{"id":11574,"date":"2020-08-03T16:31:04","date_gmt":"2020-08-03T09:31:04","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11574"},"modified":"2020-08-08T15:44:59","modified_gmt":"2020-08-08T08:44:59","slug":"ly-do-smes-startups-that-bai","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ly-do-smes-startups-that-bai\/","title":{"rendered":"20 l\u00fd do doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups th\u1ea5t b\u1ea1i"},"content":{"rendered":"

T\u1eeb vi\u1ec7c thi\u1ebfu s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh h\u01b0\u1edbng theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u1ee7a\u00a0 s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn s\u1ef1 b\u1ea5t h\u00f2a trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c n\u1ed9i b\u1ed9 \u0111\u1ec1u l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup th\u1ea5t b\u1ea1i khi \u0111\u01b0a s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p nh\u1ecf (SMEs), startups th\u1ea5t b\u1ea1i?<\/strong><\/h2>\n

Theo d\u1eef li\u1ec7u t\u1eeb CB Insights c\u00f3 \u0111\u1ebfn 20 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn nh\u1eefng th\u1ea5t b\u1ea1i kh\u00f4ng \u0111\u00e1ng c\u00f3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n startup, m\u1ed9t doanh nghi\u1ec7p nh\u1ecf th\u00ec c\u00f3 l\u1ebd b\u1ea1n n\u00ean nghi\u00ean c\u1ee9u k\u1ef9 nh\u1eefng nguy\u00ean nh\u00e2n n\u00e0y v\u00e0 c\u1ed1 g\u1eafng tr\u00e1nh cho doanh nghi\u1ec7p m\u00ecnh. B\u1edfi \u0111\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng kinh nghi\u1ec7m, b\u00e0i h\u1ecdc x\u01b0\u01a1ng m\u00e1u c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p kh\u00e1c v\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng g\u00ec \u0111\u1ec3 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u0111\u00f3 nh\u1eadn di\u1ec7n v\u00e0 chia s\u1ebb nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i, v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n

\"nguy\u00ean<\/a><\/p>\n

C\u1ee5 th\u1ec3:<\/p>\n

1. 42% kh\u00f4ng hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/h3>\n

\"\"<\/a><\/p>\n

Khi m\u1ed9t doanh nghi\u1ec7p ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) ra th\u1ecb tr\u01b0\u1eddng, thay v\u00ec s\u1ea3n ph\u1ea9m \u0111\u00f3 ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd th\u00ec c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111a ph\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u01b0\u1edbi nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ea3m t\u00ednh v\u00e0 phi\u1ebfn di\u1ec7n. 42% tr\u01b0\u1eddng h\u1ee3p c\u00e1c doanh nghi\u1ec7p startup th\u1ea5t b\u1ea1i \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 do thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 insight kh\u00e1ch h\u00e0ng<\/a>.<\/strong><\/p>\n

Theo Kolos, doanh nghi\u1ec7p h\u1ecd \u0111\u00e3 l\u00e0m r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111\u00fang, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 v\u00f4 \u00edch v\u00ec h\u1ecd \u0111\u00e3 b\u1ecf qua kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ecdi startups, doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u n\u00ean t\u1eadp trung v\u00e0o \u0111\u1ea7u ti\u00ean: s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/strong><\/p>\n

Ho\u1eb7c trong ph\u1ea7n chia s\u1ebb c\u1ee7a m\u00ecnh, Treehouse Logic \u0111\u00e3 n\u00f3i: “Startups th\u1ea5t b\u1ea1i khi h\u1ecd kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 kh\u00f4ng gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n r\u1ed9ng h\u01a1n. Ch\u00fang t\u00f4i c\u00f3 c\u00f4ng ngh\u1ec7 tuy\u1ec7t v\u1eddi, d\u1eef li\u1ec7u tuy\u1ec7t v\u1eddi v\u1ec1 h\u00e0nh vi mua s\u1eafm v.v., nh\u01b0ng gi\u1ea3i quy\u1ebft m\u1ed9t pain point c\u1ee7a kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n

2. 29% h\u1ebft ti\u1ec1n m\u1eb7t \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng<\/h3>\n

