{"id":11392,"date":"2020-06-11T11:58:54","date_gmt":"2020-06-11T04:58:54","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11392"},"modified":"2022-11-07T11:26:53","modified_gmt":"2022-11-07T04:26:53","slug":"tu-van-marketing-cho-doanh-nghiep-vua-va-nho-startups-voi-ngan-sach-han-che","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing-cho-doanh-nghiep-vua-va-nho-startups-voi-ngan-sach-han-che\/","title":{"rendered":"T\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, startups v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf"},"content":{"rendered":"<p>B\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u01a1n v\u1ecb<strong>\u00a0t\u01b0 v\u1ea5n marketing doanh nghi\u1ec7p nh\u1ecf<\/strong> \u0111\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n? L\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd b\u1ea1n lu\u00f4n ph\u1ea3i bi\u1ebft r\u00f5 l\u1ee3i \u00edch tr\u01b0\u1edbc khi ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. V\u1eady n\u00ean b\u1ea1n c\u0169ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c khi thu\u00ea m\u1ed9t \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec. N\u1ebfu v\u1eady th\u00ec b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n.<\/p>\n<p>Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n hi\u1ec3u m\u1ed9t c\u00e1ch t\u1ed5ng quan r\u1eb1ng m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n, m\u1ed9t \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n marketing l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t, k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh\u00a0 v\u00e0 t\u1ed1i \u0111a h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">Marketing Consulting<\/a> cho doanh nghi\u1ec7p nh\u1ecf (SMEs), startups l\u00e0 l\u00e0m g\u00ec?<\/strong><\/h2>\n<h3>What is marketing consulting?<\/h3>\n<p class=\"ladi-headline\">T\u01b0 v\u1ea5n marketing l\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p b\u1edfi c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/marketing-consultant-nha-tu-van-marketing\/\">chuy\u00ean gia t\u01b0 v\u1ea5n<\/a>, theo \u0111\u00f3 c\u00e1c chuy\u00ean gia s\u1ebd c\u00f9ng trao \u0111\u1ed5i v\u1edbi b\u1ea1n \u0111\u1ec3 t\u00ecm ra nh\u1eefng v\u1ea5n \u0111\u1ec1, c\u00e1ch kh\u1eafc ph\u1ee5c, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 th\u00e1ch th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh h\u01b0\u1edbng b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u,\u2026<\/p>\n<p class=\"ladi-headline\">C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n marketing s\u1ebd lu\u00f4n \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, khi gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 cho doanh nghi\u1ec7p.<br \/>\nHi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u00ec n\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n, m\u00f4ng lung trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing, b\u1ea1n c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u th\u00ec c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n, c\u00f4ng ty cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing s\u1ebd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00f3 cho b\u1ea1n!<\/p>\n<h3>T\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups<\/h3>\n<p>M\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 <strong>t\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/strong> (SMEs), startups l\u00e0 m\u1ed9t chuy\u00ean gia marketing l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c \u0111ang k\u00ecm h\u00e3m doanh nghi\u1ec7p c\u1ee7a h\u1ecd kh\u1ecfi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i, ng\u00e1ch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n<p>Nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 th\u00e1ch th\u1ee9c n\u00e0y th\u00f4ng th\u01b0\u1eddng l\u00e0 vi\u1ec7c ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn,&#8230;<\/p>\n<p>Th\u00f4ng qua s\u1ef1 t\u01b0 v\u1ea5n marketing c\u00e1c doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p m\u00ecnh \u0111ang v\u1ea5p ph\u1ea3i, bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c c\u1ea7n t\u1eadp trung v\u00e0o \u0111\u00e2u khi ch\u1ec9 c\u00f3 ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n l\u1ef1c h\u1ea1n ch\u1ebf.