![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/04\/b\u00e1o-c\u00e1o-nhu-c\u1ea7u-th\u1ecb-tr\u01b0\u1eddng-FnB-t\u1ea1i-vi\u1ec7t-Nam.jpg\")
<\/a><\/p>\nTrong khi \u0111\u00f3, v\u1edbi ph\u1ee5 n\u1eef, l\u01b0\u1ee3ng ti\u00eau d\u00f9ng n\u01b0\u1edbc tr\u00e1i c\u00e2y chi\u1ebfm t\u1ef7 l\u1ec7 cao nh\u1ea5t, l\u00ean \u00a0\u0111\u1ebfn 21% khi \u0103n u\u1ed1ng b\u00ean ngo\u00e0i. Theo sau l\u00e0 sinh t\u1ed1 v\u1edbi 14%, s\u1eefa 13%, v\u00e0 ph\u00ea (12%) v\u00e0 tr\u00e0 (12%).<\/p>\n
Nh\u1eefng con s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng trong h\u00e0nh vi v\u00e0 s\u1edf th\u00edch l\u1ef1a ch\u1ecdn c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng gi\u1eefa nam v\u00e0 n\u1eef.<\/p>\n \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi quan s\u00e1t t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 c\u1eeda h\u00e0ng \u1edf Vi\u1ec7t Nam.<\/p>\n C\u00e1c qu\u00e1n bar cao c\u1ea5p \u1edf trung t\u00e2m th\u00e0nh ph\u1ed1 th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb, ng\u01b0\u1eddi gi\u00e0u c\u00f3 ng\u01b0\u1eddi Vi\u1ec7t t\u1eeb c\u1ea3 hai gi\u1edbi, nh\u01b0ng hi\u1ebfm khi th\u1ea5y ph\u1ee5 n\u1eef l\u1edbn tu\u1ed5i th\u01b0\u1eddng xuy\u00ean \u0111\u1ebfn qu\u00e1n bar. \u1ede c\u00e1c qu\u1eadn ngo\u1ea1i th\u00e0nh c\u00f3 thu nh\u1eadp th\u1ea5p h\u01a1n, h\u00ecnh \u1ea3nh nam gi\u1edbi \u1edf c\u00e1c qu\u00e1n bia, qu\u00e1n nh\u1eadu.<\/p>\n Ph\u1ee5 n\u1eef c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quan t\u00e2m v\u00e0 th\u01b0\u1eddng hay gh\u00e9 th\u0103m c\u00e1c c\u1eeda h\u00e0ng c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa – lo\u1ea1i h\u00ecnh kinh doanh \u0111ang b\u00f9ng n\u1ed5 trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. C\u00e1c c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa m\u1ecdc l\u00ean \u1edf m\u1ecdi n\u01a1i l\u00e0 minh ch\u1ee9ng cho th\u1ea5y nhu c\u1ea7u v\u00e0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Tuy nhi\u00ean, trong t\u01b0\u01a1ng lai th\u00ec ch\u01b0a ch\u1eafc lo\u1ea1i \u0111\u1ed3 u\u1ed1ng n\u00e0y v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf nh\u01b0 v\u1eady do m\u1ed1i quan t\u00e2m v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh FnB \u0111ang thay \u0111\u1ed5i.<\/p>\n Tuy nhi\u00ean, nh\u00ecn chung, \u0111\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u1eef s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ph\u00eda th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng n\u00e0y t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u0111\u00e1nh d\u1ea5u ti\u1ec1m n\u0103ng cho th\u1ecb tr\u01b0\u1eddng n\u00e0y, ngo\u00e0i c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n \u2013 bia, r\u01b0\u1ee3u.<\/p>\n M\u1ed9t ph\u00e1t hi\u1ec7n \u0111\u1eb7c bi\u1ec7t th\u00fa v\u1ecb trong b\u00e1o c\u00e1o c\u1ee7a Decision Lab (2016) \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam s\u1eb5n s\u00e0ng chi ti\u00eau cho c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng h\u01a1n so v\u1edbi th\u1ef1c ph\u1ea9m: ch\u1ec9 7% ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb r\u1eb1ng h\u1ecd c\u00e2n nh\u1eafc gi\u1eefa l\u1ee3i \u00edch v\u00e0 gi\u00e1 c\u1ea3 trong l\u1ef1a ch\u1ecdn \u0111\u1ed3 u\u1ed1ng trong khi \u0111\u00f3 c\u00f3 12% c\u00e2n nh\u1eafc khi l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m.<\/p>\n \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc khi quy\u1ebft \u0111\u1ecbnh chi ti\u00eau m\u1ed9t lo\u1ea1i \u0111\u1ed3 \u0103n khi \u0111i \u0103n, nh\u01b0ng s\u1ebd c\u00f3 th\u1ec3 chi ti\u00eau nhi\u1ec1u h\u01a1n cho m\u1ed9t ly tr\u00e0 s\u1eefa ho\u1eb7c n\u01b0\u1edbc tr\u00e1i c\u00e2y.<\/p>\n S\u1ee9c kh\u1ecfe c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 trong khi kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn mua m\u1ed9t lo\u1ea1i \u0111\u1ed3 \u0103n ho\u1eb7c \u0111\u1ed3 u\u1ed1ng, v\u1edbi 13%\u00a0 \u0111\u00e1p vi\u00ean chia s\u1ebb h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn \u0111\u1ed3 u\u1ed1ng v\u00ec l\u00fd do s\u1ee9c kh\u1ecfe, trong khi ch\u1ec9 c\u00f3 7% c\u00e2n nh\u1eafc y\u1ebfu t\u1ed1 s\u1ee9c kh\u1ecfe khi l\u1ef1a ch\u1ecdn \u0111\u1ed3 \u0103n. M\u1ed9t l\u1ea7n n\u1eefa, \u0111i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 trong s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a sinh t\u1ed1, tr\u00e0 s\u1eefa v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y, m\u1eb7c d\u00f9 v\u1ec1 m\u1eb7t khoa h\u1ecdc th\u00ec \u0111\u00e2y l\u1ea1i l\u00e0 nh\u1eefng lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 ch\u1ee9a l\u01b0\u1ee3ng \u0111\u01b0\u1eddng cao.