{"id":10731,"date":"2020-03-26T16:36:54","date_gmt":"2020-03-26T09:36:54","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10731"},"modified":"2020-04-27T15:04:20","modified_gmt":"2020-04-27T08:04:20","slug":"bao-cao-kham-pha-dac-diem-va-loi-song-the-he-alpha-download-pdf","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-kham-pha-dac-diem-va-loi-song-the-he-alpha-download-pdf\/","title":{"rendered":"[B\u00c1O C\u00c1O] Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ed1i s\u1ed1ng th\u1ebf h\u1ec7 Alpha – Download PDF"},"content":{"rendered":"

Th\u1ebf h\u1ec7 Alpha l\u00e0 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c t\u00ednh sinh t\u1eeb n\u0103m 2010 – n\u0103m m\u00e0 Ipad v\u00e0 Instagram ra \u0111\u1eddi, h\u1ecd th\u01b0\u1eddng l\u00e0 con c\u00e1i c\u1ee7a th\u1ebf h\u1ec7 Millennial ho\u1eb7c l\u00e0 anh em trong c\u00f9ng gia \u0111\u00ecnh v\u1edbi th\u1ebf h\u1ec7 Z, k\u1ebft th\u00fac v\u00e0o n\u0103m 2024.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a th\u1ebf h\u1ec7 Alpha<\/h1>\n

Th\u1ebf h\u1ec7 Alpha l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb nh\u1ea5t hi\u1ec7n nay, h\u1ecd c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 s\u1ee9c mua trong t\u01b0\u01a1ng lai. H\u1ecd l\u00e0 nh\u00f3m ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh vi\u1ec5n c\u1ea3nh m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u01b0\u01a1ng lai v\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi n\u1ed5i.
\nM\u1eb7c d\u00f9 nh\u00f3m th\u1ebf h\u1ec7 n\u00e0y \u0111ang \u0111i h\u1ecdc ti\u1ec3u h\u1ecdc nh\u01b0ng c\u00f3 th\u1ec3 n\u00f3i \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ebf h\u1ec7 Alpha l\u00e0 \u0111\u1ea1i di\u1ec7n cho c\u00e1c th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai v\u00e0 h\u1ecd c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c.
\nKhi h\u1ecd tr\u01b0\u1edfng th\u00e0nh s\u1ebd tr\u1edf th\u00e0nh l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o trong v\u00f2ng 10 n\u0103m t\u1edbi.<\/p>\n

T\u1ea1i sao l\u1ea1i \u0111\u1eb7t t\u00ean l\u00e0 th\u1ebf h\u1ec7 Aplpha?<\/h2>\n

Th\u1ebf h\u1ec7 Alpha mang kh\u00f4ng mang \u00fd ngh\u0129a ti\u1ebfp n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 c\u0169 ( th\u1ebf h\u1ec7 X, Y, Z<\/a>), m\u00e0 l\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t th\u1ebf h\u1ec7 m\u1edbi ho\u00e0n to\u00e0n, sinh ra trong thi\u00ean ni\u00ean k\u1ef7 m\u1edbi.
\nTh\u1ebf h\u1ec7 Alpha c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o cho b\u1ea3n th\u00e2n m\u1ed9t m\u00e0u s\u1eafc ri\u00eang bi\u1ec7t.
\n\u0110\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u1ebf h\u1ec7 Alpha, marketer c\u00f3 th\u1ec3 nh\u00ecn t\u1eeb ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/a> tr\u1ebb em 8 \u0111\u1ebfn 12 tu\u1ed5i hi\u1ec7n t\u1ea1i. Th\u1ebf h\u1ec7 Alpha hi\u1ec7n nay \u0111\u00e3 c\u00f3 nh\u1eefng th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 hi\u1ec7n \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng brand influencer, m\u1ed9t ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a> ti\u1ec1m n\u0103ng \u0111\u00e1ng \u0111\u1ec3 marketer v\u00e0 c\u00e1c doanh nghi\u1ec7p, nh\u00e0 kinh doanh nh\u1eafm \u0111\u1ebfn.<\/p>\n

\"\"<\/a><\/p>\n

H\u00e0nh vi v\u00e0 l\u1ed1i s\u1ed1ng<\/h1>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media) \u0111\u00f3ng vai tr\u00f2 ph\u00e1t tri\u1ec3n nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a th\u1ec3 h\u1ec7 n\u00e0y. Nhi\u1ec1u thanh thi\u1ebfu ni\u00ean \u0111ang t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, t\u1ea3i l\u00ean video tr\u00ean Tiktok, YouTube v\u00e0 k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 tr\u00ean Facebook.<\/p>\n

>> B\u00e1o c\u00e1o: H\u00e0nh vi mua h\u00e0ng tr\u00ean Social Media<\/a><\/strong><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi th\u1ebf h\u1ec7 kh\u00e1c<\/h2>\n

Th\u1ebf h\u1ec7 Alpha s\u1ebd tr\u1edf th\u00e0nh th\u1ebf h\u1ec7 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng d\u00e2n s\u1ed1 l\u1edbn nh\u1ea5t. Th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y s\u1ebd s\u1ed1ng l\u00e2u h\u01a1n v\u00e0 \u0111a d\u1ea1ng v\u1ec1 v\u0103n h\u00f3a h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 l\u00e0m cho th\u1ebf h\u1ec7 n\u00e0y tr\u1edf th\u00e0nh th\u1ebf h\u1ec7 k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.
\nCh\u00ednh v\u00ec v\u1eady, th\u1ebf h\u1ec7 n\u00e0y s\u1ebd l\u00e0m vi\u1ec7c, h\u1ecdc t\u1eadp v\u00e0 du l\u1ecbch gi\u1eefa c\u00e1c qu\u1ed1c gia kh\u00e1c nhau v\u00e0 c\u00f3 th\u00eam nhi\u1ec1u ng\u00e0nh ngh\u1ec1 m\u1edbi s\u1ebd xu\u1ea5t hi\u1ec7n.
\nCh\u00ednh v\u00ec v\u1eady, th\u1ebf h\u1ec7 Alpha \u0111\u01b0\u1ee3c ‘n\u00e2ng c\u1ea5p’ theo nhi\u1ec1u kh\u00eda c\u1ea1nh: s\u1ef1 tr\u01b0\u1edfng th\u00e0nh th\u1ec3 ch\u1ea5t, x\u00e3 h\u1ed9i, t\u00e2m l\u00fd, gi\u00e1o d\u1ee5c v\u00e0 th\u1eadm ch\u00ed c\u00e1ch h\u1ecd chi ti\u00eau c\u0169ng b\u1eaft \u0111\u1ea7u s\u1edbm h\u01a1n. S\u1ef1 ph\u00e1t tri\u1ec3n s\u1edbm n\u00e0y c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c l\u1eabn ti\u00eau c\u1ef1c cho c\u00e1c doanh nghi\u1ec7p, nh\u00e0 kinh doanh.<\/p>\n