<\/p>\n<h2><strong>Ho\u1ea1t \u0111\u1ed9ng t\u01b0 v\u1ea5n marketing s\u1ebd h\u1ed7 tr\u1ee3 cho doanh nghi\u1ec7p ra sao?<\/strong><\/h2>\n<p>Doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 bao gi\u1edd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau nh\u01b0 mong mu\u1ed1n? C\u1ee5 th\u1ec3 nh\u01b0 c\u00e1c d\u1ef1 \u00e1n <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-ra-mat-san-pham\/\">ra m\u1eaft (launching) s\u1ea3n ph\u1ea9m<\/a>, ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 h\u1ecd mua s\u1ea3n ph\u1ea9m nh\u1eb1m t\u0103ng 25% doanh thu?<\/p>\n<p>Doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o PR, thu\u00ea agency ch\u1ea1y h\u00e0ng lo\u1ea1t c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o b\u1ee7a v\u00e2y kh\u00e1ch h\u00e0ng nh\u01b0 Banner Ads, Paid Search, Facebook Ads, Google Shopping nh\u01b0ng kh\u00e1ch h\u00e0ng ch\u1ec9 d\u1eebng \u1edf m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn (reach), c\u00f3 traffic v\u1ec1 website m\u00e0 kh\u00f4ng mua h\u00e0ng?<\/p>\n<p>V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n marketing v\u1edbi mong mu\u1ed1n h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i c\u00f9ng c\u00e1c doanh nghi\u1ec7p, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ee7a <a href=\"https:\/\/dtmconsulting.vn\/en\/\">DTM Consulting<\/a> lu\u00f4n \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p, k\u1ebf ho\u1ea1ch gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing online v\u00e0 offline, truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3 nh\u01b0 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 k\u00e9m d\u1eabn \u0111\u1ebfn qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n nh\u1ea5t \u0111\u1ecbnh, content ch\u01b0a ch\u1ea5t l\u01b0\u1ee3ng,&#8230; nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u00e3 thu\u00ea agecny chuy\u00ean nghi\u1ec7p l\u00e0m vi\u1ec7c n\u00e0y r\u1ed3i th\u00ec t\u1ea1i sao v\u1eabn kh\u00f4ng hi\u1ec7u qu\u1ea3? Nguy\u00ean nh\u00e2n s\u00e2u xa h\u01a1n c\u00f3 th\u1ec3 ch\u00ednh l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ch\u01b0\u01a1ng tr\u00ecnh marketing b\u1ea1n \u0111ang tri\u1ec3n khai kh\u00f4ng th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5 nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1, khuy\u1ebfn m\u00e3i b\u1ea1n \u0111ang ch\u1ecdn kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00e0o \u0111\u00f3 h\u1ecd l\u1ea1i quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m h\u01a1n v\u1edbi m\u1ed9t v\u00e0i \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 b\u1ea1n kh\u00f4ng bi\u1ebft; ho\u1eb7c c\u00e1c k\u00eanh b\u1ea1n ch\u1ecdn ch\u01b0a ph\u1ea3i l\u00e0 k\u00eanh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng, content ch\u01b0a chu\u1ea9n v\u00ec th\u00f4ng \u0111i\u1ec7p (message) b\u1ea1n \u0111\u01b0a ra ch\u01b0a ch\u1ea1m \u0111\u1ebfn nhu c\u1ea7u, k\u1ef3 v\u1ecdng ho\u1eb7c <a href=\"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/\">pain point c\u1ee7a kh\u00e1ch h\u00e0ng<\/a>,&#8230; Ho\u1eb7c khi kh\u00e1ch h\u00e0ng v\u00e0o website c\u1ee7a b\u1ea1n b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i?<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-11449 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/d\u1ecbch-v\u1ee5-t\u01b0-v\u1ea5n-marketing-t\u01b0-v\u1ea5n-th\u01b0\u01a1ng-hi\u1ec7u-dtm-consulting-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/d\u1ecbch-v\u1ee5-t\u01b0-v\u1ea5n-marketing-t\u01b0-v\u1ea5n-th\u01b0\u01a1ng-hi\u1ec7u-dtm-consulting-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/d\u1ecbch-v\u1ee5-t\u01b0-v\u1ea5n-marketing-t\u01b0-v\u1ea5n-th\u01b0\u01a1ng-hi\u1ec7u-dtm-consulting-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/d\u1ecbch-v\u1ee5-t\u01b0-v\u1ea5n-marketing-t\u01b0-v\u1ea5n-th\u01b0\u01a1ng-hi\u1ec7u-dtm-consulting-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/d\u1ecbch-v\u1ee5-t\u01b0-v\u1ea5n-marketing-t\u01b0-v\u1ea5n-th\u01b0\u01a1ng-hi\u1ec7u-dtm-consulting-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/d\u1ecbch-v\u1ee5-t\u01b0-v\u1ea5n-marketing-t\u01b0-v\u1ea5n-th\u01b0\u01a1ng-hi\u1ec7u-dtm-consulting-133x75.png 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/d\u1ecbch-v\u1ee5-t\u01b0-v\u1ea5n-marketing-t\u01b0-v\u1ea5n-th\u01b0\u01a1ng-hi\u1ec7u-dtm-consulting.