{"id":12668,"date":"2021-01-09T12:52:01","date_gmt":"2021-01-09T05:52:01","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12668"},"modified":"2021-05-21T09:08:41","modified_gmt":"2021-05-21T02:08:41","slug":"san-pham-chua-co-thuong-hieu-danh-tieng","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/san-pham-chua-co-thuong-hieu-danh-tieng\/","title":{"rendered":"Doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec khi s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, danh ti\u1ebfng?"},"content":{"rendered":"<ul>\n<li>S\u1ea3n ph\u1ea9m c\u00f2n m\u1edbi, ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00ec l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 l\u1ef1a ch\u1ecdn?<\/li>\n<li>L\u00e0m sao \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng khi s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 t\u00ean tu\u1ed5i?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f2n m\u1edbi th\u00ec l\u00e0m g\u00ec \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf th\u00ec l\u00e0m th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>S\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty t\u00f4i &#8220;t\u1ed1t&#8221; nh\u01b0ng ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u01b0a c\u00f3 nhi\u1ec1u ng bi\u1ebft \u0111\u1ebfn v\u1eady th\u00ec n\u00ean l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>&#8230;.<\/li>\n<\/ul>\n<p>\u0110\u00f3 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi trong qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n c\u1ee7a DTM Consulting th\u01b0\u1eddng xuy\u00ean g\u1eb7p \u0111\u01b0\u1ee3c h\u1ecfi v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n l\u00e0m th\u01b0\u01a1ng hi\u1ec7u (branding) d\u01b0\u1eddng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. Ch\u00ednh v\u00ec v\u1eady, b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a DTM Consulting s\u1ebd t\u1eadp h\u1ee3p nh\u1eefng v\u1ea5n \u0111\u1ec1, tr\u01b0\u1eddng h\u1ee3p th\u1ef1c ti\u1ec5n ti\u00eau bi\u1ec3u c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u (branding).<\/p>\n<p>V\u00e0 trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd l\u00e0m r\u00f5 nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i \u0111au \u0111\u1ea7u khi s\u1ea3n ph\u1ea9m c\u00f2n m\u1edbi, c\u00f2n ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<h2>Sai l\u1ea7m khi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u&#8230;.<\/h2>\n<p>R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p n\u00f3i r\u1eb1ng h\u1ecd \u201cmu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 th\u01b0\u01a1ng hi\u1ec7u!\u201d v\u00e0 h\u1ecfi c\u00e1ch &#8220;x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd&#8221;.<\/p>\n<p>Tuy nhi\u00ean s\u1ebd kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ngay \u0111\u01b0\u1ee3c v\u00ec th\u1ef1c ch\u1ea5t m\u1ee5c ti\u00eau cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u1ee9a.<\/p>\n<p>V\u1eady n\u00ean kh\u00f4ng ph\u1ea3i vi\u1ec7c doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hay l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f3 ngay \u0111\u01b0\u1ee3c, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea7n r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0 th\u1eddi gian.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6689\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-300x249.png\" alt=\"\" width=\"700\" height=\"581\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-300x249.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-176x146.png 176w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-50x42.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-90x75.png 90w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding.png 512w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>Sai l\u1ea7m \u0111\u1ea7u ti\u00ean &#8211; Kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>T\u1ea1i sao ch\u00fang t\u00f4i l\u1ea1i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nguy\u00ean nh\u00e2n n\u00e0y \u0111\u1ea7u ti\u00ean trong khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng. Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi g\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ebfn x\u00e3 h\u1ed9i\u2026<\/p>\n<p>Tuy nhi\u00ean khi doanh nghi\u1ec7p \u0111\u1eb7t ra nh\u1eefng b\u0103n kho\u0103n nh\u01b0 tr\u00ean, b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u? V\u00e0 th\u1ebf n\u00e0o l\u00e0 &#8220;m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u&#8221; v\u00e0 &#8220;ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u&#8221;?