Th\u1ebf h\u1ec7 Alpha c\u00f3 giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh b\u1eaft \u0111\u1ea7u s\u1edbm h\u01a1n c\u0169ng c\u00f3 ngh\u0129a s\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a h\u1ecd k\u00e9o d\u00e0i h\u01a1n c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c. C\u00e1c m\u1ed1c \u0111\u00e1nh d\u1ea5u giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng h\u00f4n nh\u00e2n, con c\u00e1i, t\u00e0i s\u1ea3n v\u00e0 s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd mu\u1ed9n h\u01a1n v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3.
\nTh\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y s\u1ebd tham gia v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc khi \u0111\u1ed9c l\u1eadp v\u1ec1 t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c cha m\u1eb9 s\u1ebd c\u00f3 vai tr\u00f2, \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n trong vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 nu\u00f4i n\u1ea5ng con c\u00e1i.<\/p>\n

Sau th\u1ebf h\u1ec7 Alpha l\u00e0 th\u1ebf h\u1ec7 n\u00e0o?<\/h2>\n

Chu k\u1ef3 c\u1ee7a m\u1ed7i th\u1ebf h\u1ec7 kho\u1ea3ng 15 n\u0103m v\u1eady n\u00ean ch\u00fang ta – marketer c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi c\u1ee7a c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c nhau v\u1edbi nhau.
\nTh\u1ebf h\u1ec7 Y (Millennial) sinh t\u1eeb 1980 \u0111\u1ebfn 1994; th\u1ebf h\u1ec7 Z t\u1eeb 1995 \u0111\u1ebfn 2009 v\u00e0 th\u1ebf h\u1ec7 Alpha t\u1eeb 2010 \u0111\u1ebfn 2024. V\u00ec v\u1eady, th\u1ebf h\u1ec7 Beta s\u1ebd \u0111\u01b0\u1ee3c sinh ra t\u1eeb n\u0103m 2025 \u0111\u1ebfn 2039. Chi\u1ebfu theo danh ph\u00e1p \u0111\u1eb7t cho th\u1ebf h\u1ec7 Alpha, th\u1ebf h\u1ec7 ti\u1ebfp theo s\u1ebd l\u00e0 th\u1ebf h\u1ec7 Gamma v\u00e0 th\u1ebf h\u1ec7 Delta.<\/p>\n

\"\"<\/a><\/p>\n

Th\u1ebf h\u1ec7 am hi\u1ec3u c\u00f4ng ngh\u1ec7<\/h1>\n

Th\u1ebf h\u1ec7 Alpha \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng, tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn, xe kh\u00f4ng ng\u01b0\u1eddi l\u00e1i, v\u00e0 AI.
\nC\u00f4ng ngh\u1ec7 s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh v\u00e0 nhanh h\u01a1n bao gi\u1edd h\u1ebft trong cu\u1ed9c s\u1ed1ng th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y.
\nTrong khi radio m\u1ea5t \u0111\u1ebfn 38 n\u0103m \u0111\u1ec3 ti\u1ebfp c\u1eadn 50 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u00ec truy\u1ec1n h\u00ecnh ch\u1ec9 m\u1ea5t 13 n\u0103m, iPod ch\u1ec9 c\u1ea7n 4 n\u0103m, internet ch\u1ec9 c\u00f2n c\u1ea7n 3 n\u0103m v\u00e0 Facebook ch\u1ec9 v\u1ecfn v\u1eb9n m\u1ed9t n\u0103m, \u0111\u1eb7c bi\u1ec7t hi\u1ec7n t\u01b0\u1ee3ng Pok\u00e9mon Go ch\u1ec9 m\u1ea5t 19 ng\u00e0y!<\/p>\n

\"\"<\/a><\/p>\n

Th\u1ebf h\u1ec7 n\u00e0y sinh ra trong th\u1eddi \u0111\u1ea1i ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i v\u00e0 ti\u1ebfn b\u1ed9 nhanh ch\u00f3ng v\u1ec1 c\u00f4ng ngh\u1ec7. \u0110i\u1ec3n h\u00ecnh l\u00e0 th\u1ebf h\u1ec7 Alpha l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a “tr\u1ea3i nghi\u1ec7m to\u00e0n c\u1ea7u kh\u00f4ng ch\u1ee7 \u00fd” (unintentional global experiment), n\u01a1i m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc m\u1eb7t h\u1ecd m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. Th\u1eddi \u0111\u1ea1i “m\u00e0n h\u00ecnh” m\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111ang s\u1ed1ng c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n \u0111\u1ebfn nh\u1eefng n\u0103m th\u00e1ng \u0111\u1ea7u \u0111\u1eddi c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y.<\/p>\n

Th\u1ebf h\u1ec7 Alpha s\u1ebd kh\u00f4ng bao gi\u1edd ph\u1ea3i s\u1eed d\u1ee5ng m\u00e1y nghe nh\u1ea1c MP3, M\u00e1y fax, \u0111i\u1ec7n tho\u1ea1i b\u00e0n hay \u0111\u0129a CD ho\u1eb7c DVD,…. H\u01a1n th\u1ebf n\u1eefa c\u00e1c lo\u1ea1i th\u1ebb t\u00edn d\u1ee5ng, v\u00ed hay \u0111\u1ed3ng h\u1ed3 c\u01a1 truy\u1ec1n th\u1ed1ng c\u0169ng s\u1ebd d\u1ea7n b\u1ecb thay th\u1ebf trong \u0111\u1eddi s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n

Th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng t\u01b0\u01a1ng lai<\/h1>\n

Th\u1ebf h\u1ec7 Alpha l\u00e0 th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ban t\u1eb7ng v\u00e0 trao quy\u1ec1n nhi\u1ec1u nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay. Th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh trong m\u1ed9t k\u1ef7 nguy\u00ean c\u00e1 nh\u00e2n h\u00f3a. H\u1ecd d\u1ec5 d\u00e0ng in t\u00ean c\u1ee7a m\u00ecnh l\u00ean b\u00eca c\u1ee7a m\u1ed9t quy\u1ec3n s\u00e1ch, t\u1ef1 thi\u1ebft k\u1ebf cho m\u00ecnh m\u1ed9t chi\u1ebfc \u0111\u1ed3ng h\u1ed3 v\u00e0 th\u1eadm ch\u00ed nh\u1eefng lon n\u01b0\u1edbc u\u1ed1ng h\u00e0ng ng\u00e0y. Nh\u1edd c\u00f3 nh\u1eefng ti\u1ebfn b\u1ed9 nhanh ch\u00f3ng trong c\u00f4ng ngh\u1ec7, th\u1ebf h\u1ec7 Alpha ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb \u0111i\u1ec3n truy\u1ec1n th\u1ed1ng, \u0111\u1ea7u \u0111\u0129a DVD, m\u00e1y nh\u1eafn tin,…
\nM\u1eb7c d\u00f9 th\u1ebf h\u1ec7 Alpha v\u1eabn ch\u01b0a \u0111\u1ebfn tu\u1ed5i thi\u1ebfu ni\u00ean, nh\u01b0ng h\u1ecd c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a cha m\u1eb9, anh ch\u1ecb trong gia \u0111\u00ecnh.<\/p>\n

