{"id":11870,"date":"2020-10-23T15:15:16","date_gmt":"2020-10-23T08:15:16","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11870"},"modified":"2023-07-11T10:32:45","modified_gmt":"2023-07-11T03:32:45","slug":"brand-tracking-survey-cua-mcdonalds","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/brand-tracking-survey-cua-mcdonalds\/","title":{"rendered":"M\u1eabu b\u1ea3ng h\u1ecfi kh\u1ea3o s\u00e1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u &#8211; Brand Tracking Survey c\u1ee7a McDonald\u2019s (c\u1eadp nh\u1eadt n\u0103m 2023)"},"content":{"rendered":"<p><b>Khi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u00e0 c\u1ea7n ra quy\u1ebft \u0111\u1ecbnh, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/b> (brand tracking survey) l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n<h2>H\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>H\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hay <span id=\"Brand_equity_measurement_system_8211_He_thong_do_luong_tai_san_thuong_hieu\">Brand equity measurement system <\/span>\u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c quy tr\u00ecnh nghi\u00ean c\u1ee9u (resesearch) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi, ch\u00ednh x\u00e1c v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng cho c\u00e1c nh\u00e0 marketer v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn thu\u1eadt t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 trong ng\u1eafn h\u1ea1n c\u0169ng nh\u01b0 c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n<p>B\u00e0i vi\u1ebft chi ti\u1ebft v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/brand-equity-management-system-he-thong-quan-tri-tai-san-thuong-hieu\/\"><span id=\"Brand_equity_measurement_system_8211_He_thong_do_luong_tai_san_thuong_hieu\">Brand equity management system (qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/a><\/p>\n<h3><span id=\"Brand_Tracking_Studies\">Brand Tracking Studies<\/span><\/h3>\n<p>C\u00e1c d\u1ef1 \u00e1n brand tracking studies li\u00ean quan \u0111\u1ebfn th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp th\u01b0\u1eddng xuy\u00ean t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi gian v\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft chi\u1ebfn thu\u1eadt c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 hi\u1ec7u qu\u1ea3 ng\u1eafn h\u1ea1n c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n<p>Trong khi c\u00e1c d\u1ef1 \u00e1n ti\u1ebfn h\u00e0nh brand audit th\u01b0\u1eddng \u0111o l\u01b0\u1eddng \u201cV\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u00e3 \u1edf \u0111\u00e2u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng)\u201d, th\u00ec c\u00e1c d\u1ef1 \u00e1n tracking studies \u0111o l\u01b0\u1eddng xem\u00a0 \u201cth\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i \u0111ang \u1edf \u0111\u00e2u\u201d v\u00e0 li\u1ec7u c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing c\u00f3 \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 d\u1ef1 ki\u1ebfn \u200b\u200bhay kh\u00f4ng?<\/p>\n<p>Bao g\u1ed3m:<\/p>\n<ul>\n<li>Th\u1ef1c hi\u1ec7n <a href=\"https:\/\/dtmconsulting.vn\/en\/danh-gia-thuong-hieu\/\">\u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li>\n<li>\u00a0Ph\u00e1t tri\u1ec3n c\u00e1c quy tr\u00ecnh \u0111\u1ec3 theo d\u00f5i<\/li>\n<li>\u00a0Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t (survey) \u0111o l\u01b0\u1eddng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<h2><a href=\"https:\/\/dtmconsulting.vn\/en\/mau-bang-cau-hoi-khao-sat-hanh-vi-cua-nguoi-tieu-dung\/\">M\u1eabu b\u1ea3ng h\u1ecfi kh\u1ea3o s\u00e1t<\/a> &#8211; Brand Tracking Survey c\u1ee7a McDonald\u2019s<\/h2>\n<p>Gi\u1edbi thi\u1ec7u v\u1edbi \u0111\u00e1p vi\u00ean: Ch\u00fang t\u00f4i \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n ng\u1eafn li\u00ean quan \u0111\u1ebfn \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 chu\u1ed7i nh\u00e0 h\u00e0ng \u0111\u1ed3 \u0103n nhanh t\u1ea1i H\u00e0 N\u1ed9i. Xin anh\/ch\u1ecb vui l\u00f2ng cho bi\u1ebft:<\/p>\n<h3><strong>I. