{"id":10998,"date":"2020-05-06T15:47:49","date_gmt":"2020-05-06T08:47:49","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10998"},"modified":"2020-05-08T15:57:49","modified_gmt":"2020-05-08T08:57:49","slug":"ke-hoach-marketing-cho-spa-clinic-tham-my-vien","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-cho-spa-clinic-tham-my-vien\/","title":{"rendered":"K\u1ebf ho\u1ea1ch marketing cho spa, clinic, th\u1ea9m m\u1ef9 vi\u1ec7n"},"content":{"rendered":"<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u1ecdc b\u00e0i n\u00e0y ch\u00fang t\u00f4i mu\u1ed1n b\u1ea1n t\u1ef1 h\u1ecfi 2 c\u00e2u h\u1ecfi nh\u1ecf cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng (digital) marketing c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u0111ang qu\u1ea3n l\u00fd:<\/p>\n<ul>\n<li>L\u00e0m ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd th\u00ec c\u00f3 c\u1ea7n quan t\u00e2m \u0111\u1ebfn k\u1ebf ho\u1ea1ch (digital) marketing kh\u00f4ng?<\/li>\n<li>V\u1edbi b\u1ea1n k\u1ebf ho\u1ea1ch marketing \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<p>C\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean s\u1ebd quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>R\u1ea5t nhi\u1ec1u ch\u1ee7 th\u1ea9m m\u1ef9 vi\u1ec7n, nh\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng b\u1eadn t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch marketing, v\u00ec h\u1ecd cho r\u1eb1ng n\u00f3 kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 phi\u1ec1n ph\u1ee9c thay v\u00e0o \u0111\u00f3 h\u1ecd cho r\u1eb1ng nhi\u1ec1u th\u1ee9 quan tr\u1ecdng c\u1ea7n lo h\u01a1n v\u00e0 th\u01b0\u1eddng chuy\u1ec3n tr\u00e1ch nhi\u1ec7m \u0111\u00f3 l\u00ean nh\u1eefng b\u1ea1n leader hay th\u1eadm ch\u00ed l\u00e0 vai tr\u00f2 executive \u0111\u1ec3 h\u1ecd t\u1ef1 l\u00ean plan. V\u00e0 nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p \u0111\u00f3 l\u1ea1i qu\u00e1 b\u1eadn r\u1ed9n v\u1edbi nhi\u1ec7m v\u1ee5, th\u00e1ch th\u1ee9c v\u00e0 \u0111\u1ea5u tranh h\u00e0ng ng\u00e0y &#8211; d\u00e0nh v\u00e0i gi\u1edd \u0111\u1ec3 vi\u1ebft ra nh\u1eefng \u0111i\u1ec1u d\u01b0\u1eddng nh\u01b0 qu\u00e1 r\u00f5 r\u00e0ng, nghe c\u00f3 v\u1ebb nh\u01b0 l\u00e0 \u0111ang l\u00e3ng ph\u00ed v\u00e0 kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n<h1>H\u01b0\u1edbng d\u1eabn l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng chi\u1ebfn d\u1ecbch (digital) marketing<\/h1>\n<p>Vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch (digital) marketing kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c l\u1eadp m\u1ed9t b\u1ea3n danh s\u00e1ch list ra nh\u1eefng c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m, ai s\u1ebd l\u00e0m g\u00ec, chi ti\u1ec1n bao nhi\u00eau, KPIs c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o. Th\u1ef1c ch\u1ea5t, k\u1ebf ho\u1ea1ch (digital) marketing ph\u1ea3i l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u\u00a0 h\u01b0\u1edbng d\u1eabn &#8211; guideline ch\u1ec9 l\u1ed1i th\u1ef1c s\u1ef1 gi\u00fap b\u1ea1n theo d\u00f5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p b\u1ea1n h\u00e0ng ng\u00e0y.<\/p>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch marketing hay digital marketing cho c\u00e1c c\u01a1 s\u1edf cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1ed1t c\u00f3 th\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u0169ng nh\u01b0 doanh thu.\u00a0 \u0110\u1ec3 c\u00e1c marketer v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 qu\u00e1 tr\u00ecnh khi x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch marketing DTM Consulting s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu th\u1ea9m m\u1ef9 vi\u1ec7n, spa, clinic.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o marketer hay nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch (digital) marketing th\u1ef1c s\u1ef1 s\u1ebd gi\u00fap doanh nghi\u1ec7p l\u00e0m \u0111\u1eb9p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh? H\u00e3y theo d\u00f5i h\u01b0\u1edbng d\u1eabn 5 b\u01b0\u1edbc sau &#8211; \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, thi\u1ebft l\u1eadp, chu\u1ea9n b\u1ecb, cung c\u1ea5p v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebf ho\u1ea1ch marketing.