{"id":11882,"date":"2020-09-07T09:27:32","date_gmt":"2020-09-07T02:27:32","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11882"},"modified":"2022-10-18T17:50:04","modified_gmt":"2022-10-18T10:50:04","slug":"75-cau-hoi-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/75-cau-hoi-nghien-cuu-thi-truong\/","title":{"rendered":"75 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng"},"content":{"rendered":"<p>Vi\u1ec7c <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-cau-hoi-khao-sat\/\">\u0111\u1eb7t c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing, truy\u1ec1n th\u00f4ng.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a> c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u th\u00f4ng tin li\u00ean quan \u0111\u1ebfn c\u1ea1nh tranh \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. C\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 mang \u0111\u1ebfn c\u00e1c th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c. \u0110\u1ed3ng th\u1eddi, t\u1eeb nh\u1eefng th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <strong>m\u1eabu 75 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> DTM Consulting \u0111\u00e3 t\u1ed5ng h\u1ee3p m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp nh\u1eefng th\u00f4ng tin c\u00f3 \u00edch cho ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xay-dung-cau-hoi-nghien-cuu-thi-truong\/\"><strong>b\u1ea3ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> <\/a>ho\u00e0n ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau.<\/p>\n<h2>M\u1eabu c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u\/kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9404 size-medium\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-300x169.jpg\" alt=\"c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"300\" height=\"169\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager.jpg 848w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>M\u1ed9t doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i <a title=\"C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a> c\u1ee7a m\u00ecnh, v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng:<\/p>\n<ul>\n<li>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (market size) l\u00e0 bao nhi\u00eau? Th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p \u0111ang nh\u1eafm \u0111\u1ebfn c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?<\/li>\n<li>Doanh nghi\u1ec7p \u0111\u00e3 <a title=\"PERSONA l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONAs\" href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">x\u00e2y d\u1ef1ng PERSONAs<\/a> \u0111\u1ee7 ch\u00ednh x\u00e1c ch\u01b0a?<\/li>\n<li>C\u00e1c c\u00e2u h\u1ecfi v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc: gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, h\u1ecdc v\u1ea5n, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n.<\/li>\n<li>C\u00e1c c\u00e2u h\u1ecfi v\u1ec1 t\u00e2m l\u00fd: th\u00f3i quen, s\u1edf th\u00edch.<\/li>\n<li>Nh\u1eefng xu h\u01b0\u1edbng n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\">x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\/m\u1ee5c ti\u00eau<\/a> th\u00e0nh c\u00e1c nh\u00f3m m\u1edbi? Nh\u1eefng ph\u00e2n kh\u00fac m\u1edbi n\u00e0y c\u00f3 \u0111i\u1ec3m g\u00ec kh\u00e1c so v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ph\u00e2n kh\u00fac hi\u1ec7n t\u1ea1i?<\/li>\n<li>Kh\u00e1ch h\u00e0ng hi\u1ec7n nay c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn t\u1eeb \u0111\u00e2u, v\u00f9ng n\u00e0o l\u00e0 ch\u1ee7 y\u1ebfu? Kh\u00e1ch h\u00e0ng \u1edf khu v\u1ef1c n\u00e0o \u0111ang c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ho\u1eb7c ti\u1ec1m n\u0103ng h\u01a1n?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay d\u1ecbch v\u1ee5 online hay kh\u00f4ng? \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 \u0111ang cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn kh\u00f4ng?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c marketing, agency \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh, m\u1edf r\u1ed9ng\/<a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-bao-ve-thi-phan-doanh-nghiep\/\">b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n<\/a> hay kh\u00f4ng?<\/li>\n<\/ul>\n<h2>M\u1eabu c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8372 size-medium lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-300x166.jpg\" alt=\"M\u1eabu c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng\" width=\"300\" height=\"166\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-300x166.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-768x424.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-260x144.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-136x75.jpg 136w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys.jpg 811w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/166;\" \/><\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c <strong>c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong> n\u00e0y \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-khao-sat\/\">kh\u1ea3o s\u00e1t<\/a>, ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n ho\u1eb7c <a title=\"Ph\u1ecfng v\u1ea5n nh\u00f3m \u2013 Focus group Interview l\u00e0 g\u00ec? C\u00e1ch l\u00e0m th\u1ebf n\u00e0o?