{"id":11107,"date":"2020-05-12T15:55:32","date_gmt":"2020-05-12T08:55:32","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11107"},"modified":"2023-12-28T16:35:43","modified_gmt":"2023-12-28T09:35:43","slug":"phuong-phap-chuyen-gia","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phuong-phap-chuyen-gia\/","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia &#8211; Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u ti\u1ebft ki\u1ec7m chi ph\u00ed?"},"content":{"rendered":"<p>Trong qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a> c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Trong \u0111\u00f3, <strong>ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u01b0ng l\u1ea1i m\u1ea5t \u00edt th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1ea5t.<br \/>\nV\u00ec v\u1eady, ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u00e0 nghi\u00ean c\u1ee9u n\u1eafm b\u1eaft s\u01a1 l\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m ban \u0111\u1ea7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng h\u01a1n tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u.<\/p>\n<h2>Ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia l\u00e0 g\u00ec?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10885\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group.jpg\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia l\u00e0 g\u00ec\" width=\"768\" height=\"512\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group-113x75.jpg 113w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><strong>Ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia<\/strong> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp \u00fd ki\u1ebfn c\u1ee7a chuy\u00ean gia trong vi\u1ec7c nh\u1eadn \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m, s\u1ef1 ki\u1ec7n hay m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c ti\u1ec5n.<br \/>\nPh\u01b0\u01a1ng ph\u00e1p n\u00e0y thu th\u1eadp c\u00e1c \u00fd ki\u1ebfn kh\u00e1c nhau c\u1ee7a c\u00e1c chuy\u00ean gia, ki\u1ec3m tra l\u1eabn nhau \u0111\u1ec3 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn kh\u00e1ch quan h\u01a1n v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1.<br \/>\nTrong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c thu th\u1eadp th\u00f4ng tin b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft chi ti\u1ebft h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c hay s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n<h2>Nh\u1eefng y\u00eau c\u1ea7u v\u1edbi ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia<\/h2>\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1 hi\u1ec7u qu\u1ea3 m\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, c\u1ea7n m\u1ed9t s\u1ed1 y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu sau:<\/p>\n<ul>\n<li>C\u00f3 <strong>m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong>, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft khi thu th\u1eadp<\/li>\n<li><strong>Ch\u1ecdn \u0111\u00fang <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia-tu-van\/\">chuy\u00ean gia t\u01b0 v\u1ea5n<\/a><\/strong>\u00a0trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u. Chuy\u00ean gia c\u1ea7n ph\u1ea3i c\u00f3 hi\u1ec3u bi\u1ebft th\u1ef1c s\u1ef1 v\u1ec1 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft ph\u1ee5c v\u1ee5 cho nghi\u00ean c\u1ee9u.<\/li>\n<li>C\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng <strong>ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/strong> cho c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 kh\u00e1c nhau.<\/li>\n<li>H\u1ea1n ch\u1ebf \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c chuy\u00ean gia v\u1edbi nhau v\u1ec1 m\u1eb7t <strong>quan \u0111i\u1ec3m<\/strong>.<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; T\u00ecm hi\u1ec3u th\u00eam v\u1ec1: <a title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p \u2013 L\u1ee3i \u00edch \u2013 C\u00e1ch l\u00e0m \u2013 D\u1ecbch v\u1ee5\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p \u2013 L\u1ee3i \u00edch \u2013 C\u00e1ch l\u00e0m \u2013 D\u1ecbch v\u1ee5<\/a><\/p>\n<h2>C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10881 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom.jpg\" alt=\"H\u00ecnh minh h\u1ecda ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia\" width=\"630\" height=\"350\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom.jpg 630w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-300x167.