\"\"<\/a><\/p>\n

\u0110\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c<\/h2>\n

\u0110i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 ch\u01a1i ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng?
\n\u0110\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c (Educational toy) – t\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ed3 ch\u01a1i kh\u00f4ng ch\u1ec9 xu\u1ea5t hi\u1ec7n \u1edf nh\u00e0 m\u00e0 c\u00f2n \u1edf tr\u00ean l\u1edbp h\u1ecdc v\u00e0 trung t\u00e2m ch\u0103m s\u00f3c tr\u1ebb em. Th\u1ebf h\u1ec7 Alpha \u0111\u01b0\u1ee3c h\u01b0\u1edfng s\u1ef1 gi\u00e1o d\u1ee5c s\u1edbm h\u01a1n c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc, tr\u1ebb em t\u1eeb 3 \u0111\u1ebfn 4 tu\u1ed5i \u0111\u00e3 \u0111\u01b0\u1ee3c cha m\u1eb9 \u0111\u01b0a \u0111\u1ebfn c\u00e1c trung t\u00e2m gi\u00e1o d\u1ee5c \u0111\u1ec3 ch\u0103m s\u00f3c v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng b\u1ea3n th\u00e2n. Do \u0111\u00f3, c\u00e1c lo\u1ea1i \u0111\u1ed3 ch\u01a1i mang l\u1ea1i l\u1ee3i \u00edch gi\u00e1o d\u1ee5c, l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong cu\u1ed9c \u0111\u1eddi c\u1ee7a th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng tr\u1ebb n\u00e0y.<\/p>\n

R\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 ch\u01a1i \u0111ang s\u1eed d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch, chi\u1ebfn thu\u1eadt t\u00e0i tr\u1ee3 \u0111\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c mi\u1ec5n ph\u00ed cho c\u00e1c trung t\u00e2m gi\u00e1o d\u1ee5c nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 ch\u01a1i tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong vi\u1ec7c gi\u00e1o d\u1ee5c tr\u1ebb em v\u1edbi vai tr\u00f2 cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 gi\u00e1o d\u1ee5c.<\/p>\n

Gi\u00e1o d\u1ee5c<\/h1>\n

Th\u1ebf h\u1ec7 Alpha c\u00f3 th\u1ec3 kh\u00f4ng bao gi\u1edd ph\u1ea3i quan t\u00e2m li\u1ec7u m\u1ed9t chi\u1ebfc m\u00e1y \u1ea3nh c\u00f3 th\u1ec3 quay phim hay ch\u1edd \u0111\u1ee3i \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ee5p \u0111\u01b0\u1ee3c nh\u1eefng b\u1ee9c \u1ea3nh k\u1ef7 ni\u1ec7m n\u1eefa, hay vi\u1ec7c g\u1ecdi \u0111i\u1ec7n b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i c\u1ed1 \u0111\u1ecbnh.
\nT\u1ea5t c\u1ea3 c\u00e1c ti\u1ec7n \u00edch nh\u01b0 g\u1ecdi \u0111i\u1ec7n, ch\u1ee5p \u1ea3nh, quay phim, truy c\u1eadp internet, tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 c\u1ea3 c\u00e1c l\u1edbp h\u1ecdc \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u00ean nh\u1eefng chi\u1ebfc smartphone.<\/p>\n

Do \u0111\u00f3, m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y h\u1ecdc t\u1eadp \u0111ang di\u1ec5n ra…<\/span><\/p>\n

T\u1eeb c\u00e1c lo\u1ea1i h\u00ecnh tr\u01b0\u1eddng l\u1edbp h\u1ecdc theo h\u1ec7 th\u1ed1ng c\u1ee9ng nh\u1eafc v\u00e0 b\u1ecb \u0111\u1ed9ng (nghe gi\u00e1o vi\u00ean gi\u1ea3ng b\u00e0i) \u0111\u00e3 chuy\u1ec3n sang nh\u1eefng lo\u1ea1i h\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp \u0111a d\u1ea1ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span> C\u1ea3 tr\u01b0\u1eddng h\u1ecdc v\u00e0 ph\u1ee5 huynh \u0111ang s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i c\u00f4ng ngh\u1ec7 \u0111\u1ec3 tr\u1ef1c quan h\u00f3a v\u00e0 k\u1ebft h\u1ee3p th\u1ef1c h\u00e0nh th\u1ef1c ti\u1ec5n \u0111\u1ec3 d\u1ea1y th\u1ebf h\u1ec7 m\u1edbi n\u00e0y.<\/span><\/p>\n

B\u1edfi v\u00ec cha m\u1eb9 c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y \u0111\u1ea7u t\u01b0 v\u00e0o gi\u00e1o d\u1ee5c cho h\u1ecd nhi\u1ec1u h\u01a1n v\u00e0 \u1edf \u0111\u1ed9 tu\u1ed5i s\u1edbm h\u01a1n, th\u1ebf h\u1ec7 Alpha s\u1ebd c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o nhi\u1ec1u th\u00f4ng tin, ngu\u1ed3n d\u1eef li\u1ec7u h\u01a1n b\u1ea5t k\u1ef3 th\u1ebf h\u1ec7 n\u00e0o kh\u00e1c tr\u01b0\u1edbc \u0111\u00e2y.\u00a0<\/span><\/p>\n

D\u1ef1 \u0111o\u00e1n c\u00f3 \u0111\u1ebfn 50% d\u00e2n s\u1ed1 th\u1ebf h\u1ec7 Alpha s\u1ebd t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc, 90% ho\u00e0n th\u00e0nh gi\u00e1o d\u1ee5c b\u1eadc ph\u1ed5 th\u00f4ng so v\u1edbi 79,9% c\u1ee7a th\u1ebf h\u1ec7 Z hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

>> B\u00e1o c\u00e1o:<\/p>\n

K\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu<\/h1>\n

C\u00e1c d\u1ef1 \u0111o\u00e1n v\u1ec1 xu th\u1ebf c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a c\u00e1c ng\u00e0nh nh\u01b0 t\u1ef1 \u0111\u1ed9ng h\u00f3a, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 nano d\u1eabn \u0111\u1ebfn c\u00e1c y\u00eau c\u1ea7u k\u1ef9 n\u0103ng m\u1edbi cho th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y.<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, \u0111a ph\u00e2n cha m\u1eb9 tin r\u1eb1ng con c\u00e1i h\u1ecd \u0111ang \u0111\u01b0\u1ee3c trang b\u1ecb h\u1ea7u h\u1ebft c\u00e1c k\u1ef9 n\u0103ng v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u00e1ng t\u1ea1o (l\u1ea7n l\u01b0\u1ee3t l\u00e0 60% v\u00e0 57%). \u0110a ph\u00e2n cha m\u1eb9 cho r\u1eb1ng tr\u1ebb em n\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ed t\u00f2 m\u00f2 (60%), ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng th\u00edch nghi (50%) v\u00e0 r\u00e8n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o (42%).<\/span><\/p>\n

C\u00f3 m\u1ed9t \u0111i\u1ec1u b\u1ea5t ng\u1edd \u0111\u00f3 l\u00e0 n\u0103ng l\u1ef1c t\u01b0 duy ph\u1ea3n bi\u1ec7n (critical thinking) \u0111\u01b0\u1ee3c cha m\u1eb9 \u0111\u00e1nh gi\u00e1 th\u1ea5p nh\u1ea5t ch\u1ec9 43% tin r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu \u0111\u1ec3 trang b\u1ecb cho con c\u00e1i h\u1ecd. Trong khi \u0111\u00f3 \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

