{"id":12203,"date":"2020-12-07T15:21:10","date_gmt":"2020-12-07T08:21:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12203"},"modified":"2025-05-14T16:42:49","modified_gmt":"2025-05-14T09:42:49","slug":"xac-thuc-y-tuong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xac-thuc-y-tuong-kinh-doanh\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a doanh nghi\u1ec7p (c\u1eadp nh\u1eadt 2025)"},"content":{"rendered":"

Doanh nghi\u1ec7p c\u00f3 \u00fd t\u01b0\u1edfng kinh doanh nh\u01b0ng kh\u00f4ng bi\u1ebft r\u1eb1ng n\u00f3 c\u00f3 t\u1ed1t hay kh\u00f4ng?\u00a0H\u00e3y x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n ngay.<\/p>\n

1-X\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh<\/h2>\n

X\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh l\u00e0 qu\u00e1 tr\u00ecnh ki\u1ec3m tra xem li\u1ec7u \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 kh\u1ea3 thi tr\u00ean th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng \u2013 t\u1ee9c l\u00e0, li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng, c\u00f3 l\u00e3i v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch c\u00f3 l\u1ee3i nhu\u1eadn<\/strong>, v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean v\u00e0o nh\u1eefng th\u1ee9 ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3m r\u1ee7i ro n\u00e0y l\u00e0 ki\u1ec3m ch\u1ee9ng \u00fd t\u01b0\u1edfng ngay t\u1eeb \u0111\u1ea7u<\/strong>, thay v\u00ec \u0111\u1ee3i \u0111\u1ebfn khi \u0111\u00e3 \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u.<\/p>\n

Ok, nghe c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p. V\u1ea5n \u0111\u1ec1 l\u00e0 kh\u00f4ng c\u00f3 x\u00e1c nh\u1eadn s\u1edbm n\u00e0o c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o cho doanh nghi\u1ec7p r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p s\u1ebd th\u00e0nh c\u00f4ng. Doanh nghi\u1ec7p s\u1ebd bi\u1ebft n\u00f3 khi n\u00f3 x\u1ea3y ra. Tr\u01b0\u1edbc \u0111\u00e2y, doanh nghi\u1ec7p ch\u1ec9 c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i c\u1ee7a n\u00f3. V\u00e0 b\u1eb1ng c\u00e1ch x\u00e1c nh\u1eadn s\u1edbm – doanh nghi\u1ec7p s\u1ebd t\u0103ng ch\u00fang l\u00ean r\u1ea5t nhi\u1ec1u. H\u00f4m nay, DTM Consulting s\u1ebd chia s\u1ebb m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

2-L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh<\/h2>\n

T\u1eadp trung gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/h3>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 Henry Ford. M\u1ecdi ng\u01b0\u1eddi tin r\u1eb1ng c\u00f3 m\u1ed9t c\u00e2u n\u00f3i r\u1eb1ng:<\/p>\n

“N\u1ebfu nh\u01b0 Henry Ford h\u1ecfi m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n g\u00ec, \u00f4ng \u1ea5y c\u00f3 th\u1ec3 \u0111\u00e3 \u0111i nh\u00e2n gi\u1ed1ng nh\u1eefng con ng\u1ef1a ch\u1ea1y nhanh h\u01a1n, \u0103n \u00edt h\u01a1n v\u00e0 \u00edt h\u1ed7n lo\u1ea1n h\u01a1n.”<\/em><\/p>\n

(“If Henry Ford had asked people what thay wanted, he would be breeding horses that run faster, eat less, and make less mess.”)<\/em><\/p>\n

\"Henry<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng n\u00ean l\u1eafng nghe kh\u00e1ch h\u00e0ng. M\u00e0 n\u00f3 ch\u1ec9 c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng n\u00ean \u0111\u1eb7t to\u00e0n b\u1ed9 ni\u1ec1m tin v\u00e0o gi\u1ea3i ph\u00e1p m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1eb5n trong \u0111\u1ea7u.<\/p>\n

