{"id":12638,"date":"2021-01-06T11:50:07","date_gmt":"2021-01-06T04:50:07","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12638"},"modified":"2021-01-30T10:34:22","modified_gmt":"2021-01-30T03:34:22","slug":"truoc-khi-dua-san-pham-ra-thi-truong-doanh-nghiep-can-chuan-bi-nhung-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/truoc-khi-dua-san-pham-ra-thi-truong-doanh-nghiep-can-chuan-bi-nhung-gi\/","title":{"rendered":"Doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p><strong>\u0110\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/strong> l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. V\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c m\u00e0 doanh nghi\u1ec7p <strong>chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.\u00a0<\/strong><\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi&#8221; S\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 r\u1ea5t t\u1ed1t cho s\u1ee9c kh\u1ecfe t\u1ea1i sao kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m v\u00e0 kh\u00f4ng th\u00edch?&#8221;<\/p>\n<p>T\u1ea1i \u0111\u00e2y ch\u00fang t\u00f4i s\u1ebd v\u00e9n l\u00ean b\u1ee9c m\u00e0n kinh doanh, chia s\u1ebb v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi m\u1ed9t doanh nghi\u1ec7p ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 hy v\u1ecdng r\u1eb1ng s\u1ebd h\u1eefu \u00edch.<\/p>\n<h2>Th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m<\/h2>\n<p>Tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u00ean quy m\u00f4 th\u1ecb tr\u01b0\u1eddng nh\u1ecf ch\u01b0a? Ho\u1eb7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 bi\u1ebft nh\u00f3m kh\u00e1ch h\u00e0ng h\u1ecd c\u1ea7n g\u00ec, \u0111i\u1ec1u g\u00ec thu h\u00fat h\u1ecd?<\/p>\n<p>Th\u1eed nghi\u1ec7m m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh hay m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng khi \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u00f3 ra th\u1ecb tr\u01b0\u1eddng. N\u1ebfu doanh nghi\u1ec7p m\u00f9 qu\u00e1ng cho r\u1eb1ng m\u1ed9t \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi c\u1ee7a b\u1ea1n m\u1ecdi ng\u01b0\u1eddi s\u1ebd y\u00eau th\u00edch v\u00e0 mua b\u1edfi ch\u1ea5t l\u01b0\u1ee3ng, l\u1ee3i \u00edch c\u1ee7a n\u00f3 th\u00ec b\u1ea1n \u0111ang m\u1ea1o hi\u1ec3m r\u1ea5t nhi\u1ec1u th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/p>\n<p>C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng b\u1ecf qua b\u01b0\u1edbc n\u00e0y v\u00ec h\u1ecd v\u1ed9i v\u00e0ng mu\u1ed1n s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. H\u1ecd kh\u00f4ng t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ho\u1eb7c m\u00f4 h\u00ecnh kinh doanh d\u1ef1a tr\u00ean th\u1eed nghi\u1ec7m\/nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 c\u00e0ng theo \u0111u\u1ed5i h\u00e0nh tr\u00ecnh kinh doanh c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u00f3 b\u1ea3n \u0111\u1ed3 l\u1ed9 tr\u00ecnh. Ngo\u00e0i ra, h\u1ecd kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai.\u00a0Cho \u0111\u1ebfn khi b\u1ea1n th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft ai s\u1ebd th\u1ea5y n\u00f3 h\u1eefu \u00edch.\u00a0N\u1ebfu kh\u00f4ng c\u00f3 th\u00f4ng tin n\u00e0y, ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 th\u1ec3 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng b\u1ecf ng\u1ecf&#8230; khi\u1ebfn b\u1ea1n ch\u1eb3ng \u0111i \u0111\u1ebfn \u0111\u00e2u v\u1edbi \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh &#8211; ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi.<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a title=\"Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng\" href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\" target=\"_blank\" rel=\"noopener\">ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> \u0111\u1ec3 th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi m\u1eabu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>Nh\u1eefng g\u00ec c\u1ea7n chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng g\u1ed3m:<\/p>\n<ul>\n<li>Ki\u1ec3m tra t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<li>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau<\/li>\n<li>L\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c r\u1ee7i ro<\/li>\n<li>Li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m<\/li>\n<\/ul>\n<h2>1\/ <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" title=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a doanh nghi\u1ec7p\" href=\"https:\/\/dtmconsulting.vn\/en\/xac-thuc-y-tuong-kinh-doanh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ki\u1ec3m