{"id":12069,"date":"2020-11-11T15:16:36","date_gmt":"2020-11-11T08:16:36","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=12069"},"modified":"2020-12-21T15:51:40","modified_gmt":"2020-12-21T08:51:40","slug":"market-size-quy-mo-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/market-size-quy-mo-thi-truong\/","title":{"rendered":"Market size &#8211; Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? C\u00e1ch t\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"<p>Market size hay quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 c\u1ea7n thi\u1ebft cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 marketing cho m\u1ecdi doanh nghi\u1ec7p, cho d\u00f9 \u0111\u00f3 l\u00e0 SMEs hay c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c startups c\u1ea7n \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 marketing \u0111\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. M\u1eb7c d\u00f9 tri\u1ebft l\u00fd \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 kh\u00e1c nhau, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec1u mu\u1ed1n bi\u1ebft r\u1eb1ng h\u1ecd \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 quy m\u00f4 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u1edbn.<\/p>\n<h2><strong>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (market size) l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (market size) l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng t\u1ed1i \u0111a m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng trong su\u1ed1t m\u1ed9t n\u0103m.<\/p>\n<p>Th\u1eadt tuy\u1ec7t v\u1eddi n\u1ebfu bi\u1ebft quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi tung ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c ng\u00e0nh kinh doanh m\u1edbi, v\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u c\u1ea7n ph\u1ea3i b\u1ecf ra chi ph\u00ed l\u00e0 bao nhi\u00eau, l\u1ee3i nhu\u1eadn thu v\u1ec1 ra sao,&#8230;.\u00a0 M\u1ed9t kh\u00e1i ni\u1ec7m li\u00ean quan l\u00e0 th\u1ecb ph\u1ea7n, d\u00f9ng \u0111\u1ec3 ch\u1ec9 t\u1ed5ng ph\u1ea7n th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Ngay c\u1ea3 khi doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u00ec vi\u1ec7c hi\u1ec3u <a title=\"Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? C\u00e1ch t\u00ednh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/nhu-cau-thi-truong-la-gi-phuong-phap-du-bao-nhu-cau-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/a> l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho m\u1ed9t lo\u1ea1t c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau, trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0:<\/p>\n<ul>\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (m\u1edbi)<\/li>\n<li>H\u1ee3p t\u00e1c\u00a0v\u00e0\u00a0ph\u00e2n ph\u1ed1i<\/li>\n<li>Thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c k\u1ef9 n\u0103ng quan tr\u1ecdng c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n<\/ul>\n<h2><strong>Ph\u01b0\u01a1ng ph\u00e1p t\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (market size)<\/strong><\/h2>\n<p>C\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (market size): t\u1eeb tr\u00ean xu\u1ed1ng v\u00e0 t\u1eeb d\u01b0\u1edbi l\u00ean.<\/p>\n<p>M\u1eb7c d\u00f9 ph\u01b0\u01a1ng ph\u00e1p t\u1eeb tr\u00ean xu\u1ed1ng r\u1ea5t \u0111\u01a1n gi\u1ea3n, nh\u01b0ng th\u01b0\u1eddng kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00e0 qu\u00e1 l\u1ea1c quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng, trong khi \u0111\u00f3 th\u1ef1c t\u1ebf kh\u00f4ng \u0111\u01b0\u1ee3c &#8220;ho\u00e0n h\u1ea3o&#8221; nh\u01b0 v\u1eady. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y xem x\u00e9t quy m\u00f4 th\u1ecb tr\u01b0\u1eddng &#8220;c\u00f3 li\u00ean quan&#8221; cho s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) c\u1ee7a c\u00f4ng ty, sau \u0111\u00f3 \u01b0\u1edbc t\u00ednh l\u1ee3i nhu\u1eadn m\u00e0 doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-7559 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-300x172.jpg\" alt=\"Quy tr\u00ecnh marketing\" width=\"300\" height=\"172\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-300x172.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-768x441.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-1024x588.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-600x345.