Nh\u1eefng g\u00ec Henry Ford \u0111\u00e3 l\u00e0m, v\u00e0 nh\u1eefng g\u00ec m\u00e0 m\u1ecdi th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1 \u0111\u1ed5i m\u1edbi l\u00e0m, \u0111\u00f3 l\u00e0 \u00f4ng t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec. V\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e0 giao th\u00f4ng v\u1eadn t\u1ea3i qu\u00e1 ch\u1eadm v\u00e0 qu\u00e1 \u00f4 u\u1ebf. V\u00ec v\u1eady, \u00f4ng \u0111\u00e3 t\u00ecm ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 di chuy\u1ec3n nhanh h\u01a1n v\u00e0 \u00edt l\u1ed9n x\u1ed9n h\u01a1n so v\u1edbi ng\u1ef1a.<\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng, t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i.<\/em><\/p>\n

\ud83d\udc49 B\u00e0i h\u1ecdc: \u0110\u1eebng qu\u00e1 b\u00e1m v\u00e0o nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng “mu\u1ed1n” m\u00e0 h\u00e3y t\u00ecm ra v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1<\/strong> h\u1ecd \u0111ang \u0111\u1ed1i m\u1eb7t. S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 “gi\u1ea3i ph\u00e1p” cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/blockquote>\n

X\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/h3>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p c\u1ea7n n\u00f3i chuy\u1ec7n v\u1edbi \u0111\u00fang ng\u01b0\u1eddi trong nh\u00f3m m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd<\/b>.\u00a0C\u00f3 m\u1ed9t l\u00fd thuy\u1ebft \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0s\u1ef1 lan t\u1ecfa c\u1ee7a c\u00e1c \u0111\u1ed5i m\u1edbi (Diffusion of innovations). N\u00f3 chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ea5t \u0111\u1ecbnh: nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed5i m\u1edbi, nh\u1eefng ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn s\u1edbm, \u0111a s\u1ed1 s\u1edbm, \u0111a s\u1ed1 mu\u1ed9n v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i sau.<\/p>\n

\"X\u00e1c<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 s\u1eb5n s\u00e0ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ra nh\u1eefng c\u00e1ch l\u00e0m m\u1edbi v\u00e0 th\u1eed nghi\u1ec7m nh\u1eefng \u0111i\u1ec1u n\u00e0y. Nh\u00f3m n\u00ean ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean<\/strong> l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed5i m\u1edbi \u2013 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n t\u00ecm ki\u1ebfm c\u00e1i m\u1edbi nh\u01b0 chuy\u00ean gia trong ng\u00e0nh, blogger, nh\u00e0 b\u00e1o, nh\u00e0 \u0111\u1ea7u t\u01b0. H\u1ecd d\u1ec5 ti\u1ebfp c\u1eadn, d\u1ec5 tha th\u1ee9, v\u00e0 s\u1eb5n s\u00e0ng ph\u1ea3n h\u1ed3i.<\/p>\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd, doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u n\u01a1i h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 n\u01a1i h\u1ecd th\u1ea3o lu\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c doanh nghi\u1ec7p l\u00e0m.\u00a0M\u1ed9t khi doanh nghi\u1ec7p bi\u1ebft n\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1eed t\u01b0\u01a1ng t\u00e1c.\u00a0H\u00e3y th\u1ec3 hi\u1ec7n m\u00ecnh l\u00e0 m\u1ed9t chuy\u00ean gia trong ng\u00e0nh.\u00a0Thi\u1ebft l\u1eadp quan h\u1ec7 v\u00e0 tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng xung quanh v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u s\u1ebd gi\u00fap \u00edch cho doanh nghi\u1ec7p sau n\u00e0y khi doanh nghi\u1ec7p x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.\u00a0\u0110\u1eebng ng\u1ea7n ng\u1ea1i h\u1ecfi c\u00e1c chuy\u00ean gia trong ng\u00e0nh, blogger ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1c nh\u00ecn nh\u1eadn c\u00e1ch hi\u1ec3u v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

\ud83d\udc49 H\u00e3y t\u00ecm n\u01a1i h\u1ecd xu\u1ea5t hi\u1ec7n, chia s\u1ebb, tham gia th\u1ea3o lu\u1eadn \u2013 v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7<\/strong> t\u1eeb s\u1edbm.<\/p><\/blockquote>\n

Tr\u1ea3 l\u1eddi cho 3 c\u00e2u h\u1ecfi l\u1edbn<\/h3>\n

3 c\u00e2u h\u1ecfi m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c l\u00e0:<\/p>\n