{"id":11149,"date":"2020-05-13T12:22:10","date_gmt":"2020-05-13T05:22:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11149"},"modified":"2020-11-28T09:57:58","modified_gmt":"2020-11-28T02:57:58","slug":"marketer-can-gi-de-thanh-cong-cach-ren-luyen-va-phat-trien-ban-than","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketer-can-gi-de-thanh-cong-cach-ren-luyen-va-phat-trien-ban-than\/","title":{"rendered":"Marketer c\u1ea7n g\u00ec \u0111\u1ec3 th\u00e0nh c\u00f4ng? C\u00e1ch r\u00e8n luy\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n"},"content":{"rendered":"<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t marketer th\u00e0nh c\u00f4ng tr\u00ean con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh m\u1ed7i c\u00e1 nh\u00e2n c\u1ea7n hi\u1ec3u r\u00f5 b\u1ea3n th\u00e2n c\u1ea7n h\u1ecdc h\u1ecfi v\u00e0 r\u00e8n luy\u1ec7n nh\u1eefng g\u00ec. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a gi\u00e1o d\u1ee5c marketer c\u0169ng c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecdc t\u1eadp h\u01a1n b\u00ean c\u1ea1nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c ch\u00ednh th\u1ed1ng, tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u c\u1ea1nh tranh h\u01a1n.<\/p>\n<h1>V\u1ea5n \u0111\u1ec1 marketer tr\u1ebb hay g\u1eb7p ph\u1ea3i ng\u00e0y nay khi b\u1eaft \u0111\u1ea7u l\u00e0 g\u00ec?<\/h1>\n<p>Trong qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac v\u1edbi nh\u1eefng marketer tr\u1ebb \u0111\u1ed9i ng\u0169 DTM Consulting ch\u00fang t\u00f4i \u0111\u00e3 r\u1ea5t nhi\u1ec1u l\u1ea7n g\u1eb7p nh\u1eefng tr\u01b0\u1eddng h\u1ee3p l\u00e0m marketing tr\u00e1i ng\u00e0nh, c\u00e1c ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua s\u1ef1 t\u1ef1 h\u1ecdc ho\u1eb7c c\u00e1c kh\u00f3a h\u1ecdc b\u1ed5 tr\u1ee3 ho\u1eb7c c\u00e1c marketer tr\u1ebb \u0111\u01b0\u1ee3c h\u1ecdc ch\u00ednh th\u1ed1ng tuy nhi\u00ean b\u1ed1i r\u1ed1i khi th\u1ef1c h\u00e0nh, \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c ti\u1ec5n. Th\u00eam v\u00e0o \u0111\u00f3 h\u1ecd c\u0169ng b\u1ed1i r\u1ed1i khi b\u1eaft \u0111\u1ea7u con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p marketing c\u1ee7a m\u00ecnh khi kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, n\u00ean h\u1ecdc g\u00ec, l\u00e0m g\u00ec,&#8230;cho c\u1ea3 nh\u1eefng c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ch\u00ednh th\u1ed1ng hay nh\u1ea3y ng\u00e0nh, l\u00e0m tr\u00e1i ng\u00e0nh.<\/p>\n<p>M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 ch\u00ednh c\u1ee7a c\u00e1c marketer tr\u1ebb m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y:<\/p>\n<ul>\n<li>\n<p class=\"ladi-headline\"><strong>Ch\u01b0a bi\u1ebft m\u00ecnh s\u1ebd h\u1ee3p v\u1edbi vi\u1ec7c g\u00ec trong Marketing<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ladi-headline\"><strong>Marketers who have a basic understanding of Digital Marketing but haven't applied it effectively in practice<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ladi-headline\"><strong><span style=\"font-size: 15px;\">C\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing nh\u01b0ng th\u1ea5y r\u1eddi r\u1ea1c, kh\u00f4ng x\u00e2u chu\u1ed7i \u0111\u01b0\u1ee3c<\/span><\/strong><\/p>\n<\/li>\n<li>\n<p class=\"ladi-headline\"><strong>Running Digital Marketing but haven't learned it systematically<\/strong><\/p>\n<\/li>\n<\/ul>\n<div id=\"GROUP1519\" class=\"ladi-element\">\n<div class=\"ladi-group\">\n<div id=\"GROUP1477\" class=\"ladi-element\">\n<div class=\"ladi-group\">\n<div id=\"HEADLINE1472\" class=\"ladi-element\">\n<p class=\"ladi-headline\">\u0110\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c b\u1ea1n marketer, \u0111\u1ed9i ng\u0169 DTM Consulting c\u00f3 m\u1ed9t v\u00e0i l\u1eddi khuy\u00ean nh\u1ecf d\u00e0nh cho c\u00e1c b\u1ea1n tr\u1ebb, m\u00f4ng lung v\u00e0 lo l\u1eafng cho t\u01b0\u01a1ng lai sau n\u00e0y v\u1ec1 vi\u1ec7c h\u1ecdc g\u00ec, l\u00e0m g\u00ec v\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u.