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-254x146.jpg 254w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-131x75.jpg 131w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>V\u00ed d\u1ee5: h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i li\u1ec7u h\u1ecdc t\u1eadp cho c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc t\u1ea1i Vi\u1ec7t Nam. Th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y t\u1ea1i Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 6.000 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc ph\u00f9 h\u1ee3p. \u01af\u1edbc l\u01b0\u1ee3ng m\u1ee9c \u0111\u1ed9 sinh vi\u00ean m\u1ed7i kh\u00f3a t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c doanh thu trung b\u00ecnh 1 tr\u01b0\u1eddng h\u1ecdc n\u1ebfu h\u1ecd s\u1eed d\u1ee5ng g\u00f3i d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty v\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 c\u1ea7n b\u1ecf ra l\u00e0 bao nhi\u00eau,&#8230;<\/p>\n<p>Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 v\u00f4 c\u00f9ng l\u1ea1c quan v\u00e0 kh\u00f4ng th\u1ef1c t\u1ebf. Kh\u00f4ng ph\u1ea3i tr\u01b0\u1eddng h\u1ecdc n\u00e0o c\u0169ng c\u1ea7n h\u1ec7 th\u1ed1ng n\u00e0y v\u00e0 ho\u1eb7c h\u1ecd kh\u00f4ng s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n nh\u01b0 gi\u1ea3 thuy\u1ebft l\u00fd t\u01b0\u1edfng m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n. C\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb tr\u00ean xu\u1ed1ng cung c\u1ea5p\u00a0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c doanh nghi\u1ec7p qu\u00e1 l\u1ea1c quan v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f4ng th\u1ec3 l\u00fac n\u00e0o c\u0169ng d\u1ef1a v\u00e0o \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn.<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p t\u1eeb d\u01b0\u1edbi l\u00ean s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, b\u1edfi v\u00ec doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c d\u1ef1 b\u00e1o v\u00e0 xu h\u01b0\u1edbng t\u1ed5ng qu\u00e1t. Tuy nhi\u00ean, ch\u1ee7 doanh nghi\u1ec7p ho\u1eb7c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y t\u1eadp trung v\u00e0o s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u1eeb d\u01b0\u1edbi l\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2>C\u00e1ch x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/h2>\n<h3>Hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea7n l\u00e0m g\u00ec<\/h3>\n<p>\u0110\u1ea7u ti\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 hi\u1ec3u r\u00f5 r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty s\u1ebd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb ti\u1ec1m n\u0103ng m\u00e0 s\u1ea3n ph\u1ea9m t\u1ea1o ra cho h\u1ecd.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng m\u00e0 nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p b\u1ecf qua, v\u00ec h\u1ecd r\u1ea5t h\u00e0o h\u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng ngh\u0129 v\u1ec1 c\u00e1ch n\u00f3 mang l\u1ea1i l\u1ee3i \u00edch, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>T\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ecdn v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft tr\u01b0\u1edbc.<\/p>\n<h3>B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n<p>M\u1ecdi doanh nghi\u1ec7p hay startups giai \u0111o\u1ea1n \u0111\u1ea7u ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft c\u1ee7a h\u1ecd l\u00e0 g\u00ec. V\u00ec v\u1eady, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u00e0 l\u00e3nh \u0111\u1ea1o ho\u1eb7c ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n:<\/p>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai.<\/li>\n<li>X\u00e2y d\u1ef1ng <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona)<\/a> v\u00e0 h\u00e0nh tr\u00ecnh mua c\u1ee7a kh\u00e1ch h\u00e0ng (customer journey)<\/li>\n<\/ol>\n<p>V\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i d\u00e0nh \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u00fang b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean n\u00e0y.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-cach-tao-ban-do-hanh-trinh-nguoi-dung-user-journey-map\/\">H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng (user journey map)<\/a><\/p>\n<h3>B\u01b0\u1edbc 2. \u01af\u1edbc t\u00ednh s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n<p>\u01af\u1edbc t\u00ednh t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean th\u1ecb tr\u01b0\u1eddng \u2014 c\u00e1c c\u00f4ng ty c\u00f3 h\u1ed3 s\u01a1 t\u01b0\u01a1ng t\u1ef1 v\u1edbi h\u1ed3 s\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p chu\u1ea9n b\u1ecb kinh doanh s\u1ea3n ph\u1ea9m m\u1edbi li\u00ean quan \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng b\u00e1n l\u1ebb ph\u1ed5 bi\u1ebfn ph\u1ea1m vi tr\u00ean c\u1ea3 n\u01b0\u1edbc ho\u1eb7c khu v\u1ef1c ch\u00e2u \u00c1 th\u00ec