<\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean \u0111\u1ec3 &#8220;l\u00e0m th\u01b0\u01a1ng hi\u1ec7u&#8221; \u0111\u01b0\u1ee3c t\u1ed1t, ta ph\u1ea3i hi\u1ec3u th\u1ebf n\u00e0o l\u00e0 th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u sao cho \u0111\u00fang \u0111\u1eafn.<\/p>\n<p>Hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u (brand) v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding)<\/p>\n<p>Brandname (nh\u00e3n hi\u1ec7u) l\u00e0 nh\u1eefng t\u00ean g\u1ecdi thu\u1ed9c v\u1ec1 t\u1ed5 ch\u1ee9c, c\u00f4ng ty trong khi \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u (brand) l\u00e0 nh\u1eefng th\u1ee9 thu\u1ed9c v\u1ec1 kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u (brand) l\u00e0 nh\u1eefng g\u00ec t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u1edbi t\u1ed5 ch\u1ee9c, c\u00f4ng ty, s\u1ea3n ph\u1ea9m.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed7i kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng trong t\u00e2m tr\u00ed c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ai tr\u1ea3i nghi\u1ec7m ch\u00fang. \u0110\u00f3 l\u00e0 nh\u00e2n vi\u00ean trong c\u00f4ng ty, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0, truy\u1ec1n th\u00f4ng,.. nh\u01b0ng quan tr\u1ecdng nh\u1ea5t, v\u1eabn lu\u00f4n l\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c v\u1ec1 nh\u1eadn th\u1ee9c, c\u1ea3m nh\u1eadn.<\/p>\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding) l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra \u00fd ngh\u0129a t\u1ed3n t\u1ea1i cho m\u1ed9t c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1ch t\u1ea1o v\u00e0 \u0111\u1ecbnh h\u00ecnh m\u1ed9t h\u00ecnh \u1ea3nh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u00e0 cho kh\u00e1ch h\u00e0ng l\u00fd do \u0111\u1ec3 ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>M\u1ee5c ti\u00eau cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u1ee9a.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu\/\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/strong><\/p>\n<h3>Sai l\u1ea7m th\u1ee9 hai- Thi\u1ebfu k\u1ebf ho\u1ea1ch khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Ngay c\u1ea3 khi r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u201c\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u201d nh\u01b0ng l\u1ea1i ch\u1ee7 quan v\u00e0 m\u00f4ng lung v\u1edbi ch\u00ednh \u201c\u0111\u1ecbnh v\u1ecb\u201d \u0111\u00f3 b\u1edfi thi\u1ebfu k\u1ebf ho\u1ea1ch chi ti\u1ebft khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u sai l\u1ea7m c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m m\u1edbi, trong s\u1ed1 \u0111\u00f3 l\u00e0 r\u1ee7i ro nh\u1ea5t trong giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch, nh\u01b0ng nhi\u1ec1u khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing c\u00f3 th\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111i ch\u1ec7ch h\u01b0\u1edbng sau nhi\u1ec1u n\u0103m ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u th\u1eadp k\u1ef7 t\u1ed3n t\u1ea1i.<\/p>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t s\u1ebd t\u1eadp trung s\u1ef1 tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t x\u00e1m, ngu\u1ed3n l\u1ef1c v\u00e0 chi\u1ebfn thu\u1eadt c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c theo h\u01b0\u1edbng h\u1ecd c\u1ea7n \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng. K\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t chi\u1ebfc \u00f4 m\u00e0 theo \u0111\u00f3 c\u00e1c ch\u1ee9c n\u0103ng nh\u01b0 marketing , b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t, n\u00eau chi ti\u1ebft nh\u1eefng g\u00ec m\u1ed7i nh\u00f3m c\u1ea7n l\u00e0m \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau m\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ng\u00e2n s\u00e1ch t\u00e0i ch\u00ednh\u00a0c\u1ea7n h\u1ed7 tr\u1ee3.<\/p>\n<h3>Sai l\u1ea7m th\u1ee9 ba &#8211; Nh\u1ea7m l\u1eabn l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u00e0m truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1<\/h3>\n<p>Nh\u01b0 c\u00f3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c h\u1eb3n v\u1edbi vi\u1ec7c truy\u1ec1n th\u00f4ng hay qu\u1ea3ng b\u00e1.