![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/gi\u1ea3i-ph\u00e1p-cho-doanh-nghi\u1ec7p-\u0111\u00f3ng-c\u1eeda-v\u00ec-covid.png\")
<\/a><\/p>\nM\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng lo ng\u1ea1i n\u1eefa d\u00e0nh cho ng\u00e0nh h\u00e0ng F&B \u0111\u00f3 l\u00e0 vi\u1ec7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng s\u1ebd … tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? Nghe c\u00f3 v\u1ebb th\u1eeba th\u00e3i nh\u01b0ng r\u1ea5t nhi\u1ec1u nh\u00e0 kinh doanh b\u1ecf qua v\u1ea5n \u0111\u1ec1 n\u00e0y. M\u1ed7i lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 y\u00eau c\u1ea7u c\u0103n b\u1ea3n nh\u1ea5t nh\u01b0 \u0111\u1ed3 \u0103n giao \u0111\u1ebfn nhanh, ph\u1ea3i c\u00f2n n\u00f3ng, \u0111\u1ed3 u\u1ed1ng g\u1ecdn g\u00e0ng, s\u1ea1ch s\u1ebd hay v\u1ecf bao b\u00ec c\u00f2n ph\u1ea3i th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng,…<\/p>\n
B\u1ea1n c\u00f3 th\u1ea5y bao nhi\u1ec1u l\u1eddi ph\u00e0n n\u00e0n kh\u00e1ch h\u00e0ng \u0111\u0103ng l\u00ean c\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00ec th\u1ea5y \u0111\u1ed3 \u0103n giao \u0111\u1ebfn nh\u00ecn l\u1ed9n x\u1ed9n, n\u01b0\u1edbc x\u1ed1t, n\u01b0\u1edbc t\u01b0\u01a1ng tung t\u00f3e? C\u1ed1c tr\u00e0 s\u1eefa giao \u0111\u1ebfn th\u00ec \u0111\u00e1y c\u00f3 t\u00fd t\u1eb9o c\u00f2n \u0111\u1ed5 ra to\u00e0n \u0111\u00e1,…<\/p>\n
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- L\u00e0m th\u1ebf n\u00e0o c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/li>\n
- L\u00e0m sao \u0111\u1ec3 gi\u1ea3m t\u1ea3i c\u00e1c r\u1ee7i ro tr\u00ean \u0111\u01b0\u1eddng giao nh\u01b0: ngu\u1ed9i, x\u00f4 l\u1ec7ch,…?<\/li>\n
- Th\u1eddi gian giao h\u00e0ng n\u00ean t\u1ed1i \u0111a l\u00e0 bao l\u00e2u?<\/li>\n
- N\u00ean d\u00f9ng bao b\u00ec g\u00ec? Gi\u00e1 th\u00e0nh ra sao?<\/li>\n
- ….<\/li>\n<\/ul>\n
M\u1ed9t \u0111i\u1ec1u n\u1eefa khi chuy\u1ec3n sang kinh doanh online \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i c\u00f3 h\u00e0ng khi c\u1ea7n. Ai c\u0169ng mu\u1ed1n h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c giao ngay nh\u01b0ng \u0111\u1eebng n\u00f3i khi kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Nh\u01b0 v\u1eady b\u1ea1n c\u00f2n l\u00e0m m\u1ea5t ni\u1ec1m tin, uy t\u00edn trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n
T\u1eb7ng voucher, coupon tr\u1ef1c tuy\u1ebfn<\/h2>\n
N\u1ebfu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f3 m\u00e0 c\u00f3 th\u1ec3 chuy\u1ec3n sang kinh doanh online \u0111\u01b0\u1ee3c nh\u01b0 nh\u1eefng d\u1ecbch v\u1ee5 nh\u01b0 du l\u1ecbch, spa, d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed,…th\u00ec c\u00f3 ph\u01b0\u01a1ng \u00e1n n\u00e0o ngo\u00e0i \u0111\u00f3ng c\u1eeda? C\u00f3 kh\u00e1 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n b\u00e2y gi\u1edd nh\u01b0ng c\u00f3 th\u1ec3 b\u00e1n sau d\u1ecbch ho\u1eb7c sau khi k\u1ebft th\u00fac l\u1ec7nh c\u1ea5m. \u0110i\u1ec3n h\u00ecnh \u0111\u00f3 l\u00e0 t\u1eb7ng c\u00e1c lo\u1ea1i coupon, voucher ho\u1eb7c b\u00e1n voucher v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n gi\u00e1 tr\u1ecb tr\u00ean voucher \u0111\u00f3.<\/p>\n
\u0110i\u1ec1u n\u00e0y v\u1eeba k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00f4ng thi\u1ebft y\u1ebfu v\u1eeba t\u1ea1o \u0111\u01b0\u1ee3c “thi\u1ec7n c\u1ea3m” t\u1eeb kh\u00e1ch h\u00e0ng trong m\u00f9a d\u1ecbch n\u00e0y.<\/p>\n
![\"\"](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/a><\/p>\nH\u1ee3p t\u00e1c c\u00f9ng ph\u00e1t tri\u1ec3n<\/h2>\n
