{"id":10843,"date":"2020-04-21T18:29:59","date_gmt":"2020-04-21T11:29:59","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10843"},"modified":"2021-04-07T11:21:23","modified_gmt":"2021-04-07T04:21:23","slug":"xu-huong-nganh-dich-vu-lam-dep-se-thay-doi-nhu-the-nao-trong-tuong-lai","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-nganh-dich-vu-lam-dep-se-thay-doi-nhu-the-nao-trong-tuong-lai\/","title":{"rendered":"Xu h\u01b0\u1edbng ng\u00e0nh d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p s\u1ebd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong t\u01b0\u01a1ng lai?"},"content":{"rendered":"

44% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft healthcare l\u00e0 m\u1ed1i quan t\u00e2m ch\u00ednh c\u1ee7a h\u1ecd, tr\u00ean c\u1ea3 nhu c\u1ea7u vi\u1ec7c l\u00e0m (Nielsen, 2018). B\u1ea1n ngh\u0129 sao v\u1ec1 nh\u1eefng con s\u1ed1 n\u00e0y?<\/span><\/p>\n

Khi c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (Beauty v\u00e0 personal care) (ch\u0103m s\u00f3c t\u00f3c, da, m\u00f3ng hay th\u1eadm ch\u00ed l\u00e0 ph\u1eabu thu\u1eadt th\u1ea9m m\u1ef9) \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1i ni\u1ec7m qu\u00e1 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 c\u1ea1nh tranh cho ng\u00e0nh d\u1ecbch v\u1ee5 n\u00e0y ng\u00e0y c\u00e0ng gay g\u1eaft.<\/p>\n

T\u00ecm hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, c\u01a1 s\u1edf cung c\u1ea5p lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n

Ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n

M\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng to\u00e0n c\u1ea7u<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 th\u1ec3 chia l\u00e0m 4 ph\u00e2n kh\u00fac l\u1edbn, g\u1ed3m: Cosmetics, Skin Care, Personal Care and Fragrances. Trong \u0111\u00f3, ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (personal care) v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 1.024 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2020 (<\/span>Theo statista<\/span>).<\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e0nh c\u00f4ng nghi\u1ec7p bao b\u00ec m\u1ef9 ph\u1ea9m to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t 31,4 t\u1ef7 USD v\u00e0o n\u0103m 2020<\/b>, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m l\u00e0 4,3%.\u00a0V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y, c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh th\u1ea9m m\u1ef9 vi\u1ec7n, spa v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u1edf m\u1ecdi quy m\u00f4 s\u1ebd y\u00eau c\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 h\u1ed7 tr\u1ee3 \u0111\u1ec3 qu\u1ea3n l\u00fd doanh nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u00ednh \u0111\u1ebfn<\/span>\u00a02018, th\u1ecb tr\u01b0\u1eddng Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p & Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n \u0111\u00e3 \u0111\u1ea1t doanh thu 489 t\u1ef7 USD tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u1edbi Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n l\u00e0 ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t. Ph\u00e2n kh\u00fac n\u00e0y chi\u1ebfm 45% doanh thu, ti\u1ebfp theo l\u00e0 ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c da v\u1edbi 27%. Doanh thu \u0111ang t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 3% trong giai \u0111o\u1ea1n 2012 \u0111\u1ebfn 2023. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng cao h\u01a1n v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 5% m\u1ed7i n\u0103m, theo s\u00e1t l\u00e0 ph\u00e2n kh\u00fac Ch\u0103m s\u00f3c da v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng d\u1ef1 ki\u1ebfn l\u00e0 4% m\u1ed7i n\u0103m.<\/span><\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i m\u1edbi n\u1ed5i cho ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t v\u00e0i xu h\u01b0\u1edbng quan tr\u1ecdng (Nielsen). C\u1ee5 th\u1ec3, th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u00e0o \u0111\u00f3n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 khu v\u1ef1c trong m\u1ea1ng l\u01b0\u1edbi c\u1ee7a m\u00ecnh. C\u00e1c c\u1eeda h\u00e0ng chu\u1ed7i ch\u00ednh b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, nh\u01b0 Medicare, Guardian v\u00e0 Pharmacity, \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng nhanh ch\u00f3ng trong 2017. <\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, d\u00e2n s\u1ed1 trung l\u01b0u c\u1ee7a Vi\u1ec7t Nam s\u1ebd \u0111\u1ea1t 33.000.000 \u0111\u1ebfn 2020. Hi\u1ec7n nay, 30% d\u00e2n s\u1ed1, nh\u1eefng ng\u01b0\u1eddi n\u00f3i chung t\u1ed1t h\u01a1n \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c v\u1ec1 ch\u1ebf \u0111\u1ed9 l\u00e0m \u0111\u1eb9p v\u00e0 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng l\u00e0nh m\u1ea1nh v\u00e0 cao h\u01a1n. S\u1ef1 s\u1eb5n s\u00e0ng th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi t\u1ea1i Vi\u1ec7t Nam cao h\u01a1n nhi\u1ec1u so v\u1edbi Th\u00e1i Lan, Indonesia, Philippines, v\u00e0 c\u00e1c n\u01b0\u1edbc kh\u00e1c \u1edf \u0110\u00f4ng Nam \u00c1. Theo \u0111\u00f3, ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/a> v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p \u1edf Vi\u1ec7t Nam l\u00e0 v\u00f4 c\u00f9ng l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u l\u00e0nh m\u1ea1nh, th\u00e2n thi\u1ec7n v\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 m\u00f4i tr\u01b0\u1eddng<\/span><\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/strong><\/h2>\n

