{"id":11027,"date":"2020-05-02T11:52:17","date_gmt":"2020-05-02T04:52:17","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=11027"},"modified":"2020-05-02T11:52:17","modified_gmt":"2020-05-02T04:52:17","slug":"moi-dieu-marketer-can-biet-ve-the-he-z","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/moi-dieu-marketer-can-biet-ve-the-he-z\/","title":{"rendered":"M\u1ecdi \u0111i\u1ec1u marketer c\u1ea7n bi\u1ebft v\u1ec1 th\u1ebf h\u1ec7 Z"},"content":{"rendered":"<p>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 h\u1ecdc sinh, sinh vi\u00ean, nh\u1eefng ng\u01b0\u1eddi \u0111i l\u00e0m m\u1edbi ra tr\u01b0\u1eddng? B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 h\u1ecd ngo\u00e0i nh\u1eefng th\u00f4ng tin chung chung nh\u01b0 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd,..? N\u1ebfu b\u1ea1n \u0111ang c\u00f3 nh\u00f3m kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady h\u00e3y b\u1ecf ra 2 ph\u00fat \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang \u1edf \u0111\u00e2u \u0111\u1ec3 ti\u1ebfp c\u1eadn, bi\u1ebft h\u1ecd th\u00edch g\u00ec \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd, bi\u1ebft h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng ai, y\u1ebfu t\u1ed1 n\u00e0o, cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o,&#8230;<\/p>\n<p>Th\u00f4ng tin c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 bi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng tr\u00ean l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng thu\u1ed9c <a href=\"https:\/\/dtmconsulting.vn\/en\/ban-biet-gi-ve-the-he-z-gen-z\/\">th\u1ebf h\u1ec7 Z (Gen Z)<\/a>. Nh\u00f3m th\u1ebf h\u1ec7 n\u00e0y chi\u1ebfm \u0111\u1ebfn 2,1 t\u1ef7 d\u00e2n s\u1ed1 tr\u00ean to\u00e0n c\u1ea7u, sinh t\u1eeb n\u0103m 1995 \u0111\u1ebfn 2010. B\u1ea1n c\u00f3 bi\u1ebft th\u1ebf h\u1ec7 Z l\u00e0 m\u1ed9t nh\u00f3m kh\u1ed5ng l\u1ed3 v\u1edbi s\u1ee9c m\u1ea1nh chi ti\u00eau h\u01a1n 143 t\u1ef7 \u0111\u00f4 la ch\u1ec9 ri\u00eang \u1edf Hoa K\u1ef3.<\/p>\n<ul>\n<li>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u marketing v\u1edbi h\u1ecd?<\/li>\n<li>H\u1ecd th\u00edch g\u00ec?<\/li>\n<li>H\u1ecd n\u00f3i chuy\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>\u0110i\u1ec1u g\u00ec th\u1ef1c s\u1ef1\u00a0quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd?<\/li>\n<\/ul>\n<p>N\u1ebfu ch\u01b0a c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi h\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. DTM Consulting \u0111\u00e3 bi\u00ean t\u1eadp l\u1ea1i m\u1ed9t s\u1ed1 th\u00f4ng tin v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 h\u00e0nh vi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i ti\u1ec1m n\u0103ng n\u00e0y. G\u00f3p ph\u1ea7n\u00a0<strong>gi\u00fap marketing t\u1ea1o c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u1ee5c v\u1ee5 cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/strong><\/p>\n<h1>H\u1ecd coi tr\u1ecdng \u201cb\u1ea3n s\u1eafc c\u00e1 nh\u00e2n\u201d (individual expression)<\/h1>\n<p>C\u1ee5m t\u1eeb \u201cBe yourself\u201d (h\u00e3y l\u00e0 ch\u00ednh m\u00ecnh) kh\u00f4ng th\u1ec3 \u0111\u00fang h\u01a1n v\u1edbi Gen Z. H\u00e0nh \u0111\u1ed9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ho\u1eb7c th\u1ee9 g\u00ec \u0111\u00f3 th\u00fa v\u1ecb, m\u1edbi m\u1ebb m\u00e0 h\u1ecd quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c s\u1ea3n ph\u1ea9m(h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) \u0111\u00f3 c\u00f3 th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n kh\u00f4ng.