{"id":10913,"date":"2020-04-24T17:42:18","date_gmt":"2020-04-24T10:42:18","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10913"},"modified":"2020-04-24T17:42:40","modified_gmt":"2020-04-24T10:42:40","slug":"chien-luoc-marketing-cho-spa","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-cho-spa\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 b\u1ea5t k\u1ef3 Spa, Th\u1ea9m m\u1ef9 vi\u1ec7n n\u00e0o c\u0169ng c\u1ea7n bi\u1ebft"},"content":{"rendered":"

Kinh doanh Spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n \u0111ang l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c h\u1ea5p d\u1eabn hi\u1ec7n nay, k\u00e8m theo \u0111\u00f3 l\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00f4 c\u00f9ng gay g\u1eaft. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 spa, th\u1ea9m m\u1ef9 vi\u1ec7n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c t\u00ean tu\u1ed5i, uy t\u00edn v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n?<\/p>\n

H\u00e3y tham kh\u1ea3o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 cho spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

Marketing online<\/h1>\n

Mu\u1ed1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u. S\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00f4i tr\u01b0\u1eddng online hi\u1ec7n nay l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c. C\u00e1c k\u00eanh marketing online<\/a> l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ec3 cho b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> c\u1ee7a m\u00ecnh.<\/p>\n

\"chi\u1ebfn<\/p>\n

\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t website th\u1eadt b\u1eaft m\u1eaft. H\u00e3y th\u1ef1c hi\u1ec7n SEO cho website m\u00ecnh \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n. T\u1ea1o Fanpage Facebook v\u00e0 Instagram c\u1ee7a ri\u00eang m\u00ecnh,… T\u1ea5t c\u1ea3 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean m\u00f4i tr\u01b0\u1eddng online.<\/p>\n

\u0110i\u1ec1u tuy\u1ec7t v\u1eddi m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng online n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n \u0111\u00f3 ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o<\/a> th\u00f4ng qua Google, Facebook, Instagram, Zalo, Youtube,… gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng. V\u1edbi m\u1ed7i k\u00eanh kh\u00e1c nhau, nh\u00f3m ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 \u0111\u1eb7c tr\u01b0ng kh\u00e1c nhau, do \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1c nhau cho m\u1ed7i k\u00eanh. Tuy nhi\u00ean, c\u1ea7n s\u1ef1 ph\u1ed1i h\u1ee3p ho\u1ea1t \u0111\u1ed9ng gi\u1eefa c\u00e1c k\u00eanh \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 l\u1eabn nhau gi\u00fap \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

Xem th\u00eam:<\/strong> Qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Instagram th\u1ebf n\u00e0o l\u00e0 t\u1ed1t?<\/a><\/p>\n

T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m<\/h1>\n

Vi\u1ec7c c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1ch l\u00e0m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao c\u1ee7a c\u00e1c spa, th\u1ea9m m\u1ef9 vi\u1ec7n. \u0110\u1eb7c bi\u1ec7t l\u00e0 tr\u1ea3i nghi\u1ec7m d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ecbch v\u1ee5, c\u00f3 ni\u1ec1m tin h\u01a1n \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"D\u00f9ng<\/p>\n

H\u00e3y kh\u00e9o l\u00e9o t\u1ed5 ch\u1ee9c nh\u1eefng s\u1ef1 ki\u1ec7n thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tham gia v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y cho kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1<\/a>, hay th\u1eadm ch\u00ed l\u00e0 mi\u1ec5n ph\u00ed. Kh\u00e1ch h\u00e0ng c\u1ee7a spa, th\u1ea9m m\u1ef9 vi\u1ec7n s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng m\u1ed9t l\u1ea7n, v\u00ec v\u1eady d\u00f9 l\u00e0 mi\u1ec5n ph\u00ed l\u1ea7n \u0111\u1ea7u nh\u01b0ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1eeb su\u1ed1t v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c s\u1ef1 ki\u1ec7n, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m t\u1ed5 ch\u1ee9c offline c\u1ea7n li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng online \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. \u0110\u1ed3ng th\u1eddi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing online v\u00e0 offline c\u1ea7n li\u00ean k\u1ebft v\u1edbi nhau nhu\u1ea7n nhuy\u1ec5n nh\u1eb1m \u0111\u1ea1t k\u1ebft qu\u1ea3 cao nh\u1ea5t.<\/p>\n