\"\"<\/a><\/p>\n

Ti\u1ec1n v\u00e0 th\u1eddi gian lu\u00f4n l\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 h\u1ea1n v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng. C\u00e1ch doanh nghi\u1ec7p s\u1eed d\u1ee5ng ti\u1ec1n b\u1ea1c lu\u00f4n l\u00e0 m\u1ed9t vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh b\u1ea1i\u00a0 v\u00e0 \u0111\u00f3 l\u00e0 nguy\u00ean nh\u00e2n v\u00ec sao 29% c\u00e1c startup th\u1ea5t b\u1ea1i v\u00ec thi\u1ebfu ti\u1ec1n m\u1eb7t \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p h\u1ebft ti\u1ec1n th\u01b0\u1eddng b\u1ecb r\u00e0ng bu\u1ed9c v\u1edbi c\u00e1c l\u00fd do kh\u00e1c cho s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a startup bao g\u1ed3m vi\u1ec7c kh\u00f4ng t\u00ecm th\u1ea5y s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c tr\u1ee5c tr\u1eb7c th\u1ea5t b\u1ea1i. S\u1ea3n ph\u1ea9m kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c, c\u00f4ng ty l\u1ea1i kh\u00f4ng th\u1ec3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c v\u1ed1n b\u1ed5 sung.<\/p>\n

3. 23% \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 kh\u00f4ng th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p<\/h3>\n

\"\"<\/a><\/p>\n

M\u1ed9t \u0111\u1ed9i ng\u0169 v\u1edbi c\u00e1c b\u1ed9 k\u1ef9 n\u0103ng kh\u00e1c nhau th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t c\u00f4ng ty.\u00a0 C\u00e1c startup sau khi th\u1ea5t b\u1ea1i th\u01b0\u1eddng than th\u1edf r\u1eb1ng gi\u00e1 nh\u01b0 h\u1ecd \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 ngay t\u1eeb \u0111\u1ea7u, \u0111\u00e3 hay \u01b0\u1edbc r\u1eb1ng c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp y\u00eau th\u00edch kh\u00eda c\u1ea1nh kinh doanh c\u1ee7a m\u1ecdi th\u1ee9.<\/p>\n

4. 19% Ch\u1eadm ch\u00e2n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n

M\u1eb7c d\u00f9 khi c\u00e1c c\u00e1 nh\u00e2n b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p startup c\u1ee7a b\u1ea3n th\u00e2n th\u00ec h\u1ecd th\u01b0\u1eddng t\u1eadp trung v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn \u00fd t\u01b0\u1edfng v\u00e0 c\u01a1 h\u1ed9i h\u01a1n l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 khi b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng, s\u1ef1 c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. K\u1ebft qu\u1ea3 l\u00e0 c\u00f3 \u0111\u1ebfn g\u1ea7n 1\/5 (19%) c\u00e1c startup th\u1ea5t b\u1ea1i khi kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

\"Th\u1ecb<\/a><\/p>\n

Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho SMEs<\/a><\/strong><\/p>\n

5.18% g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1\/chi ph\u00ed cho s\u1ea3n ph\u1ea9m<\/h3>\n

Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m lu\u00f4n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u v\u00ec n\u1ebfu kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ee7 v\u1ed1n \u0111\u1ec3 xoay v\u00f2ng. Vi\u1ec7c kh\u00f3 trongh qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 \u0111\u00f3 l\u00e0 c\u00e1ch t\u00ednh gi\u00e1 sao cho ph\u00f9 h\u1ee3p, \u0111\u1ee7 cao \u0111\u1ec3 trang tr\u1ea3i chi ph\u00ed v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n

6. 17% s\u1ea3n ph\u1ea9m kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

D\u00f9 th\u1ebf n\u00e0o th\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng l\u00e0 cung c\u1ea5p v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eady n\u00ean l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng mong mu\u1ed1n, k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. M\u1ed9t s\u1ea3n ph\u1ea9m d\u00f9 c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng l\u1ea1i g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n, b\u1ea5t ti\u1ec7n khi s\u1eed d\u1ee5ng th\u00ec c\u0169ng s\u1ebd b\u1ecb b\u1ecf qua m\u00e0 th\u00f4i.<\/p>\n