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-260x144.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/phong-van-nhom-135x75.jpg 135w\" data-sizes=\"(max-width: 630px) 100vw, 630px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 630px; --smush-placeholder-aspect-ratio: 630\/350;\" \/><\/p>\n<p>Ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n sau c\u00f9ng ho\u1eb7c khi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3. C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<h3>L\u1eadp nh\u00f3m chuy\u00ean gia<\/h3>\n<p>Mu\u1ed1n th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia, ch\u1eafc ch\u1eafn c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t nh\u00f3m chuy\u00ean gia \u0111\u00e1ng tin c\u1eady:<\/p>\n<ul>\n<li>Tr\u00ecnh \u0111\u1ed9 cao, kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c c\u1ea7n nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1.<\/li>\n<li>Am hi\u1ec3u s\u1ef1 thay \u0111\u1ed5i c\u1ee7a v\u1ea5n \u0111\u1ec1 theo th\u1eddi gian, s\u1ef1 bi\u1ebfn \u0111\u1ed9ng trong th\u1ef1c ti\u1ec5n<\/li>\n<li>C\u00f3 n\u0103ng l\u1ef1c ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed5ng h\u1ee3p<\/li>\n<\/ul>\n<h3>T\u1ed5 ch\u1ee9c l\u1ea5y \u00fd ki\u1ebfn<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10883 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/uu-diem-cua-phong-van-nhom.jpg\" alt=\"L\u1ea5y \u00fd ki\u1ebfn chuy\u00ean gia\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/uu-diem-cua-phong-van-nhom.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/uu-diem-cua-phong-van-nhom-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/uu-diem-cua-phong-van-nhom-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/uu-diem-cua-phong-van-nhom-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/uu-diem-cua-phong-van-nhom-113x75.jpg 113w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/p>\n<p>Khi \u0111\u00e3 t\u1eadp h\u1ee3p \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m chuy\u00ean gia ph\u00f9 h\u1ee3p, qu\u00e1 tr\u00ecnh ti\u1ebfp theo c\u1ea7n th\u1ef1c hi\u1ec7n l\u00e0 t\u1ed5 ch\u1ee9c l\u1ea5y \u00fd ki\u1ebfn chuy\u00ean gia. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng c\u0169ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng kh\u00f3 kh\u0103n nh\u1ea5t.<br \/>\n\u0110\u1ec3 c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft, c\u1ea7n ph\u1ea3i:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u00f4ng tin c\u1ea7n thu th\u1eadp<\/li>\n<li>C\u00f3 ng\u01b0\u1eddi d\u1eabn d\u1eaft cu\u1ed9c th\u1ea3o lu\u1eadn, ph\u1ecfng v\u1ea5n, l\u1ea5y \u00fd ki\u1ebfn c\u00f3 k\u1ef9 n\u0103ng<\/li>\n<\/ul>\n<p>Vi\u1ec7c t\u1ed5 ch\u1ee9c l\u1ea5y \u00fd ki\u1ebfn c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n qua nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau:<\/p>\n<ul>\n<li>Ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n: c\u00f3 th\u1ec3 ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp ho\u1eb7c qua \u0111i\u1ec7n tho\u1ea1i v\u1edbi t\u1eebng chuy\u00ean gia.<\/li>\n<li>Ph\u01b0\u01a1ng ph\u00e1p h\u1ed9i th\u1ea3o: cho ph\u00e9p chuy\u00ean gia t\u1ee5 h\u1ee3p, t\u1ef1 do tr\u00ecnh b\u00e0y quan \u0111i\u1ec3m.<\/li>\n<li>Ph\u01b0\u01a1ng ph\u00e1p Delphi: \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh, c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Hy L\u1ea1p, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 50 c\u1ee7a th\u1ebf k\u1ef7 XX b\u1edfi c\u00f4ng ty Rand. V\u1edbi nh\u1eefng doanh nghi\u1ec7p, Delphi l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u v\u00e0 d\u1ef1 b\u00e1o nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi. B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c g\u1eedi b\u1ea3ng c\u00e2u h\u1ecfi cho c\u00e1c chuy\u00ean gia. Sau khi nh\u1ea1\u0302n \u0111u\u031b\u01a1\u0323c tra\u0309 l\u01a1\u0300i, se\u0303 t\u1ea1\u0302p trung ca\u0301c y\u0301 ki\u00ea\u0301n va\u0300 g\u01b0\u0309i la\u0323i ca\u0301c chuye\u0302n gia v\u01a1\u0301i l\u01a1\u0300i \u0111\u00ea\u0300 nghi\u0323 ho\u0323 xem xe\u0301t va\u0300 \u0111i\u00ea\u0300u chi\u0309nh la\u0323i y\u0301 ki\u00ea\u0301n cu\u0309a mi\u0300nh. Sau nhi\u00ea\u0300u l\u00e2\u0300n trao \u0111\u00f4\u0309i, y\u0301 ki\u00ea\u0301n ca\u0301c chuye\u0302n gia d\u00e2\u0300n d\u00e2\u0300n th\u00f4\u0301ng nh\u00e2\u0301t. Do s\u01b0\u0309 du\u0323ng tri\u0300nh t\u01b0\u0323 pha\u0302n ta\u0301n \u2014 t\u1ea1\u0302p trung \u2014 pha\u0302n ta\u0301n, tranh thu\u0309 y\u0301 ki\u00ea\u0301n theo hi\u0300nh th\u01b0\u0301c n\u1ea1\u0306c danh, k\u00ea\u0301t lu\u1ea1\u0302n thu \u0111u\u031b\u01a1\u0323c \u0111a\u0301ng tin c\u1ea1\u0302y.