s\u1ebd c\u00f3 c\u00e1c lo\u1ea1i b\u00e1o c\u00e1o t\u1ed5ng quan t\u1eeb c\u00e1c \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean bi\u1ec7t, th\u1ed1ng k\u00ea t\u1eeb ch\u00ednh ph\u1ee7, c\u00e1c lo\u1ea1i s\u00e1ch tr\u1eafng,&#8230; Tuy nhi\u00ean n\u1ebfu s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 quy m\u00f4 nh\u1ecf h\u01a1n nh\u01b0 m\u1ed9t s\u1ed1 khu v\u1ef1c, c\u00e1c t\u1ec9nh, th\u00e0nh ph\u1ed1 th\u00ec vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1eeb th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u00e0 chu\u1ea9n x\u00e1c s\u1ebd c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n, c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean bi\u1ec7t,..<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6584 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Marketing-target-customer-300x200.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c marketing\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Marketing-target-customer-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Marketing-target-customer-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Marketing-target-customer-600x400.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Marketing-target-customer-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Marketing-target-customer-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Marketing-target-customer-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Marketing-target-customer.jpg 900w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/p>\n<h4>S\u1eed d\u1ee5ng Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1edbi<\/h4>\n<p>R\u00f5 r\u00e0ng, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ec1u mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. V\u00ec v\u1eady, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u01b0\u1edbc t\u00ednh l\u00e3i su\u1ea5t th\u1ef1c t\u1ebf.<\/p>\n<p>M\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1eafm \u0111\u1ebfn c\u00f9ng m\u1ed9t nh\u00f3m ng\u01b0\u1eddi mua.\u00a0Th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd l\u00e0 g\u00ec?\u00a0V\u00e0 doanh s\u1ed1 h\u00e0ng n\u0103m c\u1ee7a h\u1ecd cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 l\u00e0 bao nhi\u00eau?<\/p>\n<p>N\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung \u0111\u1ed9c quy\u1ec1n v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 doanh nghi\u1ec7p \u01b0\u1edbc t\u00ednh t\u1ed1t v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, h\u1ea7u nh\u01b0 kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c ngu\u1ed3n th\u00f4ng tin n\u00e0y n\u1ebfu h\u1ecd c\u0169ng t\u1eadp trung v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c ho\u1eb7c n\u1ebfu h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c nh\u00f3m kinh doanh l\u1edbn h\u01a1n.<\/p>\n<p>M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 quan t\u00e2m l\u00e0 th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n (IDI), ph\u1ecfng v\u1ea5n nh\u00f3m (FGI) v\u00e0 kh\u1ea3o s\u00e1t (survey).<\/p>\n<p>V\u00ed d\u1ee5: Gi\u1ea3 s\u1eed trong s\u1ed1 6.000 tr\u01b0\u1eddng h\u1ecdc tr\u00ean to\u00e0n qu\u1ed1c, s\u1ed1 l\u01b0\u1ee3ng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 2.000 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc<\/p>\n<p><strong>Tham kh\u1ea3o: <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n marketing cho SMEs, startups v\u1edbi chi ph\u00ed ch\u1ec9 t\u1eeb 20.0000vnd<\/a><\/strong><\/p>\n<h2>B\u01b0\u1edbc 3. X\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp<\/h2>\n<p>Vi\u1ec7c tinh ch\u1ec9nh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch gi\u1ea3 \u0111\u1ecbnh t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp (penetration rate) cho danh m\u1ee5c s\u1ea3n ph\u1ea9m chu\u1ea9n b\u1ecb ra m\u1eaft. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng c\u1ee7a b\u1ea3n ch\u1ea5t s\u1ea3n ph\u1ea9m. Gi\u1ea3 s\u1eed m\u1ed9t t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp cao n\u1ebfu danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u00e0 quan tr\u1ecdng ho\u1eb7c \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u th\u00f4ng qua quy \u0111\u1ecbnh; gi\u1ea3 \u0111\u1ecbnh t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp th\u1ea5p \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee5c \u0111\u00edch chuy\u00ean bi\u1ec7t.