Nh\u1ea5t l\u00e0 trong th\u1eddi bu\u1ed5i c\u1ea1nh tranh hi\u1ec7n nay, b\u1ea1n ngh\u0129 sao n\u1ebfu m\u1ed9t \u1ee9ng d\u1ee5ng m\u1edbi ra nh\u01b0ng thi\u1ebfu h\u01b0\u1edbng d\u1eabn, thi\u1ebfu th\u00f4ng tin \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ho\u1eb7c m\u1ea5t qu\u00e1 nhi\u1ec1u thao t\u00e1c d\u01b0 th\u1eeba khi s\u1eed d\u1ee5ng, li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 c\u00f2n d\u00f9ng \u0111\u1ebfn n\u00f3?<\/p>\n

\"nguy\u00ean<\/a><\/p>\n

7. 17% c\u00f3 s\u1ea3n ph\u1ea9m nh\u01b0ng c\u00f4ng ty kh\u00f4ng theo m\u00f4 h\u00ecnh kinh doanh n\u00e0o<\/h3>\n

H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u1ea5t b\u1ea1i \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng m\u1ed9t m\u00f4 h\u00ecnh kinh doanh r\u1ea5t quan tr\u1ecdng – duy tr\u00ec m\u1ed9t k\u00eanh ho\u1eb7c kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch ki\u1ebfm ti\u1ec1n \u1edf quy m\u00f4 khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 do d\u1ef1 v\u00e0 c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp kh\u00f4ng th\u1ec3 t\u1eadn d\u1ee5ng b\u1ea5t k\u1ef3 l\u1ef1c k\u00e9o n\u00e0o \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

M\u1ed9t \u0111i\u1ec3m y\u1ebfu ch\u1ebft ng\u01b0\u1eddi \u0111\u00f3 l\u00e0 khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p qu\u00e1 t\u1eadp trung \u0111\u1ebfn \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m m\u00e0 l\u1ea1i qu\u00ean m\u1ea5t nh\u1eefng \u0111i\u1ec1u then ch\u1ed1t nh\u01b0 m\u00f4 h\u00ecnh kinh doanh (business model)<\/a>.<\/p>\n

Vi\u1ec7c thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u00f4 h\u00ecnh kinh doanh \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e0ng ng\u00e0y c\u00e0ng quan tr\u1ecdng n\u1ebfu doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n h\u01a1n.<\/p>\n

8. 14% marketing kh\u00f4ng t\u1ed1t<\/h3>\n

Bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 bi\u1ebft c\u00e1ch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.\u00a0Nh\u01b0ng vi\u1ec7c kh\u00f4ng th\u1ec3 marketing l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp th\u00edch vi\u1ebft m\u00e3 ho\u1eb7c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u00edch \u00fd t\u01b0\u1edfng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n

\"chi\u1ebfn<\/a><\/p>\n

9. 14% kh\u00f4ng l\u1eafng nghe kh\u00e1ch h\u00e0ng<\/h3>\n

B\u1ecf qua vi\u1ec7c l\u1eafng nghe kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng \u0111\u1ec3 doanh nghi\u1ec7p \u0111i \u0111\u1ebfn th\u1ea5t b\u1ea1i. T\u1ea7m nh\u00ecn h\u1ea1n h\u1eb9p v\u00e0 kh\u00f4ng thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 nh\u1eefng l\u1ed7 h\u1ed5ng ch\u1ebft ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7.<\/p>\n

V\u00ed d\u1ee5, eCrowds, m\u1ed9t c\u00f4ng ty h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung web, cho bi\u1ebft: “Ch\u00fang t\u00f4i \u0111\u00e3 d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng [s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh] cho b\u1ea3n th\u00e2n v\u00e0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng – th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c l\u1ed7 h\u1ed5ng trong tr\u1ea3i nghi\u1ec7m, nhu c\u1ea7u kh\u00e1ch h\u00e0ng.”<\/p>\n

