{"id":12566,"date":"2020-12-24T12:08:35","date_gmt":"2020-12-24T05:08:35","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12566"},"modified":"2021-01-12T16:33:59","modified_gmt":"2021-01-12T09:33:59","slug":"bao-cao-xu-huong-ban-le-va-cpg-trong-nam-2021-sau-covid-19-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-xu-huong-ban-le-va-cpg-trong-nam-2021-sau-covid-19-cho-doanh-nghiep\/","title":{"rendered":"[B\u00c1O C\u00c1O] Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 b\u00e1n l\u1ebb trong n\u0103m 2021 (sau COVID-19) cho doanh nghi\u1ec7p"},"content":{"rendered":"<p>\u0110\u1ea1i d\u1ecbch Covid-19 di\u1ec5n ra \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi v\u00e0 h\u00e0nh vi mua s\u1eafm th\u1ef1c ph\u1ea9m v\u00e0 \u0103n u\u1ed1ng c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.<\/p>\n<p>Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec, n\u1ebfu mu\u1ed1n &#8220;s\u1ed1ng s\u00f3t&#8221; th\u00ec c\u1ea7n th\u00edch \u1ee9ng. N\u0103m 2020 \u0111\u00e3 qua v\u1edbi nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 n\u0103m 2021 doanh nghi\u1ec7p c\u1ea7n nh\u1eefng <a href=\"https:\/\/dtmconsulting.vn\/en\/4-loai-chien-luoc-canh-tranh\/\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a>, kinh doanh trong n\u0103m m\u1edbi. T\u1eadp \u0111o\u00e0n t\u01b0 v\u1ea5n Boston (1) c\u1ea3nh b\u00e1o r\u1eb1ng c\u00e1c c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m &#8211; b\u1ea5t k\u1ec3 s\u1ea3n ph\u1ea9m, quy m\u00f4 ho\u1eb7c k\u00eanh n\u00e0o &#8211; c\u0169ng c\u1ea7n ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u0103m 2021<\/h2>\n<p>Do nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a con ng\u01b0\u1eddi li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua s\u1eafm v\u00e0 ti\u00eau d\u00f9ng h\u00e0ng h\u00f3a. V\u1eady n\u00ean c\u00e1c doanh\u00a0 nghi\u1ec7p c\u1ea7n b\u1eaft k\u1ecbp v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u m\u1edbi \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c xu h\u01b0\u1edbng CPG ch\u00ednh c\u1ee7a n\u0103m 2021 \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng:<\/p>\n<h3><strong>Ti\u00eau d\u00f9ng t\u1ea1i nh\u00e0, \u00edt ra ngo\u00e0i<\/strong><\/h3>\n<p>Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1i nh\u00e0 h\u00e0ng gi\u1ea3m m\u1ea1nh v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 xu h\u01b0\u1edbng \u0103n u\u1ed1ng t\u1ea1i nh\u00e0. T\u1ed5ng c\u1ed9ng t\u1eeb th\u00e1ng 3 \u0111\u1ebfn th\u00e1ng 9, doanh thu b\u00e1n h\u00e0ng t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0103n u\u1ed1ng \u0111\u00e3 gi\u1ea3m g\u1ea7n 162 t\u1ef7 USD (2)\u00a0 so v\u1edbi m\u1ee9c d\u1ef1 ki\u1ebfn.<\/p>\n<p>Fortnue.com(3)\u00a0 b\u00e1o c\u00e1o r\u1eb1ng v\u00e0o th\u00e1ng 3 n\u0103m 2020, s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng th\u1ef1c ph\u1ea9m h\u00e0ng th\u00e1ng c\u1ee7a USDA cho th\u1ea5y ti\u1ec1n chi cho th\u1ef1c ph\u1ea9m xa nh\u00e0 \u0111\u00e3 gi\u1ea3m t\u1eeb 67,6 t\u1ef7 \u0111\u00f4 la v\u00e0o th\u00e1ng 2 xu\u1ed1ng c\u00f2n 54 t\u1ef7 \u0111\u00f4 la v\u00e0o th\u00e1ng 3, gi\u1ea3m 20%.<\/p>\n<p>Trong c\u00f9ng th\u1eddi k\u1ef3, doanh thu b\u00e1n \u0111\u1ed3 \u0103n t\u1ea1i nh\u00e0 t\u0103ng t\u1eeb 62,9 t\u1ef7 USD l\u00ean 79,3 t\u1ef7 USD, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 26%.<\/p>\n<p>Sau \u0111\u00f3, v\u00e0o th\u00e1ng 4 n\u0103m 2020, chi ti\u00eau cho th\u1ef1c ph\u1ea9m xa nh\u00e0 gi\u1ea3m m\u1ea1nh 34% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc xu\u1ed1ng c\u00f2n 35,7 t\u1ef7 USD.\u00a0\u0110\u00f3 l\u00e0 \u00edt h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ti\u1ec1n ng\u01b0\u1eddi M\u1ef9 chi cho th\u1ef1c ph\u1ea9m xa nh\u00e0 v\u00e0o th\u00e1ng 12 n\u0103m 2019.<\/p>\n<p>Theo Acosta, h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 ng\u00e0y nay \u0103n \u1edf nh\u00e0 nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch. Ca tr\u1ef1c \u0111\u00eam \u0111\u00e3 t\u00e0n ph\u00e1 c\u00e1c nh\u00e0 h\u00e0ng. Hi\u1ec7p h\u1ed9i Nh\u00e0 h\u00e0ng Qu\u1ed1c gia b\u00e1o c\u00e1o r\u1eb1ng h\u01a1n 100.000 nh\u00e0 h\u00e0ng \u1edf M\u1ef9 \u0111\u00e3 \u0111\u00f3ng c\u1eeda v\u0129nh vi\u1ec5n. Nghi\u00ean c\u1ee9u c\u1ee7a Acosta cho bi\u1ebft: \u201cNhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 s\u1ebd kh\u00f4ng \u0111\u1ed5 x\u00f4 \u0111\u1ebfn c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m cung c\u1ea5p d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng kh\u00e1c\u201d sau khi \u0111\u1ea1i d\u1ecbch k\u1ebft th\u00fac.<\/p>\n<h3><strong>Mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\n<p>Trong th\u1eddi gian b\u00f9ng ph\u00e1t COVID-19, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi \u0111\u00e3 t\u0103ng m\u1ee9c s\u1eed d\u1ee5ng k\u00eanh c\u1ee7a h\u1ecd l\u00ean 156% (4). Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a BCG cho bi\u1ebft 35% ng\u01b0\u1eddi mua s\u1eafm t\u1ea1i M\u1ef9 m\u1edbi s\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o th\u00e1ng 3 c\u00f3 k\u1ebf ho\u1ea1ch ti\u1ebfp t\u1ee5c mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn sau khi COVID-19 k\u1ebft th\u00fac. Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd th\u00fac \u0111\u1ea9y h\u01a1n 70% t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean c\u00e1c ng\u00e0nh h\u00e0ng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111\u1ebfn n\u0103m 2022.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-4812 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-300x167.png\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-300x167.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-768x428.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-1024x570.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-600x334.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping.-135x75.png 135w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/google-shopping..png 1128w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Theo Brick Meets Click, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i t\u1eeb th\u00e1ng 2 \u0111\u1ebfn th\u00e1ng 3 n\u0103m 2020, t\u1eeb 13% l\u00ean 30+% ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9.V\u00e0o n\u0103m 2020, 34% ng\u01b0\u1eddi mua s\u1eafm cho bi\u1ebft h\u1ecd xem th\u00f4ng tin v\u1ec1 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn v\u00e0 26% truy c\u1eadp th\u00f4ng t\u01b0 k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/fashion-report-2021-sau-covid19\/\">B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1eddi trang 2021 sau COVID-19<\/a> cho doanh nghi\u1ec7p b\u1ea1n<\/p>\n<h4>Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (Social commerce)<\/h4>\n<p>S\u1ef1 gia t\u0103ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a n\u0103m nay v\u1eabn ti\u1ebfp di\u1ec5n, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u01b0\u1edbc nh\u1eefng r\u00e0o c\u1ea3n do \u0111\u1ea1i d\u1ecbch COVID-19 g\u00e2y ra v\u00e0 vi\u1ec7c \u0111\u00f3ng c\u1eeda c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y (5) , v\u00e0o n\u0103m 2020, g\u1ea7n 41% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd hi\u1ec7n \u0111ang mua s\u1eafm tr\u1ef1c tuy\u1ebfn cho nh\u1eefng th\u1ee9 m\u00e0 h\u1ecd th\u01b0\u1eddng mua t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng tr\u01b0\u1edbc khi c\u00f3 d\u1ecbch COVID-19<\/p>\n<p>Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i &#8211; tr\u1ea3i nghi\u1ec7m mua s\u1eafm nguy\u00ean b\u1ea3n tr\u00ean n\u1ec1n t\u1ea3ng <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-mua-hang-tren-social-media\/\">truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social media)<\/a> &#8211; cung c\u1ea5p cho ng\u01b0\u1eddi mua s\u1eafm m\u1ed9t c\u00e1ch mua s\u1eafm tr\u1ef1c tuy\u1ebfn li\u1ec1n m\u1ea1ch h\u01a1n. Thay v\u00ec nh\u1ea5p qua trang web c\u1ee7a b\u00ean th\u1ee9 ba, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng ngay t\u1eeb \u1ee9ng d\u1ee5ng ho\u1eb7c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>V\u00e0 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n. Ch\u1ec9 ri\u00eang trong n\u0103m 2020, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa TikTok v\u00e0 Shopify, vi\u1ec7c m\u1edf r\u1ed9ng C\u1eeda h\u00e0ng g\u1ed1c c\u1ee7a Snapchat cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a C\u1eeda h\u00e0ng tr\u00ean Facebook .