{"id":11992,"date":"2020-10-28T14:52:20","date_gmt":"2020-10-28T07:52:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11992"},"modified":"2020-10-28T14:52:20","modified_gmt":"2020-10-28T07:52:20","slug":"top-21-tools-nghien-cuu-thi-truong-tot-nhat","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/top-21-tools-nghien-cuu-thi-truong-tot-nhat\/","title":{"rendered":"Top 21 tools nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p t\u00ecm ra kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng nh\u1ea5t, gi\u00fap hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng<\/strong> t\u1ed1t nh\u1ea5t. V\u00e0 vi\u1ec7c ch\u1ecdn \u0111\u00fang c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho c\u00e1c doanh nghi\u1ec7p startups v\u00e0 doanh nghi\u1ec7p nh\u1ecf.<\/p>\n

M\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ed1t gi\u00fap d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 quy m\u00f4 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, c\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u hay th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o n\u00e0o g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 Top<\/strong> 21 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research tool)<\/strong> t\u1ed1t nh\u1ea5t doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu v\u1ec1 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

15 market research tools mi\u1ec5n ph\u00ed<\/h2>\n

1 Living Facts<\/h3>\n

Living Facts l\u00e0 m\u1ed9t trang web c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trang web c\u00f3 \u0111\u1ed3 h\u1ecda th\u00f4ng tin h\u00ecnh \u1ea3nh, video v\u00e0 c\u00e2u \u0111\u1ed1 \u0111\u1ea7y m\u00e0u s\u1eafc v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1ee9c kh\u1ecfe, c\u00f4ng vi\u1ec7c v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c v\u1ec1 cu\u1ed9c s\u1ed1ng…<\/p>\n

2 Pew Research Center<\/h3>\n

Pew Research Center c\u00f3 d\u1eef li\u1ec7u phong ph\u00fa v\u1ec1 c\u00e1c xu h\u01b0\u1edbng x\u00e3 h\u1ed9i, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, khoa h\u1ecdc v\u00e0 nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 hi\u1ec7n h\u00e0nh kh\u00e1c. \u0110\u0103ng k\u00fd l\u00e0 c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o t\u1eadp d\u1eef li\u1ec7u v\u00e0 b\u00e1o c\u00e1o v\u1edbi c\u00e1c bi\u1ec3u \u0111\u1ed3 v\u1edbi c\u00e1c b\u1ea3n ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc h\u1eefu \u00edch cho c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u Pew c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 insights kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Xem th\u00eam: Top 7 tool thu th\u1eadp insights kh\u00e1ch h\u00e0ng<\/strong><\/a><\/p>\n

3 Google Analytics<\/h3>\n

Google Analytics c\u00f3 th\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng trong khi truy c\u1eadp trang web. N\u00f3 c\u00f3 th\u1ec3 cho bi\u1ebft s\u1ea3n ph\u1ea9m n\u00e0o nhi\u1ec1u ng\u01b0\u1eddi xem nh\u01b0ng \u00edt ng\u01b0\u1eddi mua (ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i) v\u00e0 n\u00f3 c\u00f3 th\u1ec3 minh h\u1ecda nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang ph\u1ea3n h\u1ed3i v\u00e0 nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft kh\u00e1c.<\/p>\n

\"google<\/p>\n

Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng c\u0169ng nh\u01b0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n

4 Keyword Surfer<\/h3>\n

C\u00e0i \u0111\u1eb7t Keyword Surfer tr\u00ean tr\u00ecnh duy\u1ec7t Chrome v\u00e0 sau \u0111\u00f3 khi t\u00ecm ki\u1ebfm trong Google, n\u00f3 s\u1ebd hi\u1ec3n th\u1ecb l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng cho c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c nhau.\u00a0Keyword Surfer gi\u00fap doanh nghi\u1ec7p bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng c\u1ee5m t\u1eeb n\u00e0o, v\u00ec v\u1eady doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c trang tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

5 Google Trends<\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> v\u00e0 theo d\u00f5i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 theo th\u1eddi gian v\u00e0 theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.\u00a0N\u00f3 c\u0169ng gi\u00fap t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan v\u00e0 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan, \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c m\u1eabu v\u00e0 x\u00e1c \u0111\u1ecbnh thu\u1eadt ng\u1eef m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng nh\u1ea5t.<\/p>\n