<\/p>\n Trong ph\u00e2n kh\u00fac \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe, s\u1eefa kh\u00f4ng \u0111\u01b0\u1eddng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i h\u1ee9a h\u1eb9n nhi\u1ec1u ti\u1ec1m n\u0103ng. V\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u00f3 nh\u1eefng h\u00e0nh vi v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ph\u01b0\u01a1ng T\u00e2y, s\u1eefa \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t m\u00f3n \u0103n k\u00e8m ph\u1ed5 bi\u1ebfn h\u01a1n v\u1edbi c\u00e1c m\u00f3n b\u00e1nh tr\u00e1ng mi\u1ec7ng v\u00e0 kem. Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 \u0111ang c\u00f3 th\u00f3i quen ti\u00eau d\u00f9ng \u0111\u01b0\u1eddng v\u00e0 s\u1eefa c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 r\u00e8n luy\u1ec7n con c\u00e1i h\u1ecd c\u00f3 th\u00f3i quen ti\u00eau d\u00f9ng nh\u1eefng m\u1eb7t h\u00e0ng t\u1eeb c\u00e1c ch\u1ebf ph\u1ea9m t\u1eeb s\u1eefa khi c\u00f2n b\u00e9, c\u00f3 ngh\u0129a l\u00e0 c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u v\u1ec1 s\u1eefa \u0111\u1ea7y h\u1ee9a h\u1eb9n cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n T\u1ea5t nhi\u00ean, \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed3 u\u1ed1ng duy nh\u1ea5t nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong danh s\u00e1ch c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m b\u00ean c\u1ea1nh tr\u00e0 s\u1eefa, n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y v\u00e0 sinh t\u1ed1.<\/p>\n T\u1ea1i Vi\u1ec7t Nam, bia r\u1ea5t ph\u1ed5 bi\u1ebfn \u1edf m\u1ecdi m\u1ee9c gi\u00e1. T\u1eeb v\u1ec9a h\u00e8 quan \u0111\u1ebfn c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 bia v\u00e0 c\u00e1c qu\u00e1n bia th\u1ee7 c\u00f4ng cao c\u1ea5p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c t\u1ea7ng l\u1edbp trung l\u01b0u tr\u1ebb tu\u1ed5i, \u0111\u1ec1u c\u00f3 nhu c\u1ea7u ti\u00eau th\u1ee5 lo\u1ea1i \u0111\u1ed3 u\u1ed1ng n\u00e0y.<\/p>\n Ti\u1ebfp theo l\u00e0 c\u00e0 ph\u00ea l\u00e0 lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn, m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng c\u00f3 ph\u1ea7n b\u00e3o h\u00f2a v\u00ec \u0111\u1ed3 u\u1ed1ng \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 r\u1ed9ng r\u00e3i trong nhi\u1ec1u th\u1eadp k\u1ef7. Tuy nhi\u00ean, \u00e1p l\u1ef1c t\u1eeb c\u1ea1nh tranh \u0111\u00e3 gi\u1eef cho c\u1ea3 c\u00e0 ph\u00ea v\u00e0 bia c\u00f3 gi\u00e1 h\u1ee3p l\u00fd v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang \u0111i\u1ec3n h\u00ecnh.<\/p>\n S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c qu\u00e1n c\u00e0 ph\u00ea c\u00f3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Starbucks, Trung Nguy\u00ean, The Coffee House, Ph\u00fac Long v\u00e0 Highlands Coffee r\u1ea5t kh\u1ed1c li\u1ec7t nh\u01b0ng c\u0169ng ch\u00ednh v\u00ec \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean v\u1eabn lu\u00f4n c\u1ed1 g\u1eafng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/a><\/strong>.<\/p>\n Michael Tatarski v\u00e0 t\u1ed5ng h\u1ee3p nhi\u1ec1u ngu\u1ed3n<\/p>\n <\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf r\u1ea5t r\u00f5 r\u00e0ng l\u00e0 \u1edf Vi\u1ec7t Nam, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u00eau th\u1ee5 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn bia h\u00e0ng n\u0103m. Th\u1eadm ch\u00ed Vi\u1ec7t Nam c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u01b0\u1edbc \u0111\u1ee9ng \u0111\u1ea7u ch\u00e2u \u00c1 v\u1ec1 m\u1ee9c ti\u00eau th\u1ee5 b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi. \u0110\u1eb7c bi\u1ec7t, theo b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a Decision Lab, th\u1ecb […]<\/p>","protected":false},"author":4,"featured_media":10821,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[656,662],"class_list":["post-10811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","tag-insights-khach-hang","tag-tags-marketing-reports",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10811"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10811\/revisions"}],"predecessor-version":[{"id":10822,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10811\/revisions\/10822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10821"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/p>\nGi\u00e1 c\u1ea3\u00a0<\/strong><\/h2>\n
\u0110\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe<\/strong><\/h2>\n
Bia v\u00e0 c\u00e0 ph\u00ea v\u1eabn ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n
<\/a><\/p>\n