<\/p>\n<p>V\u1edbi C\u1eeda h\u00e0ng mua s\u1eafm (Shop), Facebook \u0111ang ph\u1ee5c v\u1ee5 tr\u1ef1c ti\u1ebfp cho c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/thuong-hieu-la-gi\/\">th\u01b0\u01a1ng hi\u1ec7u<\/a> nhi\u1ec1u h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong n\u1ed7 l\u1ef1c c\u1ee7a Facebook nh\u1eb1m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn \u201cMua s\u1eafm\u201d c\u1ee7a \u1ee9ng d\u1ee5ng m\u00e0 c\u00e1c doanh nghi\u1ec7p k\u1ef3 v\u1ecdng s\u1ebd tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n<p>V\u00e0o n\u0103m 2021, th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 ng\u01b0\u1eddi mua s\u1eafm.<\/p>\n<p>V\u00e0o n\u0103m 2020 v\u00e0 h\u01a1n th\u1ebf n\u1eefa,\u00a0s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a s\u1ea3n ph\u1ea9m CPG kh\u00f4ng c\u00f2n l\u00e0 t\u00f9y ch\u1ecdn n\u1eefa m\u00e0 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho m\u1ecdi doanh nghi\u1ec7p.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang k\u1ebft n\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00ean c\u1ea1nh c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a h\u1ecd. N\u1ebfu l\u01b0\u1edbt Facebook ho\u1eb7c Instagram, ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ebd ch\u1ee9a \u0111\u1ea7y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n di\u1ec7n tr\u00ean internet ho\u1eb7c \u0111\u0103ng \u1ea3nh gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd b\u00ean c\u1ea1nh c\u00e1c qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/static.businessinsider.com\/image\/51c1f305ecad040359000013\/image.jpg\" alt=\"c\u00e1c th\u01b0\u01a1ng hi\u1ec7u CPG ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean facebook\" width=\"600\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><br \/>\nS\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh marketing cho th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem n\u00f3 nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u00e1t tri\u1ec3n ti\u1ebfng n\u00f3i c\u1ee7a ri\u00eang h\u1ecd, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ti\u1ebfng n\u00f3i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<h3>Case Study<\/h3>\n<h4>Xu h\u01b0\u1edbng Starbucks tr\u00ean Instagram<\/h4>\n<p>V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a nh\u00f3m v\u00e0 d\u1eef li\u1ec7u l\u1edbn t\u1eeb Google Analytics, Starbucks \u0111\u00e3 x\u00e1c \u0111\u1ecbnh nhi\u1ec1u xu h\u01b0\u1edbng \u1edf M\u1ef9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o \u01b0u \u0111\u00e3i \u0111\u1ed3 u\u1ed1ng c\u00f3 th\u1eddi h\u1ea1n. G\u00e3 kh\u1ed5ng l\u1ed3 c\u00e0 ph\u00ea \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng \u201cUnicorn\u201d nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng tr\u01b0\u1edbc khi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c trong ng\u00e0nh c\u00f3 th\u1ec3 v\u00e0 ph\u00e1t tri\u1ec3n Unicorn Frappuccino.<\/p>\n<p>Ngo\u00e0i s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c b\u1ee9c \u1ea3nh Unicorn Frappuccino tr\u00ean Instagram, Starbucks \u0111\u00e3 ch\u1ee9ng ki\u1ebfn l\u1ee3i nhu\u1eadn t\u0103ng 4%(6) trong th\u00e1ng \u0111\u00f3, m\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch cho r\u1eb1ng \u0111\u1ed3 u\u1ed1ng c\u00f3 th\u1eddi h\u1ea1n.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12432 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-300x168.jpg\" alt=\"Starbucks\" width=\"600\" height=\"335\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-300x168.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks-134x75.jpg 134w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/starbucks.jpg 700w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/335;\" \/><\/p>\n<h3><strong>S\u1ee9c kh\u1ecfe v\u00e0 An to\u00e0n v\u1ec7 sinh\u00a0<\/strong><\/h3>\n<p>Ch\u1eafc ch\u1eafn, s\u1ee9c kh\u1ecfe kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u01b0u ti\u00ean m\u1edbi \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u2026 nh\u01b0ng n\u00f3 mang m\u1ed9t \u00fd ngh\u0129a m\u1edbi trong m\u1ed9t \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u.<\/p>\n<p>Datassential(7)\u00a0 nh\u1eadn th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111ang b\u00e1o c\u00e1o th\u00f3i quen \u0103n u\u1ed1ng theo h\u01b0\u1edbng th\u1ef1c v\u1eadt nhi\u1ec1u h\u01a1n &#8211; g\u1ea7n 40% ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd \u0103n \u00edt th\u1ecbt \u0111\u1ecf h\u01a1n ng\u00e0y h\u00f4m nay so v\u1edbi m\u1ed9t n\u0103m tr\u01b0\u1edbc, trong khi 49% n\u00f3i r\u1eb1ng h\u1ecd \u0103n nhi\u1ec1u rau h\u01a1n h\u00f4m nay.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh, v\u1ec7 sinh m\u00f4i tr\u01b0\u1eddng s\u1ebd l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u cho s\u1ee9c kh\u1ecfe c\u1ee7a c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng v\u00e0o n\u0103m 2021.<\/p>\n<h4><strong>T\u0103ng c\u01b0\u1eddng v\u1ec7 sinh<\/strong><\/h4>\n<p>Y\u1ebfu t\u1ed1 an to\u00e0n v\u00e0 v\u1ec7 sinh hi\u1ec7n l\u00e0 m\u1ed9t ph\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1ee7a cu\u1ed9c th\u1ea3o lu\u1eadn trong ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng. N\u00f3 b\u1eaft \u0111\u1ea7u t\u1ea1i c\u00e1c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t v\u00e0 ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch c\u1ee7a n\u00f3 \u0111\u1ebfn c\u00e1c th\u1ee7 t\u1ee5c nh\u00e0 h\u00e0ng v\u00e0 si\u00eau th\u1ecb ri\u00eang l\u1ebb.