{"id":12747,"date":"2021-01-11T16:50:26","date_gmt":"2021-01-11T09:50:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12747"},"modified":"2021-01-26T10:15:31","modified_gmt":"2021-01-26T03:15:31","slug":"ngan-sach-cho-phat-trien-san-pham-moi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ngan-sach-cho-phat-trien-san-pham-moi\/","title":{"rendered":"C\u00e1ch thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi"},"content":{"rendered":"<p>Khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh. Ki\u1ec3m tra c\u00e1c giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh ra m\u1eaft v\u00e0 x\u00e1c \u0111\u1ecbnh chi ph\u00ed li\u00ean quan \u0111\u1ebfn t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 duy tr\u00ec c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh cho \u0111\u1ebfn khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n<h2>Ng\u00e2n s\u00e1ch cho ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/h2>\n<p>Ng\u00e2n s\u00e1ch cho ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi (Product Development Budget) l\u00e0 kho\u1ea3ng ti\u1ec1n m\u00e0 doanh nghi\u1ec7p c\u00f3 s\u1eb5n \u0111\u1ec3 chi tr\u1ea3 cho t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh v\u00e0 n\u00ean \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea chi ti\u1ebft t\u1eebng kho\u1ea3n cho t\u1eebng giai \u0111o\u1ea1n.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-12771 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/new-Product-development-budget.jpg\" alt=\"ng\u00e2n s\u00e1ch cho ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"560\" height=\"315\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/new-Product-development-budget.jpg 560w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/new-Product-development-budget-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/new-Product-development-budget-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/new-Product-development-budget-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/new-Product-development-budget-133x75.jpg 133w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<h2>C\u00e1ch thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/h2>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3n chi ph\u00ed s\u1ebd c\u1ea7n chi tr\u1ea3 \u0111\u1ec3 l\u00ean \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd nh\u1ea5t khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/truoc-khi-dua-san-pham-ra-thi-truong-doanh-nghiep-can-chuan-bi-nhung-gi\/\">Tr\u01b0\u1edbc khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec?<\/a><\/p>\n<h3>Ng\u00e2n s\u00e1ch nghi\u00ean c\u1ee9u<\/h3>\n<p>\u0110\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p kh\u00f4ng n\u00ean ti\u1ebfc m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch ban \u0111\u1ea7u chi cho vi\u1ec7c nghi\u00ean c\u1ee9u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u1ec1 s\u1ea3n ph\u1ea9m,&#8230; Vi\u1ec7c nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1eeb \u0111\u1ea7u gi\u00fap doanh nghi\u1ec7p tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c chi ti\u1ec1n m\u1ed9t c\u00e1ch v\u00f4 \u00edch.<\/p>\n<h3>Ng\u00e2n s\u00e1ch ph\u00e1t tri\u1ec3n<\/h3>\n<p>Chi ph\u00ed ph\u00e1t tri\u1ec3n l\u00e0 ph\u00ed m\u1ed9t l\u1ea7n cho c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ho\u1eb7c tinh ch\u1ec9nh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/p>\n<p>Doanh nghi\u1ec7p ph\u1ea3i \u01b0\u1edbc t\u00ednh chi ph\u00ed ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e2n t\u00edch ROI (Return On Investment) cho vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a m\u00ecnh. T\u00ednh to\u00e1n chi ph\u00ed tr\u1ea3 l\u01b0\u01a1ng m\u1edbi cho nh\u00e2n vi\u00ean t\u1ea1o ra ho\u1eb7c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/p>\n<p>C\u00e1c c\u00e2n nh\u1eafc v\u1ec1 chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p cho giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chu\u1ea9n b\u1ecb c\u1ea7n thi\u1ebft tr\u01b0\u1edbc khi doanh nghi\u1ec7p th\u1ef1c s\u1ef1 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi cho th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11770 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/chu\u1ea9n-b\u1ecb-ngu\u1ed3n-v\u1ed1n-nh\u01b0\u1ee3ng-quy\u1ec1n-th\u01b0\u01a1ng-hi\u1ec7u.png\" alt=\"ng\u00e2n s\u00e1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\" width=\"650\" height=\"421\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/421;\" \/><\/p>\n<p>V\u00ed d\u1ee5: N\u1ebfu doanh nghi\u1ec7p \u0111ang s\u1ea3n xu\u1ea5t m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi l\u00fac n\u00e0y s\u1ebd c\u1ea7n th\u00eam c\u00f4ng