\u01afu ti\u00ean c\u00f4ng ngh\u1ec7 cao<\/strong><\/h3>\n

\"\"<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, n\u1ec1n kinh t\u1ebf theo y\u00eau c\u1ea7u \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u00e3nh m\u1ebd \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p. H\u1ec7 th\u1ed1ng c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p t\u1eadn d\u1ee5ng t\u1ea1i nh\u00e0, n\u01a1i l\u00e0m vi\u1ec7c ho\u1eb7c t\u1ea1i b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o b\u1ea1n ch\u1ecdn \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i.<\/p>\n

C\u00f4ng ngh\u1ec7 gi\u1edd \u0111\u00e2y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Theo <\/span>Deloitte Insights<\/span>, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay \u01b0u ti\u00ean l\u1edbn cho s\u1ef1 c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7. H\u1ecd gi\u1edd \u0111\u00e2y r\u1ed9ng m\u1edf h\u01a1n, s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn s\u1ef1 m\u1edbi m\u1ebb, tin t\u01b0\u1edfng c\u00e1i m\u1edbi s\u1ebd \u0111em l\u1ea1i nh\u1eefng hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/span><\/p>\n

Ch\u1ee7 \u0111\u1ed9ng v\u1edbi c\u00e1c ngu\u1ed3n th\u00f4ng tin\u00a0<\/strong><\/h3>\n

Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin qua nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau.<\/span><\/p>\n

B\u1ea1n b\u00e8 v\u00e0 facebook l\u00e0 nh\u1eefng ngu\u1ed3n t\u00ecm ki\u1ebfm th\u00f4ng tin ph\u1ed5 bi\u1ebfn nh\u1ea5t. Theo b\u00e1o c\u00e1o t\u1eeb Q&Me, 66% t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean Facebook, 63% h\u1ecfi b\u1ea1n b\u00e8, 51% t\u00ecm ki\u1ebfm tr\u00ean website v\u00e0 50% t\u00ecm tr\u00ean c\u00e1c b\u00e1o v\u00e0 t\u1ea1p ch\u00ed \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p ph\u1ed5 bi\u1ebfn nh\u01b0 ch\u0103m s\u00f3c, massage da m\u1eb7t, \u0111i\u1ec1u tr\u1ecb m\u1ee5n, ch\u0103m s\u00f3c t\u00f3c, m\u00f3ng, … Ri\u00eang \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c spa, khi kh\u1ea3o s\u00e1t ph\u1ee5 n\u1eef c\u00f3 thu nh\u1eadp cao, c\u00f3 t\u1edbi 83.1% cho bi\u1ebft ngu\u1ed3n thu th\u1eadp th\u00f4ng tin ch\u00ednh c\u1ee7a h\u1ecd l\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p.<\/span><\/p>\n

Chi tr\u1ea3 cho c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p ng\u00e0y c\u00e0ng t\u0103ng<\/strong><\/h3>\n

\u00a0Ph\u1ee5 n\u1eef v\u1eabn s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p l\u00e0m \u0111\u1eb9p d\u00f9 kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1n. Nh\u1eefng ng\u01b0\u1eddi thu nh\u1eadp nhi\u1ec1u h\u01a1n th\u00ec chi nhi\u1ec1u h\u01a1n cho s\u1eafc \u0111\u1eb9p (53% ph\u1ee5 n\u1eef t\u1ea1i Vi\u1ec7t Nam khi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u0111\u00e3 chia s\u1ebb nh\u01b0 v\u1eady).<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, theo m\u1ed9t kh\u1ea3o s\u00e1t v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n n\u0103m 2020, chi ph\u00ed khi \u0111i spa, salon t\u1eeb 100 ngh\u00ecn- 2 tri\u1ec7u v\u00e0 3-5 tri\u1ec7u l\u00e0 nh\u1eefng m\u1ee9c chi tr\u1ea3 ph\u1ed5 bi\u1ebfn. C\u00f2n m\u1ee9c chi tr\u1ea3 cho skincare t\u1ea1i nh\u00e0 m\u1ed7i th\u00e1ng \u0111a ph\u1ea7n d\u01b0\u1edbi 300K.<\/span><\/p>\n