T\u01b0\u01a1ng t\u1ef1, VoterTide \u0111\u00e3 chia s\u1ebd:<\/p>\n

“Ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng d\u00e0nh \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c t\u00ednh n\u0103ng m\u00e0 t\u00f4i ngh\u0129 l\u00e0 tuy\u1ec7t v\u1eddi, nh\u01b0ng ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng thu th\u1eadp \u0111\u1ee7 \u0111\u1ea7u v\u00e0o t\u1eeb kh\u00e1ch h\u00e0ng. Ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng nh\u1eadn ra n\u00f3 cho \u0111\u1ebfn khi qu\u00e1 mu\u1ed9n. Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1ecb l\u1eeba ngh\u0129 r\u1eb1ng \u0111i\u1ec1u c\u1ee7a b\u1ea1n l\u00e0 m\u00e1t m\u1ebb. B\u1ea1n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 th\u00edch nghi v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.”<\/p>\n

10. 13% s\u1ea3n ph\u1ea9m l\u1ea1c h\u1eadu<\/h3>\n

N\u1ebfu b\u1ea1n ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh qu\u00e1 s\u1edbm, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebft n\u00f3 ra v\u00ec kh\u00f4ng \u0111\u1ee7 t\u1ed1t v\u00e0 vi\u1ec7c l\u1ea5y l\u1ea1i ch\u00fang c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n n\u1ebfu \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd v\u1ec1 b\u1ea1n l\u00e0 ti\u00eau c\u1ef1c. V\u00e0 n\u1ebfu b\u1ea1n ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh qu\u00e1 mu\u1ed9n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xem th\u00eam: Nghi\u00ean c\u1ee9u\u00a0s\u1ea3n ph\u1ea9m l\u00e0 l\u00e0m g\u00ec? C\u00e1ch nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m<\/a><\/strong><\/p>\n

11. 13% kh\u00f4ng t\u1eadp trung v\u00e0 d\u00e0n tr\u1ea3i<\/h3>\n

B\u1ecb ph\u00e2n t\u00e1n b\u1edfi c\u00e1c d\u1ef1 \u00e1n g\u00e2y m\u1ea5t t\u1eadp trung, c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n v\u00e0 \/ ho\u1eb7c m\u1ea5t t\u1eadp trung \u0111\u00e3 b\u00e1o c\u00e1o, chi\u1ebfm \u0111\u1ebfn 13% t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/p>\n

V\u1ea5n \u0111\u1ec1 chung c\u1ee7a c\u00e1c startups v\u00e0 c\u00e1c doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u00f3 l\u00e0 lu\u00f4n c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft, \u0111\u00f4i khi c\u00e1c doanh nghi\u1ec7p qu\u00e1 ch\u00fa t\u00e2m v\u00e0 m\u1ea3i m\u00ea v\u1edbi c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y m\u00e0 qu\u00ean m\u1ea5t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chung.<\/p>\n

V\u00ed d\u1ee5: \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh tri\u1ec3n khai m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch \u0111em l\u1ea1i doanh thu trong ng\u1eafn h\u1ea1n m\u00e0 qu\u00ean m\u1ea5t m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 th\u1ecb tr\u01b0\u1eddng ban \u0111\u1ea7u c\u1ea7n t\u1eadp trung.<\/p>\n

12. 13% b\u1ea5t \u0111\u1ed3ng t\u1eeb \u0111\u1ed9i ng\u0169\/nh\u00e0 \u0111\u1ea7u t\u01b0<\/h3>\n

\"nguy\u00ean<\/a><\/p>\n

\u0110\u00f4i khi b\u1ea5t h\u00f2a c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i l\u00ean nhi\u1ec1u c\u01a1 h\u1ed9i, c\u00e1i nh\u00ecn m\u1edbi cho doanh nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb, l\u00e3nh \u0111\u1ea1o cho th\u1ec3 trung h\u00f2a \u0111\u01b0\u1ee3c c\u00e1c b\u1ea5t \u0111\u1ed3ng n\u00e0y. Trong b\u00e1o c\u00e1o n\u00e0y ch\u1ec9 ra c\u00f3 \u0111\u1ebfn 13% c\u00e1c startups th\u1ea5t b\u1ea1i b\u1edfi bi\u1ec7c m\u00e2u thu\u1eabn gi\u1eefa c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, l\u00e3nh \u0111\u1ea1o – \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed3i t\u1ec7 b\u1edfi v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn t\u1eeb b\u00ean trong doanh nghi\u1ec7p.<\/p>\n

