{"id":11592,"date":"2020-07-30T17:37:26","date_gmt":"2020-07-30T10:37:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11592"},"modified":"2020-11-28T10:48:29","modified_gmt":"2020-11-28T03:48:29","slug":"marketer-va-blooms-taxonomy","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketer-va-blooms-taxonomy\/","title":{"rendered":"\u0110o “Tr\u00ecnh \u0111\u1ed9” c\u1ee7a Marketer theo Thang \u0111o Bloom – B\u1ea1n \u1edf m\u1ee9c n\u00e0o?"},"content":{"rendered":"
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Bloom’s Taxonomy – Thang \u0111o Bloom (1956) l\u00e0 g\u00ec?<\/h1>\n
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Bloom’s original 1956 Taxonomy<\/span><\/div>\n<\/div>\n<\/div>\n
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N\u0103m 1956, Benjamin Bloom v\u1edbi c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean Max Englehart, Edward Furst, Walter Hill v\u00e0 David Krathwohl \u0111\u00e3 xu\u1ea5t b\u1ea3n m\u1ed9t khung ph\u00e2n lo\u1ea1i c\u00e1c m\u1ee5c ti\u00eau gi\u00e1o d\u1ee5c:\u00a0Ph\u00e2n lo\u1ea1i c\u00e1c m\u1ee5c ti\u00eau gi\u00e1o d\u1ee5c<\/em> . \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1i t\u00ean\u00a0Bloom’s Taxonomy Khung \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi Bloom v\u00e0 c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean c\u1ee7a \u00f4ng bao g\u1ed3m s\u00e1u c\u1ea5p \u0111\u1ed9 ch\u00ednh: Ki\u1ebfn th\u1ee9c (Knowledge), Hi\u1ec3u (Comprehension), \u1ee8ng d\u1ee5ng (Application), Ph\u00e2n t\u00edch (Analysis), T\u1ed5ng h\u1ee3p (Synthesis), v\u00e0 \u0110\u00e1nh gi\u00e1 (Evaluation).<\/strong> M\u1ee9c \u0111\u1ed9\u00a0 Ki\u1ebfn th\u1ee9c (Knowledge) \u1edf \u0111\u00e1y c\u1ee7a h\u00ecnh minh h\u1ecda, b\u00ean tr\u00ean l\u00e0 c\u00e1c k\u1ef9 n\u0103ng v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u1eb1m \u00fd ngh\u0129a th\u1ec3 hi\u1ec7n r\u1eb1ng Ki\u1ebfn th\u1ee9c (Knowledge) ki\u1ebfn \u200b\u200bth\u1ee9c l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a c\u00e1c k\u1ef9 n\u0103ng v\u00e0 kh\u1ea3 n\u0103ng n\u00e0y v\u00e0o th\u1ef1c ti\u1ec5n.<\/p>\n

\"\"<\/a><\/p>\n

Trong m\u1ed7i c\u1ea5p \u0111\u1ed9 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u00eau bi\u1ec3u, t\u1ea5t c\u1ea3 n\u1eb1m d\u1ecdc theo s\u1ef1 li\u00ean t\u1ee5c t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn ph\u1ee9c t\u1ea1p v\u00e0 c\u1ee5 th\u1ec3 \u0111\u1ebfn tr\u1eebu t\u01b0\u1ee3ng.<\/p>\n

The Revised Taxonomy (2001)<\/h2>\n

V\u00e0o n\u0103m 2001, m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc nh\u1eadn th\u1ee9c, nh\u00e0 l\u00fd lu\u1eadn ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u gi\u1ea3ng d\u1ea1y, v\u00e0 c\u00e1c chuy\u00ean gia ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n b\u1ea3n s\u1eeda \u0111\u1ed5i c\u1ee7a Thang \u0111o Bloom v\u1edbi ti\u00eau \u0111\u1ec1 Nguy\u00ean t\u1eafc ph\u00e2n lo\u1ea1i cho vi\u1ec7c d\u1ea1y, h\u1ecdc v\u00e0 \u0111\u00e1nh gi\u00e1.*<\/em><\/p>\n

