{"id":10964,"date":"2020-04-27T13:17:17","date_gmt":"2020-04-27T06:17:17","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10964"},"modified":"2020-05-16T09:21:07","modified_gmt":"2020-05-16T02:21:07","slug":"insight-khach-hang-nganh-lam-dep-tham-my-va-spa","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-nganh-lam-dep-tham-my-va-spa\/","title":{"rendered":"Insight kh\u00e1ch h\u00e0ng ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 v\u00e0 spa"},"content":{"rendered":"

\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c insight v\u00e0 th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc ti\u00ean c\u00e1c marketer, nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c th\u1ef1c ch\u1ea5t insight l\u00e0 g\u00ec, sau \u0111\u00f3 m\u1edbi l\u00e0 c\u00e1ch \u00e1p d\u1ee5ng insight kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. Nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p \u0111ang kinh doanh d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 vi\u1ec7n hay spa – nh\u1eefng lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u01a1 th\u1ec3 c\u00e0ng nhi\u1ec1u th\u00ec c\u00e0ng c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

Insight kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h1>\n

Customer Insights<\/a> hay insight kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, insight kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0 nh\u1eefng quan s\u00e1t (t\u1eeb marketer, ng\u01b0\u1eddi nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u), th\u1ea5y \u0111\u01b0\u1ee3c v\u00e0 nh\u1eadn th\u1ea5y c\u00f3 ti\u1ec1m n\u0103ng khai th\u00e1c ho\u1eb7c l\u00e0 m\u1ed9t s\u1ef1 di\u1ec5n gi\u1ea3i (nguy\u00ean nh\u00e2n) v\u1ec1 h\u00e0nh vi, t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng<\/a> cho ph\u00e9p c\u00e1c c\u00f4ng ty th\u1ef1c s\u1ef1 hi\u1ec3u nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd mu\u1ed1n v\u00e0 c\u1ea7n, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u1ea1i sao h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady.<\/p>\n

Khi nghi\u00ean c\u1ee9u customer insights \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch s\u1ebd c\u1ea3i thi\u1ec7n v\u00e0 thay \u0111\u1ed5i nhi\u1ec1u \u0111i\u1ec1u nh\u01b0 c\u00e1ch m\u1ed9t c\u00f4ng ty giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ho\u1eb7c ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 do \u0111\u00f3 l\u00e0m t\u0103ng doanh thu.<\/p>\n

Vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c h\u00e0nh vi kh\u00e1ch h\u00e0ng (\u0111i\u1ec3m ch\u1ea1m – touchpoint<\/a>, n\u1ed7i lo l\u1eafng – pain point<\/a>,..) c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u0169ng s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

L\u00e0m sao doanh nghi\u1ec7p kinh doanh, c\u01a1 s\u1edf l\u00e0m \u0111\u1eb9p bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm g\u00ec, quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 g\u00ec? Nh\u1ea5t l\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd \u0111ang thay \u0111\u1ed5i ng\u00e0y c\u00e0ng nhanh trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 hi\u1ec7n nay?<\/p>\n

>> Xem th\u00eam: T\u00ecm insight kh\u00e1ch h\u00e0ng th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>\u00a0<\/strong><\/p>\n

Insight kh\u00e1ch h\u00e0ng ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 v\u00e0 spa<\/h1>\n

Th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 th\u1ec3 chia l\u00e0m 4 ph\u00e2n kh\u00fac l\u1edbn, g\u1ed3m: Cosmetics, Skin Care, Personal Care and Fragrances. Trong \u0111\u00f3, ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (personal care) v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 1.024 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2020 (Theo statista).<\/p>\n

N\u0103m 2018, th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n to\u00e0n c\u1ea7u \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t k\u1ec3 t\u1eeb n\u0103m 2015, theo d\u1eef li\u1ec7u t\u1eeb Euromonitor International*. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 khu v\u1ef1c tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 T\u00e2y \u00c2u kh\u00f4ng \u0111\u1ed5i, nh\u01b0ng t\u1ea1i c\u00e1c khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nh\u01b0 M\u1ef9 Latinh v\u00e0 ch\u00e2u \u00c1 \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p tr\u00ean to\u00e0n c\u1ea7u v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i \u0111\u00f3 – bi\u1ebfn ch\u00fang th\u00e0nh insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 marketing c\u0169ng nh\u01b0 kinh doanh.<\/p>\n