<\/p>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n to\u00e0n c\u1ea7u McKinsey(1) v\u1ec1 th\u1ebf h\u1ec7 Z kh\u00f4ng ch\u1ec9\u00a0 cho th\u1ea5y th\u1ebf h\u1ec7 mong mu\u1ed1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao cho c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m n\u1ed5i b\u1eadt c\u00e1 t\u00ednh, th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc c\u1ee7a h\u1ecd. Tr\u00ean th\u1ef1c t\u1ebf, 58% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 l\u00e0m n\u1ed5i b\u1eadt t\u00ednh c\u00e1ch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 cho th\u1ea5y Gen Z mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 ni\u1ec1m tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-nganh-lam-dep-tham-my-va-spa\/\">Insight kh\u00e1ch h\u00e0ng ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 v\u00e0 spa<\/a><\/strong><\/p>\n<h1><strong>B\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u00e1 nh\u00e2n<\/strong><\/h1>\n<p>Th\u1ebf h\u1ec7 Z khao kh\u00e1t nh\u1eefng tr\u1ea3i nghi\u1ec7m \u201csi\u00eau c\u00e1 nh\u00e2n h\u00f3a\u201d tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u01b0ng h\u1ecd c\u0169ng mu\u1ed1n b\u1ea3o v\u1ec7 s\u1ef1 ri\u00eang t\u01b0 v\u1ec1 th\u00f4ng tin c\u1ee7a m\u00ecnh. Trong m\u1ed9t b\u00e1o c\u00e1o n\u0103m 2017(2) nh\u00f3m th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y c\u0169ng c\u00f3 xu h\u01b0\u1edbng che webcam tr\u00ean m\u00e1y t\u00ednh c\u00e1 nh\u00e2n. V\u1eady n\u00ean marketer c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u khi k\u1ebft n\u1ed1i v\u1edbi Gen Z kh\u00f4ng ch\u1ec9 c\u1ea7n theo c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd m\u00e0 c\u00f2n \u0111\u1ec3 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i n\u00e0y c\u1ea3m th\u1ea5y qu\u00e1 nh\u1ea1y c\u1ea3m ho\u1eb7c \u201cx\u00e2m ph\u1ea1m\u201d.<\/p>\n<p>G\u1ea7n 1\/3 s\u1ed1 thanh thi\u1ebfu ni\u00ean cho bi\u1ebft h\u1ecd \u0111ang chia s\u1ebb tho\u1ea3i m\u00e1i c\u00e1c th\u00f4ng tin v\u1ec1 c\u00e1 nh\u00e2n kh\u00e1c ngo\u00e0i th\u00f4ng tin li\u00ean l\u1ea1c v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng, theo kh\u1ea3o s\u00e1t c\u1ee7a IBM(3). Nh\u01b0ng 61% s\u1ebd c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n khi chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u1ec1 s\u1ef1 b\u1ea3o m\u1eadt v\u00e0 an to\u00e0n<\/p>\n<h1><strong>S\u1eb5n s\u00e0ng chi tr\u1ea3 cho nh\u1eefng gi\u00e1 tr\u1ecb, ni\u1ec1m tin c\u00e1 nh\u00e2n<\/strong><\/h1>\n<p>Th\u1ebf h\u1ec7 Z kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn t\u01b0\u1edfng. M\u1eb7c d\u00f9 h\u1ecd c\u00f2n tr\u1ebb nh\u01b0ng h\u1ecd c\u00f3 v\u1ebb nh\u01b0 kh\u00e1 s\u00e2u s\u1eafc khi l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m.<\/p>\n<p>Th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y th\u01b0\u1eddng b\u1ecf qua s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 t\u00f4n gi\u00e1o, v\u0103n h\u00f3a hay c\u00e1c phong tr\u00e0o \u0111\u1ea5u tranh, \u0111i\u1ec1u h\u1ecd quan t\u00e2m l\u00e0 gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch l\u1edbn h\u01a1n, theo nghi\u00ean c\u1ee9u c\u1ee7a Facebook (4). Gen Z hy v\u1ecdng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 s\u1ed1ng theo gi\u00e1 tr\u1ecb c\u1ee7a ri\u00eang h\u1ecd v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i. Tr\u00ean th\u1ef1c t\u1ebf, 68% Gen Z mong mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tham gia \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i.