{"id":11063,"date":"2020-05-08T17:05:31","date_gmt":"2020-05-08T10:05:31","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11063"},"modified":"2020-12-21T15:05:27","modified_gmt":"2020-12-21T08:05:27","slug":"huong-dan-tu-thiet-ke-bang-cau-hoi-cham-soc-khach-hang-cho-cong-ty","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/huong-dan-tu-thiet-ke-bang-cau-hoi-cham-soc-khach-hang-cho-cong-ty\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn t\u1ef1 thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho c\u00f4ng ty"},"content":{"rendered":"<p>\u0110\u00f4i khi, \u0111\u1ec3 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00ec nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c m\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 s\u1eb5n, ho\u1eb7c s\u1eed d\u1ee5ng l\u1ea1i c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 h\u1ee3p l\u00fd kh\u00f4ng khi m\u00e0:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p l\u00e0 kh\u00e1c nhau<\/li>\n<li>C\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed7i doanh nghi\u1ec7p kh\u00f4ng gi\u1ed1ng nhau<\/li>\n<li>M\u1ee5c \u0111\u00edch kh\u1ea3o s\u00e1t c\u0169ng c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t<\/li>\n<\/ul>\n<p>V\u00ec l\u1ebd \u0111\u00f3, vi\u1ec7c t\u1ef1 thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch, th\u00f4ng tin c\u1ea7n thi\u1ebft d\u1ef1a theo nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p m\u00ecnh l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c n\u00e0y m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n<h2>1-Hi\u1ec3u \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/lieu-nhan-vien-cua-ban-co-cham-soc-tot-khach-hang-tiem-nang\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a> l\u00e0 m\u1ed9t nh\u00f3m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m t\u1ea1o m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 gi\u1eef ch\u00e2n h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<p>\u0110a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p \u0111ang d\u1ea7n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i <a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insights-la-gi\/\" target=\"_blank\" rel=\"noopener noreferrer\">t\u00ecm hi\u1ec3u, l\u1eafng nghe nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/a>. Qua \u0111\u00f3 \u0111\u01b0a ra ph\u01b0\u01a1ng h\u01b0\u1edbng gi\u1ea3i quy\u1ebft cho c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3ng kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin ph\u1ea3n \u00e1nh th\u00e1i \u0111\u1ed9, nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n<h2>2-B\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t<\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xay-dung-cau-hoi-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">B\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, th\u00f4ng th\u01b0\u1eddng l\u00e0 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u00f4ng qua \u0111\u00e1p \u00e1n cho m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u h\u1ecfi.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8372\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys.jpg\" alt=\"B\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t\" width=\"811\" height=\"448\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys.jpg 811w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-300x166.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-768x424.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-260x144.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-136x75.jpg 136w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/p>\n<p>B\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t th\u00f4ng d\u1ee5ng. M\u1ed7i d\u1ea1ng c\u00e2u h\u1ecfi kh\u00e1c nhau trong b\u1ea3ng kh\u1ea3o s\u00e1t mang l\u1ea1i nh\u1eefng <a href=\"https:\/\/dtmconsulting.vn\/en\/data-driven-marketing-marketing-dua-tren-du-lieu\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u1eef li\u1ec7u<\/a> kh\u00e1c nhau ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau. B\u1edfi v\u1eady, vi\u1ec7c l\u1eadp b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t c\u1ea7n th\u1ef1c hi\u1ec7n theo quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc v\u00e0 tu\u00e2n theo m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.