S\u1ef1 nghi\u1ec7p v\u00e0 c\u00f4ng vi\u1ec7c t\u01b0\u01a1ng lai<\/h1>\n

Trong khi c\u00f4ng ngh\u1ec7 \u0111ang thay th\u1ebf c\u00f4ng nh\u00e2n th\u00ec c\u00f4ng ngh\u1ec7 c\u0169ng t\u1ea1o ra nhi\u1ec1u c\u00f4ng vi\u1ec7c m\u1edbi trong t\u01b0\u01a1ng lai, \u0111\u00f3 l\u00e0 cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p th\u1ee9 t\u01b0 m\u00e0 ch\u00fang ta \u0111ang tham gia.<\/span><\/p>\n

S\u1ef1 thay \u0111\u1ed5i c\u00e1c ng\u00e0nh ngh\u1ec1<\/h2>\n

D\u1ef1 \u0111o\u00e1n c\u00f3 \u0111\u1ebfn 65% th\u1ebf h\u1ec7 Alpha s\u1ebd tham gia v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c m\u00e0 hi\u1ec7n t\u1ea1i ch\u01b0a xu\u1ea5t hi\u1ec7n.\u00a0<\/span>M\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n n\u1ed5i b\u1eadt l\u00e0 robot, m\u00e3 h\u00f3a, social media marketing, ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (big data).<\/span><\/p>\n

Th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y s\u1ebd l\u00e0 l\u1ef1c l\u01b0\u1ee3ng cho c\u00e1c c\u00f4ng vi\u1ec7c m\u1edbi trong c\u00e1c ng\u00e0nh ho\u00e0n to\u00e0n m\u1edbi nh\u01b0 c\u00f4ng ngh\u1ec7 nano, block-chain, an ninh m\u1ea1ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 th\u1ef1c t\u1ebf \u1ea3o.<\/span><\/p>\n

C\u00e1c c\u00f4ng vi\u1ec7c t\u01b0\u01a1ng lai s\u1ebd kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng t\u1eeb thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n thay \u0111\u1ed5i nh\u00e2n kh\u1ea9u h\u1ecdc.\u00a0D\u00e2n s\u1ed1 gi\u00e0 \u0111ang t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi, ng\u00e0nh ngh\u1ec1 m\u1edbi kh\u00f4ng ch\u1ec9 trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c ng\u01b0\u1eddi gi\u00e0 m\u00e0 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p li\u00ean quan kh\u00e1c. Theo nh\u1eefng b\u00e1o c\u00e1o th\u1ebf gi\u1edbi v\u1ec1 t\u1ef7 l\u1ec7 sinh v\u00e0 thu nh\u1eadp c\u1ee7a cha m\u1eb9 trong c\u00e1c gia \u0111\u00ecnh hi\u1ec7n nay \u0111ang t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c tr\u1ebb em v\u00e0 lo\u1ea1i h\u00ecnh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, c\u00e1 nh\u00e2n m\u1edbi.\u00a0T\u1eeb thay \u0111\u1ed5i trong s\u1ef1 \u0111a d\u1ea1ng v\u0103n h\u00f3a \u0111\u1ebfn thay \u0111\u1ed5i c\u1ea5u tr\u00fac gia \u0111\u00ecnh, s\u1ef1 thay \u0111\u1ed5i c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 t\u1ea1o ra nhu c\u1ea7u v\u00e0 xu\u1ea5t hi\u1ec7n th\u00eam nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edbi.<\/span><\/p>\n

Nhi\u1ec1u thay \u0111\u1ed5i l\u1edbn \u0111ang x\u1ea3y ra v\u1edbi l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng, khi m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c bi\u1ebfn m\u1ea5t v\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c m\u1edbi xu\u1ea5t hi\u1ec7n.\u00a0Th\u1ebf h\u1ec7 Alpha s\u1ebd c\u00f3 s\u1ef1 nghi\u1ec7p trong c\u00e1c l\u0129nh v\u1ef1c m\u1edbi n\u1ed5i nh\u01b0 an ninh m\u1ea1ng, ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u00e0 ti\u1ec1n \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

S\u1ef1 l\u1ef1a ch\u1ecdn ngh\u1ec1 nghi\u1ec7p\u00a0<\/span><\/h2>\n

H\u1ecd s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n ph\u1ea3i r\u00e8n luy\u1ec7n v\u00e0 h\u1ecdc h\u1ecfi \u0111\u1ec3 th\u00edch nghi k\u1ecbp v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u c\u00f4ng vi\u1ec7c trong nhi\u1ec1u ng\u00e0nh ngh\u1ec1.\u00a0H\u1ecd c\u0169ng s\u1ebd c\u1ea7n ph\u1ea3i th\u00edch nghi, kh\u00f4ng ng\u1eebng n\u00e2ng cao v\u00e0 r\u00e8n luy\u1ec7n b\u1ea3n th\u00e2n l\u1ea1i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ngh\u1ec1 nghi\u1ec7p \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n khi tr\u01b0\u1edfng th\u00e0nh.<\/span><\/p>\n

Th\u1ebf h\u1ec7 Alpha tr\u01b0\u1edfng th\u00e0nh l\u00e0 l\u00fac c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn s\u1ef1 an to\u00e0n v\u00e0 s\u1ee9c kh\u1ecfe s\u1ebd \u0111\u00f3ng vai tr\u00f2 h\u00e0ng \u0111\u1ea7u.<\/span><\/p>\n

Ngay c\u1ea3 hi\u1ec7n t\u1ea1i, c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe, s\u1ef1 h\u1ea1nh ph\u00fac \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 ch\u1ee7 \u0111\u1ec3 \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u1edf m\u1ecdi n\u01a1i.<\/span><\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a McCrindle cho th\u1ea5y r\u1eb1ng 72% nh\u00e2n vi\u00ean \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn ph\u00fac l\u1ee3i x\u00e3 h\u1ed9i r\u1ea5t quan tr\u1ecdng ho\u1eb7c c\u1ef1c k\u00ec quan tr\u1ecdng khi h\u1ecd l\u1ef1a ch\u1ecdn trong t\u1ed5ng 16 y\u1ebfu t\u1ed1 kh\u00e1c t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. Trong kh\u1ea3o s\u00e1t n\u00e0y c\u0169ng ch\u1ec9 ra r\u1eb1ng th\u1ebf h\u1ec7 Alpha s\u1ebd \u00edt ch\u1ecbu \u0111\u1ef1ng h\u01a1n n\u1ebfu m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c kh\u00f4ng \u0111\u00e1p \u1ee9ng theo mong mu\u1ed1n c\u0169ng nh\u01b0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.<\/span><\/p>\n