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p><strong>Nh\u1edb l\u1ea1i (kh\u00f4ng c\u00f3 tr\u1ee3 gi\u00fap t\u1eeb ph\u1ecfng v\u1ea5n vi\u00ean) &#8211; nh\u1eadn di\u1ec7n c\u1eeda h\u00e0ng \u0111\u1ed3 \u0103n nhanh<\/strong><\/p>\n<ul>\n<li>B\u1ea1n bi\u1ebft \u0111\u1ebfn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u chu\u1ed7i nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 \u0111\u1ed3 \u0103n nhanh n\u00e0o?<\/li>\n<li>\u00a0B\u1ea1n s\u1ebd c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u chu\u1ed7i nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh n\u00e0o?<\/li>\n<li>\u00a0B\u1ea1n \u0111\u00e3 d\u00f9ng b\u1eefa trong chu\u1ed7i nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh trong tu\u1ea7n tr\u01b0\u1edbc ch\u01b0a? Nh\u1eefng c\u00e1i n\u00e0o?<\/li>\n<li>N\u1ebfu b\u1ea1n \u0103n tr\u01b0a \u1edf m\u1ed9t nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh v\u00e0o ng\u00e0y mai, b\u1ea1n s\u1ebd \u0111\u1ebfn nh\u00e0 h\u00e0ng n\u00e0o?<\/li>\n<li>N\u1ebfu thay v\u00e0o \u0111\u00f3 l\u00e0 b\u1eefa t\u1ed1i th\u00ec sao? B\u1ea1n s\u1ebd \u0111i \u0111\u00e2u?<\/li>\n<li>\u00a0N\u1ebfu thay v\u00e0o \u0111\u00f3 l\u00e0 b\u1eefa s\u00e1ng th\u00ec sao? B\u1ea1n s\u1ebd \u0111i \u0111\u00e2u?<\/li>\n<li>Chu\u1ed7i nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh y\u00eau th\u00edch c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11956\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s.jpg\" alt=\"\" width=\"600\" height=\"350\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s.jpg 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s-300x175.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s-1024x597.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s-768x448.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s-250x146.jpg 250w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/M\u1eabu-b\u1ea3ng-h\u1ecfi-kh\u1ea3o-s\u00e1t-Brand-Tracking-Survey-c\u1ee7a-McDonald\u2019s-129x75.jpg 129w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3><strong>II. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u McDonald&#8217;s<\/strong><\/h3>\n<p>B\u00e2y gi\u1edd, ch\u00fang t\u00f4i mu\u1ed1n h\u1ecfi b\u1ea1n m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi v\u1ec1 m\u1ed9t d\u1ecbch v\u1ee5 nhanh c\u1ee5 th\u1ec3 chu\u1ed7i nh\u00e0 h\u00e0ng, McDonald\u2019s.<\/p>\n<ul>\n<li>B\u1ea1n \u0111\u00e3 nghe n\u00f3i v\u1ec1 nh\u00e0 h\u00e0ng n\u00e0y ch\u01b0a? [Thi\u1ebft l\u1eadp s\u1ef1 quen thu\u1ed9c]<\/li>\n<li>B\u1ea1n \u0111\u00e3 \u0103n \u1edf nh\u00e0 h\u00e0ng n\u00e0y ch\u01b0a? [Thi\u1ebft l\u1eadp th\u1eed nghi\u1ec7m]<\/li>\n<li>\u00a0Khi t\u00f4i n\u00f3i McDonald\u2019s, nh\u1eefng li\u00ean t\u01b0\u1edfng \u0111\u1ea7u ti\u00ean \u0111\u1ebfn v\u1edbi<br \/>\nl\u00ed tr\u00ed? C\u00f2n g\u00ec n\u1eefa kh\u00f4ng? [Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3]<\/li>\n<\/ul>\n<h3><strong>III. H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u McDonald&#8217;s<\/strong><\/h3>\n<p>Li\u1ec7t k\u00ea 5 t\u1eeb h\u00e0ng \u0111\u1ea7u b\u1ea1n ngh\u0129 \u0111\u1ebfn khi ngh\u0129 \u0111\u1ebfn &#8220;McDonalds&#8221; l\u00e0 g\u00ec (Ch\u1ec9 m\u1ea5t ch\u01b0a \u0111\u1ea7y 30 gi\u00e2y)<\/p>\n<h3><strong>IV. Thu\u1ed9c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u McDonald&#8217;s<\/strong><\/h3>\n<p>Nh\u1eefng t\u1eeb sau \u0111\u00e2y m\u00f4 t\u1ea3 McDonalds t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o? (1 = R\u1ea5t kh\u00f4ng \u0111\u1ed3ng \u00fd, 2=Kh\u00f4ng \u0111\u1ed3ng \u00fd, 3=B\u00ecnh th\u01b0\u1eddng, 4=\u0110\u1ed3ng \u00fd, 5 = R\u1ea5t \u0111\u1ed3ng \u00fd)?