<\/p>\n<p>M\u1ed9t s\u1ed1 d\u1ea1ng c\u00e2u h\u1ecfi:<\/p>\n<ul>\n<li>C\u00e2u h\u1ecfi C\u00f3\/ Kh\u00f4ng: d\u00f9ng \u0111\u1ec3 ph\u00e2n lo\u1ea1i, chia nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t<\/li>\n<li>C\u00e2u h\u1ecfi nhi\u1ec1u l\u1ef1a ch\u1ecdn: ki\u1ec3m ch\u1ee9ng nh\u1eefng d\u1ef1 \u0111o\u00e1n c\u1ee7a ng\u01b0\u1eddi h\u1ecfi v\u1ec1 h\u00e0nh vi, xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t v\u00e0 t\u00ecm ra c\u00e1c xu h\u01b0\u1edbng<\/li>\n<li>C\u00e2u h\u1ecfi thang \u0111i\u1ec3m: \u0111o l\u01b0\u1eddng ho\u1eb7c \u0111\u00e1nh gi\u00e1 m\u1ed9t kh\u1ea3 n\u0103ng n\u00e0o \u0111\u00f3<\/li>\n<li>C\u00e2u h\u1ecfi v\u1edbi thang \u0111o Likert: kh\u1ea3o s\u00e1t nh\u1eadn th\u1ee9c, \u00fd ki\u1ebfn, quan \u0111i\u1ec3m, kh\u1ea3o s\u00e1t c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi<\/li>\n<li>C\u00e2u h\u1ecfi x\u1ebfp h\u1ea1ng<\/li>\n<\/ul>\n<h2>3-H\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn gi\u00fap cho b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<h3>D\u1ef1a theo m\u1ee5c \u0111\u00edch kh\u1ea3o s\u00e1t<\/h3>\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p. B\u1ea3ng c\u00e2u h\u1ecfi nh\u1eb1m kh\u1ea3o s\u00e1t \u0111\u1ec3 c\u1ea3i thi\u1ec7n cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o hay x\u00e1c \u0111\u1ecbnh <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-cac-thuong-hieu-co-the-tuong-tac-voi-the-he-nguoi-tieu-dung-tuong-lai\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0111\u1ecbnh v\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/a> trong l\u00f2ng kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u00fang kh\u00f4ng,&#8230;<\/p>\n<p>Kh\u00f4ng ch\u1ec9 kh\u1ea3o s\u00e1t, m\u1ed7i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ec3 tr\u00e1nh vi\u1ec7c l\u00e0m l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c m\u00e0 kh\u00f4ng \u0111em l\u1ea1i l\u1ee3i \u00edch c\u1ee5 th\u1ec3 n\u00e0o.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, vi\u1ec7c kh\u1ea3o s\u00e1t ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m kh\u1ea3o s\u00e1t vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1ed1t hay ch\u01b0a. T\u1eeb \u0111\u00f3 t\u00ecm ra c\u00e1c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u00e0m d\u1eef li\u1ec7u tham kh\u1ea3o cho vi\u1ec7c c\u1ea3i ti\u1ebfn hay \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00ecm ra c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng trong qu\u00e1 tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ea3o s\u00e1t<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9723 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai.jpg\" alt=\"Nh\u00f3m kh\u00e1ch h\u00e0ng\" width=\"653\" height=\"278\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai.jpg 653w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai-300x128.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai-260x111.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai-50x21.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai-150x64.jpg 150w\" data-sizes=\"(max-width: 653px) 100vw, 653px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 653px; --smush-placeholder-aspect-ratio: 653\/278;\" \/><\/p>\n<p>C\u1ea7n ph\u1ea3i <a href=\"https:\/\/dtmconsulting.vn\/en\/cai-thien-chien-luoc-tiep-can-khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener noreferrer\">x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng<\/a> kh\u1ea3o s\u00e1t ch\u00ednh x\u00e1c. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a kh\u1ea3o s\u00e1t m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t c\u0169ng kh\u00f4ng gi\u1ed1ng nhau. Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng kh\u1ea3o s\u00e1t t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. C\u00f3 th\u1ec3 vi\u1ec7c kh\u1ea3o s\u00e1t ch\u1ec9 di\u1ec5n ra v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng trong \u0111\u1ed9 tu\u1ed5i nh\u1ea5t \u0111\u1ecbnh hay s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<h3>Quy tr\u00ecnh thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi<\/h3>\n<h4>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh c\u00e1c d\u1eef ki\u1ec7n c\u1ea7n t\u00ecm<\/h4>\n<p>C\u1ea7n ph\u1ea3i li\u1ec7t k\u00ea nh\u1eefng g\u00ec c\u1ea7n \u0111o l\u01b0\u1eddng, danh s\u00e1ch nh\u1eefng \u00fd h\u1ecfi v\u00e0 c\u00e2u h\u1ecfi ri\u00eang bi\u1ec7t,&#8230;<\/p>\n<p>Sau \u0111\u00f3 d\u1ef1 t\u00ednh xem nh\u1eefng bi\u1ebfn s\u1ed1 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o, n\u00ean d\u00f9ng lo\u1ea1i k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch n\u00e0o \u0111\u1ec3 mang l\u1ea1i \u00fd ngh\u0129a cho d\u1eef li\u1ec7u.<\/p>\n<h4>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tra\/ kh\u1ea3o s\u00e1t<\/h4>\n<p>C\u1ea7n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau s\u1ebd y\u00eau c\u1ea7u n\u1ed9i dung c\u0169ng nh\u01b0 c\u1ea5u tr\u00fac b\u1ea3ng c\u00e2u h\u1ecfi kh\u00e1c nhau.<\/p>\n<h4>B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 n\u1ed9i dung b\u1ea3ng c\u00e2u h\u1ecfi<\/h4>\n<p>C\u1ea7n quan t\u00e2m c\u00e1c v\u1ea5n \u0111\u1ec1 sau:<\/p>\n<ul>\n<li>C\u00e2u h\u1ecfi \u0111\u1eb7t ra c\u00f3 c\u1ea7n thi\u1ebft hay kh\u00f4ng?<\/li>\n<li>Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi hay kh\u00f4ng?<\/li>\n<li>Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi li\u1ec7u c\u00f3 cung c\u1ea5p th\u00f4ng tin \u0111\u00f3 hay kh\u00f4ng? \u0110\u00f4i khi, ng\u01b0\u1eddi tr\u1ea3 l\u1eddi s\u1ebd kh\u00f4ng mu\u1ed1n tr\u1ea3 l\u1eddi ho\u1eb7c tr\u1ea3 l\u1eddi sai m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi nh\u1ea1y c\u1ea3m.<\/li>\n<li>D\u00f9ng c\u00e2u h\u1ecfi gi\u00e1n ti\u1ebfp<\/li>\n<li>Thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi tr\u1ea3 l\u1eddi b\u1eb1ng c\u00e1ch n\u00eau r\u00f5 m\u1ee5c ti\u00eau kh\u1ea3o s\u00e1t<\/li>\n<li>\u0110\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi nh\u1ea1y c\u1ea3m \u1edf cu\u1ed1i b\u1ea3ng c\u00e2u h\u1ecfi<\/li>\n<\/ul>\n<h4>B\u01b0\u1edbc 4: Quy\u1ebft \u0111\u1ecbnh d\u1ea1ng c\u00e2u h\u1ecfi v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi<\/h4>\n<p>C\u00f3 hai d\u1ea1ng c\u00e2u h\u1ecfi l\u00e0 c\u00e2u h\u1ecfi \u0111\u00f3ng v\u00e0 c\u00e2u h\u1ecfi m\u1edf.<\/p>\n<p>C\u00e2u h\u1ecfi \u0111\u00f3ng t\u1ea1o thu\u1eadn l\u1ee3i cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi khi kh\u00f4ng c\u1ea7n d\u00e0nh nhi\u1ec1u th\u1eddi gian suy ngh\u0129 v\u00e0 vi\u1ebft ra \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh. H\u01a1n n\u1eefa, c\u00f2n thu\u1eadn l\u1ee3i cho nh\u00e0 ph\u00e2n t\u00edch khi x\u1eed l\u00fd d\u1eef li\u1ec7u.<\/p>\n<p>Trong khi \u0111\u00f3 th\u00ec c\u00e2u h\u1ecfi \u0111\u00f3ng l\u1ea1i h\u1ea1n ch\u1ebf \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi, khi\u1ebfn cho h\u1ecd kh\u00f4ng b\u1ed9c l\u1ed9 r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh. C\u00e2u h\u1ecfi m\u1edf gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n<h4>B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh t\u1eeb ng\u1eef trong b\u1ea3ng c\u00e2u h\u1ecfi<\/h4>\n<p>B\u1ea3ng c\u00e2u h\u1ecfi l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi nghi\u00ean c\u1ee9u v\u00e0 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. Do v\u1eady ng\u01b0\u1eddi kh\u1ea3o s\u00e1t c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang t\u1eeb ng\u1eef s\u1eed d\u1ee5ng khi thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi:<\/p>\n<ul>\n<li>D\u00f9ng t\u1eeb ng\u1eef quen thu\u1ed9c, tr\u00e1nh ti\u1ebfng l\u00f3ng, t\u1eeb chuy\u00ean m\u00f4n<\/li>\n<li>D\u00f9ng t\u1eeb ng\u1eef \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u<\/li>\n<li>Tr\u00e1nh s\u1eed d\u1ee5ng c\u00e2u h\u1ecfi d\u00e0i<\/li>\n<li>T\u1eeb ng\u1eef r\u00f5 r\u00e0ng, ch\u00ednh x\u00e1c<\/li>\n<li>Tr\u00e1nh c\u00e2u h\u1ecfi l\u1eb7p l\u1ea1i<\/li>\n<li>Tr\u00e1nh c\u00e2u h\u1ecfi g\u1ee3i \u00fd<\/li>\n<li>Tr\u00e1nh c\u00e2u h\u1ecfi \u0111\u1ecbnh ki\u1ebfn<\/li>\n<li>Tr\u00e1nh c\u00e2u h\u1ecfi \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ed3i