\"\"<\/a><\/p>\n

C\u00e1c t\u00e1c gi\u1ea3 c\u1ee7a ph\u00e2n lo\u1ea1i s\u1eeda \u0111\u1ed5i nh\u1ea5n m\u1ea1nh t\u00ednh n\u0103ng \u0111\u1ed9ng n\u00e0y, s\u1eed d\u1ee5ng \u0111\u1ed9ng t\u1eeb v\u00e0 danh \u0111\u1ed9ng t\u1eeb \u0111\u1ec3 g\u1eafn nh\u00e3n danh m\u1ee5c v\u00e0 danh m\u1ee5c con c\u1ee7a h\u1ecd (ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 danh t\u1eeb c\u1ee7a thang \u0111o g\u1ed1c).<\/p>\n

Gi\u1ed1ng nh\u01b0 c\u00e1c nguy\u00ean t\u1eafc ph\u00e2n lo\u1ea1i kh\u00e1c, Bloom mang t\u00ednh ph\u00e2n c\u1ea5p, c\u00f3 ngh\u0129a l\u00e0 h\u1ecdc \u1edf c\u1ea5p cao h\u01a1n ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 k\u1ef9 n\u0103ng ti\u00ean quy\u1ebft \u1edf c\u1ea5p th\u1ea5p h\u01a1n. B\u1ea1n s\u1ebd th\u1ea5y Thang \u0111o Bloom th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng \u0111\u1ed3 h\u1ecda kim t\u1ef1 th\u00e1p \u0111\u1ec3 gi\u00fap th\u1ec3 hi\u1ec7n h\u1ec7 th\u1ed1ng thang \u0111o nh\u1eb1m nh\u1ea5n m\u1ea1nh r\u1eb1ng m\u1ed7i c\u1ea5p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c c\u1ea5p tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

Trong thang \u0111o m\u1edbi \u0111\u00e3 s\u1eeda \u0111\u1ed5i n\u00e0y, ki\u1ebfn \u200b\u200bth\u1ee9c l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a s\u00e1u qu\u00e1 tr\u00ecnh nh\u1eadn th\u1ee9c n\u00e0y, nh\u01b0ng c\u00e1c t\u00e1c gi\u1ea3 c\u1ee7a n\u00f3 \u0111\u00e3 t\u1ea1o ra m\u1ed9t thang \u0111o ri\u00eang bi\u1ec7t v\u1ec1 c\u00e1c lo\u1ea1i ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u1eadn th\u1ee9c:<\/p>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n

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1. C\u1ea5p \u0111\u1ed9 1 – Remember (ghi nh\u1edb)<\/strong><\/h3>\n

Nh\u1edb l\u00e0 kh\u1ea3 n\u0103ng\u00a0ghi nh\u1edb v\u00e0 nh\u1eadn di\u1ec7n th\u00f4ng tin.\u00a0Nh\u1edb l\u00e0 c\u1ea7n thi\u1ebft cho t\u1ea5t c\u00e1c m\u1ee9c \u0111\u1ed9 t\u01b0 duy. Nh\u1edb \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1edb l\u1ea1i nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c v\u00e0 nh\u1eafc l\u1ea1i.<\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00ed d\u1ee5 \u1edf c\u1ea5p Ghi nh\u1edb: ghi nh\u1edb m\u1ed9t b\u00e0i th\u01a1, nh\u1edb l\u1ea1i th\u1ee7 \u0111\u00f4 nh\u00e0 n\u01b0\u1edbc, nh\u1edb c\u00e1c c\u00f4ng th\u1ee9c to\u00e1n h\u1ecdc<\/p>\n

2. C\u1ea5p \u0111\u1ed9 2 – Understand (Hi\u1ec3u)<\/strong><\/h3>\n

L\u00e0 kh\u1ea3 n\u0103ng m\u00f4 t\u1ea3, gi\u1ea3i th\u00edch, di\u1ec5n gi\u1ea3i, tr\u00ecnh b\u00e0y l\u1ea1i, \u0111\u01b0a ra c\u00e1c v\u00ed d\u1ee5 ban \u0111\u1ea7u v\u1ec1, t\u00f3m t\u1eaft, t\u01b0\u01a1ng ph\u1ea3n, gi\u1ea3i th\u00edch, th\u1ea3o lu\u1eadn.<\/p>\n

