{"id":11960,"date":"2020-10-26T15:12:10","date_gmt":"2020-10-26T08:12:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11960"},"modified":"2020-11-26T15:21:47","modified_gmt":"2020-11-26T08:21:47","slug":"xay-dung-muc-tieu-nghien-cuu-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xay-dung-muc-tieu-nghien-cuu-marketing\/","title":{"rendered":"X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing sao cho hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

T\u01b0 t\u01b0\u1edfng n\u1ec1n t\u1ea3ng c\u1ee7a vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 ” M\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb th\u1ecb tr\u01b0\u1eddng”. \u0110\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3 th\u00ec ph\u1ea3i c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh, t\u1ee9c l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u marketing<\/strong> \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng \u0111\u1ebfn doanh nghi\u1ec7p.<\/p>\n

M\u1ed9t k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u marketing (marketing research) t\u1ed1t b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t m\u1ed9t m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng b\u1edfi khi nghi\u00ean c\u1ee9u n\u1ebfu m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing<\/strong> kh\u00f4ng r\u00f5 r\u00e0ng th\u00ec k\u1ebf ho\u1ea1ch \u1ea5y s\u1ebd kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c.<\/p>\n

M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing l\u00e0 g\u00ec?<\/h2>\n

M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 v\u1ec1 m\u1ee5c \u0111\u00edch n\u00eau ra m\u1ed9t k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t ng\u01b0\u1eddi h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3. M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u bao g\u1ed3m c\u00e1c m\u00f4 t\u1ea3 chung m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i v\u00e0 lo\u1ea1i th\u00f4ng tin m\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u mu\u1ed1n thu \u0111\u01b0\u1ee3c. Nh\u01b0 v\u1eady, m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 tr\u00ecnh b\u00e0y nh\u1eefng \u0111i\u1ec1u b\u1ea1n mu\u1ed1n bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u s\u1ebd tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c trong vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n

\"M\u1ee5c<\/p>\n

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Marketing research c\u1ea7n c\u00f3 g\u00ec?<\/h2>\n

Nh\u01b0 v\u1eady trong m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing n\u00ean c\u00f3 nh\u1eefng g\u00ec hay c\u1ea7n l\u00e0m g\u00ec trong giai \u0111o\u1ea1n \u0111\u1ea7u – x\u00e2y d\u1ef1ng m\u1ed9t m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u?<\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau tr\u1ecdng t\u00e2m<\/strong><\/p>\n

Trong m\u1ed9t k\u1ebf ho\u1ea1ch\/ d\u1ef1 \u00e1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u m\u1ee5c ti\u00eau mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c tuy nhi\u00ean c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau trong t\u00e2m, m\u1ee5c ti\u00eau ch\u00ednh v\u00ec ch\u00fang gi\u00fap th\u00f4ng b\u00e1o v\u00e0 h\u01b0\u1edbng nh\u00f3m nghi\u00ean c\u1ee9u \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n

Ch\u1ec9 r\u00f5 c\u00e1c bi\u1ebfn c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/p>\n

M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u ph\u1ea3i ch\u1ee9a m\u1ed9t m\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng, ch\u1ec9 r\u00f5 nh\u1eefng g\u00ec nh\u00f3m nghi\u00ean c\u1ee9u \u0111ang c\u1ed1 g\u1eafng \u0111o l\u01b0\u1eddng. N\u1ebfu c\u00f4ng ty \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh kinh doanh l\u1edbn, t\u1ed1n k\u00e9m ho\u1eb7c r\u1ee7i ro, th\u00ec vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00e1 quan tr\u1ecdng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/p>\n

N\u1ebfu ngay t\u1eeb m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a> th\u00ec doanh nghi\u1ec7p s\u1ebd t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00fang kh\u00fac kh\u00e1ch h\u00e0ng mong mu\u1ed1n v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho cu\u1ed9c nghi\u00ean c\u1ee9u.<\/p>\n

C\u00e1ch x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau cho marketing research<\/h2>\n

