{"id":12453,"date":"2020-12-16T16:51:47","date_gmt":"2020-12-16T09:51:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12453"},"modified":"2022-10-19T11:01:09","modified_gmt":"2022-10-19T04:01:09","slug":"loi-the-canh-tranh-competitive-advantage","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-competitive-advantage\/","title":{"rendered":"L\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh"},"content":{"rendered":"<p>M\u1ed7i doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u00ec c\u1ea7n c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang, nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y n\u00ean l\u00e0 nh\u1eefng \u0111i\u1ec3m m\u00e0 doanh nghi\u1ec7p c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>V\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ho\u1eb7c x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) cho doanh nghi\u1ec7p?<\/p>\n<p>C\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh (competitive advantage) v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups trong b\u00e0i vi\u1ebft sau.<\/p>\n<h2><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Trong kinh doanh, l\u1ee3i th\u1ebf c\u1ea1nh tranh (Competitive Advantage) l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ho\u1eb7c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p c\u00f3 ho\u1eb7c v\u01b0\u1ee3t tr\u1ed9i h\u01a1n trong khi \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1ec3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 \u0111\u00f4i khi ch\u01b0a \u0111\u1ee7, c\u1ea7n th\u00eam m\u1ed9t s\u1ed1 \u0111i\u1ec3m <a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-trong-dinh-vi-thuong-hieu\/\">kh\u00e1c bi\u1ec7t, \u0111\u1eb7c th\u00f9 ri\u00eang \u0111\u1ec3 c\u1ea1nh tranh<\/a> v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n<h2><strong>Vai tr\u00f2 c\u1ee7a l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/h2>\n<p>Khi doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh s\u1ebd gi\u00fap doanh nghi\u1ec7p:<\/p>\n<ul>\n<li>T\u1eadp trung ngu\u1ed3n l\u1ef1c (th\u1eddi gian, nh\u00e2n s\u1ef1 v\u00e0 ti\u1ec1n b\u1ea1c) \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ROI<\/li>\n<li>Gi\u1ea3m t\u1ea3i c\u00e1c chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft ho\u1eb7c kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao<\/li>\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u1ebf ho\u1ea1ch<\/li>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngu\u1ed3n doanh thu ch\u00ednh cho doanh nghi\u1ec7p<\/li>\n<li>T\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6660\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment-300x183.jpeg\" alt=\"\" width=\"600\" height=\"367\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment-300x183.jpeg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment-768x469.jpeg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment-1024x626.jpeg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment-600x367.jpeg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment-239x146.jpeg 239w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment-50x31.jpeg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment-123x75.jpeg 123w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/ROI-return-on-investment.jpeg 1600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>L\u1ee3i th\u1ebf c\u1ea1nh tranh th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1eb7c bi\u1ec7t, s\u1ef1 n\u1ed5i tr\u1ed9i c\u1ee7a doanh nghi\u1ec7p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u0169ng l\u00e0 l\u00fac doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cho c\u00e1c <a title=\"Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec? 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh\" href=\"https:\/\/dtmconsulting.vn\/en\/4-loai-chien-luoc-canh-tranh\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh trong kinh doanh.<\/a><\/p>\n<h2><strong>X\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh\u00a0<\/strong><\/h2>\n<p>L\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i (core competency) c\u1ee7a doanh nghi\u1ec7p<\/li>\n<li>Nh\u1eadn di\u1ec7n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u1ef1c s\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd<\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-khach-hang-muc-tieu\/\">X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u<\/a> c\u1ee7a h\u1ecd<\/li>\n<\/ul>\n<ol>\n<li>\n<h3><strong>L\u1ee3i \u00edch doanh nghi\u1ec7p cung c\u1ea5p<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>L\u1ee3i \u00edch th\u1ef1c s\u1ef1 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p cung c\u1ea5p l\u00e0 g\u00ec?<\/p>\n<p>L\u1ee3i \u00edch n\u00e0y ph\u1ea3i l\u00e0 th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p th\u1ef1c s\u1ef1 c\u1ea7n. S\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u0169ng ph\u1ea3i cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c. Doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft r\u00f5 c\u00e1c t\u00ednh n\u0103ng, \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch ch\u00fang mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p ph\u1ea3i c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao g\u1ed3m c\u1ea3 c\u00f4ng ngh\u1ec7 m\u1edbi.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong>X\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai?\u00a0Nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec<\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n bi\u1ebft ch\u00ednh x\u00e1c ai mua h\u00e0ng v\u00e0 c\u00e1ch doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng n\u00ean d\u1ef1a tr\u00ean c\u01a1 s\u1edf nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n<ol start=\"3\">\n<li>\n<h3><strong>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh <\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Doanh nghi\u1ec7p c\u00f3 <a href=\"https:\/\/dtmconsulting.vn\/en\/13-tools-phan-tich-doi-thu-canh-tranh-nghien-cuu-thi-truong-phan-1\/\">x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/a>? \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng bao g\u1ed3m b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>V\u00ed d\u1ee5: \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng m\u00e0 DTM Consulting t\u1eebng t\u01b0 v\u1ea5n l\u1ea1i cho r\u1eb1ng \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng nh\u00e0 cung c\u1ea5p truy\u1ec1n h\u00ecnh kh\u00e1c cho \u0111\u1ebfn khi h\u1ecd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn ra r\u1eb1ng \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 internet. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea3n th\u00e2n hay \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 ai.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10726 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-300x190.jpg\" alt=\"Th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o\" width=\"800\" height=\"506\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-300x190.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-231x146.jpg 231w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-50x32.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-118x75.jpg 118w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao.jpg 725w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/506;\" \/><\/p>\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n r\u00f5 l\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng l\u1ee3i \u00edch \u0111\u00f3 n\u00ean v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi\u00a0\u00a0\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00f3 l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh (Competitive Advantage). B\u00ean c\u1ea1nh \u0111\u00f3 doanh nghi\u1ec7p lu\u00f4n c\u1ea7n c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh trong m\u1ed7i l\u1eabn ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f3 r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111i\u1ec3m ch\u1ea1m (touch-point) \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u1ec1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 qu\u1ea3ng c\u00e1o, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-tang-truong-xay-dung-loi-the-canh-tranh-cho-smes\/\">Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs)<\/a><\/p>\n<h2>M\u00f4 h\u00ecnh l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h2>\n<p>Michael Porter cho r\u1eb1ng m\u1ed9t c\u00f4ng ty ph\u1ea3i t\u1ea1o ra c\u00e1c m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng r\u00f5 r\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng. V\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a nh\u00e2n vi\u00ean ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p>Porter \u0111\u00e3 nghi\u00ean c\u1ee9u h\u00e0ng tr\u0103m c\u00f4ng ty \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ba c\u00e1ch ch\u00ednh m\u00e0 c\u00e1c c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf b\u1ec1n v\u1eefng: d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed, kh\u00e1c bi\u1ec7t h\u00f3a v\u00e0 t\u1eadp trung.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12456 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/loi-the-canh-tranh-Competitive-Advantage-300x288.png\" alt=\"\" width=\"800\" height=\"767\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/loi-the-canh-tranh-Competitive-Advantage-300x288.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/loi-the-canh-tranh-Competitive-Advantage-152x146.png 152w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/loi-the-canh-tranh-Competitive-Advantage-50x48.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/loi-the-canh-tranh-Competitive-Advantage-78x75.png 78w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/12\/loi-the-canh-tranh-Competitive-Advantage.png 457w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/767;\" \/><\/p>\n<h3 id=\"mntl-sc-block_1-0-50\" class=\"comp mntl-sc-block mntl-sc-block-subheading\"><strong><span class=\"mntl-sc-block-subheading__text\">D\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed (Cost Leadership)<\/span><\/strong><\/h3>\n<p id=\"mntl-sc-block_1-0-52\" class=\"comp text-passage mntl-sc-block mntl-sc-block-html\">D\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty cung c\u1ea5p gi\u00e1 tr\u1ecb h\u1ee3p l\u00fd v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n cho kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y c\u00e1c c\u00f4ng ty c\u1ea7n li\u00ean t\u1ee5c n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ti\u00eau bi\u1ec3u nh\u01b0 gi\u1ea3m t\u1ea3i chi ph\u00ed nh\u00e2n c\u00f4ng, m\u1eb7t b\u1eb1ng,&#8230;<\/p>\n<p id=\"mntl-sc-block_1-0-55\" class=\"comp text-passage mntl-sc-block mntl-sc-block-html\">Nh\u1eefng doanh nghi\u1ec7p kh\u00e1c t\u1eadn d\u1ee5ng th\u1eb7ng d\u01b0 lao \u0111\u1ed9ng ph\u1ed5 th\u00f4ng. Khi c\u00e1c doanh nghi\u1ec7p n\u00e0y ph\u00e1t tri\u1ec3n, h\u1ecd c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb quy m\u00f4 kinh t\u1ebf\u00a0\u00a0v\u00e0 mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-gia-canh-tranh\/\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 trong kinh doanh<\/a><\/p>\n<h3><strong>S\u1ef1 kh\u00e1c bi\u1ec7t (<\/strong><span class=\"mntl-sc-block-subheading__text\">Differentiation)<\/span><\/h3>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty mang l\u1ea1i l\u1ee3i \u00edch t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 ai kh\u00e1c. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng cao ho\u1eb7c nhanh ch\u00f3ng h\u01a1n \u0111\u1ed1i th\u1ee7. M\u1ed9t c\u00f4ng ty c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a c\u00f3 th\u1ec3 t\u00ednh gi\u00e1 cao h\u01a1n, c\u00f3 ngh\u0129a l\u00e0 n\u00f3 th\u01b0\u1eddng c\u00f3\u00a0t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n.\u00a0C\u00e1c c\u00f4ng ty th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1ed5i m\u1edbi c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u t\u01b0\u01a1ng t\u1ef1 theo m\u1ed9t c\u00e1ch m\u1edbi. M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 Apple, IPod r\u1ea5t s\u00e1ng t\u1ea1o v\u00ec n\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u01a1i b\u1ea5t k\u1ef3 b\u1ea3n nh\u1ea1c n\u00e0o h\u1ecd mu\u1ed1n, theo b\u1ea5t k\u1ef3 th\u1ee9 t\u1ef1 n\u00e0o. Ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t.<\/p>\n<p>T\u00f3m l\u1ea1i, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 ngh\u0129a l\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, gi\u1ed1ng nh\u01b0 Nordstrom l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean cho ph\u00e9p tr\u1ea3 h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n c\u00e2u h\u1ecfi.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/bao-bi-ben-vung-cho-doanh-nghiep-2021\/\">Chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng bao b\u00ec b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p 2021<\/a><\/strong><\/p>\n<h3><strong>T\u1eadp trung v\u00e0o Chi ph\u00ed (<\/strong><span class=\"mntl-sc-block-subheading__text\">Cost Focus)<\/span><\/h3>\n<p>T\u1eadp trung c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4ng ty hi\u1ec3u v\u00e0 ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 ai kh\u00e1c.\u00a0H\u1ecd s\u1eed d\u1ee5ng chi ph\u00ed d\u1eabn \u0111\u1ea7u ho\u1eb7c s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.\u00a0Ch\u00eca kh\u00f3a c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung th\u00e0nh c\u00f4ng l\u00e0 ch\u1ecdn m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau r\u1ea5t c\u1ee5 th\u1ec3.\u00a0Th\u01b0\u1eddng th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch nh\u1ecf m\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n kh\u00f4ng ph\u1ee5c v\u1ee5.<\/p>\n<p>V\u00ed d\u1ee5, c\u00e1c ng\u00e2n h\u00e0ng c\u1ed9ng \u0111\u1ed3ng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.\u00a0H\u1ecd nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c\u00a0\u00a0c\u00e1c c\u00e1 nh\u00e2n c\u00f3 gi\u00e1 tr\u1ecb r\u00f2ng cao\u00a0.\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd th\u00edch s\u1ef1 li\u00ean l\u1ea1c c\u00e1 nh\u00e2n m\u00e0 c\u00e1c ng\u00e2n h\u00e0ng l\u1edbn c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam m\u1ed9t ch\u00fat ph\u00ed cho d\u1ecbch v\u1ee5 n\u00e0y.\u00a0C\u00e1c ng\u00e2n h\u00e0ng n\u00e0y \u0111ang s\u1eed d\u1ee5ng m\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1c bi\u1ec7t h\u00f3a c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung.<\/p>\n<p>Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t ho\u1eb7c nhi\u1ec1u ngu\u1ed3n l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p, nh\u01b0ng n\u00f3 s\u1ebd \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u, \u0111\u01b0a ra m\u1ed9t s\u1ed1 quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n v\u00e0 s\u1ef1 ki\u00ean tr\u00ec. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c cung c\u1ea5p th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u01a1n gi\u1ea3n t\u1ea1o ra nhi\u1ec1u ti\u1ebfng \u1ed3n h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-tu-van-marketing-la-gi-tai-sao-cac-doanh-nghiep-lai-can\/\">D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing l\u00e0 g\u00ec? T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p l\u1ea1i c\u1ea7n<\/a><\/strong><\/p>\n<p style=\"text-align: right;\">Tham kh\u1ea3o <a href=\"https:\/\/www.stamats.com\/importance-competitive-advantage\/\" target=\"_blank\" rel=\"noopener\">Statmats<\/a> &amp; <a href=\"https:\/\/www.thebalance.com\/what-is-competitive-advantage-3-strategies-that-work-3305828\" target=\"_blank\" rel=\"noopener\">The Balance<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u00ec c\u1ea7n c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang, nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y n\u00ean l\u00e0 nh\u1eefng \u0111i\u1ec3m m\u00e0 doanh nghi\u1ec7p c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ho\u1eb7c x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) cho doanh [&hellip;]<\/p>","protected":false},"author":20,"featured_media":12473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644],"class_list":["post-12453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12453"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12453\/revisions"}],"predecessor-version":[{"id":15357,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12453\/revisions\/15357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12473"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}