{"id":10763,"date":"2020-03-31T11:53:51","date_gmt":"2020-03-31T04:53:51","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10763"},"modified":"2020-12-16T16:58:10","modified_gmt":"2020-12-16T09:58:10","slug":"mo-hinh-phan-tich-nang-luc-canh-tranh-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/mo-hinh-phan-tich-nang-luc-canh-tranh-cua-doanh-nghiep\/","title":{"rendered":"M\u00f4 h\u00ecnh ph\u00e2n t\u00edch n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"

1-N\u0103ng l\u1ef1c c\u1ea1nh tranh l\u00e0 g\u00ec?<\/h1>\n

C\u1ea1nh tranh l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p ganh \u0111ua l\u1eabn nhau \u0111\u1ec3 c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, gi\u00e0nh l\u1ea5y kh\u00e1ch h\u00e0ng v\u00e0\u00a0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i trong ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a m\u00ecnh. Th\u1ef1c ch\u1ea5t c\u1ee7a c\u1ea1nh tranh l\u00e0 s\u1ef1 tranh gi\u00e0nh v\u1ec1 l\u1ee3i \u00edch kinh t\u1ebf gi\u1eefa c\u00e1c doanh nghi\u1ec7p tham gia th\u1ecb tr\u01b0\u1eddng.<\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p l\u00e0 kh\u1ea3 n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 chi\u1ebfm l\u1ee3i th\u1ebf so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh trong ng\u00e0nh. Gi\u00fap cho doanh nghi\u1ec7p duy tr\u00ec v\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch, l\u1ee3i nhu\u1eadn ng\u00e0y c\u00e0ng cao.<\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh c\u0169ng th\u1ec3 hi\u1ec7n \u1edf vi\u1ec7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ed1ng ch\u1ecbu nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

N\u0103ng l\u1ef1c canh tranh c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb th\u1ef1c l\u1ef1c c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i h\u00e0m c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c t\u00ednh b\u0103ng c\u00e1c ti\u00eau ch\u00ed v\u1ec1 c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh, nh\u00e2n l\u1ef1c, t\u1ed5 ch\u1ee9c qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p,\u2026 m\u00e0 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p g\u1eafn li\u1ec1n v\u1edbi \u01b0u th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. N\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p g\u1eafn v\u1edbi th\u1ecb ph\u1ea7n m\u00e0 n\u00f3 n\u1eafm gi\u1eef, c\u0169ng c\u00f3 quan \u0111i\u1ec3m \u0111\u1ed3ng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p v\u1edbi hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t kinh doanh\u2026<\/p>\n

Vai tr\u00f2 c\u1ee7a c\u1ea1nh tranh<\/h2>\n

S\u1ef1 c\u1ea1nh tranh khi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p l\u00e0m vi\u1ec7c ng\u00e0y c\u00e0ng tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n. N\u00f3 \u00e9p bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ef1 n\u0103ng \u0111\u1ed9ng, nh\u1ea1y b\u00e9n, s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng c\u00e1c ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. S\u1ef1 c\u1ea1nh tranh t\u1ea1o \u00e1p l\u1ef1c cho doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u1ea1nh tranh l\u00e0 s\u1ef1 th\u00fac \u0111\u1ea9y cho c\u00e1c doanh nghi\u1ec7p, c\u0169ng l\u00e0 s\u1ef1 th\u00fac \u0111\u1ea9y quan tr\u1ecdng cho n\u1ec1n kinh t\u1ebf. \u1ede \u0111\u00e2u c\u00f3 s\u1ef1 c\u1ea1nh tranh c\u00e0ng gay g\u1eaft, t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n l\u1ea1i c\u00e0ng gia t\u0103ng, ng\u01b0\u1ee3c l\u1ea1i, n\u1ec1n kinh t\u1ebf s\u1ebd tr\u00ec tr\u1ec7.<\/p>\n

C\u1ea1nh tranh mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch, \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd h\u01a1n, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi h\u1ecd ng\u00e0y m\u1ed9t t\u1ed1t h\u01a1n, s\u1ef1 ch\u0103m s\u00f3c nhi\u1ec7t t\u00ecnh h\u01a1n, m\u1ecdi mong mu\u1ed1n c\u1ee7a h\u1ecd c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng th\u00f4ng qua s\u1ea3n ph\u1ea9m.<\/p>\n

Xem th\u00eam:<\/strong> Gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/p>\n

\u0110i\u1ec3m x\u1ea5u c\u1ee7a c\u1ea1nh tranh<\/h2>\n

M\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 hai m\u1eb7t c\u1ee7a n\u00f3, c\u1ea1nh tranh c\u0169ng \u0111em l\u1ea1i nh\u1eefng \u0111i\u1ec1u kh\u00f4ng t\u1ed1t. N\u00f3 l\u00e0m thay \u0111\u1ed5i c\u1ea5u tr\u00fac x\u00e3 h\u1ed9i tr\u00ean ph\u01b0\u01a1ng di\u1ec7n s\u1edf h\u1eefu c\u1ee7a c\u1ea3i, ph\u00e2n h\u00f3a m\u1ea1nh m\u1ebd gi\u00e0u ngh\u00e8o.<\/p>\n

Nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh \u0111em l\u1ea1i nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c, \u0111\u00f4i khi l\u00e0 vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/h1>\n

1-M\u00f4 h\u00ecnh SWOT<\/h2>\n

M\u00f4 h\u00ecnh SWOT<\/a> gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 c\u00e1c t\u00e1c \u0111\u1ed9ng t\u1eeb b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 xem x\u00e9t n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. M\u00f4 h\u00ecnh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh ti\u1ec1m n\u0103ng. Ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean t\u1eebng k\u00eanh kh\u00e1c nhau.<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n t\u00edch SWOT c\u1ea7n l\u00e0m r\u00f5 4 y\u1ebfu t\u1ed1: \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c.<\/p>\n

Xem th\u00eam:<\/strong> C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/p>\n

2- M\u00f4 h\u00ecnh 5 l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Porter<\/h2>\n

N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter l\u00e0 m\u1ed9t khu\u00f4n kh\u1ed5 ki\u1ec3m tra c\u00e1c l\u1ef1c l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh ho\u1eb7c ph\u00e2n kh\u00fac. N\u00f3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ed9t ng\u00e0nh ho\u1eb7c th\u1ecb tr\u01b0\u1eddng theo n\u0103m y\u1ebfu t\u1ed1: ng\u01b0\u1eddi m\u1edbi tham gia, kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p, s\u1ea3n ph\u1ea9m thay th\u1ebf v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

\"M\u00f4<\/p>\n

M\u00f4 h\u00ecnh n\u00e0y h\u1eefu \u00edch khi b\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch c\u1ea5u tr\u00fac c\u1ea1nh tranh c\u1ee7a m\u1ed9t ng\u00e0nh. Nh\u00ecn v\u00e0o n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn khi tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. \u0110i\u1ec1u n\u00e0y r\u1ea5t h\u1eefu \u00edch n\u1ebfu b\u1ea1n \u0111ang c\u00e2n nh\u1eafc xem b\u1ea1n c\u00f3 n\u00ean m\u1edf r\u1ed9ng vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi hay kh\u00f4ng.<\/p>\n

Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh theo b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a ng\u00e0nh. Ch\u1eb3ng h\u1ea1n, n\u1ebfu m\u1ed1i \u0111e d\u1ecda c\u1ee7a ng\u01b0\u1eddi thay th\u1ebf cao, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch gi\u1ea3m thi\u1ec3u l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh \u0111\u00f3 b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u<\/a> gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

Xem th\u00eam: 6 b\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/p>\n

3-Perceptual mapping<\/h2>\n

Perceptual mapping l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n tr\u1ef1c quan v\u1ec1 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf c\u1ea1nh tranh. N\u00f3 c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u00e1nh x\u1ea1 \u0111\u1ecbnh v\u1ecb, b\u1edfi v\u00ec n\u00f3 cho th\u1ea5y v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u00e1nh x\u1ea1 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh hai thu\u1ed9c t\u00ednh b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 so s\u00e1nh. Ti\u1ebfp theo, b\u1ea1n v\u1ebd \u0111\u1ed3 th\u1ecb n\u01a1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o ph\u1ed5 c\u1ee7a hai thu\u1ed9c t\u00ednh \u0111\u00f3.<\/p>\n

\u1ede \u0111\u00e2y ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t v\u00ed d\u1ee5 khung ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u00e1nh x\u1ea1 nh\u1eadn th\u1ee9c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng so v\u1edbi gi\u00e1 c\u1ea3.<\/p>\n

\"\u0110\u00e1nh<\/p>\n

Perceptual mapping r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng perceptual mapping \u0111\u1ec3 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 \u0111\u1ea7u v\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c. L\u00e0 m\u1ed9t marketer, b\u1ea1n s\u1ebd th\u1ea5y l\u1eadp b\u1ea3n \u0111\u1ed3 h\u1eefu \u00edch khi b\u1ea1n mu\u1ed1n hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 xem b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb<\/a> hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 \u0111ang \u0111\u0103ng k\u00fd v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hay kh\u00f4ng. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n

M\u1ed9t khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh ph\u00e2n t\u00edch n\u0103ng l\u1ef1c c\u1ea1nh tranh ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xem th\u00eam: X\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups<\/a><\/p>","protected":false},"excerpt":{"rendered":"

1-N\u0103ng l\u1ef1c c\u1ea1nh tranh l\u00e0 g\u00ec? C\u1ea1nh tranh l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p ganh \u0111ua l\u1eabn nhau \u0111\u1ec3 c\u00f3 th\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, gi\u00e0nh l\u1ea5y kh\u00e1ch h\u00e0ng v\u00e0\u00a0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i trong ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a m\u00ecnh. Th\u1ef1c ch\u1ea5t c\u1ee7a c\u1ea1nh tranh l\u00e0 […]<\/p>","protected":false},"author":4,"featured_media":10782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,653],"class_list":["post-10763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10763"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10763\/revisions"}],"predecessor-version":[{"id":12478,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10763\/revisions\/12478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10782"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}