{"id":11396,"date":"2020-06-20T08:53:04","date_gmt":"2020-06-20T01:53:04","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11396"},"modified":"2022-03-15T16:27:41","modified_gmt":"2022-03-15T09:27:41","slug":"customer-insight-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/","title":{"rendered":"Customer Insight l\u00e0 g\u00ec? C\u00e1ch t\u00ecm Insight kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

1- Insight kh\u00e1ch h\u00e0ng (Customer Insight) l\u00e0 g\u00ec?<\/h2>\n

Customer insight hay insight kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a b\u1ea1n v\u1ec1 kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00e0nh vi, s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Insight kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0 nh\u1eefng quan s\u00e1t (t\u1eeb marketer, ng\u01b0\u1eddi nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u) th\u1ea5y \u0111\u01b0\u1ee3c v\u00e0 nh\u1eadn th\u1ea5y c\u00f3 ti\u1ec1m n\u0103ng khai th\u00e1c ho\u1eb7c l\u00e0 m\u1ed9t s\u1ef1 di\u1ec5n gi\u1ea3i (nguy\u00ean nh\u00e2n) v\u1ec1 h\u00e0nh vi, t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

\"Insight<\/p>\n

Customer Insights<\/strong> cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd mong mu\u1ed1n \u0111i\u1ec1u g\u00ec, c\u00f3 nhu c\u1ea7u nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u1ea3i th\u00edch t\u1ea1i sao h\u1ecd l\u1ea1i c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady<\/strong>. N\u00f3 th\u1ec3 hi\u1ec7n c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn<\/strong>.<\/p>\n

\u0110\u1ed9 s\u00e2u s\u1eafc c\u1ee7a Insight kh\u00e1ch h\u00e0ng (Customer insight)<\/h3>\n

Insights c\u0169ng c\u00f3 m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc kh\u00e1c nhau. C\u00e1c insights ph\u1ea3n \u00e1nh c\u00e1c chi\u1ec1u kh\u00e1c nhau v\u00e0 ph\u1ea3n \u00e1nh \u0111\u1ed9 s\u00e2u t\u00e2m l\u00fd kh\u00e1c nhau v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng th\u00ec c\u00f3 chung insights kh\u00e1c nhau, trong m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u1ea1i chia th\u00e0nh nh\u1eefng nh\u00f3m nh\u1ecf h\u01a1n c\u00f3 chung insights, v\u00e0 c\u1ee9 nh\u01b0 th\u1ebf c\u00e1c insights c\u00e0ng s\u00e2u s\u1eafc h\u01a1n. Insights c\u00e0ng s\u00e2u s\u1eafc th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 c\u00e1 bi\u1ec7t h\u00f3a kh\u00e1ch h\u00e0ng c\u00e0ng cao.<\/p>\n

S\u1eed d\u1ee5ng insights s\u00e2u s\u1eafc c\u00f3 th\u1ec3 gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch marketing g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd h\u01a1n, t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n t\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu insights \u0111\u00f3. Qua \u0111\u00f3 n\u00e2ng cao th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

Insight kh\u00e1ch h\u00e0ng (Customer Insight) thay \u0111\u1ed5i theo th\u1eddi gian<\/h3>\n

B\u1edfi v\u00ec th\u1ec3 hi\u1ec7n c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng suy ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn n\u00ean insights c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i theo th\u1eddi gian. S\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 do nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau t\u00e1c \u0111\u1ed9ng l\u00e0m thay \u0111\u1ed5i t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 do c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 tu\u1ed5i t\u00e1c hay t\u00e1c \u0111\u1ed9ng t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/p>\n

Insight kh\u00e1ch h\u00e0ng (Customer Insight)\u00a0lu\u00f4n \u1ea9n s\u00e2u<\/h3>\n

G\u1ecdi l\u00e0 insights, b\u1edfi v\u00ec n\u00f3 l\u00e0 c\u00e1i nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ed3n t\u1ea1i \u1edf s\u00e2u b\u00ean trong h\u1ecd thay v\u00ec lu\u00f4n lu\u00f4n th\u1ec3 hi\u1ec7n ra b\u00ean ngo\u00e0i. Customer Insight c\u00e0ng s\u00e2u s\u1eafc th\u00ec c\u00e0ng \u00edt c\u00f3 nh\u1eefng bi\u1ec3u hi\u1ec7n d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c.<\/p>\n