<\/p>\n<h1><strong>Nh\u1eadn di\u1ec7n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h1>\n<p>Nh\u00e0 qu\u1ea3n l\u00fd hay ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i ph\u00e2n t\u00edch ba kh\u00eda c\u1ea1nh quan tr\u1ecdng, c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh nghi\u1ec7p- s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) doanh nghi\u1ec7p \u0111ang cung c\u1ea5p, kh\u00e1ch h\u00e0ng\/th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>V\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u00e1c c\u01a1 s\u1edf kinh doanh c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9, spam, clinic c\u1ea7n xem x\u00e9t:<\/h3>\n<ul>\n<li>D\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111ang kinh doanh l\u00e0 g\u00ec? D\u1ecbch v\u1ee5 \u0111\u00f3 c\u00f3 \u0111i\u1ec3m n\u1ed5i b\u1eadt n\u00e0o?<\/li>\n<li>Nhi\u1ec7m v\u1ee5 v\u00e0 t\u1ea7m nh\u00ecn nh\u01b0 th\u1ebf n\u00e0o? N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i, n\u0103ng l\u1ef1c c\u1ea1nh tranh (Core competency) l\u00e0 g\u00ec?<\/li>\n<li>\u0110i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? C\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda ra sao?<\/li>\n<li>Business model c\u1ee7a doanh nghi\u1ec7p b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7559\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share.jpg\" alt=\"Quy tr\u00ecnh marketing\" width=\"600\" height=\"345\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share.jpg 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-300x172.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-768x441.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-1024x588.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-600x345.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-254x146.jpg 254w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Increasing-hispanic-market-share-131x75.jpg 131w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/h3>\n<ul>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai?<\/li>\n<li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 nh\u1eefng nhu c\u1ea7u, k\u1ef3 v\u1ecdng v\u00e0 pain point nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 b\u1ea1n \u0111ang cung c\u1ea5p?<\/li>\n<li>Kh\u00e1ch h\u00e0ng hi\u1ec7n di\u1ec7n \u1edf c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o?<\/li>\n<\/ul>\n<h3>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n<ul>\n<li>H\u1ecd l\u00e0 ai ?Th\u01b0\u01a1ng hi\u1ec7u h\u1ecd \u0111ang \u0111\u1ecbnh v\u1ecb ra sao?<\/li>\n<li>\u0110i\u1ec1u g\u00ec \u1edf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u1ecd \u0111ang l\u00e0m t\u1ed1t v\u00e0 ch\u01b0a t\u1ed1t? Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb \u0111\u1ed1i th\u1ee7?<\/li>\n<li>C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec? C\u00e1ch h\u1ecd tri\u1ec3n khai nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<h1>K\u1ebf ho\u1ea1ch (digital) marketing<\/h1>\n<h2><strong>X\u00e2y d\u1ef1ng m\u1ee5c \u0111\u00edch (goal) v\u00e0 m\u1ee5c ti\u00eau (objective) cho k\u1ebf ho\u1ea1ch (digital) marketing<\/strong><\/h2>\n<p>Khi l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111\u1ec1u c\u1ea7n l\u00e0m r\u00f5 m\u1ee5c ti\u00eau th\u00ec c\u00f4ng vi\u1ec7c \u0111\u00f3 m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i \u0111\u1ebfn \u0111\u00edch \u0111\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: justify;\">Marketing Goal l\u00e0 m\u1ee5c \u0111\u00edch marketing \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c, cho th\u1ea5y doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o t\u1eeb c\u00e1c k\u00eanh marketing. \u201cGoals\u201d m\u00f4 t\u1ea3 c\u00e1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing s\u1ebd \u0111\u00f3ng g\u00f3p cho doanh nghi\u1ec7p trong c\u00e1c l\u0129nh v\u1ef1c ch\u00ednh l\u00e0 t\u0103ng doanh s\u1ed1, ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed,&#8230;. M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u h\u01a1n, goals l\u00e0 \u201cnh\u1eefng g\u00ec doanh nghi\u1ec7p hy v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c\u201d, m\u1ed9t c\u00e1ch chung chung.<\/p>\n<p style=\"text-align: justify;\">Trong khi \u0111\u00f3 \u201cObjective\u201d l\u00e0 \u201cnh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c\u201d \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, c\u00f3 th\u1eddi h\u1ea1n v\u00e0 h\u00e0nh \u0111\u1ed3ng l\u00e0m sao \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.