<\/p>\n<p>Theo McGraw-Hill (1984), Qu\u1ea3ng c\u00e1o (advertising) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng marketing s\u1eed d\u1ee5ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p phi c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 c\u00f4ng khai \u0111\u1ec3 qu\u1ea3ng b\u00e1 ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c \u00fd t\u01b0\u1edfng. Nh\u00e0 t\u00e0i tr\u1ee3 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng l\u00e0 c\u00e1c doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng qua nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang, bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng nh\u01b0 b\u00e1o, t\u1ea1p ch\u00ed,truy\u1ec1n h\u00ecnh , radio , qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ho\u1eb7c th\u01b0 tr\u1ef1c ti\u1ebfp ; v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u1edbi nh\u01b0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm , blog, m\u1ea1ng x\u00e3 h\u1ed9i, trang web ho\u1eb7c tin nh\u1eafn v\u0103n b\u1ea3n.<\/p>\n<p>Vai tr\u00f2 c\u1ee7a qu\u1ea3ng c\u00e1o trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (branding) l\u00e0 ch\u1ec9 m\u1ed9t ph\u1ea7n nh\u1ecf, th\u00f4ng th\u01b0\u1eddng vi\u1ec7c tri\u1ec3n khai qu\u1ea3ng c\u00e1o khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u00e2y ra nhi\u1ec1u l\u00e3ng ph\u00ed ho\u1eb7c kh\u00f4ng\u00a0 hi\u1ec7u qu\u1ea3 b\u1edfi:<\/p>\n<ul>\n<li>Chi ph\u00ed cao nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam m\u1ea5t ni\u1ec1m tin v\u00e0o qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng. Nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<li>Kh\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, thu h\u00fat t\u1eeb qu\u1ea3ng c\u00e1o n\u1ebfu kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/li>\n<li>Kh\u00f3 duy tr\u00ec qu\u1ea3ng c\u00e1o l\u00e2u d\u00e0i n\u1ebfu kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb \u0111\u1ea7u.<\/li>\n<\/ul>\n<p class=\"entry-title\"><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-it-von-ngan-sach-thap\/\">C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p \u00edt v\u1ed1n, ng\u00e2n s\u00e1ch th\u1ea5p<\/a><\/strong><\/p>\n<h3>Sai l\u1ea7m th\u1ee9 t\u01b0 &#8211; \u0110\u00e1nh \u0111\u1ed3ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi thi\u1ebft k\u1ebf logo, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ngo\u00e0i thi\u1ebft k\u1ebf logo, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1eb7c d\u00f9 \u0111\u00f4i khi m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh \u0111\u1ed3ng c\u1ea3 hai. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay logo ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong vi\u1ec7c gia t\u0103ng s\u1ef1 hi\u1ec7n h\u1eefu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u (branding) l\u00e0 h\u00e0nh \u0111\u1ed9ng kh\u00e1i ni\u1ec7m \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, kh\u00f4ng ch\u1ec9 t\u1ea1o ra m\u1ed9t s\u1ed1 thi\u1ebft k\u1ebf \u0111\u1eb9p.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6122 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-300x150.jpg\" alt=\"th\u01b0\u01a1ng hi\u1ec7u \" width=\"600\" height=\"300\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-768x384.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-1024x512.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-600x300.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-150x75.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand.jpg 1280w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><\/p>\n<h3>Sai l\u1ea7m th\u1ee9 n\u0103m &#8211; Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m kh\u00f4ng nh\u1ea5t qu\u00e1n<\/h3>\n<p>Khi ti\u1ebfp x\u00fac v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n t\u1ea1i DTM Consulting g\u1eb7p r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p t\u1ed1n t\u1eeb h\u00e0ng tr\u0103m \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng chi cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng nh\u01b0ng hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u00fang nh\u01b0 mong mu\u1ed1n v\u00e0 m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra sau m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n \u0111\u00f3 l\u00e0 vi\u1ec7c truy\u1ec1n th\u00f4ng th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m kh\u00f4ng nh\u1ea5t qu\u00e1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c thi\u1ebfu \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng USP (\u0111i\u1ec3m kh\u00e1c bi\u1ec7t) c\u1ee7a s\u1ea3n ph\u1ea9m ngay t\u1eeb ban \u0111\u1ea7u. Ho\u1eb7c ch\u1ea1y theo c\u00e1c xu h\u01b0\u1edbng, thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ecf qua \u0111\u1ecbnh v\u1ecb \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 tuy\u00ean b\u1ed1 ban \u0111\u1ea7u.