<\/p>\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea5t k\u1ec3 b\u1ea1n th\u00edch g\u00ec, mu\u1ed1n nh\u1ea3y v\u00e0o l\u0129nh v\u1ef1c n\u00e0o trong marketing th\u00ec c\u00f3 3 kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ea7n n\u1eafm v\u00e0 hi\u1ec3u:<\/p>\n<ol>\n<li><strong>Marketing mindset (t\u01b0 duy marketing)<\/strong><\/li>\n<li><strong>Marketing Knowledge (ki\u1ebfn th\u1ee9c marketing)<\/strong><\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tag\/marketing-skill\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Skills<\/a> (k\u1ef9 n\u0103ng marketing)<\/strong><\/li>\n<\/ol>\n<p>T\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean c\u00f3 th\u1ec3 l\u00e0 ngang nhau, nh\u01b0ng th\u1ee9 t\u1ef1 s\u1eafp x\u1ebfp ch\u00ednh l\u00e0 nh\u1eefng \u01b0u ti\u00ean \u0111\u1ec3 marketer r\u00e8n luy\u1ec7n.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11152\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1.jpg 1280w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1-1024x576.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/Slide1-1200x675.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h1>Marketing Mindset (t\u01b0 duy marketing) l\u00e0 g\u00ec?<\/h1>\n<p>Tr\u01b0\u1edbc ti\u00ean \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ch\u00fang ta c\u1ea7n hi\u1ec3u 3 kh\u00e1i ni\u1ec7m k\u1ec3 tr\u00ean l\u00e0 g\u00ec, sau \u0111\u00f3 s\u1ebd \u0111i \u0111\u1ebfn c\u00e1ch th\u1ee9c r\u00e8n luy\u1ec7n v\u00e0 thi\u1ebft l\u1eadp l\u1ed9 tr\u00ecnh cho b\u1ea3n th\u00e2n.<\/p>\n<p>Theo b\u00e1o c\u00e1o* c\u1ee7a Econsultancy \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00e0 marketing hi\u1ec7n \u0111\u1ea1i c\u1ea7n n\u1eafm c\u1ea3 3 kh\u00eda c\u1ea1nh tr\u00ean n\u1ebfu mu\u1ed1n c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0n c\u00f4ng trong ngh\u1ec1 nghi\u1ec7p:<\/p>\n<ul>\n<li><strong>T<\/strong><strong>\u01b0<\/strong><strong> duy marketing<\/strong><strong>:<\/strong> t\u01b0 duy marketing l\u00e0 vi\u1ec7c \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed1 g\u1eafng suy ngh\u0129 nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng. T\u01b0 duy n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi vi\u1ec7c s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5, c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n nay.<\/li>\n<li><strong>Ki<\/strong><strong>\u1ebf<\/strong><strong>n th<\/strong><strong>\u1ee9<\/strong><strong>c Marketing<\/strong><strong>:<\/strong> Bi\u1ebft marketing l\u00e0 g\u00ec v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a marketing, kh\u00e1i ni\u1ec7m v\u00e0 nguy\u00ean t\u1eafc ch\u1ec9 \u0111\u1ea1o th\u00f4ng qua t\u1ef1 h\u1ecdc, \u0111\u00e0o t\u1ea1o ch\u00ednh th\u1ed1ng ho\u1eb7c th\u00f4ng qua kinh nghi\u1ec7m.<\/li>\n<li><strong>K<\/strong><strong>\u1ef9<\/strong><strong> n<\/strong><strong>\u0103<\/strong><strong>ng marketing<\/strong><strong>:<\/strong> \u0110\u01b0\u1ee3c trang b\u1ecb c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng th\u00e0nh th\u1ea1o ki\u1ebfn \u200b\u200bth\u1ee9c marketing v\u00e0o th\u1ef1c ti\u1ec5n, th\u1ec3 hi\u1ec7n t\u1ed1t nh\u1ea5t khi m\u1ed9t nh\u00e0 marketing c\u00f3 th\u1ec3 l\u00e0m. Nh\u1eefng th\u1ee9 n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua th\u1eddi gian, th\u1ef1c h\u00e0nh v\u00e0 r\u00e8n luy\u1ec7n, \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c ti\u1ec5n.