{"id":12593,"date":"2021-01-05T11:11:23","date_gmt":"2021-01-05T04:11:23","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12593"},"modified":"2021-01-06T14:32:11","modified_gmt":"2021-01-06T07:32:11","slug":"marketing-trong-dich-vu-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-trong-dich-vu-tai-viet-nam\/","title":{"rendered":"V\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng Marketing trong ng\u00e0nh d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Kh\u00e1i ni\u1ec7m “d\u1ecbch v\u1ee5” \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1, kh\u00f4ng ch\u1ec9 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing, nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p m\u00e0 ngay c\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing d\u1ecbch v\u1ee5 mu\u1ed1n l\u00e0m \u0111\u01b0\u1ee3c t\u1ed1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n \u0111em l\u1ea1i m\u1ed9t d\u1ecbch v\u1ee5, m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay l\u1ea1i th\u00ec c\u1ea7n hi\u1ec3u r\u00f5 d\u1ecbch v\u1ee5, kinh doanh d\u1ecbch v\u1ee5 v\u00e0 marketing s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/p>\n

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  1. \n

    Th\u1ebf n\u00e0o l\u00e0 d\u1ecbch v\u1ee5?<\/h2>\n<\/li>\n<\/ol>\n

    D\u1ecbch v\u1ee5 (service) l\u00e0 s\u1ea3n ph\u1ea9m (product). Tuy nhi\u00ean, d\u1ecbch v\u1ee5 kh\u00e1c v\u1edbi h\u00e0ng h\u00f3a (good – c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh \u1edf ch\u1ed7 c\u00e1c s\u1ef1 v\u1eadt, thi\u1ebft b\u1ecb hay nh\u1eefng y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh, trong khi c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng, n\u1ed7 l\u1ef1c ho\u1eb7c k\u1ebft qu\u1ea3.<\/strong><\/p>\n

    D\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng ho\u1eb7c m\u1ed9t s\u1ef1 ph\u1ee5c v\u1ee5 cho m\u1ed9t b\u00ean (c\u00f3 th\u1ec3 l\u00e0 t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n) \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi m\u1ed9t b\u00ean kh\u00e1c (c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c). Khi m\u1ed9t d\u1ecbch v\u1ee5\u00a0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p cung c\u1ea5p ch\u00e0o b\u00e1n cho nh\u1eefng ng\u01b0\u1eddi\/doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m (product). S\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 mang t\u00ednh \u0111\u1eb7c th\u00f9 v\u00ec kh\u00f3 nh\u1eadn bi\u1ebft v\u00e0 nh\u00ecn th\u1ea5y. S\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng, n\u1ed7 l\u1ef1c c\u1ee7a b\u00ean b\u00e1n (cung c\u1ea5p) d\u1ecbch v\u1ee5 nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 \u0111em l\u1ea1i l\u1ee3i \u00edch cho b\u00ean mua t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m nh\u1eb1m \u0111em l\u1ea1i s\u1ef1 thay \u0111\u1ed5i mong mu\u1ed1n cho nh\u1eefng c\u00e1 nh\u00e2n\/t\u1ed5 ch\u1ee9c h\u01b0\u1edfng l\u1ee3i t\u1eeb d\u1ecbch v\u1ee5.<\/p>\n

    M\u1eb7c d\u00f9 d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t v\u1edbi h\u00e0ng h\u00f3a, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, d\u1ecbch v\u1ee5 v\u00e0 h\u00e0ng h\u00f3a c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o th\u00e0nh s\u1ea3n ph\u1ea9m cung c\u1ea5p cho kh\u00e1ch h\u00e0ng. D\u1ec5 d\u00e0ng th\u1ea5y r\u1eb1ng vi\u1ec7c m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 c\u00f9ng l\u00fac cung c\u1ea5p c\u1ea3 d\u1ecbch v\u1ee5 v\u00e0 h\u00e0ng h\u00f3a trong s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 \u0111i\u1ec1u ph\u1ed5 bi\u1ebfn nh\u1eb1m l\u00e0m t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cung c\u1ea5p cho kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n

    \"\"<\/p>\n

    V\u00ed d\u1ee5: khi b\u1ea1n mua m\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfc m\u00e1y gi\u1eb7t h\u00e0ng lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m nh\u01b0 v\u1eadn chuy\u1ec3n, l\u1eafp \u0111\u1eb7t v\u00e0 b\u1ea3o h\u00e0nh,… \u0111i k\u00e8m. T\u01b0\u01a1ng t\u1ef1, khi b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c da t\u1ea1i spa th\u00ec c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng h\u00e0ng lo\u1ea1t h\u00f3a h\u1eefu h\u00ecnh nh\u01b0 kh\u00f4ng gian trang tr\u00ed, b\u00e0n gh\u1ebf,\u00a0 thi\u1ebft b\u1ecb, m\u00e1y m\u00f3c,… \u0111i k\u00e8m.<\/p>\n

    B\u1ea1n l\u01b0u \u00fd r\u1eb1ng trong s\u1ed1 nh\u1eefng d\u1ecbch v\u1ee5 k\u00e8m theo m\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh hay m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, c\u00f3 nh\u1eefng d\u1ecbch v\u1ee5 ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 \u0111i k\u00e8m v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t thu\u1ed9c t\u00ednh\/th\u00e0nh ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n

