{"id":12123,"date":"2020-11-19T14:34:10","date_gmt":"2020-11-19T07:34:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12123"},"modified":"2020-11-21T11:50:01","modified_gmt":"2020-11-21T04:50:01","slug":"cong-ty-nghien-cuu-marketing-b2b-tai-ha-noi-va-tp-hcm","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cong-ty-nghien-cuu-marketing-b2b-tai-ha-noi-va-tp-hcm\/","title":{"rendered":"C\u00f4ng ty nghi\u00ean c\u1ee9u marketing B2B t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM"},"content":{"rendered":"<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf th\u00ec c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u marketing B2B c\u00f3 l\u1ebd v\u1eabn c\u00f2n xa l\u1ea1 b\u1edfi th\u00f4ng th\u01b0\u1eddng chi ph\u00ed \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n marketing th\u01b0\u1eddng kh\u00e1 cao.<\/p>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c r\u00e0o c\u1ea3n \u0111\u00f3, DTM Consulting l\u00e0 c\u00f4ng ty \u0111i\u1ec3n h\u00ecnh cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 t\u01b0 v\u1ea5n marketing v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi chi ph\u00ed ph\u00f9 h\u1ee3p cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n<p>N\u1ebfu nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng hay c\u1ea7n th\u00f4ng tin \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 c\u00f3 nhu c\u1ea7u thu\u00ea ngo\u00e0i c\u00e1c <strong>c\u00f4ng ty nghi\u00ean c\u1ee9u marketing t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM<\/strong> th\u00ec d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng th\u00f4ng tin v\u00f4 c\u00f9ng h\u1eefu \u00edch.<\/p>\n<h2>Nghi\u00ean c\u1ee9u marketing B2B<\/h2>\n<p>Ki\u1ebfn th\u1ee9c l\u00e0 s\u1ee9c ma\u0323nh. Trong marketing B2B, ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u1ebfn t\u1eeb nghi\u00ean c\u1ee9u mang l\u1ea1i c\u00e1i nh\u00ecn s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Tuy nhi\u00ean, m\u1ed7i nghi\u00ean c\u1ee9u c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c nhau v\u00e0 \u0111em l\u1ea1i c\u00e1c ki\u1ebfn th\u1ee9c kh\u00e1c nhau cho doanh nghi\u1ec7p.<\/p>\n<h3>C\u00f4ng ty B2B c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 kh\u00e1c bi\u1ec7t<\/h3>\n<p>C\u00e1c c\u00f4ng ty B2B ho\u1ea1t \u0111\u1ed9ng v\u1edbi chu k\u1ef3 b\u00e1n h\u00e0ng, nh\u1ecbp \u0111\u1ed9 marketing, th\u00e1ch th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 r\u1ea5t kh\u00e1c so v\u1edbi c\u00e1c c\u00f4ng ty B2C.<\/p>\n<p>C\u00e1c doanh nghi\u1ec7p kinh doanh B2B th\u00e0nh c\u00f4ng ph\u1ea3i c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau B2B, c\u00e1c k\u00eanh, ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ng\u00e0nh.<\/p>\n<h3>Nghi\u00ean c\u1ee9u marketing c\u00f3 \u00edch nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tung ra s\u1ea3n ph\u1ea9m, c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi (ho\u1eb7c l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u), nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 v\u00f4 gi\u00e1 trong vi\u1ec7c hi\u1ec3u nhu c\u1ea7u, th\u00e1ch th\u1ee9c v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. Doanh nghi\u1ec7p c\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh, th\u00ec doanh nghi\u1ec7p c\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n<p>C\u00e1c c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 x\u00e1c nh\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1eabn ho\u1ea1t \u0111\u1ed9ng nh\u01b0 h\u1ecd ngh\u0129, ph\u00e1t hi\u1ec7n b\u1ea5t k\u1ef3 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0o trong nh\u1eadn th\u1ee9c ho\u1eb7c ph\u00e1t hi\u1ec7n ra c\u00e1c d\u1ea5u hi\u1ec7u ban \u0111\u1ea7u v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng ti\u00eau c\u1ef1c, s\u1ef1 x\u00e2m nh\u1eadp c\u1ea1nh tranh ho\u1eb7c s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00f4ng vi\u1ec7c x\u00e1c nh\u1eadn (ki\u1ec3m tra) th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n nh\u1eefng g\u00ec n\u00f3 th\u1ec3 hi\u1ec7n, gi\u00e1n ti\u1ebfp mang l\u1ea1i l\u1ee3i nhu\u1eadn. Ngay c\u1ea3 khi m\u1ed9t c\u00f4ng ty tin r\u1eb1ng h\u1ecd hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd xuy\u00ean su\u1ed1t, th\u00f4ng tin chi ti\u1ebft thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u t\u1ed1t c\u00f3 th\u1ec3 kh\u01a1i d\u1eady nh\u1eefng \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 marketing s\u00e1ng t\u1ea1o &#8211; ch\u00fang c\u00f3 th\u1ec3 ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1.<\/p>\n<h3>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong nghi\u00ean c\u1ee9u marketing B2B<\/h3>\n<h4>Qualitative Researching<\/h4>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c, bao g\u1ed3m ph\u1ecfng v\u1ea5n, \u0111\u00e1nh gi\u00e1 v\u00e0 quan s\u00e1t th\u1ef1c \u0111\u1ecba. Khi th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u quan \u0111i\u1ec3m kh\u00e1c nhau t\u1eeb nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 hi\u1ec7n nay kh\u00f4ng c\u00f2n d\u00f9ng n\u1eefa th\u01b0\u1eddng b\u1ecb b\u1ecf qua, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin c\u1ef1c k\u1ef3 \u0111\u00e1ng gi\u00e1. Kh\u00e1ch h\u00e0ng c\u0169 r\u1eddi b\u1ecf doanh nghi\u1ec7p \u0111\u00e3 t\u1eebng cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho h\u1ecd v\u00e0 h\u1ecd th\u01b0\u1eddng s\u1eb5n s\u00e0ng cho b\u1ea1n bi\u1ebft l\u00fd do t\u1ea1i sao h\u1ecd ch\u1ecdn kh\u00f4ng kinh doanh v\u1edbi doanh nghi\u1ec7p n\u1eefa. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn ra r\u1eb1ng ch\u1ec9 c\u1ea7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i c\u1ee5 th\u1ec3, kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n s\u00e0ng ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p.<\/p>\n<p>Ph\u1ecfng v\u1ea5n n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng. C\u00e1c cu\u1ed9c ki\u1ec3m to\u00e1n t\u1eadp trung v\u00e0o b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o, t\u1eeb ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn quan h\u1ec7 c\u00f4ng ch\u00fang, tin nh\u1eafn, t\u00e0i s\u1ea3n th\u1ebf ch\u1ea5p v\u00e0 trang web. Ch\u00fang l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u01b0a v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 \u0111ang \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0m r\u00f5 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n trong m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/p>\n<h4>Quantitative Researching<\/h4>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0a ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc d\u1ef1a tr\u00ean nh\u1eefng con s\u1ed1. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh \u0111ang \u0111i \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 c\u00f2n nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n. M\u1eb7t kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u00e0nh c\u1ee7a b\u1ea1n \u0111ang b\u00e0n t\u00e1n v\u1ec1 Ch\u1ee7 \u0111\u1ec1 A khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn Ch\u1ee7 \u0111\u1ec1 B. Ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c, nh\u01b0ng n\u00f3 \u0111\u1ec1u c\u00f3 l\u1ee3i v\u00ec n\u00f3 cung c\u1ea5p c\u00e1c th\u00f4ng tin gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n<p>Tuy nhi\u00ean th\u00ec nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u marketing B2C m\u00e0 \u00edt khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong B2B.<\/p>\n<h2>D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B<\/h2>\n<p>DTM Consulting tin r\u1eb1ng nghi\u00ean c\u1ee9u l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng. Ch\u00fang t\u00f4i k\u1ebft h\u1ee3p chuy\u00ean m\u00f4n s\u00e2u trong vi\u1ec7c ph\u00e1t tri\u1ec3n kh\u1ea3o s\u00e1t, k\u1ef9 thu\u1eadt ph\u1ecfng v\u1ea5n v\u00e0 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u v\u1edbi ph\u00e2n t\u00edch to\u00e0n di\u1ec7n v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u00e0nh c\u00f4ng \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1t nh\u1ea5t.<\/p>\n<p>Ch\u00fang t\u00f4i cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m c\u1ea3 \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng:<\/p>\n<ul>\n<li>Ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n<\/li>\n<li>Ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung<\/li>\n<li>Kh\u1ea3o s\u00e1t<\/li>\n<li>B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n c\u00f3 &#8216;Social listening&#8217; \u0111\u1ec3 t\u00ecm hi\u1ec3u danh ti\u1ebfng c\u1ee7a c\u00f4ng ty tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n<p>Kh\u00f4ng ch\u1ec9 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, DTM Consulting c\u00f2n t\u01b0 v\u1ea5n marketing, t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p sau m\u1ed7i d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/p>\n<h2>C\u00f4ng ty nghi\u00ean c\u1ee9u marketing B2B t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM?<\/h2>\n<p>Kh\u00f4ng ch\u1ec9 t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, m\u00e0 bao g\u1ed3m c\u1ea3 c\u00e1c th\u00e0nh ph\u1ed1 hay t\u1ec9nh th\u00e0nh kh\u00e1c, DTM Consulting \u0111\u1ec1u c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n marketing cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 tham kh\u1ea3o <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><strong>T\u1ea0I \u0110\u00c2Y<\/strong><\/a>.<\/p>\n<p>Ho\u1eb7c <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><strong>Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/strong><\/a> \u0111\u1ec3 \u0111\u1eb7t l\u1ecbch trao \u0111\u1ed5i v\u1edbi chuy\u00ean gia ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u1ec1 v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf th\u00ec c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u marketing B2B c\u00f3 l\u1ebd v\u1eabn c\u00f2n xa l\u1ea1 b\u1edfi th\u00f4ng th\u01b0\u1eddng chi ph\u00ed \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n marketing th\u01b0\u1eddng kh\u00e1 cao. Hi\u1ec3u \u0111\u01b0\u1ee3c r\u00e0o c\u1ea3n \u0111\u00f3, DTM Consulting l\u00e0 c\u00f4ng ty \u0111i\u1ec3n h\u00ecnh cung c\u1ea5p [&hellip;]<\/p>","protected":false},"author":4,"featured_media":12182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-12123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12123"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12123\/revisions"}],"predecessor-version":[{"id":12144,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12123\/revisions\/12144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12182"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}