{"id":11436,"date":"2020-06-05T17:34:32","date_gmt":"2020-06-05T10:34:32","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11436"},"modified":"2021-04-14T11:58:46","modified_gmt":"2021-04-14T04:58:46","slug":"khai-thac-insights-khach-hang-qua-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/khai-thac-insights-khach-hang-qua-mang-xa-hoi\/","title":{"rendered":"Khai th\u00e1c insights kh\u00e1ch h\u00e0ng qua th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"<p>C\u00f3 th\u1ec3 n\u00f3i m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t &#8220;mi\u1ec1n \u0111\u1ea5t h\u1ee9a&#8221; \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi marketer. Th\u00f4ng qua nh\u1eefng th\u00f4ng tin v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng khai th\u00e1c insights c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1eady l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o?<\/p>\n<h2>T\u00ecm ki\u1ebfm insights qua m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9991 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/tiep-can-khach-hang-tren-mang-xa-hoi.jpg\" alt=\"M\u1ea1ng x\u00e3 h\u1ed9i\" width=\"698\" height=\"400\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/tiep-can-khach-hang-tren-mang-xa-hoi.jpg 698w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/tiep-can-khach-hang-tren-mang-xa-hoi-300x172.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/tiep-can-khach-hang-tren-mang-xa-hoi-255x146.jpg 255w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/tiep-can-khach-hang-tren-mang-xa-hoi-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/tiep-can-khach-hang-tren-mang-xa-hoi-131x75.jpg 131w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<h3>1- S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch<\/h3>\n<p>D\u1eef li\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (hay ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) th\u1ef1c s\u1ef1 r\u1ea5t nhi\u1ec1u, v\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o t\u1ef1 m\u00ecnh xem x\u00e9t t\u1ea5t c\u1ea3 ch\u00fang \u0111\u01b0\u1ee3c. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 b\u1ea1n.<\/p>\n<p>M\u1ed9t c\u00f4ng c\u1ee5 t\u1ed1t c\u1ea7n t\u1eadp h\u1ee3p \u0111\u1ee7 hai y\u1ebfu t\u1ed1:<\/p>\n<ul>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/thu-thap-du-lieu-trong-marketing-khai-niem-phuong-phap-ky-thuat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thu th\u1eadp d\u1eef li\u1ec7u<\/a> t\u1ed1t, hay l\u1eafng nghe x\u00e3 h\u1ed9i (social listening) t\u1ed1t.<\/li>\n<li>Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch t\u1ed1t.<\/li>\n<\/ul>\n<h4>Thu th\u1eadp d\u1eef li\u1ec7u t\u1ed1t<\/h4>\n<p>D\u1eef li\u1ec7u th\u1eadt s\u1ef1 r\u1ea5t c\u00f3 \u00edch cho nh\u1eefng marketer trong vi\u1ec7c th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng, <a title=\"Mu\u1ed1n hi\u1ec3u v\u00e0 t\u00ecm ra insight kh\u00e1ch h\u00e0ng th\u00ec b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?\" href=\"https:\/\/dtmconsulting.vn\/en\/muon-hieu-va-tim-ra-insight-khach-hang-thi-bat-dau-tu-dau\/\" target=\"_blank\" rel=\"noopener\"><strong>mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 insight b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/strong><\/a><\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n v\u1eb9n nh\u1ea5t v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c insights, c\u00f4ng c\u1ee5 c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u th\u1eadt t\u1ed1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u trong th\u1eddi gian th\u1ef1c. V\u00e0 n\u00f3 c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n quan t\u00e2m.<\/p>\n<h4>Ph\u00e2n t\u00edch t\u1ed1t<\/h4>\n<p>M\u1ed9t c\u00f4ng c\u1ee5 ch\u1ec9 c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u th\u00f4i l\u00e0 kh\u00f4ng \u0111\u1ee7, b\u1ea1n c\u1ea7n n\u00f3 c\u00f3 th\u00eam c\u1ea3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch \u0111\u1ec3 c\u00f3 th\u1ec3 di\u1ec5n gi\u1ea3i th\u00f4ng tin v\u00e0 t\u00ecm ra \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/p>\n<p>Nh\u1edd kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch c\u1ee7a ph\u1ea7n m\u1ec1m, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1c xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng, hay ph\u00e1t hi\u1ec7n ra nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb kh\u00e1c.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cac-phan-mem-duoc-su-dung-trong-phan-tich-du-lieu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1c ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n<h3>2 -Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh<\/h3>\n<p>\u0110\u1ec3 c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang n\u00f3i g\u00ec v\u1ec1 m\u00ecnh. C\u00e1c c\u00f4ng c\u1ee5 v\u1ec1 social listening (l\u1eafng nghe x\u00e3 h\u1ed9i) c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m t\u1ed1t vi\u1ec7c n\u00e0y.<\/p>\n<p>V\u1edbi c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang n\u00f3i g\u00ec v\u1ec1 b\u1ea1n \u1edf ngo\u00e0i kia. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch v\u1ec1 s\u1ea3n ph\u1ea9m, ph\u00e1t hi\u1ec7n ra nh\u1eefng g\u00ec h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng,&#8230; \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noopener noreferrer\">ph\u00e2n nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> \u0111\u1ec3 hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 t\u1eebng nh\u00f3m. Ph\u00e2n nh\u00f3m v\u1ec1 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 t\u00edch c\u1ef1c, nh\u1eefng ng\u01b0\u1eddi c\u00f3 b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c, ph\u00e2n nh\u00f3m theo \u0111\u1ed9 tu\u1ed5i, theo gi\u1edbi t\u00ednh, theo khu v\u1ef1c \u0111\u1ecba l\u00fd,&#8230;<\/p>\n<h3>3 &#8211; Kh\u00e1m ph\u00e1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 ch\u00ednh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/h3>\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i v\u1ec1 b\u1ea1n th\u00ec h\u1ecd \u0111ang n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec?<\/p>\n<p>Nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n ra nh\u1eefng insights th\u00fa v\u1ecb, \u0111em \u0111\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00e1c l\u1ea1. T\u1eeb \u0111\u00f3 cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau theo nh\u1eefng c\u00e1ch th\u00fa v\u1ecb h\u01a1n trong t\u01b0\u01a1ng lai. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng b\u01b0\u1edbc ngo\u1eb7t m\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 ng\u1edd t\u1edbi.<\/p>\n<h3>4-N\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 b\u1ea1n?<\/h3>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n bi\u1ebft h\u1ecd \u1edf \u0111\u00e2u. \u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 quan tr\u1ecdng trong th\u1eddi k\u1ef3 k\u1ef9 thu\u1eadt s\u1ed1 khi m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u v\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u01a1i m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 v\u00e0 x\u00e1c \u0111\u1ecbnh xem th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c b\u00e0n t\u00e1n s\u00f4i n\u1ed5i tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0o? Ho\u1eb7c ki\u1ec3m tra xem \u0111\u00e2u l\u00e0 n\u01a1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n t\u1ed1t nh\u1ea5t? Nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3<a href=\"https:\/\/dtmconsulting.vn\/en\/cai-thien-chien-luoc-tiep-can-khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener noreferrer\"> ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/a> nh\u1ea5t.<\/p>\n<h3>5-T\u00ecm ki\u1ebfm insights kh\u00e1ch h\u00e0ng th\u00f4ng qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, b\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin thu\u1ed9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, m\u00e0 c\u00f2n c\u1ea7n <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh\/\" target=\"_blank\" rel=\"noopener noreferrer\">ph\u00e2n t\u00edch nh\u1eefng g\u00ec thu\u1ed9c v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a>.<\/p>\n<p>Nh\u1eefng ph\u00e1t hi\u1ec7n v\u1ec1 insights kh\u00f4ng ph\u1ea3i xu\u1ea5t hi\u1ec7n nh\u1edd c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u, nh\u01b0ng khi c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u, c\u00e1c ph\u00e1t hi\u1ec7n v\u1ec1 insights c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u01a1n.<\/p>\n<p>N\u1ebfu nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m t\u1ed1t, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch xem t\u1ea1i sao h\u1ecd l\u1ea1i l\u00e0m t\u1ed1t nh\u01b0 v\u1eady, v\u00e0 h\u1ecd kh\u00e1c b\u1ea1n \u1edf \u0111i\u1ec3m n\u00e0o. \u0110\u00f4i khi, b\u1ea1n c\u1ea7n h\u1ecdc h\u1ecfi v\u00e0 l\u00e0m nh\u1eefng g\u00ec gi\u1ed1ng nh\u01b0 h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n<h2>L\u00e0m g\u00ec v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5416 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/Trending-Hashtag-Illustration.jpg\" alt=\"Xu h\u01b0\u1edbng\" width=\"622\" height=\"324\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/Trending-Hashtag-Illustration.jpg 622w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/Trending-Hashtag-Illustration-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/Trending-Hashtag-Illustration-600x313.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/Trending-Hashtag-Illustration-260x135.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/Trending-Hashtag-Illustration-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/Trending-Hashtag-Illustration-144x75.jpg 144w\" data-sizes=\"(max-width: 622px) 100vw, 622px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 622px; --smush-placeholder-aspect-ratio: 622\/324;\" \/><\/p>\n<h3>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng<\/h3>\n<p>V\u1edbi c\u00f4ng c\u1ee5 c\u00f3 ch\u1ee9c n\u0103ng social listening, b\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n v\u1ec1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec \u0111\u00e3 g\u00e2y ra ch\u00fang. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a c\u00e1c xu h\u01b0\u1edbng v\u00e0 ch\u1ee7 \u0111\u1ec1 n\u00e0o h\u1ecd quan t\u00e2m.<\/p>\n<p>N\u00f3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng trong th\u1eddi gian th\u1ef1c v\u00e0 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf khi ph\u1ea3n \u1ee9ng nhanh v\u1edbi ch\u00fang.<\/p>\n<h3>D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng t\u1eeb vi\u1ec7c khai th\u00e1c insights kh\u00e1ch h\u00e0ng<\/h3>\n<p>Vi\u1ec7c khai th\u00e1c c\u00e1c th\u00f4ng tin c\u0169ng nh\u01b0 mong mu\u1ed1n, k\u00ec v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p nh\u1eadn \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u00e0 c\u00f2n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng.<\/p>\n<p>Do kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00e1c th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng.<\/p>\n<h2>K\u1ebft<\/h2>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 \u0111em l\u1ea1i l\u01b0\u01a1ng d\u1eef li\u1ec7u \u0111\u00e1ng kinh ng\u1ea1c \u0111\u1ec3 b\u1ea1n c\u00f3 th\u00eam nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 insights ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00f3 th\u1ec3 n\u00f3i m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t &#8220;mi\u1ec1n \u0111\u1ea5t h\u1ee9a&#8221; \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi marketer. Th\u00f4ng qua nh\u1eefng th\u00f4ng tin v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng khai th\u00e1c insights c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1eady l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o? T\u00ecm ki\u1ebfm insights qua m\u1ea1ng x\u00e3 h\u1ed9i 1- S\u1eed [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11453,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656],"class_list":["post-11436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11436"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11436\/revisions"}],"predecessor-version":[{"id":13515,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11436\/revisions\/13515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11453"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}