{"id":10994,"date":"2020-05-02T10:23:58","date_gmt":"2020-05-02T03:23:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10994"},"modified":"2020-05-02T10:23:58","modified_gmt":"2020-05-02T03:23:58","slug":"hanh-vi-su-dung-dich-vu-lam-dep-se-thay-doi-ra-sao-trong-tuong-lai","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/hanh-vi-su-dung-dich-vu-lam-dep-se-thay-doi-ra-sao-trong-tuong-lai\/","title":{"rendered":"H\u00e0nh vi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p s\u1ebd thay \u0111\u1ed5i ra sao trong t\u01b0\u01a1ng lai?"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p & Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n \u0111\u00e3 \u0111\u1ea1t doanh thu 489 t\u1ef7 USD tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u1edbi Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n l\u00e0 ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t (Theo Statista, n\u0103m 2018). <\/span>Ph\u00e2n kh\u00fac n\u00e0y chi\u1ebfm 45% doanh thu, ti\u1ebfp theo l\u00e0 ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c da v\u1edbi 27%.<\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng cao h\u01a1n v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 5% m\u1ed7i n\u0103m. Theo s\u00e1t l\u00e0 ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c da v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng d\u1ef1 ki\u1ebfn l\u00e0 4% m\u1ed7i n\u0103m.<\/span><\/p>\n

Nhu c\u1ea7u d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n ng\u00e0y c\u00e0ng t\u0103ng c\u00f9ng v\u1edbi nh\u1eefng \u0111\u00f2i h\u1ecfi ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng. Mu\u1ed1n c\u1ea1nh tranh v\u00e0 t\u0103ng tr\u01b0\u1edfng trong ng\u00e0nh d\u1ecbch v\u1ee5 n\u00e0y, kh\u00f4ng c\u00e1ch n\u00e0o kh\u00e1c l\u00e0 hi\u1ec3u bi\u1ebft, n\u1eafm b\u1eaft nhu c\u1ea7u, h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang \u1ee9ng d\u1ee5ng cho c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p t\u1ea1i nh\u00e0<\/h1>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n tr\u1ea3i nghi\u1ec7m c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p ngay t\u1ea1i nh\u00e0. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m nhi\u1ec1u ngu\u1ed3n chi ph\u00ed. H\u01a1n n\u1eefa, c\u00f2n ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111i l\u1edbi c\u00e1c c\u01a1 s\u1edf th\u1ea9m m\u1ef9 vi\u1ec7n.<\/p>\n

Kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3i tr\u1ea3 th\u00eam 15% trong tr\u01b0\u1eddng h\u1ee3p l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 t\u1ea1i nh\u00e0. Nh\u01b0ng kho\u1ea3n ph\u1ee5 ph\u00ed n\u00e0y kh\u00f4ng \u0111\u00e1ng n\u1ebfu xem x\u00e9t t\u1edbi kho\u1ea3n th\u1eddi gian v\u00e0 chi ph\u00ed cho c\u00e1c vi\u1ec7c kh\u00e1c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c.<\/p>\n

S\u1ef1 tho\u1ea3i m\u00e1i khi \u1edf nh\u00e0 m\u00ecnh lu\u00f4n \u0111i tr\u01b0\u1edbc s\u1ef1 b\u1ea5t ti\u1ec7n t\u1ea1i c\u00e1c c\u1eeda ti\u1ec7m. D\u1ecbch v\u1ee5 t\u1ea1i nh\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c nh\u00e0\/ l\u00e0m vi\u1ec7c song song v\u1edbi qu\u00e1 tr\u00ecnh h\u1ecd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p.<\/p>\n

D\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p theo y\u00eau c\u1ea7u<\/h1>\n

X\u00e1c nh\u1eadn m\u1ed9t l\u1ecbch h\u1eb9n t\u1ea1i m\u1ed9t spa\/ th\u1ea9m m\u1ef9 vi\u1ec7n kh\u00e1 r\u1eafc r\u1ed1i v\u00e0 m\u1ea5t th\u1eddi v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1 hi\u1ec7n nay. Ho\u1eb7c l\u00e0 h\u1ecd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c th\u1eddi gian \u01b0a th\u00edch ho\u1eb7c l\u00e0 h\u1ecd ph\u1ea3i ng\u1ed3i trong khu v\u1ef1c ch\u1edd.<\/p>\n