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>Doanh nghi\u1ec7p, ch\u1ee7 doanh nghi\u1ec7p thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng<\/h3>\n<p>Th\u1ef1c t\u1ebf, khi ti\u1ebfp x\u00fac v\u1edbi c\u00e1c doanh nghi\u1ec7p, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p tri\u1ec3n khai khi thu\u00ea ngo\u00e0i \u0111a ph\u1ea7n l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1eeb ph\u00eda c\u00e1c media agency ho\u1eb7c performance agency. B\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111ang b\u1ecb ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o b\u00ean ngo\u00e0i trong khi ch\u00ednh doanh nghi\u1ec7p b\u1ea1n m\u1edbi hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea1n c\u1ea7n g\u00ec, b\u1ea1n c\u00f3 g\u00ec? B\u1ea1n ngh\u0129 sao khi thuy\u1ec1n tr\u01b0\u1edfng m\u1ed9t con thuy\u1ec1n l\u1ea1i trao quy\u1ec1n ch\u1ec9 huy v\u00e0o tay m\u1ed9t thuy\u1ec1n tr\u01b0\u1edfng c\u1ee7a m\u1ed9t con t\u00e0u kh\u00e1c?<\/p>\n<p>\u0110\u00f3 \u0111\u1ec1u xu\u1ea5t ph\u00e1t c\u1ee7a vi\u1ec7c ch\u1ee7 doanh nghi\u1ec7p \u0111ang thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng cho doanh nghi\u1ec7p m\u00ecnh. H\u1ecd b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft \u0111\u00e2u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p m\u00ecnh, c\u00e1c ph\u01b0\u01a1ng \u00e1n v\u00e0 k\u1ebf ho\u1ea1ch n\u00e0o hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1t nh\u1ea5t, v\u00e0 v\u00ec thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng n\u00ean kh\u00f4ng bi\u1ebft c\u00e1c ph\u01b0\u01a1ng \u00e1n m\u00e0 \u0111\u1ed1i t\u00e1c ho\u1eb7c c\u1ea5p d\u01b0\u1edbi \u0111\u1ec1 xu\u1ea5t \u0111ang \u0111i c\u00f3 \u0111\u00fang kh\u00f4ng, c\u00f3 \u0111\u1ed3ng nh\u1ea5t v\u1edbi c\u00e1c m\u1ee5c ti\u00eau h\u1ecd \u0111\u1ec1 ra trong c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p,.. V\u1eady n\u00ean khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai kh\u00f4ng hi\u1ec7u qu\u1ea3, kh\u00f4ng nh\u01b0 mong mu\u1ed1n doanh nghi\u1ec7p kh\u00f4ng bi\u1ebft n\u00ean l\u00e0m g\u00ec, nguy\u00ean nh\u00e2n t\u1eeb \u0111\u00e2u,&#8230;<\/p>\n<p>S\u1ef1 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c doanh nghi\u1ec7p kh\u00f4ng hi\u1ec3u ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/business-model\/\">M\u00f4 h\u00ecnh kinh doanh (Business Model)<\/a><\/strong> c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 g\u00ec?<\/li>\n<li>S\u1ea3n ph\u1ea9m ch\u00ednh (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) b\u1ea1n \u0111ang cung c\u1ea5p l\u00e0 g\u00ec? C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 ph\u1ee5c v\u1ee5 ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0o cho kh\u00e1ch h\u00e0ng? Doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 g\u1ecdi t\u00ean v\u00e0 \u0111\u00f3ng g\u00f3i \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP<\/a><\/strong> c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? Kh\u00e1c bi\u1ec7t g\u00ec so v\u1edbi \u0111\u1ed1i th\u1ee7<\/li>\n<li>&#8230;..