\" href=\"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung<\/strong><\/a>. N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i tr\u00f2 chuy\u1ec7n v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1edfi h\u1ecd s\u1ebd mang \u0111\u1ebfn nhi\u1ec1u \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec v\u1ec1 c\u00f4ng ty\/th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m?<\/li>\n<li>\u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn c\u00f4ng ty\/th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m thay v\u00ec c\u00e1c c\u00f4ng ty\/th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/li>\n<li>Kh\u00e1ch h\u00e0ng th\u00edch\/h\u00e0i l\u00f2ng t\u00ednh n\u0103ng\/ti\u1ec7n \u00edch n\u00e0o nh\u1ea5t \u1edf s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n<li>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i c\u00f3 \u0111i\u1ec1u g\u00ec l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng? Kh\u00e1ch h\u00e0ng\u00a0c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i c\u00f2n thi\u1ebfu s\u00f3t \u1edf \u0111\u00e2u?<\/li>\n<li>\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 nh\u00e2n vi\u00ean khi cung c\u1ea5p\/h\u1ed7 tr\u1ee3 cho kh\u00e1ch h\u00e0ng?<\/li>\n<li>C\u00e1c v\u1ea5n \u0111\u1ec1\/th\u1eafc m\u1eafc\/kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c Doanh nghi\u1ec7p h\u1ed7 tr\u1ee3, gi\u1ea3i \u0111\u00e1p hay ch\u01b0a? \u0110\u00e3 l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>Kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u1ec1 c\u00f4ng ty\/s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/li>\n<li>Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng v\u1edbi c\u00f4ng ty\/c\u1eeda h\u00e0ng\/s\u1ea3n ph\u1ea9m?<\/li>\n<li>Kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n s\u00e0ng ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m t\u1eeb c\u00f4ng ty\/doanh nghi\u1ec7p\/c\u1eeda h\u00e0ng kh\u00f4ng?<\/li>\n<li>V\u00ec sao kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty\/doanh nghi\u1ec7p\/c\u1eeda h\u00e0ng?<\/li>\n<\/ul>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft li\u00ean quan<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/dtmconsulting.vn\/en\/khao-sat-trai-nghiem-khach-hang\/\">Kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t<\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/brand-tracking-survey-cua-mcdonalds\/\">M\u1eabu b\u1ea3ng h\u1ecfi kh\u1ea3o s\u00e1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u2013 Brand Tracking Survey c\u1ee7a McDonald\u2019s<\/a><\/p>\n<h2>M\u1eabu c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u v\u1ec1 gi\u00e1 c\u1ea3 &amp; gi\u00e1 tr\u1ecb \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi d\u00e0nh cho doanh nghi\u1ec7p \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u\/kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u1ec1 gi\u00e1 c\u1ea3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/p>\n<ul>\n<li>S\u1ea3n ph\u1ea9m\/\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty \u0111em l\u1ea1i nh\u1eefng \u0111\u1ec1 xu\u1ea5t b\u00e1n d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb thay v\u00ec gi\u00e1 c\u1ea3?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m x\u1ee9ng \u0111\u00e1ng v\u1edbi m\u1ee9c gi\u00e1 c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 cao c\u1ea5p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n<li>Ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f3 th\u01b0\u1eddng xuy\u00ean g\u1eb7p nh\u1eefng ph\u1ea3n \u0111\u1ed1i v\u1ec1 gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng kh\u00f4ng? H\u1ecd \u0111\u00e3 x\u1eed l\u00fd ch\u00fang nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ed1 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng (market size)?<\/li>\n<li>\u0110\u00e2u l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c c\u00f4ng ty?<\/li>\n<li>M\u1ee9c s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty l\u00e0 bao nhi\u00eau? D\u00e0nh cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00fd t\u01b0\u1edfng l\u00e0 bao nhi\u00eau?<\/li>\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ee7 th\u1ea7m quy\u1ec1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hay c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi quy\u1ebft \u0111\u1ecbnh mua kh\u00f4ng? C\u1ee5 th\u1ec3 \u0111\u00f3 l\u00e0 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0o?<\/li>\n<li>M\u1ee9c gi\u00e1 v\u00e0 gi\u00e1 tr\u1ecb \u0111em l\u1ea1i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau? \u0110\u00e3 \u0111\u00e1p \u1ee9ng v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng ch\u01b0a?