u c\u1ea7n ch\u00fa \u00fd khi \u00e1p d\u1ee5ng qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng \u0111\u1ecbnh v\u1ecb:<\/p>\n<ul>\n<li>Ng\u1eafn g\u1ecdn<\/li>\n<li>\u0110\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n<\/li>\n<li>C\u00f3 l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3<\/li>\n<li>Duy nh\u1ea5t<\/li>\n<\/ul>\n<h3>Qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng<\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Qu\u1ea3ng c\u00e1o n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>Qu\u1ea3ng c\u00e1o \u01b0u ti\u00ean (pre-empertive advertising)<\/h3>\n<p>Qu\u1ea3ng c\u00e1o \u01b0u ti\u00ean ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng g\u00ec h\u1ecd mong mu\u1ed1n \u2014 nh\u01b0ng kh\u00f4ng ph\u1ea3i theo c\u00e1ch th\u00f4ng th\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o n\u00e0y bao g\u1ed3m vi\u1ec7c hi\u1ec3u nhu c\u1ea7u v\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u \u0111\u00f3.<\/p>\n<h2>L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13035 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong.jpg\" alt=\"Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng\" width=\"2000\" height=\"1422\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong.jpg 2000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong-300x213.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong-1024x728.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong-768x546.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong-1536x1092.jpg 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong-205x146.jpg 205w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong-50x36.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/phuong-tien-truyen-thong-105x75.jpg 105w\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/1422;\" \/><\/p>\n<h3>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h3>\n<p>Marketing tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Youtube c\u00f3 l\u1ebd kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/p>\n<p>Khi truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n ph\u00e2n bi\u1ec7t gi\u1eefa k\u00eanh s\u1edf h\u1eefu, tr\u1ea3 ti\u1ec1n v\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 th\u00f4ng \u0111i\u1ec7p qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1edf h\u1eefu bao g\u1ed3m:<\/p>\n<ul>\n<li>Y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i ho\u1eb7c \u00fd ki\u1ebfn<\/li>\n<li>\u0110\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1 &#8216;ch\u1ec9 d\u00e0nh cho th\u00e0nh vi\u00ean<\/li>\n<li>Chia s\u1ebb n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi theo d\u00f5i<\/li>\n<li>\u0110\u0103ng tin t\u1ee9c v\u00e0 c\u1eadp nh\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/li>\n<li>Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u00e0 ph\u1ea3n h\u1ed3i theo c\u00e1ch t\u00edch c\u1ef1c<\/li>\n<li>Chia s\u1ebb ho\u1eb7c \u0111\u0103ng l\u1ea1i n\u1ed9i dung ch\u1ee7 \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi theo d\u00f5i c\u00f3 th\u1ec3 chia s\u1ebb<\/li>\n<\/ul>\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 th\u00f4ng \u0111i\u1ec7p qua m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ti\u1ec1n:<\/p>\n<ul>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/muc-do-nhan-biet-thuong-hieu\/\">Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li>\n<li>X\u00e2y d\u1ef1ng ph\u1ea7n sau cho c\u00e1c k\u00eanh marketing s\u1edf h\u1eefu (Owned channel)<\/li>\n<li>C\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi<\/li>\n<li>Qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n \u0111ang th\u1ecbnh h\u00e0nh<\/li>\n<li>C\u00e1c cu\u1ed9c thi, qu\u00e0 t\u1eb7ng v\u00e0 b\u00e1n h\u00e0ng<\/li>\n<li>Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)<\/li>\n<\/ul>\n<h3>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h3>\n<p>M\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi, t\u00ecm ki\u1ebfm th\u00f4ng tin, t\u00ecm ki\u1ebfm giao d\u1ecbch,&#8230;<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p th\u00edch h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm:<\/p>\n<ul>\n<li>B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Qu\u1ea3n l\u00fd danh ti\u1ebfng v\u00e0 PR<\/li>\n<li>Tin t\u1ee9c v\u00e0 th\u00f4ng b\u00e1o<\/li>\n<\/ul>\n<h3>Display marketing (K\u00eanh hi\u1ec3n th\u1ecb)<\/h3>\n<p>C\u00f3 th\u1ec3 hi\u1ec3u display marketing cho ph\u00e9p hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c website kh\u00e1c.<\/p>\n<p>K\u00eanh hi\u1ec3n th\u1ecb r\u1ea5t k\u00e9m trong vi\u1ec7c cung c\u1ea5p doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; tuy nhi\u00ean, c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u00f3 l\u1ea1i \u0111\u00e3 l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh kh\u1ea3 thi cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c ti\u1ebfp.<\/p>\n<p>Khi \u0111\u01b0\u1ee3c cung c\u1ea5p k\u1ecbp th\u1eddi v\u00e0 ph\u00f9 h\u1ee3p, k\u00eanh hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 r\u1ea5t hi\u1ec7u qu\u1ea3 cho:<\/p>\n<ul>\n<li>Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Ra m\u1eaft s\u1ea3n ph\u1ea9m<\/li>\n<li>S\u1ef1 ki\u1ec7n khuy\u1ebfn m\u00e3i<\/li>\n<li>C\u00e1c cu\u1ed9c thi, qu\u00e0 t\u1eb7ng v\u00e0 b\u00e1n h\u00e0ng<\/li>\n<li>B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<\/ul>\n<p>\u0110\u1ec3 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c quy tr\u00ecnh b\u00e0i b\u1ea3n, ch\u1eb7t ch\u1ebd t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ebfn nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/imaginasium.com\/blog\/marketing-message\/?fbclid=IwAR1tL8Mq_Xm-1DbLC1LBJgcPpG-46xoccz1sclEy6IJMYYl43tOddffV5Js\" target=\"_blank\" rel=\"nofollow noopener\">Imaginasium<\/a>,<a href=\"https:\/\/www.inc.com\/geoffrey-james\/7-components-of-a-brilliant-marketing-message.html?fbclid=IwAR0H0J3NQ7kKktkP_7Tqcr_VrEGV0WNDRkM1_3R0mU0PKxk81sd9NWtaY1Q\" target=\"_blank\" rel=\"nofollow noopener\"> Inc.<\/a>, <a href=\"https:\/\/www.apifonica.com\/en\/blog\/marketing-message\/?fbclid=IwAR22wFxeh8ZbKGhFwknecqmP8Zr-OuQj0dq2nNEqRS-EKliIay9AKZxwk1k\" target=\"_blank\" rel=\"nofollow noopener\">Apifonica<\/a>, <a href=\"https:\/\/blog.metrixa.com\/how-to-choose-the-right-digital-marketing-channels-for-your-message-and-audience\" target=\"_blank\" rel=\"nofollow noopener\">Metrixa<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng marketing (marketing message)\u00a0l\u00e0 b\u1ed9 ph\u1eadn kh\u00f4ng th\u1ec3 thi\u1ebfu. V\u1eady th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ch\u00fang hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i? 1\/ Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec? Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng (marketing [&hellip;]<\/p>","protected":false},"author":4,"featured_media":13084,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,653],"class_list":["post-12991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12991"}],"version-history":[{"count":16,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12991\/revisions"}],"predecessor-version":[{"id":16869,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12991\/revisions\/16869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/13084"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}