Cha m\u1eb9 th\u1ebf h\u1ec7 Alpha<\/h1>\n

Cha m\u1eb9 c\u1ee7a th\u1ebf h\u1ec7 Aplpha \u0111ang ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c c\u1ee7a vi\u1ec7c con tr\u1ebb d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u00f4ng ngh\u1ec7 – m\u1ed9t s\u1ef1 c\u00f4 l\u1eadp v\u00e0 \u0111\u00f3ng g\u00f3p nh\u1eefng t\u00e1c \u0111\u1ed9ng g\u00e2y n\u00ean anti-social (ch\u1ed1ng l\u1ea1i x\u00e3 h\u1ed9i).<\/span><\/p>\n

Tuy nhi\u00ean, c\u00f3 m\u1ed9t \u0111i\u1ec3m t\u00edch c\u1ef1c \u0111\u00f3 l\u00e0 c\u00e1c lo\u1ea1i tr\u00f2 ch\u01a1i c\u00f4ng ngh\u1ec7 gi\u00fap th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n c\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng x\u00e3 h\u1ed9i tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u.<\/span><\/p>\n

C\u00f9ng v\u1edbi \u0111\u00f3, cha m\u1eb9 th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y \u0111ang nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 thi\u1ebfu h\u1ee5t k\u1ef9 n\u0103ng s\u1ed1ng c\u1ee7a con c\u00e1i m\u00ecnh.\u00a0<\/span><\/p>\n

M\u1eb7c d\u00f9 th\u1ebf h\u1ec7 Alpha \u0111\u01b0\u1ee3c tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u00e1o d\u1ee5c h\u01a1n, nh\u01b0ng h\u1ecd l\u1ea1i kh\u00f4ng th\u00e0nh th\u1ea1o c\u00e1c k\u1ef9 n\u0103ng s\u1ed1ng, d\u1ef1 \u0111o\u00e1n c\u00e1c r\u1ee7i ro, x\u00e2y d\u1ef1ng v\u00e0 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c th\u1ef1c h\u00e0nh.\u00a0<\/span><\/p>\n

C\u00e1c tr\u00f2 ch\u01a1i nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng, c\u1ee5 th\u1ec3 nh\u01b0 STEM (Khoa h\u1ecdc, C\u00f4ng ngh\u1ec7, K\u1ef9 thu\u1eadt, To\u00e1n h\u1ecdc), k\u1ef9 n\u0103ng x\u00e3 h\u1ed9i, k\u1ef9 n\u0103ng kinh doanh, s\u1ee9c kh\u1ecfe v\u00e0 k\u1ef9 n\u0103ng ph\u1ed1i h\u1ee3p, l\u00e0m vi\u1ec7c nh\u00f3m, ki\u1ebfn \u200b\u200bth\u1ee9c t\u00e0i ch\u00ednh s\u1ebd \u0111\u01b0\u1ee3c cha m\u1eb9 v\u00e0 c\u00e1c nh\u00e0 gi\u00e1o d\u1ee5c \u01b0a chu\u1ed9ng cho vi\u1ec7c gi\u00e1o d\u1ee5c con tr\u1ebb.<\/span><\/p>\n

\"\"<\/a><\/p>\n

K\u1ef3 v\u1ecdng c\u1ee7a cha m\u1eb9<\/h2>\n

Nhu c\u1ea7u v\u1ec1 s\u1ef1 an to\u00e0n, s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac (wellbeing) \u0111\u00e3 t\u0103ng \u0111\u1ec1u \u0111\u1eb7n trong v\u00e0i n\u0103m qua, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf tr\u01b0\u1eddng h\u1ecdc v\u00e0 n\u01a1i l\u00e0m vi\u1ec7c.\u00a0Trong 5 n\u0103m qua, g\u1ea7n m\u1ed9t n\u1eeda cha m\u1eb9(48%) \u0111\u00e3 t\u0103ng k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd v\u1ec1 vi\u1ec7c s\u1ef1 an to\u00e0n v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a con c\u00e1i h\u1ecd \u1edf nh\u00e0 tr\u01b0\u1eddng.<\/span><\/p>\n

31% cha m\u1eb9 c\u1ee7a th\u1ebf h\u1ec7 Alpha, (Millennial hay Th\u1ebf h\u1ec7 Y) \u0111ang g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 gia t\u0103ng cao trong k\u1ef3 v\u1ecdng v\u1ec1 s\u1ef1 an to\u00e0n v\u00e0 h\u1ea1nh ph\u00fac so v\u1edbi 23% c\u1ee7a th\u1ebf h\u1ec7 X t\u1ea1i tr\u01b0\u1eddng h\u1ecdc c\u1ee7a con c\u00e1i h\u1ecd.<\/span><\/p>\n

Khi c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe, s\u1ef1 an to\u00e0n c\u1ee7a h\u1ecdc sinh \u0111ang t\u0103ng l\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00e0 tr\u01b0\u1eddng ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c<\/span> nh\u1eefng k\u1ef3 v\u1ecdng c\u1ee7a ph\u1ee5 huynh v\u00e0 vai tr\u00f2 c\u1ee7a tr\u01b0\u1eddng h\u1ecdc trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb em.\u00a0H\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c b\u1eadc cha m\u1eb9 (97%) tin r\u1eb1ng c\u00e1c tr\u01b0\u1eddng h\u1ecdc n\u00ean t\u1eadp trung h\u01a1n v\u00e0o vi\u1ec7c gia t\u0103ng s\u1ef1 an to\u00e0n, s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a tr\u1ebb.<\/span><\/p>\n

G\u1ea7n m\u1ed9t n\u1eeda (46%) tin r\u1eb1ng c\u00e1c tr\u01b0\u1eddng n\u00ean cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n cho h\u1ecdc sinh \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 an to\u00e0n, s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac nh\u01b0ng tham kh\u1ea3o c\u00e1c chuy\u00ean gia c\u00f3 chuy\u00ean m\u00f4n.<\/span><\/p>\n

Gi\u00e1o vi\u00ean th\u1ebf h\u1ec7 Y t\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ecdc c\u0169ng cho r\u1eb1ng b\u1ea3n th\u00e2n h\u1ecd s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 h\u00e0ng \u0111\u1ea7u trong c\u00e1c v\u1ea5n \u0111\u1ec1 an to\u00e0n, s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac t\u1ea1i tr\u01b0\u1eddng h\u1ecdc, ti\u1ebfp \u0111\u1ebfn l\u00e0 vi\u1ec7c tham kh\u1ea3o \u00fd ki\u1ebfn chuy\u00ean gia.<\/span><\/p>\n

C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n t\u01b0 (24%) cha m\u1eb9 cho r\u1eb1ng tr\u01b0\u1eddng h\u1ecdc n\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u0169ng nh\u01b0 s\u1ef1 an to\u00e0n, h\u1ea1nh ph\u00fac c\u1ee7a tr\u1ebb.<\/span><\/p>\n

B\u1eadc cha m\u1eb9 th\u1ebf h\u1ec7 Y (28%)<\/span> d\u01b0\u1eddng nh\u01b0 \u0111ang \u1ee7ng h\u1ed9 quan \u0111i\u1ec3m h\u01a1n (21%) cha m\u1eb9 th\u1ebf h\u1ec7 X cho r\u1eb1ng c\u00e1c tr\u01b0\u1eddng h\u1ecdc n\u00ean cung c\u1ea5p h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n s\u00e2u r\u1ed9ng cho t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ef1 an to\u00e0n, s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac.<\/span><\/p>\n