<\/li>\n<\/ul>\n<p>Kh\u00f4ng hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/p>\n<ul>\n<li>C\u00f3 c\u1ea7u th\u00ec cung m\u1edbi ph\u00e1t tri\u1ec3n, v\u1eady n\u00ean t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m hay \u00fd t\u01b0\u1edfng n\u00ean xu\u1ea5t ph\u00e1t t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. C\u1ea7n t\u00ecm hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. Th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i g\u1eb7p r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p khi kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m trong m\u1ed9t th\u1eddi gian khi ra th\u1ecb tr\u01b0\u1eddng m\u1edbi lo l\u1eafng t\u00ecm c\u00e1ch b\u00e1n nh\u01b0 khuy\u1ebfn m\u1ea1i, qu\u1ea3ng c\u00e1o,&#8230; nh\u01b0ng v\u1eabn kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c khi \u0111\u00f3 h\u1ecd m\u1edbi quay l\u1ea1i t\u00ecm ki\u1ebfm \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, nhu c\u1ea7u t\u1eeb th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a vi\u1ec7c c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, marketing c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o qu\u00e1 c\u1ea3m t\u00ednh ho\u1eb7c t\u1ef1 tin v\u00e0o nh\u1eefng g\u00ec \u0111ang c\u00f3. \u0110\u1ebfn c\u1ea3 nh\u1eefng t\u1eadp \u0111o\u00e0n h\u00e0ng tr\u0103m n\u0103m tu\u1ed5i c\u00f2n kh\u00f3 tr\u00e1nh kh\u1ecfi vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m kh\u00f4ng theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u00ec b\u1ea1n c\u00f3 ch\u1eafc b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00fang theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng?<\/li>\n<li>Tr\u00ean c\u00e1c c\u1ed9ng \u0111\u1ed3ng, di\u1ec5n \u0111\u00e0n, b\u1ea1n s\u1ebd g\u1eb7p m\u1ed9t t\u1ea7n su\u1ea5t th\u01b0\u1eddng xuy\u00ean nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p lu\u00f4n h\u1ecfi t\u00f4i b\u00e1n s\u1ea3n ph\u1ea9m ABC truy\u1ec1n th\u00f4ng tr\u00ean k\u00eanh n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn, thu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0 L\u00e0m sao m\u00e0 m\u1ed9t ng\u01b0\u1eddi ngo\u00e0i bi\u1ebft \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai \u0111\u1ec3 ch\u1ec9 cho b\u1ea1n? H\u00e3y ch\u1ee7 \u0111\u1ed9ng <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a><\/strong> n\u1ebfu mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n. T\u1eeb nh\u1eefng th\u00f4ng tin t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ra sao? Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u,&#8230;<\/li>\n<li>&#8230;&#8230;<\/li>\n<\/ul>\n<p>Xem th\u00eam Case Study: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/case-study-kodak-pha-san-vi-bo-qua-insight-khach-hang\/\">[Case Study] Kodak \u2013 Ph\u00e1 s\u1ea3n v\u00ec b\u1ecf qua insight kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-11297 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng.jpg\" alt=\"\" width=\"600\" height=\"313\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng.jpg 940w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/marketing-case-study-kodak-ph\u00e1-s\u1ea3n-v\u00ec-b\u1ecf-qua-insight-kh\u00e1ch-h\u00e0ng-144x75.jpg 144w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/313;\" \/><\/a><\/p>\n<h2><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cong-ty-tu-van-marketing-dich-vu-tu-van-marketing\/\">C\u00f4ng ty t\u01b0 v\u1ea5n marketing<\/a> c\u00f3 th\u1ec3 l\u00e0m g\u00ec cho doanh nghi\u1ec7p?<\/strong><\/h2>\n<p>H\u01a1n 90% c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf* v\u1eady n\u00ean kh\u00f3 m\u00e0 c\u00f3 th\u1ec3 chi tr\u1ea3 khi mu\u1ed1n thu\u00ea c\u00e1c doanh nghi\u1ec7p t\u01b0 v\u1ea5n nh\u01b0 McKinsey, Accdvisor v\u1edbi chi ph\u00ed c\u1ea3 t\u1ef7 \u0111\u1ed3ng hay c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 \u0111\u1ea7y chuy\u00ean m\u00f4n \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t \u0111i\u1ec1u may m\u1eafn l\u00e0 t\u1ea1i Vi\u1ec7t Nam c\u00e1c agency, doanh nghi\u1ec7p t\u01b0 v\u1ea5n d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p b\u1ea1n, k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 doanh nghi\u1ec7p v\u1eeba c\u00f3 doanh thu \u0111\u1ec3 duy tr\u00ec v\u1eeba ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang \u0111au \u0111\u1ea7u ph\u1ea3i lo k\u1ebf ho\u1ea1ch kinh doanh 2 qu\u00fd cu\u1ed1i n\u0103m m\u00e0 v\u1eabn c\u00f2n ph\u1ea3i lo l\u1eafng v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng trong khi nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf kh\u00f4ng th\u1ec3 d\u00e0n tr\u1ea3i, kh\u00f4ng bi\u1ebft n\u00ean t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m n\u00e0o, truy\u1ec1n th\u00f4ng tr\u00ean k\u00eanh n\u00e0o th\u00ec c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n s\u1ebd l\u00e0m gi\u00fap b\u1ea1n.