{"id":11132,"date":"2020-05-12T15:55:44","date_gmt":"2020-05-12T08:55:44","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11132"},"modified":"2020-05-13T10:43:16","modified_gmt":"2020-05-13T03:43:16","slug":"xay-dung-thuong-hieu-ca-nhan-trong-nganh-lam-dep-tham-my","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xay-dung-thuong-hieu-ca-nhan-trong-nganh-lam-dep-tham-my\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n trong ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9"},"content":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec danh ti\u1ebfng v\u00e0 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau nh\u1eb1m m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ( personal branding):<\/p>\n<ul>\n<li>T\u1ed5 ch\u1ee9c event, ph\u00e1t t\u1edd r\u01a1i,\u2026<\/li>\n<li>Truy\u1ec1n th\u00f4ng v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean social media, Google \u0111\u1ec3 c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean internet?<\/li>\n<li>Telesale g\u1ecdi \u0111i\u1ec7n cho kh\u00e1ch h\u00e0ng?<\/li>\n<li>\u0110\u1ea9y email marketing?<\/li>\n<\/ul>\n<p>V\u00e0 l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd hay ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch marketing cho c\u00f4ng ty b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm v\u00e0 tham gia c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 digital marketing?<\/p>\n<p>Khi ti\u1ebfp x\u00fac v\u1edbi nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p, qu\u1ea3n l\u00fd kinh doanh d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 n\u00f3i chung ch\u00fang t\u00f4i \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi nh\u01b0 v\u1eady khi \u0111\u01b0\u1ee3c h\u1ecfi anh\/ch\u1ecb \u0111ang l\u00e0m marketing (branding) ra sao?<br \/>\nTuy nhi\u00ean khi h\u1ecfi v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u00ec h\u1ecd l\u1ea1i b\u1ed1i r\u1ed1i v\u00e0 th\u01b0\u1eddng y\u00eau c\u1ea7u ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n cho h\u1ecd \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u00ec sau khi b\u1ecf ti\u1ec1n chi tr\u1ea3 cho h\u00e0ng lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean h\u1ecd th\u1ea5y t\u1ed1n k\u00e9m v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng \u0111ang nh\u01b0 v\u1eady th\u00ec ch\u1eafc h\u1eb3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty b\u1ea1n kh\u00f3 m\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 v\u00ec ch\u1ec9 th\u00f4ng qua vi\u1ec7c \u0111\u1ea9y (push) th\u00f4ng tin, th\u00f4ng \u0111i\u1ec7p (message) \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch l\u00e0m branding. Ch\u01b0a k\u1ec3 khi b\u1ea1n c\u1ed1 g\u1eafng \u0111\u1ea9y qu\u00e1 nhi\u1ec1u th\u00f4ng tin, gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh c\u00f2n l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng v\u00ec khi \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd nghi ng\u1edd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u khi \u0111\u01b0\u1ee3c PR qu\u00e1 m\u1ea1nh nh\u01b0 v\u1eady v\u00e0 hi\u1ec3n nhi\u00ean vi\u1ec7c \u0111\u1ea9y c\u00e1c lo\u1ea1i th\u00f4ng tin tr\u00ean c\u00e1c k\u00eanh \u0111\u00f3 kh\u00f4ng ai b\u1ea3o \u0111\u1ea3m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn v\u00e0 ngh\u0129 \u0111\u1ebfn khi c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng.<\/p>\n<p>H\u00e3y \u201cch\u1eadm l\u1ea1i\u201d v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i v\u1ea5n \u0111\u1ec1, c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi \u201c\u0111i\u201d b\u1eeba nh\u01b0 v\u1eady.<\/p>\n<p>L\u00e0 m\u1ed9t ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd \u0111ang kinh doanh c\u00e1c spa, ph\u00f2ng kh\u00e1m, th\u1ea9m m\u1ef9 vi\u1ec7n h\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh 4 c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n<ol>\n<li><strong>Doanh nghi\u1ec7p b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn \u0111\u1ebfn ai?<\/strong><\/li>\n<li><strong>S\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) b\u1ea1n \u0111ang cung c\u1ea5p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0o cho h\u1ecd?<\/strong><\/li>\n<li><strong>Doanh nghi\u1ec7p\/c\u00e1 nh\u00e2n b\u1ea1n t\u1ef1 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n l\u00e0 ai \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?