nh\u00e2n s\u1ea3n xu\u1ea5t, c\u0169ng nh\u01b0 ng\u01b0\u1eddi gi\u00e1m s\u00e1t \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 quy tr\u00ecnh ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng. N\u1ebfu doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 \u0111\u1ec3 b\u00e1n l\u1ea1i th\u00ec c\u1ea7n ph\u1ea3i bi\u1ebft ch\u00ednh x\u00e1c chi ph\u00ed v\u00e0 ph\u1ea3i quy\u1ebft \u0111\u1ecbnh xem doanh nghi\u1ec7p c\u00f3 c\u1ea7n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3 hay kh\u00f4ng. \u0110\u1ed1i v\u1edbi m\u1ed9t d\u1ecbch v\u1ee5 m\u1edbi, doanh nghi\u1ec7p s\u1ebd c\u1ea7n th\u00eam nh\u00e2n s\u1ef1 \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 s\u1ebd ph\u1ea3i ch\u1ecbu chi ph\u00ed \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n<h3>Ng\u00e2n s\u00e1ch s\u1ea3n xu\u1ea5t<\/h3>\n<p>Thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho giai \u0111o\u1ea1n s\u1ea3n xu\u1ea5t l\u00e0 vi\u1ec7c \u01b0\u1edbc t\u00ednh chi ph\u00ed \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi. V\u1edbi m\u1ed9t d\u1ecbch v\u1ee5, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft m\u00ecnh s\u1ebd ph\u1ea3i tr\u1ea3 bao nhi\u00eau cho m\u00e1y t\u00ednh, ph\u1ea7n m\u1ec1m, thi\u1ebft b\u1ecb, v\u1eadn chuy\u1ec3n,&#8230; \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5. Hay v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ebd y\u00eau c\u1ea7u nguy\u00ean li\u1ec7u, quy tr\u00ecnh, thi\u1ebft b\u1ecb, kho b\u00e3i, v\u1eadn chuy\u1ec3n, giao h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3i.<\/p>\n<p>Giai \u0111o\u1ea1n s\u1ea3n xu\u1ea5t bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a vi\u1ec7c t\u1ea1o ra hay c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi s\u1eb5n s\u00e0ng \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, c\u00e1c t\u00ednh to\u00e1n \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i d\u1ef1a tr\u00ean \u01b0\u1edbc t\u00ednh v\u1ec1 l\u01b0\u1ee3ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n<h3>Ng\u00e2n s\u00e1ch marketing<\/h3>\n<p>Ng\u00e2n s\u00e1ch Marketing (Marketing Budget) l\u00e0 kho\u1ea3n ti\u1ec1n m\u00e0 doanh nghi\u1ec7p d\u00f9ng \u0111\u1ec3 chi tr\u1ea3 cho t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed v\u1ec1 ho\u1ea1t \u0111\u1ed9ng Marketing cho s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng doanh nghi\u1ec7p n\u00ean thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch marketing v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-bo-ngan-sach-truyen-thong\/\"><strong>ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho truy\u1ec1n th\u00f4ng<\/strong><\/a> h\u1ee3p l\u00fd theo nh\u1eefng h\u1ea1ng m\u1ee5c nh\u01b0:<\/p>\n<ul>\n<li>Chi ph\u00ed li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch: l\u00e0 nh\u1eefng chi ph\u00ed cho c\u00e1c chi\u1ebfn d\u1ecbch PPC ho\u1eb7c c\u00e1c kho\u1ea3n thanh to\u00e1n cho c\u00e1c influencers \u0111\u1ec3 h\u1ecd \u0111\u0103ng t\u1ea3i v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>C\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o, t\u01b0 v\u1ea5n,&#8230;: bao g\u1ed3m thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, vi\u1ebft n\u1ed9i dung (copywriting), chuy\u00ean gia t\u1ed1i \u01b0u h\u00f3a SEO v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li>Chi ph\u00ed ph\u1ea7n m\u1ec1m: nh\u1eefng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch marketing (ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd, c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a,&#8230;)<\/li>\n<li>\u0110\u00e0o t\u1ea1o: c\u00f3 th\u1ec3 l\u00e0 c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn, c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o\/ h\u1ed9i ngh\u1ecb \u0111\u1ec3 b\u1ed5 sung th\u00eam ki\u1ebfn th\u1ee9c\/ kinh nghi\u1ec7m cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-6416 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/5d093a65b31be.jpg\" alt=\"ng\u00e2n-s\u00e1ch-marketing\" width=\"800\" height=\"480\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/480;\" \/><\/p>\n<h3>Ng\u00e2n s\u00e1ch d\u1ef1 ph\u00f2ng<\/h3>\n<p>Ng\u00e2n s\u00e1ch d\u1ef1 ph\u00f2ng l\u00e0 chi ph\u00ed doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 ph\u1ea3i chi cho nh\u1eefng kho\u1ea3n kh\u00e1c nhau hay nh\u1eefng chi ph\u00ed ph\u00e1t sinh b\u00ean ngo\u00e0i c\u00e1c giai \u0111o\u1ea1n. T\u1ea1o m\u1ed9t ng\u00e2n s\u00e1ch d\u1ef1 ph\u00f2ng s\u1ebd gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 \u1ee9ng bi\u1ebfn v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng trong b\u1ea5t k\u1ef3 giai \u0111o\u1ea1n n\u00e0o v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u1ed1t nh\u1ea5t.