Thay v\u00ec \u0111\u1eb7t m\u1ee5c ti\u00eau ngay t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3 v\u00e0 l\u00e0m vi\u1ec7c ng\u01b0\u1ee3c l\u1ea1i, ghi l\u1ea1i c\u00e1ch \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. \u0110i\u1ec1u \u0111\u00f3 nghe c\u00f3 v\u1ebb tr\u00e1i ng\u01b0\u1ee3c, nh\u01b0ng n\u1ebfu b\u1eaft \u0111\u1ea7u v\u1edbi k\u1ebft qu\u1ea3 mong mu\u1ed1n, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ee5c ti\u00eau t\u1eadp trung h\u01a1n. H\u00e3y s\u1eed d\u1ee5ng c\u00e1ch n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh.<\/p>\n

Khi b\u1eaft \u0111\u1ea7u nh\u00ecn th\u1ea5y t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u, h\u00e0nh vi v\u00e0 ph\u1ea3n h\u1ed3i kh\u1ea3o s\u00e1t, s\u1ef1 t\u00f2 m\u00f2 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n. S\u1ef1 phong ph\u00fa c\u1ee7a d\u1eef li\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng k\u00e9o theo nhi\u1ec1u h\u01b0\u1edbng v\u00ec nh\u1eefng ph\u00e1t hi\u1ec7n kh\u00e1c nhau n\u00e0y \u0111\u1ec1u th\u00fa v\u1ecb theo \u0111\u00fang ngh\u0129a c\u1ee7a ch\u00fang. H\u00e3y bi\u1ebft k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi v\u00e0 ti\u1ebfp t\u1ee5c con \u0111\u01b0\u1eddng \u0111\u00f3 m\u00e0 kh\u00f4ng \u0111\u1ec3 m\u00ecnh b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c h\u01b0\u1edbng \u0111i kh\u00e1c.<\/p>\n

M\u1ed9t v\u00e0i \u0111i\u1ec1u b\u1ea1n c\u1ea7n xem x\u00e9t khi t\u1ea1o ra m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing:<\/p>\n

M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing<\/h3>\n

M\u1ee5c ti\u00eau n\u00e0y c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 h\u1eefu \u00edch khi truy\u1ec1n th\u00f4ng th\u00f4ng tin trong n\u1ed9i b\u1ed9 m\u00e0 c\u00f2n gi\u00fap nh\u00f3m nghi\u00ean c\u1ee9u t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau kinh doanh cao h\u01a1n g\u1eafn li\u1ec1n v\u1edbi nghi\u00ean c\u1ee9u n\u00e0y. Li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n tr\u1ecdng t\u00e2m c\u1ee7a c\u00f4ng ty v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1eefng \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t v\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft trong b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> n\u00e0o.<\/p>\n

>> Xem th\u00eam: Brand equity management system – H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n

Th\u00f4ng th\u01b0\u1eddng, r\u1ea5t kh\u00f3 \u0111\u1ec3 hi\u1ec3u m\u1ecdi th\u1ee9, hi\u1ec3u insights kh\u00e1ch h\u00e0ng \u1edf c\u00e1c ph\u00e2n kh\u00fac ch\u00ednh v\u00ec th\u1ebf v\u00ec h\u00e3y l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u0111\u1ecbnh ph\u00e2n t\u00edch. \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p kh\u00f4ng? Kh\u00e1ch h\u00e0ng c\u00f3 s\u1ed1ng trong m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3? \u0110\u00e2y c\u00f3 ph\u1ea3i m\u1ed9t ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc nh\u1ea5t \u0111\u1ecbnh? G\u1ed9p \u0111i\u1ec1u n\u00e0y v\u00e0o trong m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u s\u1ebd l\u00e0 m\u1ed9t ki\u1ec3m tra h\u1eefu \u00edch khi ch\u1ecdn ng\u01b0\u1eddi tham gia c\u0169ng nh\u01b0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/p>\n

\"\u0110\u1ed1i<\/p>\n

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C\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng<\/h3>\n

Kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u1ecbnh \u0111o l\u01b0\u1eddng, nh\u01b0ng c\u1ea7n c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng trong m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u1ec1 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng, v\u1ec1 t\u1ea7n su\u1ea5t hay h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng,… N\u1ebfu \u0111\u01b0a \u0111i\u1ec1u n\u00e0y v\u00e0o trong m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing ngay t\u1eeb \u0111\u1ea7u s\u1ebd \u0111\u1ea3m b\u1ea3o vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p nh\u1ea5t c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u00f3.<\/p>\n