<\/p>\n<p>C\u00e1c c\u01a1 s\u1edf th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng b\u00e2y gi\u1edd s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m s\u1ea1ch b\u1ec1 m\u1eb7t, \u0111\u1ea3m b\u1ea3o v\u1ec7 sinh<\/p>\n<p>C\u00e1c quy tr\u00ecnh v\u1ec7 sinh chung cho ng\u01b0\u1eddi v\u1eadn h\u00e0nh v\u00e0 b\u00e1n l\u1ebb bao g\u1ed3m<\/p>\n<ul>\n<li>\u0110o nhi\u1ec7t \u0111\u1ed9 nh\u00e2n vi\u00ean tr\u01b0\u1edbc ca l\u00e0m vi\u1ec7c<\/li>\n<li>T\u0103ng c\u01b0\u1eddng v\u1ec7 sinh tay<\/li>\n<li>Th\u01b0\u1eddng xuy\u00ean kh\u1eed tr\u00f9ng b\u1ec1 m\u1eb7t<\/li>\n<li>Lo\u1ea1i b\u1ecf d\u1ecbch v\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5 (\u0111\u00e0i phun n\u01b0\u1edbc, ti\u1ec7c t\u1ef1 ch\u1ecdn, \u0111\u1ed3 gia v\u1ecb tr\u00ean b\u00e0n)<\/li>\n<li>Lo\u1ea1i b\u1ecf menu v\u00e0 thay th\u1ebf b\u1eb1ng c\u00e1c t\u00f9y ch\u1ecdn k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c d\u00f9ng m\u1ed9t l\u1ea7n&gt;&gt; B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thoi-quen-va-hanh-vi-tieu-dung-sau-covid-19-dong-nam-a\/\">XU H\u01af\u1edaNG TI\u00caU D\u00d9NG T\u1ea0I \u0110\u00d4NG NAM \u00c1 SAU COVID-19<\/a><\/strong><\/li>\n<\/ul>\n<h3><strong>\u00a0M\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p>L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng d\u1ef1a tr\u00ean nh\u1eefng ni\u1ec1m tin ng\u1ea7m, l\u00e2u \u0111\u1eddi. \u0110\u00f3 l\u00e0 th\u1ee9 kh\u00f4ng nhanh ch\u00f3ng thay \u0111\u1ed5i. Trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng, nhi\u1ec1u ng\u01b0\u1eddi mua s\u1eafm \u0111\u00e3 v\u00e0 \u0111ang xem x\u00e9t l\u1ea1i c\u00e1c \u01b0u ti\u00ean v\u00e0 ti\u00eau ch\u00ed mua h\u00e0ng c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c h\u00e0nh vi mua m\u1edbi.<\/p>\n<p>Theo kh\u1ea3o s\u00e1t m\u00f9a xu\u00e2n n\u0103m 2020 c\u1ee7a 4A, 70% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi d\u1ef1 \u0111\u1ecbnh mua h\u00e0ng t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd quen thu\u1ed9c. Tuy nhi\u00ean, 78% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd s\u1ebd mua b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 s\u1eb5n cho s\u1ea3n ph\u1ea9m h\u1ecd c\u1ea7n. D\u1eef li\u1ec7u t\u1eeb AlixPartners cho th\u1ea5y 65% \u200b\u200bng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 \u0111\u00e3 th\u1eed c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi trong \u0111\u1ea1i d\u1ecbch coronavirus &#8211; 79% \u0111\u00e3 l\u00e0m nh\u01b0 v\u1eady v\u00ec l\u1ef1a ch\u1ecdn th\u00f4ng th\u01b0\u1eddng c\u1ee7a h\u1ecd \u0111\u00e3 h\u1ebft h\u00e0ng.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4942 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/brand-awareness-770x400-300x156.jpg\" alt=\"\" width=\"600\" height=\"312\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/brand-awareness-770x400-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/brand-awareness-770x400-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/brand-awareness-770x400-600x312.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/brand-awareness-770x400-260x135.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/brand-awareness-770x400-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/brand-awareness-770x400-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/brand-awareness-770x400.jpg 770w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/312;\" \/><\/p>\n<p>Randy Burt, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng t\u1ea1i AlixPartners cho bi\u1ebft: \u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang g\u1ee3i \u00fd r\u1eb1ng h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c v\u00e0 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 th\u1eed v\u1edbi t\u1ef7 l\u1ec7 kh\u00e1 cao. \u201cNh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u1edf tr\u00ean k\u1ec7, c\u00f3 th\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nhu c\u1ea7u t\u0103ng \u0111\u1ed9t bi\u1ebfn do COVID-19 g\u00e2y ra v\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb s\u1ea3n ph\u1ea9m xa nh\u00e0 sang th\u1ef1c ph\u1ea9m t\u1ea1i nh\u00e0, l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd theo th\u1eddi gian. \u201d<\/p>\n<h3><strong>H\u1ee3p l\u00fd h\u00f3a SKU\u00a0<\/strong><\/h3>\n<p>V\u1edbi vi\u1ec7c h\u1ee3p l\u00fd h\u00f3a SKU ( Stock-Keeping Unit &#8211; \u0110\u01a1n v\u1ecb l\u01b0u kho) l\u00e0 vi\u1ec7c doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh xem n\u00ean gi\u1eef hay ng\u1eebng s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, chi ph\u00ed v\u00e0 h\u00e0ng t\u1ed3n kho. M\u1ee5c ti\u00eau l\u00e0 k\u00e9o c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng \u0111\u1ee7 kh\u00e1c bi\u1ec7t ho\u1eb7c kh\u00f4ng t\u1ea1o ra l\u1ee3i nhu\u1eadn gia t\u0103ng c\u00f3 \u00fd ngh\u0129a. Gi\u1edd \u0111\u00e2y, nh\u00e0 qu\u1ea3n l\u00fd kinh doanh trong ng\u00e0nh CPG (h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i) c\u1ea7n th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-san-pham-la-lam-gi-cach-nghien-cuu-san-pham\/\">k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a><\/strong>, c\u1ee7ng c\u1ed1 s\u1ea3n xu\u1ea5t xung quanh c\u00e1c SKU c\u1ed1t l\u00f5i \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u0169ng mu\u1ed1n gi\u1ea3m c\u00e1c m\u1eb7t h\u00e0ng \u00edt sinh l\u1eddi h\u01a1n ho\u1eb7c b\u00e1n ch\u1eadm h\u01a1n.<\/p>\n<p>Khi ng\u1eebng ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u1ea1i nh\u00e0 b\u1eaft \u0111\u1ea7u tr\u1edf l\u1ea1i v\u00e0o th\u00e1ng 3 n\u0103m 2020,\u00a0Frito-Lay \u0111\u00e3 c\u1eaft gi\u1ea3m SKU \u0111\u1ec3 \u0111\u01b0a nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0o th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n.<\/p>\n<p>Mike Del Pozzo, ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao ph\u1ee5 tr\u00e1ch b\u00e1n h\u00e0ng c\u1ee7a Frito-Lay B\u1eafc M\u1ef9 cho bi\u1ebft: \u201cCh\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3m kho\u1ea3ng 21% SKU c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u nhi\u1ec1u nh\u1ea5t, \u0111\u1ea3m b\u1ea3o s\u1ef1 s\u1eb5n c\u00f3 \u1edf kh\u1eafp m\u1ecdi n\u01a1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d.\u00a0C\u00f4ng ty sau \u0111\u00f3 \u0111\u00e3 kh\u00f4i ph\u1ee5c h\u1ea7u h\u1ebft c\u00e1c m\u00e3 v\u1ea1ch s\u1ea3n ph\u1ea9m b\u1ecb t\u1ea1m d\u1eebng, nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3.<\/p>\n<p>Mondelez International c\u0169ng l\u00e0m nh\u01b0 v\u1eady. Dirk Van de Put, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Mondelez gi\u1ea3i th\u00edch trong cu\u1ed9c g\u1ecdi thu nh\u1eadp n\u0103m 2020 r\u1eb1ng c\u00f4ng ty s\u1ebd lo\u1ea1i b\u1ecf 25% SKU c\u1ee7a m\u00ecnh. Nh\u1eefng l\u1ee3i \u00edch \u0111\u00f3 bao g\u1ed3m gi\u1ea3m h\u00e0ng t\u1ed3n kho v\u00e0 chi ph\u00ed \u0111\u00f3ng g\u00f3i v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a chu\u1ed7i cung \u1ee9ng.<\/p>\n<p>\u201cChu\u1ed7i cung \u1ee9ng c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 linh ho\u1ea1t v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y tr\u01b0\u1eddng h\u1ee3p \u0111ang \u1edf m\u1ee9c t\u1ed1t h\u01a1n m\u1ee9c trung b\u00ecnh.\u00a0Ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 gia t\u0103ng nhu c\u1ea7u \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c SKU quan tr\u1ecdng nh\u1ea5t.\u00a0M\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t c\u1ee7a ch\u00fang t\u00f4i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i duy tr\u00ec ngu\u1ed3n cung c\u1ea5p nguy\u00ean li\u1ec7u th\u00f4 v\u00e0 \u0111\u00f3ng g\u00f3i quan tr\u1ecdng. \u201d<\/p>\n<p>Van de Put n\u00f3i r\u1eb1ng Mondelez t\u1ef1 tin v\u00e0o con ng\u01b0\u1eddi v\u00e0 danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh. C\u00f4ng ty hy v\u1ecdng s\u1ebd v\u01b0\u1ee3t qua \u0111\u1ea1i d\u1ecbch v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n. Anh \u1ea5y ti\u1ebfp t\u1ee5c, &#8220;Ch\u00fang t\u00f4i \u0111ang l\u00e0m vi\u1ec7c \u0111\u1ec3 l\u00e0m cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a ch\u00fang t\u00f4i tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n&#8221;.