<br \/>\nR\u1ea5t nhi\u1ec1u marketer nh\u1ea7m l\u1eabn &#8220;marketing goal&#8221; v\u00e0 &#8220;marketing objective&#8221;, m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u marketer c\u00f3 th\u1ec3 hi\u1ec7u theo v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<p>Marketing Goal: m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<p>Marketing Objective: t\u0103ng 20% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m<\/p>\n<h1><span id=\"Buoc_4_Xac_dinh_thi_truong_muc_tieu\">X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/h1>\n<p>Khi h\u1ecfi v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec th\u00ec c\u00f3 l\u1ebd ai c\u0169ng c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25-35, s\u1ed1ng \u1edf th\u00e0nh ph\u1ed1 ch\u1ee7 y\u1ebfu l\u00e0 H\u00e0 N\u1ed9i, H\u1ed3 Ch\u00ed Minh, \u0110\u00e0 N\u1eb5ng,\u2026 Nh\u01b0ng khi h\u1ecfi chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c th\u00f4ng tin kh\u00e1c nh\u01b0: h\u1ecd th\u00edch g\u00ec? Kh\u00f4ng th\u00edch g\u00ec? H\u00e0nh vi c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y l\u00e0 g\u00ec? B\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi ai? H\u1ecd hi\u1ec7n di\u1ec7n \u1edf \u0111\u00e2u? Xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p c\u1ee7a h\u1ecd c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o?\u2026 th\u00ec l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3 \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Ch\u00ednh v\u00ec doanh nghi\u1ec7p th\u1ef1c ch\u1ea5t kh\u00f4ng hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai? H\u1ecd \u1edf \u0111\u00e2u, c\u00f3 h\u00e0nh vi h\u00e0ng ng\u00e0y ra sao? V\u1eady n\u00ean doanh nghi\u1ec7p lu\u00f4n \u0111au \u0111\u1ea7u kh\u00f4ng bi\u1ebft ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ra sao, tr\u00ean k\u00eanh n\u00e0o,.. H\u1ec7 qu\u1ea3 l\u00e0 doanh nghi\u1ec7p tr\u1ea3i ng\u00e2n s\u00e1ch marketing cho t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh m\u00e0 ch\u01b0a ch\u1eafc c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3><span id=\"Giai_phap_ho_tro\">Gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3<\/span><\/h3>\n<p>N\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u0169ng ch\u01b0a th\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u01b0 tr\u00ean th\u00ec vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. L\u01b0u \u00fd, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng th\u1ef1c ch\u1ea5t kh\u00f4ng qu\u00e1 t\u1ed1n k\u00e9m hay c\u1ea7n ngu\u1ed3n l\u1ef1c l\u1edbn m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), v\u1ed1n \u00edt c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c v\u1edbi\u00a0<strong>chi ph\u00ed ch\u1ec9 t\u1eeb 20 tri\u1ec7u t\u1ea1i DTM Consulting. <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">Chi ti\u1ebft t\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n<p>&gt;&gt; Xem th\u00eam <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-tham-my\/\"><strong>B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 t\u1ea1i Vi\u1ec7t Nam v\u00e0 insight kh\u00e1ch h\u00e0ng<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><img decoding=\"async\" class=\"aligncenter wp-image-10060 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\" data-sizes=\"(max-width: 600px) 100vw, 600px\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg 960w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-133x75.jpg 133w\" alt=\"\" width=\"600\" height=\"338\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 \u0111\u1ea7y \u0111\u1ee7 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0o th\u1ecb tr\u01b0\u1eddng (nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n test), ho\u1eb7c khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u00ec t\u0103ng hi\u1ec7u qu\u1ea3, kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i th\u1ebf, c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p.