<\/p>\n<p>\u0110\u1ec1 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c m\u1ed9t ph\u01b0\u01a1ng \u00e1n, k\u1ebf ho\u1ea1ch ch\u1ec9 r\u00f5 t\u1eebng giai \u0111o\u1ea1n doanh nghi\u1ec7p b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o \u0111\u00e2u, chi\u1ebfn l\u01b0\u1ee3c ra sao, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng\u00a0 n\u00e0o n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean, y\u1ebfu t\u1ed1 n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0a v\u00e0o key message,&#8230; c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n lu\u00f4n ph\u1ea3i nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 c\u00e0ng v\u1ec1 v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n c\u1ee7a doanh nghi\u1ec7p, ng\u1eef c\u1ea3nh nh\u01b0 s\u1ea3n ph\u1ea9m kinh doanh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng,&#8230; sau \u0111\u00f3 m\u1edbi \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-tu-van-marketing-la-gi-tai-sao-cac-doanh-nghiep-lai-can\/\">D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing l\u00e0 g\u00ec? T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p l\u1ea1i c\u1ea7n<\/a><\/strong><\/p>\n<h2><strong>Khi n\u00e0o kh\u00f4ng n\u00ean thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n marketing?<\/strong><\/h2>\n<p>Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n thu\u00ea d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing. \u0110\u1ed9i ng\u0169 chuy\u00ean m\u00f4n c\u1ee7a DTM Consulting b\u00ean c\u1ea1nh l\u00e0 nh\u1eefng nh\u00e0 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n h\u1ecd c\u0169ng \u0111\u1ec1u s\u1edf h\u1eefu nh\u1eefng doanh nghi\u1ec7p c\u00e1 nh\u00e2n n\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n m\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf s\u1ebd g\u1eb7p ph\u1ea3i h\u1ecd \u0111\u1ec1u hi\u1ec3u. V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n, c\u00e1c c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a DTM Consulting s\u1ebd \u0111\u01b0a ra l\u1eddi khuy\u00ean ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n ho\u1eb7c doanh nghi\u1ec7p b\u1ea1n l\u00e0 m\u1ed9t trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau th\u00ec ch\u00fang t\u00f4i e r\u1eb1ng b\u1ea1n kh\u00f4ng n\u00ean thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n:<\/p>\n<h3>Kh\u00f4ng c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m c\u00f3 b\u1ea5t c\u1ee9 l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb n\u00e0o<\/h3>\n<p>L\u00e0 ch\u1ee7 m\u1ed9t doanh nghi\u1ec7p n\u1ebfu b\u1ea1n kh\u00f4ng c\u1ea3m th\u1ea5y kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh b\u1ea1n th\u00ec hi\u1ec3n nhi\u00ean kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ec9a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n<h3>Kh\u00f4ng coi marketing l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0<\/h3>\n<p>N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y \u0111\u1ea7u t\u01b0 v\u00e0o marketing l\u00e0 l\u00e3ng ph\u00ed v\u00e0 kh\u00f4ng \u0111em l\u1ea1i gi\u00e1 tr\u1ecb, hi\u1ec7u qu\u1ea3 th\u00ec c\u00f3 l\u1ebd b\u1ea1n n\u00ean quay l\u1ea1i c\u00e1ch &#8220;b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n&#8221;.