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong>\u00a0t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp c\u1ee7a m\u00e1y t\u00ednh so v\u1edbi h\u1ec7 th\u1ed1ng th\u00f4ng minh kinh doanh:<\/p>\n<ul>\n<li><strong>M\u00e1y t\u00ednh, x\u1eed l\u00fd v\u0103n b\u1ea3n v\u00e0 internet:<\/strong>\u00a0Ng\u00e0y nay h\u1ea7u nh\u01b0 kh\u00f4ng th\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t doanh nghi\u1ec7p \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n n\u1ebfu kh\u00f4ng c\u00f3 m\u00e1y t\u00ednh c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd v\u0103n b\u1ea3n v\u00e0 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi internet.\u00a0M\u1eb7c d\u00f9 m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp c\u1ee7a ba c\u00f4ng ngh\u1ec7 n\u00e0y ch\u01b0a ho\u00e0n to\u00e0n \u0111\u1ea1t 100%, nh\u01b0ng n\u00f3 \u0111\u00e3 \u0111\u1ee7 g\u1ea7n \u0111\u1ec3 s\u1eed d\u1ee5ng gi\u1ea3 \u0111\u1ecbnh \u0111\u00f3 cho t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh.<\/li>\n<li><strong>H\u1ec7 th\u1ed1ng th\u00f4ng minh kinh doanh:<\/strong>\u00a0V\u1ec1 l\u00fd thuy\u1ebft, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c c\u00f3 h\u1ec7 th\u1ed1ng th\u00f4ng minh kinh doanh &#8211; m\u1ed9t lo\u1ea1i ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh, b\u00e1n h\u00e0ng v\u00e0 marketing, ngo\u00e0i c\u00e1c m\u1ee5c \u0111\u00edch chuy\u00ean bi\u1ec7t h\u01a1n.<br \/>\nTuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, r\u1ea5t \u00edt li\u00ean doanh c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a quy m\u00f4, k\u1ef9 n\u0103ng v\u00e0 th\u1ef1c ti\u1ec5n kinh doanh c\u1ea7n thi\u1ebft \u0111\u1ec3 bi\u1ebfn h\u1ec7 th\u1ed1ng th\u00f4ng minh kinh doanh tr\u1edf th\u00e0nh m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng gi\u00e1. th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n.\u00a0Tuy nhi\u00ean, trong khi 1% nghe c\u00f3 v\u1ebb kh\u00f4ng nhi\u1ec1u, nh\u01b0ng n\u00f3 v\u1eabn \u0111\u1ea1i di\u1ec7n cho s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c m\u00e0 m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 theo \u0111u\u1ed5i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h2>B\u01b0\u1edbc 4. T\u00ednh to\u00e1n quy m\u00f4 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng: Kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb<\/h2>\n<h3>Kh\u1ed1i l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>\u0110\u1ec3 t\u00ecm ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 (t\u1ee9c l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng), h\u00e3y nh\u00e2n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp (xem b\u01b0\u1edbc 2 v\u00e0 3 \u1edf tr\u00ean).<\/p>\n<table width=\"1169\">\n<tbody>\n<tr>\n<td width=\"417\">Kh\u1ed1i l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng = S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u00d7 T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh<\/strong> : S\u1eed d\u1ee5ng v\u00ed d\u1ee5 gi\u1ea3 t\u01b0\u1edfng c\u1ee7a ch\u00fang t\u00f4i, trong \u0111\u00f3 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 2.000 v\u00e0 t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp \u0111\u01b0\u1ee3c gi\u1ea3 \u0111\u1ecbnh l\u00e0 70%, kh\u1ed1i l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau:<\/p>\n<p>2000\u00a0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u00d7 70% = 140 tr\u01b0\u1eddng<\/p>\n<h3>Gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>\u0110\u1ec3 t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 c\u1ee7a th\u1ecb tr\u01b0\u1eddng, h\u00e3y nh\u00e2n kh\u1ed1i l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng v\u1edbi gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m (ngh\u0129a l\u00e0 k\u1ef3 v\u1ecdng v\u1ec1 gi\u00e1).<\/p>\n<table width=\"1169\">\n<tbody>\n<tr>\n<td width=\"417\">Gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng = Kh\u1ed1i l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng \u00d7 Gi\u00e1 tr\u1ecb trung b\u00ecnh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>V\u00ed d\u1ee5: gi\u1ea3 s\u1eed quy m\u00f4 doanh thu cho m\u1ed7i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc l\u00e0 300 tri\u1ec7uvnd\/n\u0103m<\/b><\/p>\n<p>140 tr\u01b0\u1eddng \u00d7 300 tri\u1ec7u VND = 42000 tri\u1ec7u VND<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"Marketing Intelligence l\u00e0 g\u00ec?\" href=\"http:\/\/dtmconsulting.vn\/en\/marketing-intelligence-system\/\" target=\"_blank\" rel=\"noopener noreferrer\">M<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;market intelligence l\u00e0 g\u00ec&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1323523,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:[null,2,16777215],&quot;12&quot;:0,&quot;15&quot;:&quot;\\&quot;Helvetica Neue\\&quot;, Helvetica, Arial, sans-serif&quot;,&quot;16&quot;:11,&quot;21&quot;:0,&quot;23&quot;:2}\">arket intelligence l\u00e0 g\u00ec?