Theo kh\u1ea3o s\u00e1t Global Innovation Survey c\u1ee7a PWC cho th\u1ea5y r\u1eb1ng c\u00e1c CEO \u0111\u00e1nh gi\u00e1 vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn s\u1ed1 m\u1ed9t \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n. Cu\u1ed9c kh\u1ea3o s\u00e1t c\u0169ng ch\u1ec9 ra r\u1eb1ng c\u00e1c c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng tr\u01b0\u1edfng 62% trong v\u00f2ng 5 n\u0103m t\u1edbi, so v\u1edbi m\u1ee9c trung b\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi l\u00e0 35%.Vi\u1ec7c m\u1ed9t doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 s\u00e1ng t\u1ea1o \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch bao g\u1ed3m:<\/p>\n
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- T\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1c ngu\u1ed3n doanh thu m\u1edbi<\/b><\/li>\n
- T\u0103ng th\u1ecb ph\u1ea7n<\/b><\/li>\n
- L\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n<\/b><\/li>\n
- Ngu\u1ed3n cung c\u1ea5p \u00fd t\u01b0\u1edfng c\u00f3 gi\u00e1 tr\u1ecb cao \u0111\u00e1ng tin c\u1eady<\/b><\/li>\n
- C\u00e1c m\u00f4 h\u00ecnh kinh doanh c\u00f3 l\u1ee3i nhu\u1eadn (<\/b>Profitable business models)<\/b><\/li>\n
- N\u0103ng l\u1ef1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 m\u1ea1nh m\u1ebd<\/b><\/li>\n
- C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng kh\u1edfi ch\u1ea1y d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m<\/b><\/li>\n
- Th\u1eddi gian \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n.<\/b><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n
Nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i, \u0111\u00f4i khi ch\u1ec9 sau m\u1ed9t \u0111\u00eam. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n theo k\u1ecbp t\u1ed1c \u0111\u1ed9, doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho m\u1ed7i s\u1ea3n ph\u1ea9m. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i cho ph\u00e9p b\u1ea1n:<\/p>\n
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- C\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 nhu c\u1ea7u, insight kh\u00e1ch h\u00e0ng<\/a><\/li>\n
- Lu\u00f4n \u0111\u1ed3ng h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong tr\u01b0\u1edbc v\u00e0 sau d\u1ef1 \u00e1n<\/li>\n
- \u00c1p d\u1ee5ng\u00a0 nguy\u00ean t\u1eafc s\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt, nghi\u00ean c\u1ee9u \u0111a l\u1edbp nh\u1eb1m m\u1ee5c ti\u00eau t\u00ecm ra insight kh\u00e1ch h\u00e0ng, nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i<\/li>\n
- L\u1ea5y kh\u00e1ch h\u00e0ng (doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c) l\u00e0m tr\u1ecdng t\u00e2m, c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c customized b\u00e1m s\u00e1t v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c ti\u1ec5n, ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p<\/li>\n
- Theo nguy\u00ean t\u1eafc t\u1ed1i \u0111a h\u00f3a m\u1ee5c ti\u00eau, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed<\/li>\n<\/ul>\n
>>> Xem th\u00eam: Chuy\u00ean gia t\u01b0 v\u1ea5n marketing l\u00e0 l\u00e0m g\u00ec? T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p nh\u1ecf, startups n\u00ean c\u1ea7n?<\/a><\/p>\n
Gi\u1ea3i ph\u00e1p t\u01b0 v\u1ea5n \u0111\u01b0\u1ee3c “c\u00e1 nh\u00e2n h\u00f3a” theo t\u1eebng doanh nghi\u1ec7p, t\u1eebng tr\u01b0\u1eddng h\u1ee3p<\/strong><\/h3>\n
D\u00f9 doanh nghi\u1ec7p l\u00e0 doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u, startups hay l\u00e0 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng t\u1eeb l\u00e2u th\u00ec t\u1ea1i DTM Consulting lu\u00f4n c\u1ed1 g\u1eafng “th\u1ea5u hi\u1ec3u” \u0111\u1ec3 t\u1ea1o ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n, k\u1ebf ho\u1ea1ch t\u01b0 v\u1ea5n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau s\u1ea3n ph\u1ea9m khi ra th\u1ecb tr\u01b0\u1eddng \u0111\u00fang v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng k\u1ef3 v\u1ecdng, painpoint<\/a> c\u1ee7a h\u1ecd,…<\/p>\n