\u00a061% Gen Z\u00a0c\u0169ng cho bi\u1ebft h\u1ecd s\u1ebd tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, 91% Gen Z \u0111\u00e3 tr\u1ea3i qua m\u1ed9t ho\u1eb7c nhi\u1ec1u tri\u1ec7u ch\u1ee9ng li\u00ean quan \u0111\u1ebfn c\u0103ng th\u1eb3ng v\u1ec1 c\u1ea3m x\u00fac ho\u1eb7c sinh l\u00fd, theo gi\u00e1o s\u01b0 t\u00e2m l\u00fd h\u1ecdc B. B. Janet Hibbs (5). Trong s\u1ed1 nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd quan t\u00e2m th\u00ec h\u1ecd quan t\u00e2m nh\u1ea5t \u0111\u1ebfn bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang d\u1ea7n nh\u1eadn ra r\u1eb1ng h\u1ecd c\u1ea7n t\u1ea1o m\u1ed9t <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">Value Proposition (\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb)<\/a><\/strong> r\u00f5 n\u00e9t h\u01a1n v\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m l\u1edbn h\u01a1n v\u1edbi s\u1ef1 \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu n\u1ebfu mu\u1ed1n thu h\u00fat Gen Z.<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u h\u00e3y th\u1eed tham kh\u1ea3o\u00a0b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o n\u1ed5i b\u1eadt tr\u00ean trang web ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c\u00a0<a href=\"https:\/\/www.patagonia.com\/environmentalism.html\" target=\"_blank\" rel=\"noopener\">The Good Trade<\/a><\/p>\n<h1><strong>Coi tr\u1ecdng s\u1ef1 \u0111a d\u1ea1ng v\u00e0 b\u00ecnh \u0111\u1eb3ng<\/strong><\/h1>\n<p>Do m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u t\u0103ng nhanh v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1edd c\u00f4ng ngh\u1ec7, Gen Z kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1eefa nh\u1eefng ng\u01b0\u1eddi b\u1ea1n m\u00e0 h\u1ecd c\u00f3 trong \u0111\u1eddi th\u1ef1c v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n h\u1ecd c\u00f3 tr\u00ean internet. Trong c\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a McKinsey(6) cho th\u1ea5y 66% Gen Z \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t tin r\u1eb1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi quan \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch, ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1edfi n\u1ec1n t\u1ea3ng kinh t\u1ebf ho\u1eb7c tr\u00ecnh \u0111\u1ed9 gi\u00e1o d\u1ee5c.<\/p>\n<p>Con s\u1ed1 n\u00e0y l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi con s\u1ed1 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o b\u1edfi th\u1ebf h\u1ec7 Baby Bommer, th\u1ebf h\u1ec7 X v\u00e0 th\u1eadm ch\u00ed l\u00e0 Millennials.<\/p>\n<p>Khi n\u00f3i \u0111\u1ebfn b\u00ecnh \u0111\u1eb3ng gi\u1edbi,\u00a077% Gen Z (6)\u00a0n\u00f3i r\u1eb1ng h\u1ecd c\u1ea3m th\u1ea5y t\u00edch c\u1ef1c h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi n\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 b\u00ecnh \u0111\u1eb3ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a071% cho bi\u1ebft h\u1ecd mu\u1ed1n th\u1ea5y s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 v\u0103n h\u00f3a, t\u00f4n gi\u00e1o, n\u1ec1n t\u1ea3ng gi\u00e1o d\u1ee5c h\u01a1n trong video, h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o.