{"id":11206,"date":"2020-05-22T15:43:42","date_gmt":"2020-05-22T08:43:42","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11206"},"modified":"2022-10-21T14:53:28","modified_gmt":"2022-10-21T07:53:28","slug":"nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p &#8211; L\u1ee3i \u00edch &#8211; C\u00e1ch l\u00e0m &#8211; D\u1ecbch v\u1ee5"},"content":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111ang c\u1ea7n t\u00ecm m\u1ed9t b\u00e0i vi\u1ebft cung c\u1ea5p\u00a0 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\u00a0<\/strong>nh\u01b0 kh\u00e1i ni\u1ec7m, t\u1ea7m quan tr\u1ecdng, c\u00e1ch th\u1ee9c tri\u1ec3n khai, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfn h\u00e0nh,&#8230;\u0111\u1ec3 chu\u1ea9n b\u1ecb cho vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c agency nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay mu\u1ed1n t\u1ef1 tay tri\u1ec3n khai m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y l\u00e0 d\u00e0nh cho b\u1ea1n.<\/p>\n<h2>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p><em>&#8220;Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. Nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng, \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u1ee7a to\u00e0n ng\u00e0nh ho\u1eb7c nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i.&#8221;<\/em><\/p>\n<p>V\u1edbi n\u1ec1n kinh t\u1ebf ng\u00e0y c\u00e0ng c\u1ea1nh tranh h\u01a1n m\u1ed7i ng\u00e0y, vi\u1ec7c c\u00f3 d\u1eef li\u1ec7u, th\u00f4ng tin th\u00edch h\u1ee3p v\u1ec1 m\u1ed1i quan t\u00e2m v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. <strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong> l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p t\u00ecm ra th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u00e1ch t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c.<\/p>\n<p>Nh\u01b0ng \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch <a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-muc-tieu-nghien-cuu-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u marketing sao cho hi\u1ec7u qu\u1ea3.<\/a><\/p>\n<h3>Benefits<\/h3>\n<p>Th\u1ebf gi\u1edbi lu\u00f4n thay \u0111\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong n\u1ec1n c\u00f4ng nghi\u1ec7p 4.0 hi\u1ec7n nay, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap cho doanh nghi\u1ec7p b\u1eaft k\u1ecbp v\u1edbi c\u00e1c <strong>xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong> m\u1edbi nh\u1ea5t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh trong kinh doanh. <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-khach-hang-kho-hay-de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a> c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh gi\u00fap cho doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/p>\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 vai tr\u00f2 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ea3n ph\u1ea9m, v\u1ea5n \u0111\u1ec1 v\u1ec1 doanh nghi\u1ec7p<\/li>\n<li>Hi\u1ec3u nhu c\u1ea7u, h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng; Hi\u1ec3u <a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insights-la-gi\/\"><strong>Customer Insights<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/lam-sao-de-phan-tich-co-hoi-thi-truong-cho-san-pham-moi\/\">Ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i kinh doanh cho s\u1ea3n ph\u1ea9m m\u1edbi<\/a><\/li>\n<li>C\u00f3 th\u00f4ng tin \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/li>\n<li>Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, x\u00e2y d\u1ef1ng c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\">chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing theo \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/a><\/li>\n<li>&#8230;.<\/li>\n<\/ul>\n<p>Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 canh tranh. \u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o <a href=\"https:\/\/dtmconsulting.vn\/en\/5-ly-do-vi-sao-ban-nen-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 l\u00fd do doanh nghi\u1ec7p n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> ho\u1eb7c <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-doanh-nghiep-phai-tim-hieu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u1ea1i sao doanh nghi\u1ec7p ph\u1ea3i <strong>t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a>.<\/p>\n<p>Hi\u1ec7n nay, d\u1ecbch v\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty l\u1edbn, c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-nghien-cuu-thi-truong-cho-start-ups-va-smes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/a> c\u0169ng kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u l\u1ea1 l\u1eabm. \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-cho-viec-tien-hanh-mot-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1c b\u01b0\u1edbc <strong>ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> ho\u1eb7c <a href=\"https:\/\/dtmconsulting.vn\/en\/market-research-cach-thuc-nghien-cuu-thi-truong-trong-kinh-doanh\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> trong kinh doanh<\/a> tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 cho n\u00f3.<\/p>\n<h2>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>Trong m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, k\u1ef9 thu\u1eadt kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi. Vi\u1ec7c n\u00e0y gi\u00fap cho ch\u1ea5t l\u01b0\u1ee3ng d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c to\u00e0n di\u1ec7n, c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao, \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, s\u1ef1 logic v\u00e0 khoa h\u1ecdc.