tra s\u1ea3n ph\u1ea9m<\/a><\/span> ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n<p>Tr\u01b0\u1edbc khi l\u00e0m b\u1ea5t k\u1ef3 c\u00f4ng vi\u1ec7c n\u00e0o li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c th\u1ef1c, ki\u1ec3m tra t\u00ednh kh\u1ea3 thi \u00fd t\u01b0\u1edfng kinh doanh v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1o ra s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd ngh\u0129 kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd mu\u1ed1n. H\u1ea7u h\u1ebft, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng t\u1ed3i t\u1ec7, d\u1eabn \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng mua \u00edt. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho doanh nghi\u1ec7p ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 v\u00f4 gi\u00e1 tr\u1ecb.<\/p>\n<p>Th\u1ef1c t\u1ebf l\u00e0, \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 c\u1ea7n g\u00ec, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n l\u00e0 <strong>h\u1ecfi v\u00e0 tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb h\u1ecd<\/strong>. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, v\u00e0 m\u1ed9t c\u00e1ch th\u00f4ng d\u1ee5ng nh\u1ea5t l\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng. <em>B\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" target=\"_blank\" rel=\"noopener noreferrer\">li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 d\u1ecbch v\u1ee5 n\u00e0y.<\/em><\/p>\n<p>Vi\u1ec7c x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 g\u1ea7n nh\u01b0 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c r\u1eb1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd c\u1ea7n, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n<p>B\u00ean c\u1ea1nh vi\u1ec7c kh\u1ea3o s\u00e1t, ho\u1ea1t \u0111\u1ed9ng <a title=\"Ph\u01b0\u01a1ng ph\u00e1p Test concept s\u1ea3n ph\u1ea9m trong Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\" href=\"https:\/\/dtmconsulting.vn\/en\/test-concept-san-pham\/\" target=\"_blank\" rel=\"noopener noreferrer\">th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m<\/a> m\u1edbi b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u1eabu th\u1eed nghi\u1ec7m c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e1nh gi\u00e1 s\u1ebd gi\u00fap doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i c\u00f3 \u00edch \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n tr\u01b0\u1edbc khi th\u1ef1c s\u1ef1 ra m\u1eaft th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2>2\/ X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n<\/h2>\n<p>Kh\u00f4ng ch\u1ec9 vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m, b\u1ea5t c\u1ee9 c\u00f4ng vi\u1ec7c kinh doanh, marketing hay b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o kh\u00e1c trong doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng.<\/p>\n<p>V\u00e0 n\u1ebfu nh\u01b0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u01b0a s\u1ea3n ph\u1ea9m\/ <a href=\"https:\/\/dtmconsulting.vn\/en\/dong-san-pham-product-line-la-gi-khai-niem-chien-luoc-dinh-gia-vi-du\/\">d\u00f2ng s\u1ea3n ph\u1ea9m<\/a> ra th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u00e2y s\u1ebd l\u00e0 \u0111i\u1ec1u t\u1ed3i t\u1ec7 nh\u1ea5t m\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n. L\u00ean k\u1ebf ho\u1ea1ch l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 c\u1ed1 th\u1ec3 x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 x\u1eed l\u00fd nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu c\u00f3 s\u1ef1 vi\u1ec7c kh\u00f4ng t\u1ed1t ph\u00e1t sinh.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10517\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence.jpg\" alt=\"L\u1eadp k\u1ebf ho\u1ea1ch cho s\u1ea3n ph\u1ea9m\" width=\"715\" height=\"450\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence.jpg 715w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-300x189.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-232x146.jpg 232w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-119x75.jpg 119w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/p>\n<p>Trong khi l\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c:<\/p>\n<ul>\n<li>L\u00ean l\u1ecbch bi\u00ean t\u1eadp v\u00e0 g\u1eedi email<\/li>\n<li>L\u00ean l\u1ecbch c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li>G\u1eedi email cho c\u00e1c \u0111\u1ed1i t\u00e1c<\/li>\n<li>Ph\u00e1t h\u00e0nh c\u00e1c Teaser v\u1ec1 s\u1ea3n ph\u1ea9m<\/li>\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau doanh thu ra m\u1eaft<\/li>\n<\/ul>\n<p>L\u1eadp k\u1ebf ho\u1ea1ch s\u1ebd gi\u00fap cho c\u00e1c c\u00f4ng vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00f3 th\u1ee9 t\u1ef1, tr\u01a1n chu v\u00e0 gi\u1ea3m b\u1edbt c\u0103ng th\u1eb3ng.