<\/strong><\/li>\n<li><strong>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang hi\u1ec7n di\u1ec7n \u1edf \u0111\u00e2u \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd? H\u1ecd c\u00f3 nh\u1eefng th\u00f3i quen, h\u00e0nh vi v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o?<\/strong><\/li>\n<\/ol>\n<p>Chi\u1ebfn thu\u1eadt, c\u00f4ng c\u1ee5 marketing th\u00ec v\u00f4 v\u00e0n v\u00e0 t\u00f9y theo t\u1eebng th\u1eddi \u0111i\u1ec3m, c\u00f4ng ngh\u1ec7 m\u00e0 doanh nghi\u1ec7p s\u1ebd l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. V\u00e0 v\u00ec l\u00e0 c\u00f4ng c\u1ee5 th\u00ec c\u00f3 th\u1ec3 s\u1ebd hi\u1ec7u qu\u1ea3 m\u1ed9t th\u1eddi gian d\u1ea7n d\u1ea7n s\u1ebd b\u1ecb thay th\u1ebf b\u1edfi c\u00f4ng c\u1ee5 kh\u00e1c t\u1ed1t h\u01a1n. C\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng, k\u1ebft n\u1ed1i \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd thay \u0111\u1ed5i: t\u1eeb th\u01b0 gi\u1ea5y, \u0111i\u1ec7n tho\u1ea1i, website, th\u01b0 \u0111i\u1ec7n t\u1eed (email) v\u00e0 gi\u1edd l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media).<\/p>\n<p>V\u1ea5n \u0111\u1ec1 l\u00e0 khi n\u00e0o n\u00ean ch\u1ecdn chi\u1ebfn thu\u1eadt n\u00e0o, tr\u00ean k\u00eanh n\u00e0o, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0o,\u2026?<\/p>\n<p>Vi\u1ec7c tr\u1ea3 l\u1eddi cho b\u1ed1n c\u00e2u h\u1ecfi tr\u00ean s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng cho doanh nghi\u1ec7p v\u00e0 s\u1ebd cho doanh nghi\u1ec7p m\u1ed9t h\u01b0\u1edbng \u0111i r\u00f5 r\u00e0ng m\u1ecdi th\u1eddi \u0111i\u1ec3m.<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng t\u1edbi h\u01b0\u1edbng d\u1eabn tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi tr\u00ean cho c\u1ea3 nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o, ch\u1ee7 doanh nghi\u1ec7p v\u00e0 c\u1ea3 marketer m\u1ed9t c\u00e1ch chi ti\u1ebft c\u0169ng nh\u01b0 g\u1ee3i \u00fd m\u1ed9t s\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng, c\u00f4ng c\u1ee5 v\u00e0 k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn, giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h1>Doanh nghi\u1ec7p \u0111ang ti\u1ebfp c\u1eadn \u0111\u1ebfn ai?<\/h1>\n<p>L\u00e0 m\u1ed9t chuy\u00ean gia l\u00e0m \u0111\u1eb9p, b\u1ea1n \u0111\u00e3 \u0111\u00e3 bao gi\u1edd x\u00e1c \u0111\u1ecbnh r\u00f5 ai l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ch\u01b0a?<\/p>\n<p>Khi h\u1ecfi c\u00e2u h\u1ecfi n\u00e0y nh\u1eefng nh\u00e0 t\u01b0 v\u1ea5n marketing (marketing consultant) kh\u00f4ng mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi chung chung nh\u01b0: n\u1eef gi\u1edbi, \u0111\u1ed9 tu\u1ed5i t\u1eeb 25-36, l\u00e0m v\u0103n ph\u00f2ng, s\u1ed1ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, thu nh\u1eadp kh\u00e1 tr\u1edf l\u00ean.<\/p>\n<p>Th\u1ef1c ch\u1ea5t vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng \u0111\u01a1n gi\u1ea3n v\u1edbi v\u00e0i d\u00f2ng nh\u01b0 v\u1eady n\u1ebfu kh\u00f4ng th\u00ec v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u00ean l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u00e0ng tr\u0103m s\u1ea3n ph\u1ea9m.<\/p>\n<p>V\u00e0 ch\u00fang t\u00f4i \u2013 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing, nh\u00e0 t\u01b0 v\u1ea5n c\u00f2n e ng\u1ea1i r\u1eb1ng \u201cnh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u201d c\u1ee7a b\u1ea1n kia s\u1ebd t\u1ed1n c\u1ee7a b\u1ea1n nhi\u1ec1u ti\u1ec1n \u0111\u1ea7u t\u01b0 h\u01a1n, gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing khi c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u1ea1n truy\u1ec1n t\u1ea3i ch\u01b0a ch\u1eafc \u0111\u00fang v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u, \u0111\u00fang l\u00fac, \u0111\u00fang n\u01a1i.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-6619 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers.png\" alt=\"\" width=\"350\" height=\"144\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers.png 350w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-300x123.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-260x107.