{"id":10774,"date":"2020-04-07T13:48:05","date_gmt":"2020-04-07T06:48:05","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10774"},"modified":"2023-12-04T11:53:47","modified_gmt":"2023-12-04T04:53:47","slug":"kinh-doanh-nhuong-quyen-thuong-hieu-franchise-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/kinh-doanh-nhuong-quyen-thuong-hieu-franchise-la-gi\/","title":{"rendered":"Kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u &#8211; Franchise l\u00e0 g\u00ec?"},"content":{"rendered":"<p>Kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh th\u00fa v\u1ecb v\u00e0 d\u1ec5 d\u00e0ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kinh nghi\u1ec7m?<\/p>\n<h2>1- Franchise l\u00e0 g\u00ec?<\/h2>\n<p>Francise (nh\u01b0\u1ee3ng quy\u1ec1n) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p>Tham gia v\u00e0o h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n bao g\u1ed3m 2 ch\u1ee7 th\u1ec3:<\/p>\n<ul>\n<li>B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n: c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ec7 th\u1ed1ng kinh doanh.<\/li>\n<li>B\u00ean nh\u1eadn quy\u1ec1n: tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n l\u00e0 kho\u1ea3n ti\u1ec1n ban \u0111\u1ea7u cho vi\u1ec7c kinh doanh d\u01b0\u1edbi t\u00ean v\u00e0 h\u1ec7 th\u1ed1ng c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10775\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/franchise-la-gi.jpeg\" alt=\"Franchise l\u00e0 g\u00ec\" width=\"700\" height=\"350\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/franchise-la-gi.jpeg 700w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/franchise-la-gi-300x150.jpeg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/franchise-la-gi-260x130.jpeg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/franchise-la-gi-50x25.jpeg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/franchise-la-gi-150x75.jpeg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>Hai m\u1ed1i quan h\u1ec7 nh\u01b0\u1ee3ng quy\u1ec1n<\/h2>\n<p>V\u1ec1 c\u1ed1t l\u00f5i, nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/su-thay-doi-dinh-vi-thuong-hieu-trong-thoi-dai-so\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n, c\u00e1ch m\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n h\u1ed7 tr\u1ee3 b\u00ean nh\u1eadn quy\u1ec1n, c\u00e1ch b\u00ean nh\u1eadn quy\u1ec1n \u0111\u00e1p \u1ee9ng c\u00e1c ngh\u0129a v\u1ee5 c\u1ee7a m\u00ecnh. Hay c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 n\u00f3i v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 b\u00ean nh\u1eadn quy\u1ec1n. C\u00f3 hai m\u1ed1i quan h\u1ec7 kh\u00e1c nhau m\u00e0 kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng.<\/p>\n<h3>Nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh (business format franchising)<\/h3>\n<p>Trong h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n n\u00e0y, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n cung c\u1ea5p cho b\u00ean nh\u1eadn quy\u1ec1n c\u1ea3 v\u1ec1 t\u00ean th\u01b0\u01a1ng m\u1ea1i, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh <a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-tieu-dung-moi\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00f4 h\u00ecnh kinh doanh<\/a> c\u1ee7a m\u00ecnh. B\u00ean nh\u1eadn quy\u1ec1n th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 l\u1ef1a ch\u1ecdn v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-website-kinh-doanh-hieu-qua\/\" target=\"_blank\" rel=\"noopener noreferrer\">ph\u00e1t tri\u1ec3n trang web<\/a>, h\u01b0\u1edbng d\u1eabn v\u1eadn h\u00e0nh, \u0111\u00e0o t\u1ea1o, ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-chien-luoc-marketing-hieu-qua-cho-startups\/\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> v\u00e0 h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n kinh doanh t\u1eeb b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n<h3>Nh\u01b0\u1ee3ng quy\u1ec1n ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m (product distribution franchising)<\/h3>\n<p>Trong h\u00ecnh th\u1ee9c n\u00e0y, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m sau \u0111\u00f3 b\u00e1n l\u1ea1i s\u1ea3n ph\u1ea9m cho b\u00ean nh\u1eadn quy\u1ec1n v\u00e0 b\u00ean nh\u1eadn quy\u1ec1n s\u1ebd ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u01b0\u1edbi t\u00ean c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n<p>B\u00ean mua Franchise trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u00e1ng k\u1ec3 n\u00e0o t\u1eeb ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u. Ngh\u0129a l\u00e0 b\u00ean mua s\u1ebd ph\u1ea3i t\u1ef1 <a href=\"https:\/\/dtmconsulting.vn\/en\/lua-chon-cac-chi-so-do-luong-hieu-suat-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh<\/a> c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ed9c l\u1eadp.