<br \/>\nMcDonald\u2019s &#8230;<\/p>\n<ul>\n<li>R\u1ea5t tho\u1ea3i m\u00e1i khi \u0103n t\u1ea1i \u0111\u00e2y<\/li>\n<li>Cung c\u1ea5p d\u1ecbch v\u1ee5 nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3<\/li>\n<li>Kh\u00f4ng gian, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t s\u1ea1ch s\u1ebd<\/li>\n<li>L\u00e0 n\u01a1i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c cho c\u1ea3 gia \u0111\u00ecnh<\/li>\n<li>C\u00f3 th\u1ee9c \u0103n ngon<\/li>\n<li>\u00a0C\u00f3 th\u1ee9c \u0103n l\u00e0nh m\u1ea1nh<\/li>\n<li>C\u00f3 th\u1ef1c \u0111\u01a1n \u0111a d\u1ea1ng<\/li>\n<li>C\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n, l\u1ecbch s\u1ef1<\/li>\n<li>C\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u00fa v\u1ecb, phong ph\u00fa<\/li>\n<li>C\u00f3 phong c\u00e1ch v\u00e0 v\u1ebb ngo\u00e0i h\u1ea5p d\u1eabn<\/li>\n<li>C\u00f3 gi\u00e1 t\u1ed1t<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/gia-tri-thuong-hieu-la-gi-lam-the-nao-de-dinh-gia-thuong-hieu\/\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/strong><\/p>\n<h3><strong>V. T\u00ednh c\u00e1ch Th\u01b0\u01a1ng hi\u1ec7u (l\u01b0u \u00fd r\u1eb1ng \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m h\u00ecnh \u1ea3nh ng\u01b0\u1eddi d\u00f9ng, h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng nh\u01b0 <\/strong><strong>c\u00e2u h\u1ecfi \u0111\u1ed9t ph\u00e1)<\/strong><\/h3>\n<p>C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m sau \u0111\u00e2y m\u00f4 t\u1ea3 McDonalds t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o? (1 = R\u1ea5t kh\u00f4ng \u0111\u1ed3ng \u00fd, 2=Kh\u00f4ng \u0111\u1ed3ng \u00fd, 3=B\u00ecnh th\u01b0\u1eddng, 4=\u0110\u1ed3ng \u00fd, 5 = R\u1ea5t \u0111\u1ed3ng \u00fd).<\/p>\n<ul>\n<li>\u00a0Ch\u00e2n th\u00e0nh<\/li>\n<li>Th\u00fa v\u1ecb<\/li>\n<li>Th\u1ea5u hi\u1ec3u<\/li>\n<li>Tinh t\u1ebf<\/li>\n<li>B\u00ecnh y\u00ean<\/li>\n<li>\u0110am m\u00ea<\/li>\n<\/ul>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/75-cau-hoi-nghien-cuu-thi-truong\/\">75 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng<\/a><\/strong><\/p>\n<h3><strong>VI. \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng, <a href=\"https:\/\/dtmconsulting.vn\/en\/khao-sat-trai-nghiem-khach-hang\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/strong><\/h3>\n<ul>\n<li>\u00dd ki\u1ebfn \u200b\u200bchung c\u1ee7a b\u1ea1n v\u1ec1 McDonald\u2019s l\u00e0 g\u00ec?<\/li>\n<li>\u00a0\u0110\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a McDonald\u2019s l\u00e0 g\u00ec?<\/li>\n<li>\u00a0McDonald\u2019s n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>\u00a0McDonald\u2019s c\u00f3 \u0111\u00e1ng gi\u00e1 cao kh\u00f4ng?<\/li>\n<li>\u00a0B\u1ea1n th\u00edch \u0111i\u1ec1u g\u00ec nh\u1ea5t \u1edf McDonald\u2019s?<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam:\u00a0M\u1eabu <a href=\"https:\/\/dtmconsulting.vn\/en\/khao-sat-khach-hang-dich-vu\/\">c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/a> v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/strong><\/p>\n<h3><strong>VII. \u0110\u00e1nh gi\u00e1 v\u1ec1 s\u1ef1 t\u00edn nhi\u1ec7m<\/strong><\/h3>\n<ul>\n<li>\u00a0McDonald\u2019s \u0111\u1ed5i m\u1edbi nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>B\u1ea1n ng\u01b0\u1ee1ng m\u1ed9 McDonald\u2019s \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n<li>\u00a0B\u1ea1n t\u00f4n tr\u1ecdng McDonald\u2019s \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o?