<\/p>\n<blockquote><p><strong>&gt; Doanh nghi\u1ec7p b\u1ea1n th\u1ea5y kh\u00f3 kh\u0103n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng?<\/strong><\/p><\/blockquote>\n<p><strong>C\u00f9ng DTM Consulting tham kh\u1ea3o b\u00e0i vi\u1ebft <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n<h3>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n<h4>C\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn trong kh\u00f4ng gian ngo\u1ea1i tuy\u1ebfn<\/h4>\n<p>Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c k\u00eanh internet \u0111\u1ec3 ti\u1ec7p c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 Bonobos, Glossier, Casper v\u00e0 Warby Parker b\u1eaft \u0111\u1ea7u hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, nh\u01b0ng k\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u00e3 ra m\u1eaft v\u00e0 m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd trong v\u00e0i n\u0103m qua. H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kinh doanh th\u1eddi trang \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a; \u0111\u00f3 l\u00e0 m\u1ed9t danh m\u1ee5c m\u00e0 ng\u01b0\u1eddi mua s\u1eafm \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n<p>N\u0103m ngo\u00e1i, c\u00e1c chuy\u00ean gia b\u1ea5t \u0111\u1ed9ng s\u1ea3n d\u1ef1 \u0111o\u00e1n r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 b\u1ea3n \u0111\u1ecba s\u1ebd m\u1edf 850 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng trong 5 n\u0103m t\u1edbi, trong \u0111\u00f3 New York l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t.\u00a0V\u00e0 trong khi \u0111\u1ea1i d\u1ecbch COVID-19 ch\u1eafc ch\u1eafn \u0111\u00e3 l\u00e0m ch\u1eadm l\u1ea1i vi\u1ec7c m\u1edf c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng m\u1edbi, ch\u00fang ta v\u1eabn th\u1ea5y nh\u1eefng tr\u1ea3i nghi\u1ec7m ngo\u1ea1i tuy\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c k\u00e9o d\u00e0i \u0111\u1ebfn n\u0103m 2021.<\/p>\n<p>L\u1ea5y\u00a0v\u00ed d\u1ee5 nh\u01b0\u00a0vi\u1ec7c khai tr\u01b0\u01a1ng\u00a0C\u1eeda h\u00e0ng t\u1ea1p h\u00f3a t\u01b0\u01a1i s\u1ed1ng Amazon\u00a0\u0111\u1ea7u ti\u00ean\u00a0v\u00e0o th\u00e1ng 9.\u00a0C\u1eeda h\u00e0ng t\u1ea1p h\u00f3a Amazon Fresh l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a m\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1eeb \u0111\u1ea7u \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a li\u1ec1n m\u1ea1ch, cho d\u00f9 kh\u00e1ch h\u00e0ng \u0111ang mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng hay tr\u1ef1c tuy\u1ebfn.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12430 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-300x169.jpg\" alt=\"C\u1eeda h\u00e0ng c\u1ee7a Apple\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/apple-store.jpg 800w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>S\u00e1ng ki\u1ebfn \u200b\u200bm\u1edbi n\u00e0y c\u1ee7a Amazon mang l\u1ea1i s\u1ef1 d\u1ec5 d\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho vi\u1ec7c mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng.\u00a0C\u1eeda h\u00e0ng t\u1ea1p h\u00f3a Amazon Fresh cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng v\u00e0 nh\u1eadn h\u00e0ng trong ng\u00e0y, c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 nh\u1eadn v\u00e0 tr\u1ea3 h\u00e0ng tr\u1ecdn g\u00f3i tr\u00ean Amazon.com.\u00a0Amazon c\u0169ng ra m\u1eaft Amazon Dash Cart \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng b\u1ecf qua h\u00e0ng thanh to\u00e1n.<\/p>\n<p>B\u01b0\u1edbc sang n\u0103m 2021, ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u &#8211; c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u1ed5ng l\u1ed3 v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u DTC nh\u1ecf h\u01a1n &#8211; ti\u1ebfp t\u1ee5c t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m ngo\u1ea1i tuy\u1ebfn t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<h4>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AR<\/h4>\n<p>Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR), m\u00e1y h\u1ecdc v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) lu\u00f4n s\u1eb5n s\u00e0ng t\u1ed3n t\u1ea1i. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t to\u00e0n c\u1ea7u c\u1ee7a Nielsen(8) t\u1eeb n\u0103m 2019, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 li\u1ec7t k\u00ea Th\u1ef1c t\u1ebf \u1ea3o v\u00e0 Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, v\u1edbi 51% n\u00f3i r\u1eb1ng h\u1ecd s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n<p>V\u00e0 m\u1eb7c d\u00f9 AR trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edbi (Facebook \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1\u00a0\u0111\u1ed9ng th\u00e1i AR l\u1edbn v\u00e0o n\u0103m 2018\u00a0), nh\u01b0ng n\u00f3 \u0111\u00e3 bi\u1ebfn m\u1ea5t t\u1eeb \u200b\u200bm\u1ed9t th\u1ee9 d\u1ec5 c\u00f3 th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong c\u00e1c d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n<p>Khi c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mua s\u1eafm ti\u1ebfp t\u1ee5c d\u1ef1a v\u00e0o mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 AR \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 v\u1eadt l\u00fd. Tr\u00ean th\u1ef1c t\u1ebf, Ch\u1ec9 s\u1ed1 B\u00e1n l\u1ebb t\u1ea1i M\u1ef9 n\u0103m 2020(9) c\u1ee7a IBM b\u00e1o c\u00e1o r\u1eb1ng COVID-19 \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n d\u1ecbch sang mua s\u1eafm k\u1ef9 thu\u1eadt s\u1ed1 kho\u1ea3ng 5 n\u0103m.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6346 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/IKEAEffect-300x150.jpg\" alt=\"\" width=\"600\" height=\"300\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/IKEAEffect-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/IKEAEffect-600x300.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/IKEAEffect-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/IKEAEffect-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/IKEAEffect-150x75.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/IKEAEffect.jpg 640w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><\/p>\n<p>Trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 IKEA, Home Depot v\u00e0 Target \u0111\u1ec1u c\u00f3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm AR \u0111\u1ed9c quy\u1ec1n, th\u00ec th\u01b0\u01a1ng m\u1ea1i h\u1ed7 tr\u1ee3 AR kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n<p>N\u0103m ngo\u00e1i, Shopify \u0111\u00e3 gi\u1edbi thi\u1ec7u Shopify AR, m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 d\u1ec5 s\u1eed d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m AR c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. V\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng: Shopify b\u00e1o c\u00e1o r\u1eb1ng c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 n\u1ed9i dung AR cho th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 94%(1) so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 AR.