<\/p>\n<h2>3\/ X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h2>\n<p>Tr\u01b0\u1edbc ng\u00e0y \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ra m\u1eaft c\u1ee7a m\u00ecnh v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 h\u1ecd s\u1ebd \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n<p>Nh\u1eefng m\u1ee5c ti\u00eau c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e0ng c\u1ee5 th\u1ec3 c\u00e0ng t\u1ed1t. B\u1edfi doanh nghi\u1ec7p s\u1ebd kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec trong vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi n\u1ebfu kh\u00f4ng x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n thi\u1ebft.<\/p>\n<p>S\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u th\u1ef1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1eadp trung trong tu\u1ea7n ra m\u1eaft c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n<p>Th\u00f4ng tin n\u00e0y gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 sau khi ra m\u1eaft. V\u00e0 nh\u1eefng th\u00f4ng tin \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho sau n\u00e0y.<\/p>\n<h2>4\/ L\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c r\u1ee7i ro<\/h2>\n<p>Qu\u1ea3n l\u00fd r\u1ee7i ro l\u00e0 m\u1ed9t ph\u1ea7n c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi k\u1ebf ho\u1ea1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7474 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/xay-dung-cac-chi-so-kpi.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh c\u00e1c r\u1ee7i ro\" width=\"707\" height=\"371\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/xay-dung-cac-chi-so-kpi.jpg 707w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/xay-dung-cac-chi-so-kpi-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/xay-dung-cac-chi-so-kpi-600x315.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/xay-dung-cac-chi-so-kpi-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/xay-dung-cac-chi-so-kpi-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/xay-dung-cac-chi-so-kpi-143x75.jpg 143w\" data-sizes=\"(max-width: 707px) 100vw, 707px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 707px; --smush-placeholder-aspect-ratio: 707\/371;\" \/><\/p>\n<p>Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 n\u00e0o \u0111\u1ea3m b\u1ea3o m\u1ecdi vi\u1ec7c di\u1ec5n ra ho\u00e0n h\u1ea3o, v\u00ec v\u1eady l\u1eadp k\u1ebf ho\u1ea1ch cho nh\u1eefng \u0111i\u1ec1u kh\u00f4ng hay x\u1ea3y ra v\u00e0 c\u00e1ch x\u1eed l\u00fd n\u00f3 trong tr\u01b0\u1eddng h\u1ee3p ph\u00e1t sinh l\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n<p>H\u00e3y l\u1eadp danh s\u00e1ch t\u1ea5t c\u1ea3 nh\u1eefng r\u1ee7i ro, nh\u1eefng vi\u1ec7c kh\u00f4ng hay c\u00f3 th\u1ec3 x\u1ea3y ra \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft. C\u00f3 th\u1ec3 l\u00e0 tr\u1eddi m\u01b0a, m\u00e1y t\u00ednh b\u1ecb h\u1ecfng, ng\u01b0\u1eddi thuy\u1ebft tr\u00ecnh kh\u00f4ng may b\u1ecb \u1ed1m,&#8230; trong ng\u00e0y ra m\u1eaft. Ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n nguy\u00ean v\u1eadt li\u1ec7u \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m b\u1ecb thi\u1ebfu h\u1ee5t ngay trong giai \u0111o\u1ea1n s\u1ea3n xu\u1ea5t.<\/p>\n<p>M\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 th\u1ec3 x\u1ea3y ra. H\u00e3y lu\u00f4n chu\u1ea9n b\u1ecb c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi n\u00f3.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"Hi\u1ec3u v\u1ec1 ph\u00e2n ph\u1ed1i \u2013 Doanh nghi\u1ec7p c\u1ea7n l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t\" href=\"https:\/\/dtmconsulting.vn\/en\/phan-phoi-san-pham\/\" target=\"_blank\" rel=\"nofollow noopener\">Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p<\/a><\/p>\n<h2>5\/ Li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m<\/h2>\n<p>H\u00e3y ki\u1ec3m tra, th\u1eed nghi\u1ec7m m\u1ecdi th\u1ee9 tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8345 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-3.jpg\" alt=\"Th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m\" width=\"1360\" height=\"550\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-3.jpg 1360w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-3-300x121.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-3-1024x414.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-3-768x311.