<\/p>\n<p>\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 marketer hay th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u00f3 ng\u01b0\u1eddi da m\u00e0u ho\u1eb7c LGBTQ v\u00e0o m\u1ed9t trong nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean Instagram ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean Facebook. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n s\u1ef1 \u0111a d\u1ea1ng v\u0103n h\u00f3a, s\u1eafc t\u1ed9c,&#8230; nh\u01b0ng thi\u1ebfu s\u1ef1 \u0111a d\u1ea1ng trong n\u1ed9i b\u1ed9 th\u00ec s\u1ef1 m\u00e2u thu\u1eabn n\u00e0y c\u00f3 th\u1ec3 s\u1ebd g\u00e2y h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\">\u1ee8ng d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0o kinh doanh v\u00e0 marketing<\/a><\/p>\n<h1><strong>Th\u00f4ng minh v\u00e0 th\u00f4ng minh h\u01a1n<\/strong><\/h1>\n<p>Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng th\u1ebf h\u1ec7 Z l\u00e0 th\u1ebf h\u1ec7 c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd \u0111\u01b0\u1ee3c sinh ra khi m\u00e0 internet, smartphone ph\u1ed5 bi\u1ebfn v\u00ec v\u1eady h\u1ecd bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 h\u01a1n b\u1ea5t k\u1ef3 th\u1ebf h\u1ec7 n\u00e0o tr\u01b0\u1edbc \u0111\u00f3.\u00a0Nh\u1edd s\u1ef1 hi\u1ec3u bi\u1ebft k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y h\u1ecd lu\u00f4n c\u1ed1 g\u1eafng \u0111\u01b0a ra nh\u1eefng &#8216;&#8221;quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t&#8221;. Theo McKinsey (7), th\u1ebf h\u1ec7 n\u00e0y th\u1ef1c d\u1ee5ng v\u00e0 c\u00e2n nh\u1eafc, \u0111\u00e1nh gi\u00e1 c\u00e1c th\u00f4ng tin nhi\u1ec1u h\u01a1n h\u1eb3n c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc.<\/p>\n<p>Tr\u01b0\u1edbc khi mua b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, Gen Z s\u1ebd nghi\u00ean c\u1ee9u, t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin v\u00e0 c\u00f3 nh\u1eefng &#8220;k\u1ebft lu\u1eadn&#8221; c\u1ee7a ri\u00eang h\u1ecd. C\u0169ng trong b\u00e1o c\u00e1o n\u00e0y, nh\u1eadn th\u1ea5y r\u1eb1ng 65% Gen Z cho bi\u1ebft h\u1ecd \u0111\u1eb7c bi\u1ec7t coi tr\u1ecdng vi\u1ec7c bi\u1ebft nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra xung quanh. H\u1ecd tho\u1ea3i m\u00e1i ti\u1ebfp thu ki\u1ebfn \u200b\u200bth\u1ee9c tr\u1ef1c tuy\u1ebfn h\u01a1n trong c\u00e1c t\u1ed5 ch\u1ee9c h\u1ecdc t\u1eadp truy\u1ec1n th\u1ed1ng.<\/p>\n<h2>L\u1eddi khuy\u00ean cho marketer<\/h2>\n<p>C\u00e1c nh\u00e0 marketing c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin v\u1ec1 c\u00f4ng ty c\u1ee7a h\u1ecd minh b\u1ea1ch v\u00e0 c\u00f3 s\u1eb5n tr\u00ean internet n\u1ebfu mu\u1ed1n nh\u00f3m kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Z n\u00e0y c\u00f3 c\u00e1i nh\u00ecn t\u00edch c\u1ef1c v\u00e0 thi\u1ec7n c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-chia-se-thong-tin-san-pham-thoi-trang-tren-facebook-cua-gioi-tre-viet-nam\/\">[B\u00c1O C\u00c1O] H\u00e0nh vi chia s\u1ebb th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u00ean Facebook c\u1ee7a gi\u1edbi tr\u1ebb Vi\u1ec7t Nam \u2013 Download PDF<\/a><\/strong><\/p>\n<h1><strong>H\u1ecd tin t\u01b0\u1edfng b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh h\u01a1n b\u1ea5t c\u1ee9 ai kh\u00e1c<\/strong><\/h1>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng v\u00ec th\u1ebf h\u1ec7 Z s\u1ed1ng trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u b\u1edfi c\u00e1c Infuencer hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>S\u1ef1 th\u1ef1c kh\u00f4ng ph\u1ea3i l\u00e0 nh\u01b0 v\u1eady. C\u00f3 l\u1ebd b\u1ea1n c\u1ea7n ph\u1ea3i <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n!