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p><strong>C\u0169ng trong b\u00e1o c\u00e1o tr\u00ean cho th\u1ea5y <\/strong><strong>s<\/strong><strong>\u1ef1<\/strong><strong> ph<\/strong><strong>\u1ee9<\/strong><strong>c t<\/strong><strong>\u1ea1<\/strong><strong>p, th\u00e1ch th\u1ee9c c<\/strong><strong>\u1ee7<\/strong><strong>a marketing hi<\/strong><strong>\u1ec7<\/strong><strong>n <\/strong><strong>\u0111\u1ea1<\/strong><strong>i l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi c\u00f9ng th\u1eddi \u0111i\u1ec3m trong c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc.\u00a0<\/strong><\/p>\n<p>Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ec1 m\u1ed9t m\u1ea3ng l\u0129nh v\u1ef1c \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 l\u1ea1c h\u1eadu \u0111\u1ec3 b\u1eaft k\u1ecbp marketer ph\u1ea3i nhi\u1ec1u h\u01a1n th\u1ebf. C\u1ee5 th\u1ec3, tr\u01b0\u1edbc \u0111\u00e2y marketer ch\u1ec9 c\u1ea7n ch\u1ecdn 1 l\u0129nh v\u1ef1c \u0111\u1ec3 h\u1ecdc t\u1eadp v\u00e0 r\u00e8n luy\u1ec7n chuy\u00ean s\u00e2u nh\u01b0 <a href=\"https:\/\/dtmconsulting.vn\/en\/tag\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, Branding, Content,&#8230; Nh\u01b0ng gi\u1edd \u0111\u00e2y, vi\u1ec7c ch\u1ec9 n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c 1 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n \u0111\u00f3 \u0111\u00e3 ph\u1ea3i b\u1ed5 sung th\u00eam m\u1ed9t k\u1ef9 n\u0103ng kh\u00e1c n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 th\u00eam c\u01a1 h\u1ed9i, c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p marketing c\u1ee7a m\u00ecnh.<\/p>\n<p>R\u00f5 r\u00e0ng r\u1eb1ng nhu c\u1ea7u \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft v\u00e0 n\u1eafm b\u1eaft v\u1ec1 c\u1ea3 d\u1eef li\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t c\u1ea7n thi\u1ebft cho m\u1ecdi marketer trong th\u1eddi bu\u1ed5i hi\u1ec7n nay.\u00a0 Trong m\u1ed9t b\u00e0i vi\u1ebft**\u00a0trong\u00a0Tu\u1ea7n l\u1ec5 marketing n\u0103m 2012, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Econsultancy Ashley Friedlein \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 &#8220;marketer h\u00ecnh ch\u1eef pi- <b>\u03a0<\/b>&#8220;.<\/p>\n<p>Ch\u1eafc h\u1eb3n b\u1ea1n c\u00f3 nghe v\u1ec1 marketer theo k\u1ef9 n\u0103ng h\u00ecnh ch\u1eef T, l\u00e0 nh\u1eefng nh\u00e0 marketing c\u00f3 nhi\u1ec1u ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 k\u1ef9 n\u0103ng marketing nh\u01b0ng chuy\u00ean m\u00f4n\u00a0 c\u00f3 s\u00e2u trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. Nh\u01b0ng xu h\u01b0\u1edbng gi\u1edd \u0111\u00e2y \u0111\u00e3 b\u1eaft \u0111\u1ea7u n\u00f3i v\u1ec1 nh\u1eefng ng\u01b0\u1eddi h\u00ecnh ch\u1eef pi (<b>\u03a0<\/b>). \u0110\u00e2y l\u00e0 nh\u1eefng nh\u00e0 marketing c\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c r\u1ed9ng trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c, nh\u01b0ng kh\u1ea3 n\u0103ng trong c\u1ea3 hai l\u0129nh v\u1ef1c thu\u1ed9c &#8216;n\u00e3o tr\u00e1i&#8217; v\u00e0 &#8216;n\u00e3o ph\u1ea3i&#8217;. V\u1eeba c\u00f3 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1eeba c\u00f3 ki\u1ebfn th\u1ee9c k\u1ef9 n\u0103ng trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3.