{"id":10792,"date":"2020-04-07T13:48:13","date_gmt":"2020-04-07T06:48:13","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10792"},"modified":"2020-12-21T14:13:36","modified_gmt":"2020-12-21T07:13:36","slug":"business-model","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/business-model\/","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh – Business model l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i, c\u00e1ch ho\u1ea1t \u0111\u1ed9ng, y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng"},"content":{"rendered":"

M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 l\u00e2u d\u00e0i c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c m\u00f4 h\u00ecnh kinh doanh<\/strong> (business model<\/strong>) c\u1ee7a m\u00ecnh.<\/p>\n

M\u00f4 h\u00ecnh kinh doanh gi\u00fap cho doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n h\u01a1n v\u00e0 \u0111i xa h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng kinh doanh.<\/p>\n

1-M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/h2>\n

M\u00f4 h\u00ecnh kinh doanh m\u00f4 t\u1ea3 c\u00e1ch m\u00e0 doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh th\u1ef1c hi\u1ec7n, c\u00e1ch doanh nghi\u1ec7p thu l\u1ee3i nhu\u1eadn.<\/em><\/p>\n

\"M\u00f4<\/p>\n

M\u00f4 h\u00ecnh kinh doanh hay Business model m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh m\u00e0 doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra, cung c\u1ea5p v\u00e0 n\u1eafm b\u1eaft c\u00e1c gi\u00e1 tr\u1ecb. Business Model kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 qu\u00e1 cao xa, ch\u1ec9 c\u1ea7n ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p hi\u1ec3u h\u1ecd b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec? S\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 USP ra sao? Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a> l\u00e0 ai v\u00e0 ngu\u1ed3n thu l\u1ee3i nhu\u1eadn ch\u00ednh c\u1ee7a doanh nghi\u1ec7p l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0o?<\/p>\n

Theo \u0111\u00f3, m\u00f4 h\u00ecnh kinh doanh th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u1ec1 m\u1ee5c \u0111\u00edch kinh doanh, quy tr\u00ecnh kinh doanh, s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, ngu\u1ed3n cung \u1ee9ng, ch\u00ednh s\u00e1ch ho\u1ea1t \u0111\u1ed9ng, kh\u00e1ch h\u00e0ng.<\/p>\n

Ng\u00e0y nay, lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7. V\u00ed d\u1ee5, c\u00e1c doanh nh\u00e2n tr\u00ean internet c\u0169ng \u0111\u00e3 t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh ho\u00e0n to\u00e0n m\u1edbi ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 ho\u1eb7c m\u1edbi n\u1ed5i. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed t\u1ed1i thi\u1ec3u. Ngo\u00e0i ra, s\u1ef1 gia t\u0103ng c\u1ee7a gia c\u00f4ng v\u00e0 to\u00e0n c\u1ea7u h\u00f3a c\u00f3 ngh\u0129a l\u00e0 c\u00e1c m\u00f4 h\u00ecnh kinh doanh c\u0169ng ph\u1ea3i t\u00ednh \u0111\u1ebfn ngu\u1ed3n cung c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c, chu\u1ed7i cung \u1ee9ng ph\u1ee9c t\u1ea1p v\u00e0 chuy\u1ec3n sang c\u00e1c c\u1ea5u tr\u00fac h\u1ee3p \u0111\u1ed3ng quan h\u1ec7 h\u1ee3p t\u00e1c.<\/p>\n

2-M\u00f4 h\u00ecnh kinh doanh ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

M\u1ed9t m\u00f4 h\u00ecnh kinh doanh l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ea5p cao \u0111\u1ec3 v\u1eadn h\u00e0nh c\u00f3 l\u1ee3i nhu\u1eadn m\u1ed9t doanh nghi\u1ec7p c\u1ee5 th\u1ec3 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. M\u1ed9t th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb . \u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 v\u1ec1 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p v\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd mong mu\u1ed1n cho kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng, l\u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c n\u00eau theo c\u00e1ch ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