<\/p>\n<p>C\u0169ng trong b\u00e1o c\u00e1o tr\u00ean,\u00a0cho\u00a0th\u1ea5y 52% Gen Z tin t\u01b0\u1edfng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 h\u1ecd theo d\u00f5i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u00e3n hi\u1ec7u, nh\u01b0ng<strong> 82% tin t\u01b0\u1edfng b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd h\u01a1n b\u1ea5t k\u1ef3 ngu\u1ed3n n\u00e0o kh\u00e1c.<\/strong><\/p>\n<p>Khi n\u00f3i \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 h\u1ecd tin t\u01b0\u1edfng, nam gi\u1edbi th\u1ebf h\u1ec7 Z r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd theo d\u00f5i h\u1ecd tr\u00ean YouTube, trogn kh\u00ed \u0111\u00f3 n\u1eef gi\u1edbi th\u01b0\u1eddng theo d\u00f5i nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean Instagram.<\/p>\n<h2>L\u1eddi khuy\u00ean cho marketer<\/h2>\n<p>Ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady sau nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u00ean \u0111\u00f3 l\u00e0 \u0111\u00e1nh gi\u00e1 (review) v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean internet nh\u1ea5t l\u00e0 c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Ecommerce) nh\u01b0 Amazon, Ebay,&#8230;.<\/p>\n<p>KH\u00d4NG n\u00ean s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i \u0111\u00e1nh gi\u00e1 gi\u1ea3 ho\u1eb7c nh\u00e2n vi\u00ean t\u1ef1 vi\u1ebft \u0111\u00e1nh gi\u00e1 gi\u1ea3. Sau c\u00f9ng th\u00ec th\u1ebf h\u1ec7 n\u00e0y c\u0169ng s\u1ebd c\u00f3 c\u00e1ch \u0111\u1ec3 t\u00ecm ra s\u1ef1 th\u1eadt v\u00e0 t\u1ea5t nhi\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 m\u1ea5t ni\u1ec1m tin t\u1eeb h\u1ecd.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10885\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group.jpg\" alt=\"Ph\u1ecfng v\u1ea5n\" width=\"768\" height=\"512\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/cach-thuc-hien-focus-group-113x75.jpg 113w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<h1><strong>Di \u0111\u1ed9ng v\u00e0 thu\u1eadn ti\u1ec7n<\/strong><\/h1>\n<p>Theo\u00a0b\u00e1o c\u00e1o n\u0103m 2019 c\u1ee7a Global Web Index v\u1ec1 Gen Z (8), nh\u00f3m tu\u1ed5i n\u00e0y r\u1ea5t th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i khi di chuy\u1ec3n c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng so v\u1edbi PC v\u00e0 th\u1eadm ch\u00ed c\u1ea3 m\u00e1y t\u00ednh x\u00e1ch tay. Gen Z c\u00f3 th\u1ec3 l\u00e0m r\u1ea5t nhi\u1ec1u th\u1ee9 tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u00f4ng minh (smartphone), t\u1eeb truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i, tr\u00f2 chuy\u1ec7n, xem video ho\u1eb7c xem b\u1ea3n \u0111\u1ed3.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>Th\u00eam m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb<\/strong><\/h1>\n<p>C\u0169ng trong b\u00e1o c\u00e1o tr\u00ean,\u00a0 95% Gen Z cho bi\u1ebft h\u1ecd \u0111ang s\u1eed d\u1ee5ng m\u1ed9t thi\u1ebft b\u1ecb kh\u00e1c trong khi xem TV, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n<p>Ch\u00ednh x\u00e1c th\u00ec h\u1ecd \u0111ang l\u00e0m g\u00ec?