N\u1ebfu so nh\u1eefng con s\u1ed1 n\u00e0y v\u1edbi m\u1ee9c thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi n\u01b0\u1edbc ta hi\u1ec7n nay, th\u00ec d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng.<\/p>\n

Gen Z s\u1ebd luy\u1ec7n t\u1eadp \u0111\u1ec3 tr\u1ebb h\u00f3a<\/strong><\/h3>\n

\"\"<\/p>\n

Ti\u1ebfn s\u0129 Kluk c\u1ea3m th\u1ea5y r\u1eb1ng Gen Z c\u0169ng s\u1ebd ng\u00e0y c\u00e0ng hi\u1ec3u bi\u1ebft v\u1ec1 ch\u0103m s\u00f3c da, \u00e1p d\u1ee5ng c\u00e1c th\u00f3i quen nghi\u00eam t\u00fac tr\u01b0\u1edbc \u0111\u00f3. H\u1ecd quan t\u00e2m \u0111\u1ebfn l\u00e0n da c\u1ee7a m\u00ecnh, s\u1ebd kh\u00f4ng bao gi\u1edd l\u00e0 qu\u00e1 s\u1edbm \u0111\u1ec3 quan t\u00e2m t\u00edch c\u1ef1c \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a l\u00e0n da.<\/p>\n

C\u00f4 d\u1ef1 \u0111o\u00e1n r\u1eb1ng cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c da h\u01b0\u1edbng v\u00e0o ki\u1ebfn \u200b\u200bth\u1ee9c kh\u00e1t khao, hi\u1ec3u bi\u1ebft k\u1ef9 thu\u1eadt s\u1ed1, d\u00e2n s\u1ed1 c\u00f3 \u00fd th\u1ee9c sinh th\u00e1i n\u00e0y s\u1ebd b\u00f9ng n\u1ed5 v\u00e0o n\u0103m 2020 v\u00e0 v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi ban \u0111\u1ea7u.<\/p>\n

S\u1ef1 b\u00f9ng n\u1ed5 s\u1eafc \u0111\u1eb9p c\u1ee7a ph\u00e1i nam<\/strong><\/h3>\n

Quan \u0111i\u1ec3m ch\u1ec9 n\u1eef gi\u1edbi m\u1edbi c\u00f3 nhu c\u1ea7u l\u00e0m \u0111\u1eb9p \u0111ang thay \u0111\u1ed5i.<\/p>\n

Chuy\u1ebfn th\u0103m Indie Beauty Expo London 2019 v\u00e0o th\u00e1ng 10 \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p d\u00e0nh ri\u00eang cho nam gi\u1edbi (kh\u00f4ng ph\u1ea3i ‘trung t\u00ednh v\u1ec1 gi\u1edbi t\u00ednh’) \u0111ang t\u0103ng l\u00ean.<\/p>\n

R\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng \u0111ang nh\u00e2n r\u1ed9ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c quan ni\u1ec7m v\u1ec1 nam t\u00ednh v\u00e0 t\u1eadn d\u1ee5ng vi\u1ec7c kinh doanh ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u1ee7a nam gi\u1edbi.<\/p>\n

Trong b\u00e1o c\u00e1i m\u1edbi \u0111\u00e2y c\u1ee7a Allied \u0111\u00e3 d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n c\u1ee7a nam gi\u1edbi to\u00e0n c\u1ea7u s\u1ebd t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m l\u00e0 5,5% \u0111\u1ec3 \u0111\u1ea1t 166 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2022.<\/p>\n

Insight kh\u00e1ch h\u00e0ng ng\u00e0nh d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p\u00a0<\/strong><\/h2>\n

H\u00e3y CONTACT<\/strong><\/a> v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn d\u1ecbch s\u1eafp t\u1edbi c\u1ee7a m\u00ecnh!<\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p<\/p>","protected":false},"excerpt":{"rendered":"

44% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft healthcare l\u00e0 m\u1ed1i quan t\u00e2m ch\u00ednh c\u1ee7a h\u1ecd, tr\u00ean c\u1ea3 nhu c\u1ea7u vi\u1ec7c l\u00e0m (Nielsen, 2018). B\u1ea1n ngh\u0129 sao v\u1ec1 nh\u1eefng con s\u1ed1 n\u00e0y? Khi c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (Beauty v\u00e0 personal care) (ch\u0103m s\u00f3c t\u00f3c, da, m\u00f3ng hay th\u1eadm ch\u00ed l\u00e0 […]<\/p>","protected":false},"author":17,"featured_media":10874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,640,125],"tags":[662],"class_list":["post-10843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-reports","category-viet-nam-insights","tag-tags-marketing-reports",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10843"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10843\/revisions"}],"predecessor-version":[{"id":13467,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10843\/revisions\/13467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10874"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}