Nh\u1eadn th\u1ee9c v\u1ec1 v\u1ebb \u0111\u1eb9p t\u1ed5ng th\u1ec3<\/h2>\n

Tr\u1ea3i qua m\u1ed7i m\u1ed9t th\u1eddi k\u1ef3 l\u1ecbch s\u1eed, kh\u00e1i ni\u1ec7m v\u00e0 ti\u00eau chu\u1ea9n v\u1ec1 v\u1ebb \u0111\u1eb9p<\/strong> lu\u00f4n thay \u0111\u1ed5i. Nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 v\u00e0 th\u00f4ng tin b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay, t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i \u0111\u00f3 ng\u00e0y c\u00e0ng nhanh h\u01a1n. Ti\u00eau chu\u1ea9n v\u1ec1 v\u1ebb \u0111\u1eb9p gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 n\u00e9t \u0111\u1eb9p b\u00ean ngo\u00e0i m\u00e0 c\u00f2n g\u1eafn li\u1ec1n v\u1edbi v\u1ebb \u0111\u1eb9p t\u1ed5ng th\u1ec3<\/strong> – s\u1ee9c kh\u1ecfe t\u00e2m – sinh l\u00fd c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c c\u00e1ch th\u1ee9c c\u1ea3i thi\u1ec7n v\u1ebb \u0111\u1eb9p t\u1ed5ng th\u1ec3 v\u00e0 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u1eeb m\u1ef9 ph\u1ea9m, c\u00e1c li\u1ec7u ph\u00e1p ch\u0103m s\u00f3c cho \u0111\u1ebfn th\u1ef1c ph\u1ea9m h\u1ecd ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y.<\/p>\n

>> Xem th\u00eam: K\u1ebf ho\u1ea1ch marketing cho spa, th\u1ea9m m\u1ef9 vi\u1ec7n<\/a><\/p>\n

\"D\u00f9ng<\/a><\/p>\n

Da – xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p c\u1ea7n quan t\u00e2m<\/h2>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa t\u00e2m h\u01a1n \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5) l\u00e0m \u0111\u1eb9p c\u00f3 t\u00e1c d\u1ee5ng t\u1ed5ng th\u1ec3 v\u00e0 b\u1ec1n v\u1eefng, n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 s\u1ef1 \u01b0u ti\u00ean c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i doanh s\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m l\u00e0m \u0111\u1eb9p. C\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb xu h\u01b0\u1edbng s\u1ed1ng l\u00e0nh m\u1ea1nh, trong khi m\u1ef9 ph\u1ea9m nh\u01b0 m\u1ef9 ph\u1ea9m trang \u0111i\u1ec3m, t\u1ea1o v\u1ebb \u0111\u1eb9p nh\u00e2n t\u1ea1o ng\u00e0y c\u00e0ng gi\u1ea3m theo c\u00e1ch n\u00e0y. C\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da- skincare \u0111\u00e3 ghi nh\u1eadn s\u1ef1 t\u0103ng nhanh h\u01a1n d\u1ef1 ki\u1ebfn** trong n\u0103m 2018, bao g\u1ed3m t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 trong m\u1eb7t n\u1ea1, toner, kem d\u01b0\u1ee1ng \u1ea9m c\u01a1 b\u1ea3n v\u00e0 s\u1eefa r\u1eeda m\u1eb7t.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/h2>\n

X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 kinh doanh v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p h\u01b0\u1edbng \u0111\u1ebfn. C\u00f3 m\u1ed9t xu h\u01b0\u1edbng v\u1ec1 v\u1ebb \u0111\u1eb9p, quan \u0111i\u1ec3m l\u00e0m \u0111\u1eb9p \u0111ang di\u1ec5n ra – v\u1ebb \u0111\u1eb9p mang th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia***. To\u00e0n c\u1ea7u h\u00f3a v\u00e0 s\u1ef1 quan t\u00e2m \u0111\u1ebfn du l\u1ecbch v\u00e0 v\u0103n h\u00f3a c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 gi\u00fap th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0y. \u0110i\u1ec3n h\u00ecnh l\u00e0 v\u1ebb \u0111\u1eb9p mang th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia H\u00e0n Qu\u1ed1c, hay \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 K-beauty, hi\u1ec7n \u0111ang l\u00e0 xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 chu\u1ea9n m\u1ef1c l\u00e0m \u0111\u1eb9p. V\u00ed d\u1ee5 nh\u01b0 quy tr\u00ecnh ch\u0103m s\u00f3c da 10 b\u01b0\u1edbc, ki\u1ec3u d\u00e1ng phong c\u00e1ch l\u00e0m \u0111\u1eb9p c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn tr\u00ean khu\u00f4n m\u1eb7t,… C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 xu\u1ea5t hi\u1ec7n th\u00eam nhi\u1ec1u xu h\u01b0\u1edbng n\u1eefa nh\u01b0 Nh\u1eadt B\u1ea3n, \u00dac, Scandinavia.<\/p>\n