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/target-customers-150x62.png 150w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p><strong>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u00e0 l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c ai l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng b\u1ea1n ph\u1ee5c v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd t\u1ed1t nh\u1ea5t. <\/strong><\/p>\n<ul>\n<li>Doanh nghi\u1ec7p\/c\u00e1 nh\u00e2n s\u1ebd bi\u1ebft c\u00e1ch t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u cho m\u00ecnh \u0111\u1ec3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi n\u00e0y<\/li>\n<li>Doanh nghi\u1ec7p\/c\u00e1 nh\u00e2n s\u1ebd bi\u1ebft n\u01a1i \u0111\u1ec3 marketing, truy\u1ec1n th\u00f4ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u00e0nh vi, th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng ra sao.<\/li>\n<li>Doanh nghi\u1ec7p\/c\u00e1 nh\u00e2n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng h\u1ecd c\u00f3 mong mu\u1ed1n, nhu c\u1ea7u, k\u1ef3 v\u1ecdng v\u00e0 pain point nh\u01b0 th\u1ebf n\u00e0o. T\u1eeb \u0111\u00f3 l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng.<\/li>\n<\/ul>\n<p>Th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch marketing lu\u00f4n c\u00f3 h\u1ea1n c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 vi\u1ec7c ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1eady n\u00ean c\u1ea7n t\u1eadp trung nh\u1eefng ngu\u1ed3n l\u1ef1c \u0111\u00f3 v\u00e0o n\u01a1i n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p>Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3, n\u00ean t\u1eadp trung v\u00e0o nh\u00f3m n\u00e0o?<\/p>\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c b\u1ea1n s\u1ebd t\u1eadp trung v\u00e0o ai? B\u1ea1n bi\u1ebft ai s\u1ebd y\u00eau v\u00e0 k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n t\u1ed1t nh\u1ea5t?<\/p>\n<p>Xem chi ti\u1ebft t\u1ea1i <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-phan-tich-tiem-nang-thi-truong-va-xac-dinh-thi-truong-muc-tieu\/\">C\u00e1ch ph\u00e2n t\u00edch ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/strong><\/p>\n<h1><strong>Doanh nghi\u1ec7p \u0111ang cung c\u1ea5p gi\u1ea3i ph\u00e1p n\u00e0o cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/strong><\/h1>\n<p>\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e2u h\u1ecfi c\u00f3 v\u1ebb d\u1ec5 nh\u01b0ng c\u0169ng c\u00f3 nhi\u1ec1u s\u1ef1 b\u1ed1i r\u1ed1i khi tr\u1ea3 l\u1eddi. V\u00ec n\u1ebfu b\u1ea1n tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c th\u00ec c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang hi\u1ec3u kh\u00e1ch h\u00e0ng, hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec, b\u1ea1n \u0111em l\u1ea1i \u0111i\u1ec1u g\u00ec cho h\u1ecd t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n<p>C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u00f3 l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c <a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">Value Proposition &#8211; \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/a><\/p>\n<p><strong>\u201cValue proposition\u201d \u2013 t\u1ea1m d\u1ecbch \u201c\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb\u201d. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ed1i v\u1edbi m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n<p><strong>Value proposition<\/strong>\u00a0ch\u00ednh l\u00e0 l\u00fd do d\u1ec5 hi\u1ec3u t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb doanh nghi\u1ec7p c\u1ee5 th\u1ec3 \u0111\u00f3. M\u1ed9t Value proposition s\u1ebd gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng l\u00e0m th\u1ebf n\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, truy\u1ec1n \u0111\u1ea1t c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 v\u1ec1 l\u1ee3i \u00edch gia t\u0103ng \u0111i k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 n\u00eau l\u00fd do t\u1ea1i sao s\u1ea3n ph\u1ea9m \u0111\u00f3<span class=\"text_exposed_show\">\u00a0t\u1ed1t h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. Value proposition l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ed9t quan \u0111i\u1ec3m v\u00e0 l\u1eddi k\u00eau g\u1ecdi c\u00e1c tr\u00ecnh \u0111i\u1ec1u khi\u1ec3n ra quy\u1ebft \u0111\u1ecbnh m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<div class=\"text_exposed_show\">\n<p>Value proposition t\u1ed1t th\u1ec3 hi\u1ec7n nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng \u0111\u1ed1i th\u1ee7 n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, v\u00e0 c\u00e1ch d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u00e0 kh\u00f4ng c\u00f4ng ty n\u00e0o kh\u00e1c c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng.<strong>\u00a0<\/strong><\/p>\n<\/div>\n<p>Xem chi ti\u1ebft v\u1ec1 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">H\u01b0\u1edbng d\u1eabn v\u00e0 c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng Value Proposition\u00a0<\/a><\/strong><\/p>\n<h1><strong>Doanh nghi\u1ec7p\/c\u00e1 nh\u00e2n b\u1ea1n t\u1ef1 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n l\u00e0 ai \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?<br \/>\n<\/strong><\/h1>\n<p>N\u1ebfu t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m nh\u01b0 m\u1ed9t chuy\u00ean gia l\u00e0m \u0111\u1eb9p \u0111ang cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 nhanh ch\u00f3ng, r\u1ebb ti\u1ec1n v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 r\u00e0ng bu\u1ed9c n\u00e0o, kh\u00f4ng c\u00f3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng cho cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n c\u00f3 bi\u1ebft b\u1ea1n \u0111ang b\u00e1n g\u00ec kh\u00f4ng?<\/p>\n<p>B\u1ea1n \u0111ang b\u00e1n m\u1ed9t m\u1eb7t h\u00e0ng. V\u00e0 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a, ng\u01b0\u1eddi chi\u1ebfn th\u1eafng l\u00e0 ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 r\u1ebb nh\u1ea5t v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng ti\u00eau chu\u1ea9n. \u0110\u00f3 l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i ng\u01b0\u1ee3c l\u1ea1i so v\u1edbi nhu c\u1ea7u c\u0169ng nh\u01b0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft m\u1ed9t \u0111i\u1ec1u c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t?<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n.<\/p>\n<p>Tr\u1edb tr\u00eau thay, nh\u1eefng g\u00ec s\u1ebd gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong kinh doanh l\u00e0m \u0111\u1eb9p c\u1ee7a b\u1ea1n l\u00e0 gi\u00e1 tr\u1ecb b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p b\u00ean ngo\u00e0i cho nh\u1eefng ng\u01b0\u1eddi b\u00ean ngo\u00e0i c\u00e1c d\u1ecbch v\u1ee5 ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a b\u1ea1n. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e2u h\u1ecfi l\u1edbn nh\u1ea5t \u0111\u1ec3 t\u1ef1 h\u1ecfi m\u00ecnh l\u00e0:<\/p>\n<h1><strong>B\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh ai trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng?<\/strong><\/h1>\n<p>B\u00ean ngo\u00e0i c\u00e1c d\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9 vi\u1ec7n c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec v\u1ec1 b\u1ea1n? H\u1ecd th\u1eadm ch\u00ed c\u00f3 ngh\u0129 v\u1ec1 b\u1ea1n kh\u00f4ng?<\/p>\n<p>T\u00f4i bi\u1ebft nghe c\u00f3 v\u1ebb l\u1ea1, nh\u01b0ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o. Con ng\u01b0\u1eddi l\u00e0 sinh v\u1eadt x\u00e3 h\u1ed9i. T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u khao kh\u00e1t k\u1ebft n\u1ed1i. M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n c\u1ea3m nh\u1eadn m\u1ed9t m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a con ng\u01b0\u1eddi v\u1edbi m\u1ed9t ng\u01b0\u1eddi l\u00e0m t\u00f3c, m\u00f3ng,&#8230; V\u00e0 h\u1ecd kh\u00f4ng ch\u1ec9 mu\u1ed1n c\u1ea3m nh\u1eadn s\u1ef1 k\u1ebft n\u1ed1i \u0111\u00f3 khi h\u1ecd \u1edf trong ti\u1ec7m ho\u1eb7c studio c\u1ee7a b\u1ea1n &#8211; h\u1ecd mu\u1ed1n \u1edf m\u1ecdi l\u00fac m\u1ecdi n\u01a1i.<\/p>\n<p>V\u00ec v\u1eady, ch\u1ec9 c\u1ea7n d\u00e0nh m\u1ed9t ph\u00fat ngay b\u00e2y gi\u1edd, v\u00e0 suy ngh\u0129 v\u1ec1 ng\u01b0\u1eddi \u0111\u00f3 l\u00e0 ai. B\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? Nh\u1eefng lo\u1ea1i l\u00e3nh \u0111\u1ea1o, chuy\u00ean m\u00f4n, ho\u1eb7c c\u1ea3m h\u1ee9ng b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p? Hay trong marketing c\u00f3 nh\u1eafc \u0111\u1ebfn m\u1ed9t c\u1ee5m t\u1eeb &#8220;\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u&#8221;.<\/p>\n<p>\u0110\u1eebng lo l\u1eafng khi c\u1ea3m th\u1ea5y \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u1eeb qu\u00e1 to t\u00e1t &#8211; ch\u1ec9 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p l\u1edbn, t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u v\u00e0 kh\u00f4ng d\u00e0nh cho doanh\u00a0 nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs),startup nh\u01b0 b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/t\u1ea3i-xu\u1ed1ng.