V\u00ed d\u1ee5: sau b\u00e0i n\u00e0y h\u1ecdc vi\u00ean s\u1ebd c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 nguy\u00ean t\u1eafc khi t\u1ea1o ra m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/p>\n

3. C\u1ea5p \u0111\u1ed9 3- Apply (\u00c1p d\u1ee5ng)<\/strong><\/h3>\n

L\u00e0 vi\u1ec7c t\u00ednh to\u00e1n, d\u1ef1 \u0111o\u00e1n, \u00e1p d\u1ee5ng, gi\u1ea3i quy\u1ebft, minh h\u1ecda, s\u1eed d\u1ee5ng, ch\u1ee9ng minh, x\u00e1c \u0111\u1ecbnh, m\u00f4 h\u00ecnh, th\u1ef1c hi\u1ec7n, tr\u00ecnh b\u00e0y.<\/p>\n

V\u1eadn d\u1ee5ng l\u00e0 kh\u1ea3 n\u0103ng\u00a0s\u1eed d\u1ee5ng th\u00f4ng tin v\u00e0 chuy\u1ec3n \u0111\u1ed5i ki\u1ebfn th\u1ee9c t\u1eeb d\u1ea1ng n\u00e0y sang d\u1ea1ng kh\u00e1c\u00a0<\/b>(s\u1eed d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc trong ho\u00e0n c\u1ea3nh m\u1edbi). V\u1eadn d\u1ee5ng l\u00e0 b\u1eaft \u0111\u1ea7u c\u1ee7a m\u1ee9c t\u01b0 duy s\u00e1ng t\u1ea1o. T\u1ee9c l\u00e0 v\u1eadn d\u1ee5ng nh\u1eefng g\u00ec \u0111\u00e3 h\u1ecdc v\u00e0o \u0111\u1eddi s\u1ed1ng ho\u1eb7c m\u1ed9t t\u00ecnh hu\u1ed1ng m\u1edbi.<\/p>\n

V\u00ed d\u1ee5: sau khi tham d\u1ef1 kh\u00f3a coaching h\u1ecdc vi\u00ean c\u00f3 th\u1ec3 t\u1ef1 l\u00ean \u0111\u01b0\u1ee3c b\u1ed9 metrics \u0111o l\u01b0\u1eddng trong Digital Marketing cho c\u00f4ng ty m\u00ecnh.<\/p>\n

Xem th\u00eam: Coaching Vs Training c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t? Marketer n\u00ean l\u1ef1a ch\u1ecdn d\u1ea1ng n\u00e0o?<\/a><\/p>\n

4. C\u1ea5p \u0111\u1ed9 4 – Analyze (ph\u00e2n t\u00edch)<\/strong><\/h3>\n

L\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n lo\u1ea1i, chia nh\u1ecf, ph\u00e2n lo\u1ea1i, ph\u00e2n t\u00edch, s\u01a1 \u0111\u1ed3, minh h\u1ecda, ph\u00ea b\u00ecnh, \u0111\u01a1n gi\u1ea3n h\u00f3a, li\u00ean k\u1ebft.<\/p>\n

L\u00e0 kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft chi ti\u1ebft, ph\u00e1t hi\u1ec7n v\u00e0 ph\u00e2n bi\u1ec7t c\u00e1c b\u1ed9 ph\u1eadn c\u1ea5u th\u00e0nh c\u1ee7a th\u00f4ng tin<\/b>\u00a0hay t\u00ecnh hu\u1ed1ng. \u1ede m\u1ee9c \u0111\u1ed9 n\u00e0y \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng ph\u00e2n nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng th\u00e0nh c\u00e1c h\u1ee3p ph\u1ea7n c\u1ea5u th\u00e0nh \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u1ea5u tr\u00fac c\u1ee7a n<\/p>\n