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5882\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-300x160.jpg\" alt=\"\" width=\"600\" height=\"320\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-300x160.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-768x410.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-600x320.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-260x139.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-141x75.jpg 141w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS.jpg 900w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/h3>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Qualitative Researching<\/strong><\/a> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn theo m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh gi\u00fap nh\u00e0 nghi\u00ean c\u1ee9u n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 kinh nghi\u1ec7m c\u1ee7a con ng\u01b0\u1eddi, tr\u1ea3i nghi\u1ec7m v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a h\u1ecd th\u00f4ng qua nghi\u00ean c\u1ee9u m\u1ecdi th\u1ee9 trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean, c\u1ed1 g\u1eafng hi\u1ec3u v\u00e0 gi\u1ea3i th\u00edch theo ngh\u0129a t\u1ef1 nhi\u00ean, theo c\u00e1ch t\u00e1c \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<p>D\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c trong nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00ec v\u1eady kh\u00f4ng \u1edf d\u1ea1ng s\u1ed1.<\/p>\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh, c\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng:<\/p>\n<ul>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/#Phong_van_chuyen_sau_ca_nhan\">Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n &#8211; In-depth interview<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u1ecfng v\u1ea5n nh\u00f3m &#8211; Focus group interview<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-quan-sat-trong-nghien-cuu-thi-truong-thuc-hien-nhu-the-nao\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quan s\u00e1t<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/emphatic-research-nghien-cuu-xam-nhap\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nghi\u00ean c\u1ee9u x\u00e2m nh\u1eadp &#8211; Emphatic research<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-quan-sat-trong-nghien-cuu-thi-truong-thuc-hien-nhu-the-nao\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia<\/a><\/li>\n<\/ul>\n<h3>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n<p>Song h\u00e0nh c\u00f9ng nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh l\u00e0 <strong>ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong>, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y li\u00ean quan \u0111\u1ebfn c\u00e1c cu\u1ed9c \u0111i\u1ec1u tra c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u d\u01b0\u1edbi d\u1ea1ng s\u1ed1 (d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng). C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n, ki\u1ec3m tra c\u00e1c gi\u1ea3 \u0111\u1ecbnh, thi\u1ebft l\u1eadp c\u00e1c \u0111\u1ecbnh lu\u1eadt chung v\u1ec1 h\u00e0nh vi,&#8230; (<a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u00e2n bi\u1ec7t nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a>)<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u cho nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng, nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n <a title=\"Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u2013 C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n\" href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-khao-sat\/\" target=\"_blank\" rel=\"noopener\">ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t<\/a>. Vi\u1ec7c n\u00e0y th\u01b0\u1eddng do c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-tu-thiet-ke-bang-cau-hoi-cham-soc-khach-hang-cho-cong-ty\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u1ef1 thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t<\/a> b\u1eb1ng c\u00e1ch tham kh\u1ea3o <a href=\"https:\/\/dtmconsulting.vn\/en\/mau-bang-cau-hoi-khao-sat-hanh-vi-cua-nguoi-tieu-dung\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/a> hay c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xay-dung-cau-hoi-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng b\u1ea3ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c (n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a nh\u00e2n s\u1ef1, chi ph\u00ed) v\u00e0 th\u1eddi gian th\u00ec c\u00f3 th\u1ec3 thu\u00ea c\u00e1c agency b\u00ean ngo\u00e0i th\u1ef1c hi\u1ec7n theo t\u1eebng giai \u0111o\u1ea1n nh\u1ecf nh\u1eb1m gi\u1ea3m t\u1ea3i chi ph\u00ed ho\u1eb7c k\u1ebft h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 doanh nghi\u1ec7p v\u00e0 agency \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-tien-hanh-khao-sat-cho-y-tuong-startups\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u1ea3o s\u00e1t \u00fd t\u01b0\u1edfng cho start-up<\/a> c\u1ee7a m\u00ecnh ho\u1eb7c <a title=\"75 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng\" href=\"https:\/\/dtmconsulting.vn\/en\/75-cau-hoi-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">75 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng<\/a>.