<\/p>\n<h2><b>K\u1ef9 n\u0103ng <a href=\"https:\/\/dtmconsulting.vn\/en\/tag\/phan-tich-du-lieu-tag\/\" target=\"_blank\" rel=\"noopener noreferrer\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a>\u00a0<\/b><\/h2>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin hay big data v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c chi\u1ebfn d\u1ecbch marketing,&#8230;V\u00e0 hi\u1ec3n nhi\u00ean ch\u1ec9 nh\u1eefng marketer n\u00e0o c\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 k\u1ef9 n\u0103ng marketing t\u1ed5ng qu\u00e1t, c\u0169ng nh\u01b0 s\u1ef1 nh\u1ea1y b\u00e9n d\u1eef li\u1ec7u, m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m c\u00e1c c\u00f4ng vi\u1ec7c nay.<\/p>\n<p>Trong b\u00e1o c\u00e1o* c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho marketer c\u1ee7a\u00a0Econsultancy\u00a0cho th\u1ea5y s\u1ef1 thi\u1ebfu h\u1ee5t c\u1ea3 hai k\u1ef9 n\u0103ng n\u00e0y, v\u1edbi 13% ho\u1eb7c \u00edt h\u01a1n t\u1ef1 \u0111\u00e1nh gi\u00e1 m\u00ecnh l\u00e0 &#8216;chuy\u00ean gia&#8217; v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, d\u1eef li\u1ec7u &amp; \u0111o l\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, ba l\u0129nh v\u1ef1c n\u00ean l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a s\u1ef1 nghi\u1ec7p c\u1ee7a m\u1ed7i nh\u00e0 marketing chuy\u00ean nghi\u1ec7p .<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/k\u1ef9-n\u0103ng-marketer-c\u1ea7n-n\u1eafm-n\u1ebfu-mu\u1ed1n-th\u00e0nh-c\u00f4ng-trong-marketing.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-11156 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/k\u1ef9-n\u0103ng-marketer-c\u1ea7n-n\u1eafm-n\u1ebfu-mu\u1ed1n-th\u00e0nh-c\u00f4ng-trong-marketing.png\" alt=\"\" width=\"992\" height=\"707\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/k\u1ef9-n\u0103ng-marketer-c\u1ea7n-n\u1eafm-n\u1ebfu-mu\u1ed1n-th\u00e0nh-c\u00f4ng-trong-marketing.png 992w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/k\u1ef9-n\u0103ng-marketer-c\u1ea7n-n\u1eafm-n\u1ebfu-mu\u1ed1n-th\u00e0nh-c\u00f4ng-trong-marketing-300x214.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/k\u1ef9-n\u0103ng-marketer-c\u1ea7n-n\u1eafm-n\u1ebfu-mu\u1ed1n-th\u00e0nh-c\u00f4ng-trong-marketing-768x547.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/k\u1ef9-n\u0103ng-marketer-c\u1ea7n-n\u1eafm-n\u1ebfu-mu\u1ed1n-th\u00e0nh-c\u00f4ng-trong-marketing-205x146.png 205w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/k\u1ef9-n\u0103ng-marketer-c\u1ea7n-n\u1eafm-n\u1ebfu-mu\u1ed1n-th\u00e0nh-c\u00f4ng-trong-marketing-50x36.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/k\u1ef9-n\u0103ng-marketer-c\u1ea7n-n\u1eafm-n\u1ebfu-mu\u1ed1n-th\u00e0nh-c\u00f4ng-trong-marketing-105x75.png 105w\" data-sizes=\"(max-width: 992px) 100vw, 992px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 992px; --smush-placeholder-aspect-ratio: 992\/707;\" \/><\/a><\/p>\n<p>M\u1ed9t ph\u1ea7n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c thi\u1ebfu gi\u00e1o d\u1ee5c ch\u00ednh quy trong ng\u00e0nh marketing, ch\u1ec9 c\u00f3 46% c\u00e1c nh\u00e0 marketing c\u00f3 b\u1eb1ng c\u1ea5p marketing ho\u1eb7c ch\u1ee9ng ch\u1ec9 marketing \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o***.<\/p>\n<p>Tuy nhi\u00ean, c\u00f3 v\u1ebb nh\u01b0 c\u00e1c nh\u00e0 marketing bi\u1ebft h\u1ecd \u0111ang c\u00f2n thi\u1ebfu \u0111i\u1ec1u g\u00ec. Trong b\u00e1o c\u00e1o m\u1edbi, khi \u0111\u01b0\u1ee3c h\u1ecfi trong t\u01b0\u01a1ng lai, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0o vi\u1ec7c h\u1ecdc m\u1ed9t k\u1ef9 n\u0103ng, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 g\u00ec?