V\u00ed d\u1ee5: \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c personas kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, marketer c\u1ea7n ph\u00e2n lo\u1ea1i v\u00e0 chia nh\u1ecf c\u00e1c lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u00eau bi\u1ec3u<\/p>\n

5. C\u1ea5p \u0111\u1ed9 5 – <\/strong>Evaluate (<\/b><\/span>\u0110\u00e1nh gi\u00e1)<\/strong><\/h3>\n

\u0110\u00e1nh gi\u00e1 l\u00e0 kh\u1ea3 n\u0103ng\u00a0ph\u00e1n x\u00e9t gi\u00e1 tr\u1ecb ho\u1eb7c s\u1eed d\u1ee5ng th\u00f4ng tin theo c\u00e1c ti\u00eau ch\u00ed th\u00edch h\u1ee3p<\/b>. (H\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 b\u1eb1ng l\u00fd do\/l\u1eadp lu\u1eadn). \u0110\u1ec3 s\u1eed d\u1ee5ng \u0111\u00fang m\u1ee9c \u0111\u1ed9 n\u00e0y, h\u1ecdc vi\u00ean ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i th\u00edch t\u1ea1i sao s\u1eed d\u1ee5ng nh\u1eefng l\u1eadp lu\u1eadn gi\u00e1 tr\u1ecb \u0111\u1ec3 b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m.<\/p>\n

6. C\u1ea5p \u0111\u1ed9\u00a0 6 – Create (S\u00e1ng t\u1ea1o)<\/strong><\/h3>\n

\u0110\u1ea1t \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c cao nh\u1ea5t n\u00e0y ng\u01b0\u1eddi h\u1ecdc c\u00f3\u00a0kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1i m\u1edbi<\/b>, x\u00e1c l\u1eadp th\u00f4ng tin, s\u1ef1 v\u1eadt m\u1edbi tr\u00ean c\u01a1 s\u1edf nh\u1eefng th\u00f4ng tin, s\u1ef1 v\u1eadt \u0111\u00e3 c\u00f3.<\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00ed d\u1ee5 \u1edf c\u1ea5p \u0111\u1ed9 S\u00e1ng t\u1ea1o: thi\u1ebft k\u1ebf m\u1ed9t gi\u1ea3i ph\u00e1p m\u1edbi cho v\u1ea5n \u0111\u1ec1 ‘c\u0169’ nh\u1eb1m t\u00f4n vinh \/ th\u1eeba nh\u1eadn nh\u1eefng th\u1ea5t b\u1ea1i tr\u01b0\u1edbc \u0111\u00f3, x\u00f3a c\u00e1c l\u1eadp lu\u1eadn \u00edt h\u1eefu \u00edch nh\u1ea5t trong m\u1ed9t b\u00e0i lu\u1eadn thuy\u1ebft ph\u1ee5c, vi\u1ebft m\u1ed9t b\u00e0i th\u01a1 d\u1ef1a tr\u00ean m\u1ed9t ch\u1ee7 \u0111\u1ec1 v\u00e0 gi\u1ecdng \u0111i\u1ec7u nh\u1ea5t \u0111\u1ecbnh<\/p>\n

\u0110\u1ed1i chi\u1ebfu 6 c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c \u0111\u00e3 ph\u00e2n t\u00edch v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 Ki\u1ebfn th\u1ee9c, K\u1ef9 n\u0103ng v\u00e0 Th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi h\u1ecdc, m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i ta th\u1ea5y:<\/p>\n<\/div>\n<\/div>\n<\/div>\n

+\u00a0Khi ng\u01b0\u1eddi h\u1ecdc \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c\u00a0Nh\u1edb v\u00e0 Hi\u1ec3u\u00a0<\/b>th\u00ec c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi c\u00e1c m\u1ee5c ti\u00eau\u00a0Ki\u1ebfn th\u1ee9c<\/b>\u00a0\u0111\u00e3 th\u1ecfa m\u00e3n.<\/p>\n