<\/p>\n<p>Nh\u00ecn chung, h\u00e3y t\u00ecm ki\u1ebfm nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u h\u01a1n t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng AR v\u00e0o n\u0103m 2021 &#8211; v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi mua s\u1eafm h\u01a1n \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m AR \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/p>\n<p><strong>&gt;&gt; Hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng\u00a0 th\u00f4ng qua <a href=\"https:\/\/dtmconsulting.vn\/en\/customer-decision-process\/\">Qu\u00e1 tr\u00ecnh v\u00e0 h\u00e0nh vi ra quy\u1ebft \u0111\u1ecbnh mua \u2013 Customer decision process<\/a><\/strong><\/p>\n<h4>\u00a0Giao h\u00e0ng trong ng\u00e0y (ho\u1eb7c nhanh h\u01a1n)<\/h4>\n<p>C\u00f3 m\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u1ea7n quan t\u00e2m \u0111\u00f3 l\u00e0 giao v\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb Amazon ti\u00ean phong v\u1eadn chuy\u1ec3n trong ng\u00e0y(11) cao h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>C\u00f3 v\u1ebb nh\u01b0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u1eddi gian v\u1eadn chuy\u1ec3n ch\u1ec9 ng\u00e0y c\u00e0ng nhanh h\u01a1n.\u00a0L\u1ea7n \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n trong 2 ng\u00e0y th\u00f4ng qua s\u1ef1 gia t\u0103ng c\u1ee7a Amazon Prime, sau \u0111\u00f3 l\u00e0 ng\u00e0y h\u00f4m sau, r\u1ed3i c\u00f9ng ng\u00e0y.\u00a0V\u00e0 c\u00e1c c\u1eeda h\u00e0ng l\u1edbn \u0111ang theo b\u01b0\u1edbc ch\u00e2n c\u1ee7a Amazon, v\u1edbi Target \u0111ang ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 Shipt c\u1ee7a h\u1ecd v\u00e0 Walmart m\u1edf r\u1ed9ng c\u00e1c t\u00f9y ch\u1ecdn chuy\u1ec3n ph\u00e1t nhanh trong hai gi\u1edd c\u1ee7a h\u1ecd.<\/p>\n<p>Nh\u01b0ng trong th\u1eddi \u0111\u1ea1i c\u1ee7a s\u1ef1 h\u00e0i l\u00f2ng t\u1ee9c th\u00ec, ng\u01b0\u1eddi mua h\u00e0ng mu\u1ed1n \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. V\u00e0 trong c\u00f9ng ng\u00e0y, c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh t\u1ea1i c\u1eeda h\u00e0ng \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ee9c h\u00fat h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. PwC(12) b\u00e1o c\u00e1o r\u1eb1ng 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c giao h\u00e0ng trong ng\u00e0y ho\u1eb7c nhanh h\u01a1n. T\u1eeb Prime Air c\u1ee7a Amazon &#8211; s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i \u0111\u1ec3 giao \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng trong v\u00f2ng 30 ph\u00fat ho\u1eb7c \u00edt h\u01a1n &#8211; \u0111\u1ebfn s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p robot giao h\u00e0ng, vi\u1ec7c giao h\u00e0ng ch\u1ec9 ng\u00e0y c\u00e0ng nhanh h\u01a1n.<\/p>\n<p>M\u1eb7c d\u00f9 giao h\u00e0ng trong ng\u00e0y kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi &#8211; v\u00e0o n\u0103m 2018, 51%(13) nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng trong ng\u00e0y &#8211; ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y n\u00f3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n v\u00e0 xa h\u01a1n n\u1eefa khi c\u00f4ng ngh\u1ec7 v\u00e0 ti\u00eau chu\u1ea9n th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 2021.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-competitive-advantage\/\">X\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p Vi\u1ec7t<\/a>\u00a0<\/strong><\/p>\n<h4>T\u0103ng c\u01b0\u1eddng <a href=\"https:\/\/dtmconsulting.vn\/en\/3-tuy-chon-de-su-dung-chatbots-doanh-nghiep\/\">s\u1eed d\u1ee5ng Chatbot<\/a><\/h4>\n<p>V\u00ec Covid-19 c\u00f3 h\u1ea1n ch\u1ebf v\u1ec1 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 ph\u1ea3i gi\u1ea3m m\u1ea1nh vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp.\u00a0\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng chatbot v\u00e0 tr\u1ee3 l\u00fd c\u00e1 nh\u00e2n.\u00a0Ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u00e1n l\u1ebb \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, c\u00f9ng v\u1edbi l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, chatbot \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebft ki\u1ec7m cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y h\u01a1n 11 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2023.<\/p>\n<p>Kho\u1ea3ng c\u00e1ch x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u00e0 ti\u00eau chu\u1ea9n trong m\u1ed9t th\u1eddi gian kh\u00e1 d\u00e0i v\u00e0 do \u0111\u00f3, ch\u00fang ta c\u00f3 th\u1ec3 s\u1ebd th\u1ea5y nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y h\u01a1n \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin nh\u01b0 Kik v\u00e0 Facebook Messenger.\u00a0M\u1eb7c d\u00f9 ch\u1eafc ch\u1eafn c\u00f3 nh\u1eefng l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp, nh\u01b0ng chatbots mang l\u1ea1i cho c\u00e1c c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf l\u1edbn, nh\u01b0 th\u1eddi gian ch\u1edd ng\u1eafn h\u01a1n v\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng 24\/7.\u00a0M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0 Lego, th\u1eadm ch\u00ed \u0111\u00e3 t\u1ea1o ra c\u00e1c tr\u1ee3 l\u00fd mua s\u1eafm k\u1ef9 thu\u1eadt s\u1ed1, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c \u0111\u1ec1 xu\u1ea5t qu\u00e0 t\u1eb7ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd cho m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n.\u00a0Khi ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh m\u1ed9t s\u1ea3n ph\u1ea9m, chatbot s\u1ebd h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn trang web n\u01a1i h\u1ecd c\u00f3 th\u1ec3 ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6624 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/chatbots-300x175.jpg\" alt=\"\" width=\"600\" height=\"350\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/chatbots-300x175.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/chatbots-600x350.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/chatbots-250x146.jpg 250w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/chatbots-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/chatbots-129x75.jpg 129w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/chatbots.jpg 700w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/350;\" \/><\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 b\u00ean c\u1ea1nh vi\u1ec7c t\u00e1i t\u1ea1o tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp chatbots c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb, m\u1edbi m\u1ebb \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p>V\u00ed d\u1ee5: v\u00e0o n\u0103m 2016, Sephora \u0111\u00e3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng Kik \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m v\u0169 h\u1ed9i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho h\u1ecdc sinh trung h\u1ecdc. H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng Helen Philips, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd g\u1eedi c\u00e2u h\u1ecfi cho ph\u1ea7n h\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp c\u1ee7a c\u00f4 \u1ea5y qua Kik. H\u1ecd c\u0169ng \u0111\u01b0a ra c\u00e1c c\u1ea3nh b\u00e1o v\u00e0 l\u1eddi nh\u1eafc tr\u00ean chatbot tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean Kik, c\u0169ng nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng Tr\u1ef1c ti\u1ebfp tr\u00ean Facebook.<\/p>\n<h4>Th\u00e0nh c\u00f4ng nh\u1edd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t<\/h4>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty duy tr\u00ec v\u1ecb tr\u00ed th\u1ef1c, \u0111i\u1ec1u quan tr\u1ecdng s\u1ebd l\u00e0 ph\u00e2n bi\u1ec7t h\u1ecd v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ed9c \u0111\u00e1o.