<\/p>\n<p>H\u01a1n n\u1eefa, h\u01a1n 90% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t v\u1ec1 K\u1ef9 n\u0103ng c\u1ee7a Nh\u00e0 marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 x\u1ebfp h\u1ea1ng &#8220;kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i&#8221; l\u00e0 m\u1ed9t trong hai k\u1ef9 n\u0103ng m\u1ec1m h\u00e0ng \u0111\u1ea7u c\u1ea7n c\u00f3.<\/p>\n<h2><strong>Nh\u1eadn di\u1ec7n nh\u1eefng k\u1ef9 n\u0103ng c\u00f2n thi\u1ebfu<\/strong><\/h2>\n<p>78% c\u00e1c marketer chia s\u1ebb r\u1eb1ng h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o marketing ch\u00ednh th\u1ee9c, v\u00e0 ch\u1ec9 14% c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc t\u1eadp thu\u1ed9c v\u1ec1 c\u00e1c nh\u00e0 marketing cao c\u1ea5p.<\/p>\n<p>C\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 marketing c\u1ee7a h\u1ecd s\u1ebd ti\u1ebfp thu v\u00e0 \u00e1p d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 t\u01b0 duy m\u1edbi c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh.\u00a0N\u1ebfu kh\u00f4ng c\u00f3 T\u01b0 duy\u00a0<em>marketing hi<\/em><em>\u1ec7<\/em><em>n <\/em><em>\u0111\u1ea1<\/em><em>i<\/em>\u00a0m\u1ea1nh m\u1ebd\u00a0v\u00e0 mong mu\u1ed1n l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u1ec3 n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i v\u00e0 suy ngh\u0129 ch\u00edn ch\u1eafn, nh\u00e0 marketing hi\u1ec7n \u0111\u1ea1i s\u1ebd kh\u00f4ng th\u1eed th\u00e1ch b\u1ea3n th\u00e2n ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3\u00a0<em>Ki<\/em><em>\u1ebf<\/em><em>n th<\/em><em>\u1ee9<\/em><em>c<\/em>\u00a0ho\u1eb7c\u00a0<em>K<\/em><em>\u1ef9<\/em><em> n<\/em><em>\u0103<\/em><em>ng<\/em><em>\u00a0<\/em><em>marketing hi<\/em><em>\u1ec7<\/em><em>n <\/em><em>\u0111\u1ea1<\/em><em>i<\/em>\u00a0ph\u00f9 h\u1ee3p\u00a0\u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"\u0110o \u201cTr\u00ecnh \u0111\u1ed9\u201d c\u1ee7a Marketer theo Thang \u0111o Bloom \u2013 B\u1ea1n \u1edf m\u1ee9c n\u00e0o?\" href=\"https:\/\/dtmconsulting.vn\/en\/marketer-va-blooms-taxonomy\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0110o \u201cTr\u00ecnh \u0111\u1ed9\u201d c\u1ee7a Marketer theo Thang \u0111o Bloom \u2013 B\u1ea1n \u1edf m\u1ee9c n\u00e0o?<\/a><\/p>\n<h1>R\u00e8n luy\u1ec7n t\u01b0 duy marketing b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/h1>\n<div class=\"one-half column value\">\n<p>N\u1ebfu b\u1ea1n h\u1ecdc h\u1ecfi v\u00e0 tr\u01b0\u1edfng th\u00e0nh t\u1eeb th\u1ea5t b\u1ea1i, \u0111\u1ed9t nhi\u00ean n\u00f3 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n c\u00e1 nh\u00e2n.<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng kh\u00f4ng mu\u1ed1n s\u1ef1 h\u00e0i l\u00f2ng ngay l\u1eadp t\u1ee9c. H\u1ecd kh\u00f4ng bao gi\u1edd ngh\u0129 v\u1ec1 vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t \u0111i\u1ec3m th\u00e0nh c\u00f4ng v\u00e0 kh\u00f4ng bao gi\u1edd l\u00e0m vi\u1ec7c n\u1eefa.Thay v\u00e0o \u0111\u00f3, h\u1ecd h\u1ecfi, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00f4i c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 ti\u1ebfp t\u1ee5c l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n theo th\u1eddi gian.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u01b0 duy th\u00e0nh c\u00f4ng v\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 t\u01b0 duy th\u1ea5t b\u1ea1i, th\u1ea5y \u0111\u01b0\u1ee3c suy ngh\u0129 c\u1ee7a b\u1ea3n th\u00e2n v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 t\u1ea1o ra hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ebft qu\u1ea3 kh\u00e1c bi\u1ec7t ra sao.