Ch\u0103m s\u00f3c con c\u00e1i<\/h2>\n

Nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi cho c\u00e1c b\u1eadc cha m\u1eb9 c\u1ee7a th\u1ebf h\u1ec7 Alpha \u0111\u00f3 l\u00e0 con c\u00e1i h\u1ecd \u0111ang “nghi\u1ec7n” m\u00e0n h\u00ecnh, c\u00e1c m\u1ed1i \u0111e do\u1ea1 tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung th\u00e2n thi\u1ec7n v\u1edbi tr\u1ebb em.<\/span><\/p>\n

C\u00e1c b\u1eadc cha m\u1eb9 c\u00f3 m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c v\u1ec1 vi\u1ec7c con c\u00e1i h\u1ecd b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ngh\u1ec7. May m\u1eafn l\u00e0 cha m\u1eb9 th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 n\u00ean ph\u1ea3i h\u1ecdc c\u00e1ch qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 gi\u00e1o d\u1ee5c con tr\u1ebb c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 sao cho hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Vai tr\u00f2 c\u1ee7a \u00f4ng b\u00e0 \u0111\u00e3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 trong x\u00e3 h\u1ed9i ng\u00e0y nay khi h\u1ecd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng h\u01a1n trong cu\u1ed9c s\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 Alpha. Th\u1ebf h\u1ec7 Baby Boomer l\u00e0 th\u1ebf h\u1ec7 c\u00f3 b\u1ec1 d\u00e0y kinh nghi\u1ec7m s\u1ed1ng v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c nh\u1ea5t so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c.\u00a0\u00d4ng b\u00e0 gi\u1edd \u0111\u00e2y c\u0169ng \u0111\u1ea3m nh\u1eadn vai tr\u00f2 ch\u0103m s\u00f3c l\u1edbn h\u01a1n v\u00ec cha m\u1eb9 c\u1ee7a th\u1ebf h\u1ec7 Alpha, th\u1ebf h\u1ec7 Z \u0111ang c\u00f2n b\u1eadn r\u1ed9n v\u1edbi c\u00f4ng vi\u1ec7c.<\/span><\/p>\n

Th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y lu\u00f4n mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ec9 b\u1ea3o, h\u01b0\u1edbng d\u1eabn t\u1eeb cha m\u1eb9 c\u0169ng nh\u01b0 \u00f4ng b\u00e0 h\u1ecd. V\u00ec v\u1eady, cha m\u1eb9 v\u00e0 \u00f4ng b\u00e0 c\u1ea7n t\u1ea1o ni\u1ec1m tin cho con ch\u00e1u m\u00ecnh v\u00ec r\u1ea5t nhi\u1ec1u tr\u1ebb em ng\u00e0y nay ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe (\u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng) v\u00e0 t\u00e2m sinh l\u00fd (\u0111e d\u1ecda t\u1eeb b\u1ea3o m\u1eadt d\u1eef li\u1ec7u, an ninh m\u1ea1ng,…).<\/span><\/p>\n

Cha m\u1eb9 n\u00ean khuy\u1ebfn kh\u00edch con c\u00e1i m\u00ecnh \u0111\u1ea7u t\u01b0 v\u00e0o t\u01b0\u01a1ng lai b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o gi\u00e1o d\u1ee5c v\u00e0 h\u1ecfi h\u1ecfi, r\u00e8n luy\u1ec7n c\u1ea3 k\u1ef9 n\u0103ng s\u1ed1ng v\u00e0 k\u1ef9 n\u0103ng con ng\u01b0\u1eddi,<\/span><\/p>\n

\"\"<\/a><\/p>\n

Tu\u1ed5i th\u1ecd th\u1ebf h\u1ec7 Alpha<\/h1>\n

Nh\u01b0 c\u00f3 n\u00f3i \u1edf tr\u00ean th\u1ebf h\u1ec7 Alpha s\u1ebd c\u00f3 th\u1eddi gian h\u1ecdc t\u1eadp nhi\u1ec1u h\u01a1n v\u00e0 \u0111\u1ed9c l\u1eadp v\u1ec1 t\u00e0i ch\u00ednh mu\u1ed9n h\u01a1n c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc.\u00a0B\u1eb1ng vi\u1ec7c d\u00f9ng nh\u1eefng n\u0103m l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o gi\u00e1o d\u1ee5c, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd s\u1ed1ng v\u1edbi gia \u0111\u00ecnh nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

Nh\u1edd nh\u1eefng ti\u1ebfn b\u1ed9 v\u1ec1 c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 y h\u1ecdc th\u1ebf h\u1ec7 Alpha s\u1ebd s\u1ed1ng l\u00e2u h\u01a1n khi v\u1ec1 gi\u00e0.\u00a0Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh c\u1ee7a h\u1ecd trong c\u00f4ng vi\u1ec7c, h\u00f4n nh\u00e2n v\u00e0 c\u00f3 con s\u1ebd x\u1ea3y ra sau \u0111\u00f3.\u00a0H\u1ecd c\u0169ng s\u1ebd gi\u00e0u c\u00f3 h\u01a1n v\u00ec h\u1ecd s\u1ebd l\u00e0m vi\u1ec7c l\u00e2u h\u01a1n tr\u01b0\u1edbc khi ngh\u1ec9 h\u01b0u.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Alpha, ngh\u1ec9 h\u01b0u s\u1ebd kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ng\u1eebng l\u00e0m vi\u1ec7c.\u00a0Thay v\u00e0o \u0111\u00f3, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 thu h\u1eb9p ph\u1ea1m vi v\u00e0 gi\u1ea3m c\u01b0\u1eddng \u0111\u1ed9 l\u00e0m vi\u1ec7c, cho ph\u00e9p h\u1ecd duy tr\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c sau n\u00e0y trong cu\u1ed9c s\u1ed1ng.<\/span><\/p>\n

V\u00e0 vi\u1ec7c l\u00e0m vi\u1ec7c trong nh\u1eefng n\u0103m 60 v\u00e0 70<\/span> tu\u1ed5i s\u1ebd tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb t\u01b0\u01a1ng lai n\u00e0y.<\/span><\/p>\n

[B\u00c1O C\u00c1O] H\u00e0nh vi chia s\u1ebb th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u00ean Facebook c\u1ee7a gi\u1edbi tr\u1ebb Vi\u1ec7t Nam \u2013 Download PDF<\/a><\/strong><\/p>\n

