{"id":11409,"date":"2020-06-03T15:08:22","date_gmt":"2020-06-03T08:08:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11409"},"modified":"2021-03-25T10:37:04","modified_gmt":"2021-03-25T03:37:04","slug":"4-cach-don-gian-de-nam-bat-insights-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/4-cach-don-gian-de-nam-bat-insights-khach-hang\/","title":{"rendered":"4 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 n\u1eafm b\u1eaft Insights kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

V\u1edbi quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i, marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng th\u00ec r\u00f5 r\u00e0ng r\u1eb1ng insights chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng.<\/p>\n

Insights kh\u00e1ch h\u00e0ng gi\u00fap marketer hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec3u \u0111\u01b0\u1ee3c l\u00fd do, \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p,…<\/p>\n

V\u1eady ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c insights?<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng c\u00e1ch c\u01a1 b\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 khai th\u00e1c, ph\u00e2n t\u00edch insights kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

4 C\u00e1ch khai th\u00e1c Insights kh\u00e1ch h\u00e0ng<\/h2>\n

\u0110\u00e2y l\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o.<\/p>\n

1-Theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec. V\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec l\u00e0 quan s\u00e1t h\u1ecd.<\/p>\n

\"Theo<\/p>\n

Vi\u1ec7c quan s\u00e1t, theo d\u00f5i kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c s\u1ebd \u0111em l\u1ea1i cho b\u1ea1n r\u1ea5t nhi\u1ec1u th\u00f4ng tin, bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o khi\u1ebfn h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, s\u1ea3n ph\u1ea9m n\u00e0o m\u00e0 h\u1ecd th\u00edch,…<\/p>\n

Nh\u1edd nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch hay \u0111\u01b0a ra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh kh\u00e1c nhau v\u1ec1 kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn insights, vi\u1ec7c quan s\u00e1t c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a chi\u1ebfn d\u1ecbch marketing hi\u1ec7n t\u1ea1i.<\/p>\n

Vi\u1ec7c theo d\u00f5i n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf quan s\u00e1t, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c, trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh d\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u01a1n.<\/p>\n

Theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i ra \u0111\u01b0\u1eddng v\u00e0 ch\u1ea1y theo kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac. Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u, gi\u00fap b\u1ea1n gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Google Analytics \u0111\u1ec3 theo d\u00f5i kh\u00e1ch h\u00e0ng tr\u00ean trang web c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p CRM \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/p>\n

2-Hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng<\/h3>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 l\u1ebd l\u00e0 h\u1ecfi tr\u1ef1c ti\u1ebfp h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ec3 hi\u1ec3u v\u00e0 t\u00ecm ra insight kh\u00e1ch h\u00e0ng<\/strong><\/a> m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n

Vi\u1ec7c h\u1ecfi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap ki\u1ec3m \u0111\u1ecbnh nh\u1eefng gi\u1ea3 \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u00f4ng qua qu\u00e1 tr\u00ecnh theo d\u00f5i \u1edf ph\u1ea7n tr\u00ean. \u0110\u1ed3ng th\u1eddi c\u0169ng gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c c\u00e1c th\u1eafc m\u1eafc m\u00e0 kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm ra th\u00f4ng qua qu\u00e1 tr\u00ecnh theo d\u00f5i, bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch h\u1ecd suy ngh\u0129 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 v\u1ea5n \u0111\u1ec1.<\/p>\n

\"Ph\u1ecfng<\/p>\n

\u0110\u1ec3 h\u1ecfi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3ng kh\u1ea3o s\u00e1t ho\u1eb7c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u1ecfng v\u1ea5n<\/h4>\n

Vi\u1ec7c ph\u1ecfng v\u1ea5n y\u00eau c\u1ea7u b\u1ea1n chu\u1ea9n b\u1ecb n\u1ed9i dung ph\u1ecfng v\u1ea5n, y\u00eau c\u1ea7u b\u1ea1n n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 khai th\u00e1c th\u00f4ng tin. C\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n ho\u1eb7c ph\u1ecfng v\u1ea5n nh\u00f3m<\/a> (focus group interview).<\/p>\n

Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/h4>\n

Ho\u1ea1t \u0111\u1ed9ng n\u00e0y y\u00eau c\u1ea7u b\u1ea1n Thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi<\/a> bao g\u1ed3m nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u v\u1ec1 kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi, c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c bi\u1ec3u m\u1eabu online, ph\u00e1t tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng, g\u1ecdi \u0111i\u1ec7n,…<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/a> c\u1ee7a DTM Consulting.<\/p>\n

3-X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n

C\u00f3 \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng bao gi\u1edd l\u00e0 b\u1ea5t l\u1ee3i \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. H\u01a1n th\u1ebf, vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 s\u1ef1 trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o b\u01b0\u1edbc \u0111\u00e0 cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.<\/p>\n

Khi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi b\u1ea1n, tin t\u01b0\u1edfng b\u1ea1n, h\u1ecd th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01a1n, gi\u1edbi thi\u1ec7u n\u00f3 cho ng\u01b0\u1eddi quen. V\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng giao ti\u1ebfp v\u1edbi h\u1ecd m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd th\u00edch c\u00e1i g\u00ec, kh\u00f4ng th\u00edch c\u00e1i g\u00ec, suy ngh\u0129 c\u1ee7a h\u1ecd v\u1ec1 ch\u00fang nh\u01b0 th\u1ebf n\u00e0o,…<\/p>\n

4-Th\u1eed nghi\u1ec7m<\/h3>\n

B\u1ea1n s\u1ebd ch\u1eb3ng th\u1ebf bi\u1ebft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3n \u1ee9ng th\u1ef1c t\u1ebf v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u1ebfn khi n\u00f3 ra m\u1eaft th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro c\u1ee7a vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m hay m\u1ed9t chi\u1ebfn d\u1ecbch n\u00e0o \u0111\u00f3, vi\u1ec7c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. Nh\u01b0ng c\u00f3 m\u1ed9t c\u00f4ng vi\u1ec7c quan tr\u1ecdng kh\u00e1c c\u0169ng c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n – Th\u1eed nghi\u1ec7m.<\/p>\n

Vi\u1ec7c th\u1eed nghi\u1ec7m s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u ch\u1ec9nh n\u00f3 tr\u1edf n\u00ean t\u1ed1t nh\u1ea5t tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c ra m\u1eaft.<\/p>\n

B\u1ea1n n\u00ean chu\u1ea9n b\u1ecb tr\u01b0\u1edbc m\u1ed9t v\u00e0i ph\u01b0\u01a1ng \u00e1n kh\u00e1c nhau cho k\u1ebf ho\u1ea1ch hay chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi r\u1ee7i ro kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng th\u00edch nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.<\/p>\n

K\u1ebft<\/h2>\n

Th\u1ef1c hi\u1ec7n nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u, s\u1edf th\u00edch, t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng k\u1ef9 c\u00e0ng h\u01a1n. Qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n khai th\u00e1c \u0111\u01b0\u1ee3c nh\u1eefng insights s\u00e2u s\u1eafc, c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i r\u1eb1ng “ph\u00e1t hi\u1ec7n Insights” b\u1edfi \u0111\u00f4i khi nh\u1eefng insights ch\u1ea5t l\u01b0\u1ee3ng l\u1ea1i \u0111\u1ebfn m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean thay v\u00ec d\u00e0y c\u00f4ng nhi\u1ec1u ng\u00e0y li\u1ec1n ph\u00e2n t\u00edch c\u0169ng kh\u00f4ng ra. Ti\u1ebfp x\u00fac v\u1edbi c\u00e0ng nhi\u1ec1u d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t hi\u1ec7n ra insights th\u00fa v\u1ecb h\u01a1n.<\/p>\n

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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

V\u1edbi quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i, marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng th\u00ec r\u00f5 r\u00e0ng r\u1eb1ng insights chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed quan tr\u1ecdng. Insights kh\u00e1ch h\u00e0ng gi\u00fap marketer hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec3u \u0111\u01b0\u1ee3c l\u00fd do, \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p,… V\u1eady ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o […]<\/p>","protected":false},"author":4,"featured_media":11454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656],"class_list":["post-11409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11409"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11409\/revisions"}],"predecessor-version":[{"id":13358,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11409\/revisions\/13358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11454"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}