{"id":10931,"date":"2020-04-25T09:50:07","date_gmt":"2020-04-25T02:50:07","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10931"},"modified":"2020-11-28T10:51:39","modified_gmt":"2020-11-28T03:51:39","slug":"chien-luoc-xay-dung-va-phat-trien-thuong-hieu-nganh-lam-dep-tham-my","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-xay-dung-va-phat-trien-thuong-hieu-nganh-lam-dep-tham-my\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng t\u1eeb 489 t\u1ef7 USD \u0111\u00f4 la trong n\u0103m 2018 l\u00ean 750 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2024 (Crowdspring, 2018)<\/strong><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, b\u1ea1n ngh\u0129 m\u00ecnh c\u00f3 bao nhi\u00eau \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao nhi\u00eau kh\u00f3 kh\u0103n \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt ho\u1eb7c tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u?<\/p>\n

C\u00e1c b\u01b0\u1edbc cho chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9<\/strong><\/h1>\n

T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111i sau, l\u00e0m sao \u0111\u1ec3 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng?<\/p>\n

H\u00e3y t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, m\u1edbi l\u1ea1 v\u00e0 \u0111\u1ed9c nh\u1ea5t! Marketing g\u1ecdi \u0111\u00f3 l\u00e0 USP<\/strong><\/a> cho s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u!<\/p>\n

M\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u1ebf m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00f4ng ty ho\u1eb7c l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m n\u1ebfu kh\u00f4ng \u0111i \u0111\u00fang h\u01b0\u1edbng (hay chi\u1ebfn l\u01b0\u1ee3c) \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

M\u1ed9t USP t\u1ed1t s\u1ebd h\u1ee3p l\u00fd h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u1eb1ng c\u00e1ch cho ph\u00e9p doanh nghi\u1ec7p truy\u1ec1n \u0111\u1ea1t c\u00e1ch b\u1ea1n mu\u1ed1n th\u1ecb tr\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, t\u1eadp trung v\u00e0o c\u00e1c l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a n\u00f3.<\/p>\n

>>> Xem th\u00eam: 10 quy t\u1eafc d\u00e0nh cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n

Nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h2>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>\u00a0<\/a>v\u00e0 nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n

Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 gi\u1edbi thi\u1ec7u v\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd, vi\u1ec7c \u0111\u1ee9ng tr\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n kh\u00f4ng th\u1ec3 t\u1eadn d\u1ee5ng th\u1ecb tr\u01b0\u1eddng digital n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng t\u00edch c\u1ef1c tham gia!<\/p>\n

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p \u0111ang trong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng ty t\u00edch h\u1ee3p ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o\u00a0qu\u00e1 tr\u00ecnh\u00a0thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd chi cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t ngu\u1ed3n \u00fd t\u01b0\u1edfng v\u00e0 ph\u1ea3n h\u1ed3i quan tr\u1ecdng cho c\u00f4ng ty c\u1ee7a b\u1ea1n.\u00a0\u0110\u1eebng b\u1ecf l\u1ee1 vi\u1ec7c l\u1eafng nghe nh\u1eefng g\u00ec h\u1ecd cung c\u1ea5p.<\/p>\n

M\u1ed9t khi b\u1ea1n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u1ea7n g\u00ec, mu\u1ed1n g\u00ec, b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n th\u1eed nghi\u1ec7m nhi\u1ec1u chi\u1ebfn d\u1ecbch \u0111\u1ec3 mong \u0111\u1ee3i s\u1ef1 th\u00e0nh c\u00f4ng. V\u00e0 d\u0129 nhi\u00ean, th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn l\u1ea1i r\u1ea5t nhi\u1ec1u.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c l\u1eafng nghe, th\u1ea5u hi\u1ec3u nh\u1eefng mong mu\u1ed1n, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3. DTM Consulting hi\u1ec7n \u0111ang cung c\u1ea5p g\u00f3i d\u1ecbch v\u1ee5 h\u1ed9 tr\u1ee3 Startups v\u00e0 SMEs Market and Customer Research<\/a> v\u1edbi ng\u00e2n s\u00e1ch v\u00f4 c\u00f9ng nh\u1ecf.<\/strong><\/p>\n