<\/li>\n<\/ul>\n<h3><strong>VII. Kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c<\/strong><\/h3>\n<ul>\n<li>\u00a0Kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd gi\u1edbi thi\u1ec7u McDonald\u2019s cho ng\u01b0\u1eddi kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>McDonald\u2019s mang l\u1ea1i nh\u1eefng l\u1ee3i th\u1ebf m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o?<\/li>\n<li>\u00a0McDonald\u2019s c\u00f3 li\u00ean quan c\u00e1 nh\u00e2n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi b\u1ea1n?<br \/>\n<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-mcdonalds.jpg\"><img decoding=\"async\" class=\"size-full wp-image-11970 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-mcdonalds.jpg\" alt=\"\" width=\"638\" height=\"359\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-mcdonalds.jpg 638w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-mcdonalds-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-mcdonalds-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-mcdonalds-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-mcdonalds-133x75.jpg 133w\" data-sizes=\"(max-width: 638px) 100vw, 638px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 638px; --smush-placeholder-aspect-ratio: 638\/359;\" \/><\/a><\/li>\n<\/ul>\n<h3><strong>VIII. Ph\u00e1n \u0111o\u00e1n v\u1ec1 s\u1ef1 \u01b0u vi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<ul>\n<li>\u00a0McDonald\u2019s \u0111\u1ed9c \u0111\u00e1o nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>\u00a0McDonald\u2019s mang l\u1ea1i nh\u1eefng l\u1ee3i th\u1ebf g\u00ec m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng c\u00f3?<\/li>\n<li>\u00a0McDonald\u2019s v\u01b0\u1ee3t tr\u1ed9i \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong h\u1ea1ng m\u1ee5c nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh?<\/li>\n<\/ul>\n<h3><strong>IX. C\u1ea3m x\u00fac<\/strong><\/h3>\n<p>McDonald\u2019s \u0111em l\u1ea1i cho b\u1ea1n c\u1ea3m gi\u00e1c\u2026 (1 = R\u1ea5t kh\u00f4ng \u0111\u1ed3ng \u00fd, 2=Kh\u00f4ng \u0111\u1ed3ng \u00fd, 3=B\u00ecnh th\u01b0\u1eddng, 4=\u0110\u1ed3ng \u00fd, 5 = R\u1ea5t \u0111\u1ed3ng \u00fd).<\/p>\n<ul>\n<li>\u1ea4m \u00e1p<\/li>\n<li>\u00a0H\u1ee9ng th\u00fa<\/li>\n<li>\u00a0Tin c\u1eady<\/li>\n<li>\u00a0Kinh ng\u1ea1c<\/li>\n<li>\u00a0S\u1ee3 h\u00e3i<\/li>\n<li>\u00a0B\u00ecnh t\u0129nh<\/li>\n<li>\u00a0C\u01b0\u1eddng \u0111\u1ed9<\/li>\n<\/ul>\n<h3><strong>X. Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p>N\u1ebfu McDonalds tr\u1edf th\u00e0nh m\u1ed9t con ng\u01b0\u1eddi, th\u00ec anh \u1ea5y s\u1ebd l\u00e0 ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o?<br \/>\nN\u1ebfu McDonalds tr\u1edf th\u00e0nh m\u1ed9t con ng\u01b0\u1eddi v\u00e0 \u1edf trong m\u1ed9t b\u1eefa ti\u1ec7c v\u1edbi b\u1ea1n, h\u1ecd s\u1ebd n\u00f3i g\u00ec v\u1edbi b\u1ea1n?<\/p>\n<h3><strong>XI.S\u1ef1 trung th\u00e0nh<\/strong><\/h3>\n<ul>\n<li>\u00a0T\u00f4i coi m\u00ecnh l\u00e0 ng\u01b0\u1eddi trung th\u00e0nh v\u1edbi McDonalds.<\/li>\n<li>T\u00f4i \u0103n \u1edf McDonalds b\u1ea5t c\u1ee9 khi n\u00e0o t\u00f4i c\u00f3 th\u1ec3.<\/li>\n<li>\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh m\u00e0 t\u00f4i mu\u1ed1n \u0111\u1ebfn nh\u1ea5t.