{"id":12117,"date":"2020-11-16T16:17:29","date_gmt":"2020-11-16T09:17:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12117"},"modified":"2020-11-21T11:49:51","modified_gmt":"2020-11-21T04:49:51","slug":"nghien-cuu-thi-truong-lap-ke-hoach","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-lap-ke-hoach\/","title":{"rendered":"Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh cho doanh nghi\u1ec7p"},"content":{"rendered":"<p>\u0110i\u1ec1u c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch kinh doanh n\u00e0o l\u00e0 l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u1ea7u v\u00e0o \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1eefu \u00edch. V\u1edbi nh\u1eefng th\u00f4ng tin c\u00f3 \u00edch, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng h\u01b0\u1edbng ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd cho t\u01b0\u01a1ng lai.<\/p>\n<p>Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u1ea7n thi\u1ebft cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a m\u00ecnh, v\u00e0 c\u00f3 \u00edch \u0111\u1eb7c bi\u1ec7t cho c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n t\u1ea7m nh\u00ecn xa nh\u01b0 k\u1ebf ho\u1ea1ch kinh doanh 5 n\u0103m, k\u1ebf ho\u1ea1ch n\u0103m,&#8230;<\/p>\n<h2>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9404\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager.jpg\" alt=\"th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"848\" height=\"477\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager.jpg 848w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-133x75.jpg 133w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><em>\u201c<a title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p \u2013 L\u1ee3i \u00edch \u2013 C\u00e1ch l\u00e0m \u2013 D\u1ecbch v\u1ee5\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">Market and Customer Research<\/a> l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. Nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng, \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u1ee7a to\u00e0n ng\u00e0nh ho\u1eb7c nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i.\u201d<\/em><\/p>\n<h3>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng mang l\u1ea1i g\u00ec?<\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00ecm hi\u1ec3u l\u00fd do ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. N\u00f3 nghi\u00ean c\u1ee9u nh\u1eefng th\u1ee9 nh\u01b0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, bao g\u1ed3m c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, x\u00e3 h\u1ed9i v\u00e0 c\u00e1 nh\u00e2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi \u0111\u00f3.<\/p>\n<h3>Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p<\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 chia l\u00e0m nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p v\u00e0 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p.<\/p>\n<p>Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p nghi\u00ean c\u1ee9u tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng, trong khi nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p nghi\u00ean c\u1ee9u th\u00f4ng tin m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n<p>Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 l\u00e0 ph\u1ecfng v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c th\u0103m d\u00f2 \u00fd ki\u1ebfn \u200b\u200btr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c th\u00e0nh vi\u00ean \u0111\u01b0\u1ee3c ch\u1ecdn ng\u1eabu nhi\u00ean c\u1ee7a nh\u00f3m m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u h\u1ed3 s\u01a1 b\u00e1n h\u00e0ng c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u cho nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p.<\/p>\n<p>Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean c\u00e1c trang web c\u1ee7a nhi\u1ec1u t\u1ed5 ch\u1ee9c kh\u00e1c ho\u1eb7c c\u00e1c blog vi\u1ebft v\u1ec1 ng\u00e0nh h\u00e0ng c\u1ee7a doanh nghi\u00eajpp.<\/p>\n<p>\u0110\u1ed1i v\u1edbi vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t trong hai lo\u1ea1i nghi\u00ean c\u1ee9u ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai.<\/p>\n<p>T\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 <a title=\"Chi ti\u1ebft c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/#Phuong_phap_nghien_cuu_thi_truong\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n<h2>Th\u00f4ng tin thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8372 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys.jpg\" alt=\"d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"811\" height=\"448\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys.jpg 811w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-300x166.