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/ra-mat-san-pham-moi\/\">9 b\u01b0\u1edbc \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n<h2>Nh\u1eefng sai l\u1ea7m khi x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/h2>\n<p>Doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd tr\u00e1nh nh\u1eefng sai l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3 khi x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch cho ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t ti\u1ec1n m\u1ed9t c\u00e1ch v\u00f4 \u00edch.<\/p>\n<h3>B\u1ecf qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u<\/h3>\n<p>Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u ban \u0111\u1ea7u gi\u00fap cho doanh nghi\u1ec7p c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 ban \u0111\u1ea7u v\u1ec1 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hay \u0111\u00e1nh gi\u00e1 xem li\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 ti\u1ec1m n\u0103ng, c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng,&#8230; M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng b\u1ecf qua giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u v\u1edbi m\u1ee5c \u0111\u00edch ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch m\u00e0 b\u1eaft \u0111\u1ea7u lu\u00f4n \u1edf vi\u1ec7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ec9 t\u1eadp trung \u0111\u1ea7u t\u01b0 cho ng\u00e2n s\u00e1ch marketing.<\/p>\n<p>Thi\u1ebft l\u1eadp m\u1ed9t kho\u1ea3ng ng\u00e2n s\u00e1ch cho giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u ban \u0111\u1ea7u sex gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u00fang h\u01b0\u1edbng khi \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>Qu\u00ean ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho th\u1eed nghi\u1ec7m<\/h3>\n<p>Trong th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o nh\u1eefng quy\u1ebft \u0111\u1ecbnh doanh nghi\u1ec7p \u0111\u01b0a ra c\u0169ng c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn th\u00e0nh c\u00f4ng, v\u00ec v\u1eady, vi\u1ec7c th\u1eed nghi\u1ec7m s\u1ebd gi\u00fap doanh nghi\u1ec7p tr\u00e1nh b\u1edbt nh\u1eefng r\u1ee7i ro v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Ng\u00e2n s\u00e1ch cho ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh, \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p, ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 v\u00e0 m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai do \u0111\u00f3 doanh nghi\u1ec7p n\u00ean thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch c\u1ee5 th\u1ec3 tr\u01b0\u1edbc khi \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><strong>N\u1ebfu b\u1ea1n \u0111ang nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, LI\u00caN H\u1ec6 NGAY \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N<\/strong><\/p>\n<div class=\"panel-body\">\n<p><strong><span style=\"color: #ff0000;\">LI\u00caN H\u1ec6 \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd NGAY!<\/span><\/strong> <input id=\"mce-EMAIL\" class=\"email form-control\" name=\"email\" required=\"\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><\/p>\n<form id=\"mc-embedded-subscribe-form\" class=\"validate form-inline\" role=\"target=&quot;_blank&quot;\" action=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" data-trp-original-action=\"https:\/\/dtmconsulting.vn\/lien-he\/\">\n<div class=\"form-group\">\n<p><button id=\"mc-embedded-subscribe\" class=\"btn btn-primary\" name=\"subscribe\" type=\"submit\" value=\"subscribe\">NH\u1eacN T\u01af V\u1ea4N<\/button><\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: <a href=\"https:\/\/smallbusiness.chron.com\/develop-budget-new-product-service-38629.html\" rel=\"nofollow noopener\" target=\"_blank\">Small Business<\/a><\/p>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh. Ki\u1ec3m tra c\u00e1c giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh ra m\u1eaft v\u00e0 x\u00e1c \u0111\u1ecbnh chi ph\u00ed li\u00ean quan \u0111\u1ebfn t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 [&hellip;]<\/p>","protected":false},"author":17,"featured_media":12796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[653,672],"class_list":["post-12747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-ke-hoach-marketing","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12747"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12747\/revisions"}],"predecessor-version":[{"id":12987,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12747\/revisions\/12987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12796"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}