Th\u1ebf h\u1ec7 Screenager<\/h1>\n

Th\u1ebf h\u1ec7 Alpha \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 th\u1ebf h\u1ec7 \u201cscreenagers\u201d v\u1edbi tu\u1ea7n su\u1ea5t v\u00e0 ph\u1ea1m vi ti\u1ebfp x\u00fac v\u1edbi m\u00e0n h\u00ecnh v\u00e0 c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 t\u1eeb r\u1ea5t s\u1edbm v\u00e0 th\u01b0\u1eddng xuy\u00ean. Th\u1eadt kh\u00f3 m\u00e0 t\u00e1ch th\u1ebf h\u1ec7 Alpha ra kh\u1ecfi c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 c\u00e1 nh\u00e2n, th\u1ee9 \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd k\u1ec3 t\u1eeb ng\u00e0y h\u1ecd \u0111\u01b0\u1ee3c sinh ra.\u00a0Vi\u1ec7c th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y ti\u1ebfp x\u00fac v\u1edbi c\u00f4ng ngh\u1ec7 trong nh\u1eefng n\u0103m \u0111\u1ea7u \u0111\u1eddi s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn cu\u1ed9c s\u1ed1ng sau n\u00e0y.\u00a0B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng th\u1ebf h\u1ec7 n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb n\u00e0y t\u1eeb tr\u01b0\u1edbc c\u1ea3 khi h\u1ecd bi\u1ebft n\u00f3i, bi\u1ebft vi\u1ebft.<\/span><\/p>\n

Th\u1ebf h\u1ec7 Alpha l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb em \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh trong k\u1ef7 nguy\u00ean c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ea7m tay. \u0110i\u1ec1u l\u00e0m cho th\u1ebf h\u1ec7 n\u00e0y c\u1ea3m th\u1ea5y an to\u00e0n l\u1ea1i l\u00e0 m\u1ed9t thi\u1ebft b\u1ecb \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng lu\u00f4n k\u1ec1 c\u1ea1nh.\u00a0Nh\u1eefng ng\u01b0\u1eddi \u1edf \u0111\u1ed9 tu\u1ed5i 8-12 tu\u1ed5i \u1edf M\u1ef9 (thanh thi\u1ebfu ni\u00ean) s\u1eed d\u1ee5ng trung b\u00ecnh 4 gi\u1edd v\u00e0 44 ph\u00fat v\u1edbi c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 m\u1ed7i ng\u00e0y cho m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed.\u00a0<\/span><\/p>\n

Con s\u1ed1 n\u00e0y c\u00f2n t\u0103ng l\u00ean 7 gi\u1edd 22 ph\u00fat \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1eeb 13 \u0111\u1ebfn 18. Ch\u00ednh \u0111i\u1ec1u n\u00e0y h\u00ecnh th\u00e0nh n\u00ean h\u00e0nh vi s\u1eed d\u1ee5ng nhi\u1ec1u lo\u1ea1i thi\u1ebft b\u1ecb c\u00f9ng l\u00fac (multi-screening behavior) v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng khi th\u1ebf h\u1ec7 Alpha l\u1edbn l\u00ean – th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra trong th\u1ebf gi\u1edbi c\u1ee7a iPhone, YouTube v\u00e0 Instagram.<\/span><\/p>\n

\"\"<\/a><\/p>\n

M\u1eb7c d\u00f9 m\u1ed7i th\u1ebf h\u1ec7 s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh m\u00e0 m\u1ecdi th\u1ebf h\u1ec7 \u0111\u1ec1u gi\u1ed1ng nhau nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y thu\u1ed9c v\u1ec1 nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a con ng\u01b0\u1eddi m\u00e0 c\u00e1c marketer lu\u00f4n ph\u1ea3i nh\u1edb.<\/span><\/p>\n

Cho d\u00f9 x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i thay \u0111\u1ed5i ra sao th\u00ec th\u1ebf h\u1ec7 Alpha v\u1eabn s\u1ebd khao kh\u00e1t s\u1ef1 an to\u00e0n, nhu c\u1ea7u \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9 ch\u1ea5p nh\u1eadn, s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n.<\/span><\/p>\n

V\u1eady n\u00ean cha m\u1eb9, c\u00e1c t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c v\u00e0 ngay c\u1ea3 c\u00e1c doanh nghi\u1ec7p n\u00ean xem x\u00e9t insight n\u00e0y trong qu\u00e1 tr\u00ecnh th\u1ebf h\u1ec7 n\u00e0y ph\u00e1t tri\u1ec3n v\u00e0 tr\u01b0\u1edfng th\u00e0nh.<\/span><\/p>\n

Giao ti\u1ebfp v\u00e0 k\u1ebft n\u1ed1i<\/h1>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u00f3i chung \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y lu\u00f4n c\u1ea7n ph\u1ea3i d\u00e0nh th\u1eddi gian \u0111\u1ec3 n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u h\u00e0nh vi, t\u00e2m l\u00fd c\u0169ng nh\u01b0 insight c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn cho doanh nghi\u1ec7p<\/h2>\n

Mu\u1ed1n giao ti\u1ebfp, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec hi\u1ec3n nhi\u00ean ch\u00fang ta ph\u1ea3i n\u00f3i c\u00f9ng ng\u00f4n ng\u1eef, c\u00e1ch th\u1ee9c v\u1edbi h\u1ecd. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Y, Z c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi th\u1ebf h\u1ec7 Alpha.<\/span><\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc, doanh nghi\u1ec7p ph\u1ea3i \u1edf n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng \u0111i qua n\u1ebfu mu\u1ed1n h\u1ecd nh\u00ecn th\u1ea5y v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay c\u00e1c \u0111i\u1ec3m d\u1eebng ch\u00e2n c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i n\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0 c\u00f3 c\u00e0ng nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u1eady n\u00ean doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft m\u00ecnh l\u00e0 ai? M\u00ecnh c\u00f3 g\u00ec n\u1ed5i b\u1eadt v\u00e0 gi\u1ea3i ph\u00e1p cung c\u1ea5p \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho h\u1ecd? V\u00e0 xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00fang n\u01a1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111i qua.<\/span><\/p>\n

>> Xem th\u00eam: T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf<\/a><\/strong><\/p>\n

Kh\u00f3 kh\u0103n c\u1ee7a th\u1ebf h\u1ec7 Alpha khi giao ti\u1ebfp<\/h2>\n

Th\u1ebf h\u1ec7 Alpha kh\u00f4ng c\u1ea7n giao ti\u1ebfp v\u00e0 k\u1ebft n\u1ed1i qua nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, c\u00e1ch th\u1ee9c truy\u1ec1n th\u1ed1ng, nhi\u1ec1u b\u01b0\u1edbc b\u1edfi h\u1ecd \u0111ang sinh ra trong th\u1eddi \u0111\u1ea1i k\u1ebft n\u1ed1i.<\/span><\/p>\n

L\u00e0 th\u1ebf h\u1ec7 c\u00f3 k\u1ef9 n\u0103ng v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt s\u1ed1 nhi\u1ec1u h\u01a1n c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3, vi\u1ec7c c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n, c\u00f4ng c\u1ee5 giao ti\u1ebfp thu\u1eadn ti\u1ec7n v\u00e0 nhanh ch\u00f3ng h\u01a1n kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vai tr\u00f2 c\u1ee7a k\u1ef9 n\u0103ng giao ti\u1ebfp trong \u0111\u1eddi s\u1ed1ng. \u0110i\u1ec1u n\u00e0y c\u00f2n t\u1ea1o ra th\u00eam nhi\u1ec1u th\u00e1ch th\u1ee9c trong khi giao ti\u1ebfp cho th\u1ebf h\u1ec7 n\u00e0y h\u01a1n c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc r\u1ea5t nhi\u1ec1u, thay v\u00ec ch\u1ec9 giao ti\u1ebfp qua m\u1ed9t v\u00e0i k\u00eanh tr\u01b0\u1edbc \u0111\u00e2y, th\u1ebf h\u1ec7 Alpha ph\u1ea3i “\u0111a n\u0103ng” h\u01a1n, h\u1ecdc c\u00e1ch giao ti\u1ebfp ph\u00f9 h\u1ee3p qua nhi\u1ec1u k\u00eanh h\u01a1n.<\/span><\/p>\n