>> Xem th\u00eam: S\u1ef1 thay \u0111\u1ed5i c\u1ee7a h\u00e0nh vi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p trong t\u01b0\u01a1ng lai<\/a><\/p>\n

\"\"<\/a><\/p>\n

Th\u1ea9m m\u1ef9 v\u00e0 nam gi\u1edbi?<\/h2>\n

Khi nh\u1eafc \u0111\u1ebfn th\u1ea9m m\u1ef9 ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n th\u00ec kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 n\u1eef (chi\u1ebfm 90% doanh s\u1ed1, theo Euromonitor****). Tuy nhi\u00ean, hi\u1ec7n nay s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong vi\u1ec7c ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p v\u00e0 s\u1ee9c kh\u1ecfe \u0111ang d\u1ecbch chuy\u1ec3n d\u1ea7n sang nam gi\u1edbi v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng nhanh trong nh\u1eefng n\u0103m t\u1edbi v\u00e0 c\u00e1c c\u00f4ng ty m\u1ef9 ph\u1ea9m \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ec3 n\u1eafm b\u1eaft ph\u00e2n kh\u00fac n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e1t h\u00e0nh c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da m\u1edbi ph\u1ee5c v\u1ee5 cho th\u1ecb tr\u01b0\u1eddng m\u1edbi ti\u1ec1m n\u0103ng n\u00e0y. V\u1eady c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111ang n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u bi\u1ebft nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u00e0y? \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh ra sao? H\u00e0nh vi v\u00e0 ph\u00e2n kh\u00fac c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> n\u00e0y \u0111\u1ebfn \u0111\u00e2u? Nh\u1ea5t l\u00e0 trong th\u1eddi bu\u1ed5i bi\u1ebfn \u0111\u1ed9ng c\u1ee7a Covid-19 hi\u1ec7n nay.<\/p>\n

Nam gi\u1edbi c\u00f3 quan \u0111i\u1ec3m v\u1ec1 th\u1ea9m m\u1ef9 hay v\u1ebb \u0111\u1eb9p ch\u1eafc ch\u1eafn c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi n\u1eef gi\u1edbi. Doanh nghi\u1ec7p b\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng c\u00e1ch nam gi\u1edbi \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn khi s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng gi\u1ed1ng v\u1edbi n\u1eef gi\u1edbi. H\u1ecd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb v\u1ec1 s\u1ee9c kh\u1ecfe tinh th\u1ea7n, t\u1ef1 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n. H\u1ecd c\u0169ng c\u00f3 nh\u1eefng pain points (\u0111i\u1ec3m nh\u1ea1y c\u1ea3m) v\u00e0 ch\u1ec9 c\u1ea7n doanh nghi\u1ec7p cung c\u1ea5p \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng pain point n\u00e0y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a c\u00e1c marketer, c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p n\u00e0y.<\/p>\n

>> Li\u00ean h\u1ec7 v\u1edbi DTM Consulting<\/a> \u0111\u1ec3 nh\u1eadn nh\u1eefng th\u00f4ng tin v\u1ec1 th\u00f3i quen, h\u00e0nh vi v\u00e0 insight kh\u00e1ch h\u00e0ng ng\u00e0nh l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

Th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean v\u00e0 nh\u00e2n t\u1ea1o?<\/h2>\n