<\/li>\n<li>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c: Ph\u01b0\u01a1ng ph\u00e1p c\u00e2n n\u00e3o, Ph\u01b0\u01a1ng ph\u00e1p Coturn<\/li>\n<\/ul>\n<p>Ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ho\u1eb7c \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1. N\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1ec1 h\u00e0nh vi hay nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thay v\u00e0o \u0111\u00f3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung v\u1edbi m\u1eabu l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng thay v\u00ec c\u00e1c chuy\u00ean gia.<\/p>\n<p>Tham kh\u1ea3o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin ph\u1ee5c v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00e1c:<\/p>\n<ul>\n<li><a title=\"Ph\u1ecfng v\u1ea5n nh\u00f3m \u2013 Focus group Interview l\u00e0 g\u00ec? C\u00e1ch l\u00e0m th\u1ebf n\u00e0o?\" href=\"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u1ecfng v\u1ea5n nh\u00f3m &#8211; focus group<\/a><\/li>\n<li><a title=\"Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t trong marketing\" href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-quan-sat-trong-nghien-cuu-thi-truong-thuc-hien-nhu-the-nao\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t<\/a><\/li>\n<li><a title=\"Emphatic \u2013 Nghi\u00ean c\u1ee9u x\u00e2m nh\u1eadp\" href=\"https:\/\/dtmconsulting.vn\/en\/emphatic-research-nghien-cuu-xam-nhap\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nghi\u00ean c\u1ee9u x\u00e2m nh\u1eadp &#8211; Emphatic Research<\/a><\/li>\n<li><a title=\"M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-khao-sat\/\" target=\"_blank\" rel=\"noopener\">Kh\u1ea3o s\u00e1t<\/a><\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-hanh-vi-tim-kiem-cua-nguoi-dung-tren-internet\/\">Nghi\u00ean c\u1ee9u quan s\u00e1t tr\u00ean internet<\/a><\/li>\n<\/ul>\n<p>N\u1ebfu nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang mu\u1ed1n <strong>ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u,<\/strong>\u2026 H\u00e3y tham kh\u1ea3o d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a DTM Consulting \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing t\u1ed1t nh\u1ea5t.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">NH\u1eacN T\u01af V\u1ea4N, NGHI\u00caN C\u1ee8U V\u00c0 PH\u00c1T TRI\u1ec2N S\u1ea2N PH\u1ea8M M\u1edaI<\/a><\/strong><\/p>\n<p>Ngo\u00e0i ra, trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p b\u1ea1n c\u00f3 s\u1eb5n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 marketing v\u00e0 mu\u1ed1n t\u1ef1 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng nh\u1eb1m t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p, DTM Consulting hi\u1ec7n \u0111ang cung c\u1ea5p g\u00f3i d\u1ecbch v\u1ee5 <a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-nghien-cuu-thi-truong\/\"><strong>T\u01af V\u1ea4N, H\u01af\u1edaNG D\u1eaaN TRI\u1ec2N KHAI NGHI\u00caN C\u1ee8U TH\u1eca TR\u01af\u1edcNG<\/strong><\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15321 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-300x169.png\" alt=\"T\u01af V\u1ea4N v\u00e0 H\u01af\u1edaNG D\u1eaaN, TRI\u1ec2N KHAI nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1536x864.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-133x75.png 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1200x675.png 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang.png 1920w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Trong \u0111\u00f3, ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u01b0ng l\u1ea1i m\u1ea5t \u00edt th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1ea5t. V\u00ec v\u1eady, ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia c\u00f3 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[655,651],"class_list":["post-11107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-skill","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11107"}],"version-history":[{"count":14,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11107\/revisions"}],"predecessor-version":[{"id":16864,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11107\/revisions\/16864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11138"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}