<\/p>\n<h2>Gi\u1ea3i ph\u00e1p khi s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>Do th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea7n nhi\u1ec1u th\u1eddi gian, n\u1ed7 l\u1ef1c, kh\u00f4ng ph\u1ea3i mu\u1ed1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u01b0\u1ee3c. V\u1eady n\u00ean song h\u00e0nh v\u1edbi vi\u1ec7c kinh doanh, b\u00e1n h\u00e0ng, \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, th\u1eadm ch\u00ed tr\u01b0\u1edbc khi ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, \u0111\u1ecbnh v\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean, \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi chu\u1ea9n b\u1ecb ra th\u1ecb tr\u01b0\u1eddng ho\u1eb7c m\u1edbi ra th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 ra th\u1ecb tr\u01b0\u1eddng nh\u01b0ng ch\u01b0a b\u00e1n \u0111\u01b0\u1ee3c, ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 doanh nghi\u1ec7p ho\u1eb7c c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb n\u00ean l\u01b0u \u00fd m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu sau khi x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n<p>B\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m (product) n\u00e0o khi ra th\u1ecb tr\u01b0\u1eddng ph\u1ea3i h\u01b0\u1edbng t\u1edbi \u0111\u1ebfn m\u1ed9t nh\u00f3m nhu c\u1ea7u, m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh. \u0110\u1eebng ngh\u0129 ra s\u1ea3n ph\u1ea9m r\u1ed3i m\u1edbi \u0111i t\u00ecm kh\u00e1ch h\u00e0ng, t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u01b0: ph\u00e2n kh\u00fac v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, <a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng &#8211; persona<\/a> tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00e3 ch\u1ecdn; nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00f4ng qua ph\u00e2n t\u00edch SWOT.<\/p>\n<div id=\"attachment_9943\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9943\" class=\"wp-image-9943 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-300x206.jpg\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng persona\" width=\"700\" height=\"481\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-300x206.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-1024x703.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-768x527.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-213x146.jpg 213w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-109x75.jpg 109w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg 1490w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/481;\" \/><p id=\"caption-attachment-9943\" class=\"wp-caption-text\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng persona<\/p><\/div>\n<h3>X\u00e1c \u0111\u1ecbnh Value proposition cho s\u1ea3n ph\u1ea9m khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>\u201c<a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">Value proposition<\/a>\u201d (\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb) l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ed1i v\u1edbi m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng. Value proposition t\u1ed1t th\u1ec3 hi\u1ec7n nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng \u0111\u1ed1i th\u1ee7 n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, v\u00e0 c\u00e1ch d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c kh\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t h\u00f3a c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng (USP) &#8211; \u0111\u00e2y l\u00e0 l\u00fd do kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n thay v\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n<h3>T\u00ecm ki\u1ebfm h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u t\u1eeb c\u00e1c chuy\u00ean gia chuy\u00ean m\u00f4n (<a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia-tu-van\/\">marketing consultant<\/a>)<\/h3>\n<p>N\u1ebfu \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n \u0111\u1ec1 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ecbnh v\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m th\u00ec\u00a0 c\u00f3 l\u1ebd b\u1ea1n s\u1ebd kh\u00f4ng m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m tr\u00ean. