{"id":10621,"date":"2020-03-16T11:45:14","date_gmt":"2020-03-16T04:45:14","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10621"},"modified":"2020-03-18T16:04:29","modified_gmt":"2020-03-18T09:04:29","slug":"cach-doc-hieu-cac-chi-so-do-luong-hieu-qua-trong-chien-dich-digital-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-doc-hieu-cac-chi-so-do-luong-hieu-qua-trong-chien-dich-digital-marketing\/","title":{"rendered":"C\u00e1ch \u0111\u1ecdc hi\u1ec3u c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 trong chi\u1ebfn d\u1ecbch digital marketing"},"content":{"rendered":"
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Theo b\u00e1o c\u00e1o c\u1ee7a McKinsey 2019, m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu c\u1ee7a marketer ng\u00e0y nay l\u00e0 k\u1ef9 n\u0103ng \u0111\u1ecdc hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o. S\u1ed1 li\u1ec7u b\u00e1o c\u00e1o c\u00f3 th\u1ec3 c\u00f3 s\u1eb5n t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ho\u1eb7c t\u1eeb d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty. <\/span><\/div>\n<\/div>\n
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S\u1ed1 li\u1ec7u v\u00e0 th\u00f4ng tin trong \u0111\u00f3 s\u1ebd cung c\u1ea5p cho marketer nh\u1eefng th\u00f4ng tin, t\u00ecnh h\u00ecnh nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong m\u1ed9t chi\u1ebfn d\u1ecbch digital marketing.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

V\u1edbi r\u1ea5t nhi\u1ec1u s\u1ed1 li\u1ec7u kh\u00e1c nhau, ng\u01b0\u1eddi l\u00e0m marketing kh\u00f3 m\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u. N\u1ebfu b\u1ea1n th\u1ea5y m\u00ecnh c\u00f3 ch\u00fat l\u1ea1c l\u00f5ng trong c\u00e1c s\u1ed1 li\u1ec7u th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac d\u1eebng l\u1ea1i 2 ph\u00fat v\u00e0 n\u00e2ng cao th\u00eam k\u1ef9 n\u0103ng cho b\u1ea3n th\u00e2n.<\/p>\n

Hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a t\u1eebng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng<\/h1>\n

M\u1ed7i doanh nghi\u1ec7p khi v\u1eadn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing lu\u00f4n c\u00f3 m\u1ed9t b\u1ed9 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ri\u00eang nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o digital marketing nh\u01b0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

C\u00f3 v\u00f4 v\u00e0n c\u00e1c lo\u1ea1i ch\u1ec9 s\u1ed1 nh\u01b0ng v\u1eabn s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i ch\u1ec9 s\u1ed1 ch\u00ednh m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng nh\u01b0 impressions, CTR, conversion rate,\u2026 vi\u1ec7c hi\u1ec3u \u00fd ngh\u0129a \u0111\u1eb1ng sau nh\u1eefng con s\u1ed1 n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng cho marketer t\u1eeb vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch cho \u0111\u1ebfn \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3.<\/p>\n

Xem th\u00eam >> C\u00e1ch l\u1ef1a ch\u1ecdn ch\u1ec9 s\u1ed1 KPIs hi\u1ec7u qu\u1ea3 cho digital marketing<\/a><\/strong><\/p>\n

Impression<\/h2>\n

Impression l\u00e0 g\u00ec?<\/h3>\n

Impression hay c\u00f2n g\u1ecdi l\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. Nhi\u1ec1u ng\u01b0\u1eddi r\u1ea5t d\u1ec5 \u0111\u00e1nh \u0111\u1ed3ng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb gi\u1ed1ng nh\u01b0 view \u2013 l\u01b0\u1ee3t xem hay Reach \u2013 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn.<\/p>\n

Tuy nhi\u00ean 2 ch\u1ec9 s\u1ed1 n\u00e0y kh\u00e1c nhau trong qu\u1ea3ng c\u00e1o c\u1ee7a Google th\u00ec Impression l\u00e0 t\u1ed5ng s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. Trong SEO th\u00ec impression l\u1ea1i l\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb tr\u00ean trang t\u00ecm ki\u1ebf c\u1ee7a trang web.<\/p>\n

Impression= Reach *Frequency<\/p>\n

Trong \u0111\u00f3 Reach l\u00e0 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng<\/p>\n

Frequency l\u00e0 t\u1ea7n su\u1ea5t<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c 3 l\u1ea7n 1 qu\u1ea3ng c\u00e1o th\u00ec Impression= 3×1=3<\/p>\n

Vai tr\u00f2 c\u1ee7a impression<\/h3>\n