{"id":10955,"date":"2020-04-28T15:20:18","date_gmt":"2020-04-28T08:20:18","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10955"},"modified":"2020-04-28T15:20:18","modified_gmt":"2020-04-28T08:20:18","slug":"thuc-hien-digital-marketing-cho-spa-tham-my-vien-the-nao-cho-dung","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thuc-hien-digital-marketing-cho-spa-tham-my-vien-the-nao-cho-dung\/","title":{"rendered":"Th\u1ef1c hi\u1ec7n Digital Marketing cho spa, th\u1ea9m m\u1ef9 vi\u1ec7n th\u1ebf n\u00e0o cho \u0111\u00fang?"},"content":{"rendered":"

Trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p, hay c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 trong l\u0129nh v\u1ef1c kinh doanh spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n \u0111ang c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i cho ri\u00eang m\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cho ri\u00eang m\u00ecnh?<\/p>\n

Digital marketing l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n \u0111ang \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd bao g\u1ed3m nh\u1eefng ch\u1ec9 d\u1eabn gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n digital marketing hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

Hi\u1ec3u v\u1ec1 l\u0129nh v\u1ef1c, s\u1ea3n ph\u1ea9m kinh doanh<\/h1>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 marketing n\u00f3i chung v\u00e0 digital marketing n\u00f3i ri\u00eang \u0111\u00f3 l\u00e0 hi\u1ec3u v\u1ec1 ng\u00e0nh, l\u0129nh v\u1ef1c m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

\"Hi\u1ec3u<\/p>\n

Ch\u1ee7 doanh nghi\u1ec7p, marketing c\u1ea7n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn bao qu\u00e1t v\u1ec1 ng\u00e0nh m\u00e0 doanh nghi\u1ec7p m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc ti\u1ebfn ti\u1ebfp theo m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.<\/p>\n

Hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c t\u1ed1i quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, v\u1edbi th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00ec c\u00f3 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 hay kh\u00f4ng v\u00e0 \u0111\u1ea7u t\u01b0 bao nhi\u00eau, nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ed3ng th\u1eddi c\u0169ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a h\u1ecd \u0111\u1ec3 chu\u1ea9n b\u1ecb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 th\u00ec vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c USP<\/a> c\u1ee7a n\u00f3 c\u0169ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c marketing \u0111\u00fang \u0111\u1eafn.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 mua nh\u1eefng b\u00e1o c\u00e1o v\u1ec1 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p, b\u00e1o c\u00e1o v\u1ec1 spa – th\u1ea9m m\u1ef9 vi\u1ec7n,… v\u1ec1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong th\u1eddi gian g\u1ea7n nh\u1ea5t. Ho\u1eb7c l\u00e0 c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi nh\u1eefng c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng cho ri\u00eang m\u00ecnh.<\/p>\n

Hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng<\/h1>\n

B\u00ean c\u1ea1nh vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n marketing hi\u1ec7u qu\u1ea3.<\/p>\n

\"D\u00f9ng<\/p>\n

Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u00fap cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00fang \u0111\u1eafn v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c, thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi m\u00ecnh.<\/p>\n

X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, th\u00ec c\u00e1c spa, th\u1ea9m m\u1ef9 vi\u1ec7n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai, c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y x\u00e2y d\u1ef1ng PERSONA<\/a> th\u1eadt chi ti\u1ebft cho doanh nghi\u1ec7p m\u00ecnh. Th\u00f4ng tin t\u1eeb ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing nh\u01b0 t\u1eeb c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing cho \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh hi\u1ec7n di\u1ec7n, k\u00eanh ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng, c\u00e1ch th\u1ee9c truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p,…<\/p>\n

H\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

B\u00ean c\u1ea1nh x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3.<\/p>\n

B\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng<\/a> c\u1ee7a m\u00ecnh l\u00e0 g\u00ec ch\u01b0a? B\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/a> s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 hay ch\u01b0a? C\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c touch point tr\u00ean h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd?<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 mua nh\u1eefng b\u00e1o c\u00e1o v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng spa, th\u1ea9m m\u1ef9 vi\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ho\u1eb7c t\u00ecm \u0111\u1ebfn c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng th\u00f4ng tin ch\u00ednh x\u00e1c nh\u1ea5t, d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng nh\u1ea5t.<\/p>\n

X\u00e1c \u0111\u1ecbnh s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c k\u00eanh<\/h1>\n

Sau khi c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 ng\u00e0nh, l\u0129nh v\u1ef1c c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch digital marketing t\u1ed1t nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean m\u00f4i tr\u01b0\u1eddng online.<\/p>\n

T\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c m\u00e0 spa, th\u1ea9m m\u1ef9 vi\u1ec7n \u0111ang th\u1ef1c hi\u1ec7n l\u00e0 g\u00ec m\u00e0 vi\u1ec7c xu\u1ea5t hi\u1ec7n hay t\u1eadp trung v\u00e0o k\u00eanh n\u00e0o c\u0169ng kh\u00e1c nhau. Nh\u01b0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0:<\/p>\n