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-768x424.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-260x144.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-136x75.jpg 136w\" data-sizes=\"(max-width: 811px) 100vw, 811px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 811px; --smush-placeholder-aspect-ratio: 811\/448;\" \/><\/p>\n<p>C\u00e1c th\u00f4ng tin m\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u1ed1 g\u1eafng thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m:<\/p>\n<h3>Kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai?<\/h3>\n<p>M\u00f4 t\u1ea3 h\u1ecd v\u1ec1 \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp, l\u1ed1i s\u1ed1ng, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, v.v.<\/p>\n<h3>Kh\u00e1ch h\u00e0ng mua g\u00ec?<\/h3>\n<p>M\u00f4 t\u1ea3 th\u00f3i quen mua h\u00e0ng c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3ng h\u1ecd mua, c\u00e1c nh\u00e0 cung c\u1ea5p \u01b0a th\u00edch c\u1ee7a h\u1ecd, c\u00e1c t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 m\u1ee9c gi\u00e1 ch\u1ee7 y\u1ebfu.<\/p>\n<h3>T\u1ea1i sao kh\u00e1ch h\u00e0ng mua?<\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f4ng d\u1ec5 d\u00e0ng, c\u1ed1 g\u1eafng \u0111i s\u00e2u v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u00ecm hi\u1ec3u <a title=\"Customer Insight l\u00e0 g\u00ec? C\u00e1ch t\u00ecm Insight kh\u00e1ch h\u00e0ng\" href=\"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Insights<\/a> c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y s\u1ebd c\u1ea7n k\u1ef9 thu\u1eadt v\u00e0 s\u1ef1 nh\u1ea1y c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ph\u00e2n t\u00edch d\u1eef li\u1ec7u. C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng d\u1ee5ng c\u1ee7a n\u00f3. Ng\u01b0\u1eddi mua d\u1ee5ng c\u1ee5 n\u1ea5u \u0103n c\u00f3 th\u1ec3 mua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 b\u1ec1 m\u1eb7t ch\u1ed1ng d\u00ednh hi\u1ec7u qu\u1ea3 nh\u1ea5t ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m cung c\u1ea5p nhi\u1ec1u ch\u1ea3o nh\u1ea5t trong m\u1ed9t g\u00f3i v\u1edbi s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 m\u00e0u s\u1eafc trang tr\u00ed nh\u1ea5t.<\/p>\n<h3>\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua?<\/h3>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ra \u0111i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng, nh\u01b0ng doanh nghi\u1ec7p th\u00f4ng tin chi ti\u1ebft c\u00f3 s\u1eb5n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed9ng c\u01a1 mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng&#8230; \u0111\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ra l\u00fd do th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng mua h\u00e0ng. Khai th\u00e1c c\u00e1c ngu\u1ed3n th\u00f4ng tin \u0111\u1ec3 cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e0ng nhi\u1ec1u c\u00e2u h\u1ecfi c\u00e0ng t\u1ed1t s\u1ebd l\u00e0m cho k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p thuy\u1ebft ph\u1ee5c h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng cao h\u01a1n.<\/p>\n<h3>C\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c c\u00f4ng ty s\u1ebd b\u00e1n cho b\u1ea1n m\u1ecdi th\u1ee9, t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u trong ng\u00e0nh \u0111\u1ebfn b\u00e1o c\u00e1o t\u00edn d\u1ee5ng v\u1ec1 c\u00e1c c\u00f4ng ty ri\u00eang l\u1ebb. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng kh\u00f4ng h\u1ec1 r\u1ebb. N\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn chuy\u00ean m\u00f4n, nh\u00e2n l\u1ef1c v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n nghi\u00ean c\u1ee9u v\u1eefng ch\u1eafc. C\u00e1c c\u00f4ng ty l\u1edbn th\u01b0\u1eddng chi h\u00e0ng ch\u1ee5c ngh\u00ecn \u0111\u00f4 la \u0111\u1ec3 nghi\u00ean c\u1ee9u nh\u1eefng th\u1ee9 m\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd quy\u1ebft \u0111\u1ecbnh r\u1eb1ng h\u1ecd kh\u00f4ng quan t\u00e2m.<\/p>\n<p>Ch\u00ednh v\u00ec l\u00fd do v\u1eady c\u00e1c c\u00f4ng ty nh\u1ecf c\u1ea7n t\u00ecm m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 b\u1ecf ra m\u1ed9t chi ph\u00ed qu\u00e1 l\u1edbn. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm ra nhi\u1ec1u th\u00f4ng tin c\u00f3 \u00edch. Tuy nhi\u00ean v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh \u00fd ngh\u0129a c\u1ee7a d\u1eef li\u1ec7u \u0111\u00f3 th\u00ec kh\u00f4ng ph\u1ea3i b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n<p>Ch\u00fang t\u00f4i, DTM Consulting \u0111em \u0111\u1ebfn gi\u1ea3i ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, ph\u1ea3i ch\u0103ng cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. H\u00e3y xem <a title=\"D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> ho\u1eb7c <a title=\"Contact\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n<h2>T\u00ecm hi\u1ec3u vi\u1ec7c kinh doanh trong ng\u00e0nh<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10358 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi.jpg\" alt=\"D\u1eef li\u1ec7u nghi\u00ean c\u1ee9u\" width=\"800\" height=\"371\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-300x139.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-768x356.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-260x121.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-50x23.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-tich-du-lieu-la-gi-150x70.jpg 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/371;\" \/><\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n t\u00ecm hi\u1ec3u trong ng\u00e0nh kinh doanh c\u1ee7a m\u00ecnh th\u00f4ng qua xem x\u00e9t v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c doanh nghi\u1ec7p kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p n\u00ean xem x\u00e9t khi th\u1ef1c hi\u1ec7n t\u00ecm hi\u1ec3u v\u00e0 so s\u00e1nh:<\/p>\n<ul>\n<li>C\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng<\/li>\n<li>C\u00e1c doanh nghi\u1ec7p c\u00f9ng kinh doanh tr\u00ean m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd<\/li>\n<li>C\u00e1c doanh nghi\u1ec7p c\u00f3 c\u01a1 c\u1ea5u s\u1edf h\u1eefu gi\u1ed1ng nhau<\/li>\n<li>C\u00e1c doanh nghi\u1ec7p m\u1edbi, ho\u1eb7c t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi<\/li>\n<\/ul>\n<p>Nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp t\u1eeb \u0111\u00e2y kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 kinh doanh, th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c&#8230; m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u00ecm ra c\u00e1c h\u00f2a nh\u1eadp v\u00e0 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng t\u1ed1t h\u01a1n.<\/p>\n<h2>Chu\u1ea9n b\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p n\u00ean tham kh\u1ea3o nh\u1eefng b\u01b0\u1edbc sau \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f4n ngoan:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng: Nghi\u00ean c\u1ee9u c\u00e0ng t\u1eadp trung th\u00ec c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb.<\/li>\n<li>\u01afu ti\u00ean c\u00e1c m\u1ee5c ti\u00eau c\u1ea7n thi\u1ebft: Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 nghi\u00ean c\u1ee9u m\u1ecdi th\u1ee9. V\u00ec v\u1eady c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t.<\/li>\n<li>Xem x\u00e9t c\u00e1c l\u1ef1a ch\u1ecdn nghi\u00ean c\u1ee9u \u00edt t\u1ed1n k\u00e9m: N\u1ebfu b\u1ea1n l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, kh\u00f4ng th\u1ec3 chi tr\u1ea3 h\u00e0ng t\u1ef7 \u0111\u1ed3ng cho c\u00f4ng ty l\u1edbn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Th\u00ec ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a DTM Consulting &#8211; <a title=\"D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00ecm hi\u1ec3u ngay<\/a>.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c th\u00f4ng tin gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p c\u00f3 t\u1ea7m nh\u00ecn t\u01b0\u01a1ng lai v\u00e0 l\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n<p>Ngu\u1ed3n: <a title=\"The Best Ways to Do Market Research for Your Business Plan\" href=\"https:\/\/www.entrepreneur.com\/article\/241080\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Entrepreneur<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110i\u1ec1u c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch kinh doanh n\u00e0o l\u00e0 l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u1ea7u v\u00e0o \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1eefu \u00edch. V\u1edbi nh\u1eefng th\u00f4ng tin c\u00f3 \u00edch, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng h\u01b0\u1edbng ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd cho t\u01b0\u01a1ng lai. Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb [&hellip;]<\/p>","protected":false},"author":4,"featured_media":12181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-12117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12117"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12117\/revisions"}],"predecessor-version":[{"id":12119,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12117\/revisions\/12119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12181"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}