<\/span><\/a><\/p>\n<h2>5. \u00c1p d\u1ee5ng d\u1eef li\u1ec7u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>L\u00e0m theo c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 \u01b0\u1edbc t\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (gi\u00e1 tr\u1ecb) c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t khoa h\u1ecdc ch\u00ednh x\u00e1c. Tuy nhi\u00ean, c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y<\/p>\n<ul>\n<li>T\u1ea1i th\u1eddi \u0111i\u1ec3m khi \u0111\u01b0a ra \u01b0\u1edbc t\u00ednh \u0111\u1ea7u ti\u00ean, h\u00e3y ki\u1ec3m tra t\u1eebng gi\u1ea3 \u0111\u1ecbnh ban \u0111\u1ea7u khi \u0111\u01b0a ra v\u00e0 \u0111i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn n\u00f3 thay \u0111\u1ed5i. \u0110\u1ec3 t\u00ednh \u0111\u1ebfn r\u1ee7i ro thay \u0111\u1ed5i, l\u00ean k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng cho c\u00e1c tr\u01b0\u1eddng h\u1ee3p x\u1ea5u nh\u1ea5t lu\u00f4n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/li>\n<li>Theo th\u1eddi gian, h\u00e3y theo d\u00f5i \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c gi\u1ea3 thuy\u1ebft ban \u0111\u1ea7u v\u00e0 ch\u1ec9nh s\u1eeda n\u1ebfu c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 m\u1ed9t ph\u1ea7n n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed7i d\u1ef1 \u00e1n kinh doanh v\u00e0 \u0111\u1ea7u t\u01b0. M\u1ed7i doanh nh\u00e2n c\u1ea7n ph\u1ea3i bi\u1ebft th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec, c\u00f3 ti\u1ec1m n\u0103ng ra sao v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch x\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n<p style=\"text-align: right;\">Tham kh\u1ea3o: <em><a href=\"https:\/\/learn.marsdd.com\/article\/how-to-estimate-market-size-business-and-marketing-planning-for-startups\/\" target=\"_blank\" rel=\"noopener\">MaRS Startup<\/a><\/em><\/p>\n<div class=\"mars-header__menu\">\n<nav class=\"main-nav\">\n<div class=\"menu-main-menu-container\"><\/div>\n<\/nav>\n<\/div>\n<p>\u0110\u1eb7c bi\u1ec7t, trong n\u0103m 2020, nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c SMEs v\u00e0 Startups, DTM Consulting cung c\u1ea5p d\u1ecbch v\u1ee5\u00a0<strong>t\u01b0 v\u1ea5n MI\u1ec4N PH\u00cd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c<\/strong>\u00a0(chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,\u2026) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn thu\u1eadt marketing c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u01a1c\u00a0 nh\u1eb1m gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p><em><strong>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c kh\u00e2u kh\u1ea3o s\u00e1t, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u1ea3o s\u00e1t, gi\u00e1m s\u00e1t tri\u1ec3n khai, ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u2026.<\/strong><\/em><\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 b\u0103n kho\u0103n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, xin vui l\u00f2ng nh\u1eadn t\u01b0 v\u1ea5n v\u00e0 th\u00f4ng tin chi ti\u1ebft\u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">T\u1ea0I \u0110\u00c2Y<\/a>\u00a0<\/strong>\u0111\u1ec3 nh\u1eadn<\/p>\n<h3 style=\"text-align: center;\"><span id=\"NHAN_DANH_GIA_PHAN_TICH_MIEN_PHI\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">NH\u1eacN \u0110\u00c1NH GI\u00c1, PH\u00c2N T\u00cdCH MI\u1ec4N PH\u00cd<\/a><\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Market size hay quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 c\u1ea7n thi\u1ebft cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 marketing cho m\u1ecdi doanh nghi\u1ec7p, cho d\u00f9 \u0111\u00f3 l\u00e0 SMEs hay c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c startups c\u1ea7n \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 marketing \u0111\u1ec3 thu h\u00fat c\u00e1c [&hellip;]<\/p>","protected":false},"author":20,"featured_media":12082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-12069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=12069"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12069\/revisions"}],"predecessor-version":[{"id":12529,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/12069\/revisions\/12529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12082"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=12069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=12069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=12069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}