T\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean r\u1ea5t quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

48% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng l\u1ea7n mua h\u00e0ng ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 ph\u00e1t tri\u1ec3n l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 \u0111\u00f3 hay kh\u00f4ng (Bopdesign,2015).<\/p>\n

V\u1edbi h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p c\u00f3 s\u1eb5n tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u00ean c\u00e1c k\u1ec7 h\u00e0ng, c\u00f3 m\u1ed9t\u00a0logo v\u00e0 thi\u1ebft k\u1ebf bao b\u00ec\u00a0b\u1eaft m\u1eaft,\u00a0\u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p\u00a0l\u00e0 m\u1ed9t c\u00e1ch quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o\u00a0\u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1ea7u ti\u00ean. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o th\u1ecb thi\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho m\u1ed9t thi\u1ebft k\u1ebf thu h\u00fat h\u1ecd.<\/p>\n

>>> Xem th\u00eam: 5 c\u00e1ch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng n\u0103m 2019<\/a><\/strong><\/p>\n

X\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

Ng\u00e0y nay, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian c\u1ee7a h\u1ecd tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 m\u1ed9t ph\u1ea7n v\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong quan tr\u1ecdng trong\u00a0tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. V\u00e0 h\u1ecd t\u00edch c\u1ef1c tham gia v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd.<\/p>\n

B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng kh\u00eda c\u1ea1nh x\u00e3 h\u1ed9i c\u1ee7a vi\u1ec7c kh\u00e1m ph\u00e1, mua v\u00e0 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh c\u1ea7n k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng l\u00e0m \u0111\u1eb9p.<\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn kh\u00e1c cung c\u1ea5p m\u1ed9t c\u1eeda h\u00e0ng th\u00fa v\u1ecb v\u00e0 thu\u1eadn ti\u1ec7n \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t th\u00e2n thi\u1ec7n, so s\u00e1nh s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb kinh nghi\u1ec7m t\u1ed5ng th\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m.\u00a0B\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y v\u00e0 tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y, doanh nghi\u1ec7p b\u1ea1n s\u1ebd hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 mong mu\u1ed1n v\u00e0 \u0111i\u1ec3m kh\u00f4ng th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"X\u00e1c<\/a>

X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng<\/p><\/div>\n

Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n

C\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/strong><\/a> (IMC) mang c\u00e1c k\u00eanh kh\u00e1c nhau l\u1ea1i v\u1edbi nhau \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p gi\u00fap kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ed1i h\u1ee3p m\u1ed9t k\u1ebf ho\u1ea1ch c\u00f9ng v\u1edbi th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n g\u1eedi \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. H\u00e3y suy ngh\u0129 c\u1ea9n th\u1eadn v\u1ec1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn, c\u00e1ch b\u1ea1n s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Quan tr\u1ecdng h\u01a1n c\u1ea3, c\u00e1ch doanh nghi\u1ec7p b\u1ea1n s\u1ebd cung c\u1ea5p nh\u1eefng \u0111i\u1ec1u n\u00e0y.<\/p>\n

M\u1ecdi h\u00e0nh \u0111\u1ed9ng marketing \u0111\u1ec1u nh\u1eafc l\u1ea1i c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 mi\u00eau t\u1ea3 \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, m\u00e0 n\u00f3 c\u00f2n c\u1ea7n h\u1ea5p d\u1eabn v\u00e0 tr\u1ef1c quan n\u1eefa. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng li\u00ean k\u1ebft v\u1edbi b\u1ea1n s\u1ebd c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean k\u1ebft c\u00e1c k\u00eanh kh\u00e1c nhau v\u1edbi nhau. Ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ed3ng l\u00e0 m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u Spa c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u01b0a n\u00f3 v\u00e0o trong nh\u1eefng chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u!<\/p>\n

