{"id":11974,"date":"2020-10-26T10:09:10","date_gmt":"2020-10-26T03:09:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11974"},"modified":"2022-10-18T10:09:09","modified_gmt":"2022-10-18T03:09:09","slug":"brand-equity-va-brand-value","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/brand-equity-va-brand-value\/","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Brand Equity v\u00e0 Brand Value"},"content":{"rendered":"

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n g\u1ed3m m\u1ed9t c\u00e1i t\u00ean, logo, thi\u1ebft k\u1ebf, bi\u1ec3u t\u01b0\u1ee3ng ho\u1eb7c s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa nh\u1eefng th\u00e0nh ph\u1ea7n \u0111\u00f3. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t th\u1ee9 c\u00f2n h\u01a1n th\u1ebf n\u1eefa, \u0111\u00f3 l\u00e0 m\u1ed9t l\u1eddi h\u1ee9a, c\u1ea3m x\u00fac, k\u1ef3 v\u1ecdng v\u00e0 c\u1ea3 tr\u1ea3i nghi\u1ec7m. M\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n c\u00e1c marketer quan t\u00e2m li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 Brand equity (t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u) kh\u00e1c v\u1edbi brand value (gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u)<\/strong>. Brand equity<\/strong> l\u1ea5y tr\u1ecdng t\u00e2m, xu\u1ea5t ph\u00e1t t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, v\u00ec t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb nh\u1eadn th\u1ee9c, tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac v\u00e0 m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1eb7t kh\u00e1c, brand value<\/strong>\u00a0l\u00e0 th\u1ee9 quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra cho c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Brand equity kh\u00f4ng c\u00f3 s\u1eb5n, n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra ho\u1eb7c ph\u00e1t tri\u1ec3n b\u1edfi c\u00f4ng ty trong m\u1ed9t kho\u1ea3ng th\u1eddi gian, th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, kh\u00f4ng d\u1ec5 thay th\u1ebf. Th\u1eadt v\u1eady, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 t\u00ean th\u1ee9 hai cho ch\u00ednh m\u1eb7t h\u00e0ng \u0111\u00f3, v\u00ec ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady. Ng\u01b0\u1ee3c l\u1ea1i, Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng thi\u1ec7n ch\u00ed v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/p>\n

C\u00f9ng DTM Consulting hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai kh\u00e1i ni\u1ec7m n\u00e0y trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n

Brand Equity v\u00e0 Brand Value<\/h2>\n
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Brand Equity – T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (Brand Equity) ng\u1ee5 \u00fd gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb \u0111\u00f3 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng h\u00e0nh vi, nh\u1eadn th\u1ee9c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Brand equity \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian, t\u0103ng l\u00ean tr\u00ean c\u01a1 s\u1edf \u0111\u01b0a ra nh\u1eefng l\u1eddi h\u1ee9a m\u00e0 c\u00f4ng ty \u0111\u01b0a ra cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. Do \u0111\u00f3, n\u00f3 x\u1ea3y ra khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (consumer) \u0111\u00e3 r\u1ea5t quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 h\u1ecd c\u00f3 m\u1ed9t li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c v\u00e0 \u0111\u1eb7c bi\u1ec7t.<\/p>\n

T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c cho l\u00e0 t\u00edch c\u1ef1c khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m (product) \u0111\u01b0\u1ee3c cung c\u1ea5p d\u01b0\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u (brand) v\u00e0 theo c\u00e1ch m\u00e0 h\u1ecd s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0 m\u1ed9t t\u1eeb \u0111\u1ed3ng ngh\u0129a c\u1ee7a ch\u00ednh s\u1ea3n ph\u1ea9m ho\u1eb7c h\u00ecnh \u1ea3nh xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd ngh\u0129 \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5) c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 Coca-cola<\/a> – n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga, Vinamilk<\/a> l\u00e0 s\u1eefa, B\u1ea3o Vi\u1ec7t<\/a> l\u00e0 b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd,…\u00a0<\/strong><\/p>\n

M\u1eb7t kh\u00e1c, n\u00f3 \u0111\u01b0\u1ee3c cho l\u00e0 ti\u00eau c\u1ef1c, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5t v\u1ecdng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ef1c hi\u1ec7n nh\u1eefng g\u00ec h\u1ecd n\u00f3i ho\u1eb7c h\u1ee9a h\u1eb9n, v\u00e0 v\u00ec v\u1eady m\u1ecdi ng\u01b0\u1eddi thay v\u00ec gi\u1edbi thi\u1ec7u n\u00f3 cho kh\u00e1ch h\u00e0ng kh\u00e1c, h\u1ecd khuy\u00ean kh\u00f4ng n\u00ean mua nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3, n\u1ebfu kh\u00f4ng h\u1ecd s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ed3ng ti\u1ec1n.\u00a0V\u00ec v\u1eady, khi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng l\u00f9i b\u01b0\u1edbc, ngay c\u1ea3 khi c\u00f4ng ty t\u00ednh gi\u00e1 cao cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u01b0 v\u1eady Brand equity (t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u) th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