    V\u00ed d\u1ee5 nh\u01b0 d\u1ecbch v\u1ee5 b\u1ea3o h\u00e0nh, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng xe m\u00e1y trong v\u00ed d\u1ee5 v\u1ec1 s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh l\u00e0 chi\u1ebfc xe m\u00e1y, d\u1ecbch v\u1ee5 mua v\u00e9 m\u00e1y bay hay l\u00e0m visa trong d\u1ecbch v\u1ee5 tour du l\u1ecbch qu\u1ed1c t\u1ebf. Nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y kh\u00f4ng t\u1ea1o th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m ri\u00eang bi\u1ec7t, v\u00ec ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ri\u00eang v\u00e0 ch\u00e0o b\u00e1n \u0111\u1ed9c l\u1eadp. Ch\u00fang ch\u1ec9 l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n hay thu\u1ed9c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

    >> Xem th\u00eam: \u0110\u1eb7c tr\u01b0ng c\u1ee7a d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd<\/p>\n

    2. Marketing d\u1ecbch v\u1ee5 (Service Marketing)<\/h2>\n

    Marketing d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t nh\u00e1nh chuy\u00ean bi\u1ec7t c\u1ee7a marketing n\u00f3i chung. Marketing trong d\u1ecbch v\u1ee5 hay marketing d\u1ecbch v\u1ee5 xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u ri\u00eang bi\u1ec7t\u00a0 b\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t c\u1ee7a d\u1ecbch v\u1ee5 \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t so v\u1edbi marketing c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh.<\/p>\n

    Marketing d\u1ecbch v\u1ee5 th\u01b0\u1eddng bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C) v\u00e0 doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p (B2B) g\u1ed3m vi\u1ec7c tri\u1ec3n khai marketing cho c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 vi\u1ec5n th\u00f4ng, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, nh\u00e0 h\u00e0ng kh\u00e1ch h\u00e0ng s\u1ea1n, d\u1ecbch v\u1ee5 du l\u1ecbch, gi\u1ea3i tr\u00ed, cho thu\u00ea xe v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe,….<\/p>\n

    T\u1ea1i Vi\u1ec7t Nam kh\u00e1i ni\u1ec7m marketing d\u1ecbch v\u1ee5 hay tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing chuy\u00ean bi\u1ec7t cho lo\u1ea1i h\u00ecnh kinh doanh d\u1ecbch v\u1ee5 ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn m\u1eb7c d\u00f9 \u0111\u00e3 \u0111a d\u1ea1ng c\u00e1c c\u00f4ng ty kinh doanh d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nguy\u00ean nh\u00e2n s\u00e2u xa v\u00e0 gi\u1ea3i ph\u00e1p s\u1ebd \u0111\u01b0\u1ee3c DTM Consulting chia s\u1ebb b\u00ean d\u01b0\u1edbi.\u00a0 N\u1ebfu b\u1ea1n \u0111ang ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho ho\u1ea1t \u0111\u1ed9ng marketing t\u1ea1i c\u00e1c doanh nghi\u1ec7p \u0111ang kinh doanh tr\u00ean th\u00ec b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n!<\/p>\n

    3. V\u00ec sao kinh doanh d\u1ecbch v\u1ee5 ch\u01b0a th\u00e0nh c\u00f4ng v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing t\u1ea1i Vi\u1ec7t Nam<\/h2>\n

    Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing d\u1ecbch v\u1ee5, ngay t\u1ea1i Vi\u1ec7t Nam, c\u0169ng \u0111ang c\u1ed1 g\u1eafng r\u1ea5t nhi\u1ec1u \u0111\u1ec3 hi\u1ec3u v\u1ec1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, gia t\u0103ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. H\u1ecd \u0111ang n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 k\u1ef9 n\u0103ng, th\u00e1i \u0111\u1ed9 t\u1ed1t v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u0169ng c\u1ed1 g\u1eafng cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, trang web v\u00e0 \u1ee9ng d\u1ee5ng t\u1ef1 ph\u1ee5c v\u1ee5 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng… Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 nh\u1eefng doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u0111\u00e3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd ngay c\u1ea3 khi quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd r\u1ed9ng. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, c\u00f3 v\u00f4 c\u00f9ng nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u0111ang r\u1ea5t ch\u1eadt v\u1eadt \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i cho s\u1ef1 t\u1ed3n t\u1ea1i ho\u1eb7c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n cho m\u00ecnh.<\/p>\n

    \"\"<\/p>\n

    Ch\u01b0a quan t\u00e2m \u0111\u00fang m\u1ee9c t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cung c\u1ea5p<\/h3>\n

    Tr\u00ean th\u1ef1c t\u1ebf, th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 khi th\u1ef1c hi\u1ec7n marketing b\u1ecb chi ph\u1ed1i b\u1edfi nhi\u1ec1u l\u00fd do. Nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i l\u00e0 v\u00ec \u0111a ph\u1ea7n nh\u1eefng ng\u01b0\u1eddi l\u00e0m, ch\u1ee7 doanh nghi\u1ec7p ch\u01b0a d\u00e0nh s\u1ef1 quan t\u00e2m \u0111\u00fang m\u1ee9c t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. B\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111i\u1ec1u n\u00e0y t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

    R\u1ea5t nhi\u1ec1u c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay \u0111ang n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ch\u00fa tr\u1ecdng \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 v\u1eadt l\u00fd nh\u01b0 v\u1ecb tr\u00ed, trang thi\u1ebft b\u1ecb, ph\u01b0\u01a1ng ti\u1ec7n cung c\u1ea5p d\u1ecbch v\u1ee5 hay gi\u00e1\/ph\u00ed d\u1ecbch v\u1ee5 thay v\u00ec d\u00e0nh th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1m ph\u00e1 insights kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec, mu\u1ed1n g\u00ec v\u00e0 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 c\u01a1 s\u1edf c\u1ea3i thi\u1ec7n tr\u1ea3 nghi\u1ec7m c\u1ee7a h\u1ecd. C\u0169ng nh\u01b0 kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, h\u01b0\u1edbng d\u1eabn r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng khi h\u1ecd ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng t\u1eadp trung v\u00e0o t\u00ednh con ng\u01b0\u1eddi trong cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n

    Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t t\u1ea1i c\u00e1c qu\u00e1n \u0103n, d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng \u1edf Vi\u1ec7t Nam \u0111a ph\u1ea7n thu\u00ea sinh vi\u00ean, c\u00e1c b\u1ea1n tr\u1ebb l\u00e0m b\u00e1n th\u1eddi gian, nh\u00e2n vi\u00ean t\u1ea1m th\u1eddi m\u00e0 \u00edt khi \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 \u0111\u1ea7y \u0111\u1ee7 k\u1ef9 n\u0103ng khi giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n nh\u1eefng mong \u0111\u1ee3i mang t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 duy tr\u00ec m\u1ed9t c\u00e1ch \u1ed5n \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5..<\/p>\n

    Khi tri\u1ec3n khai marketing d\u1ecbch v\u1ee5 ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h3>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, qua m\u1ed9t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 t\u1eeb quy m\u00f4 nh\u1ecf \u0111\u1ebfn l\u1edbn t\u1ea1i Vi\u1ec7t Nam, t\u00f4i c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng b\u00ean c\u1ea1nh nh\u1eefng l\u00fd do tr\u00ean th\u00ec t\u1ea1i Vi\u1ec7t Nam, s\u1ef1 ti\u1ebfp c\u1eadn ng\u1eafn h\u1ea1n, t\u00e1c nghi\u1ec7p v\u1ec1 marketing; s\u1ef1 l\u1ea1m d\u1ee5ng c\u00f4ng c\u1ee5 h\u01a1n l\u00e0 t\u01b0 duy d\u00e0i h\u1ea1n, hi\u1ec7n \u0111\u1ea1i v\u1ec1 marketing (\u0111\u1eb7t kh\u00e1ch h\u00e0ng \u1edf tr\u1ecdng t\u00e2m, nh\u1ea5n m\u1ea1nh vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, t\u1ea1o v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng) v\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o b\u00ean ngo\u00e0i h\u01a1n l\u00e0 n\u1ed9i l\u1ef1c c\u1ee7a doanh nghi\u1ec7p (hi\u1ec7n t\u1ea1i r\u1ea5t nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 outsourcing (thu\u00ea ngo\u00e0i) ti\u1ebfn h\u00e0nh ch\u1ea1y c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u1eeb c\u1ea5p chi\u1ebfn d\u1ecbch \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c m\u00e0 kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c quy\u1ec1n ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

    C\u1ee5 th\u1ec3, c\u00e1c doanh nghi\u1ec7p khi t\u00ecm ki\u1ebfm c\u00e1c \u0111\u01a1n v\u1ecb tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing d\u1ecbch v\u1ee5 th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ec1 xu\u1ea5t t\u1eeb c\u00e1c \u0111\u01a1n v\u1ecb thu\u00ea ngo\u00e0i m\u00e0 kh\u00f4ng t\u1ef1 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3, y\u00eau c\u1ea7u c\u00e1c m\u1ee5c ti\u00eau, hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u1ea1t cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng cho c\u00e1c \u0111\u01a1n v\u1ecb thu\u00ea ngo\u00e0i, v\u00ec ch\u00ednh n\u1ed9i b\u1ed9 doanh nghi\u1ec7p m\u1edbi l\u00e0 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng, mong mu\u1ed1n m\u1ee5c ti\u00eau cho t\u1eebng giai \u0111o\u1ea1n trong chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/p>\n

    >> Xem th\u00eam:Nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf d\u00e0nh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/a><\/strong><\/p>\n

    B\u1ecb \u0111\u1ed9ng trong vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing d\u1ecbch v\u1ee5<\/h3>\n

    H\u01a1n th\u1ebf\u00a0 n\u1eefa, c\u00e1c doanh nghi\u1ec7p ch\u1ec9 quan t\u00e2m \u0111\u1ebfn chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch\/ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n th\u1eddi m\u00e0 th\u01b0\u1eddng b\u1ecf s\u00f3t nh\u1eefng \u1ea3nh h\u01b0\u1edfng, h\u1eadu qu\u1ea3 v\u1ec1 l\u00e2u d\u00e0i khi l\u1ea1m d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t khi c\u00e1c doanh nghi\u1ec7p, \u0111\u01a1n v\u1ecb kinh doanh v\u1edbi quy m\u00f4 doanh nghi\u1ec7p nh\u1ecf t\u00ecm ki\u1ebfm c\u00e1c \u0111\u01a1n v\u1ecb ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, c\u00e1c \u0111\u01a1n v\u1ecb thu\u00ea ngo\u00e0i th\u01b0\u1eddng s\u1ebd cam k\u1ebft v\u1edbi doanh nghi\u1ec7p v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p nh\u01b0 chi ph\u00ed CPC, CPM m\u00e0 kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 thu v\u1ec1 nh\u01b0 th\u00f4ng tin kh\u00e1ch h\u00e0ng, doanh thu, v\u1edbi m\u1ee9c gi\u00e1 \u0111\u1ec1 xu\u1ea5t c\u00e0ng th\u1ea5p th\u00ec c\u00e1c \u0111\u01a1n v\u1ecb thu\u00ea ngo\u00e0i c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c \u2018m\u00e1nh kh\u00f3e\u2019 \u0111\u1ec3 l\u00e0m gi\u1ea3m chi ph\u00ed ho\u1eb7c r\u00fat ng\u1eafn th\u1eddi gian \u0111\u1ec3 th\u1ea5y ngay hi\u1ec7u qu\u1ea3 thu v\u1ec1.<\/p>\n