<\/p>\n<h2>Th\u01b0\u01a1ng hi\u1ec7u trong nh\u01b0\u1ee3ng quy\u1ec1n<\/h2>\n<p>Trong kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t. Kh\u00e1ch h\u00e0ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a h\u1ecd, trong m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3, h\u1ecd th\u1ef1c s\u1ef1 kh\u00f4ng quan t\u00e2m r\u1eb1ng ai \u0111ang s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u tr\u00f4ng c\u1eady l\u1eabn nhau khi m\u1ed7i ng\u01b0\u1eddi cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng.<\/p>\n<h2>H\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 trong nh\u01b0\u1ee3ng quy\u1ec1n<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10785 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/ho-tro-franchise.jpg\" alt=\"H\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3\" width=\"600\" height=\"300\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/ho-tro-franchise.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/ho-tro-franchise-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/ho-tro-franchise-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/ho-tro-franchise-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/ho-tro-franchise-150x75.jpg 150w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;\" \/><\/p>\n<p>C\u00e1c nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n l\u1edbn cung c\u1ea5p c\u00e1c h\u1ec7 th\u1ed1ng, c\u00f4ng c\u1ee5 v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ec3 c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n c\u1ee7a h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng s\u1ed1ng theo c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ec7 th\u1ed1ng v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/5-cach-cai-thien-trai-nghiem-cua-khach-hang-nam-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/a>. V\u00e0, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n kh\u00e1c mong \u0111\u1ee3i r\u1eb1ng b\u1ea1n s\u1ebd \u0111\u1ed9c l\u1eadp qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y cho c\u00e1c doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea1n s\u1ebd n\u00e2ng cao uy t\u00edn c\u1ee7a c\u00f4ng ty trong khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p>\n<p>Khi ch\u1ecdn m\u1ed9t h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0, b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1 c\u00e1c lo\u1ea1i h\u1ed7 tr\u1ee3 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n qu\u1ea3n l\u00fd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 theo k\u1ecbp s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn m\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea7n cung c\u1ea5p bao g\u1ed3m:<\/p>\n<ul>\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn<\/li>\n<li>H\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n trang web<\/li>\n<li>\u0110\u00e0o t\u1ea1o cho nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n<\/li>\n<li>C\u00f3 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi<\/li>\n<li>C\u00f3 ho\u1ea1t \u0111\u1ed9ng marketing, qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<p>B\u1ea1n mu\u1ed1n ch\u1ecdn m\u1ed9t nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u1eddng xuy\u00ean v\u00e0 th\u1ef1c thi hi\u1ec7u qu\u1ea3 c\u00e1c ti\u00eau chu\u1ea9n h\u1ec7 th\u1ed1ng. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n v\u00ec vi\u1ec7c th\u1ef1c thi c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 ngh\u0129a l\u00e0 b\u1ea3o v\u1ec7 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n kh\u1ecfi nh\u1eefng h\u00e0nh \u0111\u1ed9ng x\u1ea5u c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi nh\u01b0\u1ee3ng quy\u1ec1n kh\u00e1c c\u00f3 chung th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u1ecd. V\u00ec kh\u00e1ch h\u00e0ng coi c\u00e1c h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 m\u1ed9t chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi m\u1ed9t b\u00ean nh\u1eadn quy\u1ec1n c\u00f3 l\u1ee3i cho to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng. \u0110i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i c\u0169ng \u0111\u00fang nh\u01b0 v\u1eady.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n<h2>M\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng trong nh\u01b0\u1ee3ng quy\u1ec1n<\/h2>\n<p>Trong khi t\u1eeb quan \u0111i\u1ec3m thu\u1eadn l\u1ee3i c\u1ee7a c\u00f4ng ch\u00fang, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u00f4ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 chu\u1ed7i c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, ch\u00fang r\u1ea5t kh\u00e1c nhau. Trong m\u1ed9t h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n, ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh c\u00e1c \u0111\u1ecba \u0111i\u1ec3m ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y. Ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u00ean nh\u1eadn quy\u1ec1n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10788 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/hop-dong-franchise.jpg\" alt=\"H\u1ee3p \u0111\u1ed3ng Franchise\" width=\"653\" height=\"300\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/hop-dong-franchise.jpg 653w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/hop-dong-franchise-300x138.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/hop-dong-franchise-260x119.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/hop-dong-franchise-50x23.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/hop-dong-franchise-150x69.jpg 150w\" data-sizes=\"(max-width: 653px) 100vw, 653px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 653px; --smush-placeholder-aspect-ratio: 653\/300;\" \/><\/p>\n<p>Nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 m\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng gi\u1eefa b\u00ean c\u1ea5p ph\u00e9p (b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n) v\u00e0 b\u00ean \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p (b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n) cho ph\u00e9p ch\u1ee7 doanh nghi\u1ec7p s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u01b0\u01a1ng th\u1ee9c kinh doanh c\u1ee7a b\u00ean c\u1ea5p ph\u00e9p \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, trong nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, m\u1ed9t doanh nghi\u1ec7p (b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n) c\u1ea5p ph\u00e9p t\u00ean th\u01b0\u01a1ng m\u1ea1i c\u1ee7a n\u00f3 (th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 Brightstar Care ho\u1eb7c Sport Clip) v\u00e0 ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3 (h\u1ec7 th\u1ed1ng kinh doanh) cho m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c nh\u00f3m ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t l\u00e3nh th\u1ed5 c\u1ee5 th\u1ec3 ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m (b\u00ean nh\u1eadn quy\u1ec1n), \u0111\u1ed3ng \u00fd \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh theo c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ee7a h\u1ee3p \u0111\u1ed3ng (th\u1ecfa thu\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n). B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n cung c\u1ea5p cho b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n quy\u1ec1n l\u00e3nh \u0111\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3 nh\u01b0\u1ee3ng quy\u1ec1n, v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 tu\u00e2n th\u1ee7 c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ed1i v\u1edbi c\u00e1c nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>Ai n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o Franchise<\/h2>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ef1 m\u00ecnh kinh doanh nh\u01b0ng b\u1ea1n kh\u00f4ng mu\u1ed1n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1eeb \u0111\u1ea7u, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho b\u1ea1n. R\u1ea5t nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p cung c\u1ea5p c\u01a1 h\u1ed9i cho nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng h\u1ec1 kh\u00f3 \u0111\u1ec3 b\u1ea1n t\u00ecm ra ch\u00fang.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10517 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence.jpg\" alt=\"\u0110\u1ea7u t\u01b0 v\u00e0o franchise\" width=\"715\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence.jpg 715w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-300x189.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-232x146.jpg 232w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/cach-thuc-hien-competive-intelligence-119x75.jpg 119w\" data-sizes=\"(max-width: 715px) 100vw, 715px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 715px; --smush-placeholder-aspect-ratio: 715\/450;\" \/><\/p>\n<p>\u0110\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u01b0\u1ee3ng quy\u1ec1n, tr\u01b0\u1edbc ti\u00ean, b\u00ean nh\u1eadn quy\u1ec1n ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed ban \u0111\u1ea7u cho c\u00e1c quy\u1ec1n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u00e0o t\u1ea1o v\u00e0 c\u00e1c thi\u1ebft b\u1ecb theo y\u00eau c\u1ea7u c\u1ee7a nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u1ee5 th\u1ec3 \u0111\u00f3. Khi doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng, b\u00ean nh\u1eadn quy\u1ec1n th\u01b0\u1eddng s\u1ebd tr\u1ea3 cho b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n m\u1ed9t kho\u1ea3n thanh to\u00e1n ti\u1ec1n b\u1ea3n quy\u1ec1n \u0111ang di\u1ec5n ra, h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00fd ho\u1eb7c h\u00e0ng n\u0103m. Kho\u1ea3n thanh to\u00e1n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a t\u1ed5ng doanh thu c\u1ee7a ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.