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-6888 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/t\u1ea3i-xu\u1ed1ng.jpg\" alt=\"\" width=\"800\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/a><\/p>\n<h2><strong>\u0110\u1ecbnh v\u1ee5 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 v\u1ecb tr\u00ed kh\u00e1i ni\u1ec7m b\u1ea1n mu\u1ed1n s\u1edf h\u1eefu trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau &#8211; nh\u1eefng l\u1ee3i \u00edch b\u1ea1n mu\u1ed1n h\u1ecd ngh\u0129 \u0111\u1ebfn khi h\u1ecd ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (c\u00e1 nh\u00e2n\/doanh nghi\u1ec7p) c\u1ee7a b\u1ea1n. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd t\u1ed1i \u0111a h\u00f3a s\u1ef1 li\u00ean quan c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00ednh kh\u00e1c bi\u1ec7t c\u1ea1nh tranh, trong vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>C\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<ul>\n<li><strong>B\u1ed1i c\u1ea3nh: \u00a0<\/strong>b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, th\u1ecb tr\u01b0\u1eddng ra sao?<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh (c\u00e1c) th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau: <\/strong>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho ai (t\u1ee9c l\u00e0 trung t\u00e2m kh\u00e1ch h\u00e0ng nh\u1eafm m\u1ee5c ti\u00eau.)<\/li>\n<li><strong>Tuy\u00ean b\u1ed1 v\u1ec1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh:\u00a0<\/strong> th\u01b0\u01a1ng hi\u1ec7u n\u00ean mang l\u1ea1i l\u1ee3i \u00edch g\u00ec v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch g\u00ec? C\u00f3 th\u1ec3 l\u00e0 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP<\/a><\/strong> cho s\u1ea3n ph\u1ea9m, m\u1ed9t gi\u1ea3i ph\u00e1p xu\u1ea5t ph\u00e1t t\u1eeb <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insights-la-gi\/\">insight kh\u00e1ch h\u00e0ng<\/a><\/strong>.<\/li>\n<li><strong>L\u00fd do \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng: <\/strong>N\u00ean \u0111\u01b0a ra nh\u1eefng b\u1eb1ng ch\u1ee9ng n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng? V\u00ed d\u1ee5 nh\u01b0 b\u1eb1ng ch\u1ee9ng nh\u1eadn chuy\u00ean m\u00f4n, kinh nghi\u1ec7m, feedback t\u1eeb kh\u00e1ch h\u00e0ng,&#8230;<\/li>\n<\/ul>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<div>C\u00e1c m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m s\u1ef1 ph\u00f9 h\u1ee3p, kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9 tin c\u1eady \/ \u0111\u1ea1t \u0111\u01b0\u1ee3c, nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf \u0111\u00e2y:<\/div>\n<div>\n<ul>\n<li><strong>S\u1ef1 li\u00ean quan<\/strong>\u00a0l\u00e0 \u01b0u ti\u00ean s\u1ed1 1.\u00a0Kh\u00e1ch h\u00e0ng ph\u1ea3i t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn.\u00a0N\u1ebfu kh\u00f4ng kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u, b\u1ea5t k\u1ec3 n\u00f3 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t hay \u0111\u00e1ng tin nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<li><strong>S\u1ef1 kh\u00e1c bi\u1ec7t<\/strong>\u00a0l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a th\u00e0nh c\u00f4ng \u0111\u1ecbnh v\u1ecb.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0 duy nh\u1ea5t so v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ea1nh tranh.<\/li>\n<li><strong>\u0110\u00e1ng tin c\u1eady v\u00e0 minh b\u1ea1ch<\/strong> l\u00e0 y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft cu\u1ed1i c\u00f9ng. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady, kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb b\u1ecf l\u1ea1i v\u1edbi m\u1ed9t l\u1eddi h\u1ee9a s\u00e1o r\u1ed7ng.<\/li>\n<\/ul>\n<p>\u0110i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng khi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 th\u1ef1c hi\u1ec7n tr\u00ean c\u1ea3 ba m\u1ee5c ti\u00eau \u0111\u1ecbnh v\u1ecb c\u00f9ng m\u1ed9t l\u00fac.\u00a0\u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 li\u00ean quan cao m\u1eb7c d\u00f9 kh\u00f4ng kh\u00e1c bi\u1ec7t c\u00f3 nguy c\u01a1 b\u1ecb h\u00e0ng h\u00f3a h\u00f3a.\u00a0T\u01b0\u01a1ng t\u1ef1, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t cao, m\u1eb7c d\u00f9 kh\u00f4ng \u0111\u1eb7c bi\u1ec7t c\u00f3 li\u00ean quan, tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p th\u00edch h\u1ee3p.