M\u1ed9t \u0111i\u1ec1u l\u00e0 nhi\u1ec1u doanh nghi\u1ec7p trong th\u1eddi k\u00ec kh\u00f3 kh\u0103n kh\u00f4ng ngh\u0129 \u0111\u1ebfn l\u00e0 b\u00ean c\u1ea1nh vi\u1ec7c c\u1ea1nh tranh doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c c\u0169ng ph\u00e1t tri\u1ec3n.<\/p>\n
V\u00ed d\u1ee5 theo nhu c\u1ea7u kh\u00e1ch h\u00e0ng khi mua h\u00e0ng h\u1ecd s\u1ebd mu\u1ed1n mua v\u00e0 nh\u1eadn c\u00f9ng l\u00fac trong c\u00f9ng m\u1ed9t \u0111\u01a1n h\u00e0ng, \u0111i\u1ec3n h\u00ecnh l\u00e0 mua \u0111\u1ed3 \u0103n s\u1ebd mua k\u00e8m \u0111\u1ed3 u\u1ed1ng. Mua s\u1eafm c\u00e1c lo\u1ea1i h\u00f3a ph\u1ea9m t\u1ea9y r\u1eeda s\u1ebd c\u1ea7n mua c\u1ea3 d\u1ee5ng c\u1ee5 nh\u01b0 gang tay, ch\u1ed5i lau,…<\/p>\n
\u0110\u0103ng t\u1ea3i c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u00ecnh h\u00ecnh d\u1ecbch<\/h2>\n
\u0110i\u1ec1u l\u00e0m cho internet kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 truy\u1ec1n h\u00ecnh, radio, b\u00e1o,.. l\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c. Nh\u1edd c\u00f3 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m, tin t\u01b0\u1edfng v\u00e0 mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n
V\u1eady n\u00ean trong m\u00f9a d\u1ecbch n\u00e0y th\u1ec9nh tho\u1ea3ng h\u00e3y update m\u1ed9t v\u00e0i th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u00ecnh h\u00ecnh d\u1ecbch, c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn h\u01b0\u1edbng d\u1eabn ph\u00f2ng ch\u1ed1ng d\u1ecbch,…<\/p>\n
<\/a><\/p>\nGi\u1ea3m t\u1ea3i chi ph\u00ed v\u1eadn h\u00e0nh<\/h2>\n
Kh\u00f4ng doanh nghi\u1ec7p n\u00e0o mu\u1ed1n ph\u1ea3i chi nh\u1eefng kho\u1ea3n kh\u00f4ng \u0111\u00e1ng c\u00f3, h\u00e3y c\u00e2n nh\u1eafc v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7n tai, t\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed cho c\u00e1c k\u00eanh kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n
V\u00ed d\u1ee5 nh\u01b0 ng\u1eebng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh offline, t\u1eaft b\u1edbt qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh n\u1ed9i t\u1ea1i, khai th\u00e1c l\u1ea1i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n
Thay v\u00ec ch\u1ea1y qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ea9y email marketing cho kh\u00e1ch h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng chat bot \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c. L\u1ecdc v\u00e0 ph\u00e2n nh\u00f3m nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3, \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CRM ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y kinh doanh.<\/p>\n
Trao quy\u1ec1n cho kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n<\/h2>\n
L\u00fac n\u00e0y \u0111\u00e2y n\u00ean c\u1ed1 g\u1eafng ghi \u0111i\u1ec3m trong m\u1eaft kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng branding.<\/p>\n
V\u00ed d\u1ee5: c\u00e1c doanh nghi\u1ec7p du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u1eb7t ph\u00f2ng, ho\u00e0n tr\u1ea3 ti\u1ec1n khi h\u1ecd kh\u00f4ng th\u1ec3 \u0111i du l\u1ecbch v\u00e0o th\u1eddi \u0111i\u1ec3m c\u1ea5m bay nh\u01b0 v\u1eady.<\/p>\n
<\/a><\/p>\n\u0110\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch sau d\u1ecbch<\/h1>\n
Th\u1eddi gian ng\u01b0ng ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u0169ng l\u00e0 l\u00fac doanh nghi\u1ec7p tranh th\u1ee7 “\u0111\u00e1nh gi\u00e1 l\u1ea1i b\u1ea3n th\u00e2n”. Ch\u1ec9 ri\u00eang d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 marketing \u0111\u00e3 c\u00f3 v\u00f4 v\u00e0n th\u1ee9 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 xem x\u00e9t l\u1ea1 do trong th\u1eddi k\u00ec d\u1ecbch nh\u01b0 n\u00e0y, h\u00e0nh vi kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f2n nh\u01b0 tr\u01b0\u1edbc, kh\u00f3 m\u00e0 d\u1ef1 \u0111o\u00e1n n\u00ean n\u1ebfu mu\u1ed1n \u0111\u1ea9y doanh thu th\u00ec c\u00f2n c\u1ea7n target \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u00fang n\u01a1i.<\/p>\n