6 Social Mention<\/h3>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7n nay quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 vi\u1ec7c theo s\u00e1t t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra li\u00ean quan \u0111\u1ebfn ng\u00e0nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u1edd \u0111\u00e2y v\u1eeba quan tr\u1ecdng h\u01a1n, v\u1eeba d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c trang web nh\u01b0 Social Mention cung c\u1ea5p m\u1ed9t n\u01a1i duy nh\u1ea5t \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c c\u1ee5m t\u1eeb c\u00f3 li\u00ean quan \u0111\u1ebfn b\u1ea1n.\u00a0N\u00f3 c\u0169ng cho ph\u00e9p xem nh\u1eefng g\u00ec c\u00f3 xu h\u01b0\u1edbng chung h\u01a1n v\u00e0o b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n

7 Facebook Audience Insights<\/h3>\n

Facebook Audience Insights gi\u00fap t\u00ecm hi\u1ec3u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. Insights kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng qua m\u1ed9t s\u1ed1 th\u00f4ng tin nh\u01b0 s\u1ed1 l\u01b0\u1ee3t xem trang tr\u00ean trang Facebook, ph\u1ea1m vi ti\u1ebfp c\u1eadn b\u00e0i \u0111\u0103ng, l\u01b0\u1ee3t th\u00edch trang, h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean trang,…<\/p>\n

\"T\u00ecm<\/p>\n

Ngo\u00e0i ra t\u00ednh n\u0103ng \u201cPages to Watch\u201d c\u00f3 th\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t trang c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c trang kh\u00e1c trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch t\u01b0\u01a1ng t\u1ef1.<\/p>\n

8 NFIB Economic Trends<\/h3>\n

M\u1ed7i th\u00e1ng, Li\u00ean \u0111o\u00e0n Doanh nghi\u1ec7p \u0110\u1ed9c l\u1eadp Qu\u1ed1c gia (NFIB) ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o Xu h\u01b0\u1edbng Kinh t\u1ebf Doanh nghi\u1ec7p Nh\u1ecf.\u00a0B\u00e1o c\u00e1o x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 k\u1ebf ho\u1ea1ch chi ti\u00eau c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u1ecf. NFIB Economic Trends c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ngu\u1ed3n market research<\/strong> tuy\u1ec7t v\u1eddi cho c\u00e1c c\u00f4ng ty B2B kinh doanh v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf.<\/p>\n

>> Xem th\u00eam: [B\u00c1O C\u00c1O] H\u00e0nh vi chia s\u1ebb th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u00ean Facebook c\u1ee7a gi\u1edbi tr\u1ebb Vi\u1ec7t Nam \u2013 Download PDF<\/strong><\/a><\/p>\n

9 Yelp<\/h3>\n

Yelp \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1ea1i \u0111\u00e2y doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng th\u00edch g\u00ec \u1edf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch \u1edf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 thay \u0111\u1ed5i nh\u1eb1m tr\u00e1nh nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

10 Market Data Websites: BizStats<\/h3>\n

BizStats l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn cho ph\u00e9p l\u1ecdc th\u00f4ng tin t\u00e0i ch\u00ednh c\u1ee7a m\u1ecdi ng\u00e0nh, cung c\u1ea5p th\u00f4ng tin v\u1ec1 chi ti\u00eau h\u00e0ng n\u0103m c\u0169ng nh\u01b0 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc kh\u00e1c v\u1ec1 marketing cho c\u00e1c c\u00f4ng ty.<\/p>\n

11 TripAdvisor<\/h3>\n

M\u1ed9t market research tool quan tr\u1ecdng d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p kinh doanh m\u1ea3ng du l\u1ecbch th\u00ec kh\u00f4ng th\u1ec3 thi\u1ebfu s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a TripAdvisor. N\u1ebfu doanh nghi\u1ec7p \u0111ang k\u1ebft n\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n, h\u00e3y s\u1eed d\u1ee5ng trang web n\u00e0y \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research) v\u1ec1 insights kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 du l\u1ecbch, ho\u1eb7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

12 Export Solutions<\/h3>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u doanh nghi\u1ec7p n\u00ean xem Export Solutions t\u1eeb Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i Qu\u1ed1c t\u1ebf. Tool n\u00e0y s\u1ebd bao g\u1ed3m th\u00f4ng tin v\u1ec1 h\u1ecdc c\u00e1ch xu\u1ea5t kh\u1ea9u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng,…<\/p>\n