\"ho\u1ea1t<\/p>\n

M\u1ed9t m\u00f4 h\u00ecnh kinh doanh cho m\u1ed9t doanh nghi\u1ec7p m\u1edbi c\u0169ng c\u1ea7n trang tr\u1ea3i chi ph\u00ed kh\u1edfi nghi\u1ec7p v\u00e0 ngu\u1ed3n t\u00e0i ch\u00ednh d\u1ef1 ki\u1ebfn, c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> cho doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u1ea1nh tranh v\u00e0 d\u1ef1 b\u00e1o doanh thu v\u00e0 chi ph\u00ed. M\u1ed9t m\u00f4 h\u00ecnh kinh doanh c\u0169ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp kh\u00e1c.<\/p>\n

M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong vi\u1ec7c t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ea5p chi ph\u00ed t\u00e0i tr\u1ee3 cho doanh nghi\u1ec7p cho \u0111\u1ebfn khi n\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn. \u0110\u1ebfm chi ph\u00ed cho vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m l\u00e0 kh\u00f4ng \u0111\u1ee7. M\u1ed9t c\u00f4ng ty ph\u1ea3i duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh cho \u0111\u1ebfn khi doanh thu v\u01b0\u1ee3t qu\u00e1 chi ph\u00ed.<\/p>\n

\u0110\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng m\u00f4 h\u00ecnh kinh doanh<\/h3>\n

C\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh cho ph\u00e9p h\u1ecd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh v\u00e0 chi ph\u00ed b\u1ec1n v\u1eefng. Theo th\u1eddi gian, nhi\u1ec1u doanh nghi\u1ec7p s\u1eeda \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd theo th\u1eddi gian \u0111\u1ec3 ph\u1ea3n \u00e1nh thay \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c nh\u00e0 ph\u00e2n t\u00edch v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh l\u00e0 b\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a c\u00f4ng ty. L\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 t\u1ed5ng doanh thu c\u1ee7a m\u1ed9t c\u00f4ng ty tr\u1eeb \u0111i gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n.<\/em> C\u00f3 th\u1ec3 so s\u00e1nh l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a c\u00f4ng ty v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay to\u00e0n ng\u00e0nh doanh nghi\u1ec7p, xem x\u00e9t theo t\u1ef7 l\u1ec7 \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ea7n n\u00e0o th\u1ea5y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a m\u00f4 h\u00ecnh kinh doanh \u0111ang s\u1eed d\u1ee5ng.<\/p>\n

Tuy nhi\u00ean, l\u1ee3i nhu\u1eadn g\u1ed9p c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u nh\u1ea7m. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u0169ng mu\u1ed1n xem d\u00f2ng ti\u1ec1n ho\u1eb7c thu nh\u1eadp r\u00f2ng. \u0110\u00f3 l\u00e0 l\u1ee3i nhu\u1eadn g\u1ed9p tr\u1eeb chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p th\u1ef1c s\u1ef1 t\u1ea1o ra bao nhi\u00eau l\u1ee3i nhu\u1eadn.<\/p>\n

Hai \u0111\u00f2n b\u1ea9y ch\u00ednh c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh l\u00e0 gi\u00e1 c\u1ea3 v\u00e0 chi ph\u00ed.<\/p>\n

Nhi\u1ec1u nh\u00e0 ph\u00e2n t\u00edch coi l\u1ee3i nhu\u1eadn g\u1ed9p l\u00e0 quan tr\u1ecdng h\u01a1n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh. M\u1ed9t l\u1ee3i nhu\u1eadn g\u1ed9p t\u1ed1t cho th\u1ea5y m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh \u0111\u00fang \u0111\u1eafn. N\u1ebfu chi ph\u00ed ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t, ban qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 c\u00f3 l\u1ed7i v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c. Nh\u01b0 \u0111i\u1ec1u n\u00e0y cho th\u1ea5y, nhi\u1ec1u nh\u00e0 ph\u00e2n t\u00edch tin r\u1eb1ng c\u00e1c c\u00f4ng ty ch\u1ea1y tr\u00ean c\u00e1c m\u00f4 h\u00ecnh kinh doanh t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 t\u1ef1 \u0111i\u1ec1u h\u00e0nh.<\/p>\n