S\u1eed d\u1ee5ng KOLs<\/h1>\n

Influencer marketing<\/a> n\u1edf r\u1ed9 nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p. Influencer marketing \u0111\u00e3 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u00e0nh n\u00e0y. Do \u0111\u00f3, ch\u1ec9 c\u1ea7n bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng \u0111\u00fang \u0111\u1eafn v\u00e0 h\u1ee3p l\u00fd, c\u00e1c spa, th\u1ea9m m\u1ef9 vi\u1ec7n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n marketing c\u1ef1c k\u1ef3 h\u1eefu \u00edch.<\/p>\n

\"Influencer<\/p>\n

Nh\u1eefng KOLs \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 l\u00e0 b\u00e1c s\u0129, chuy\u00ean gia v\u1ec1 l\u00e0m \u0111\u1eb9p, m\u1ef9 ph\u1ea9m, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p.<\/p>\n

Vi\u1ec7c ch\u1ecdn l\u1ef1a KOLs<\/a> c\u1ea7n ph\u1ea3i k\u1ef9 l\u01b0\u1ee1ng v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi m\u00e0 KOLs c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n

X\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h1>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n \u0111a s\u1ed1 kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng d\u00f9ng m\u1ed9t l\u1ea7n, v\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t h\u01a1n l\u00e0 h\u1ecd l\u00e0 ng\u01b0\u1eddi s\u1ebd \u0111em v\u1ec1 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng cho b\u1ea1n b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u.<\/p>\n

\"Kh\u00e1ch<\/p>\n

N\u1ebfu nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd. M\u1ed7i kh\u00e1ch h\u00e0ng gi\u1eef ch\u00e2n, b\u1ea1n s\u1ebd c\u00f3 th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ed1n th\u00eam c\u00e1c chi ph\u00ed qu\u1ea3ng c\u00e1o trong khi b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u1ec1 cho m\u00ecnh.<\/p>\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00ec c\u1ea7n cung c\u1ea5p cho h\u1ecd m\u1ed9t d\u1ecbch v\u1ee5 t\u1ed1t k\u00e8m theo tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a> nhi\u1ec7t t\u00ecnh nhanh ch\u00f3ng.<\/p>\n

Ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i<\/h1>\n

M\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i t\u1ed1t s\u1ebd d\u1ec5 d\u00e0ng gi\u00fap cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 h\u01a1n. H\u00e3y t\u1ecda l\u1ea1c t\u1ea1i nh\u1eefng v\u1ecb tr\u00ed g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u1eb7c bi\u1ec7t, v\u1ecb tr\u00ed \u0111\u00f3 n\u00ean d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y, c\u00f3 an ninh t\u1ed1t v\u00e0 quang c\u1ea3nh xung quanh \u0111\u1eb9p.<\/p>\n

H\u00e3y x\u00e2y d\u1ef1ng ri\u00eang cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i h\u1ee3p l\u00fd so v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>","protected":false},"excerpt":{"rendered":"

Kinh doanh Spa v\u00e0 th\u1ea9m m\u1ef9 vi\u1ec7n \u0111ang l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c h\u1ea5p d\u1eabn hi\u1ec7n nay, k\u00e8m theo \u0111\u00f3 l\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00f4 c\u00f9ng gay g\u1eaft. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 spa, th\u1ea9m m\u1ef9 vi\u1ec7n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c t\u00ean tu\u1ed5i, uy t\u00edn v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n? H\u00e3y tham […]<\/p>","protected":false},"author":4,"featured_media":10942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,127],"tags":[644],"class_list":["post-10913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-trend","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10913"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10913\/revisions"}],"predecessor-version":[{"id":10944,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10913\/revisions\/10944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10942"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}