\"\"<\/a><\/p>\n

S\u1edf th\u00edch<\/h1>\n

C\u00f3\u00a0m\u1ed9t \u0111i\u1ec1u ti\u1ebfp n\u1ed1i th\u1ebf h\u1ec7 Z tr\u01b0\u1edbc \u0111\u00f3, th\u1ebf h\u1ec7 Alpha c\u0169ng quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 t\u00ednh b\u1ec1n v\u1eefng, \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng, s\u1ef1 thay \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u1eabn s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1 h\u00e0ng \u0111\u1ea7u m\u00e0 th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y quan t\u00e2m.<\/span><\/p>\n

C\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 l\u01b0\u01a1ng, b\u00ecnh \u0111\u1eb3ng gi\u1edbi, vi ph\u1ea1m giao th\u00f4ng… c\u00f3 l\u1ebd ch\u1ec9 c\u00f2n l\u00e0 nh\u1eefng k\u00fd \u1ee9c qu\u00e1 kh\u1ee9.<\/span><\/p>\n

M\u1ed9t \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u00f3 l\u00e0 h\u00e0nh vi v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y, \u0111\u00f3 l\u00e0 vi\u1ec7c h\u1ecd coi n\u01a1i s\u1ed1ng, ch\u1ed7 \u1edf nh\u01b0 l\u00e0 m\u1ed9t d\u1ea1ng cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5. C\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c kho\u1ea3n chi nh\u01b0 thu\u00ea nh\u00e0 ng\u1eafn h\u1ea1n thay v\u00ec mua nh\u00e0, di chuy\u1ec3n v\u00e0 s\u1ed1ng \u1edf nhi\u1ec1u n\u01a1i,…<\/span><\/p>\n

S\u1ee9c kh\u1ecfe<\/h1>\n

S\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a y h\u1ecdc trong t\u01b0\u01a1ng lai g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u0169ng nh\u01b0 tu\u1ed5i th\u1ecd c\u1ee7a th\u1ebf h\u1ec7 Alpha.<\/span><\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, v\u1edbi s\u1ef1 quan t\u00e2m nhi\u1ec1u h\u01a1n v\u1ec1 l\u01b0\u1ee3ng calo ti\u00eau th\u1ee5 h\u00e0ng ng\u00e0y,\u00a0th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y s\u1ebd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn th\u00e0nh ph\u1ea7n c\u1ee7a th\u1ef1c ph\u1ea9m, gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng trong th\u1ef1c ph\u1ea9m ti\u00eau th\u1ee5 h\u00e0ng ng\u00e0y v\u00e0 h\u1ecd\u00a0s\u1ebd u\u1ed1ng \u00edt r\u01b0\u1ee3u v\u00e0 n\u01b0\u1edbc ng\u1ecdt h\u01a1n, h\u1ea1n ch\u1ebf l\u01b0\u1ee3ng \u0111\u01b0\u1eddng ti\u00eau th\u1ee5 v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i protein (\u0111\u1ea1m) th\u1ef1c v\u1eadt.<\/span><\/p>\n

Th\u1ebf h\u1ec7 Alpha c\u0169ng s\u1ebd c\u00f3 c\u00e1c l\u1ef1a ch\u1ecdn v\u1ec1 thi\u1ebft b\u1ecb, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n (personalization) h\u01a1n, c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb theo d\u00f5i s\u1ee9c kh\u1ecfe, s\u1ef1 v\u1eadn \u0111\u1ed9ng v\u00e0 trao \u0111\u1ed5i ch\u1ea5t trong c\u01a1 th\u1ec3.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng<\/h1>\n

Th\u1ebf h\u1ec7 tr\u1ebb tu\u1ed5i n\u00e0y s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft l\u00e1i xe hay s\u1edf h\u1eefu xe, v\u1edbi s\u1ef1 \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng c\u00f4ng c\u1ed9ng, Grab, Uber v\u00e0 xe kh\u00f4ng ng\u01b0\u1eddi l\u00e1i khi\u1ebfn khi\u1ebfn cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng di chuy\u1ec3n hi\u1ec7n t\u1ea1i tr\u1edf n\u00ean l\u1ea1c h\u1eadu.<\/span><\/p>\n

Th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y c\u00f3 l\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0m nh\u1eefng b\u00e0i ki\u1ec3m tra b\u1eb1ng gi\u1ea5y h\u00e0ng ng\u00e0y, b\u1ecf phi\u1ebfu truy\u1ec1n th\u1ed1ng,…<\/span><\/p>\n

V\u00e0 h\u1ecd s\u1ed1ng v\u1edbi quan \u0111i\u1ec3m r\u1eb1ng cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c tr\u1ea3i nghi\u1ec7m c\u00e1c d\u1ecbch v\u1ee5.<\/span><\/p>\n

T\u1ea3i full b\u00e1o c\u00e1o T\u1ea0I \u0110\u00c2Y<\/strong><\/a><\/p>\n

Nh\u1eadn c\u00e1c b\u00e1o c\u00e1o, d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h1>\n

B\u1ea1n c\u00f3 mu\u1ed1n c\u00f3 m\u1ed9t b\u00e1o c\u00e1o v\u1ec1 insight, h\u00e0nh vi v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho ng\u00e0nh h\u00e0ng c\u1ee7a m\u00ecnh?<\/strong><\/p>\n

Li\u00ean h\u1ec7 ngay \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o, d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng c\u00e1c ng\u00e0nh ngh\u1ec1 c\u1ee7a DTM Consulting T\u1ea0I \u0110\u00c2Y<\/a><\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ebf h\u1ec7 Alpha l\u00e0 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c t\u00ednh sinh t\u1eeb n\u0103m 2010 – n\u0103m m\u00e0 Ipad v\u00e0 Instagram ra \u0111\u1eddi, h\u1ecd th\u01b0\u1eddng l\u00e0 con c\u00e1i c\u1ee7a th\u1ebf h\u1ec7 Millennial ho\u1eb7c l\u00e0 anh em trong c\u00f9ng gia \u0111\u00ecnh v\u1edbi th\u1ebf h\u1ec7 Z, k\u1ebft th\u00fac v\u00e0o n\u0103m 2024. \u0110\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a th\u1ebf h\u1ec7 Alpha Th\u1ebf h\u1ec7 […]<\/p>","protected":false},"author":4,"featured_media":10750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,663,128,640],"tags":[656,651],"class_list":["post-10731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-bao-cao-thi-truong","category-chia-se-kien-thuc","category-marketing-reports","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10731"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10731\/revisions"}],"predecessor-version":[{"id":10991,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10731\/revisions\/10991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10750"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}