M\u1ed9t s\u1ed1 insights d\u00f9 lu\u00f4n t\u1ed3n t\u1ea1i trong kh\u00e1ch h\u00e0ng, nh\u01b0ng ch\u1ec9 c\u00f3 th\u1ec3 khai th\u00e1c ch\u00fang trong nh\u1eefng kho\u1ea3ng th\u1eddi gian, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t nh\u01b0 ng\u00e0y T\u1ebft Nguy\u00ean \u0110\u00e1n, T\u1ebft Trung Thu,…<\/p>\n

Kh\u00f4ng ph\u1ea3i c\u00e0ng s\u00e2u th\u00ec c\u00e0ng t\u1ed1t<\/h3>\n

M\u1ed9t \u0111i\u1ec1u r\u00f5 r\u00e0ng r\u1eb1ng customer insight c\u00e0ng s\u00e2u th\u00ec vi\u1ec7c c\u00e1 bi\u1ec7t h\u00f3a c\u00e0ng r\u00f5 r\u00e0ng h\u01a1n. Nh\u01b0ng s\u1eed d\u1ee5ng insights cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00ec kh\u00f4ng ph\u1ea3i c\u00e0ng s\u00e2u c\u00e0ng t\u1ed1t. B\u1edfi v\u00ec c\u00e0ng s\u00e2u th\u00ec nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u1ea1i c\u00e0ng nh\u1ecf h\u01a1n, v\u00e0 kh\u00f4ng ph\u1ea3i insight n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n.<\/p>\n

V\u1eady ch\u1ecdn insight nh\u01b0 th\u1ebf n\u00e0o? S\u00e2u bao nhi\u00eau l\u00e0 \u0111\u1ee7? \u00c1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Lu\u00f4n l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 marketer n\u00e0o c\u0169ng ph\u1ea3i ch\u00fa \u00fd v\u00e0 t\u00ecm hi\u1ec3u.<\/p>\n

2-T\u1ea1i sao Insight kh\u00e1ch h\u00e0ng (Customer Insight) l\u1ea1i quan tr\u1ecdng?<\/h2>\n

V\u00e0o th\u1eddi k\u1ef3 khi m\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng thay v\u00ec s\u1ea3n ph\u1ea9m nh\u01b0 tr\u01b0\u1edbc th\u00ec insight kh\u00e1ch h\u00e0ng l\u1ea1i c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n.<\/p>\n

\"T\u1ea7m<\/p>\n

\u0110\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/h3>\n

Insights c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap cho b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1ee3p l\u00fd h\u01a1n.<\/p>\n

C\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (CJM)<\/h3>\n

Vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insights c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. X\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m ch\u1ea1m, x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 c\u00f3, x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing<\/h3>\n

Ng\u00e0y nay, vi\u1ec7c s\u1eed d\u1ee5ng mass marketing (t\u1ea1m d\u1ecbch marketing \u0111\u1ea1i ch\u00fang) v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t r\u1ed9ng r\u00e3i b\u1edfi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, ph\u00f9 h\u1ee3p v\u1edbi \u0111a s\u1ed1 ng\u01b0\u1eddi. C\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

Th\u1ebf nh\u01b0ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh gay g\u1eaft nh\u01b0 hi\u1ec7n nay th\u00ec vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu v\u1edbi h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, khai th\u00e1c insights gi\u00fap c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p khi\u1ebfn cho vi\u1ec7c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng h\u01a1n, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng h\u01a1n v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

Ph\u00e2n t\u00edch insights kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec quan tr\u1ecdng v\u1edbi h\u1ecd, h\u00e0nh vi c\u1ee7a h\u1ecd v\u00e0 c\u00e1c xu h\u01b0\u1edbng mua h\u00e0ng kh\u00e1c nhau.<\/p>\n