<\/li>\n<li>\u00a0N\u1ebfu McDonalds kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn, \u0111\u1ed1i v\u1edbi t\u00f4i s\u1ebd ch\u1eb3ng c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t n\u1ebfu t\u00f4i ph\u1ea3i \u0103n \u1edf n\u01a1i kh\u00e1c.<\/li>\n<li>\u00a0T\u00f4i kh\u00f4ng mu\u1ed1n \u0111i \u0111\u1ebfn McDonalds<\/li>\n<li>T\u00f4i th\u1ef1c s\u1ef1 y\u00eau th\u00edch McDonalds.<\/li>\n<li>\u00a0T\u00f4i th\u1ef1c s\u1ef1 s\u1ebd nh\u1edb th\u01b0\u01a1ng hi\u1ec7u n\u00e0y n\u1ebfu n\u00f3 bi\u1ebfn m\u1ea5t.<\/li>\n<li>\u00a0McDonalds \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi t\u00f4i.Gi\u1edbi thi\u1ec7u McDonald&#8217;s \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi xung quanh<\/li>\n<li>\u00a0T\u00f4i th\u1ef1c s\u1ef1 th\u00edch n\u00f3i v\u1ec1 McDonalds cho ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<li>\u00a0T\u00f4i lu\u00f4n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 McDonalds.<\/li>\n<li>\u00a0T\u00f4i s\u1ebd quan t\u00e2m \u0111\u1ebfn h\u00e0ng h\u00f3a c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u00ean \u0111\u00f3.<\/li>\n<li>\u00a0T\u00f4i mu\u1ed1n truy c\u1eadp trang web c\u1ee7a McDonalds.<\/li>\n<li>\u00a0So v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, t\u00f4i theo d\u00f5i tin t\u1ee9c v\u1ec1 McDonalds r\u1ea5t ch\u1eb7t ch\u1ebd.<br \/>\nc\u1ed9ng \u0111\u1ed3ng<\/li>\n<li>\u00a0T\u00f4i th\u1ef1c s\u1ef1 x\u00e1c \u0111\u1ecbnh v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/li>\n<li>\u00a0McDonalds th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi nh\u01b0 t\u00f4i lui t\u1edbi.<\/li>\n<li>\u00a0T\u00f4i c\u1ea3m th\u1ea5y c\u00f3 m\u1ed1i li\u00ean h\u1ec7 s\u00e2u s\u1eafc v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/li>\n<\/ul>\n<p>Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y h\u1eefu \u00edch cho b\u1ea1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n<p style=\"text-align: right;\">Tham kh\u1ea3o: <a href=\"https:\/\/www.pearson.com\/nl\/en_NL\/higher-education\/subject-catalogue\/marketing\/keller-strategic-brandmanagement-5e.html\" target=\"_blank\" rel=\"noopener\">Strategic Brand Management \u2013 Building, Measuring, and Managing Brand Equity<\/a>,\u00a0Kevin Lane Keller<\/p>\n<hr \/>\n<p>N\u1ebfu b\u1ea1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p mong mu\u1ed1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh m\u1ed9t d\u1ef1 \u00e1n \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, ki\u1ec3m tra s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh branding m\u1ed9t c\u00e1ch x\u00e1c \u0111\u00e1ng h\u01a1n th\u00ec t\u1ea1i DTM Consulting ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u nh\u1ea5t!<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">Nh\u1eadn ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Khi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u00e0 c\u1ea7n ra quy\u1ebft \u0111\u1ecbnh, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (brand tracking survey) l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. H\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u H\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hay Brand equity measurement system \u0111\u01b0\u1ee3c \u0111\u1ecbnh [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,651],"class_list":["post-11870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11870"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11870\/revisions"}],"predecessor-version":[{"id":16005,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11870\/revisions\/16005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11963"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}