3-C\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh<\/h2>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh c\u0169ng nh\u01b0 c\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh kinh doanh. B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng. C\u0169ng c\u00f3 nh\u1eefng gi\u1ed1ng lai, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c doanh nghi\u1ec7p k\u1ebft h\u1ee3p b\u00e1n l\u1ebb internet v\u1edbi c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c th\u1ec3 thao nh\u01b0 NBA .<\/p>\n

\"C\u00e1c<\/p>\n

Trong c\u00e1c ng\u00e0nh l\u1edbn, m\u1ed7i k\u1ebf ho\u1ea1ch kinh doanh<\/a> l\u00e0 duy nh\u1ea5t. H\u00e3y xem x\u00e9t ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ea1o r\u00e2u. Gillette r\u1ea5t vui khi b\u00e1n dao c\u1ea1o Mach3 c\u1ee7a m\u00ecnh v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh cho l\u01b0\u1ee1i dao c\u1ea1o c\u00f3 l\u1ee3i nhu\u1eadn cao h\u01a1n. M\u00f4 h\u00ecnh kinh doanh d\u1ef1a tr\u00ean vi\u1ec7c \u0111\u01b0a ra tay c\u1ea7m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c doanh s\u1ed1 l\u01b0\u1ee1i c\u1eaft. Lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh n\u00e0y th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh dao c\u1ea1o r\u00e2u, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c c\u00f4ng ty trong b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o b\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u s\u00e2u \u0111\u1ec3 cung c\u1ea5p h\u00e0ng h\u00f3a ph\u1ee5 thu\u1ed9c v\u1edbi gi\u00e1 cao h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n

Khi \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00f4ng ty l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u1ea3 thi, h\u00e3y t\u00ecm hi\u1ec3u ch\u00ednh x\u00e1c c\u00e1ch th\u1ee9c ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00f4ng ty \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a c\u00f4ng ty.<\/em><\/p>\n

4- C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t business model th\u00e0nh c\u00f4ng<\/h2>\n

\"y\u1ebfu<\/p>\n

X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/h3>\n

Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng s\u1ebd kh\u00f4ng cho ph\u00e9p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n v\u00e0 mu\u1ed1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

H\u00e3y t\u1ea1o ra c\u00e1c PERSONAS<\/a> cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

Thi\u1ebft l\u1eadp quy tr\u00ecnh kinh doanh<\/a><\/h3>\n

Tr\u01b0\u1edbc khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng. X\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh ch\u00ednh b\u1eb1ng c\u00e1ch tr\u01b0\u1edbc ti\u00ean x\u00e1c \u0111\u1ecbnh kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a d\u1ecbch v\u1ee5 kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n

X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u1ef1c kinh doanh quan tr\u1ecdng<\/h3>\n

C\u00f4ng ty c\u1ee7a b\u1ea1n c\u1ea7n g\u00ec \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c quy tr\u00ecnh h\u00e0ng ng\u00e0y, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi<\/a> v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh? T\u00e0i li\u1ec7u t\u00e0i nguy\u00ean kinh doanh thi\u1ebft y\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec c\u00e1c nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

C\u00e1c v\u00ed d\u1ee5 t\u00e0i nguy\u00ean ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t trang web, v\u1ed1n, kho, s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u00e1t tri\u1ec3n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb hi\u1ec7u qu\u1ea3<\/h3>\n

L\u00e0m th\u1ebf n\u00e0o c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd n\u1ed5i b\u1eadt gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? B\u1ea1n c\u00f3 cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o, s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1ch m\u1ea1ng ho\u1eb7c m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t m\u1edbi tr\u00ean m\u1ed9t y\u00eau th\u00edch c\u0169?<\/p>\n

