{"id":11719,"date":"2020-08-06T11:07:26","date_gmt":"2020-08-06T04:07:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11719"},"modified":"2020-08-07T18:34:44","modified_gmt":"2020-08-07T11:34:44","slug":"tam-quan-trong-cua-chien-luoc-phat-trien-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tam-quan-trong-cua-chien-luoc-phat-trien-thuong-hieu\/","title":{"rendered":"T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p, k\u1ec3 c\u1ea3 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ed1i v\u1edbi m\u1ed7i c\u00f4ng ty l\u00e0 kh\u00f4ng th\u1ec3 n\u00e0o ph\u1ee7 nh\u1eadn.<\/p>\n

V\u1eady nh\u1eefng l\u00fd do n\u00e0o khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p nh\u01b0 v\u1eady?<\/p>\n

1-X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y s\u1ef1 c\u00f4ng nh\u1eadn<\/h2>\n

\u0110a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng mua c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 quen thu\u1ed9c.<\/p>\n

N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 t\u1ed1t, th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft, m\u1ecdi ng\u01b0\u1eddi s\u1ebd d\u1ec5 d\u00e0ng v\u00e0 tho\u1ea3i m\u00e1i h\u01a1n khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

2-Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap danh nghi\u1ec7p n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7<\/h2>\n

 <\/p>\n

\"t\u1ea7m<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p v\u00e0 gi\u00fap h\u1ecd n\u1ed5i b\u1eadt gi\u1eefa nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

M\u1ed9t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a> \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean nh\u1edd s\u1ef1 \u0111\u1ed9c nh\u1ea5t. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u00fang \u0111\u1eafn v\u00e0 ph\u00f9 h\u1ee3p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra n\u00f3 trong v\u00f4 v\u00e0n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.<\/p>\n

Trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, c\u00e1c s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi nhau th\u00ec vi\u1ec7c n\u1ed5i b\u1eadt gi\u1eefa ch\u00fang l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n

3-Th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p \u0111\u1ed9ng l\u1ef1c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho nh\u00e2n vi\u00ean<\/h2>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng ch\u1ec9 \u1edf ph\u00eda \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a ch\u00ednh doanh nghi\u1ec7p.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u1ef1 h\u00e0o khi l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng h\u1ecd c\u1ea7n ph\u1ea3i c\u1ed1 g\u1eafng, n\u00f3i v\u1edbi h\u1ecd c\u00e1ch h\u00e0nh \u0111\u1ed9ng, c\u00e1ch chi\u1ebfn th\u1eafng v\u00e0 c\u00e1ch \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

4-Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh th\u00fac \u0111\u1ea9y “word of mouth”<\/h2>\n

\"v\u00ec<\/p>\n

M\u1ecdi ng\u01b0\u1eddi th\u00edch n\u00f3i v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd th\u00edch. Ng\u01b0\u1ee3c l\u1ea1i, kh\u00f4ng ai k\u1ec3 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edd nh\u1ea1t \u0111\u1ebfn n\u1ed7i h\u1ecd kh\u00f4ng th\u1ec3 nh\u1edb.<\/p>\n

N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u1ea1i m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t, \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng v\u1edbi thi\u1ec7u n\u00f3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

5-Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 mong \u0111\u1ee3i cho kh\u00e1ch h\u00e0ng<\/h2>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 r\u00f5 r\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i v\u00ec h\u1ecd bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec mong \u0111\u1ee3i m\u1ed7i khi h\u1ecd tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

>>> Xem th\u00eam: Tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/a><\/p>\n

6-Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p, \u0111\u1ea1i di\u1ec7n cho l\u1eddi h\u1ee9a c\u1ee7a doanh nghi\u1ec7p<\/h2>\n

\u0110i\u1ec1u quan tr\u1ecdng m\u00e0 m\u1ed7i doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ghi nh\u1edb, \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p, \u0111\u1ea1i di\u1ec7n cho nh\u00e2n vi\u00ean, \u0111\u1ea1i di\u1ec7n v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

7-Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung<\/h2>\n

\"t\u1ea1i<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd r\u1ea5t d\u1ec5 \u0111i lang thang t\u1eeb \u00fd t\u01b0\u1edfng n\u00e0y sang \u00fd t\u01b0\u1edfng kh\u00e1c v\u00e0 c\u1ee9 th\u1ebf xa r\u1eddi \u0111i nh\u1eefng m\u1ee5c ti\u00eau, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ban \u0111\u1ea7u.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c. Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111i \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c.<\/p>\n

8-Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng, b\u1edfi v\u00ec n\u00f3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, gi\u00fap h\u1ecd h\u00e0i l\u00f2ng khi mua th\u01b0\u01a1ng hi\u1ec7u. Mua h\u00e0ng l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac v\u00e0 c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng khi h\u1ecd tham gia v\u1edbi c\u00f4ng ty.<\/p>\n

9-M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh cung c\u1ea5p gi\u00e1 tr\u1ecb kinh doanh<\/h2>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd cung c\u1ea5p gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c v\u01b0\u1ee3t xa t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t hi\u1ec7n c\u00f3.<\/p>\n

Khi kh\u00e1ch h\u00e0ng mua h\u00e0ng, h\u1ecd mua c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Apple, Coca Cola, gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng c\u00f4ng ty n\u00e0y v\u01b0\u1ee3t xa gi\u00e1 tr\u1ecb c\u00e1c t\u00e0i s\u1ea3n v\u1eadt l\u00fd c\u1ee7a h\u1ecd, ph\u1ea7n gi\u00e1 tr\u1ecb t\u0103ng th\u00eam l\u00e0 nh\u1edd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng th\u1ec3 n\u00e0o ch\u1ed1i b\u1ecf. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u00fang \u0111\u1eafn, \u0111\u1ed9c \u0111\u00e1o, h\u1ee3p l\u00fd \u0111\u1ec3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng. Khi m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00f5 r\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd nh\u1eadn th\u1ea5y th\u00e0nh qu\u1ea3 to l\u1edbn trong khi x\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a m\u00ecnh.<\/p>\n

Ngu\u1ed3n: Strategy<\/a><\/p>","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p, k\u1ec3 c\u1ea3 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi m\u1ed7i c\u00f4ng ty l\u00e0 kh\u00f4ng th\u1ec3 n\u00e0o ph\u1ee7 nh\u1eadn. V\u1eady nh\u1eefng l\u00fd do n\u00e0o khi\u1ebfn cho […]<\/p>","protected":false},"author":4,"featured_media":11746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647],"class_list":["post-11719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11719"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11719\/revisions"}],"predecessor-version":[{"id":11731,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11719\/revisions\/11731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11746"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}