<\/p>\n<p>Sau khi h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd k\u1ebft, b\u00ean nh\u1eadn quy\u1ec1n s\u1ebd m\u1edf m\u1ed9t b\u1ea3n sao c\u1ee7a doanh nghi\u1ec7p nh\u01b0\u1ee3ng quy\u1ec1n, d\u01b0\u1edbi s\u1ef1 ch\u1ec9 \u0111\u1ea1o c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n. B\u00ean nh\u1eadn quy\u1ec1n s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t doanh nghi\u1ec7p nh\u01b0 ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd c\u00f3 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ri\u00eang h\u1ecd, nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u00ean tu\u1ed5i \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n<p>Ngo\u00e0i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, vi\u1ec7c mua nh\u01b0\u1ee3ng quy\u1ec1n c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i th\u1ebf kh\u00e1c cho doanh nh\u00e2n kh\u1edfi nghi\u1ec7p t\u1eeb \u0111\u1ea7u. C\u00f3 l\u1ebd \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3. Nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n m\u1edbi c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-hoi-sinh-mot-thuong-hieu-dang-hap-hoi\/\" target=\"_blank\" rel=\"noopener noreferrer\">sai l\u1ea7m m\u00e0 c\u00e1c doanh nh\u00e2n kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng m\u1eafc ph\u1ea3i<\/a> v\u00ec nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u00e3 ho\u00e0n thi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y th\u00f4ng qua th\u1eed v\u00e0 sai.<\/p>\n<h2>Ki\u1ec3m so\u00e1t kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n<\/h2>\n<p>Th\u00f4ng th\u01b0\u1eddng, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd y\u00eau c\u1ea7u m\u00f4 h\u00ecnh kinh doanh gi\u1eef nguy\u00ean. V\u00ed d\u1ee5, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd y\u00eau c\u1ea7u b\u00ean nh\u1eadn quy\u1ec1n s\u1eed d\u1ee5ng \u0111\u1ed3ng ph\u1ee5c, ph\u01b0\u01a1ng th\u1ee9c kinh doanh v\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u ho\u1eb7c logo c\u1ee5 th\u1ec3 cho ch\u00ednh doanh nghi\u1ec7p. B\u00ean nh\u1eadn quy\u1ec1n n\u00ean nh\u1edb r\u1eb1ng h\u1ecd kh\u00f4ng ch\u1ec9 mua quy\u1ec1n b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n, m\u00e0 l\u00e0 mua quy\u1ec1n s\u1eed d\u1ee5ng quy tr\u00ecnh kinh doanh th\u00e0nh c\u00f4ng v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m.<\/p>\n<p>B\u00ean nh\u1eadn quy\u1ec1n c\u0169ng th\u01b0\u1eddng s\u1ebd ph\u1ea3i s\u1eed d\u1ee5ng gi\u00e1 t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 gi\u1eef cho qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd.<\/p>\n<p>M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch khi \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t m\u00f4 h\u00ecnh kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u00e3 th\u00e0nh c\u00f4ng, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf. Gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0o b\u1ea1n th\u1ef1c hi\u1ec7n, b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh mua nh\u01b0\u1ee3ng quy\u1ec1n n\u00e0o.<\/p>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/mo-hinh-phan-tich-nang-luc-canh-tranh-cua-doanh-nghiep\/\">M\u00f4 h\u00ecnh ph\u00e2n t\u00edch n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/a><\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.franchise.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">IFA <\/a>+ Franchising.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh th\u00fa v\u1ecb v\u00e0 d\u1ec5 d\u00e0ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kinh nghi\u1ec7m? 1- Franchise l\u00e0 g\u00ec? Francise (nh\u01b0\u1ee3ng quy\u1ec1n) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Tham gia v\u00e0o h\u1ec7 th\u1ed1ng nh\u01b0\u1ee3ng quy\u1ec1n bao g\u1ed3m 2 ch\u1ee7 th\u1ec3: B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n: [&hellip;]<\/p>","protected":false},"author":4,"featured_media":10809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,659],"class_list":["post-10774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-startup",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10774"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10774\/revisions"}],"predecessor-version":[{"id":16622,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10774\/revisions\/16622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10809"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}