    Ch\u00ednh \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng b\u1ea5t l\u1ee3i v\u1ec1 l\u00e2u d\u00e0i cho doanh nghi\u1ec7p \u0111\u00f3, v\u00ec nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing d\u1ef1a tr\u00ean s\u1ef1 \u2018\u0103n s\u1ed5i\u2019, thi\u1ebfu s\u1ef1 \u0111\u1ed3ng nh\u1ea5t th\u01b0\u1eddng l\u00e0m gi\u1ea3m \u0111i l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p c\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c l\u1ea5y l\u1ea1i l\u00f2ng tin t\u1eeb nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 r\u1eddi b\u1ecf,..\u00a0 \u0111\u00f3 c\u0169ng l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 ch\u01b0a th\u00e0nh c\u00f4ng trong ho\u1ea1t \u0111\u1ed9ng marketing cho d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u00a0R\u1ea5t \u00edt doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh r\u00f5 \u0111\u01b0\u1ee3c h\u1ecd \u0111ang kinh doanh s\u1ea3n ph\u1ea9m g\u00ec? l\u00e0 h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh hay gi\u1ea3i ph\u00e1p, d\u1ecbch v\u1ee5 v\u00f4 h\u00ecnh? Do \u0111\u00f3, d\u01b0\u1eddng nh\u01b0 r\u1ea5t \u00edt doanh nghi\u1ec7p suy ngh\u0129 t\u1edbi v\u00e0 \u0111\u1ecbnh ngh\u0129a v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd mang l\u1ea1i cho kh\u00e1ch h\u00e0ng hay \u0111\u1ecbnh h\u00ecnh \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (Value Proposition)<\/a>.<\/strong><\/p>\n

    Th\u01b0\u1eddng th\u00ec r\u1ea5t nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u1edf Vi\u1ec7t Nam khi b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n kinh doanh c\u1ee7a m\u00ecnh m\u1edbi ch\u1ec9 xem x\u00e9t \u0111\u1ebfn nhu c\u1ea7u \u201cc\u1ea7n\u201d c\u00e1c s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 ch\u01b0a ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng nhu c\u1ea7u b\u1eadc cao hay nh\u1eefng mong \u0111\u1ee3i mang t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, nh\u1eadn th\u1ea5y gia \u0111\u00ecnh s\u1ed1ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn cu\u1ed1i tu\u1ea7n r\u1ea5t hay \u0111\u01b0a con c\u00e1i \u0111i ngh\u1ec9 d\u01b0\u1ee1ng hay tr\u1ea3i nghi\u1ec7m c\u00e1c d\u1ea1ng ho\u1ea1t \u0111\u1ed9ng d\u00e3 ngo\u1ea1i \u1edf ngo\u1ea1i \u00f4 n\u00ean c\u00e1c ch\u1ee7 doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ea7u t\u01b0 nh\u1eefng homestay, kh\u00f4ng gian m\u1edbi \u0111\u1ec3 t\u1ea1o b\u1ea7u kh\u00f4ng kh\u00ed t\u1ef1 nhi\u00ean thu h\u00fat b\u1ed1 m\u1eb9 mang con c\u00e1i \u0111\u1ebfn ngh\u1ec9 ng\u01a1i, vui ch\u01a1i cu\u1ed1i tu\u1ea7n\u2026 H\u1ecd t\u1ed5 ch\u1ee9c r\u1ea5t nhi\u1ec1u c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, truy\u1ec1n th\u00f4ng, PR gi\u1edbi thi\u1ec7u v\u1ec1 kh\u00f4ng gian m\u1edbi, kh\u00f4ng gian xanh v\u00e0 c\u00e1c ti\u1ec7n \u00edch \u0111\u1ebfn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

    Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p khi \u0111\u1ebfn v\u1edbi ch\u00fang t\u00f4i nh\u1edd h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n marketing t\u1ed5ng th\u1ec3<\/a> th\u00ec v\u1ec1 sau c\u00e0ng ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i th\u00ec hi\u1ec7u qu\u1ea3 c\u00e0ng gi\u1ea3m\u00a0 s\u00fat do c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd c\u0169ng c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c t\u01b0\u01a1ng t\u1ef1, h\u1ecd l\u1ea1i thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n, c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u0169ng nh\u01b0 l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, h\u1ecd th\u01b0\u1eddng l\u1ea1i kh\u00f4ng d\u00e0nh th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng l\u00fd do v\u00e0 mong mu\u1ed1n s\u00e2u xa c\u1ee7a vi\u1ec7c c\u00e1c gia \u0111\u00ecnh v\u00e0 b\u1ed1 m\u1eb9 mu\u1ed1n cho con m\u00ecnh \u0111i ngh\u0129 d\u01b0\u1ee1ng, tr\u1ea3i nghi\u1ec7m: c\u00f3 th\u1ec3 c\u00f3 mu\u1ed1n c\u00f3 m\u1ed9t kh\u00f4ng gian cho c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh c\u00f3 c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i, hi\u1ec3u nhau h\u01a1n ho\u1eb7c b\u1ed1 m\u1eb9 mu\u1ed1n con c\u00e1i tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u m\u00e0 \u1edf th\u00e0nh ph\u1ed1 kh\u00f4ng c\u00f3, nh\u1eefng \u0111i\u1ec1u m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y b\u1ed1 m\u1eb9 t\u1eebng tr\u1ea3i qua, c\u00f3 th\u00eam nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi v\u1edbi m\u1ecdi th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh,\u2026 Do v\u1eady, h\u1ea7u h\u1ebft h\u1ecd kh\u00f4ng bi\u1ebft c\u00e1ch s\u00e1ng t\u1ea1o trong vi\u1ec7c mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n