<\/p>\n<p>H\u01a1n 70% th\u1ebf h\u1ec7 Z \u0111\u01b0\u1ee3c h\u1ecfi chia s\u1ebb r\u1eb1ng h\u1ecd \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c tham gia m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 35% th\u1ef1c s\u1ef1 \u0111ang tr\u00f2 chuy\u1ec7n ho\u1eb7c truy c\u1eadp n\u1ed9i dung li\u00ean quan \u0111\u1ebfn n\u1ed9i dung h\u1ecd \u0111ang xem. \u0110\u01b0\u1ee3c trang b\u1ecb th\u00f4ng tin n\u00e0y, c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau Gen Z tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb m\u1ecdi l\u00fac.<\/p>\n<p>&gt; Xem th\u00eam <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-it-ton-kem-va-hieu-qua-cho-doanh-nghiep-vua-va-nho\/\">T\u00ecm hi\u1ec3u l\u1ed1i s\u1ed1ng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ng\u00e2n s\u00e1ch th\u1ea5p<\/a><\/strong><\/p>\n<h1>H\u00e0nh tr\u00ecnh mua s\u1eafm ph\u1ee9c t\u1ea1p<\/h1>\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (9) cho th\u1ea5y 85% th\u1ebf h\u1ec7 Z h\u1ecdc v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>H\u1ecd c\u0169ng c\u00f3\u00a0nhi\u1ec1u kh\u1ea3 n\u0103ng (59%) k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7n tr\u00ean social media h\u01a1n th\u1ebf h\u1ec7 c\u0169 (10).<br \/>\nInstagram l\u00e0\u00a0\u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t (11)\u00a0\u0111\u1ec3 kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi 45% thanh thi\u1ebfu ni\u00ean s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u00ecm c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi th\u00fa v\u1ecb, ti\u1ebfp theo l\u00e0 Facebook, chi\u1ebfm 40%.<\/p>\n<p>Tr\u01b0\u1edbc khi mua h\u00e0ng, Gen Zers c\u00f3\u00a0kh\u1ea3 n\u0103ng\u00a0chuy\u1ec3n sang YouTube\u00a0g\u1ea5p hai l\u1ea7n so v\u1edbi Millennials (12).<\/p>\n<p>YouTube c\u0169ng l\u00e0\u00a0n\u1ec1n t\u1ea3ng \u01b0u ti\u00ean khi \u0111\u1ec1 xu\u1ea5t mua s\u1eafm, \u0111\u1ee9ng \u0111\u1ea7u trong s\u1ed1 c\u00e1c th\u1ebf h\u1ec7 Z v\u1edbi 24%, ti\u1ebfp theo l\u00e0 Instagram v\u1edbi 17% v\u00e0 Facebook l\u00e0 16% (13).<\/p>\n<p>Trong khi \u0111\u00f3, trong c\u00e1c c\u1eeda h\u00e0ng offline, thanh thi\u1ebfu ni\u00ean r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd chuy\u1ec3n sang Snapchat \u0111\u1ec3 ghi l\u1ea1i c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a h\u1ecd (11).<\/p>\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/a>\u00a0trong su\u1ed1t qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a h\u1ecd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/ban-do-hanh-trinh-khach-hang.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10710 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/ban-do-hanh-trinh-khach-hang.jpg\" alt=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\" width=\"700\" height=\"409\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/ban-do-hanh-trinh-khach-hang.jpg 850w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/ban-do-hanh-trinh-khach-hang-300x175.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/ban-do-hanh-trinh-khach-hang-768x449.