13. 10% thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i<\/h3>\n

Vi\u1ec7c thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng v\u00ec l\u1ee3i \u00edch l\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u00f4 gi\u00e1 tr\u1ecb v\u00e0 g\u00e2y ra nh\u1eefng hi\u1ec3m nguy kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc cho doanh nghi\u1ec7p. B\u1ea5t c\u1ee9 s\u1ef1 thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0o \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng, c\u00f3 ph\u01b0\u01a1ng \u00e1n\u00a0 sau \u0111\u00f3 khi thay \u0111\u1ed5i c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. N\u1ebfu kh\u00f4ng m\u1ecdi s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec1u v\u00f4 ngh\u0129a v\u00e0 l\u00e3ng ph\u00ed.<\/p>\n

14. 9% (nh\u00e0 qu\u1ea3n tr\u1ecb, founder) thi\u1ebfu \u0111am m\u00ea<\/h3>\n

C\u00f3 r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng hay tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng 9% nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c thi\u1ebfu ni\u1ec1m \u0111am m\u00ea v\u1edbi m\u1ed9t mi\u1ec1n v\u00e0 thi\u1ebfu ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 m\u1ed9t mi\u1ec1n l\u00e0 l\u00fd do ch\u00ednh cho th\u1ea5t b\u1ea1i cho d\u00f9 \u00fd t\u01b0\u1edfng \u0111\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u.<\/p>\n

\u0110i\u1ec3n h\u00ecnh l\u00e0 Doughbies, m\u1ed9t startups \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c $ 67.000 cho m\u1ed9t d\u1ecbch v\u1ee5 giao b\u00e1nh quy theo y\u00eau c\u1ea7u v\u00e0o n\u0103m 2013, c\u0169ng th\u1ea5t b\u1ea1i v\u00ec thi\u1ebfu s\u1ef1 quan t\u00e2m t\u1eeb nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 nh\u00f3m c\u1ee7a n\u00f3. C\u00f4ng ty d\u01b0\u1eddng nh\u01b0 \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, v\u1edbi 36% l\u1ee3i nhu\u1eadn g\u1ed9p v\u00e0 12% l\u1ee3i nhu\u1eadn r\u00f2ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3ng c\u1eeda.<\/p>\n

Nguy\u00ean nh\u00e2n nh\u01b0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Daniel Conway n\u00f3i, l\u00e0 \u00f4ng kh\u00f4ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u1edbn ho\u1eb7c \u0111\u1ee7 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. Doanh nghi\u1ec7p \u0111\u00f3ng c\u1eeda v\u00ec \u0111\u1ed9i c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 chuy\u1ec3n sang m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi.<\/p>\n

\"nguy\u00ean<\/a><\/p>\n

15. 9% m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng th\u1ea5t b\u1ea1i<\/h3>\n

Cho d\u00f9 internet ph\u00e1t tri\u1ec3n vi\u1ec7c c\u00e1c doanh nghi\u1ec7p c\u00f3 m\u1ed9t website hay s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean internet thay v\u00ec c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng th\u00ec v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecbu \u1ea3nh h\u01b0\u1edfng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh v\u1ecb tr\u00ed x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec3n r\u00f5 nh\u1ea5t khi doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hay n\u1ed9i b\u1ed9 doanh nghi\u1ec7p l\u00e0m vi\u1ec7c t\u1eeb xa.<\/p>\n

V\u00ed d\u1ee5:\u00a0M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u00e1ng k\u1ec3 nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c t\u1eeb xa \u0111\u00f3 l\u00e0 c\u00e1c th\u1ee7 t\u1ee5c h\u00e0nh ch\u00ednh nh\u01b0 qu\u1ea3n l\u00fd ti\u1ec1n l\u01b0\u01a1ng, th\u1ea5t nghi\u1ec7p, b\u1ea3o hi\u1ec3m,… m\u1ea5t t\u1eadp trung l\u1edbn.<\/p>\n