>>> Xem th\u00eam: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n trong ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9<\/a><\/p>\n

C\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o cho vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h1>\n

B\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0 \u201ckh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 n\u1eef t\u1ea7m 25 – 40 tu\u1ed5i s\u1ed1ng \u1edf H\u00e0 N\u1ed9i\u201d hay \u201ckh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 n\u1eef nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng\u201d.<\/p>\n

B\u1ea1n c\u00f3 th\u1ea5y r\u1eb1ng n\u00f3 qu\u00e1 chung chung hay c\u00f3 ph\u1ea7n s\u01a1 s\u00e0i? Ch\u00fang kh\u00f4ng gi\u00fap \u00edch nhi\u1ec1u cho b\u1ea1n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing hi\u1ec7u qu\u1ea3.<\/p>\n

\"\"<\/a><\/p>\n

C\u1ea7n ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng r\u00f5 \u0111\u1ebfn c\u1ee1 n\u00e0o?<\/strong><\/h2>\n

B\u1ea1n \u0111ang kinh doanh d\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9 t\u1ea1i H\u00e0 N\u1ed9i (hay b\u1ea5t k\u1ef3 \u0111\u00e2u \u0111\u00f3)? Vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng nh\u01b0 tr\u00ean l\u00e0 ch\u01b0a \u0111\u1ee7 chi ti\u1ebft v\u00e0 s\u00e2u s\u1eafc \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ebd cung c\u1ea5p d\u1ecbch v\u1ee5 g\u00ec v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 v\u00e0 ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 th\u1ebf n\u00e0o cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 truy\u1ec1n th\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, d\u00f9ng k\u00eanh g\u00ec \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n

H\u00e3y thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ed3 s\u01a1 (customer persona) v\u1ec1 h\u1ecd, th\u00f4ng qua \u0111\u00f3 hi\u1ec3u h\u1ecd v\u00e0 hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ch\u1ee9a \u0111\u1ef1ng c\u1ea3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing s\u00e2u s\u1eafc ch\u1ea1m v\u00e0o tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m thuy\u1ebft ph\u1ee5c v\u00e0 chinh ph\u1ee5c h\u1ecd.<\/p>\n

>>> Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

L\u00e0m sao \u0111\u1ec3 n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng?<\/strong><\/h2>\n

S\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o cho c\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, h\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00ean ti\u1ebfng.<\/p>\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u. T\u00f9y theo nhu c\u1ea7u v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n, ch\u00fang ta c\u00f3 t\u1eeb Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p<\/strong><\/a> \u0111\u1ebfn Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p<\/strong><\/a> chuy\u00ean s\u00e2u.<\/p>\n

Trong ph\u1ea1m vi ngu\u1ed3n l\u1ef1c cho ph\u00e9p, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c ti\u00eau Marketing c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 ch\u01b0a kh\u1ea3 thi v\u1edbi doanh nghi\u1ec7p b\u1ea1n, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p c\u1ee7a DTM Consulting k\u00e8m v\u1edbi nh\u1eefng t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c c\u00e1 bi\u1ec7t h\u00f3a cho ri\u00eang doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

>>> CONTACT<\/strong><\/a> l\u1ea5y b\u00e1o c\u00e1o ng\u00e0nh d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p.<\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p<\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng l\u00e0m \u0111\u1eb9p to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng t\u1eeb 489 t\u1ef7 USD \u0111\u00f4 la trong n\u0103m 2018 l\u00ean 750 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2024 (Crowdspring, 2018) N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, b\u1ea1n ngh\u0129 m\u00ecnh c\u00f3 bao nhi\u00eau \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, […]<\/p>","protected":false},"author":17,"featured_media":10956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644],"class_list":["post-10931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10931"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10931\/revisions"}],"predecessor-version":[{"id":12320,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10931\/revisions\/12320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10956"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}