{"id":12161,"date":"2020-11-21T11:49:20","date_gmt":"2020-11-21T04:49:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12161"},"modified":"2022-10-17T10:49:48","modified_gmt":"2022-10-17T03:49:48","slug":"thiet-ke-bang-khao-sat-cho-test-concept-san-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thiet-ke-bang-khao-sat-cho-test-concept-san-pham\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf b\u1ea3ng kh\u1ea3o s\u00e1t Test Concept S\u1ea3n Ph\u1ea9m"},"content":{"rendered":"

Test concept s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng. Cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u00e2n t\u00edch c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi v\u1ec1 c\u00e1c concept ho\u1eb7c \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u00edch ho\u1eb7c kh\u00f4ng th\u00edch \u0111\u1ed1i v\u1edbi concept s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c h\u1ecfi.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd khi mu\u1ed1n thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t test cocncept s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u1eb7t m\u1ee5c ti\u00eau cho kh\u1ea3o s\u00e1t test concept s\u1ea3n ph\u1ea9m<\/h2>\n

\"M\u1ee5c<\/p>\n

Test concept s\u1ea3n ph\u1ea9m<\/a>, c\u0169ng nh\u01b0 b\u1ea5t k\u1ef3 c\u00f4ng vi\u1ec7c n\u00e0o kh\u00e1c, \u0111\u1ec1u c\u1ea7n c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi h\u1ee3p l\u00fd v\u1ec1 concept c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

N\u00f3 gi\u00fap nh\u00e0 nghi\u00ean c\u1ee9u suy ngh\u0129 v\u1ec1 m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf c\u1ee7a th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c chi ti\u1ebft, c\u00e1c th\u00f4ng tin c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan v\u00e0 thu th\u1eadp th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a v\u1ec1 quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Marketing theo SMART<\/a><\/p>\n

Thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t nh\u1ea5t qu\u00e1n<\/h2>\n

Trong m\u1ed9t b\u1ea3ng kh\u1ea3o s\u00e1t, c\u00e1c c\u00e2u h\u1ecfi c\u00f3 li\u00ean quan \u0111\u1ebfn nhau n\u00ean \u0111\u01b0\u1ee3c nh\u00f3m l\u1ea1i th\u00e0nh c\u00e1c nh\u00f3m. C\u00e1c nh\u00f3m n\u00e0y s\u1ebd gi\u00fap cho kh\u1ea3o s\u00e1t t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t quy tr\u00ecnh c\u00f3 th\u1ee9 t\u1ef1 t\u1ed1t v\u00e0 gi\u00fap ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n, tho\u1ea3i m\u00e1i h\u01a1n. Khi \u0111\u00f3, ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c trong concept s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 cung c\u1ea5p c\u00e1c th\u00f4ng tin ch\u00ednh x\u00e1c, s\u00e2u s\u1eafc, kh\u00f4ng b\u1ecb sao l\u00e3ng.<\/p>\n

Thang \u0111o Likert<\/h2>\n

Thang \u0111o Likert l\u00e0 thang \u0111\u00e1nh gi\u00e1 v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c l\u1ef1a ch\u1ecdn c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e1nh s\u1ed1 l\u1ebb, th\u01b0\u1eddng t\u1eeb n\u0103m \u0111\u1ebfn b\u1ea3y.\u00a0Nh\u00e0 nghi\u00ean c\u00fau c\u00f3 th\u1ec3 \u0111\u01b0a c\u00e1c c\u00e2u h\u1ecfi thang \u0111i\u1ec3m Likert\u00a0v\u00e0o kh\u1ea3o s\u00e1t c\u1ee7a m\u00ecnh \u0111\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd tr\u00ean thang \u0111i\u1ec3m n\u0103m ho\u1eb7c b\u1ea3y \u0111i\u1ec3m t\u1eeb \u201cr\u1ea5t \u0111\u1ed3ng \u00fd\u201d \u0111\u1ebfn \u201cr\u1ea5t kh\u00f4ng \u0111\u1ed3ng \u00fd\u201d.\u00a0Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi theo thang \u0111i\u1ec3m Likert t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf nh\u1ea5t qu\u00e1n cho cu\u1ed9c kh\u1ea3o s\u00e1t, gi\u00fap ng\u01b0\u1eddi tr\u1ea3 l\u1eddi d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

H\u01a1n n\u1eefa, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng thang \u0111o Likert s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh<\/h2>\n

