{"id":11090,"date":"2020-05-08T17:00:10","date_gmt":"2020-05-08T10:00:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11090"},"modified":"2023-12-04T13:50:51","modified_gmt":"2023-12-04T06:50:51","slug":"theo-duoi-performance-marketing-nen-bat-dau-tu-dau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/theo-duoi-performance-marketing-nen-bat-dau-tu-dau\/","title":{"rendered":"Theo \u0111u\u1ed5i Performance Marketing n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?"},"content":{"rendered":"<p>C\u00e1c ch\u1ec9 s\u1ed1, KPIs sau \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c digital marketer:<\/p>\n<ul>\n<li>Website Traffic<\/li>\n<li>Repeat Visits<\/li>\n<li>Engagement<\/li>\n<li>Lead<\/li>\n<li>&#8230;.<\/li>\n<\/ul>\n<p>V\u00e0 b\u00e0i to\u00e1n c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y lu\u00f4n l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 sao cho chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i thu v\u1ec1 l\u00e0 th\u1ea5p nh\u1ea5t, ngh\u0129a l\u00e0 m\u1ed9t \u0111\u1ed3ng b\u1ecf ra th\u00ec marketer s\u1ebd \u0111em v\u1ec1 \u0111\u01b0\u1ee3c c\u00e1i g\u00ec? \u0110em v\u1ec1 \u0111\u01b0\u1ee3c bao nhi\u00eau?<\/p>\n<h2>Performance Marketing l\u00e0 g\u00ec?<\/h2>\n<p>Vi\u1ec7c c\u00e1c doanh nghi\u1ec7p, marketer quy \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn cho \u0111\u1ebfn vi\u1ec7c h\u1ecd mua h\u00e0ng v\u00e0 t\u1eadp trung marketing v\u00e0 t\u1ed1i \u01b0u c\u00e1c h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Performance Marketing.<\/p>\n<p><strong>V\u00e0 t\u00f9y v\u00e0o t\u1eebng m\u1ee5c ti\u00eau, c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 marketer, doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng, hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch <a href=\"https:\/\/dtmconsulting.vn\/en\/tag\/digital-marketing\/\">digital marketing<\/a>.<\/strong><\/p>\n<p>Nh\u1edd c\u00f3 internet, digital marketing v\u00e0 performance marketing \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0nh quan t\u00e2m v\u00e0 mua s\u1ea3n ph\u1ea9m. Ng\u00e0y nay, c\u00e1c chi\u1ebfn d\u1ecbch performance marketing cung c\u1ea5p cho marketer kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng m\u1ecdi th\u1ee9\u00a0t\u1eeb ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong m\u1ed9t qu\u1ea3ng c\u00e1o hay chi\u1ebfn d\u1ecbch.<\/p>\n<p>Th\u1eddi \u0111\u1ea1i m\u1edbi c\u1ee7a marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y \u0111\u00e3 mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00e1 insight kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 hi\u1ec7u su\u1ea5t marketing, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap marketer c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh theo chi ph\u00ed t\u1ed1t nh\u1ea5t cho m\u1ed7i l\u1ea7n mua.<\/p>\n<p>Khi qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean minh b\u1ea1ch h\u01a1n, t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh sao cho t\u1ed1i \u01b0u thay cho advertiser th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 v\u1ebb nh\u01b0 \u0111ang t\u00ecm ki\u1ebfm hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 hi\u1ec7u qu\u1ea3 ROI. Performance marketing \u0111\u01b0\u1ee3c sinh ra t\u1eeb nhu c\u1ea7u gi\u1ea3m chi ph\u00ed cho m\u1ed7i l\u1ea7n mua v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ROI.<\/p>\n<p>V\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch performance marketing, nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh, thay v\u00ec hi\u1ec3n th\u1ecb ho\u1eb7c nh\u1ea5p chu\u1ed9t.