<\/p>\n<p>M\u1eb7t kh\u00e1c, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p mu\u1ed1n <a href=\"https:\/\/dtmconsulting.vn\/en\/danh-gia-thuong-hieu\/\">\u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/a>. N\u1ebfu b\u1ea1n ch\u01b0a n\u1eafm \u0111\u01b0\u1ee3c <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-cau-hoi-khao-sat\/\">C\u00e1ch thi\u1ebft k\u1ebf c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u2013 H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai<\/a> th\u00ec c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3, t\u01b0 v\u1ea5n t\u1eeb nh\u1eefng \u0111\u01a1n v\u1ecb chuy\u00ean m\u00f4n.<\/p>\n<h3>Ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu<\/h3>\n<p>Trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng th\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c do gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c. Do \u0111\u00f3, nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n ph\u1ea3i ch\u1ecdn m\u1eabu v\u00e0 thu th\u1eadp th\u00f4ng tin t\u1eeb t\u1eadp m\u1eabu n\u00e0y l\u00e0m c\u01a1 s\u1edf cho nghi\u00ean c\u1ee9u.<\/p>\n<p>Vi\u1ec7c ch\u1ecdn m\u1eabu l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng do \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ngu\u1ed3n th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c n\u00ean \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nghi\u00ean c\u1ee9u. T\u00f9y v\u00e0o t\u1eebng m\u1ee5c ti\u00eau, quy m\u00f4 v\u00e0 ph\u1ea1m vi nghi\u00ean c\u1ee9u m\u00e0 ng\u01b0\u1eddi thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u s\u1ebd \u0111\u01b0a ra m\u1eabu ph\u00f9 h\u1ee3p, c\u00e1ch ch\u1ecdn m\u1eabu nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng m\u1eabu, ch\u1ecdn m\u1eabu x\u00e1c su\u1ea5t, ch\u1ecdn m\u1eabu phi x\u00e1c su\u1ea5t,&#8230;\u00a0 V\u00ec v\u1eady, vi\u1ec7c n\u1eafm r\u00f5 k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c v\u1ec1 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cac-phuong-phap-chon-mau-trong-nghien-cuu-thi-truong-ma-ban-can-phai-biet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu<\/a><\/strong> l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n<p>Ngo\u00e0i nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p tr\u00ean, <a title=\"Empirical Research \u2013 Nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m l\u00e0 g\u00ec?\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thuc-nghiem-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m<\/strong><\/a> c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch gi\u00fap b\u1ea1n th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n<h2>Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10362 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-phan-tich-du-lieu.jpg\" alt=\"Thu th\u1eadp d\u1eef li\u1ec7u\" width=\"600\" height=\"337\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-phan-tich-du-lieu.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-phan-tich-du-lieu-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-phan-tich-du-lieu-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-phan-tich-du-lieu-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-phan-tich-du-lieu-134x75.jpg 134w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/337;\" \/><\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng th\u00ec <strong>thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong> l\u00e0 c\u00f4ng vi\u1ec7c quan tr\u1ecdng v\u00e0 c\u01a1 b\u1ea3n nh\u1ea5t. Vi\u1ec7c <a href=\"https:\/\/dtmconsulting.vn\/en\/thu-thap-du-lieu-trong-marketing-khai-niem-phuong-phap-ky-thuat\/\" target=\"_blank\" rel=\"noopener noreferrer\">thu th\u1eadp d\u1eef li\u1ec7u marketing<\/a>, d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn \u1edf ph\u1ea7n tr\u00ean.<\/p>\n<p>Doanh nghi\u1ec7p n\u00ean c\u00f3 <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-khai-thac-phan-tich-du-lieu-trong-doanh-nghiep-tai-viet-nam\/\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 khai th\u00e1c v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb d\u1eef li\u1ec7u \u0111em l\u1ea1i, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh t\u1ea1i Vi\u1ec7t Nam, ngu\u1ed3n d\u1eef li\u1ec7u c\u00f3 s\u1eb5n kh\u00f4ng d\u1ed3i d\u00e0o.<\/p>\n<p>V\u1ec1 ph\u1ea7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u00ean c\u1ea1nh vi\u1ec7c c\u1ea7n c\u00f3 m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 n\u0103ng l\u1ef1c th\u00ec c\u00f2n c\u00f3 c\u1ea3 s\u1ef1 tham gia c\u1ee7a <a href=\"https:\/\/dtmconsulting.vn\/en\/cac-phan-mem-duoc-su-dung-trong-phan-tich-du-lieu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1c ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> gi\u00fap \u0111\u1ee1. C\u00e1c c\u00f4ng c\u1ee5 ti\u00eau bi\u1ec3u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn trong vi\u1ec7c h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 IBM SPSS, Power BI, Tableu, ng\u00f4n ng\u1eef Python, <a href=\"https:\/\/dtmconsulting.vn\/en\/data-analysis-la-gi-hoc-phan-tich-du-lieu-voi-ngon-ngu-r\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1edbi ng\u00f4n ng\u1eef R<\/a>.