Thi\u1ebft l\u1eadp ch\u00ednh x\u00e1c nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n cung c\u1ea5p v\u00e0 t\u1ea1i sao n\u00f3 t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\n

Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, h\u00e3y li\u00ean k\u1ebft t\u1eebng m\u1ee5c v\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u1ea1n s\u1ebd duy tr\u00ec gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng theo th\u1eddi gian. Nh\u1edd \u0111\u00f3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh<\/a>.<\/p>\n

X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u00e1c kinh doanh ch\u00ednh<\/h3>\n

Kh\u00f4ng c\u00f3 doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng ho\u00e0n h\u1ea3o (\u0111\u1ec3 m\u1ed9t m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 thi\u1ebft l\u1eadp<\/a>) m\u00e0 kh\u00f4ng c\u00f3 c\u00e1c \u0111\u1ed1i t\u00e1c ch\u00ednh \u0111\u00f3ng g\u00f3p v\u00e0o kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Khi t\u1ea1o m\u00f4 h\u00ecnh kinh doanh, h\u00e3y ch\u1ecdn c\u00e1c \u0111\u1ed1i t\u00e1c ch\u00ednh, nh\u01b0 nh\u00e0 cung c\u1ea5p, li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o.<\/p>\n

T\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c nhu c\u1ea7u<\/h3>\n

Tr\u1eeb khi b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn tri\u1ec7t \u0111\u1ec3 \u0111\u1ec3 ra m\u1eaft c\u00f4ng ty c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1ef1 quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00f3ng doanh s\u1ed1.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm th\u1ea5y b\u1ea1n?<\/p>\n

Quan tr\u1ecdng h\u01a1n, h\u1ecd n\u00ean l\u00e0m g\u00ec khi h\u1ecd nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/p>\n

Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o nhu c\u1ea7u<\/a> t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft cho h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi ghi l\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ch\u00ednh \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/p>\n

Lu\u00f4n gi\u1eef ch\u1ed7 cho s\u1ef1 \u0111\u1ed5i m\u1edbi<\/h3>\n

Khi ra m\u1eaft m\u1ed9t c\u00f4ng ty v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t m\u00f4 h\u00ecnh kinh doanh, k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nhi\u1ec1u gi\u1ea3 \u0111\u1ecbnh. R\u1ed1t cu\u1ed9c, cho \u0111\u1ebfn khi b\u1ea1n b\u1eaft \u0111\u1ea7u ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n, b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft li\u1ec7u m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n c\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u li\u00ean t\u1ee5c c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n

V\u00ec l\u00fd do n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ch\u1eeba ch\u1ed7 cho nh\u1eefng \u0111\u1ed5i m\u1edbi trong t\u01b0\u01a1ng lai. \u0110\u1eebng ph\u1ea1m sai l\u1ea7m nghi\u00eam tr\u1ecdng b\u1eb1ng c\u00e1ch ngh\u0129 r\u1eb1ng k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t \u0111i\u1ec1u lu\u00f4n lu\u00f4n ho\u00e0n h\u1ea3o. Thay v\u00e0o \u0111\u00f3, h\u00e3y xem x\u00e9t n\u00f3 th\u01b0\u1eddng xuy\u00ean v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i khi c\u1ea7n thi\u1ebft.<\/p>\n

Ngu\u1ed3n: wikipedia.org + investopedia.com + entrepreneur.com<\/p>","protected":false},"excerpt":{"rendered":"

M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 l\u00e2u d\u00e0i c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c m\u00f4 h\u00ecnh kinh doanh (business model) c\u1ee7a m\u00ecnh. M\u00f4 h\u00ecnh kinh doanh gi\u00fap cho doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n h\u01a1n v\u00e0 \u0111i xa h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng kinh […]<\/p>","protected":false},"author":4,"featured_media":10810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,653,659],"class_list":["post-10792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-ke-hoach-marketing","tag-startup",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10792"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10792\/revisions"}],"predecessor-version":[{"id":12519,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10792\/revisions\/12519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10810"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}