\u00a0M\u1eb7c d\u00f9 th\u1ef1c t\u1ebf l\u00e0 c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1ebd b\u00e1n \u00edt h\u01a1n, nh\u01b0ng h\u1ecd c\u00f3 c\u01a1 h\u1ed9i cung c\u1ea5p gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0Tr\u1ea3i nghi\u1ec7m s\u1ed1ng \u0111\u1ed9ng, t\u1ee9c th\u00ec, hay c\u00f2n g\u1ecdi l\u00e0 \u201cgi\u1ea3i tr\u00ed b\u00e1n l\u1ebb\u201d, c\u00f3 th\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng theo c\u00e1ch m\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-9710 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/quan-tri-trai-nghiem-khach-hang-300x194.jpg\" alt=\"Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\" width=\"300\" height=\"194\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/quan-tri-trai-nghiem-khach-hang-300x194.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/quan-tri-trai-nghiem-khach-hang-226x146.jpg 226w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/quan-tri-trai-nghiem-khach-hang-50x32.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/quan-tri-trai-nghiem-khach-hang-116x75.jpg 116w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/quan-tri-trai-nghiem-khach-hang.jpg 750w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/194;\" \/><\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 c\u1eeda h\u00e0ng h\u00e0ng \u0111\u1ea7u Time Square c\u1ee7a Nike, n\u01a1i c\u00f3 s\u00e2n b\u00f3ng r\u1ed5 v\u1edbi camera \u0111\u1ec3 ghi l\u1ea1i c\u00e1c c\u00fa \u0111\u00e1nh v\u00e0 m\u00e1y ch\u1ea1y b\u1ed9 v\u1edbi m\u00e0n h\u00ecnh m\u00f4 ph\u1ecfng c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng ch\u1ea1y n\u1ed5i ti\u1ebfng.\u00a0M\u1eb7c d\u00f9 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c b\u00e1n h\u00e0ng l\u1edbn nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3.\u00a0N\u00f3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m thu h\u00fat kh\u00e1ch du l\u1ecbch kh\u1ed5ng l\u1ed3 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Trong khi \u0111\u00f3, Marvel \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u00f3 gi\u00e1 tr\u1ecb trong chuy\u1ebfn l\u01b0u di\u1ec5n Avengers STATION c\u1ee7a h\u1ecd, m\u1ed9t cu\u1ed9c tri\u1ec3n l\u00e3m h\u1ea5p d\u1eabn \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00e1m \u0111\u00f4ng kh\u1ed5ng l\u1ed3 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.\u00a0Th\u00f4ng qua c\u00e1c m\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c \u0111\u1ea1o c\u1ee5 phim \u0111\u1eddi th\u1ef1c, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i m\u1eddi g\u1ecdi ng\u01b0\u1eddi h\u00e2m m\u1ed9 b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi \u0111i\u1ec7n \u1ea3nh \u0111\u00e3 khi\u1ebfn h\u1ecd th\u00edch th\u00fa trong nhi\u1ec1u n\u0103m.<\/p>\n<p>Kh\u00f4ng c\u00f3 g\u00ec nh\u1ea7m l\u1eabn khi b\u00e1n l\u1ebb s\u1ebd ti\u1ebfp t\u1ee5c chuy\u1ec3n sang kh\u00f4ng gian \u1ea3o, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng gian v\u1eadt l\u00fd s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.\u00a0N\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 b\u1ed5 sung cho \u0111\u1ed1i t\u00e1c tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-competitive-advantage\/\">t\u1ea1o l\u1ee3i th\u1ebf tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a>.<\/p>\n<h3>S\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb (Value Based Product)<\/h3>\n<h4>Th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ea1o \u0111\u1ee9c \u0111ang gia t\u0103ng<\/h4>\n<p>T\u00ednh minh b\u1ea1ch, gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ea1o \u0111\u1ee9c ch\u01b0a bao gi\u1edd quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua s\u1eafm &#8211; c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u01b0u ti\u00ean ch\u00fang c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n<p>71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng(14) th\u00edch mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd. V\u00e0 theo Forrester(15) , ng\u01b0\u1eddi mua h\u00e0ng ng\u00e0y c\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean \u0111\u1ea1o \u0111\u1ee9c v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty, v\u1edbi 41% ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9\u00a0 t\u00edch c\u1ef1c t\u00ecm mua t\u1eeb m\u1ed9t c\u00f4ng ty g\u1eafn li\u1ec1n v\u1edbi l\u00fd t\u01b0\u1edfng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 ch\u00ednh tr\u1ecb.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11832 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/brand-equity-la-gi-300x183.jpg\" alt=\"Brand image measurement\" width=\"600\" height=\"365\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/brand-equity-la-gi-300x183.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/brand-equity-la-gi-240x146.jpg 240w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/brand-equity-la-gi-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/brand-equity-la-gi-123x75.jpg 123w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/brand-equity-la-gi.jpg 600w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/365;\" \/><\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 chuy\u1ec3n h\u01b0\u1edbng sang ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo truy\u1ec1n th\u1ed1ng \u00edt xu\u1ea5t hi\u1ec7n h\u01a1n s\u1ebd kh\u00f4ng th\u1ec3 tr\u1ed1n tr\u00e1nh b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u01a1 s\u00e0i ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng n\u00e0o.<\/p>\n<p>Cung c\u1ea5p s\u1ef1 minh b\u1ea1ch th\u1ef1c s\u1ef1 v\u00e0 \u0111\u01b0a ra l\u1eadp tr\u01b0\u1eddng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c c\u00f3 th\u1ec3 l\u00e0 r\u1ee7i ro cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang, n\u00f3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n<p>&gt;&gt; <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb \u0111\u1ec1 xu\u1ea5t (Value Proposition) cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/a><\/strong><\/p>\n<h3>T\u00ednh minh b\u1ea1ch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 bao b\u00ec<\/h3>\n<p>Trong m\u1ed9t x\u00e3 h\u1ed9i m\u00e0 ch\u00fang ta th\u01b0\u1eddng xuy\u00ean b\u1ecb qu\u00e1 t\u1ea3i v\u1ec1 th\u00f4ng tin (hay c\u00f2n g\u1ecdi l\u00e0 \u201cc\u00fa s\u1ed1c n\u1ed9i dung\u201d), ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang s\u1eed d\u1ee5ng s\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y \u0111\u1ec3 gi\u1eef th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p . Ngo\u00e0i ra, h\u00e3y k\u1ef3 v\u1ecdng v\u00e0o n\u0103m 2020 r\u1eb1ng t\u00ednh minh b\u1ea1ch trong ng\u00e0nh CPG s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd mua.<\/p>\n<h4><strong>Case Study- <\/strong>Heineken thu h\u00fat kh\u00e1ch h\u00e0ng v\u1ec1 \u00fd t\u01b0\u1edfng bao b\u00ec<\/h4>\n<p>S\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 \u0111\u1ed3ng s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t m\u1ea1nh, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Heineken y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u01b0a ra c\u00e1c kh\u00e1i ni\u1ec7m chai m\u1edbi, b\u1ec1n v\u1eefng. C\u00f4ng ty \u0111\u1ed3 u\u1ed1ng \u0111\u00e3 th\u00eam m\u1ed9t y\u1ebfu t\u1ed1 th\u00fa v\u1ecb b\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c thi cho \u00fd t\u01b0\u1edfng kh\u00e1ch h\u00e0ng s\u00e1ng t\u1ea1o nh\u1ea5t.