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam v\u1edbi quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf, d\u1ea1ng kh\u1edfi nghi\u1ec7p n\u00ean kh\u00f3 c\u00f3 th\u1ec3 tr\u00e1nh kh\u1ecfi \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 thi\u1ebfu chuy\u00ean m\u00f4n v\u00e0 c\u1ea7n nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00f9 h\u1ee3p. V\u1eady, \u0111\u00f3 l\u00e0 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc ph\u01b0\u01a1ng \u00e1n t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb nh\u1eefng chuy\u00ean gia t\u01b0 v\u1ea5n gi\u00e0u kinh nghi\u1ec7m v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n s\u00e2u s\u1eafc.<\/p>\n<p>N\u1ebfu b\u1ea1n b\u0103n kho\u0103n v\u1ea5n \u0111\u1ec1 chi ph\u00ed th\u00ec c\u00f3 l\u1ebd chi ph\u00ed thu\u00ea m\u1ed9t chuy\u00ean gia t\u01b0 v\u1ea5n theo gi\u1edd s\u1ebd th\u1ea5p h\u01a1n vi\u1ec7c b\u1ea1n \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng nh\u01b0ng kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p b\u1ea1n c\u0169ng loay hoay kh\u00f4ng bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng t\u00ean tu\u1ed5i v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau,&#8230;<\/p>\n<div id=\"attachment_12756\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-12756\" class=\"wp-image-12756 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/chuyen-gia-tu-van-marketing-dtmconsulting-300x147.png\" alt=\"chuy\u00ean gia t\u01b0 v\u1ea5n marketing dtmconsulting\" width=\"700\" height=\"344\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/chuyen-gia-tu-van-marketing-dtmconsulting-300x147.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/chuyen-gia-tu-van-marketing-dtmconsulting-1024x503.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/chuyen-gia-tu-van-marketing-dtmconsulting-768x377.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/chuyen-gia-tu-van-marketing-dtmconsulting-260x128.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/chuyen-gia-tu-van-marketing-dtmconsulting-50x25.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/chuyen-gia-tu-van-marketing-dtmconsulting-150x75.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/chuyen-gia-tu-van-marketing-dtmconsulting.png 1352w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/344;\" \/><p id=\"caption-attachment-12756\" class=\"wp-caption-text\">chuy\u00ean gia t\u01b0 v\u1ea5n marketing dtmconsulting<\/p><\/div>\n<p>&gt;&gt;&gt; G\u1ee3i \u00fd:<a title=\"T\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, startups v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf\" href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing-cho-doanh-nghiep-vua-va-nho-startups-voi-ngan-sach-han-che\/\" target=\"_blank\" rel=\"noopener\"> T\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf\u00a0<\/a><\/p>\n<h3>L\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kinh doanh<\/h3>\n<p>Nh\u01b0 \u1edf tr\u00ean \u0111\u00e3 \u0111\u1ec1 c\u1eadp, vi\u1ec7c hi\u1ec3u sai v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch l\u00e0m th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ebfn r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p chi ti\u1ec1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR, truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng theo k\u1ebf ho\u1ea1ch, l\u1ed9 tr\u00ecnh c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t t\u1ea7m nh\u00ecn &#8211; \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1ea1i di\u1ec7n ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng.\u00a0K\u1ebf ho\u1ea1ch c\u0169ng n\u00ean bao g\u1ed3m m\u1ed9t nhi\u1ec7m v\u1ee5 &#8211; m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ea5n c\u00f4ng c\u1ee5 th\u1ec3 gi\u00fap kh\u1edfi \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Ti\u1ebfp theo l\u00e0 c\u00e1c m\u1ee5c ti\u00eau, nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c, ti\u1ebfp theo l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cung c\u1ea5p b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1eddng \u0111i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. M\u1ed9t k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u00e2n kh\u1ea9u h\u1ecdc m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 thu h\u00fat v\u00e0 ti\u1ec7p c\u1eadn nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y mua s\u1ea3n ph\u1ea9m, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00ednh , th\u00f4ng \u0111i\u1ec7p n\u00e0y gi\u1ea3i th\u00edch t\u1ea1i sao