T\u00ecnh h\u00ecnh kinh doanh k\u00e9m h\u01a1n c\u00f3 ngh\u0129a l\u00e0 chi ti\u00eau cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u0169ng s\u1ebd b\u1edbt \u0111i, ng\u01b0\u1eddi l\u00e0m marketing l\u00fac n\u00e0y c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 marketing \u0111ang mang l\u1ea1i, x\u00e1c \u0111\u1ecbnh l\u1ea1i c\u01a1 h\u1ed9i kinh doanh, nghi\u00ean c\u1ee9u ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/a><\/strong>,…<\/p>\n
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- Business Model<\/strong> c\u1ee7a c\u00f4ng ty ra sao? C\u00e1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i so v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng d\u1ef1 ki\u1ebfn nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 theo nh\u01b0 d\u1ef1 ki\u1ec7n kh\u00f4ng?<\/li>\n
- Highlighted Clients<\/strong>: th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai? Customer persona<\/a>, CJM \u0111\u00e3 c\u00f3 ch\u01b0a? Pain point<\/a> c\u1ee7a h\u1ecd l\u00e0 g\u00ec? Insight c\u1ee7a h\u1ecd ra sao?<\/li>\n
- S\u1ea3n ph\u1ea9m<\/strong>: s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5) doanh nghi\u1ec7p \u0111ang cung c\u1ea5p c\u00f3 USP <\/a>l\u00e0 g\u00ec? C\u00f3 kh\u00e1c so v\u1edbi \u0111\u1ed1i th\u1ee7? Value proposition<\/a> ra sao?<\/li>\n
- Xem l\u1ea1i k\u1ebf ho\u1ea1ch marketing<\/a>: m\u1ee5c ti\u00eau, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau,…<\/b><\/li>\n
- Xem x\u00e9t l\u1ea1i t\u00ecnh h\u00ecnh v\u00e0 hi\u1ec7u su\u1ea5t:<\/strong>\u00a0\u00a0X\u00e1c \u0111\u1ecbnh c\u00e1c \u01b0u ti\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c kh\u1ea3 n\u0103ng v\u00e0 k\u1ebft qu\u1ea3 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
- X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i kinh doanh:<\/strong> \u00a0D\u1ef1 b\u00e1o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 doanh s\u1ed1, \u0111\u1eb7t m\u1ee5c ti\u00eau SMART.<\/li>\n
- Nh\u1eafm m\u1ee5c ti\u00eau:<\/strong> \u00a0T\u1ea1o th\u00eam th\u00f4ng tin li\u00ean l\u1ea1c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh persona<\/a> cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ch\u1ecdn c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1t nh\u1ea5t v\u00e0 martech \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd tr\u1ef1c tuy\u1ebfn.<\/li>\n
- \u0110\u1ec1 <\/b>xu\u1ea5t<\/b><\/span> c\u1ea3i thi\u1ec7n:<\/b> x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u0103ng CLV<\/a> t\u1eeb kh\u00e1ch h\u00e0ng. Thi\u1ebft l\u1eadp c\u00e1c \u01b0u ti\u00ean v\u00e0 \u0111\u1eb7t ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111em v\u1ec1 hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/li>\n<\/ul>\n
<\/a><\/p>\nTrong khi chu\u1ea9n b\u1ecb c\u00e1c k\u1ebf ho\u1ea1ch sau d\u1ecbch \u0111\u1ec3 bung ra, marketer hay ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i h\u1ecdc c\u00e1ch th\u00edch nghi v\u00e0 ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, h\u00e0nh vi kh\u00e1ch h\u00e0ng trong th\u1eddi k\u00ec d\u1ecbch Covid-19 hi\u1ec7n nay. C\u00f3 m\u1ed9t s\u1ed1 \u00fd ch\u00ednh m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n t\u00f3m t\u1eaft l\u1ea1i d\u00e0nh cho nh\u00e0 qu\u1ea3n l\u00fd, marketer nh\u01b0 sau:<\/p>\n