Lu\u00f4n c\u00f3 s\u1ef1 tranh c\u00e3i gi\u1eefa l\u1ee3i \u00edch v\u00e0 t\u00e1c d\u1ee5ng c\u1ee7a hai nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 c\u00e1c th\u00e0nh ph\u1ea7n t\u1eeb t\u1ef1 nhi\u00ean v\u00e0 nh\u00e2n t\u1ea1o. C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa quan \u0111i\u1ec3m v\u00e0 c\u00e1ch hi\u1ec3u c\u1ee7a c\u00e1c nh\u00e0 kinh doanh, marketing v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n t\u1eeb thi\u00ean nhi\u00ean v\u00e0 nh\u00e2n t\u1ea1o. Doanh nghi\u1ec7p v\u00e0 c\u00e1c marketer cho r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n t\u1eeb c\u1ea3 2 ngu\u1ed3n n\u00e0y \u0111\u1ec1u c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ed9 an to\u00e0n \u0111\u1ea1t ti\u00eau chu\u1ea9n . Trong khi \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u01b0a ch\u1eafc \u0111\u00e3 ngh\u0129 nh\u01b0 v\u1eady. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u hi\u1ec3u r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n v\u1edbi ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean s\u1ebd l\u00e0nh m\u1ea1nh v\u00e0 l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t v\u00e0 \u01b0u ti\u00ean h\u01a1n.<\/p>\n

Kho\u1ea3ng 24-30% th\u1ecb tr\u01b0\u1eddng th\u00e0nh ph\u1ea7n ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 m\u1ef9 ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb c\u00e1c th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean, trong khi 70-75% l\u00e0 t\u1ed5ng h\u1ee3p, theo b\u00e1o c\u00e1o c\u1ee7a Frost & Sullivan. Th\u00e1ch th\u1ee9c d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd h\u01a1n nh\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 v\u1ec1 th\u00e0nh ph\u1ea7n, s\u1ef1 an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i – gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/p>\n

>> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho spa, th\u1ea9m m\u1ef9 vi\u1ec7n<\/a><\/strong><\/p>\n

T\u00ecm ki\u1ebfm d\u1eef li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u1edf \u0111\u00e2u?<\/h2>\n

Doanh nghi\u1ec7p b\u1ea1n \u0111ang tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3? B\u1ed1i r\u1ed1i khi kh\u00f4ng bi\u1ebft ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ra sao? X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o cho \u1ed5n?<\/p>\n

T\u1ea1i DTM Consulting cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o, th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 insight kh\u00e1ch h\u00e0ng v\u1ec1 ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9 t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 c\u00e1c ng\u00e0nh kh\u00e1c cho c\u00e1c doanh nghi\u1ec7p v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p, ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf. B\u00ean c\u1ea1nh \u0111\u00f3 ch\u00fang t\u00f4i c\u00f2n h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, l\u1eadp k\u1ebf ho\u1ea1ch (digital) marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

CONTACT US<\/a><\/strong> \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u1eeb chuy\u00ean gia!<\/p>\n

\"Nghi\u00ean<\/a><\/p>\n

 <\/p>\n

Ngu\u1ed3n b\u00e1o c\u00e1o:<\/p>\n

*https:\/\/www.marketresearch.com\/Euromonitor-International-v746\/Beauty-Personal-Care-12453953\/?progid=91615<\/p>\n

**https:\/\/www.marketresearch.com\/Euromonitor-International-v746\/Skin-Care-12453809\/?progid=91615<\/p>\n

***https:\/\/www.marketresearch.com\/Euromonitor-International-v746\/Beauty-Geographic-Hotspots-Exporting-Regional-12816346\/?progid=91615<\/p>\n

****https:\/\/www.marketresearch.com\/Euromonitor-International-v746\/Men-Beauty-Breaking-Stereotypes-Exploiting-12593849\/?progid=91615<\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p, Sarah Schmidt<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c insight v\u00e0 th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc ti\u00ean c\u00e1c marketer, nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c th\u1ef1c ch\u1ea5t insight l\u00e0 g\u00ec, sau \u0111\u00f3 m\u1edbi l\u00e0 c\u00e1ch \u00e1p d\u1ee5ng insight kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. Nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p \u0111ang […]<\/p>","protected":false},"author":4,"featured_media":10982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,125],"tags":[644,656],"class_list":["post-10964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-viet-nam-insights","tag-chien-luoc-marketing","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10964"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10964\/revisions"}],"predecessor-version":[{"id":11200,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10964\/revisions\/11200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10982"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}