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-3-260x105.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-3-50x20.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-3-150x61.jpg 150w\" data-sizes=\"(max-width: 1360px) 100vw, 1360px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1360px; --smush-placeholder-aspect-ratio: 1360\/550;\" \/><\/p>\n<p>Ki\u1ec3m tra to\u00e0n b\u1ed9 quy tr\u00ecnh c\u1ee7a b\u1ea1n \u0111\u1ec3 mua h\u00e0ng. \u0110\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng bi\u1ebft r\u00f5 h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc n\u00e0o \u0111\u1ec3 mua h\u00e0ng. Ngo\u00e0i ra, h\u00e3y c\u1ed1 g\u1eafng th\u1ef1c hi\u1ec7n c\u00e0ng \u00edt b\u01b0\u1edbc c\u00e0ng t\u1ed1t \u0111\u1ec3 h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Quy tr\u00ecnh mua h\u00e0ng c\u00e0ng d\u1ec5 d\u00e0ng, kh\u00e1ch h\u00e0ng s\u1ebd c\u00e0ng tho\u1ea3i m\u00e1i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>Sau khi \u0111\u00e3 ki\u1ec3m tra m\u1ecdi th\u1ee9, h\u00e3y ki\u1ec3m tra l\u1ea1i. V\u00e0 r\u1ed3i thay phi\u00ean nh\u1edd nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau ki\u1ec3m tra n\u00f3, k\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng li\u00ean quan.<\/p>\n<p>\u0110\u00f4i khi, doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi doanh nghi\u1ec7p qu\u00e1 ch\u00fa t\u00e2m v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u1ebfn n\u1ed7i kh\u00f4ng nh\u1eadn ra c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a n\u00f3.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"Nh\u1eefng \u0111i\u1ec1u c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/chu-y-khi-dua-san-pham-ra-thi-truong\/\" target=\"_blank\" rel=\"noopener\">Ch\u00fa \u00fd khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n<h2>K\u1ebft<\/h2>\n<p>Ph\u1ea7n l\u1edbn th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi ra m\u1eaft ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb ng\u00e0y ra m\u1eaft.<\/p>\n<p>N\u1ebfu nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n ki\u1ec3m tra v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ki\u1ec3m tra ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc khi ra m\u1eaft, h\u00e3y <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a><\/strong> \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u1ec1 d\u1ecbch v\u1ee5 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m.<\/p>\n<p><strong>N\u1ebfu b\u1ea1n \u0111ang c\u1ea7n ki\u1ec3m tra v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng LI\u00caN H\u1ec6 NGAY \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd &#8211; tr\u00e1nh nh\u1eefng t\u1ed5n th\u1ea5t kh\u00f4ng \u0111\u00e1ng c\u00f3!<\/strong><\/p>\n<div class=\"panel-body\">\n<p><strong><span style=\"color: #ff0000;\">LI\u00caN H\u1ec6 \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd NGAY!<\/span><\/strong> <input id=\"mce-EMAIL\" class=\"email form-control\" name=\"email\" required=\"\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><\/p>\n<form id=\"mc-embedded-subscribe-form\" class=\"validate form-inline\" role=\"target=&quot;_blank&quot;\" action=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" data-trp-original-action=\"https:\/\/dtmconsulting.vn\/lien-he\/\">\n<div class=\"form-group\"><button id=\"mc-embedded-subscribe\" class=\"btn btn-primary\" name=\"subscribe\" type=\"submit\" value=\"subscribe\">NH\u1eacN T\u01af V\u1ea4N <\/button><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><\/div>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n tham kh\u1ea3o: <a href=\"https:\/\/www.bluchic.com\/launching-new-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bluchic<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. V\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c m\u00e0 doanh nghi\u1ec7p chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.\u00a0 B\u00e0i vi\u1ebft n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi&#8221; S\u1ea3n ph\u1ea9m [&hellip;]<\/p>","protected":false},"author":4,"featured_media":12793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,651],"class_list":["post-12638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12638"}],"version-history":[{"count":15,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12638\/revisions"}],"predecessor-version":[{"id":13045,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12638\/revisions\/13045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12793"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}