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- Lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m (customer – centric): trong giai \u0111o\u1ea1n n\u00e0y th\u00ec s\u1ef1 an to\u00e0n, s\u1ee9c kh\u1ecfe ph\u1ea3i \u01b0u ti\u00ean tr\u01b0\u1edbc cho c\u1ea3 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u1ed9i ng\u0169 nh\u1eadn s\u1ef1 c\u1ee7a c\u00f4ng ty. C\u00e1c t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t, nh\u1ea5t l\u00e0 khi kh\u00e1ch h\u00e0ng \u0111ang r\u01a1i v\u00e0o nh\u1eefng t\u00ecnh tr\u1ea1ng lo l\u1eafng, s\u1ee3 h\u00e3i, e ng\u1ea1i….<\/li>\n
- \u0110\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u, th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u1eafm v\u00e0 hi\u1ec7u \u0111\u01b0\u1ee3c h\u00e0nh vi, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/li>\n
- V\u00e0 h\u00e3y nh\u1edb t\u1eadn d\u1ee5ng h\u1ebft c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u00ean internet trong th\u1eddi k\u00ec t\u1ea1m ng\u01b0ng ho\u1ea1t \u0111\u1ed9ng n\u00e0y t\u01b0 giao h\u00e0ng online, t\u01b0\u01a1ng t\u00e1c tr\u00ean social media, \u0111\u1ea9y email marketing,…<\/li>\n<\/ul>\n
Hy v\u1ecdng nh\u1eefng g\u1ee3i \u00fd tr\u00ean c\u00f3 th\u1ec3 gi\u00fap \u00edch cho b\u1ea1n, n\u1ebfu th\u1ea5y c\u00f3 \u00edch h\u00e3y chia s\u1ebb cho b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n ho\u1eb7c n\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f4ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1eb7c m\u00f9 m\u1edd khi tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi \u1edf tr\u00ean th\u00ec c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n c\u1ea7n xem x\u00e9t l\u1ea1i to\u00e0n b\u1ed9. Contact<\/a> v\u1edbi DTM Consulting \u0111\u1ec3 nh\u1eadn PH\u00c2N T\u00cdCH, \u0110\u00c1NH GI\u00c1 V\u00c0 T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/a><\/strong><\/p>\n
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Sau l\u1ec7nh c\u1ea5m t\u1ee5 t\u1eadp \u0111\u00f4ng ng\u01b0\u1eddi t\u1eeb th\u1ee7 t\u01b0\u1edbng ch\u00ednh ph\u1ee7, c\u00e1c nh\u00e0 h\u00e0ng kinh doanh b\u00e1n l\u1ebb v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch, gi\u1ea3i tr\u00ed \u0111\u1ec1u ng\u1eebng ho\u1ea1t \u0111\u1ed9ng. Nh\u00f3m ng\u00e0nh h\u00e0ng n\u00e0y \u0111ang \u0111\u1ed1i di\u1ec7n v\u1edbi m\u1ed1i \u0111e d\u1ecda l\u1edbn nh\u01b0 chi ph\u00ed m\u1eb7t b\u1eb1ng, chi ph\u00ed nh\u00e2n s\u1ef1,\u2026 m\u1edf c\u0169ng kh\u00f4ng […]<\/p>","protected":false},"author":4,"featured_media":10786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644],"class_list":["post-10765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10765"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10765\/revisions"}],"predecessor-version":[{"id":13056,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10765\/revisions\/13056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10786"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Highlighted Clients<\/strong>: th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai? Customer persona<\/a>, CJM \u0111\u00e3 c\u00f3 ch\u01b0a? Pain point<\/a> c\u1ee7a h\u1ecd l\u00e0 g\u00ec? Insight c\u1ee7a h\u1ecd ra sao?<\/li>\n
- Business Model<\/strong> c\u1ee7a c\u00f4ng ty ra sao? C\u00e1c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i so v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng d\u1ef1 ki\u1ebfn nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 theo nh\u01b0 d\u1ef1 ki\u1ec7n kh\u00f4ng?<\/li>\n