\u0110\u00f4i khi vi\u1ec7c th\u00f4ng tin v\u1ec1 b\u1ea1n kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u0169ng khi\u1ebfn nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0ng ph\u1eadt \u00fd. H\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m, k\u1ec3 c\u1ea3 c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung t\u1eeb c\u01a1 s\u1edf c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t trang web\/ app\/ page \u0111\u1eb7t ph\u00f2ng spa, th\u1ea9m m\u1ef9, … tr\u1ef1c tuy\u1ebfn l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho ch\u1ee7 c\u00e1c c\u01a1 s\u1edf l\u00e0m \u0111\u1eb9p c\u00f3 th\u1ec3 \u0111\u1ec3 tho\u00e1t kh\u1ecfi nh\u1eefng kh\u00f3 kh\u0103n nh\u01b0 v\u1eady.<\/p>\n

>>> Xem th\u00eam: Th\u1ef1c hi\u1ec7n Digital Marketing cho spa, th\u1ea9m m\u1ef9 vi\u1ec7n th\u1ebf n\u00e0o cho \u0111\u00fang?<\/a><\/strong><\/p>\n

Nhu c\u1ea7u cho da li\u1ec5u t\u0103ng cao<\/h1>\n

\"\"<\/p>\n

Do t\u1ef7 l\u1ec7 \u00f4 nhi\u1ec5m cao v\u00e0 l\u1ed1i s\u1ed1ng c\u0103ng th\u1eb3ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c c\u00f3 v\u1ea5n \u0111\u1ec1 nh\u01b0 da d\u1ec5 b\u1ecb m\u1ee5n nh\u01b0 m\u1ee5n \u0111\u1ea7u \u0111en, qu\u1ea7ng th\u00e2m v\u00e0 da nh\u1ea1y c\u1ea3m.<\/p>\n

C\u00e1c tr\u1ecb li\u1ec7u cho da nh\u1ea1y c\u1ea3m kh\u00f4ng ph\u1ea3i nhu c\u1ea7u m\u1edbi, nh\u01b0ng li\u00ean t\u1ee5c t\u0103ng nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ch\u1ee7 y\u1ebfu v\u1ec1 gi\u1ea3m m\u1ea9n \u0111\u1ecf v\u00e0 ph\u1ed3ng ban.<\/p>\n

Theo kh\u1ea3o s\u00e1t L\u00e0m \u0111\u1eb9p n\u0103m 2018 c\u1ee7a Euromonitor, da nh\u1ea1y c\u1ea3m, \u0111\u1ed1m \u0111en, m\u1ee5n \u0111\u1ea7u tr\u1eafng, d\u1ec5 b\u1ecb m\u1ee5n \/ m\u1ee5n tr\u1ee9ng c\u00e1 v\u00e0 m\u1ee5n \u0111\u1ea7u \u0111en l\u00e0 n\u0103m m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u v\u1ec1 da c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n

H\u01b0\u1edbng t\u1edbi n\u0103m 2023, ch\u0103m s\u00f3c da \u1edf \u0110\u00f4ng Nam \u00c1 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd m\u1edf r\u1ed9ng \u1edf m\u1ee9c 7% CAGR, \u0111\u1ea1t 9,5 t\u1ef7 USD;\u00a0\u0111\u00f3 l\u00e0 10% gi\u00e1 tr\u1ecb ch\u0103m s\u00f3c da t\u1ed5ng th\u1ec3 \u1edf Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng. Vi\u1ec7t Nam \u0111\u01b0\u1ee3 \u0111\u00e1nh gi\u00e1 l\u00e0 s\u1ebd ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u00e0nh m\u1ea1nh trong ph\u00e2n kh\u00fac n\u00e0y<\/p>\n

Nhu c\u1ea7u cho c\u00e1c lo\u1ea1i m\u1ef9 ph\u1ea9m th\u1ea3o d\u01b0\u1ee3c<\/h1>\n

C\u1ea3i thi\u1ec7n l\u1ed1i s\u1ed1ng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n \u0111ang \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y \u0111\u00e3 tr\u1edf n\u00ean \u00fd th\u1ee9c h\u01a1n v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd trong n\u1ed7 l\u1ef1c n\u00e2ng cao phong c\u00e1ch v\u00e0 t\u00ednh c\u00e1ch t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd.<\/p>\n

\u0110\u00e0n \u00f4ng c\u0169ng ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m trong th\u00f3i quen h\u00e0ng ng\u00e0y, bao g\u1ed3m nhi\u1ec1u lo\u1ea1i n\u01b0\u1edbc hoa v\u00e0 ch\u1ea5t kh\u1eed m\u00f9i kh\u00e1c nhau.<\/p>\n