<\/p>\n<p>Cu\u1ed9c thi l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/7-cach-thu-hut-khach-hang-moi-tot-nhat\/\">thu h\u00fat kh\u00e1ch h\u00e0ng<\/a>, c\u0169ng nh\u01b0 c\u00f4ng khai quy tr\u00ecnh v\u00e0 nguy\u00ean li\u1ec7u \u0111\u00f3ng g\u00f3i c\u1ee7a Heineken.<\/p>\n<p>T\u00ednh minh b\u1ea1ch c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn minh b\u1ea1ch v\u1ec1 n\u01a1i s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f3 ngu\u1ed3n g\u1ed1c &#8211; cho d\u00f9 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u1edf M\u1ef9, t\u1ea1i m\u1ed9t \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong chu\u1ed7i cung \u1ee9ng hay th\u1eadm ch\u00ed \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i. Hay th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u00f4ng khai \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch th\u00eam s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u1edbi c\u00e1c nh\u00e3n nh\u01b0 th\u1ef1c ph\u1ea9m s\u1ea1ch, an to\u00e0n,&#8230;.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/media.sproutsocial.com\/uploads\/2019\/04\/brands-get-real-chart-2-1024x1024.png\" alt=\"ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n s\u1ef1 minh b\u1ea1ch t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\" width=\"1024\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><br \/>\nT\u00ednh minh b\u1ea1ch c\u0169ng c\u00f3 ngh\u0129a l\u00e0 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u CPG c\u1ee7a doanh nghi\u1ec7p m\u1ed9t ti\u1ebfng n\u00f3i \u0111\u00edch th\u1ef1c v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 th\u00f4ng tin b\u1ea1n \u0111ang cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e2n nh\u1eafc n\u01a1i c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c minh b\u1ea1ch v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-bi-ben-vung-cho-doanh-nghiep-2021\/\">Chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng bao b\u00ec b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p Vi\u1ec7t 2021<\/a><\/strong><\/p>\n<h3>S\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i<\/h3>\n<p>Th\u00f3i quen chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi M\u1ef9 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u thay \u0111\u1ed5i khi ch\u00fang ta ti\u1ebfp t\u1ee5c b\u01b0\u1edbc v\u00e0o k\u1ef3 ngh\u1ec9 l\u1ec5.\u00a0N\u1ec1n kinh t\u1ebf \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 nh\u1eefng lo ng\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe \u0111ang di\u1ec5n ra trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u c\u0169ng cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong c\u00e1c lo\u1ea1i qu\u00e0 t\u1eb7ng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd y\u00eau c\u1ea7u.\u00a0V\u00ed d\u1ee5, h\u00e0ng \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o l\u00e0 m\u00f3n qu\u00e0 Gi\u00e1ng sinh \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong n\u1ed7 l\u1ef1c bi\u1ebfn ng\u00f4i nh\u00e0 tr\u1edf th\u00e0nh m\u1ed9t kh\u00f4ng gian d\u1ec5 s\u1ed1ng v\u00e0 tho\u1ea3i m\u00e1i h\u01a1n.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng b\u1ea5t ti\u1ec7n do gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i v\u00e0 nhi\u1ec1u t\u00e1c \u0111\u1ed9ng kinh t\u1ebf khi\u1ebfn ng\u01b0\u1eddi M\u1ef9 ph\u1ea3i d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u1edf nh\u00e0. V\u1edbi vi\u1ec7c ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ec7n l\u1ee3i, nhu c\u1ea7u v\u1ec1 th\u1ebb qu\u00e0 t\u1eb7ng ng\u00e0y c\u00e0ng t\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng th\u1ebb c\u00f3 th\u1ec3 \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u1ea1i c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u01b0u \u00fd r\u1eb1ng th\u1ebb qu\u00e0 t\u1eb7ng d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn, cho ph\u00e9p tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhanh h\u01a1n ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc trong th\u1eddi gian sau khi mua s\u1eafm tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c coi l\u00e0 an to\u00e0n h\u01a1n.<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/blog.remesh.ai\/hs-fs\/hubfs\/Numbers\/Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png?width=2236&amp;name=Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png\" data-sizes=\"(max-width: 2236px) 100vw, 2236px\" data-srcset=\"https:\/\/blog.remesh.ai\/hs-fs\/hubfs\/Numbers\/Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png?width=1118&amp;name=Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png 1118w, https:\/\/blog.remesh.ai\/hs-fs\/hubfs\/Numbers\/Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png?width=2236&amp;name=Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png 2236w, https:\/\/blog.remesh.ai\/hs-fs\/hubfs\/Numbers\/Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png?width=3354&amp;name=Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png 3354w, https:\/\/blog.remesh.ai\/hs-fs\/hubfs\/Numbers\/Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png?width=4472&amp;name=Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png 4472w, https:\/\/blog.remesh.ai\/hs-fs\/hubfs\/Numbers\/Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png?width=5590&amp;name=Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png 5590w, https:\/\/blog.remesh.ai\/hs-fs\/hubfs\/Numbers\/Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png?width=6708&amp;name=Screen%20Shot%202020-09-28%20at%209.26.16%20AM.png 6708w\" alt=\"\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh 2020-09-28 l\u00fac 9.26.16 s\u00e1ng\" width=\"2236\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/p>\n<p>Kh\u00f4ng nghi ng\u1edd g\u00ec n\u1eefa, \u0111\u1ea1i d\u1ecbch coronavirus v\u00e0 nh\u1eefng h\u1eadu qu\u1ea3 \u0111ang di\u1ec5n ra c\u1ee7a n\u00f3 \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i \u0111\u00e1ng k\u1ec3 c\u00e1ch ng\u01b0\u1eddi mua h\u00e0ng M\u1ef9 v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn s\u1ebd \u0111i\u1ec1u \u0111\u1ed9ng trong m\u00f9a mua s\u1eafm ngh\u1ec9 l\u1ec5 n\u00e0y.\u00a0Nh\u1eefng t\u00e1c \u0111\u1ed9ng quan tr\u1ecdng n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t \u0111\u1ed1i v\u1edbi c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn, th\u1ec3 hi\u1ec7n t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng trong vi\u1ec7c thu \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 c\u1ea3 \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 nhu c\u1ea7u, th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-phat-trien-san-pham-cho-doanh-nghiep-tai-viet-nam\/\">T\u00ecm hi\u1ec3u v\u1ec1 Gi\u1ea3i ph\u00e1p T\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/p>\n<h2>Doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/h2>\n<p>B\u1ea5t k\u1ec3 doanh nghi\u1ec7p \u0111ang cung c\u1ea5p s\u1ea3n ph\u1ea9m n\u00e0o d\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 \u0111\u1ec1 xu\u1ea5t m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 tri\u1ec3n khai khi b\u1eaft \u0111\u1ea7u v\u00e0o n\u0103m 2021:<\/p>\n<h3>C\u1ed1 g\u1eafng c\u00e1 nh\u00e2n h\u00f3a 1: 1<\/h3>\n<p>K\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 ti\u1ebfp t\u1ee5c t\u0103ng trong t\u01b0\u01a1ng lai. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c t\u1ea1o tr\u1ea3i nghi\u1ec7m 1: 1 trong c\u00e1c chi\u1ebfn d\u1ecbch &#8211; cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a hay tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u bao g\u1ed3m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft &#8211; s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng theo th\u1eddi gian.<\/p>\n<h3>\u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m<\/h3>\n<h3><span style=\"font-size: 14px;\">Khai th\u00e1c d\u1eef li\u1ec7u v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a s\u1ebd l\u00e0 \u0111i\u1ec1u c\u1ea5p thi\u1ebft trong nh\u1eefng n\u0103m t\u1edbi. Th\u1eadt kh\u00f4ng may, vi\u1ec7c n\u1eafm b\u1eaft d\u1eef li\u1ec7u \u0111\u00f3 v\u1eabn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u. CDP c\u00f3 th\u1ec3 gi\u00fap s\u1eafp x\u1ebfp h\u1ee3p l\u00fd lu\u1ed3ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn duy nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng &#8211; v\u00e0 ch\u00fang \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/span><\/h3>\n<h3>T\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh nh\u1ea5t qu\u00e1n<\/h3>\n<p>N\u1ebfu c\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u00fang ta \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c sau h\u1eadu qu\u1ea3 c\u1ee7a COVID-19, th\u00ec \u0111\u00f3 l\u00e0 \u0111i\u1ec1u kh\u00f4ng c\u00f3 g\u00ec l\u00e0 ch\u1eafc ch\u1eafn. V\u1edbi vi\u1ec7c m\u1ed9t s\u1ed1 n\u01a1i tr\u00ean th\u1ebf gi\u1edbi m\u1edf c\u1eeda tr\u1edf l\u1ea1i v\u00e0 nh\u1eefng n\u01a1i kh\u00e1c \u0111\u00f3ng c\u1eeda, vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho d\u00f9 kh\u00e1ch h\u00e0ng ch\u1ecdn t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0111\u00e2u l\u1ea1i quan tr\u1ecdng h\u01a1n. Tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n, tr\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft tr\u00ean email, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, website,&#8230;<\/p>\n<h2><strong>K\u1ef3 v\u1ecdng cho n\u0103m 2021<\/strong><\/h2>\n<p>COVID s\u1ebd ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n khi ng\u01b0\u1eddi mua h\u00e0ng \u01b0u ti\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 an to\u00e0n. SKU s\u1ebd b\u1ecb c\u1eaft gi\u1ea3m khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh c\u1ee7a h\u1ecd. Gi\u00e1 c\u1ea3 v\u00e0 khuy\u1ebfn m\u00e3i s\u1ebd c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi n\u1ec1n kinh t\u1ebf bi\u1ebfn \u0111\u1ed9ng. L\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m ph\u1ea3i s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi m\u1ed9t xu h\u01b0\u1edbng.<\/p>\n<p style=\"text-align: right;\">Tham kh\u1ea3o\u00a0 <a href=\"https:\/\/blacksmithapplications.com\/blog\/5-cpg-trends-well-see-in-2021\/\" target=\"_blank\" rel=\"noopener\">Black Smith<\/a> and <a href=\"https:\/\/tinuiti.com\/blog\/ecommerce\/retail-trends-emerging\/\" target=\"_blank\" rel=\"noopener\">Tinuiti<\/a><\/p>\n<p>\u00a0(1)<a href=\"https:\/\/www.bcg.com\/en-us\/publications\/2020\/cpg-companies-face-increased-e-commerce\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bcg.com\/en-us\/publications\/2020\/cpg-companies-face-increased-e-commerce<\/a><\/p>\n<p>(2) \u00a0<a href=\"https:\/\/restaurant.org\/research\/economy\/indicators\/restaurant-sales\" target=\"_blank\" rel=\"noopener\">https:\/\/restaurant.org\/research\/economy\/indicators\/restaurant-sales<\/a><\/p>\n<p>(3) <a href=\"https:\/\/fortune.com\/2020\/07\/21\/us-consumer-spending-food-dining-out-restaurants-coronavirus-pandemic-lockdown\/\" target=\"_blank\" rel=\"noopener\">https:\/\/fortune.com\/2020\/07\/21\/us-consumer-spending-food-dining-out-restaurants-coronavirus-pandemic-lockdown\/<\/a><\/p>\n<p>(4) \u00a0<a href=\"https:\/\/www.accenture.com\/us-en\/insights\/consumer-goods-services\/cpg-brand-relevance\" target=\"_blank\" rel=\"noopener\">https:\/\/www.accenture.com\/us-en\/insights\/consumer-goods-services\/cpg-brand-relevance<\/a><\/p>\n<p>(5) \u00a0<a href=\"https:\/\/www.marketingweek.com\/how-covid-19-has-changed-shopper-behaviour\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.marketingweek.com\/how-covid-19-has-changed-shopper-behaviour\/<\/a><\/p>\n<p>(6) <a href=\"https:\/\/www.marketwatch.com\/story\/starbucks-says-social-media-success-of-unicorn-frappuccino-sets-stage-for-frappuccino-happy-hour-2017-04-28\" target=\"_blank\" rel=\"noopener\">https:\/\/www.marketwatch.com\/story\/starbucks-says-social-media-success-of-unicorn-frappuccino-sets-stage-for-frappuccino-happy-hour-2017-04-28<\/a><\/p>\n<p>(7) \u00a0<a href=\"https:\/\/datassential.com\/2019\/09\/11\/bi-foodservice-opportunities-and-obstacles-3\/\" target=\"_blank\" rel=\"noopener\">https:\/\/datassential.com\/2019\/09\/11\/bi-foodservice-opportunities-and-obstacles-3\/<\/a><\/p>\n<p>(8) <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/augmented-retail-the-new-consumer-reality\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2019\/augmented-retail-the-new-consumer-reality\/<\/a><\/p>\n<p>(9) <a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/report\/consumer-2020\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/report\/consumer-2020<\/a><\/p>\n<p>(10)<a href=\"https:\/\/twitter.com\/Shopify\/status\/1306973590814949376?s=20\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/Shopify\/status\/1306973590814949376?s=20<\/a><\/p>\n<p>(11)https:\/\/tinuiti.com\/blog\/amazon\/amazon-prime-now-vs-google-express\/<\/p>\n<p>(12)https:\/\/www.pwc.com\/gx\/en\/industries\/consumer-markets\/consumer-insights-survey.html<\/p>\n<p>(13)<a href=\"https:\/\/brpconsulting.com\/same-day-delivery-triples-in-past-year\/\" target=\"_blank\" rel=\"noopener\">https:\/\/brpconsulting.com\/same-day-delivery-triples-in-past-year\/<\/a><\/p>\n<p>(14) <a href=\"https:\/\/www.5wpr.com\/new\/research\/5wpr-2020-consumer-culture-report\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.5wpr.com\/new\/research\/5wpr-2020-consumer-culture-report\/<\/a><\/p>\n<p>(15) <a href=\"https:\/\/go.forrester.com\/blogs\/the-power-of-the-values-based-consumer-and-of-authentic-brand-values\/\" target=\"_blank\" rel=\"noopener\">https:\/\/go.forrester.com\/blogs\/the-power-of-the-values-based-consumer-and-of-authentic-brand-values\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea1i d\u1ecbch Covid-19 di\u1ec5n ra \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi v\u00e0 h\u00e0nh vi mua s\u1eafm th\u1ef1c ph\u1ea9m v\u00e0 \u0103n u\u1ed1ng c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec, n\u1ebfu mu\u1ed1n &#8220;s\u1ed1ng s\u00f3t&#8221; th\u00ec c\u1ea7n th\u00edch \u1ee9ng. N\u0103m 2020 \u0111\u00e3 qua v\u1edbi nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 n\u0103m [&hellip;]<\/p>","protected":false},"author":20,"featured_media":12578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[663,128,126,74,125],"tags":[670],"class_list":["post-12566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-cao-thi-truong","category-chia-se-kien-thuc","category-chuyen-doi-so","category-blog","category-viet-nam-insights","tag-truong-hop-thuc-tien",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12566"}],"version-history":[{"count":18,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12566\/revisions"}],"predecessor-version":[{"id":12808,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12566\/revisions\/12808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12578"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}