3-C\u00e1ch t\u00ecm insight kh\u00e1ch h\u00e0ng (customer insight )<\/h2>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t insight t\u1ed1t?<\/a><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm customer insights, nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. B\u1edfi insights t\u00ecm \u0111\u01b0\u1ee3c c\u1ea7n d\u1ef1a tr\u00ean c\u0103n c\u1ee9 x\u00e1c th\u1ef1c, r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd. N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm ki\u1ebfm insights s\u00e2u s\u1eafc, \u0111\u1eaft gi\u00e1, c\u00f3 th\u1ec3 tham kh\u1ea3o v\u1ec1 4 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 n\u1eafm b\u1eaft Insights kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n

\"C\u00e1ch<\/p>\n

T\u00ecm Insights th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i ch\u1ee9a \u0111\u1ef1ng ngu\u1ed3n th\u00f4ng tin v\u00f4 c\u00f9ng l\u1edbn v\u00e0 h\u1eefu \u00edch gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. V\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n insights, ph\u00e2n t\u00edch xu h\u01b0\u1edbng, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng,…<\/p>\n

H\u00e3y xem ngay chi ti\u1ebft v\u1ec1 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm Insights kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Ph\u00e2n t\u00edch Insights th\u00f4ng qua h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h3>\n

#T\u00ecm Insights kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng – Link CJM<\/a><\/p>\n

7 tools thu th\u1eadp insight kh\u00e1ch h\u00e0ng<\/a><\/h3>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm Insights kh\u00e1ch h\u00e0ng th\u00ec s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 s\u1ebd gi\u00fap \u0111\u1ee1 b\u1ea1n r\u1ea5t nhi\u1ec1u. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. V\u1edbi c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u l\u1edbn, ph\u1ee9c t\u1ea1p v\u00e0 h\u1ed7n \u0111\u1ed9n th\u00ec ch\u1ec9 c\u00f3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp insights kh\u00e1ch h\u00e0ng m\u1edbi gi\u00fap b\u1ea1n x\u1eed l\u00fd \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n

B\u1eaft insight t\u1eeb \u0111\u1ed1i th\u1ee7<\/a><\/h3>\n

Khi m\u00e0 b\u1ea1n ch\u01b0a c\u00f3 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh hay g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u00ec vi\u1ec7c b\u1eaft insights th\u00f4ng qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd l\u00e0 m\u1ed9t g\u1ee3i \u00fd kh\u00f4ng t\u1ed3i. H\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft chi ti\u1ebft b\u1eb1ng c\u00e1ch b\u1ea5m v\u00e0o ti\u00eau \u0111\u1ec1 b\u00ean tr\u00ean \u0111\u1ec3 bi\u1ebft c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 b\u1eaft \u0111\u01b0\u1ee3c insights th\u00f4ng qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Kh\u00f3a h\u1ecdc v\u1ec1 insights<\/h3>\n

Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n v\u1eabn ch\u01b0a hi\u1ec3u r\u00f5 Insights l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm Insights hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u00ec b\u1ea1n c\u1ea7n tham kh\u1ea3o nh\u1eefng cu\u1ed1n s\u00e1ch vi\u1ebft v\u1ec1 Insights c\u0169ng nh\u01b0 tham gia c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 Insights \u0111\u1ec3 c\u00f3 ki\u1ebfn th\u1ee9c ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n

Ki\u1ebfn th\u1ee9c v\u1ec1 Insights s\u1ebd l\u00e0 m\u1ed9t h\u00e0nh trang c\u1ef1c k\u1ef3 quan tr\u1ecdng v\u00e0 \u0111\u00e2u \u0111\u00f3 n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t d\u1ea1ng ki\u1ebfn th\u1ee9c quan tr\u1ecdng nh\u1ea5t gi\u00fap cho s\u1ef1 th\u0103ng ti\u1ebfn trong c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o Kh\u00f3a h\u1ecdc v\u1ec1 Insights kh\u00e1ch h\u00e0ng<\/a> c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

1- Insight kh\u00e1ch h\u00e0ng (Customer Insight) l\u00e0 g\u00ec? Customer insight hay insight kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a b\u1ea1n v\u1ec1 kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00e0nh vi, s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Insight kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0 nh\u1eefng quan s\u00e1t (t\u1eeb marketer, ng\u01b0\u1eddi nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u) […]<\/p>","protected":false},"author":4,"featured_media":11482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656],"class_list":["post-11396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11396"}],"version-history":[{"count":13,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11396\/revisions"}],"predecessor-version":[{"id":14809,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11396\/revisions\/14809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11482"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}