+\u00a0\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u1ec1\u00a0K\u1ef9 n\u0103ng<\/b>\u00a0ng\u01b0\u1eddi h\u1ecdc c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c 2 c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c cao h\u01a1n l\u00e0\u00a0V\u1eadn d\u1ee5ng v\u00e0 Ph\u00e2n t\u00edch<\/b>.<\/p>\n

+\u00a0Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau cao nh\u1ea5t l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c m\u1edbi,\u00a0Th\u00e1i \u0111\u1ed9\u00a0<\/b>m\u1edbi ng\u01b0\u1eddi h\u1ecdc c\u0169ng c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c c\u1ea5p \u0111\u1ed9 nh\u1eadn th\u1ee9c cao nh\u1ea5t l\u00e0 kh\u1ea3 n\u0103ng\u00a0\u0110\u00e1nh gi\u00e1 v\u00e0 kh\u1ea3 n\u0103ng S\u00e1ng t\u1ea1o<\/b>.<\/p>\n

Nh\u01b0 v\u1eady \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ki\u1ec3m tra \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u00ec tr\u01b0\u1edbc h\u1ebft ng\u01b0\u1eddi \u0111\u00e0o t\u1ea1o c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c\u00a0m\u1ee5c ti\u00eau b\u00e0i h\u1ecdc<\/b> m\u00e0 h\u1ecdc vi\u00ean c\u1ea7n \u0111\u1ea1t \u0111\u1ebfn v\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u00e1nh gi\u00e1 nh\u1eadn th\u1ee9c sinh vi\u00ean. Tr\u00ean c\u01a1 s\u1edf \u0111\u00f3 m\u1edbi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi trong ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 cho ph\u00f9 h\u1ee3p.<\/p>\n

>>> Xem th\u00eam: Marketer c\u1ea7n g\u00ec \u0111\u1ec3 th\u00e0nh c\u00f4ng? C\u00e1ch r\u00e8n luy\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n<\/a><\/p>\n<\/div>\n

Marketer mu\u1ed1n n\u00e2ng cao k\u1ef9 n\u0103ng b\u1ea3n th\u00e2n n\u00ean l\u00e0m g\u00ec?<\/h1>\n

Sau khi bi\u1ebft v\u00e0 nh\u1edb, hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 Thang do Bloom b\u1ea1n cho r\u1eb1ng m\u00ecnh \u0111\u00e3 c\u00f3 nh\u1eefng g\u00ec v\u00e0 c\u1ea7n h\u1ecdc nh\u1eefng g\u00ec?<\/p>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 c\u1ea3m th\u1ea5y b\u1ea3n th\u00e2n \u0111\u00e3 qua c\u00e1c c\u1ea5p \u0111\u1ed9 1 Remember (ghi nh\u1edb) v\u00e0<\/strong> Understand (Hi\u1ec3u) mu\u1ed1n h\u1ecdc h\u1ecfi th\u00eam v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng \u0111\u1ec3 c\u00f3 th\u1ec3 Apply (\u00e1p d\u1ee5ng) nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc v\u00e0o th\u1ef1c ti\u1ec5n? Xa h\u01a1n n\u1eefa l\u00e0 mong mu\u1ed1n tr\u1edf th\u00e0nh c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u00ec c\u1ea7n \u0111\u1ea1t t\u1edbi m\u1ee9c \u0111\u1ed9 cao nh\u1ea5t c\u1ee7a thang \u0111o Bloom – Create (s\u00e1ng t\u1ea1o).<\/strong><\/p>\n

Hi\u1ec7n DTM Consulting \u0111ang t\u1ed5 ch\u1ee9c kh\u00f3a coaching “Essentials of Digital Marketing<\/a><\/strong>” d\u00e0nh cho c\u00e1c marketer tr\u1ebb \u0111\u00e3 c\u00f3 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng c\u1ea7n c\u1ea3i thi\u1ec7n c\u00e1c k\u1ef9 n\u0103ng \u00e1p d\u1ee5ng\u00a0 th\u1ef1c ti\u1ec5n.Trong\u00a0 kh\u00f3a h\u1ecdc n\u00e0y marketer s\u1ebd \u0111\u01b0\u1ee3c:<\/p>\n