c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng th\u1ec3. Cu\u1ed1i c\u00f9ng, m\u1ed9t k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u n\u00ean bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a n\u00f3 h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p>Quan tr\u1ecdng nh\u1ea5t, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ec1 c\u1ea3m x\u00fac v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ea3m nh\u1eadn v\u1ec1 b\u1ea1n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<h3>Tri\u1ec3n khai b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p v\u1edbi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Ch\u00ednh v\u00ec vi\u1ec7c tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh, doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m m\u1edbi kh\u00f4ng th\u1ec3 c\u00f3 ngay th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c n\u00ean b\u00ean c\u1ea1nh vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, x\u00fac ti\u1ebfn b\u00e1n doanh nghi\u1ec7p \u0111\u1ec3 duy tr\u00ec doanh thu v\u00e0 d\u00f2ng ti\u1ec1n th\u00ec doanh nghi\u1ec7p c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.\u00a0 B\u1edfi m\u1ed9t chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hay kinh doanh hi\u1ec7u qu\u1ea3 lu\u00f4n d\u1ef1a tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc.<\/p>\n<p>Vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ch\u1ec9 l\u00e0 c\u00e1ch doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh chia s\u1ebb nh\u1eefng g\u00ec doanh nghi\u1ec7p cung c\u1ea5p, gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12625 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/telesale-la-gi-tat-tan-tat-cong-viec-cua-telesale-2-300x179.jpg\" alt=\"b\u00e1n h\u00e0ng\" width=\"600\" height=\"357\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/telesale-la-gi-tat-tan-tat-cong-viec-cua-telesale-2-300x179.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/telesale-la-gi-tat-tan-tat-cong-viec-cua-telesale-2-768x457.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/telesale-la-gi-tat-tan-tat-cong-viec-cua-telesale-2-245x146.jpg 245w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/telesale-la-gi-tat-tan-tat-cong-viec-cua-telesale-2-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/telesale-la-gi-tat-tan-tat-cong-viec-cua-telesale-2-126x75.jpg 126w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/01\/telesale-la-gi-tat-tan-tat-cong-viec-cua-telesale-2.jpg 800w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/357;\" \/><\/p>\n<h3>\u0110\u1eeaNG h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng g\u00ec \u0111ang c\u00f3 v\u00e0 kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>C\u00f3 m\u1ed9t t\u00ecnh tr\u1ea1ng ch\u00fang t\u00f4i r\u1ea5t hay g\u1eb7p \u1edf c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 ra th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p &#8220;ng\u1ee7 qu\u00ean tr\u00ean chi\u1ebfn th\u1eafng&#8221;. Kh\u00f4ng \u00edt nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn &#8220;\u0111\u1ed9c chi\u1ebfm th\u1ecb tr\u01b0\u1eddng&#8221; nh\u01b0 NOKIA, M\u00ec Miliket, h\u00e3ng m\u00e1y \u1ea3nh Kodak v\u00ec qu\u00e1 &#8220;an t\u00e2m&#8221; v\u00e0 h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng g\u00ec \u0111ang c\u00f3 m\u00e0 ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i b\u1eb1ng vi\u1ec7c gi\u1ea3m th\u1ecb ph\u1ea7n tr\u1ea7m tr\u1ecdng, th\u1eadm ch\u00ed l\u00e0 ph\u00e1 s\u1ea3n.<\/p>\n<p>Vi\u1ec7c &#8220;ng\u1ee7 qu\u00ean tr\u00ean chi\u1ebfn th\u1eafng&#8221; kh\u00f4ng ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hay m\u1eafc ph\u1ea3i, th\u1ef1c t\u1ebf, r\u1ea5t nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p nh\u1ecf, khi \u0111\u00e3 c\u00f3 ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft \u0111\u1ea7u ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m kh\u00f4ng mu\u1ed1n ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa m\u00e0 ch\u1ec9 cung c\u1ea5p nh\u1eefng th\u1ee9 hi\u1ec7n t\u1ea1i cho kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng gi\u1eef m\u00e3i nh\u01b0 v\u1eady nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u1ea1nh tranh, c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nhanh nh\u01b0 hi\u1ec7n nay. N\u1ebfu kh\u00f4ng k\u1ecbp n\u1eafm b\u1eaft v\u00e0 c\u1eadp nh\u1eadt nh\u1eefng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng th\u00ec doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u00e0y c\u00f4ng x\u00e2y d\u1ef1ng.