Nhu c\u1ea7u gia t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ef9 ph\u1ea9m th\u1ea3o d\u01b0\u1ee3c \u0111ang th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u tung ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m th\u1ea3o d\u01b0\u1ee3c m\u1edbi. L\u00e0 ch\u1ee7 c\u00e1c c\u01a1 s\u1edf l\u00e0 \u0111\u1eb9p, n\u1ebfu b\u1ea1n kh\u00f4ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n s\u1ebd kh\u00f3 kh\u0103n trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n

>>> Xem th\u00eam: Insight kh\u00e1ch h\u00e0ng ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 v\u00e0 spa<\/a><\/strong><\/p>\n

C\u00e1c d\u1ecbch v\u1ee5 ph\u1eabu thu\u1eadt th\u1ea9m m\u1ef9 ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh<\/h1>\n

Theo kh\u1eb3ng \u0111\u1ecbnh c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c b\u00e1c s\u0129 ph\u1eabu thu\u1eadt th\u1ea9m m\u1ef9, c\u00e1c nhu c\u1ea7u v\u1ec1 quy tr\u00ecnh th\u1ea9m m\u1ef9 t\u0103ng m\u1ea1nh h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

Ph\u1ee5 n\u1eef chi\u1ebfm 86,2% trong t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh th\u1ea9m m\u1ef9 tr\u00ean to\u00e0n c\u1ea7u.\u00a0N\u00e2ng ng\u1ef1c, h\u00fat m\u1ee1, ph\u1eabu thu\u1eadt c\u1eaft m\u00ed m\u1eaft, ph\u1eabu thu\u1eadt n\u00e2ng ng\u1ef1c l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf ph\u1ee5 n\u1eef.<\/p>\n

C\u00e1c can thi\u1ec7p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf nam gi\u1edbi – chi\u1ebfm 13,8% t\u1ed5ng s\u1ed1 ca tr\u00ean to\u00e0n th\u1ebf gi\u1edbi- bao g\u1ed3m ph\u1eabu thu\u1eadt c\u1eaft m\u00ed m\u1eaft, gynecomastia, n\u00e2ng m\u0169i, h\u00fat m\u1ee1 v\u00e0 c\u1ea5y t\u00f3c.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a v\u00e0 y\u00eau c\u1ea7u n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ng\u00e0nh Spa<\/h1>\n

\"\"<\/p>\n

Nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 spa \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi thu nh\u1eadp c\u00e1 nh\u00e2n, du l\u1ecbch v\u00e0 c\u00e1c xu h\u01b0\u1edbng nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c, nh\u01b0ng nh\u1ecbp s\u1ed1ng b\u1eadn r\u1ed9n c\u1ee7a cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng nhu c\u1ea7u v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe n\u00e0y, theo Beth McGroarty, Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u v\u00e0 PR t\u1ea1i Vi\u1ec7n S\u1ee9c kh\u1ecfe To\u00e0n c\u1ea7u .<\/p>\n

>>> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9<\/a><\/strong><\/p>\n

Thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi t\u0103ng cao, th\u00fac \u0111\u1ea9y t\u0103ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 t\u00f9y \u00fd v\u00e0 xa x\u1ec9, bao g\u1ed3m c\u1ea3 tr\u1ecb li\u1ec7u v\u00e0 m\u00e1t-xa spa.<\/p>\n

D\u1ecbch v\u1ee5 spa \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh.<\/p>\n

M\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a ng\u00e0nh spa l\u00e0 c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.\u00a0Kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m cao c\u1ea5p v\u00e0 kh\u00f4ng b\u1ecb ng\u1eaft qu\u00e3ng.<\/p>\n

>>> LI\u00caN H\u1ec6 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 Th\u00f3i quen v\u00e0 H\u00e0nh vi s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p theo t\u1eebng ph\u00e2n kh\u00fac.<\/a><\/strong><\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p<\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p & Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n \u0111\u00e3 \u0111\u1ea1t doanh thu 489 t\u1ef7 USD tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u1edbi Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n l\u00e0 ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t (Theo Statista, n\u0103m 2018). Ph\u00e2n kh\u00fac n\u00e0y chi\u1ebfm 45% doanh thu, ti\u1ebfp theo l\u00e0 ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c da v\u1edbi 27%. Th\u1ecb tr\u01b0\u1eddng […]<\/p>","protected":false},"author":17,"featured_media":11023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656],"class_list":["post-10994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10994"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10994\/revisions"}],"predecessor-version":[{"id":11025,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10994\/revisions\/11025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11023"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}