{"id":10640,"date":"2020-03-16T16:39:56","date_gmt":"2020-03-16T09:39:56","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10640"},"modified":"2020-06-10T10:50:12","modified_gmt":"2020-06-10T03:50:12","slug":"usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/","title":{"rendered":"USP l\u00e0 g\u00ec? USP v\u1edbi Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho b\u1ea5t k\u1ef3 ai kh\u00e1c, b\u1ea1n ph\u1ea3i “b\u00e1n” ch\u00ednh m\u00ecnh tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111i sau, l\u00e0m sao \u0111\u1ec3 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng?<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft nh\u01b0ng kh\u00f3 kh\u0103n v\u00f4 c\u00f9ng v\u00e0 “c\u00f3 v\u1ebb” t\u1ed1n nhi\u1ec1u ti\u1ec1n, kh\u00f4ng ph\u00f9 h\u1ee3p cho nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, \u00edt v\u1ed1n, ng\u00e2n s\u00e1ch cho marketing kh\u00f4ng nhi\u1ec1u.<\/p>\n

Li\u1ec7u c\u00f3 c\u01a1 s\u1edf, \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0o cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m cho Startups v\u00e0 SMEs?<\/p>\n

Mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn USP?\u00a0<\/strong><\/h1>\n

USP l\u00e0 g\u00ec?<\/strong><\/h2>\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3 trong tr\u01b0\u1eddng h\u1ee3p c\u00f4ng ty, s\u1ea3n ph\u1ea9m \u0111i sau, c\u00f2n nh\u1ecf kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c marketer g\u1ecdi l\u00e0 “\u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t” (USP – unique selling proposition). Tr\u1eeb khi doanh nghi\u1ec7p hay nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111i\u1ec1u g\u00ec l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o trong th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f3 m\u00e0 nh\u1eafm m\u1ee5c ti\u00eau th\u00e0nh c\u00f4ng v\u00e0o n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, USP l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 hay t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 cung c\u1ea5p (c\u00f4ng ty) \u0111\u01b0a ra l\u00e0m cho s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5) c\u1ee7a m\u00ecnh tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.<\/p>\n

V\u00ed d\u1ee5, Charles Revson, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Revlon, lu\u00f4n n\u00f3i r\u1eb1ng \u00f4ng b\u00e1n hy v\u1ecdng, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ed3 trang \u0111i\u1ec3m. Neiman Marcus b\u00e1n h\u00e0ng xa x\u1ec9, trong khi Wal-Mart b\u00e1n gi\u00e1 r\u1ebb,…<\/p>\n

>>> Xem th\u00eam: 10 quy t\u1eafc d\u00e0nh cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n

L\u1ee3i th\u1ebf c\u1ee7a USP cho chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h2>\n

Doanh thu \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n<\/strong><\/h3>\n

M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 USP m\u1ea1nh s\u1ebd c\u1ea3i thi\u1ec7n to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty v\u00e0 gi\u00fap c\u00f4ng ty t\u0103ng doanh thu. USP mang l\u1ea1i cho nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00fd do \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i c\u1ee7a \u0111\u1ed1i th\u1ee7. K\u1ebft h\u1ee3p v\u1edbi l\u1ee3i \u00edch n\u1ed9i t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh, USP s\u1ebd gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\n

D\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng<\/strong><\/h3>\n

M\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u1ebf m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f4ng ty ho\u1eb7c l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m n\u1ebfu kh\u00f4ng \u0111i \u0111\u00fang h\u01b0\u1edbng (hay chi\u1ebfn l\u01b0\u1ee3c) \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

M\u1ed9t USP t\u1ed1t s\u1ebd h\u1ee3p l\u00fd h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch cho ph\u00e9p b\u1ea1n truy\u1ec1n \u0111\u1ea1t c\u00e1ch b\u1ea1n mu\u1ed1n th\u1ecb tr\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, t\u1eadp trung v\u00e0o c\u00e1c l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a n\u00f3.<\/p>\n

X\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

\"Kh\u00e1ch<\/p>\n

Khi b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n s\u1eafc s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 t\u00edch c\u1ef1c th\u00f4ng qua m\u1ed9t USP quan tr\u1ecdng, n\u00f3 s\u1ebd cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n bi\u1ebft n\u01a1i h\u1ecd \u0111\u1ee9ng c\u00f9ng b\u1ea1n.<\/p>\n

Ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n kh\u00f4ng mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. USP m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t v\u00e0i th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/a> ti\u1ec1m n\u0103ng. L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng d\u1ea7n theo nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cung c\u1ea5p cho h\u1ecd.<\/p>\n

>>>> Xem th\u00eam: D\u1eef li\u1ec7u l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n

6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng USP cho ri\u00eang b\u1ea1n<\/strong><\/h1>\n

1. M\u00f4 t\u1ea3 \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

\"\u0110\u1ed1i<\/p>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u marketing cho d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai. C\u00e0ng c\u1ee5 th\u1ec3, c\u00e0ng chi ti\u1ebft v\u1ec1 h\u1ecd c\u00e0ng t\u1ed1t.<\/p>\n