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/ban-do-hanh-trinh-khach-hang-250x146.jpg 250w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/ban-do-hanh-trinh-khach-hang-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/ban-do-hanh-trinh-khach-hang-128x75.jpg 128w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/409;\" \/><\/a><\/p>\n<h1><strong>Ti\u00eau d\u00f9ng v\u00e0 mua s\u1eafm online<\/strong><\/h1>\n<p>M\u1eb7c d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn tu\u1ed5i v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 do d\u1ef1 v\u1ec1 vi\u1ec7c chia s\u1ebb th\u1ebb t\u00edn d\u1ee5ng v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n ho\u1eb7c th\u00f4ng tin tr\u1ef1c tuy\u1ebfn, nh\u01b0ng Gen Z d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 nh\u1eefng e ng\u1ea1i n\u00e0y.\u00a0 Trong m\u1ed9t b\u00e1o c\u00e1o v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a th\u1ebf h\u1ec7 Z (14) cho th\u1ea5y 72% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 tr\u1ef1c tuy\u1ebfn trong th\u00e1ng tr\u01b0\u1edbc, v\u1edbi 6 tr\u00ean 10 mua h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n<p>Ngo\u00e0i ra, trong m\u1ed9t b\u00e1o c\u00e1o kh\u00e1c (15) nh\u1eadn th\u1ea5y r\u1eb1ng Gen Z quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c chi ti\u1ec1n cho c\u00e1c tr\u1ea3i nghi\u1ec7m nh\u01b0 v\u00e9 bu\u1ed5i h\u00f2a nh\u1ea1c v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, c\u00f4ng ngh\u1ec7 v\u00e0 th\u1eddi trang kh\u00e1c.<\/p>\n<h1><strong>Th\u1ebf h\u1ec7 Z c\u1edfi m\u1edf v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h1>\n<p>Th\u1ebf h\u1ec7 Z kh\u00f4ng b\u1ecb l\u00e0m phi\u1ec1n b\u1edfi n\u1ed9i dung \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Trong th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft trong s\u1ed1 h\u1ecd hoan ngh\u00eanh n\u00f3.<\/p>\n<p>Gen Z r\u1ea5t vui khi c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, y\u00eau th\u00edch s\u1ef1 xu\u1ea5t hi\u1ec7n \u0111\u00f3 trong c\u00e1c b\u1ea3n tin (14).<\/p>\n<p>Tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t c\u1ee9 quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing n\u00e0o doan nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft nh\u1ea5t \u0111\u1ecbnh v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh n\u1ebfu kh\u00f4ng th\u00ec m\u1ecdi th\u1ee9 sau \u0111\u00f3 s\u1ebd v\u00f4 ngh\u0129a v\u00e0 l\u00e3ng ph\u00ed. Ng\u00e2n s\u00e1ch th\u00ec c\u00f3 h\u1ea1n h\u00e3y l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 th\u00f4ng minh h\u01a1n l\u00e0 vi\u1ec7c t\u00f9 m\u00f9 v\u00e0 c\u1ea3m t\u00ednh khi ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n<p>Kh\u00f4ng bi\u1ebft ch\u1eafc n\u00ean b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1eeb \u0111\u00e2u?<\/p>\n<p>H\u00e3y xem h\u01b0\u1edbng d\u1eabn c\u1ee7a DTM Consulting \u0111\u1ec3 c\u00f3 th\u1ec3<strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-tim-hieu-khach-hang-danh-cho-doanh-nghiep-vua-va-nho\/\">Nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf d\u00e0nh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/a><\/strong><\/p>\n<p>___<\/p>\n<p>Ngu\u1ed3n tham kh\u1ea3o:<br \/>\nTheo Dara Fontein<br \/>\n(1) <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/what-shoppers-really-want-from-personalized-marketing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/what-shoppers-really-want-from-personalized-marketing<\/a><br \/>\n(2)<a href=\"https:\/\/assets.documentcloud.org\/documents\/4165473\/n-gen-White-Paper-Gen-Z.pdf\" target=\"_blank\" rel=\"noopener\"> https:\/\/assets.documentcloud.org\/documents\/4165473\/n-gen-White-Paper-Gen-Z.pdf<\/a><br \/>\n(3) https:\/\/www-01.ibm.com\/common\/ssi\/cgi-bin\/ssialias?htmlfid=GBE03799USEN&amp;<br \/>\n(4) https:\/\/www.facebook.com\/business\/news\/insights\/generation-z<br \/>\n(5) <a href=\"https:\/\/www.apa.org\/news\/press\/releases\/stress\/2018\/stress-gen-z.