<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\">Top 6 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing cho doanh nghi\u1ec7p Vi\u1ec7t Nam<\/a> &#8211; DTM Consulting<\/strong><\/p>\n<h2>L\u1ee3i \u00edch c\u1ee7a <strong>performance marketing<\/strong><\/h2>\n<p>C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t kh\u00f3 m\u00e0 c\u00f3 th\u1ec3 so s\u00e1nh v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u c\u1ea3 v\u1ec1 ngu\u1ed3n l\u1ef1c cho \u0111\u1ebfn chi ph\u00ed marketing b\u1ecf ra. B\u1edfi khi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn c\u00f3 th\u1ec3 chi h\u00e0ng tri\u1ec7u \u0111\u00f4 cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00ec c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ea7n v\u1eeba tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng c\u0169ng c\u1ea7n \u0111i k\u00e8m v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n \u0111em lo\u1ea1i doanh thu \u0111\u1ec3 duy tr\u00ec ngu\u1ed3n v\u1ed1n. Hi\u1ec3n nhi\u00ean kh\u00f4ng c\u00f3 m\u00e1y m\u00f3c n\u00e0o c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c KPIs, c\u00e1c metrics \u0111o l\u01b0\u1eddng cho c\u00f4ng ty b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch sao cho ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p th\u00ec c\u00e1c marketer, advertiser c\u00f3 th\u1ec3.<\/p>\n<p>C\u00e1c marketer theo \u0111u\u1ed5i performance marketing ph\u1ea3i bi\u1ebft c\u00e1ch c\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i trong ph\u1ec5u mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 ki\u1ec3m so\u00e1t sao cho m\u1ee9c gi\u00e1 cho m\u1ed7i \u0111i\u1ec3m chuy\u1ec3n \u0111\u00f3 sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n<p>C\u00f3 nhi\u1ec1u l\u1ee3i \u00edch khi ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch performance marketing, bao g\u1ed3m:<\/p>\n<ul>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/lua-chon-cac-chi-so-do-luong-hieu-suat-kpis\/\">Hi\u1ec7u su\u1ea5t<\/a> d\u1ec5 theo d\u00f5i: chi ti\u00eau bao nhi\u00eau, \u0111em v\u1ec1 bao nhi\u00eau, \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c bao nhi\u00eau ph\u1ea7n tr\u0103m v\u00e0 t\u1ea1i \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i n\u00e0o c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh,&#8230;<\/li>\n<li>Nguy c\u01a1 r\u1ee7i ro th\u1ea5p: do c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean n\u00ean ngay khi ph\u00e1t hi\u1ec7n c\u00f3 s\u1ef1 thay \u0111\u1ed5i kh\u00f4ng nh\u01b0 k\u1ebf ho\u1ea1ch ho\u1eb7c m\u1ee9c chi ph\u00ed chi tr\u1ea3 cao b\u1ea5t th\u01b0\u1eddng th\u00ec marketer c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 v\u1ea5n \u0111\u1ec1 t\u1ea1i \u0111\u00e2u t\u1eeb, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng ph\u00f9 h\u1ee3p. C\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng n\u00e0y th\u00f4ng th\u01b0\u1eddng l\u00e0 vi\u1ec7c ng\u01b0ng h\u1eb3n chi\u1ebfn d\u1ecbch, thay \u0111\u1ed5i content, m\u1ee9c ng\u00e2n s\u00e1ch,&#8230;.<\/li>\n<li>T\u1eadp trung v\u00e0o <a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-roi-trong-marketing\/\">ROI (revenue on investment)<\/a><\/li>\n<\/ul>\n<p>L\u1ee3i \u00edch ch\u00ednh cho performance marketing l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Nh\u1edd c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ti\u00ean ti\u1ebfn, t\u1ea5t c\u1ea3 c\u00e1c s\u1ed1 li\u1ec7u chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 tr\u00edch xu\u1ea5t s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o,&#8230;<\/p>\n<p>Ngo\u00e0i vi\u1ec7c theo d\u00f5i t\u1ed1t h\u01a1n, performance marketing t\u1eadp trung v\u00e0o ROI, c\u00f3 ngh\u0129a l\u00e0 \u00edt r\u1ee7i ro h\u01a1n cho nh\u00e0 qu\u1ea3ng c\u00e1o.\u00a0V\u1edbi \u00edt r\u1ee7i ro h\u01a1n, th\u1eddi gian ra m\u1eaft nhanh h\u01a1n l\u00e0 c\u00f3 th\u1ec3.\u00a0Kh\u00f4ng \u0111\u1ea9y m\u1ea1nh \u0111\u1ec3 ph\u00ea duy\u1ec7t.<\/p>\n<h2><strong>Performance Marketing kh\u00e1c g\u00ec v\u1edbi marketing truy\u1ec1n th\u1ed1ng?