Tr\u01b0\u1edbc ti\u00ean, h\u00e3y ti\u1ebfn h\u00e0ng t\u00ecm hi\u1ec3u\/ nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 kh\u00e1m ph\u00e1 insight kh\u00e1ch h\u00e0ng<\/a> v\u00e0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng. K\u1ebf ti\u1ebfp x\u00e2y d\u1ef1ng personas<\/a>, customer journey mapping<\/a> \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 gi\u00fap \u0111\u00e1p \u1ee9ng t\u1ed1i \u0111a mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

N\u1ebfu ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n l\u1ef1c cho vi\u1ec7c t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng\/ th\u1ecb tr\u01b0\u1eddng tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u00e3y xem g\u00f3i d\u1ecbch v\u1ee5 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/span><\/strong> cho Startups v\u00e0 SMEs \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi DTM Consulting<\/strong>.<\/p>\n

2. Gi\u1ea3i th\u00edch v\u1ec1 c\u00e1ch m\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

T\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n, nhu c\u1ea7u c\u00e1 nh\u00e2n ho\u1eb7c th\u00e1ch th\u1ee9c h\u1ecd g\u1eb7p ph\u1ea3i, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0o? B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c bao nhi\u00eau so k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n

3. Li\u1ec7t k\u00ea c\u00e1c l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t<\/strong><\/h2>\n

Trong b\u01b0\u1edbc n\u00e0y, h\u00e3y li\u1ec7t k\u00ea 3-5 l\u1ee3i \u00edch l\u1edbn nh\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c khi ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, \u0111i\u1ec1u m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb ng\u01b0\u1eddi kh\u00e1c. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m b\u1ea1n kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

M\u1ed9t l\u1ea7n n\u1eefa, suy ngh\u0129 t\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng l\u1ee3i \u00edch n\u00e0y s\u1ebd gi\u1ea3i th\u00edch t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty quan tr\u1ecdng v\u1edbi h\u1ecd v\u00e0 t\u1ea1i sao h\u1ecd l\u1ea1i ch\u1ecdn b\u1ea1n h\u01a1n nh\u00e0 cung c\u1ea5p kh\u00e1c.<\/p>\n

4. X\u00e1c \u0111\u1ecbnh l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

\"L\u1eddi<\/p>\n

M\u1ed9t ph\u1ea7n l\u1edbn l\u00e0m n\u00ean USP th\u00e0nh c\u00f4ng l\u00e0 l\u1eddi cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ng\u1ee5 \u00fd thay v\u00ec th\u1ec3 hi\u1ec7n qua m\u1eb7t ch\u1eef trong USP s\u1ea3n ph\u1ea9m. Nh\u01b0ng h\u00e3y vi\u1ebft ra l\u1eddi h\u1ee9a n\u00e0y b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u00f4i khi, s\u1ef1 c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng!<\/p>\n

5. K\u1ebft h\u1ee3p v\u00e0 l\u00e0m l\u1ea1i<\/strong><\/h2>\n

Khi b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc 1-4, h\u00e3y l\u1ea5y t\u1ea5t c\u1ea3 th\u00f4ng tin b\u1ea1n \u0111\u00e3 li\u1ec7t k\u00ea v\u00e0 k\u1ebft h\u1ee3p n\u00f3 th\u00e0nh m\u1ed9t \u0111o\u1ea1n. B\u1ea1n s\u1ebd mu\u1ed1n b\u1eaft \u0111\u1ea7u h\u1ee3p nh\u1ea5t c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 vi\u1ebft l\u1ea1i ch\u00fang theo c\u00e1ch tr\u00f4i ch\u1ea3y v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p \u00edt v\u1ed1n, ng\u00e2n s\u00e1ch th\u1ea5p<\/a><\/strong><\/p>\n

6. R\u00fat ra USP cho gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

Trong b\u01b0\u1edbc n\u00e0y, l\u1ea5y \u0111o\u1ea1n v\u0103n c\u1ee7a b\u1ea1n t\u1eeb b\u01b0\u1edbc 5 v\u00e0 c\u00f4 \u0111\u1ecdng n\u00f3 nhi\u1ec1u h\u01a1n n\u1eefa ch\u1ec9 th\u00e0nh m\u1ed9t c\u00e2u.<\/p>\n

USP cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n c\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01a1n gi\u1ea3n c\u00e0ng t\u1ed1t.<\/p>\n

B\u1ea1n ph\u1ea3i bi\u1ebft r\u1eb1ng, n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, b\u1ea1n kh\u00f4ng th\u1ec3 c\u1ea1nh tranh. H\u00e3y x\u00e2y d\u1ef1ng cho m\u00ecnh USP \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. N\u1ebfu c\u00f3 b\u1ea5t c\u1ee9 kh\u00f3 kh\u0103n hay v\u1ea5n \u0111\u1ec1 g\u00ec trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n Marketing MI\u1ec4N PH\u00cd.<\/strong><\/span>\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho b\u1ea5t k\u1ef3 ai kh\u00e1c, b\u1ea1n ph\u1ea3i “b\u00e1n” ch\u00ednh m\u00ecnh tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t […]<\/p>","protected":false},"author":17,"featured_media":10672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[647],"class_list":["post-10640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10640"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10640\/revisions"}],"predecessor-version":[{"id":11495,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10640\/revisions\/11495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10672"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}