{"id":11631,"date":"2020-08-05T11:44:20","date_gmt":"2020-08-05T04:44:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11631"},"modified":"2020-08-08T16:12:55","modified_gmt":"2020-08-08T09:12:55","slug":"quan-tri-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/quan-tri-thuong-hieu-la-gi\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 Nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

1- Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Management)<\/em>\u00a0\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng marketing cho m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean bi\u1ec7t nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb \u0111\u00f3 gia t\u0103ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea3 n\u0103ng chuy\u1ec3n nh\u01b0\u1ee3ng th\u01b0\u01a1ng quy\u1ec1n. <\/em>(Theo Neih H. McElroy thu\u1ed9c t\u1eadp \u0111o\u00e0n Procter & Gamble)<\/p>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u00f3 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 h\u00ecnh \u1ea3nh t\u00ednh c\u1ef1c \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n

C\u00f3 kh\u00f4ng \u00edt ng\u01b0\u1eddi v\u1eabn c\u00f2n nh\u1ea7m l\u1eabn gi\u1eefa x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (Branding) v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Management). V\u1eady Branding v\u00e0 Brand Management c\u00f3 g\u00ec kh\u00e1c nhau?<\/p>\n

\"s\u1ef1<\/p>\n

Qu\u00e1 tr\u00ecnh m\u00e0 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u t\u1eeb con s\u1ed1 0 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Branding. Trong khi \u0111\u00f3 Brand Management l\u1ea1i l\u00e0 ph\u1ea7n sau, l\u00e0 c\u00e1ch doanh nghi\u1ec7p b\u1ea3o v\u1ec7, duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n danh ti\u1ebfng b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u00e1m s\u00e1t, thay th\u1ebf, s\u1eeda \u0111\u1ed5i khi c\u1ea7n thi\u1ebft.<\/p>\n

2- Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n

Qu\u1ea3n l\u00fd gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (\u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/a>). \u0110i\u1ec1u n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ee5 mua l\u1ea1i, lo\u1ea1i b\u1ecf hay c\u1ed5 ph\u1ea7n ho\u00e1 c\u00f4ng ty th\u00ec gi\u00e1 tr\u1ecb b\u1eb1ng con s\u1ed1 c\u1ee7a t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"Vai<\/p>\n

Ph\u00e2n lo\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eebng nh\u00e3n hi\u1ec7u tr\u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh n\u1ed9i b\u1ed9<\/h3>\n

Doanh nghi\u1ec7p ph\u00e2n lo\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eebng nh\u00e3n hi\u1ec7u trong c\u00f9ng c\u00f4ng ty \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng h\u01a1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 l\u1ee3i \u00edch kh\u00e1c nhau c\u1ee7a m\u1ed7i nh\u00e3n hi\u1ec7u gi\u00fap doanh nghi\u1ec7p tr\u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh n\u1ed9i b\u1ed9.<\/p>\n

X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng kh\u00f4ng kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea1nh tranh n\u1ed9i b\u1ed9 kh\u00f4ng nh\u1eefng l\u00e0m thi\u1ec7t h\u1ea1i v\u1ec1 t\u00e0i ch\u00ednh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p m\u00e0 c\u00f2n l\u00e0m gi\u1ea3m \u0111i \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m ph\u00e2n t\u00edch v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> trong c\u00f4ng cu\u1ed9c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eb1m ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u1edd v\u00e0o vi\u1ec7c l\u01b0u d\u1ea5u h\u00ecnh \u1ea3nh t\u1ed1t \u0111\u1eb9p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, m\u1ed7i khi ngh\u0129 v\u1ec1 m\u1ed9t ng\u00e0nh s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb \u0111\u1ebfn, ngh\u0129 ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay th\u1eadm ch\u00ed khi \u0111\u00e3 l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u1ecd lu\u00f4n s\u1eb5n s\u00e0ng b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

3- 5 Nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, m\u1ecdi th\u1ee9 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng m\u1edbi v\u00e0 vi\u1ec7c qu\u1ea3n tr\u1ecb n\u00f3 th\u00ec kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u d\u1ec5 d\u00e0ng. V\u1eady h\u00e3y xem 5 nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00e2y \u0111\u1ec3 v\u1ea1ch ra cho m\u00ecnh h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn.<\/p>\n

\"Nguy\u00ean<\/p>\n

T\u1eadn d\u1ee5ng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o trong s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/h3>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t trong c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ea1o cho b\u1ea1n d\u1ea5u \u1ea5n s\u1eafc n\u00e9t h\u01a1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec3m nh\u1ea5n \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