t\u01b0\u1edfng qu\u00e1 nhi\u1ec1u<\/li>\n<\/ul>\n<h4>B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh c\u1ea5u tr\u00fac b\u1ea3ng c\u00e2u h\u1ecfi<\/h4>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo tr\u00ecnh t\u1ef1 nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 thu\u1eadn ti\u1ec7n cho vi\u1ec7c kh\u1ea3o s\u00e1t, th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 chia b\u1ea3ng c\u00e2u h\u1ecfi th\u00e0nh 5 ph\u1ea7n:<\/p>\n<ul>\n<li>M\u1edf \u0111\u1ea7u: m\u1edf \u0111\u1ea7u cu\u1ed9c ph\u1ecfng v\u1ea5n, kh\u1edfi \u0111\u1ea7u cho chu\u1ed7i nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 g\u00e2y thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi tr\u1ea3 l\u1eddi.<\/li>\n<li>C\u00e2u h\u1ecfi s\u00e0ng l\u1ecdc: c\u00f3 t\u00e1c d\u1ee5ng ch\u1ec9 r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n, tr\u00e1nh ph\u1ea3i ph\u1ecfng v\u1ea5n nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c \u0111i\u1ec1u tra.<\/li>\n<li>C\u00e2u h\u1ecfi h\u00e2m n\u00f3ng: t\u00e1c d\u1ee5ng g\u1ee3i nh\u1edb th\u00f4ng tin v\u00e0 t\u1eadp trung v\u00e0o ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u<\/li>\n<li>C\u00e2u h\u1ecfi \u0111\u1eb7c th\u00f9: \u0111i s\u00e2u v\u00e0o ch\u1ee7 \u0111\u1ec1 kh\u1ea3o s\u00e1t<\/li>\n<li>C\u00e2u h\u1ecfi ph\u1ee5: nh\u1eadn th\u00eam th\u00f4ng tin v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t<\/li>\n<\/ul>\n<h4>B\u01b0\u1edbc 7: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c t\u00ednh v\u1eadt l\u00fd c\u1ee7a b\u1ea3ng c\u00e2u h\u1ecfi<\/h4>\n<p>C\u1ea7n ch\u00fa \u00fd c\u00e1c \u0111i\u1ec3m sau:<\/p>\n<ul>\n<li>H\u00ecnh d\u1ea1ng b\u1ea3ng c\u00e2u h\u1ecfi<\/li>\n<li>Tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng<\/li>\n<li>Khi nh\u1ea3y qu\u00e3ng c\u00e2u h\u1ecfi c\u1ea7n ch\u00fa th\u00edch r\u00f5 r\u00e0ng<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<h4>B\u01b0\u1edbc 8: Ki\u1ec3m tra, s\u1eeda ch\u1eefa b\u1ea3ng c\u00e2u h\u1ecfi<\/h4>\n<p>Vi\u1ec7c ki\u1ec3m tra n\u00e0y \u0111\u01b0\u1ee3c th\u1eed tr\u00ean m\u1ed9t m\u1eabu nh\u1ecf, sau \u0111\u00f3 c\u1ea7n xem x\u00e9t c\u00e1c v\u1ea5n \u0111\u1ec1 sau:<\/p>\n<ul>\n<li>Ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t c\u00f3 hi\u1ec3u v\u00e0 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi hay kh\u00f4ng?<\/li>\n<li>Ng\u01b0\u1eddi kh\u1ea3o s\u00e1t c\u00f3 th\u1ef1c hi\u1ec7n t\u1ed1t hay kh\u00f4ng?<\/li>\n<li>Th\u00f4ng tin ghi nh\u1eadn t\u1ed1t hay kh\u00f4ng?<\/li>\n<li>Th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n?<\/li>\n<li>Th\u1ef1c hi\u1ec7n s\u1eeda ch\u1eefa, \u0111i\u1ec1u ch\u1ec9nh l\u1ea7n cu\u1ed1i.<\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/cac-phuong-phap-chon-mau-trong-nghien-cuu-thi-truong-ma-ban-can-phai-biet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu trong nghi\u00ean c\u1ee9u marketing<\/a><\/p>\n<p>Vi\u1ec7c th\u1ef1c hi\u1ec7n thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n, \u0111\u00f2i h\u1ecfi nhi\u1ec1u k\u1ef9 n\u0103ng c\u1ee7a ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n. N\u1ebfu nh\u01b0 b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi hay kh\u1ea3o s\u00e1t, h\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u00f4i khi, \u0111\u1ec3 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00ec nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c m\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 s\u1eb5n, ho\u1eb7c s\u1eed d\u1ee5ng l\u1ea1i c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 h\u1ee3p l\u00fd kh\u00f4ng khi m\u00e0: Kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p l\u00e0 kh\u00e1c nhau C\u00e1ch cung c\u1ea5p [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[651],"class_list":["post-11063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11063"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11063\/revisions"}],"predecessor-version":[{"id":12524,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11063\/revisions\/12524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11105"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}