Trong t\u01b0 v\u1ea5n c\u1ee7a DTM Consulting s\u1ebd lu\u00f4n bao g\u1ed3m \u0111\u1ec1 xu\u1ea5t kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt\/ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng.<\/p>\n
T\u01b0 v\u1ea5n, \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a><\/strong><\/h3>\n
Chuy\u00ean m\u00f4n s\u00e2u v\u00e0 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ebf m\u1ea1nh c\u1ee7a DTM Consulting. C\u00e1c \u0111\u1ec1 xu\u1ea5t, t\u01b0 v\u1ea5n \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 c\u01a1 s\u1edf m\u1ed9t c\u00e1ch khoa h\u1ecdc, \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng thay v\u00ec c\u1ea3m t\u00ednh t\u1eeb nh\u00e0 l\u00e3nh \u0111\u1ea1o.<\/p>\n
![\"So](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/StrategyAndTactics-300x180.jpg\")
<\/p>\n\u0110\u00e1nh gi\u00e1 v\u00e0 h\u1ed7 tr\u1ee3 xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n
Quy\u1ec1n l\u1ee3i v\u00e0 l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng (doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c) lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u v\u1eady n\u00ean c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u01b0 v\u1ea5n lu\u00f4n thu\u00e2n th\u1ee7 nh\u1eefng quy tr\u00ecnh v\u00e0 nguy\u00ean t\u1eafc nghi\u00eam ng\u1eb7t. T\u1ea1i DTM Consulting ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 \u0111\u1eb1ng sau nh\u1eefng th\u00e1ch th\u1ee9c, v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ch\u1ecdn ng\u01b0\u1eddi chi\u1ebfn th\u1eafng v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c cho c\u00e1c d\u1ef1 \u00e1n.<\/p>\n
\u0110a d\u1ea1ng ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt v\u00e0 nghi\u00ean c\u1ee9u \u0111a l\u1edbp<\/strong><\/h3>\n
\u0110\u1ec3 c\u00f3 th\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c chi ph\u00ed cho c\u00e1c doanh nghi\u1ec7p (doanh nghi\u1ec7p n\u00e0o c\u0169ng ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh) DTM Consulting lu\u00f4n c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p \u0111a d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt ki\u1ec3m tra nhi\u1ec1u l\u1ea7n nh\u1eb1m \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1i \u0111a theo nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n
Why choose DTM Consulting?<\/h2>\n
Th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai nh\u1eefng nghi\u00ean c\u1ee9u t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 k\u1ef9 l\u01b0\u1ee1ng, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ee7a ch\u00fang t\u00f4i s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t v\u1ea5n \u0111\u1ec1 \u0111ang g\u1eb7p ph\u1ea3i, c\u00e1ch gi\u1ea3i quy\u1ebft ra sao v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m,….<\/p>\n
Chuy\u00ean gia t\u01b0 v\u1ea5n t\u1ea1i DTM Consuting kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng nh\u00e0 l\u00fd thuy\u1ebft m\u00e0 l\u00e0 nh\u1eefng con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u, nhi\u1ec1u n\u0103m kinh nghi\u1ec7m tri\u1ec3n khai cho nhi\u1ec1u d\u1ef1 \u00e1n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. \u1ede h\u1ecd c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng, kinh nghi\u1ec7m v\u1ec1 t\u1eebng l\u0129nh v\u1ef1c kinh doanh,..<\/p>\n
Ngo\u00e0i ra, DTM Consulting lu\u00f4n l\u00e0m vi\u1ec7c v\u1edbi tinh th\u1ea7n h\u1ee3p t\u00e1c, \u0111\u1ed3ng h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 v\u1edbi doanh nghi\u1ec7p, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng gi\u1ea3i \u0111\u00e1p c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn chuy\u00ean m\u00f4n cho doanh nghi\u1ec7p, h\u1ed7 tr\u1ee3 \u0111\u1ea7u ra (ph\u00e2n ph\u1ed1i) \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb….<\/p>\n
- T\u0103ng th\u1ecb ph\u1ea7n<\/b><\/li>\n