\u00a0 Gi\u1ed1ng nh\u01b0 Henry Ford t\u1eebng n\u00f3i, m\u1ed9t doanh nghi\u1ec7p ng\u1eebng l\u00e0m marketing \u0111\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng d\u1eebng \u0111\u1ed3ng h\u1ed3 \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o marketing ho\u1eb7c c\u00f3 c\u00e1i nh\u00ecn ti\u00eau c\u1ef1c v\u1ec1 n\u00f3, th\u00ec b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t tr\u1eadn chi\u1ebfn kh\u00f3 kh\u0103n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 thu h\u00fat t\u1eeb kh\u00e1ch h\u00e0ng &#8211; ng\u01b0\u1eddi s\u1ebd mua n\u00f3 v\u00e0 \u0111em l\u1ea1i doanh thu c\u1ee7a b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability.jpg\"><img decoding=\"async\" class=\"wp-image-7560 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability.jpg\" alt=\"5 b\u01b0\u1edbc marketing\" width=\"600\" height=\"416\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability.jpg 831w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability-300x208.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability-768x532.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability-600x416.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability-211x146.jpg 211w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability-50x35.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Sustainability-Profitability-108x75.jpg 108w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/416;\" \/><\/a><\/p>\n<h3>Kh\u00f4ng c\u1edfi m\u1edf, ng\u1ea1i thay \u0111\u1ed5i<\/h3>\n<p>N\u1ebfu b\u1ea1n &#8211; m\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p kh\u00f4ng th\u00edch thay \u0111\u1ed5i ho\u1eb7c ti\u1ebfp thu nh\u1eefng \u00fd ki\u1ebfn kh\u00e1c bi\u1ec7t \u200b\u200bth\u00ec th\u1eadt kh\u00f3 \u0111\u1ec3 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 doanh nghi\u1ec7p b\u1ea1n. V\u00ec c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra l\u1eddi khuy\u00ean, t\u01b0 v\u1ea5n t\u1ed1t nh\u1ea5t cho tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 chi\u1ec1u l\u00f2ng b\u1ea1n. M\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o gi\u1ecfi kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi gi\u1ecfi v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 chuy\u00ean m\u00f4n n\u00e0o \u0111\u00f3 nh\u01b0ng c\u1ea7n m\u1ed9t ng\u01b0\u1eddi c\u1edfi m\u1edf \u0111\u1ebb ti\u1ebfp thu v\u00e0 n\u1eafm b\u1eaft nh\u1eefng \u00fd t\u01b0\u1edfng, l\u1eddi khuy\u00ean t\u1eeb ng\u01b0\u1eddi kh\u00e1c n\u1ebfu b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i t\u00ecnh tr\u1ea1ng c\u1ee7a doanh nghi\u1ec7p sang m\u1ed9t trang m\u1edbi t\u1ed1t h\u01a1n.<\/p>\n<h3>Mu\u1ed1n c\u00f3 k\u1ebft qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng<\/h3>\n<p>N\u1ebfu b\u1ea1n cho r\u1eb1ng vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o kinh doanh l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 l\u1ea7m v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t doanh nghi\u1ec7p, m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u e l\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n cho r\u1eb1ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ngh\u0129 m\u1ed9t c\u00e1i t\u00ean, b\u1ecf ti\u1ec1n PR, qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng nh\u1eafc \u0111\u1ebfn n\u00f3 th\u00ec c\u00e1c doanh nghi\u1ec7p l\u1edbn, t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia kh\u00f4ng ph\u1ea3i lao \u0111ao, \u0111au \u0111\u1ea7u v\u00ec gi\u00e0nh gi\u1eadt th\u1ecb ph\u1ea7n nh\u01b0 v\u1eady.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/building-brand-101-xay-dung-thuong-hieu-co-ban\/\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u01a1 b\u1ea3n cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/strong><\/p>\n<h2>V\u1eady khi n\u00e0o n\u00ean thu\u00ea m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n marketing?