Website<\/h2>\n

Website l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh tr\u00ean m\u00f4i tr\u01b0\u1eddng online. Kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c spa. th\u1ea9m m\u1ef9 vi\u1ec7n, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p kinh doanh \u1edf l\u0129nh v\u1ef1c kh\u00e1c c\u0169ng c\u00f3 website cho ri\u00eang m\u00ecnh.<\/p>\n

Social media<\/h2>\n

\"M\u1ea1ng<\/p>\n

Facebook<\/h3>\n

T\u1ea1i Vi\u1ec7t Nam, Facebook \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn, h\u1ea7u nh\u01b0 ai c\u0169ng c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n Facebook cho ri\u00eang m\u00ecnh. Vi\u1ec7c xu\u1ea5t hi\u1ec7n tr\u00ean Facebook c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ch\u1ecdn l\u1ef1a \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn.<\/p>\n

Tuy nhi\u00ean, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay coi Facebook l\u00e0 k\u00eanh \u0111\u1ec3 l\u00e0m branding ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u00e1n h\u00e0ng. C\u00e1c spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n c\u00f3 l\u1ebd c\u0169ng n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n

Instagram<\/h3>\n

Instagram t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111a s\u1ed1 b\u1edfi gi\u1edbi tr\u1ebb. N\u1ebfu nh\u01b0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u1edbi tr\u1ebb th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t k\u00eanh c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd. Instagram cho ph\u00e9p b\u1ea1n \u0111\u0103ng v\u00e0 l\u01b0u tr\u1eef nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1eb9p, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u0103ng nh\u1eefng b\u1ee9c \u1ea3nh feedback t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

Youtube<\/h3>\n

S\u1eed d\u1ee5ng Youtube l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t \u0111\u1eb7c s\u1eafc \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng qua nh\u1eefng video d\u1ea1y l\u00e0m \u0111\u1eb9p hay video th\u1ef1c hi\u1ec7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p l\u00e0m \u0111\u1eb9p t\u1ea1i spa, th\u1ea9m m\u1ef9 vi\u1ec7n,…<\/p>\n

Ch\u1ecdn k\u00eanh n\u00e0o \u0111\u1ec3 marketing?<\/h2>\n

\u0110\u1ed1i v\u1edbi digital marketing, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng th\u01b0\u1eddng c\u1ea7n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u1ecdn k\u00eanh n\u00e0o \u0111\u1ec3 t\u1eadp trung cho n\u1ed7 l\u1ef1c marketing. B\u1edfi v\u00ec ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty l\u00e0 c\u00f3 h\u1ea1n, kh\u00f4ng th\u1ec3 ph\u00e2n t\u00e1n chi ph\u00ed v\u00e0 s\u1ef1 quan t\u00e2m t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. H\u01a1n n\u1eefa, ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed7i k\u00eanh c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau, h\u00e0nh vi c\u1ee7a h\u1ecd kh\u00e1c nhau n\u00ean l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1ed9 ti\u1ec1m n\u0103ng s\u1ebd kh\u00e1c nhau tr\u00ean m\u1ed7i k\u00eanh.<\/p>\n

Do \u0111\u00f3, vi\u1ec7c x\u00e1c \u0111\u1ecbnh k\u00eanh ti\u1ec1m n\u0103ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng t\u1eadp trung v\u00e0o l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. T\u00f9y v\u00e0o n\u0103ng l\u1ef1c c\u1ee7a c\u00f4ng ty m\u00e0 c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 k\u00eanh kh\u00e1c nhau. Nh\u1eefng k\u00eanh m\u00e0 ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t cho b\u1ea1n bao g\u1ed3m: website, Facebook, Youtube, Instagram… Ngo\u00e0i ra, c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u01b0 Zalo, Pinterest, Tiktok,…<\/p>\n

Ch\u1ecdn KOLs nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u00fang?<\/h1>\n

Vi\u1ec7c s\u1eed d\u1ee5ng KOLs cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 l\u1ebd kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kinh doanh trong l\u0129nh v\u1ef1c spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi k\u1ef3 m\u00e0 Influencer marketing r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u01b0 hi\u1ec7n nay.<\/p>\n

C\u00f3 l\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i v\u1ec1 l\u00fd do m\u00e0 vi\u1ec7c ch\u1ecdn KOLs cho ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u01b0 th\u1ebf khi m\u00e0 hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 \u0111em l\u1ea1i l\u00e0 th\u1ef1c s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

\"KOL\"<\/p>\n

Ch\u00eca kh\u00f3a cho s\u1ef1 hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i \u0111\u00f3 t\u1ea5t nhi\u00ean l\u00e0 \u0111\u1ebfn t\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ec9 m\u1ec9, th\u00f4ng \u0111i\u1ec7p s\u00e1ng t\u1ea1o, th\u1ef1c hi\u1ec7n v\u00e0 gi\u00e1m s\u00e1t hi\u1ec7u qu\u1ea3,… Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft, v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 c\u1ea7n ch\u1ecdn \u0111\u00fang KOLs.<\/p>\n

Ch\u1ecdn KOLs th\u1ebf n\u00e0o l\u00e0 \u0111\u00fang? \u0110\u00f3 l\u00e0:<\/p>\n