H\u00ecnh \u1ea3nh s\u1ebd gi\u00fap cho \u0111\u00e1p vi\u00ean tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch tr\u1ef1c quan h\u01a1n. Th\u1eed nghi\u1ec7m logo l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh khi s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh thay v\u00ec v\u0103n b\u1ea3n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c concept kh\u00e1c nhau v\u1ec1 thi\u1ebft k\u1ebf logo c\u1ee7a m\u00ecnh cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi v\u00e0 y\u00eau c\u1ea7u h\u1ecd ch\u1ecdn logo m\u00e0 h\u1ecd th\u1ea5y th\u00edch nh\u1ea5t.<\/p>\n

C\u00e2u h\u1ecfi v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc<\/h2>\n

C\u00e1c c\u00e2u h\u1ecfi v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong b\u1ea3ng kh\u1ea3o s\u00e1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c b\u1ea3ng kh\u1ea3o s\u00e1t online khi m\u00e0 kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ai s\u1ebd tr\u1ea3 l\u1eddi b\u1ea3ng kh\u1ea3o s\u00e1t. C\u00e1c c\u00e2u h\u1ecfi nh\u00e2n kh\u1ea9u h\u1ecdc s\u1ebd gi\u00fap ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u1ea3m b\u1ea3o c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 cu\u1ed9c kh\u1ea3o s\u00e1t nh\u1eafm \u0111\u1ebfn.<\/p>\n

\"Nh\u00e2n<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn v\u1ec1 r\u1ea5t nhi\u1ec1u ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c li\u00ean quan \u0111\u1ebfn concept s\u1ea3n ph\u1ea9m. Nh\u01b0ng nh\u1edd nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng ph\u1ea3n h\u1ed3i \u0111\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb ai. V\u00e0 n\u1ebfu nh\u01b0 nh\u1eefng ph\u1ea3n h\u1ed3i \u0111\u00f3 \u0111\u1ec1u \u0111\u1ebfn t\u1eeb nh\u00f3m kh\u00f4ng ph\u1ea3i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00ec concept s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c test v\u1eabn ch\u01b0a x\u1ea3y ra v\u1ea5n \u0111\u1ec1. Nh\u1eefng d\u1eef li\u1ec7u m\u00e0 doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m ch\u1ec9 \u0111\u1ebfn t\u1eeb duy nh\u1ea5t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd x\u00e1c \u0111\u1ecbnh.<\/p>\n

Xem th\u00eam:<\/strong> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p test concept s\u1ea3n ph\u1ea9m<\/a><\/p>\n

Tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u1ea7n Thi\u1ebft k\u1ebf test concept s\u1ea3n ph\u1ea9m<\/h2>\n

\"H\u01b0\u1edbng<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng:<\/p>\n

Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/h3>\n

Test concept s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i b\u1edfi c\u00e1c c\u00f4ng ty \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. Nh\u1edd vi\u1ec7c n\u00e0y m\u00e0 c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng t\u00ednh n\u0103ng m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m m\u00e0 s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c t\u00ednh n\u0103ng hi\u1ec7n c\u00f3.<\/p>\n

Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng.<\/p>\n

Th\u1eed nghi\u1ec7m logo m\u1edbi<\/h3>\n

Logo c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng th\u01b0\u1eddng, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y v\u1ec1 doanh nghi\u1ec7p. Do \u0111\u00f3, trong khi thi\u1ebft k\u1ebf m\u1ed9t logo m\u1edbi, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i bi\u1ebft kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi thi\u1ebft k\u1ebf m\u1edbi v\u00e0 truy\u1ec1n \u0111\u1ea1t tr\u1ef1c quan th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c thi\u1ebft k\u1ebf kh\u00e1c nhau v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t logo g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p c\u1ea7n thi\u1ebft kh\u00e1c<\/h3>\n

Kh\u00f4ng ch\u1ec9 trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi hay th\u1eed nghi\u1ec7m logo m\u1edbi, test concept s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau n\u1eefa gi\u00fap cho doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u r\u1ee7i ro tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh l\u1edbn n\u00e0o.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Questionpro<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Test concept s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng. Cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u00e2n t\u00edch c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi v\u1ec1 c\u00e1c concept ho\u1eb7c \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o […]<\/p>","protected":false},"author":4,"featured_media":15282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,663],"tags":[651],"class_list":["post-12161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-bao-cao-thi-truong","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12161"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12161\/revisions"}],"predecessor-version":[{"id":15284,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12161\/revisions\/15284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15282"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}