13 Franchise Industry Research<\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p \u0111ang v\u00e0 s\u1ebd kinh doanh theo h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n (Franchise). C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a ng\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n<\/strong><\/a>.<\/p>\n

14 Small Business Statistics<\/h3>\n

Small Business Statistics c\u1ee7a Small Business Trends l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u c\u00e1c doanh nghi\u1ec7p nh\u1ecf (SMEs). N\u00f3 c\u00f3 th\u1ed1ng k\u00ea v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf theo khu v\u1ef1c \u0111\u1ecba l\u00fd. N\u00f3 c\u0169ng bao g\u1ed3m th\u00f4ng tin v\u1ec1 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c doanh nghi\u1ec7p nh\u1ecf, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u00e0 h\u1ecd s\u1eed d\u1ee5ng, s\u1ed1 ng\u01b0\u1eddi trung b\u00ecnh trong m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u00e0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea theo ng\u00e0nh v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n

15 National Retail Federation<\/h3>\n

\u0110\u1ed1i v\u1edbi nghi\u00ean c\u1ee9u v\u1ec1 ng\u00e0nh b\u00e1n l\u1ebb th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua National Retail Federation. T\u1ea1i \u0111\u00e2y s\u1ebd bao g\u1ed3m \u0111\u00e1nh gi\u00e1 kinh t\u1ebf h\u00e0ng th\u00e1ng v\u1edbi ch\u1ec9 s\u1ed1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00e1c tools tr\u1ea3 ph\u00ed<\/h2>\n

Ngo\u00e0i c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 d\u00f9ng mi\u1ec5n ph\u00ed c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 kh\u00e1c d\u00f9 ph\u1ea3i tr\u1ea3 ph\u00ed nh\u01b0ng m\u1ee9c ph\u00ed kh\u00f4ng qu\u00e1 cao d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

16 Survey Monkey<\/h3>\n

Survey Monkey l\u00e0 c\u00f4ng c\u1ee5 n\u1ed5i ti\u1ebfng h\u1ed7 tr\u1ee3 th\u0103m d\u00f2 \u00fd ki\u1ebfn \u200b\u200bng\u01b0\u1eddi d\u00f9ng ho\u1eb7c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c b\u1ea3ng kh\u1ea3o s\u00e1t \u0111i\u1ec7n t\u1eed. Survey Monkey c\u00f3 cung hai g\u00f3i: g\u00f3i C\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed, cho ph\u00e9p c\u00f3 10 c\u00e2u h\u1ecfi cho m\u1ed7i kh\u1ea3o s\u00e1t, v\u1edbi t\u1ed1i \u0111a 40 c\u00e2u tr\u1ea3 l\u1eddi cho m\u1ed7i kh\u1ea3o s\u00e1t. N\u1ebfu c\u1ea7n nhi\u1ec1u h\u01a1n c\u00e1c c\u00e2u h\u1ecfi doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p l\u00ean g\u00f3i tr\u1ea3 ph\u00ed v\u1edbi m\u1ee9c ph\u00ed t\u1eeb 32$\/ th\u00e1ng.<\/p>\n

17 Zoho Survey<\/h3>\n

Kh\u00e1 gi\u1ed1ng v\u1edbi Survey Monkey, Zoho Survey c\u0169ng c\u00e1c ti\u1ec7n \u00edch h\u1ed7 tr\u1ee3 trong vi\u1ec7c kh\u1ea3o s\u00e1t, xin \u00fd ki\u1ebfn ng\u01b0\u1eddi d\u00f9ng hay thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c b\u1ea3ng kh\u1ea3o s\u00e1t \u0111i\u1ec7n t\u1eed. Zoho Survey c\u00f3 phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed cho ph\u00e9p th\u1ef1c hi\u1ec7n 10 c\u00e2u h\u1ecfi v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c t\u1ed1i \u0111a 100 c\u00e2u tr\u1ea3 l\u1eddi cho m\u1ed7i cu\u1ed9c kh\u1ea3o s\u00e1t. Ngo\u00e0i ra, Zoho c\u00f3 h\u01a1n 250 m\u1eabu b\u1ea3ng kh\u1ea3o s\u00e1t chuy\u00ean nghi\u1ec7p.<\/p>\n