H\u00e0nh vi<\/h3>\n

H\u00e0nh vi hay h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p \u0111ang mu\u1ed1n nghi\u00ean c\u1ee9u l\u00e0 g\u00ec? Li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i vi\u1ec7c click v\u00e0o qu\u1ea3ng c\u00e1o \u0111i\u1ec1u h\u01b0\u1edbng v\u1ec1 website?<\/p>\n

V\u00ed d\u1ee5: C\u00e1c tr\u00ecnh k\u00edch ho\u1ea1t t\u00ecm ki\u1ebfm kh\u00e1c nhau gi\u1eefa b\u1ed1n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng cho d\u1ecbch v\u1ee5 Y l\u00e0 g\u00ec?<\/i><\/p>\n

C\u00e2u h\u1ecfi n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn danh s\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm D\u1ecbch v\u1ee5 Y.<\/p>\n

Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

L\u01b0u \u00fd khi x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing<\/h2>\n

C\u1ea1m b\u1eaby c\u1ee7a m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing c\u00f3 th\u1ec3 doanh nghi\u1ec7p s\u1ebd g\u1eb7p ph\u1ea3i ngay t\u1eeb khi th\u1ef1c hi\u1ec7n ch\u00ednh l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau qu\u00e1 r\u1ed9ng. M\u1ee5c ti\u00eau qu\u00e1 r\u1ed9ng khi\u1ebfn doanh nghi\u1ec7p t\u00f2 m\u00f2 mu\u1ed1n kh\u00e1m ph\u00e1 nhi\u1ec1u h\u01a1n v\u00e0 c\u00f3 th\u1ec3 l\u00e0m x\u00e1o tr\u1ed9n d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u. B\u00ean c\u1ea1nh \u0111\u00f3 m\u1ed9t c\u1ea1m b\u1eaby kh\u00e1c c\u0169ng d\u1ec5 m\u1eafc ph\u1ea3i \u0111\u00f3 l\u00e0 \u0111\u1eb7t ra nhi\u1ec1u m\u1ee5c ti\u00eau ch\u00ednh. M\u1ed7i d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u ch\u1ec9 n\u00ean c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau v\u00e0 m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t.<\/p>\n

Khi \u0111\u00e3 t\u1ea1o m\u1ee5c ti\u00eau, h\u00e3y \u0111\u1ec3 n\u00f3 (v\u00e0 ch\u1ec9 n\u00f3) th\u00fac \u0111\u1ea9y c\u00e1c giai \u0111o\u1ea1n b\u1eaft \u0111\u1ea7u c\u1ee7a nghi\u00ean c\u1ee9u. N\u00f3 s\u1ebd \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t chi\u1ebfc la b\u00e0n v\u00e0 gi\u00fap tr\u00e1nh b\u1ecb l\u1ea1c h\u01b0\u1edbng b\u1edfi c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u th\u00fa v\u1ecb, s\u1ef1 xung \u0111\u1ed9t n\u1ed9i b\u1ed9,…<\/p>\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing khi b\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch hay d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. Ch\u00ednh v\u00ec v\u1eady h\u00e3y x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing ngay nh\u01b0 m\u1ed9t b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a d\u1ef1 \u00e1n \u0111\u1ec3 ho\u00e0n thi\u1ec7n d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng nh\u1ea5t.<\/p>\n

Ngu\u1ed3n: Sarah Gurbach<\/a><\/p>\n

\n
<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

T\u01b0 t\u01b0\u1edfng n\u1ec1n t\u1ea3ng c\u1ee7a vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 ” M\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb th\u1ecb tr\u01b0\u1eddng”. \u0110\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3 th\u00ec ph\u1ea3i c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh, t\u1ee9c l\u00e0 ph\u1ea3i […]<\/p>","protected":false},"author":17,"featured_media":12016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-11960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11960"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11960\/revisions"}],"predecessor-version":[{"id":12026,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11960\/revisions\/12026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12016"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}