    \"Kh\u00e1ch<\/p>\n

    C\u00f3 th\u1ec3 ch\u00ednh v\u00ec nh\u1eefng l\u00fd do tr\u00ean, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 t\u00f4i bi\u1ebft v\u00e0 \u0111\u00e3 ti\u1ebfp x\u00fac tr\u00ean nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 suy gi\u1ea3m doanh s\u1ed1 sau m\u1ed9t th\u1eddi gian kinh doanh, m\u1eb7c d\u00f9 h\u1ecd \u0111\u00e3 r\u1ea5t n\u1ed7 l\u1ef1c t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i. L\u00fd do quan tr\u1ecdng, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, l\u00e0 \u1edf ch\u1ed7 nh\u1eefng doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 kh\u00f4ng th\u1ef1c s\u1ef1 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u00e0 \u0111ang t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 h\u1ecd c\u00f3 (d\u1ecbch v\u1ee5) d\u00f9 h\u1ecd kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a nh\u1eefng th\u1ee9 h\u1ecd \u0111ang b\u00e1n v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u1ea7n l\u1edbn h\u1ecd ch\u1ec9 t\u1eadp trung v\u00e0o n\u1ed7 l\u1ef1c, m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng th\u00f4ng qua vi\u1ec7c c\u1ed1 g\u1eafng qu\u1ea3ng c\u00e1o, PR hay khuy\u1ebfn m\u00e3i. Nhi\u1ec1u doanh nghi\u1ec7p th\u1eadm ch\u00ed v\u1eabn c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng m\u00f4 t\u1ea3 v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd \u0111ang h\u01b0\u1edbng t\u1edbi, \u0111ang t\u1eadp trung n\u1ed7 l\u1ef1c \u0111\u1ec3 th\u1ecfa m\u00e3n m\u1ed9t c\u00e1ch r\u00e2t chung chung, m\u00e0 kh\u00f4ng h\u1ec1 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi chi ti\u1ebft xoay quanh: h\u1ecd l\u00e0 ai, h\u1ecd \u0111ang \u1edf \u0111\u00e2u, h\u1ecd c\u00f3 th\u00f3i quen g\u00ec v\u00e0 bi\u1ebft g\u00ec v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 b\u1ea3n th\u00e2n doanh nghi\u1ec7p d\u1ecbch v\u1ee5\u2026.. V\u00e0 hi\u1ec3n nhi\u00ean, nh\u1eefng v\u1ea5n \u0111\u1ec1 s\u00e2u xa h\u01a1n nh\u01b0 th\u1ea5u hi\u1ec3u k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng, nh\u1eefng v\u1ea5n \u0111\u1ec1 (pain points) c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed, b\u1ea3n ch\u1ea5t gi\u00e1 tr\u1ecb m\u00e0 d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng\u2026 l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f2n xa x\u0103m. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c t\u1ed1i \u01b0u c\u00e1c k\u00eanh v\u00e0 chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 t\u00e1c nghi\u1ec7p (v\u00ed d\u1ee5, t\u1ed1i \u01b0u c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt tr\u00ean Facebook, website,\u2026) ch\u1ec9 gi\u00fap h\u1ecd c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c doanh thu trong ng\u1eafn h\u1ea1n.<\/p>\n

    Mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh v\u00e0 l\u00e2u d\u00e0i, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u1eadp trung, \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o kh\u00e1ch h\u00e0ng, ph\u00e2n kh\u00fac v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u1ea5u hi\u1ec3u insight c\u1ee7a h\u1ecd…, tr\u00ean c\u01a1 s\u1edf \u0111\u00f3 t\u1ed1i \u01b0u c\u00e1c k\u00eanh, c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t th\u00e1ch th\u1ee9c trong marketing m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p t\u00f4i bi\u1ebft kh\u00f4ng v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c \u0111\u1ec3 th\u00e0nh c\u00f4ng l\u00e0 \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch h\u00e0i h\u00f2a gi\u1eefa t\u00ednh khoa h\u1ecdc (\u0111\u1ea3m b\u1ea3o nh\u1eefng nguy\u00ean t\u1eafc, nh\u1eefng logic nh\u1ea5t \u0111\u1ecbnh \u2026) v\u00e0 t\u00ednh s\u00e1ng t\u1ea1o trong ho\u1ea1t \u0111\u1ed9ng marketing. V\u00ed d\u1ee5, c\u00f3 nh\u1eefng doanh nghi\u1ec7p cho r\u1eb1ng h\u1ecd r\u1ea5t s\u00e1ng t\u1ea1o trong vi\u1ec7c t\u1ea1o ra n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p cho c\u00e1c TVC ho\u1eb7c c\u00e1c qu\u1ea3ng c\u00e1o Facebook c\u1ee7a m\u00ecnh, nh\u01b0ng l\u1ea1i kh\u00f4ng hi\u1ec3u t\u1ea1i sao v\u1eabn kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 doanh thu v\u1eabn kh\u00f4ng nh\u01b0 mong mu\u1ed1n. Th\u1ef1c ra, qua ph\u00e2n t\u00edch, t\u00f4i th\u1ea5y v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u1ed7 nh\u1eefng doanh nghi\u1ec7p n\u00e0y c\u00f3 s\u00e1ng t\u1ea1o, nh\u01b0ng \u0111\u00f3 m\u1edbi l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o mang t\u00ednh ngh\u1ec7 thu\u1eadt (ch\u01a1i ch\u1eef, h\u00ecnh \u1ea3nh,\u2026). Nh\u01b0ng h\u1ecd l\u1ea1i ch\u01b0a bi\u1ebft s\u00e1ng t\u1ea1o v\u1ec1 gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, d\u1ef1a tr\u00ean vi\u1ec7c th\u1ea5u hi\u1ec3u\u00a0 kh\u00e1ch h\u00e0ng, do ph\u1ea7n l\u1edbn trong s\u1ed1 h\u1ecd ch\u01b0a quan t\u00e2m v\u00e0 kh\u00f4ng bi\u1ebft c\u00e1ch th\u1ee9c nghi\u00ean c\u1ee9u insights kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, khi ph\u00e2n t\u00edch nh\u1eefng nguy\u00ean nh\u00e2n ch\u01b0a th\u00e0nh c\u00f4ng trong n\u1ed7 l\u1ef1c marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u1edf Vi\u1ec7t Nam, t\u00f4i c\u00f3 c\u1ea3m nh\u1eadn r\u1ea5t r\u00f5 n\u00e9t r\u1eb1ng c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u1edf Vi\u1ec7t Nam m\u00e0 t\u00f4i bi\u1ebft ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 b\u1ea3n ch\u1ea5t v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p c\u0169ng nh\u01b0 c\u00e1c th\u00e1ch th\u1ee9c v\u1edbi marketing g\u00e2y ra b\u1edfi t\u00ednh v\u00f4 h\u00ecnh n\u00e0y. Do v\u1eady, h\u1ecd ch\u01b0a bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 marketing th\u00e0nh c\u00f4ng. Trong khi \u0111\u00f3, h\u1eefu h\u00ecnh h\u00f3a d\u1ecbch v\u1ee5 l\u1ea1i l\u00e0 v\u1ea5n \u0111\u1ec1 then ch\u1ed1t, c\u1ed1t l\u00f5i trong marketing d\u1ecbch v\u1ee5 nh\u01b0 t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y sau \u0111\u00e2y.<\/strong><\/p>\n

    4. Gi\u1ea3i ph\u00e1p cho c\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam<\/h2>\n

    V\u1ea5n \u0111\u1ec1 n\u1ec1n t\u1ea3ng c\u1ee7a kinh doanh: Hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n n\u1eefa<\/h3>\n

    Nh\u00ecn chung, \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i khuy\u00ean h\u00e3y thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ed3 s\u01a1 (customer persona), kh\u00e1m ph\u00e1 ra insight kh\u00e1ch h\u00e0ng<\/a>, th\u00f4ng qua \u0111\u00f3 hi\u1ec3u h\u1ecd v\u00e0 hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ch\u1ee9a \u0111\u1ef1ng c\u1ea3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing s\u00e2u s\u1eafc ch\u1ea1m v\u00e0o tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m thuy\u1ebft ph\u1ee5c v\u00e0 chinh ph\u1ee5c h\u1ecd.<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1\u00a0Customer persona<\/a><\/strong>\u00a0\u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ef1 d\u1ee5ng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh<\/p>\n

    Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c th\u1ea5u hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. Th\u1ebf nh\u01b0ng \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u1ea1i l\u00e0 vi\u1ec7c m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n.<\/p>\n

    Nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 l\u00fd do h\u00e0ng \u0111\u1ea7u m\u00e0 ch\u00fang t\u00f4i hay \u0111\u01b0\u1ee3c h\u1ecd chia s\u1ebb li\u00ean quan \u0111\u1ebfn\u00a0ng\u00e2n s\u00e1ch \u00edt v\u00e0 kh\u00f4ng \u0111\u1ee7 nh\u00e2n l\u1ef1c (v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0\/ho\u1eb7c chuy\u00ean m\u00f4n) \u0111\u1ec3\u00a0ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/a><\/strong>. \u0110\u1ed3ng th\u1eddi, nhi\u1ec1u trong s\u1ed1 h\u1ecd c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, kh\u00f4ng bi\u1ebft x\u00e1c \u0111\u1ecbnh qui m\u00f4 m\u1eabu nghi\u00ean c\u1ee9u, lo l\u1eafng g\u00e2y l\u00e3ng ph\u00ed v\u00e0 e ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing\u2026 T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0m cho h\u1ecd kh\u00f4ng t\u1ef1 tin v\u00e0 kh\u00f3 t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu thu\u00ea ngo\u00e0i. th\u00ec chi ph\u00ed chi cho c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn l\u1ea1i t\u01b0\u01a1ng \u0111\u1ed1i cao, v\u01b0\u1ee3t qua kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, ch\u1ee7 y\u1ebfu l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c c\u00e1c startups.<\/p>\n

    >> Xem th\u00eam: Doanh nghi\u1ec7p mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n

    C\u00e1ch th\u1ee9c t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1ea5u hi\u1ec3u<\/b><\/span><\/h4>\n