<\/p>\n<\/div>\n<div class=\"one-half column value\">\n<div class=\"one-half column value\">\n<p>M\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c marketer lu\u00f4n g\u1eb7p v\u01b0\u1edbng m\u1eafc v\u00e0 c\u1ea7n h\u1ed7 tr\u1ee3 \u0111\u00f3 l\u00e0 vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 khi\u1ebfn h\u1ecd mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n<div class=\"one-half column value\">\n<p>Quay l\u1ea1i v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n marketing mindset. \u0110\u1ec3 b\u0103t \u0111\u1ea7u marketer ph\u1ea3i h\u1ecdc c\u00e1ch suy ngh\u0129 nh\u01b0 m\u1ed9t ng\u01b0\u1eddi kh\u00e1c. H\u1ecdc c\u00e1ch suy ngh\u0129 nh\u01b0 ng\u01b0\u1eddi kh\u00e1c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi kh\u00e1c &#8211; \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh &#8211; ng\u01b0\u1eddi kh\u00e1c \u1edf \u0111\u00e2y \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u1ea7u ti\u00ean ch\u00fang ta c\u1ea7n bi\u1ebft m\u00ecnh c\u1ea7n c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng &#8211; h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng<a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\"> buyer persona (ch\u00e2n dung kh\u00e1ch h\u00e0ng)<\/a> v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 cho vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng &#8211; buyer persona<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg\"><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-9943 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg\" alt=\"\" width=\"800\" height=\"549\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg 1490w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-300x206.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-1024x703.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-768x527.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-213x146.jpg 213w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-109x75.jpg 109w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/549;\" \/><\/a><\/p>\n<\/div>\n<div class=\"one-half column value\">\n<p>B\u00ed quy\u1ebft l\u00e0 h\u00e3y qu\u00ean \u0111i ch\u00ednh m\u00ecnh, \u0111\u1eb7t \u00fd th\u1ee9c c\u1ee7a b\u1ea1n th\u1eb3ng th\u1eafn v\u00e0o b\u00ean trong c\u01a1 th\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 n\u00f3i, ngay b\u00e2y gi\u1edd n\u1ebfu b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd mu\u1ed1n g\u00ec?<\/p>\n<div class=\"one-half column value\">\n<p>N\u00ean lu\u00f4n lu\u00f4n b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n, n\u1ed7i s\u1ee3 h\u00e3i (pain point), s\u1ef1 th\u1ea5t v\u1ecdng, v\u1ea5n \u0111\u1ec1 v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n kh\u00f4ng bao gi\u1edd b\u1eaft \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o, x\u00e2y d\u1ef1ng trang web ho\u1eb7c t\u1ea1o s\u1ea3n ph\u1ea9m,&#8230;. khi b\u1ea1n ch\u01b0a x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n<p>Khi marketer r\u00e8n cho m\u00ecnh t\u01b0 duy marketing, b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n h\u1ecd hi\u1ec3u ch\u00ednh h\u1ecd.<\/p>\n<p>V\u00e0 n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00e1ch h\u00e0ng hay s\u1eed d\u1ee5ng v\u00e0 bi\u1ebft h\u1ecd ngh\u0129 nh\u01b0 th\u1ebf n\u00e0o, kh\u00e1ch h\u00e0ng s\u1ebd v\u00f4 th\u1ee9c tin r\u1eb1ng b\u1ea1n c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd tr\u1edf n\u01a1i \u0111\u00e1ng tin c\u1eady cho kh\u00e1ch h\u00e0ng khi h\u1ecd mua s\u1eafm v\u00e0 h\u1ecd s\u1ebd mua l\u1ea1i nhi\u1ec1u l\u1ea7n .