<\/h2>\n<p>T\u01b0 v\u1ea5n marketing l\u00e0 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing, ch\u1ec9 r\u00f5 con \u0111\u01b0\u1eddng doanh nghi\u1ec7p b\u1ea1n \u0111i v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00e2u, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang v\u01b0\u1edbng ph\u1ea3i. Doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 y\u1ebfu v\u00e0 thu\u00ea ngo\u00e0i trong c\u00f4ng t\u00e1c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea7m campaign nh\u01b0ng kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c. Gi\u1ed1ng nh\u01b0 m\u1ed9t con thuy\u1ec1n mu\u1ed1n \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00edch ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00edch \u0111\u00f3 l\u00e0 \u0111\u1ebfn \u0111\u00e2u, \u0111i b\u1eb1ng con \u0111\u01b0\u1eddng n\u00e0o \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00edch \u0111\u00f3, n\u1ebfu kh\u00f4ng m\u1ed7i ng\u00e0y \u0111i m\u1ed9t h\u01b0\u1edbng th\u00ec hi\u1ec3n nhi\u00ean s\u1ebd g\u00e2y ra l\u00e3ng ph\u00ed v\u00e0 m\u00e3i m\u00e3i kh\u00f4ng \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00edch.<\/p>\n<p>C\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf quy m\u00f4 m\u1ed9t m\u1ea3ng nh\u01b0 t\u01b0 v\u1ea5n marketing online hay t\u01b0 v\u1ea5n marketing truy\u1ec1n th\u1ed1ng m\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u01b0 v\u1ea5n marketing lu\u00f4n t\u1eeb t\u1ed5ng th\u1ec3, t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0o th\u1eadt s\u1ef1 kh\u00e1ch quan, trung th\u1ef1c.<\/p>\n<h3>C\u1ea7n th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, test s\u1ea3n ph\u1ea9m<\/h3>\n<p>Khi b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng b\u1ea1n c\u1ea7n c\u00e1c th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u00ean h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o, b\u00e1n \u1edf \u0111\u00e2u, ai b\u00e1n,&#8230;<\/p>\n<p>Ho\u1eb7c c\u1ea7n x\u00e1c nh\u1eadn l\u1ea1i xem \u00fd t\u01b0\u1edfng hay s\u1ea3n ph\u1ea9m b\u1ea1n m\u1edbi ra c\u00f3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn kh\u00f4ng. N\u1ebfu mu\u1ed1n kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn th\u00ec c\u1ea7n thay \u0111\u1ed5i, c\u1ea3i thi\u1ec7n nh\u1eefng ph\u1ea7n n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ra sao, tr\u00ean c\u00e1c k\u00eanh n\u00e0o v\u1edbi chi\u1ebfn thu\u1eadt, th\u00f4ng \u0111i\u1ec7p sao cho ph\u00f9 h\u1ee3p v\u1edbi insight kh\u00e1ch h\u00e0ng, nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.<\/p>\n<p>\u0110\u00f3 l\u00e0 th\u1eddi \u0111i\u1ec3m doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">c\u00f4ng ty t\u01b0 v\u1ea5n marketing<\/a>.<\/p>\n<h3>Thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m,&#8230;<\/h3>\n<p>Nh\u01b0 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, n\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang g\u1eb7p nh\u1eefng v\u01b0\u1edbng m\u1eafc kh\u00f4ng bi\u1ebft l\u00e0m g\u00ec \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh thu th\u00ec c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n m\u1ed9t ng\u01b0\u1eddi \u0111\u1ecbnh h\u01b0\u1edbng tin c\u1eady. Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty agency b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea theo d\u1ef1 \u00e1n, campaign th\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n marketing b\u1ea1n c\u00f3 th\u1ec3 c\u1ed9ng t\u00e1c l\u00e2u d\u00e0i. T\u1ea1i DTM Consulting &#8211; m\u1ed9t \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n marketing s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p tr\u01b0\u1edbc, trong v\u00e0 sau khi k\u1ebft th\u00fac d\u1ef1 \u00e1n. \u0110\u1ed9i ng\u0169 chuy\u00ean gia v\u00e0 nh\u00e2n s\u1ef1 c\u1ee7a DTM Consulting lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3, gi\u1ea3i \u0111\u00e1p c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan cho doanh nghi\u1ec7p &#8211; nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u0169ng h\u1ee3p t\u00e1c ph\u00e1t tri\u1ec3n.