<\/p>\n<p>\u0110\u1ec3 hi\u1ec3u v\u1ec1 d\u1eef li\u1ec7u v\u00e0 bi\u1ebft <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-duoc-thuc-hien-nhu-the-nao\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ed1t nh\u1ea5t<\/a>, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o <a href=\"https:\/\/dtmconsulting.vn\/en\/9-khoa-hoc-mien-phi-ve-phan-tich-du-lieu-va-du-lieu-lon-online-tot-nhat-tren-the-gioi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u00f3a h\u1ecdc ph\u00e2n t\u00edch d\u1eef li\u1ec7u mi\u1ec5n ph\u00ed<\/a> v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y. Nh\u1edd hi\u1ec3u bi\u1ebft n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u1ee8ng d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0o kinh doanh v\u00e0 marketing<\/a> cho doanh nghi\u1ec7p.<\/p>\n<h2>\u1ee8ng d\u1ee5ng c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>D\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft cho nhi\u1ec1u <strong>v\u1ea5n \u0111\u1ec1 marketing<\/strong> kh\u00e1c nhau, s\u1eed d\u1ee5ng cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p:<\/p>\n<ul>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-doanh-nghiep-phai-tim-hieu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-khuc-thi-truong-dich-vu\/\">Market segmentation<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-mo-rong-thi-truong-trong-kinh-doanh\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/a><\/li>\n<li>T\u00ecm <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tham-nhap-thi-truong-moi\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/a><\/li>\n<li>X\u00e2y d\u1ef1ng <a href=\"https:\/\/dtmconsulting.vn\/en\/phat-trien-kenh-phan-phoi\/\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/tang-hieu-qua-kinh-doanh\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gia t\u0103ng doanh s\u1ed1<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/6-cach-giu-chan-khach-hang-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang\/\">T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu\/\">X\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-lien-tuong-thuong-hieu\/\">X\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li>\n<\/ul>\n<h2>D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc kia ch\u1ec9 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p l\u1edbn b\u1edfi ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 c\u1ea7n ph\u1ea3i \u0111\u1ed5 v\u00e0o cho n\u00f3. NH\u01afNG hi\u1ec7n nay, <a href=\"https:\/\/dtmconsulting.vn\/en\/top-10-cong-ty-nghien-cuu-thi-truong-lon-nhat-the-gioi\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> c\u0169ng cung c\u1ea5p <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-it-ton-kem-va-hieu-qua-cho-doanh-nghiep-vua-va-nho\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/a> v\u1edbi ng\u00e2n s\u00e1ch kh\u00f4ng cao, ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng chi tr\u1ea3.<\/p>\n<p>Ngo\u00e0i ra, trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p mu\u1ed1n t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec DTM Consulting c\u0169ng cung c\u1ea5p d\u1ecbch v\u1ee5 <a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-nghien-cuu-thi-truong\/\">T\u01b0 v\u1ea5n v\u00e0 H\u01b0\u1edbng d\u1eabn tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n<h2>B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>K\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n l\u00e0 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/marketing-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> th\u1ec3 hi\u1ec7n c\u00e1c th\u00f4ng tin \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp, ph\u00e2n t\u00edch. D\u1ef1a v\u00e0o b\u00e1o c\u00e1o n\u00e0y, c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c nh\u1eadn x\u00e9t, \u0111\u1ec1 xu\u1ea5t cho doanh nghi\u1ec7p v\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n<p>B\u00ean c\u1ea1nh vi\u1ec7c thu\u00ea tr\u1ecdn g\u00f3i <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-insight-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00e1 bi\u1ec7t h\u00f3a cho doanh nghi\u1ec7p<\/a> c\u1ee7a m\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p th\u00ec b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-insight-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mua b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng v\u1ec1 ng\u00e0nh<\/a> b\u1ea1n \u0111ang kinh doanh theo y\u00eau c\u1ea7u k\u00e8m theo t\u01b0 v\u1ea5n, khuy\u1ebfn ngh\u1ecb t\u1eeb chuy\u00ean gia m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh v\u00e0 ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p.<\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111ang c\u1ea7n t\u00ecm m\u1ed9t b\u00e0i vi\u1ebft cung c\u1ea5p\u00a0 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\u00a0nh\u01b0 kh\u00e1i ni\u1ec7m, t\u1ea7m quan tr\u1ecdng, c\u00e1ch th\u1ee9c tri\u1ec3n khai, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfn h\u00e0nh,&#8230;\u0111\u1ec3 chu\u1ea9n b\u1ecb cho vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c agency nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay mu\u1ed1n t\u1ef1 tay tri\u1ec3n khai m\u1ed9t [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[651],"class_list":["post-11206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11206"}],"version-history":[{"count":22,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11206\/revisions"}],"predecessor-version":[{"id":15367,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11206\/revisions\/15367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11293"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}