<\/p>\n<p>Khi doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin (d\u1eef li\u1ec7u) c\u1ee5 th\u1ec3 v\u1ec1\u00a0th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n chia\u00a0v\u00e0 l\u1ef1a ch\u1ecdn kh\u00fac th\u1ecb tr\u01b0\u1eddng\u00a0th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c h\u00e0nh \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p cho t\u1eebng kh\u00fac.<\/p>\n<h2><span id=\"Buoc_5_Chien_luoc_Marketing\">Chi\u1ebfn l\u01b0\u1ee3c Marketing cho th\u1ea9m m\u1ef9 vi\u1ec7n, spa, clinic<\/span><\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh. Hay n\u00f3i c\u00e1ch kh\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ch\u1ee9a \u201c\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb\u201d c\u1ee7a doanh nghi\u1ec7p, th\u00f4ng \u0111i\u1ec7p, c\u00e1c th\u00f4ng tin\/d\u1eef li\u1ec7u v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi kh\u00e1ch h\u00e0ng,\u2026.<\/p>\n<p>G\u1ee3i \u00fd m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing:<\/p>\n<ul>\n<li>B\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 cho nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111ang c\u00f3? (Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng)<\/li>\n<li>Gi\u1edbi thi\u1ec7u ph\u1ea1m vi s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi? (Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng)<\/li>\n<li>N\u00e2ng c\u1ea5p ho\u1eb7c c\u1ea3i thi\u1ec7n cung c\u1ea5p s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3? (Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m)<\/li>\n<li>Chuy\u1ec3n sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c trong doanh nghi\u1ec7p? (Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a)<\/li>\n<\/ul>\n<p>&gt;&gt;\u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-chien-luoc-marketing-hieu-qua-cho-startups\/\">C\u00e1ch x\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 cho Startups, SMEs<\/a><\/strong><\/p>\n<p>Gi\u1ea3 s\u1eed, doanh nghi\u1ec7p c\u1ea7n t\u0103ng 45% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n tri\u1ec3n khai \u0111\u00f3 l\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung &amp; \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<h2><span id=\"Buoc_6_8211_Chien_thuat_Marketing_Action_Plan\">Chi\u1ebfn thu\u1eadt Marketing \u2013 Action Plan cho th\u1ea9m m\u1ef9 vi\u1ec7n, spa, ph\u00f2ng kh\u00e1m<\/span><\/h2>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng marketing c\u1ee5 th\u1ec3 b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n theo \u0111\u1ecbnh h\u01b0\u1edbn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt hay c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ea7n c\u00f3 \u0111\u1ec3 thu h\u00fat &amp; chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<p>C\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y truy\u1ec1n th\u00f4ng v\u1ec1 \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng m\u1edbi qua c\u00e1c k\u00eanh social media, email marketing ho\u1eb7c kh\u00e1ch h\u00e0nh v\u00e0o website. Tr\u00ean t\u1eebng k\u00eanh l\u1ea1i c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 KPIs \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u00e0 t\u1eebng c\u00e1 nh\u00e2n ph\u1ee5 tr\u00e1ch c\u1ea7n b\u1ea3o \u0111\u1ea3m.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4713 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail.jpg\" alt=\"\" width=\"800\" height=\"433\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail.jpg 850w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-300x162.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-768x416.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-600x325.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-260x141.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/kpis-fail-139x75.jpg 139w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/433;\" \/><\/a><\/p>\n<h2><span id=\"Buoc_7_8211_Ngan_sach\">D\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch<\/span><\/h2>\n<p>Song song v\u1edbi vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch cho actions plan v\u00e0 KPIs, vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch marketing c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho t\u1eebng k\u00eanh. L\u00e0m marketer b\u1ea1n ph\u1ea3i bi\u1ebft\u00a0 ki\u1ec3m so\u00e1t chi ph\u00ed, bi\u1ebft \u0111\u01b0\u1ee3c t\u1eebng \u0111\u1ed3ng m\u00ecnh b\u1ecf ra \u0111i \u0111\u00e2u, \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 ra sao.