{"id":10837,"date":"2020-04-22T12:10:51","date_gmt":"2020-04-22T05:10:51","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10837"},"modified":"2020-12-25T15:45:20","modified_gmt":"2020-12-25T08:45:20","slug":"phong-van-nhom-focus-group","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phong-van-nhom-focus-group\/","title":{"rendered":"Ph\u1ecfng v\u1ea5n nh\u00f3m – Focus group Interview l\u00e0 g\u00ec? C\u00e1ch l\u00e0m th\u1ebf n\u00e0o?"},"content":{"rendered":"

Focus group interview<\/strong> hay ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u chuy\u00ean nghi\u1ec7p. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y nh\u1eb1m \u0111em l\u1ea1i nh\u1eefng th\u00f4ng tin s\u00e2u s\u1eafc, \u0111a chi\u1ec1u v\u1ec1 v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u.<\/p>\n

1-Ph\u1ecfng v\u1ea5n nh\u00f3m l\u00e0 g\u00ec?<\/h1>\n

Ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung (focus group interview – FGI) trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u00f3 ch\u1ee7 \u00fd \u0111\u1ec3 tham gia v\u00e0o m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn. M\u1ee5c \u0111\u00edch t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c kh\u01a1i g\u1ee3i nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 ho\u1eb7c l\u0129nh v\u1ef1c quan t\u00e2m c\u1ee5 th\u1ec3. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh truy\u1ec1n th\u1ed1ng v\u00e0 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u00e0 r\u1ed9ng r\u00e3i nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/em><\/p>\n

\"focus<\/p>\n

Nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung \u0111\u01b0\u1ee3c di\u1ec5n ra trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi tho\u1ea3i m\u00e1i chia s\u1ebb c\u1ea3m ngh\u0129 c\u1ee7a m\u00ecnh. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n, n\u01a1i ch\u1ec9 c\u00f3 ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n v\u00e0 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n n\u00f3i v\u1edbi nhau. M\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 t\u1ef1 do t\u01b0\u01a1ng t\u00e1c, \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau trong khi th\u1ea3o lu\u1eadn v\u00e0 xem x\u00e9t c\u00e1c \u00fd t\u01b0\u1edfng.<\/p>\n

C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111ang s\u1eed d\u1ee5ng nh\u1eefng nh\u00f3m t\u1eadp trung \u00edt ng\u01b0\u1eddi h\u01a1n \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. C\u00e1c nh\u00f3m t\u1eadp trung nh\u1ecf h\u01a1n n\u00e0y mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 s\u00e2u h\u01a1n, th\u0103m d\u00f2 \u0111\u01b0\u1ee3c c\u00e1c s\u1edf th\u00edch v\u00f4 th\u1ee9c, ch\u01b0a \u0111\u01b0\u1ee3c l\u00e0m r\u00f5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng ng\u01b0\u1eddi tham gia nh\u00f3m t\u1eadp trung c\u0169ng c\u1ea7n \u0111a d\u1ea1ng v\u1ec1 m\u1eb7t x\u00e3 h\u1ed9i.<\/p>\n

>> Xem th\u00eam: Ph\u00e2n bi\u1ec7t nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a><\/strong><\/p>\n

2-\u01afu \u0111i\u1ec3m c\u1ee7a ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung<\/h1>\n

Ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf \u0111\u1eb7c bi\u1ec7t so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1c trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n