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.apa.org\/news\/press\/releases\/stress\/2018\/stress-gen-z.pdf<\/a><br \/>\n(6)<a href=\"https:\/\/www.patagonia.com\/environmentalism.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.patagonia.com\/environmentalism.html<\/a><br \/>\n(7)https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/true-gen-generation-z-and-its-implications-for-companies<br \/>\n(8) <a href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Generation_Z_report_2019.pdf?utm_campaign=Gen%20Z%20report%202019&amp;utm_source=hs_automation&amp;utm_medium=email&amp;utm_content=71833136&amp;_hsenc=p2ANqtz-_Y6G2mr52MnQBNr83wIWOF-cV61nsyHmjZqd_VKOnnAlc01O337IcPn4qw7vztzjB7E5EQ9O136yWJ4r1x-QQ8OGW6Pw&amp;_hsmi=71833136\" target=\"_blank\" rel=\"noopener\">https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Generation_Z_report_2019.pdf<\/a><br \/>\n(9) https:\/\/www.marketingcharts.com\/digital-72442<br \/>\n(10) http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2017\/how-celebs-and-brands-can-get-in-the-game-with-gen-z.html<br \/>\n(11) http:\/\/www.marketwired.com\/press-release\/survey-reveals-generation-z-is-driven-digital-touchpoints-identify-products-but-prefers-2201477.htm<br \/>\n(12) <a href=\"https:\/\/www.accenture.com\/t20170503T114448Z__w__\/us-en\/_acnmedia\/PDF-44\/Accenture-Retail-Customer-Research-Executive-Summary-2017.pdf#zoom=50\" target=\"_blank\" rel=\"noopener\">https:\/\/www.accenture.com\/t20170503T114448Z__w__\/us-en\/_acnmedia\/PDF-44\/Accenture-Retail-Customer-Research-Executive-Summary-2017.pdf#zoom=50<\/a><br \/>\n(13) http:\/\/www.adweek.com\/digital\/infographic-50-of-gen-z-cant-live-without-youtube-and-other-stats-that-will-make-you-feel-old\/<br \/>\n(14) https:\/\/www.globalwebindex.com\/reports\/generation-z<br \/>\n(15)https:\/\/assets.ctfassets.net\/inb32lme5009\/7wDIuSsLOnSxTUqPmRb081\/603b8ffb77757549d39034884a23743c\/The_Youth_of_the_Nations__Global_Trends_Among_Gen_Z.pdf<\/p>","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 h\u1ecdc sinh, sinh vi\u00ean, nh\u1eefng ng\u01b0\u1eddi \u0111i l\u00e0m m\u1edbi ra tr\u01b0\u1eddng? B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 h\u1ecd ngo\u00e0i nh\u1eefng th\u00f4ng tin chung chung nh\u01b0 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd,..? N\u1ebfu b\u1ea1n \u0111ang c\u00f3 nh\u00f3m kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady h\u00e3y b\u1ecf ra 2 ph\u00fat \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,125],"tags":[656,651],"class_list":["post-11027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-viet-nam-insights","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=11027"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11027\/revisions"}],"predecessor-version":[{"id":11034,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/11027\/revisions\/11034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11033"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=11027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=11027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=11027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}