<\/p>\n<p>\u0110\u1eebng \u0111\u1ec3 m\u1ecdi th\u1ee9 tr\u1edf v\u1ec1 v\u1ea1ch xu\u1ea5t ph\u00e1t ch\u1ec9 v\u00ec b\u1ea1n &#8220;ng\u1ea1i&#8221; hay th\u1ea5y kh\u00f4ng c\u1ea7n thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam:<a title=\"5 l\u00fd do doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-phat-trien-san-pham\/\" target=\"_blank\" rel=\"noopener\"> Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho c\u00e1c doanh nghi\u1ec7p\u00a0<\/a><\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang g\u1eb7p r\u1eafc r\u1ed1i trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m c\u01a1 b\u1ea3n tr\u00ean \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n nh\u00ecn l\u1ea1i v\u00e0 thay \u0111\u1ed5i tr\u01b0\u1edbc khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u01b0\u1ee3t qua b\u1ea1n!<\/p>\n<p>M\u1ed9t s\u1ed1 trong s\u1ed1 \u0111\u00f3 l\u00e0 r\u1ee7i ro nh\u1ea5t trong giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u. Tuy nhi\u00ean, trong th\u1ef1c ti\u1ec5n s\u1ebd c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u \u0111i ch\u1ec7ch h\u01b0\u1edbng. Th\u1eadm ch\u00ed \u0111\u00e1ng quan t\u00e2m h\u01a1n \u0111\u00f3 l\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 sai l\u1ea7m ngay t\u1eeb khi \u0111\u1ecbnh h\u01b0\u1edbng, ho\u1ea1ch \u0111\u1ecbnh d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i nh\u01b0 s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng nh\u01b0ng kh\u00f4ng b\u00e1n, c\u00e1c ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai marketing, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/p>\n<p>Khi b\u1ea1n thu\u00ea m\u1ed9t chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p t\u01b0 v\u1ea5n s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u00ecm ra nh\u1eefng c\u1ea1m b\u1eaby c\u00f3 th\u1ec3 x\u1ea3y ra n\u00e0y. N\u1ebfu b\u1ea1n \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m t\u00e2m huy\u1ebft c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u00e0 l\u00e2u d\u00e0i th\u00ec vi\u1ec7c t\u00ecm ki\u1ebfm l\u1eddi khuy\u00ean, l\u1eddi t\u01b0 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia l\u00e0 \u0111i\u1ec1u kh\u00f4ng bao gi\u1edd th\u1eeba.<\/p>\n<p><strong>N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi, LI\u00caN H\u1ec6 NGAY \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N<\/strong><\/p>\n<div class=\"panel-body\">\n<p><strong><span style=\"color: #ff0000;\">LI\u00caN H\u1ec6 \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd NGAY!<\/span><\/strong> <input id=\"mce-EMAIL\" class=\"email form-control\" name=\"email\" required=\"\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><\/p>\n<form id=\"mc-embedded-subscribe-form\" class=\"validate form-inline\" role=\"target=&quot;_blank&quot;\" action=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" data-trp-original-action=\"https:\/\/dtmconsulting.vn\/lien-he\/\">\n<div class=\"form-group\"><button id=\"mc-embedded-subscribe\" class=\"btn btn-primary\" name=\"subscribe\" type=\"submit\" value=\"subscribe\">NH\u1eacN T\u01af V\u1ea4N <\/button><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><\/div>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 498px; top: 6572.77px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>S\u1ea3n ph\u1ea9m c\u00f2n m\u1edbi, ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00ec l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 l\u1ef1a ch\u1ecdn? L\u00e0m sao \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng khi s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 t\u00ean tu\u1ed5i? Doanh nghi\u1ec7p c\u00f2n m\u1edbi th\u00ec l\u00e0m g\u00ec \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m? Doanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n [&hellip;]<\/p>","protected":false},"author":20,"featured_media":12741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,125],"tags":[647,667],"class_list":["post-12668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-viet-nam-insights","tag-branding","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12668"}],"version-history":[{"count":26,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12668\/revisions"}],"predecessor-version":[{"id":13798,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12668\/revisions\/13798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12741"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}