<\/p>\n<h2><span id=\"Buoc_8_Theo_doi_danh_gia_va_chinh_sua\">Theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ec9nh s\u1eeda\u00a0<\/span><\/h2>\n<p>K\u1ebf ho\u1ea1ch marketing kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch 1 l\u1ea7n d\u00f9ng cho m\u00e3i m\u00e3i. Nh\u01b0 ch\u00fang t\u00f4i c\u00f3 \u0111\u1ec1 c\u1eadp ban \u0111\u1ea7u v\u1ec1 vai tr\u00f2 c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch marketing, ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng g\u00ec, ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau g\u00ec, \u0111ang ho\u00e0n thi\u1ec7n\/\u0111\u1ea1t \u0111\u01b0\u1ee3c bao nhi\u00eau ph\u1ea7n tr\u0103m so v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n<p>N\u1ebfu th\u1ef1c t\u1ebf tri\u1ec3n khai x\u00ea l\u1ec7ch so v\u1edbi d\u1ef1 ki\u1ebfn trong k\u1ebf ho\u1ea1ch th\u00ec marketer l\u00e0 ng\u01b0\u1eddi lu\u00f4n ph\u1ea3i nh\u00ecn v\u00e0o plan \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ea7n kh\u1eafc ph\u1ee5c, c\u00e1c ph\u01b0\u01a1ng \u00e1n back up, \u0111\u00e1nh gi\u00e1 v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i plan cho h\u1ee3p l\u00fd v\u00e0 c\u0169ng r\u00fat kinh nghi\u1ec7m cho l\u1ea7n sau.<\/p>\n<p>V\u1ea5n v\u1edbi v\u00ed d\u1ee5 tr\u00ean, trong khi tri\u1ec3n khai truy\u1ec1n th\u00f4ng tr\u00ean c\u1ea3 3 k\u00eanh social media, email marketing &amp; paid search, marketer nh\u1eadn th\u1ea5y chi ph\u00ed tr\u00ean k\u00eanh social media \u0111ang \u0111em v\u1ec1 l\u01b0\u1ee3ng truy c\u1eadp &amp; kh\u00e1ch h\u00e0ng m\u1edbi hi\u1ec7u qu\u1ea3 nh\u1ea5t, k\u00eanh paid search l\u1ea1i kh\u00f4ng kh\u1ea3 quan, ti\u00eau t\u1ed1n chi ph\u00ed 55% m\u00e0 hi\u1ec7u qu\u1ea3 \u0111em v\u1ec1 ch\u1ec9 c\u00f3 20% so v\u1edbi d\u1ef1 ki\u1ebfn th\u00ec marketer c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch \u0111i\u1ec1u ph\u1ed1i l\u1ea1i chi ph\u00ed tr\u00ean c\u00e1c k\u00eanh.<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng t\u1ed1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ea7n t\u1ed1i \u01b0u tr\u00ean t\u1eebng k\u00eanh th\u00ec ngay t\u1eeb \u0111\u1ea7u, marketer ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c ch\u1ec9 s\u1ed1, KPIs v\u1edbi t\u1eebng h\u00e0nh \u0111\u1ed9ng marketing.<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p b\u1ea1n ch\u01b0a c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch, m\u1ee5c ti\u00eau,\u2026 v\u00e0 l\u1ef1a ch\u1ecdn KPIs, metrics \u0111\u1ec3 \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tr\u00ean t\u1eebng k\u00eanh th\u00ec c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i &#8220;ch\u1eadm l\u1ea1i&#8221; \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm b\u1eafc c\u00e1c th\u00f4ng tin v\u1ec1 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-tham-my\/\">th\u00f3i quen v\u00e0 insight kh\u00e1ch h\u00e0ng ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9<\/a><\/strong> v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p, ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf cho SMEs, startups.<\/p>\n<p style=\"text-align: right;\"><span style=\"text-align: right;\">Tham kh\u1ea3o Briella Cendrzak<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u1ecdc b\u00e0i n\u00e0y ch\u00fang t\u00f4i mu\u1ed1n b\u1ea1n t\u1ef1 h\u1ecfi 2 c\u00e2u h\u1ecfi nh\u1ecf cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng (digital) marketing c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u0111ang qu\u1ea3n l\u00fd: L\u00e0m ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd th\u00ec c\u00f3 c\u1ea7n quan t\u00e2m \u0111\u1ebfn k\u1ebf ho\u1ea1ch (digital) marketing kh\u00f4ng? V\u1edbi b\u1ea1n k\u1ebf ho\u1ea1ch [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11024,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,125],"tags":[653],"class_list":["post-10998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-viet-nam-insights","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10998"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10998\/revisions"}],"predecessor-version":[{"id":11100,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10998\/revisions\/11100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11024"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}