16. 8% thi\u1ebfu \u0111\u1ea7u t\u01b0 hay s\u1ef1 quan t\u00e2m c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0<\/h3>\n

Do l\u00fd do ph\u1ed5 bi\u1ebfn h\u01a1n l\u00e0 h\u1ebft ti\u1ec1n, m\u1ed9t s\u1ed1 nh\u00e0 s\u00e1ng l\u1eadp startup \u0111\u00e3 chia s\u1ebb m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng s\u1ef1 thi\u1ebfu quan t\u00e2m c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 \u1edf giai \u0111o\u1ea1n ti\u1ebfp theo h\u1ea1t gi\u1ed1ng (Series A Crunch) ho\u1eb7c t\u1ea5t c\u1ea3.<\/p>\n

17. 8% g\u1eb7p v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd<\/h3>\n

\u0110\u00f4i khi m\u1ed9t startup c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n v\u00e0 b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi ph\u1ee9c t\u1ea1p v\u1ec1 ph\u00e1p l\u00fd m\u00e0 cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u00f3ng c\u1eeda.<\/p>\n

V\u1eady n\u00ean tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1ecf ra m\u1ed9t ch\u00fat th\u1eddi gian, c\u00f4ng s\u1ee9c ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 thu\u00ea c\u00e1c b\u00ean tham v\u1ea5n v\u1ec1 lu\u1eadt ph\u00e1p \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m b\u1ea1n kh\u00f4ng v\u01b0\u1edbng m\u1eafc b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 v\u1ec1 ph\u00e1p l\u00fd n\u00e0o.<\/p>\n

18. 8% kh\u00f4ng s\u1eed d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7<\/h3>\n

Khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f2n tr\u1ebb \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft t\u1eadn d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u c\u00e1c ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Khi g\u1eb7p kh\u00f3 kh\u0103n th\u00ec kh\u00f4ng g\u00ec quan tr\u1ecdng h\u01a1n l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u00e0 qu\u1ea3n tr\u1ecb, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p. V\u1eady n\u00ean h\u00e3y \u0111\u1ec3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1ed1n tham gia v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh n\u1ebfu c\u1ea7n, \u0111\u00f4i khi nh\u1eefng t\u01b0 v\u1ea5n, l\u1eddi khuy\u00ean c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1ea1i l\u00e0 “c\u1ee9u c\u00e1nh” cho doanh nghi\u1ec7p b\u1ea1n. \u0110\u1ec3 h\u1ecd tham gia ngay t\u1eeb \u0111\u1ea7u, v\u00e0 \u0111\u1eebng ng\u1ea1i y\u00eau c\u1ea7u gi\u00fap \u0111\u1ee1. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ph\u1ea1m sai l\u1ea7m s\u1edbm khi c\u1ed1 g\u1eafng t\u1ef1 m\u00ecnh l\u00e0m (v\u00e0 bi\u1ebft) m\u1ecdi th\u1ee9.<\/p>\n

Xem th\u00eam: Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing<\/a><\/strong><\/p>\n

19. 8% ki\u1ec7t s\u1ee9c<\/h3>\n

Kh\u00f4ng c\u00f3 g\u00ec l\u00e0 kh\u00f3 hi\u1ec3u khi nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb, l\u00e3nh \u0111\u1ea1o c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, startup lu\u00f4n ph\u1ea3i v\u00f2 \u0111\u1ea7u b\u1ee9t tai \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 kh\u0103n h\u00e0ng ng\u00e0y v\u00ec kh\u1edfi \u0111\u1ea7u lu\u00f4n lu\u00f4n gian nan. H\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c v\u1ed1n \u0111\u1ea7u t\u01b0 h\u1ea1n ch\u1ebf, nh\u00e2n s\u1ef1 h\u1ea1n ch\u1ebf, v\u00e0 ph\u1ea3i nhanh ch\u00f3ng n\u1ebfu kh\u00f4ng m\u1ea5t v\u1ecb th\u1ebf v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng,…<\/p>\n