<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam v\u1ec1 <a title=\"Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi cho m\u1ecdi doanh nghi\u1ec7p\" href=\"https:\/\/dtmconsulting.vn\/en\/cach-tham-nhap-thi-truong-moi\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/a><\/p>\n<h2>C\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/h2>\n<p>H\u00e3y t\u1ef1 h\u1ecfi ch\u00ednh doanh nghi\u1ec7p m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u1ec3 <a title=\"Nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m l\u00e0 l\u00e0m g\u00ec? C\u00e1ch nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-san-pham-la-lam-gi-cach-nghien-cuu-san-pham\/\" target=\"_blank\" rel=\"noopener noreferrer\">nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/a> c\u1ee7a m\u00ecnh sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng:<\/p>\n<ul>\n<li>Nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ho\u1eb7c <a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP<\/a> n\u00e0o khi so s\u00e1nh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/li>\n<li>Ch\u00ednh x\u00e1c th\u00ec <a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb (value proposition)<\/a> l\u00e0 g\u00ec &#8211; l\u00fd do kh\u00e1ch h\u00e0ng n\u00ean ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u1ee3i \u00edch\/gi\u00e1 tr\u1ecb \u0111em l\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o? Nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 c\u00f3 t\u00ednh n\u0103ng l\u1ee3i \u00edch ra sao? \u0110\u00e2u l\u00e0 nh\u1eefng \u0111i\u1ec3m l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 ch\u01b0a l\u00e0m h\u00e0i l\u00f2ng? Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m ch\u01b0a h\u00e0i l\u00f2ng \u0111\u00f3 kh\u00f4ng?<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o? Quy tr\u00ecnh c\u1ee7a h\u1ecd c\u00f3 kh\u00e1c v\u1edbi ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a Doanh nghi\u1ec7p kh\u00f4ng?\u00a0C\u00f3 nh\u1eefng l\u1ee3i th\u1ebf r\u00f5 r\u00e0ng nh\u01b0 ti\u1ebft ki\u1ec7m chi ph\u00ed ho\u1eb7c th\u1eddi gian \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu Doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh kh\u00f4ng?<\/li>\n<li>Kh\u00e1ch h\u00e0ng \u0111\u00e3 y\u00eau c\u1ea7u m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1eb7c th\u00f9 -c\u00e1c nh\u00e0 cung c\u1ea5p, \u0111\u1ed5i th\u1ee7 c\u1ea1nh tranh kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00f3 kh\u00f4ng? Chi ph\u00ed ra sao?<\/li>\n<li>Nh\u1eefng thay \u0111\u1ed5i\/c\u1ea3i ti\u1ebfn n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n ho\u1eb7c c\u00f3 th\u1ec3 mu\u1ed1n trong t\u01b0\u01a1ng lai m\u00e0 doanh nghi\u1ec7p ch\u00fang ta c\u00f3 th\u1ec3 cung c\u1ea5p v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ty k\u1ebft n\u1ed1i\/t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng k\u1ebf ho\u1ea1ch, ch\u00ednh s\u00e1ch c\u1ea3i thi\u1ec7n trong kinh doanh, marketing?<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-thiet-ke-product-testing-questions\/\"><strong>M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi Test s\u1ea3n ph\u1ea9m- Product Testing Questions<\/strong><\/a><\/p>\n<ul>\n<li><span style=\"font-size: 30px;\">Nh\u1eefng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t li\u00ean quan \u0111\u1ebfn qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng \u0111ang nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang ta nh\u01b0 th\u1ebf n\u00e0o? Nh\u1eefng t\u1eeb ng\u1eef, b\u1ed1i c\u1ea3nh n\u00e0o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u? N\u00f3 ti\u00eau c\u1ef1c hay t\u00edch c\u1ef1c?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c tr\u00ean tr\u1ef1c tuy\u1ebfn kh\u00f4ng? Nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c \u0111\u00f3 li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 g\u00ec?<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady kh\u00f4ng?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi\/c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c g\u00ec t\u1eeb nh\u1eefng \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 gi\u1ea3i quy\u1ebft c\u00e1c \u0111\u00e1nh gi\u00e1 ho\u1eb7c khi\u1ebfu n\u1ea1i ti\u00eau c\u1ef1c b\u1eb1ng n\u00e0o?<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u201c\u1ee6ng h\u1ed9 t\u00edch c\u1ef1c\u201d v\u00e0 \u201c\u1ee6ng h\u1ed9 ti\u00eau c\u1ef1c\u201d \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u\" href=\"https:\/\/dtmconsulting.vn\/en\/loi-ich-cua-viec-ung-ho-tich-cuc-va-ung-ho-tieu-cuc-cua-nguoi-dung-den-thuong-hieu\/\" target=\"_blank\" rel=\"noopener noreferrer\">L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u201c\u1ee6ng h\u1ed9 t\u00edch c\u1ef1c\u201d v\u00e0 \u201c\u1ee6ng h\u1ed9 ti\u00eau c\u1ef1c\u201d \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/a><\/p>\n<h2>Nh\u1eefng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u v\u1ec1 truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4628 size-medium lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/guide-to-facebook-advertising-850x470-300x166.png\" alt=\"C\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u v\u1ec1 truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o\" width=\"300\" height=\"166\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/guide-to-facebook-advertising-850x470-300x166.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/guide-to-facebook-advertising-850x470-768x425.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/guide-to-facebook-advertising-850x470-600x332.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/guide-to-facebook-advertising-850x470-260x144.