<\/strong><\/h2>\n<p>Trong h\u1ea7u h\u1ebft c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, doanh nghi\u1ec7p v\u00e0 marketer chi tr\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng m\u00e0 kh\u00f3 b\u1ea3o \u0111\u1ea3m \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i ho\u1eb7c kh\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng khi tri\u1ec3n khai qu\u1ea3ng c\u00e1o \u0111\u00f3 l\u00e0 g\u00ec? (t\u01b0\u01a1ng t\u00e1c, lead hay \u0111\u01a1n h\u00e0ng,&#8230;)<\/p>\n<p>V\u00e0 v\u1edbi performance marketing, doanh nghi\u1ec7p ho\u1eb7c marketer ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n cho nh\u1eefng k\u1ebft qu\u1ea3 \u0111em l\u1ea1i t\u1eeb cam k\u1ebft, m\u1ee5c ti\u00eau ban \u0111\u1ea7u.<\/p>\n<h3><strong>\u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng<\/strong><\/h3>\n<p>Vi\u1ec7c ROI c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 tri\u1ec3n khai marketing hay digital marketing hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng. C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t, bao g\u1ed3m c\u1ea3 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i ROI th\u01b0\u1eddng xuy\u00ean c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u sau m\u1ed7i l\u1ea7n tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch. Kh\u00f4ng th\u1ec3 t\u1ed1i \u01b0u h\u00f3a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o m\u00e0 kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p><strong>Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-mix-4ps-4cs-hay-3es\/\">Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix \u2013 4Ps, 4Cs hay 3Es | Khi marketing kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 4P<\/a><\/strong><\/p>\n<h2><strong>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a performance marketing<\/strong><\/h2>\n<p>Performance marketing \u0111\u00e3 ph\u00e1t tri\u1ec3n theo th\u1eddi gian nh\u1edd c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Xu h\u01b0\u1edbng digital marketing l\u00e0 vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00fang n\u01a1i, \u0111\u00fang l\u00fac.<\/p>\n<h3><strong>B\u1eaft \u0111\u1ea7u l\u00e0m performance t\u1eeb \u0111\u00e2u?<\/strong><\/h3>\n<p>Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. B\u1ea1n c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau \u0111\u1ec3 bi\u1ebft m\u00ecnh s\u1ebd v\u00e0 \u0111ang \u0111i \u0111\u1ebfn \u0111\u00e2u \u0111\u1ec3 \u0111\u1ebfn \u0111\u00edch \u0111\u00f3. Cho d\u00f9 c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\n<p>Ng\u00e0y nay, nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3 ho\u1eb7c y\u00eau c\u1ea7u marketer thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi t\u1ea1o qu\u1ea3ng c\u00e1o ho\u1eb7c thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh n\u01a1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 h\u00e0nh vi, ng\u00e2n s\u00e1ch ch\u1ec9 tr\u1ea3 v\u00e0 c\u00f3 k\u00e8m c\u1ea3 k\u1ebft qu\u1ea3 d\u1ef1 ki\u1ebfn,..<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\">C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Marketing theo SMART v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda<\/a><\/strong><\/p>\n<p>Khi b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u00f3.<\/p>\n<h3><strong>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing tr\u01b0\u1edbc khi tri\u1ec3n khai<\/strong><\/h3>\n<p>Chi\u1ebfn d\u1ecbch marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u1ea3i d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p, marketer mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n<p>V\u00ed d\u1ee5:M\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ea5t kh\u00e1c v\u1edbi chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, h\u00e3y b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u c\u00e1c c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c k\u00eanh v\u00e0 k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p. C\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 chi\u1ebfn d\u1ecbch marketing \u0111\u00f3 l\u00e0 Paid