\u0110\u1ed9i ng\u0169 DTM Consulting \u0111\u00e3 g\u1eb7p nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o m\u1ea3i m\u00ea gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1eadn h\u00e0nh, t\u00e1c nghi\u1ec7p trong doanh nghi\u1ec7p \u0111\u1ebfn ki\u1ec7t s\u1ee9c, kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 nh\u00ecn l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 \u1edf t\u1ea7m l\u1edbn h\u01a1n nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c,…<\/p>\n

\"nguy\u00ean<\/a><\/p>\n

Nguy\u00ean nh\u00e2n ki\u1ec7t s\u1ee9c, thi\u1ebfu c\u00e2n b\u1eb1ng gi\u1eefa th\u1eddi gian v\u00e0 c\u00f4ng vi\u1ec7c v\u00e0 \u00e1p l\u1ef1c c\u1ee7a c\u00e1c nh\u00e0 l\u00e0nh \u0111\u1ea1o l\u00e0 chi\u1ebfm 8% trong s\u1ed1 c\u00e1c nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p. M\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n s\u1ef1 nhanh nh\u1ea1y, quy\u1ebft \u0111o\u00e1n \u0111\u1ec3 thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh khi c\u1ea7n thi\u1ebft v\u00e0 chuy\u1ec3n h\u01b0\u1edbng nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u00f3 khi nh\u1eadn th\u1ea5y ng\u00f5 c\u1ee5t ho\u1eb7c doanh thu s\u1ee5t gi\u1ea3m \u0111\u01b0\u1ee3c coi l\u00e0 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o n\u01a1i \u0111em l\u1ea1i<\/p>\n

20. 7% kh\u00f4ng d\u1ecbch chuy\u1ec3n k\u1ecbp th\u1eddi<\/h3>\n

Th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p nh\u1ecf (SMEs), startups lu\u00f4n g\u1eb7p nhi\u1ec1u h\u1ea1n ch\u1ebf trong v\u1ea5n \u0111\u1ec1 ngu\u1ed3n l\u1ef1c (ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n s\u1ef1). N\u1ebfu d\u00f2ng ti\u1ec1n kh\u00f4ng xoay v\u00f2ng \u0111\u1ee7 nhanh \u0111\u1ec3 duy tr\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t l\u00fd do cho s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c doanh nghi\u1ec7p, m\u1eb7c d\u00f9 nguy\u00ean nh\u00e2n n\u00e0y ch\u1ec9 chi\u1ebfm 7%. Tuy nhi\u00ean \u0111\u00e2y th\u01b0\u1eddng l\u00e0 kh\u00f3 kh\u0103n ch\u00ednh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t h\u00e0ng ng\u00e0y.<\/p>\n

V\u00e0 nhi\u1ec1u khi \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 d\u00f2ng ti\u1ec1n, doanh thu. Khi doanh nghi\u1ec7p b\u1ea5t ch\u1ea5p tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i, x\u00fac ti\u1ebfn b\u00e1n \u0111\u1ec3 thu v\u1ec1 l\u1ee3i nhu\u1eadn m\u00e0 \u0111i\u1ec1u n\u00e0y n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t c\u00f2n m\u00e2u thu\u1eabn v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u1ec1 ra, m\u1ea5t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Tham kh\u1ea3o: cbinsights<\/p>","protected":false},"excerpt":{"rendered":"

T\u1eeb vi\u1ec7c thi\u1ebfu s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh h\u01b0\u1edbng theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u1ee7a\u00a0 s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn s\u1ef1 b\u1ea5t h\u00f2a trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c n\u1ed9i b\u1ed9 \u0111\u1ec1u l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup th\u1ea5t b\u1ea1i khi \u0111\u01b0a s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) ra th\u1ecb […]<\/p>","protected":false},"author":4,"featured_media":11657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,125],"tags":[644,659],"class_list":["post-11574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-viet-nam-insights","tag-chien-luoc-marketing","tag-startup",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11574"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11574\/revisions"}],"predecessor-version":[{"id":11779,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11574\/revisions\/11779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11657"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}