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang.jpeg\"><img decoding=\"async\" class=\"wp-image-6972 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang.jpeg\" alt=\"L\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" width=\"600\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang.jpeg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang-300x225.jpeg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang-768x576.jpeg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang-600x450.jpeg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang-195x146.jpeg 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang-50x38.jpeg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/phan-khuc-khach-hang-100x75.jpeg 100w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/p>\n<h3>C\u1ea7n nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, kinh nghi\u1ec7m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra l\u1eddi khuy\u00ean<\/h3>\n<p>\u0110\u00f4i l\u00fac c\u00e1i nh\u00ecn t\u1eeb n\u1ed9i b\u1ed9 doanh nghi\u1ec7p s\u1ebd mang nh\u1eefng m\u00e0u s\u1eafc ch\u1ee7 quan, thi\u1ebfu nh\u1eefng \u0111\u00e1nh gi\u00e1 chu\u1ea9n x\u00e1c v\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh, ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. V\u1eady n\u00ean, \u0111\u00f4i khi c\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 chuy\u00ean m\u00f4n, kinh nghi\u1ec7m l\u00e2u n\u0103m \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1, l\u1eddi khuy\u00ean m\u1ed9t c\u00e1ch kh\u00e1ch quan nh\u1ea5t g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng cho doanh nghi\u1ec7p.<\/p>\n<p>Th\u1ef1c t\u1ebf, khi \u0111\u1ed9i ng\u0169 chuy\u00ean gia c\u1ee7a DTM Consulting t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng kinh doanh, hi\u1ec7n tr\u1ea1ng s\u1ea3n ph\u1ea9m so v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng th\u00ec nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 doanh nghi\u1ec7p t\u1ef1 tin v\u1ec1 s\u1ea3n ph\u1ea9m (gi\u1ea3i ph\u00e1p) c\u1ee7a c\u00f4ng ty r\u1ea5t t\u1ed1t nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3n nh\u1eadn v\u00e0 \u1ee7ng h\u1ed9 t\u1eeb kh\u00e1ch h\u00e0ng do h\u1ecd kh\u00f4ng \u0111\u1ee9ng t\u1eeb quan \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, kh\u00f4ng hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n<h2><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu\u00ea m\u1ed9t t\u01b0 v\u1ea5n marketing doanh nghi\u1ec7p nh\u1ecf<\/strong><\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 \u0111\u1ecdc \u0111\u1ebfn \u0111\u00e2y th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u0111ang th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 ngh\u0129 \u0111\u1ebfn vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p m\u00ecnh. V\u00ec v\u1eady, DTM Consulting mu\u1ed1n d\u00e0nh t\u1eb7ng b\u1ea1n m\u1ed9t \u01b0u \u0111\u00e3i &#8211; <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><strong>NH\u1eacN PH\u00c2N T\u00cdCH, \u0110\u00c1NH GI\u00c1 MI\u1ec4N PH\u00cd T\u1eea CHUY\u00caN GIA T\u01af V\u1ea4N<\/strong><\/a>\u00a0c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 bi\u1ebft doanh nghi\u1ec7p b\u1ea1n \u0111ang c\u00f3 nh\u1eefng kho\u1ea3ng tr\u1ed1ng n\u00e0o, c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p b\u1ea1n ra sao,&#8230;.<\/p>\n<p>N\u1ebfu b\u1ea1n quan t\u00e2m h\u00e3y \u0111\u1ec3 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a><\/strong> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i tr\u00ean!<\/p>\n<p style=\"text-align: right;\">*http:\/\/business.gov.vn\/<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u01a1n v\u1ecb\u00a0t\u01b0 v\u1ea5n marketing doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n? L\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd b\u1ea1n lu\u00f4n ph\u1ea3i bi\u1ebft r\u00f5 l\u1ee3i \u00edch tr\u01b0\u1edbc khi ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. V\u1eady n\u00ean b\u1ea1n c\u0169ng quan t\u00e2m [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,127],"tags":[644,667],"class_list":["post-11392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-trend","tag-chien-luoc-marketing","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11392"}],"version-history":[{"count":23,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11392\/revisions"}],"predecessor-version":[{"id":15461,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11392\/revisions\/15461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11528"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}