    Tr\u00ean th\u1ef1c t\u1ebf m\u00e0 ch\u00fang t\u00f4i quan s\u00e1t, tr\u1edf ng\u1ea1i v\u1ec1\u00a0ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh (ng\u00e2n s\u00e1ch)<\/strong>\u00a0lu\u00f4n l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi marketing hay ph\u00e0n n\u00e0n v\u1edbi ch\u00fang t\u00f4i, v\u00e0 d\u00f9ng \u0111\u1ec3 gi\u1ea3i th\u00edch v\u00ec sao doanh nghi\u1ec7p h\u1ecd ch\u01b0a quan t\u00e2m \u0111\u00fang m\u1ee9c v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng.<\/p>\n

    Tuy nhi\u00ean, n\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, b\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n v\u00e0 kh\u00f4ng n\u00ean lo l\u1eafng. B\u1edfi v\u00ec \u0111a s\u1ed1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u00f3 qui m\u00f4 v\u1eeba v\u00e0 nh\u1ecf m\u00e0 t\u00f4i bi\u1ebft \u0111\u1ec1u kh\u00f4ng c\u1ea7n nh\u1eefng \u0111\u1ee3t nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng qu\u00e1 l\u1edbn v\u00ec do l\u00e0 qui m\u00f4 doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng h\u1ea1n ch\u1ebf v\u1ec1 dung l\u01b0\u1ee3ng.<\/p>\n

    > Xem th\u00eam\u00a0D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3\u00a0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n t\u1ed5ng th\u1ec3 cho doanh nghi\u1ec7p Vi\u1ec7t c\u1ee7a DTM Consulting\u00a0<\/a><\/strong><\/p><\/blockquote>\n

    \"\"<\/p>\n

    V\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i c\u1ee7a marketing d\u1ecbch v\u1ee5: BI\u1ebeN V\u00d4 H\u00ccNH TH\u00c0NH H\u1eeeU H\u00ccNH<\/strong><\/h3>\n

    Marketing d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9 trong marketing m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1edbi s\u1ea3n ph\u1ea9m. D\u1ecbch v\u1ee5 kh\u00e1c v\u1edbi h\u00e0ng h\u00f3a (hay c\u00f2n g\u1ecdi l\u00e0 s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh) \u1edf ch\u1ed7 n\u00f3 c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang nh\u01b0 ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 \u1edf ph\u00eda d\u01b0\u1edbi, trong \u0111\u00f3 t\u00ednh v\u00f4 h\u00ecnh l\u00e0 \u0111\u1eb7c tr\u01b0ng quan tr\u1ecdng nh\u1ea5t v\u00e0 c\u0169ng t\u1ea1o th\u00e0nh th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a marketing d\u1ecbch v\u1ee5.<\/p>\n

    T\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 th\u1ec3 hi\u1ec7n \u1edf vi\u1ec7c kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 d\u00f9ng c\u00e1c gi\u00e1c quan \u0111\u1ec3 c\u1ea3m nh\u1eadn (nh\u00ecn, c\u1ea7m\/n\u1eafm, ng\u1eedi\u2026) v\u1ec1 d\u1ecbch v\u1ee5 nh\u01b0 \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a. T\u00ednh v\u00f4 h\u00ecnh n\u00e0y c\u0169ng c\u1ea3n tr\u1edf kh\u00e1ch h\u00e0ng c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi mua v\u00e0 h\u1ecd c\u0169ng kh\u00f3 c\u1ea3m nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u0169ng gi\u00e1 tr\u1ecb m\u00e0 d\u1ecbch v\u1ee5\/nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 mang l\u1ea1i cho h\u1ecd. V\u00ec \u0111i\u1ec1u n\u00e0y, s\u1ef1 e ng\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng r\u00e0o c\u1ea3n v\u1ec1 xem x\u00e9t ti\u00eau d\u00f9ng d\u1ecbch v\u1ee5, \u0111\u1eb7c bi\u1ec7t nh\u1eefng d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a nh\u1eefng nh\u00e0 cung c\u1ea5p m\u1edbi, th\u01b0\u1eddng cao. H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng l\u1ea7n b\u1ea1n \u0111i v\u00e0o m\u1ed9t salon t\u00f3c \u0111\u1ec3 thay \u0111\u1ed5i ki\u1ec3u t\u00f3c. Ngo\u1ea1i tr\u1eeb \u0111\u00f3 l\u00e0 m\u1ed9t salon \u0111\u00e3 r\u1ea5t quen thu\u1ed9c v\u00e0 l\u00e0m b\u1ea1n h\u00e0i l\u00f2ng, b\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y do d\u1ef1 hay lo l\u1eafng kh\u00f4ng? Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u0169ng gi\u1ed1ng nh\u01b0 ph\u1ea7n \u0111a kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd th\u01b0\u1eddng t\u00ecm ki\u1ebfm nh\u1eefng y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh xung quanh (nh\u01b0 c\u00e1c ki\u1ec3u m\u1eabu t\u00f3c tr\u01b0ng b\u00e0y \u1edf salon, ki\u1ec3u t\u00f3c c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f9ng c\u1eaft, trang tr\u00ed c\u1ee7a salon, th\u1eadm ch\u00ed ki\u1ec3u t\u00f3c c\u1ee7a nh\u00e2n vi\u00ean trong salon \u0111\u00f3\u2026) v\u00e0 m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c b\u1ea1n xem nh\u01b0 nh\u1eefng d\u1ea5u hi\u1ec7u gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u00e0 c\u00f3 th\u1ec3 h\u00ecnh dung ra d\u1ecbch v\u1ee5 (m\u00e0 \u0111\u1ea7u ra l\u00e0 ki\u1ec3u t\u00f3c m\u1edbi) m\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n