Search, Social media marketing,&#8230; C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 r\u00e0 so\u00e1t l\u1ea1i ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m l\u00e0 chuy\u00ean m\u00f4n, n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1, ng\u00e2n s\u00e1ch,&#8230;<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-lap-ke-hoach-marketing-va-goi-y-ke-hoach-marketing-mau\/\">C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing v\u00e0 g\u1ee3i \u00fd k\u1ebf ho\u1ea1ch marketing m\u1eabu<\/a><\/strong><\/p>\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, ti\u1ebfn t\u1edbi th\u00e0nh c\u00f4ng th\u00ec hi\u1ec3n nhi\u00ean n\u0103ng l\u1ef1c, ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 ph\u1ea3i v\u1eefng ch\u1eafc kh\u00f4ng b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o b\u00ean ngo\u00e0i. Ngu\u1ed3n l\u1ef1c quan tr\u1ecdng nh\u1ea5t, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3 so\u00e1t \u0111\u00f3 ch\u00ednh l\u00e0 con ng\u01b0\u1eddi, chuy\u00ean m\u00f4n, n\u0103ng l\u1ef1c, th\u00e1i \u0111\u1ed9,&#8230;\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9i ng\u0169, b\u1ed9 ph\u1eadn c\u00f3 n\u0103ng l\u1ef1c m\u1ea1nh c\u1ea7n:<\/p>\n<ul>\n<li>\u0110\u00e1nh gi\u00e1 l\u1ea1i vai tr\u00f2, nhi\u1ec7m v\u1ee5 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n \u1ee9ng v\u1edbi m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng b\u1ed9 ph\u1eadn \u0111\u00f3<\/li>\n<li>\u0110\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c \u0111\u1ed9i ng\u0169 hi\u1ec7n c\u00f3<\/li>\n<li>Ph\u00e1t tri\u1ec3n nh\u00f3m b\u1eb1ng c\u00e1ch ho\u00e0n thi\u1ec7n nh\u1eefng ph\u1ea7n c\u00f2n y\u1ebfu k\u00e9m, thi\u1ebfu c\u1ee7a \u0111\u1ed9i ng\u0169<\/li>\n<\/ul>\n<p>\u0110o l\u01b0\u1eddng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd.\u00a0\u0110\u00e1nh gi\u00e1 nh\u00f3m c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u v\u00e0 l\u00e0m vi\u1ec7c theo h\u01b0\u1edbng c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/p>\n<p>V\u1edbi m\u1ed9t \u0111\u1ed9i ng\u0169 m\u1ea1nh m\u1ebd v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ed1t, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng c\u00e1c chi\u1ebfn d\u1ecbch performance marketing c\u1ee7a m\u00ecnh.<\/p>\n<p>Ngo\u00e0i ra n\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y ch\u01b0a t\u1ef1 tin ho\u1eb7c ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u khi mu\u1ed1n tham gia v\u00e0o performance marketing ho\u1eb7c nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o mu\u1ed1n ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty:<\/p>\n<p><strong>&gt;&gt; <a href=\"https:\/\/dtmconsulting.vn\/en\/essentials-of-marketing\/\">N\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c cho marketer b\u01b0\u1edbc ch\u00e2n v\u00e0o Performance Marketing<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e1c ch\u1ec9 s\u1ed1, KPIs sau \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c digital marketer: Website Traffic Repeat Visits Engagement Lead &#8230;. V\u00e0 b\u00e0i to\u00e1n c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y lu\u00f4n l\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 sao cho chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i thu v\u1ec1 l\u00e0 th\u1ea5p nh\u1ea5t, ngh\u0129a l\u00e0 m\u1ed9t \u0111\u1ed3ng b\u1ecf ra th\u00ec marketer [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[126,74],"tags":[653],"class_list":["post-11090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so","category-blog","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11090"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11090\/revisions"}],"predecessor-version":[{"id":16627,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11090\/revisions\/16627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11103"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}