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/guide-to-facebook-advertising-850x470-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/guide-to-facebook-advertising-850x470-136x75.png 136w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/guide-to-facebook-advertising-850x470.png 850w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/166;\" \/><\/p>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng, h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau chung.<\/p>\n<ul>\n<li>Doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touch-point) quan tr\u1ecdng trong <a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\">h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (CJM)<\/a> ch\u01b0a v\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec \u1edf m\u1ed7i \u0111i\u1ec3m ch\u1ea1m \u0111\u00f3? Doanh nghi\u1ec7p hi\u1ec7n c\u00f3 \u0111ang khai th\u00e1c\/b\u1ecf socst c\u00e1c \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng?<\/li>\n<li>Y\u1ebfu t\u1ed1 n\u00e0o th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/\">n\u1ed7i s\u1ee3, lo l\u1eafng (painpoint)<\/a>? Kh\u00e1t v\u1ecdng hay nhu c\u1ea7u th\u00fac \u0111\u1ea9y? Th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng nhu c\u1ea7u, y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y n\u00e0y kh\u00f4ng?<\/li>\n<li>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a v\u00e0o nh\u1eefng ngu\u1ed3n th\u00f4ng tin\/k\u00eanh n\u00e0o \u0111\u1ec3 bi\u1ebft, mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 c\u00e1c k\u00eanh TV, k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ef1c tuy\u1ebfn, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u00e0i ph\u00e1t thanh, b\u00e1o ch\u00ed?<\/li>\n<li>K\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t? C\u1ee5 th\u1ec3 cho m\u1ed7i chi ph\u00ed b\u1ecf ra tr\u00ean doanh thu thu v\u1ec1 th\u00ec k\u00eanh n\u00e0o \u0111ang ph\u00e1t huy hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/li>\n<li>Doanh nghi\u1ec7p \u0111\u00e3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing b\u1eb1ng n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a?<\/li>\n<li>Ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a Doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/li>\n<li>Doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c ng\u01b0\u1eddi mua mong mu\u1ed1n c\u1ee7a Doanh nghi\u1ec7p hay ch\u1ec9 \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch mass-marketing?<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u v\u00e0 t\u1ea7n su\u1ea5t ra sao, v\u00e0 h\u1ecd s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p n\u00e0o?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 c\u00e1c n\u1ed9i dung t\u1ed1t nh\u01b0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh v\u00e0 trang \u0111\u00edch \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn kh\u00f4ng?\u00a0L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd so s\u00e1nh v\u1edbi t\u00e0i s\u1ea3n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a Doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0o?\u00a0Doanh nghi\u1ec7p c\u00f3 n\u00ean t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh \u0111\u00f3 kh\u00f4ng?<\/li>\n<li>Nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Doanh nghi\u1ec7p n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 g\u00ec tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 s\u1eed d\u1ee5ng A\/B test ho\u1eb7c \u0111o l\u01b0\u1eddng, ki\u1ec3m tra n\u1ed9i dung v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00f4ng?<\/li>\n<\/ul>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ecfi kh\u00e1ch h\u00e0ng m\u00e0 nhi\u1ec1u h\u01a1n l\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ecfi ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Qua \u0111\u00f3 doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh l\u00e0 ai, v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, DTM Consulting c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 startups \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong t\u1ef1 tri\u1ec3n khai nghi\u00ean c\u1ee9u\/kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: center;\">Xem th\u00eam:\u00a0\u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-nghien-cuu-thi-truong\/\">D\u1ecaCH V\u1ee4 T\u01af V\u1ea4N, HU\u1ea4N LUY\u1ec6N H\u01af\u1edaNG D\u1eaaN DOANH NGHI\u1ec6P T\u1ef0 KH\u1ea2O S\u00c1T TH\u1eca TR\u01af\u1edcNG, KH\u00c1CH H\u00c0NG<\/a><\/strong><\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: <a href=\"https:\/\/smallbiztrends.com\/2020\/06\/market-research-questions.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Small Biz Trends<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing, truy\u1ec1n th\u00f4ng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u th\u00f4ng tin li\u00ean quan [&hellip;]<\/p>","protected":false},"author":4,"featured_media":12264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[697,651],"class_list":["post-11882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-khao-sat","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11882"}],"version-history":[{"count":19,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11882\/revisions"}],"predecessor-version":[{"id":15344,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11882\/revisions\/15344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/12264"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}