\"kh\u1ea3o<\/p>\n

N\u1ebfu c\u1ea7n m\u1ed9t phi\u00ean b\u1ea3n linh ho\u1ea1t h\u01a1n, \u0111a d\u1ea1ng c\u00e1c t\u00ednh n\u0103ng h\u01a1n th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd g\u00f3i tr\u1ea3 ph\u00ed v\u1edbi m\u1ee9c gi\u00e1 t\u1eeb 20$\/ th\u00e1ng.<\/p>\n

18 Hootsuite<\/h3>\n

Hootsuite \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u1eadp l\u1ecbch bi\u1ec3u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. N\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i \u0111\u1ec1 c\u1eadp v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm kh\u00e1c nhau tr\u00ean c\u00e1c k\u00eanh nh\u01b0 Facebook, LinkedIn v\u00e0 Twitter. G\u00f3i mi\u1ec5n ph\u00ed r\u1ea5t h\u1ea1n ch\u1ebf v\u1edbi 3 h\u1ed3 s\u01a1 v\u00e0 30 tin nh\u1eafn \u0111\u00e3 l\u00ean l\u1ecbch. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ecf (SMEs) v\u00e0 c\u00e1c marketer s\u1ebd c\u1ea7n m\u1ed9t g\u00f3i tr\u1ea3 ph\u00ed. M\u1ee9c ph\u00ed b\u1eaft \u0111\u1ea7u t\u1eeb 29$\/th\u00e1ng.<\/p>\n

19 Twitonomy<\/h3>\n

C\u1ee5 th\u1ec3 h\u01a1n Hootsuite, Twitonomy l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ec1 c\u1eadp x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p tr\u00ean Twitter. Ngo\u00e0i ra doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c v\u1edbi c\u00e1c hastag #. N\u1ebfu mu\u1ed1n d\u00f9ng Twitter Analytics \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u00ec s\u1ebd c\u00f3 m\u1ee9c ph\u00ed l\u00e0 20$\/ th\u00e1ng.<\/p>\n

20 Pick FU<\/h3>\n

Pick FU kh\u00f4ng c\u00f3 phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed (t\u1eeb 50$\/ th\u00e1ng), nh\u01b0ng n\u00f3 cho ph\u00e9p doanh nghi\u1ec7p th\u0103m d\u00f2 \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch h\u1ecfi \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 ho\u1eb7c b\u1eb1ng c\u00e1ch thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb vi\u1ec7c b\u1ecf phi\u1ebfu t\u00f9y th\u00edch c\u1ee7a h\u1ecd. Ngo\u00e0i ra c\u00f2n c\u00f3 nhi\u1ec1u bi\u1ebfn nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau \u0111\u1ec3 l\u1ef1a ch\u1ecdn, v\u00ec v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u1ea7u h\u1ebft m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

21 SEMrush<\/h3>\n

SEMrush l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm). C\u00f4ng c\u1ee5 Keyword Magic c\u1ee7a tool n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ed9ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee5 th\u00edch h\u1ee3p. \u0110i\u1ec1u n\u00e0y gi\u00fap ph\u00e2n t\u00edch s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch cho th\u1ea5y nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang c\u00f3 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p so s\u00e1nh. D\u00f9 m\u1ee9c ph\u00ed c\u0169ng kh\u00e1 cao 99,95$\/ th\u00e1ng nh\u01b0ng n\u00f3 th\u1ef1c s\u1ef1 r\u1ea5t h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u00f3i quen v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0Ch\u1ec9 c\u1ea7n th\u1eed b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 n\u00e0o \u0111\u01b0\u1ee3c cung c\u1ea5p \u1edf tr\u00ean v\u00e0 doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.<\/p>\n

Ngu\u1ed3n: Small Business Trends<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p t\u00ecm ra kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng nh\u1ea5t, gi\u00fap hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. V\u00e0 vi\u1ec7c ch\u1ecdn \u0111\u00fang c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho […]<\/p>","protected":false},"author":17,"featured_media":12033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,126,74],"tags":[643,651],"class_list":["post-11992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-chuyen-doi-so","category-blog","tag-marketing-tools","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11992"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11992\/revisions"}],"predecessor-version":[{"id":12032,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11992\/revisions\/12032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12033"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}