<\/p>\n<\/div>\n<h1>N\u1eafm b\u1eaft \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h1>\n<p>Nh\u00ecn chung, \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i khuy\u00ean h\u00e3y thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ed3 s\u01a1 (customer persona) v\u1ec1 h\u1ecd, th\u00f4ng qua \u0111\u00f3 hi\u1ec3u h\u1ecd v\u00e0 hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ch\u1ee9a \u0111\u1ef1ng c\u1ea3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing s\u00e2u s\u1eafc ch\u1ea1m v\u00e0o tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m thuy\u1ebft ph\u1ee5c v\u00e0 chinh ph\u1ee5c h\u1ecd.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1\u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">Customer persona<\/a><\/strong>\u00a0\u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ef1 d\u1ee5ng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9943 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg\" data-sizes=\"(max-width: 1490px) 100vw, 1490px\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg 1490w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-300x206.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-1024x703.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-768x527.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-213x146.jpg 213w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-109x75.jpg 109w\" alt=\"\" width=\"800\" height=\"549\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/549;\" \/><\/a><\/p>\n<p>Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c th\u1ea5u hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. Th\u1ebf nh\u01b0ng \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u1ea1i l\u00e0 vi\u1ec7c m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n.<\/p>\n<p>Nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 l\u00fd do h\u00e0ng \u0111\u1ea7u m\u00e0 ch\u00fang t\u00f4i hay \u0111\u01b0\u1ee3c h\u1ecd chia s\u1ebb li\u00ean quan \u0111\u1ebfn\u00a0<strong>ng\u00e2n s\u00e1ch \u00edt v\u00e0 kh\u00f4ng \u0111\u1ee7 nh\u00e2n l\u1ef1c (v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0\/ho\u1eb7c chuy\u00ean m\u00f4n) \u0111\u1ec3\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-tim-hieu-khach-hang-danh-cho-doanh-nghiep-vua-va-nho\/\">ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/a><\/strong>. \u0110\u1ed3ng th\u1eddi, nhi\u1ec1u trong s\u1ed1 h\u1ecd c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, kh\u00f4ng bi\u1ebft x\u00e1c \u0111\u1ecbnh qui m\u00f4 m\u1eabu nghi\u00ean c\u1ee9u, lo l\u1eafng g\u00e2y l\u00e3ng ph\u00ed v\u00e0 e ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing\u2026 T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0m cho h\u1ecd kh\u00f4ng t\u1ef1 tin v\u00e0 kh\u00f3 t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu thu\u00ea ngo\u00e0i. th\u00ec chi ph\u00ed chi cho c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn l\u1ea1i t\u01b0\u01a1ng \u0111\u1ed1i cao, v\u01b0\u1ee3t qua kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, ch\u1ee7 y\u1ebfu l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c c\u00e1c startups.<\/p>\n<div id=\"attachment_10060\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10060\" class=\"wp-image-10060 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"700\" height=\"394\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg 960w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-133x75.jpg 133w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/394;\" \/><\/a><p id=\"caption-attachment-10060\" class=\"wp-caption-text\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 insight kh\u00e1ch h\u00e0ng t\u1eeb 20.000.000vnd<\/p><\/div>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng &#8211; H\u01b0\u1edbng d\u1eabn chi ti\u1ebft<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec danh ti\u1ebfng v\u00e0 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111ang tri\u1ec3n khai c\u00e1c [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[647],"class_list":["post-11132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11132"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11132\/revisions"}],"predecessor-version":[{"id":11154,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11132\/revisions\/11154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11137"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}