Brand Value – Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Gi\u00e1 tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u (brand value)<\/a> l\u00e0 gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i r\u00f2ng c\u1ee7a c\u00e1c d\u00f2ng ti\u1ec1n trong t\u01b0\u01a1ng lai c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u. Brand value c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n th\u00f4ng qua ph\u00e2n t\u00edch marketing v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00e1 tr\u1ecb cao c\u1ea5p m\u00e0 kh\u00e1ch h\u00e0ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 tr\u1ea3 th\u00eam gi\u00e1 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u00f3.\u00a0N\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc, cam k\u1ebft h\u01b0\u1edbng t\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.\u00a0C\u00e1c b\u01b0\u1edbc ch\u00ednh \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0:\"C\u00e1c<\/a><\/p>\n

Brand value l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, t\u1ee9c l\u00e0 t\u1eeb quan \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 kh\u00f4ng c\u00f3 t\u00ean tu\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/strong><\/p>\n

V\u00ec v\u1eady, c\u00f3 b\u1ed1n th\u00e0nh ph\u1ea7n t\u1ea1o n\u00ean brand value, t\u1ee9c l\u00e0 gi\u00e1 tr\u1ecb danh ti\u1ebfng (reputation value), gi\u00e1 tr\u1ecb m\u1ed1i quan h\u1ec7 (relationship value), gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m (experiential value) v\u00e0 gi\u00e1 tr\u1ecb bi\u1ec3u t\u01b0\u1ee3ng (symbolic value), c\u00f9ng nhau c\u1ea5u th\u00e0nh, l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Brand Value \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n (stories), tr\u1ea3i nghi\u1ec7m (experiences), li\u00ean t\u01b0\u1edfng (associations) v\u00e0 h\u00ecnh \u1ea3nh (image) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Xem th\u00eam: Brand equity management system \u2013 H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n

\u0110o l\u01b0\u1eddng Brand Equity v\u00e0 Brand Value<\/span><\/p>\n

\n

M\u1eb7c d\u00f9 vi\u1ec7c \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand value) kh\u00e1 \u0111\u01a1n gi\u1ea3n, nh\u01b0ng qu\u00e1 tr\u00ecnh \u0111\u1ec3 t\u00ednh t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (brand equity) l\u1ea1i kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. Brand equity l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c t\u00e0i s\u1ea3n ho\u1eb7c n\u1ee3 d\u01b0\u1edbi d\u1ea1ng kh\u1ea3 n\u0103ng hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ed9ng ho\u1eb7c tr\u1eeb gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng do th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y.<\/p>\n

\"\"<\/a><\/p>\n

Kh\u1ea3 n\u0103ng hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u – Brand Visibility<\/h3>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eadn th\u1ee9c v\u00e0 uy t\u00edn \u0111\u1ed1i v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t l\u1ef1a ch\u1ecdn mua v\u00e0 kh\u00f4ng ngh\u0129 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c n\u1ebfu c\u00f3 l\u00fd do n\u00e0o \u0111\u00f3 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00f4ng th\u1ec3 ph\u00e2n ph\u1ed1i \u0111\u1ea7y \u0111\u1ee7, th\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 s\u1ebd kh\u00f4ng c\u00f3 li\u00ean quan v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c xem x\u00e9t.<\/p>\n

Li\u00ean t\u01b0\u1edfng Th\u01b0\u01a1ng hi\u1ec7u – Brand Associations<\/a><\/h3>\n

Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec t\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c v\u1edbi ho\u1eb7c c\u1ea3m x\u00fac \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean l\u1ee3i \u00edch ch\u1ee9c n\u0103ng m\u00e0 c\u00f2n l\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb t\u1ed5 ch\u1ee9c, l\u1ee3i \u00edch t\u1ef1 th\u1ec3 hi\u1ec7n, l\u1ee3i \u00edch t\u00ecnh c\u1ea3m ho\u1eb7c l\u1ee3i \u00edch x\u00e3 h\u1ed9i.<\/p>\n

L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng – Brand Loyalty<\/h3>\n

S\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng cung c\u1ea5p lu\u1ed3ng kinh doanh cho c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ebd kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n. Vi\u1ec7c \u0111\u01b0a l\u00f2ng trung th\u00e0nh v\u00e0o kh\u00e1i ni\u1ec7m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p c\u00e1c marketer l\u00fd gi\u1ea3i cho vi\u1ec7c \u01b0u ti\u00ean l\u00f2ng trung th\u00e0nh trong ng\u00e2n s\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Xem th\u00eam: Kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t<\/a><\/strong><\/p>\n

T\u0103ng Brand Value trong ng\u1eafn h\u1ea1n<\/h2>\n

Gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ebfn d\u00f2ng l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n m\u00e0 n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra. \u0110\u1ed1i v\u1edbi l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n, v\u1ea5n \u0111\u1ec1 l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n ho\u1eb7c marketing nh\u1eb1m th\u00fac \u0111\u1ea9y c\u00e1c s\u1ea3n ph\u1ea9m ng\u1eafn h\u1ea1n – nh\u01b0 khuy\u1ebfn m\u1ea1i gi\u00e1 – c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Xem x\u00e9t c\u00e1c c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m thi\u1ec3u xu h\u01b0\u1edbng n\u00e0y:<\/p>\n