    \"\"<\/p>\n

    Nh\u01b0 v\u1eady, b\u1ea1n \u0111\u00e3 th\u1ea5y, d\u00f9 d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u00f3 v\u00f4 h\u00ecnh (ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 v\u1eadt h\u1eefu h\u00ecnh), song n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh th\u00f4ng qua nh\u1eefng y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh t\u1ea1i v\u00e0 xung quanh n\u01a1i cung c\u1ea5p d\u1ecbch v\u1ee5. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y th\u01b0\u1eddng li\u00ean quan t\u1edbi y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi, trang thi\u1ebft b\u1ecb, \u0111\u1ecba \u0111i\u1ec3m cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c v\u1eadt d\u1ee5ng b\u00e0i tr\u00ed\u2026 Vi\u1ec7c \u00e1p d\u1ee5ng marketing trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 \u0111\u00f2i h\u1ecfi c\u00e1c nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i h\u1eefu h\u00ecnh h\u00f3a \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5. Hay n\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd ph\u1ea3i t\u1eadp trung n\u1ed7 l\u1ef1c bi\u1ebfn t\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 th\u00e0nh h\u1eefu h\u00ecnh, th\u00e0nh nh\u1eefng s\u1ef1 th\u1eadt m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn, nh\u00ecn th\u1ea5y th\u00f4ng qua vi\u1ec7c qu\u1ea3n tr\u1ecb t\u1ed1t c\u00e1c b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh trong kinh doanh d\u1ecbch v\u1ee5. Vi\u1ec7c qu\u1ea3n tr\u1ecb n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c h\u1ecd ph\u1ea3i l\u1ef1a ch\u1ecdn nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u201cs\u1ef1 th\u1eadt\u201d v\u1ec1 d\u1ecbch v\u1ee5. Ti\u1ebfp \u0111\u00f3, h\u1ecd ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch hay k\u1ecbch b\u1ea3n cho vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh \u0111\u1ec3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t, nh\u1eefng b\u1eb1ng ch\u1ee9ng v\u1ec1 s\u1ef1 th\u1eadt m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tr\u01b0\u1edbc, trong v\u00e0 sau khi mua d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, nh\u1eefng b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh c\u00f3 th\u1ec3 gi\u00fap m\u1ed9t spa c\u00f3 \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u00e0 s\u1ef1 y\u00ean t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi h\u1ecd gh\u00e9 th\u0103m v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn \u00e2m nh\u1ea1c trong spa, s\u1ef1 tho\u00e1ng v\u00e0 kh\u00f4ng gian ph\u00f9 h\u1ee3p, s\u1ef1 s\u1ea1ch s\u1ebd c\u1ee7a c\u00e1c ph\u00f2ng v\u00e0 c\u00e1c ch\u1ed7 ng\u1ed3i, trang ph\u1ee5c v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean, nh\u1eefng y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n \u1edf s\u1ef1 v\u1ec7 sinh\u2026<\/p>\n

    Tuy v\u1eady, b\u1ea1n c\u1ea7n nh\u1edb r\u1eb1ng c\u00f3 v\u00f4 v\u00e0n c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan t\u1edbi qu\u00e1 tr\u00ecnh v\u00e0 m\u00f4i tr\u01b0\u1eddng cung c\u1ea5p d\u1ecbch v\u1ee5 m\u00e0 m\u1ed9t doanh nghi\u1ec7p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u01b0 nh\u1eefng b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh \u0111\u1ec3 h\u1eefu h\u00ecnh h\u00f3a d\u1ecbch v\u1ee5. \u0110\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ea7n l\u1ef1a ch\u1ecdn nh\u1eefng y\u1ebfu t\u1ed1 ph\u00f9 h\u1ee3p. S\u1ef1 ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2y ph\u1ea3i \u0111\u1ee9ng t\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 am hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing v\u00e0 r\u1ea5t c\u1ea7n s\u1ef1 s\u00e1ng t\u1ea1o.<\/p>\n

    Tr\u00ean \u0111\u00e2y ch\u00fang ta \u0111\u00e3 n\u00f3i r\u1ea5t nhi\u1ec1u v\u1ec1 d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i trong marketing d\u1ecbch v\u1ee5: Bi\u1ebfn v\u00f4 h\u00ecnh th\u00e0nh h\u1eefu h\u00ecnh. Song, v\u1ec1 b\u1ea3n ch\u1ea5t, d\u1ecbch v\u1ee5 l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 nh\u1eefng \u0111\u1eb7c th\u00f9 c\u1ee7a d\u1ecbch v\u1ee5 v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing d\u1ecbch v\u1ee5 ph\u1ea3i v\u01b0\u1ee3t qua? Ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c v\u00e0 hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean, b\u1ea1n m\u1edbi th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u1ef1 tin th\u1ef1c thi marketing d\u1ecbch v\u1ee5. H\u00e3y c\u00f9ng theo d\u00f5i ti\u1ebfp. D\u01b0\u1edbi \u0111\u00e2y, t\u00f4i s\u1ebd t\u1ed5ng h\u1ee3p v\u00e0 gi\u1ea3i th\u00edch v\u1edbi c\u00e1c b\u1ea1n nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

    Tham kh\u1ea3o s\u00e1ch: Kinh doanh d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam – T\u1ef1 tay v\u1eadn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing – TS. Nguy\u1ec5n Th\u1ecb Ho\u00e0ng Y\u1ebfn<\/a><\/strong><\/p>\n

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