B\u00ean c\u1ea1nh nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, b\u1ea1n c\u1ea7n s\u00e1ng t\u1ea1o n\u00ean hay t\u1eadn d\u1ee5ng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o n\u00ean s\u1ef1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> m\u1edbi m\u1ebb v\u00e0 \u1ea5n t\u01b0\u1ee3ng, nh\u01b0 th\u1ebf kh\u00e1ch h\u00e0ng m\u1edbi nh\u1edb \u0111\u1ebfn b\u1ea1n.<\/p>\n

G\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng, tao d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng cho th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

M\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u xoay quanh kh\u00e1ch h\u00e0ng v\u00e0 v\u00ec th\u1ebf n\u1ebfu g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u00e0 g\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng \u0111\u1ed3ng th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111i kh\u00f4n ngoan trong vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Th\u1ef1c t\u1ebf hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u01b0a ra nh\u1eefng c\u00e1ch \u0111\u1ec3 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 vi\u1ec7c cho ph\u00e9p kh\u00e1ch h\u00e0ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u: xin \u00fd ki\u1ebfn v\u1ec1 bao b\u00ec, h\u00ecnh \u1ea3nh, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, m\u1ee9c gi\u00e1 mong mu\u1ed1n,…<\/p>\n

\"g\u1eafn<\/p>\n

Khi \u0111\u01b0\u1ee3c tham gia v\u00e0o qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y li\u00ean k\u1ebft, g\u1eafn b\u00f3 h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u0169ng nh\u01b0 th\u1ebf g\u00e2y d\u1ef1ng n\u00ean c\u1ed9ng \u0111\u1ed3ng cho th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee9ng m\u1ed9t m\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd lu\u00f4n \u0111\u1ed3ng h\u00e0nh v\u00e0 \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9.<\/p>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/h3>\n

T\u1eadp trung v\u00e0o \u0111i\u1ec1u c\u1ed1t l\u00f5i nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang \u1edf \u0111\u00e2u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n bi\u1ebft ch\u1ed7 \u0111\u1ee9ng c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u tr\u01b0\u1edbc khi c\u00f3 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i b\u1edfi m\u1ecdi th\u1ee9 s\u1ebd kh\u00f4ng \u0111\u1ee9ng nguy\u00ean t\u1ea1i ch\u1ed7.<\/p>\n

N\u1ebfu nh\u01b0 b\u0103n kho\u0103n kh\u00f4ng bi\u1ebft thay \u0111\u1ed5i th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o “S\u1ef1 thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i s\u1ed1”<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi h\u01b0\u1edbng \u0111i trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n n\u00e0y.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh ph\u1ea3n chi\u1ebfu m\u00f4 h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p<\/h3>\n

T\u01b0\u01a1ng t\u1ef1 c\u00e1c c\u00e1 nh\u00e2n xu\u1ea5t ch\u00fang nh\u01b0 Barack Obama, Richard Branson,… h\u1ecd \u0111\u1ec1u x\u00e2y d\u1ef1ng c\u01a1 \u0111\u1ed3 s\u1ef1 nghi\u1ec7p t\u1eeb s\u1ee9c h\u00fat th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh v\u1eady th\u00ec th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u0169ng l\u00e0 phi\u00ean b\u1ea3n m\u1edf r\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n

V\u00e0 c\u0169ng ch\u00ednh v\u00ec th\u1ebf th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh ph\u1ea3n chi\u1ebfu m\u00f4 h\u00ecnh kinh doanh (Business Model)<\/a> c\u1ee7a ch\u00ednh doanh nghi\u1ec7p, n\u00f3 ph\u1ea3n chi\u1ebfu nh\u1eefng g\u00ec thu\u1ed9c v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

B\u1ea5t k\u1ef3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch hay k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 th\u00ec c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady.<\/p>\n

T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 c\u0169ng l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u00e1nh gi\u00e1, ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Xem th\u00eam: Social Media Marketing: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n)<\/a><\/strong><\/p>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng bao g\u1ed3m c\u1ea3 vi\u1ec7c x\u1eed l\u00fd r\u1ee7i ro, s\u1ef1 c\u1ed1. B\u1ea1n kh\u00f4ng th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01a1n v\u1ecb, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh kh\u00f4ng c\u00f3 s\u1ef1 c\u1ed1, nh\u1eefng l\u1ed7 h\u1ed5ng b\u1ecb r\u00f2 r\u1ec9 s\u1ebd khi\u1ebfn c\u00e1c tin t\u1ee9c kh\u00f4ng t\u1ed1t b\u1ea1i l\u1ed9 ra b\u00ean ngo\u00e0i. V\u00ec v\u1eady qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh nh\u01b0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec…<\/p>","protected":false},"author":17,"featured_media":11708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[],"class_list":["post-11631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11631"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11631\/revisions"}],"predecessor-version":[{"id":11780,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11631\/revisions\/11780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11708"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}