<\/p>\n<\/div>\n<div class=\"one-half column value\">\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng t\u1ef1 r\u00e8n t\u01b0 duy marketing \u0111\u00fang, th\u00ec hi\u1ec3n nhi\u00ean m\u1ecdi h\u00e0nh \u0111\u1ed9ng marketing b\u1ea1n \u0111\u1ea9y (push) \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 l\u1ebd s\u1ebd l\u00e0 l\u00e3ng ph\u00ed v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3 v\u00ec b\u1ea1n kh\u00f4ng hi\u1ec3u h\u1ecd, kh\u00f4ng \u0111\u1ee9ng d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 nh\u00ecn nh\u1eadn! N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng coi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb th\u00ec m\u1ecdi th\u1ee9 t\u1eeb qu\u1ea3ng c\u00e1o, th\u00f4ng \u0111i\u1ec7p (message) \u0111\u1ec1u tr\u1edf n\u00ean v\u00f4 ngh\u0129a.<\/p>\n<\/div>\n<p><strong>Tham kh\u1ea3o th\u00eam kh\u00f3a h\u1ecdc h\u1ed7 tr\u1ee3 marketer r\u00e8n luy\u1ec7n t\u01b0 duy marketing c\u0169ng nh\u01b0 c\u00e1c ki\u1ebfn th\u1ee9c marketing, k\u1ef9 n\u0103ng \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c ti\u1ec5n c\u1ee7a DTM Consulting: <a href=\"https:\/\/dtmconsulting.vn\/en\/essentials-of-marketing\/\">Essentials of Marketing<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/essentials-of-marketing\/\"><img decoding=\"async\" class=\"aligncenter wp-image-11160 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting.png\" alt=\"\" width=\"800\" height=\"383\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting.png 1539w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting-300x143.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting-1024x490.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting-768x367.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting-1536x735.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting-260x124.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting-50x24.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/05\/essentials-of-digital-marketing-dtmconsulting-150x72.png 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/383;\" \/><\/a><\/p>\n<p style=\"text-align: right;\">Theo DTM Consulting t\u1ed5ng h\u1ee3p +<strong>\u00a0<\/strong><strong>Richard Robinson<\/strong><\/p>\n<hr \/>\n<p>*https:\/\/econsultancy.com\/reports\/skills-of-the-modern-marketer\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>**https:\/\/www.marketingweek.com\/2012\/11\/07\/why-modern-marketers-need-to-be-pi-people<\/p>\n<p>***https:\/\/www.marketingweek.com\/2019\/01\/09\/salary-survey-2019-routes-into-marketing\/<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t marketer th\u00e0nh c\u00f4ng tr\u00ean con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh m\u1ed7i c\u00e1 nh\u00e2n c\u1ea7n hi\u1ec3u r\u00f5 b\u1ea3n th\u00e2n c\u1ea7n h\u1ecdc h\u1ecfi v\u00e0 r\u00e8n luy\u1ec7n nh\u1eefng g\u00ec. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a gi\u00e1o d\u1ee5c marketer c\u0169ng c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecdc t\u1eadp h\u01a1n b\u00ean c\u1ea1nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[657,655],"class_list":["post-11149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-career","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11149"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11149\/revisions"}],"predecessor-version":[{"id":12310,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11149\/revisions\/12310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11158"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}